SPONSORED NEWS
Meet the All-New Edge CTS4: Take Control at the 2026 SEMA Show
The next generation of Edge truck intelligence delivers faster hardware, a larger display, real-time monitoring, diagnostics and available tuning.
Turn 14 Distribution and Shopmonkey: Building Estimates Just Got Faster
The partnership will see Turn 14 connect its part sourcing with the software shops are using to manage their businesses.
Race Ramps: Tested by Fire. Tempered for Strength.
After their facility was destroyed by a blaze in October 2025, Race Ramps was forced to rebuild from the ground up. They emerged stronger, sharper and ready for action.
Big Reveals, Smarter Workflows and New Ways to Grow Your Shop
From AI-powered diagnostics to shop management and collision repair enhancements, see what's new from ALLDATA at SEMA 2026.
BendPak to Host SEMA Show Tailgate to Unveil Valor C10, Major Product Drops
Join the party as BendPak reveals the Valor C10 custom build, launches new lifts and garage equipment, and offers show specials across two massive booths.
The Future of Engineering Is Already Being Built
How SAE International's University Programs are connecting hands-on engineering education with the talent, technologies and opportunities shaping the mobility industry.
F1 Arcade Offers a New Way to Connect During SEMA Week
Tournaments at the F1 Arcade can turn departments, customers, vendors or industry partners into teams competing against each other for bragging rights.
Try Before You Buy: Test Welding and Cutting Equipment at the 2026 SEMA Show
Explore welding, plasma cutting and automation for automotive fabrication at SEMA 2026, with live equipment demos plus guidance from Lincoln Electric.
Where Japanese Engineering Meets JDM Culture: Idemitsu at SEMA 2026
Idemitsu and Throtl return to SEMA with the performance-focused Honda build enthusiasts wanted, backed by 110+ years of lubrication expertise.
F1 Arcade Brings Immersive Racing, Hospitality to SEMA Show Week
Tournaments at the F1 Arcade can turn departments, customers, vendors or industry partners into teams competing against each other for bragging rights.
Turn 14 Distribution Brings High-Octane Presence to 2026 SEMA Show
From the golf course to the debut of the next vehicle build giveaway, Turn 14 Distribution is bringing elite networking to Las Vegas.
Gandrud Chevrolet Performance: Here to Power Your Builds
Meet the team that so many builders trust at the 2026 SEMA Show, Central Hall, Booth #21429.
