SEMA News—October 2021 

EVENTS

Must-See Features at the 2021 SEMA Show

Your At-a-Glance Directory to SEMA Show Events

By Douglas McColloch

Since its inception in 1967, the annual SEMA Show has evolved to fit the times, reflecting and responding to changes in the specialty automotive industry, and the 2021 Show (November 2–5) will be no different. With an additional 600.000 sq. ft. of exhibition space this year, the 2021 Show promises to offer attendees a dazzling array of enthusiast events, builds, competitions and networking opportunities.

While the SEMA Show floor is organized by category and numbered to improve navigation, another way to simplify the Show experience is with the 2021 SEMA Show app, which contains detailed exhibitor information, interactive floor plans and daily event information—all accessible from mobile devices. The Show app also features a scanning function that allows attendees to capture product and exhibitor information from feature vehicles on display.

The app puts the entire SEMA Show and all the products in the New Products Showcase in your pocket, and it’s available as a free download from your mobile device’s native app store or by logging on to www.SEMAShow.com/app.

While all of the information contained in this article was accurate at the time this issue went to press, many new events were still being fine-tuned, so be sure to visit www.SEMAShow.com for the latest Show updates and schedules.

The New Products Showcase

• Upper South Hall, Booth #31255

A first stop for many attendees and a must-see for everyone else, the New Products Showcase provides a window into the automotive aftermarket for the coming year as hundreds of manufacturers roll out their latest innovations. In all, the 2021 New Products Showcase is expected to exhibit thousands of new and featured products in a brand-new, 30,000-sq.-ft. exhibition space in the Upper South Hall.

The New Products Showcase enables buyers to focus their efforts on the companies they need to see to keep the product pipelines active and their inventories fresh, and media attendees can get a glimpse of the latest trends to emerge from the industry’s leading influencers. Additionally, complimentary on-site scanning using the SEMA Show app enables buyers and exhibiting companies to generate leads and drive future sales.

SEMA Cruise

• Silver Drive

Vehicles from the 2021 SEMA Show begin parading out of the Convention Center at Show close—4:00 p.m. on Friday, November 8—to the delight of thousands of fans in grandstands along the route. More than 1,000 vehicles will take part in the Cruise, which proceeds toward the West Hall parking lot and SEMA Ignited, the Show’s official after-party. The festivities include live entertainment and motorsports demonstrations, and the Cruise, which is open to the public, has become one of the Show’s most anticipated events.

 

Hoonigan

• Silver Lot 3

A hit with Showgoers when it debuted at the 2018 SEMA Show, the Hoonigan gang returns for 2021 with an exhibition that transforms the Silver Lot into a faithful recreation of Hoonigan’s iconic Compton “Burnyard.” The outdoor exhibit will include celebrity influencers from the automotive realm and beyond, and the brand’s signature antics, consisting of burnouts, donuts, wall taps, massive hucks and more.

SEMA Showgoers can watch all the action on Hoonigan’s YouTube channel after the SEMA Show through an hour-long special.

SEMA Overland Experience

• West Hall, Booth #62234

Buyers at the 2021 SEMA Show will be able to see products and vehicles specifically for overlanding in the all-new SEMA Overland Experience area. This special exhibit will include dozens of customized vehicles with fully popped-out tents, sunshades outfitted for survival, and portable kitchen systems—all displayed among exhibitors supporting the growing overlanding market.

With many similarities and connections to off-roading, overlanding has strong roots in Australia, South Africa and certain parts of South America, and it has taken off in the United States during the past decade.

Ford Out Front

Silver Lot

Ford Out Front provides Show attendees with the option to ride along with professional drivers on a closed course, or to simply sit back and watch the pros put their Ford Performance vehicles through their paces. Ford Out Front is also where attendees will find a number of Ford-based projects and Show vehicles from some of the world’s best known Blue Oval builders and customizers.

SEMA Ignited

• West Hall Parking Lot

The 2021 SEMA Show culminates at SEMA Ignited, the official after-party that launches immediately after the Show ends on Friday, November 5. The event takes place in the Las Vegas Convention Center West Hall Parking Lot—just a short walk away—and is free to all credentialed Show attendees.

Introduced in 2014, the annual event is also open to the general public, giving consumers the chance to glimpse some of the vehicles and excitement from the world-famous, trade-only SEMA Show. The event is a great way for Showgoers to unwind from the week while enjoying a night of food, entertainment, drifting demonstrations and more. Gates open at 3:00 p.m., and your SEMA Show badge serves as your free ticket. For more information, visit www.SEMAignited.com.

SEMA Award Presentation

• Silver Drive, Outside the Central Hall Entrance
• Monday, November 1, 5:00 p.m.–7:00 p.m.

The annual SEMA Awards, given to the top-trending vehicle models in five categories, will be presented Monday, November 1, the day before the 2021 SEMA Show officially opens. Awards are presented to automakers for the SEMA Car of the Year, SEMA Full-Size Truck of the Year, SEMA Mid-Size Truck of the Year, SEMA 4x4/SUV of the Year and SEMA Sport Compact of the Year.

SEMA Art Walk

• Bridge Between North and West Halls

Some of the industry’s premier artists will be displaying their newest creations at the SEMA Show Art Walk. Expressed in a variety of media, the automotive art features an extensive collection of pieces to complement both home and office. You’ll find the Art Walk on the bridge between then North and West Halls.

SEMA Gear

• Various Locations

For your shopping convenience, multiple SEMA Gear stores are located throughout the Las Vegas Convention Center. Don’t forget to stop by and pick up gifts and SEMA Show memorabilia for friends and business associates back home. You’ll find T-shirts, hats, bags and more at each store. A portion of the proceeds from every sale is donated to SEMA Cares charities.

Feature Vehicle Displays

• Various Locations

The SEMA Show is renowned for the innovative parts and accessories displayed on show vehicles representing every industry niche, from cars and trucks to powersports. Much more than rolling works of art, the vehicles offer an in-person look at real-life applications of the aftermarket’s latest and most impressive products.

Located throughout the Las Vegas Convention Center, the displays connect with Showgoers as an extension to the exhibit booths of the product creators. The SEMA Show app can come in handy here, providing detailed product information about a vehicle’s build details, with lists of parts and products. This can make it easier to put interested buyers and resellers in contact with manufacturers.

SEMA Launch Pad

• Central Hall, Booth #25031

Five executive-level innovators will compete in a “Shark Tank”-like business competition for automotive entrepreneurs. Following the competition, each company will have its new products on display throughout Show Week in the Launch Pad Corral and the Featured Products Showcase. Visit the Corral to learn about the products and businesses.

SEMA Central

• Grand Lobby
• Monday, November 1–Thursday, November 4, 9:00 a.m.–5:00 p.m.; Friday, November 5, 9:00 a.m.–4:00 p.m.

With the SEMA Show fast approaching, it’s time to think about ways to maximize your experience. Of course, there are loads of new products to see, lots of vendors to meet and customized cars aplenty to spark take-home ideas to jump-start your business.

But there’s another, equally important opportunity that can help grow your business and it starts with becoming a SEMA member.

Joining SEMA is simple and straightforward. Stop by Member Central located upstairs in the Grand Lobby, outside room N251–Members Lounge North, where you’ll learn how SEMA membership can benefit your company throughout the year.

Come meet your Membership team who will be on hand during the Show to answer questions and explain member benefits as well as perks you can enjoy while at the Show.

Polaris Demo Rides

• Bronze Lot

You’ve seen this one-of-a-kind vehicle on the road, but now it’s time to get behind the wheel. Test drive the ’21 Polaris Slingshot with on-road demos at this year’s Show.

SEMA News—October 2021

LEGISLATIVE AND TECHNICAL AFFAIRS

Law and Order

By Stuart Gosswein

FEDERAL UPDATE

RPM Act: The SEMA-backed Recognizing the Protection of Motorsports Act of 2021 (RPM Act), H.R. 3281, was reintroduced in the House by U.S. Representatives Patrick McHenry (R-NC) and Raul Ruiz (D-CA) and had more than 90 co-sponsors at the time of this issue’s publication. The RPM Act would protect Americans’ right to convert street vehicles into dedicated race cars as well as the motorsports parts industry’s ability to produce and sell products that allow racers to compete.

There is unprecedented grassroots sup­port for the RPM Act in 2021, as more than 1.4 million letters have been sent to Congress this year supporting the bill. It is imperative that lawmakers are continu­ally reminded of the need to pass the RPM Act until it becomes law. The bill is needed to reverse the U.S. Environmental Protection Agency’s (EPA) reading of the Clean Air Act. The EPA maintains that modifying the emissions system of street-legal vehicle to convert it into a dedicated race vehicle is illegal. SEMA disagrees with the agency’s interpretation. Congress must enact the RPM Act into law in order to settle this issue and provide certainty to racers and the motorsports parts industry.

Consideration of H.R. 3281 is pending in the House Energy and Commerce Committee. For more information, visit www.sema.org/rpmact.

Right to Repair: Last May, the Federal Trade Commission (FTC) issued a report to Congress titled “Nixing the Fix.” It identified anti-competitive repair restrictions employed by manufacturers for a wide range of products ranging from automobiles and mobile phones to printers and computers. SEMA and other aftermarket organizations praised the report and are supporting the FTC’s efforts to implement the report’s recommendations.

In July, President Biden issued an executive order directing the federal government to increase antitrust enforcement and regulation. The order includes a directive encouraging the FTC to “limit powerful equipment manufacturers from restricting people’s ability to use independent repair shops or do DIY repairs.” The FTC then issued a SEMA-supported policy statement pledging to enforce against repair restrictions that prevent small businesses, workers, consumers, and even government entities from fixing their own products. The FTC will target restrictions that violate antitrust laws enforced by the FTC or prohibitions on unfair or deceptive acts or practices. The public is urged to submit complaints of violations of the Magnuson-Moss Warranty Act, which prohibits tying a consumer’s product warranty to the use of a specific service provider or product or denying a warranty for the mere presence of a specialty auto part.

As a separate initiative, SEMA is working with other aftermarket groups to support legislation in the U.S. Congress that would require access to tools and information necessary for independent facilities to provide repair and modification services.

E15 Ethanol: A federal appeals court found that the EPA overstepped its authority by issuing a rule allowing gasoline with up to 15% ethanol to be sold year-round. Previously, there was a summertime restriction on the sale of E15 due to fuel-volatility concerns that higher blends of ethanol combined with warmer temperatures may lead to increased smog. The court stated that it was clear that Congress did not intend for ethanol blends higher than 10% to be allowed to be sold year-round and thus struck down the 2019 EPA rule. SEMA opposed the EPA rulemaking to expand E15 availability to year-round. Ethanol, especially in higher concentrations such as E15, can cause damage to high-performance parts and vehicles manufactured prior
to 2001.

STATE UPDATE

Arizona—License Plates: The Arizona Senate failed to consider prior to adjournment SEMA-supported legislation that would have created new legacy license plates replicating examples from the state’s past. Currently, authentic vintage plates may be displayed only on vehicles that are eligible for either classic car or historic vehicle plates.

California—Smog Check: In July, the California Bureau of Automotive Repair (BAR) began failing motor vehicles during their biennial “smog check” inspection if they were found to have software modifications not provided by the original equipment manufacturer or approved through a California Air Resources Board Executive Order. BAR, which has had the authority to implement such inspections since 2013, has been gathering information from inspected vehicle ECUs since 2015. Disputed results are referred to state-run referee centers for further inspection.

New York—Exhaust Noise: The New York legislature passed a bill that allows law enforcement to write larger fines for motorists operating vehicles that have had their mufflers removed. SEMA was successful in advocating for several amendments to the original proposal, including the removal of provisions that would have limited motor vehicles to 60 decibels of exhaust noise, mandated a $1,000 fine for violations, and equipped police cars with sound meters to enforce the law. The bill awaits approval or veto by the governor.

Ohio—Replica Vehicles: The Ohio House of Representatives introduced SEMA-supported legislation to ease the process by which replica cars are titled and registered. The bill defines a replica car as a motor vehicle that is constructed, assembled or modified to replicate the make, model and model year of a motor vehicle that is at least 25 years old. If passed, the law would require replica vehicles to be inspected before obtaining a title and creates a specialty replica vehicle license plate. Currently, there is no specific registration and titling class for replicas. The bill awaits consideration in the House Transportation and Public Safety Committee.

“Made in U.S.A.” Rule: The FTC has consolidated its longstanding policy on enforcing unqualified “Made in U.S.A.” claims within a new regulation, “Part 323—Made in U.S.A. Labeling.” The regulation does not impose any new requirements but is intended to make it easier for businesses to understand claim conditions and, for the first time, allow the FTC to seek civil penalties for violations.

Since at least 1940, the FTC has used its general legal authority to enforce against unfair or deceptive trade practices regarding unqualified Made in U.S.A. claims. It has provided broad guidance that requires a seller making an unqualified Made in U.S.A. claim to have a reasonable basis for asserting that “all or virtually all” of the product is made in the United States. Companies may still make qualified Made in USA claims for products that include U.S. content or processing but do not meet the threshold for an unqualified claim. Qualified claims include: “Made in USA of U.S. and imported parts,” “75% U.S. content,” and “Assembled in U.S.A.”

The FTC rule does not supersede state rules that are consistent or would provide greater protection. For example, California allows a “Made in U.S.A.” label for products sold in California if the product is made in the United States and all its subcomponents that are sourced from outside the United States constitute no more than 5% of the final value of the manufactured product. n

SEMA News—October 2021

EVENTS

Compiled by SEMA News Editors

2021 SEMA Show New Products Showcase

The Latest Product Offerings for the Coming Year

The vehicle builds and celebrity appearances may generate the most attention on the exhibition floor, but at the SEMA Show, the real place to assess the state of the automotive aftermarket—and to stay in touch with all of the latest technologies and trends—is the New Products Showcase. It’s newly relocated for 2021, now occupying a 30,000-sq.-ft. area of Upper South Hall at booth #31255. A must-see for all attendees and a first stop for many, the Showcase is open during Show hours, and is conveniently located near the Show Media Center, which can be helpful for members of the working press who need to optimize their Show time.

Thousands of new products, arranged by category, are entered into the Showcase each year, and 2021 promises to offer an equally wide range of components and systems for every enthusiast market segment. Using the SEMA Show app enables buyers and exhibiting companies to generate leads and drive future sales.

With the app, attendees can obtain detailed descriptions and company contact information for each product.

What follows is a sampling of products from 2021 SEMA Show exhibitors that were available at the time this issue went to press. For all the latest new product announcements, visit SEMAShow.com/press.

TRAC Tire Jack
Booth #49601

The TRAC Tire Jack is a leverage tool designed to simply slide the wheel on and off of a vehicle during service. Simply roll the tire jack under the wheel, apply leverage, the slide away. The installation is just as simple. Align the lugs to the wheel holes and simply slide back on. No more lifting the heavy wheels while sitting on the ground. Use the TRAC Tire Jack, not your back. Information: www.liftwithtrac.com.

Oracle Lighting
Booth #20547

Oracle Lighting announces the launch of its Rear Bumper LED Reverse Lights for the Jeep Gladiator JT. The design integrates into the bumper’s reflector area to provide more than 1,500 additional lumens when backing up. Designed for function and durability, the lights feature an aluminum housing with PMMA lens while also maintaining the rear reflector function with a scaled-down version integrated into the housing. The lights come ready to install out of the box. Using factory mounting hardware, the lights are engineered to tie into the rear light wiring with the included T-taps or with the optional plug-and-play adapter. Information: www.oraclelights.com.

TMI Products
Booth #24577

TMI Products’ new 60-in. Deluxe Bench Seat is an all-new design that took over two years of development. It is a combination of the best qualities of a bench seat, mixed with the comfort and functionality of bucket seats with a center console and a storage area. Developed as an entirely new product that does not share any designs with any existing TMI bench seat, the seat has all of the functionality, comfort, and storage of a pair of bucket seats with a console. The 60-in. Deluxe Bench has the luxury of bolstered bucket-style seats with the added features of two cup holders and storage. Information: www.tmiproducts.com.

Vintage Air
Booth #22581

Vintage Air introduces three new pulley kits for big-block Ford 351M–400 and 429–460ci engines. The three-groove crankshaft pulley kits are available for 351M–400 and 429–460ci big-block Ford engines. The two-groove water pump pulley kit is available for 351M–400ci big-block Ford engines. The two-groove water pump and three-groove crankshaft pulleys are CNC-machined from solid 6061 aluminum for precision and balance. The pulleys are black hard-coated for a long-lasting and stunning finish. All three pulley kits match OEM offsets and diameters, with all mounting hardware included. Vintage Air pulleys kits are proudly made in the USA, come with all parts necessary for a complete installation, and include a three-year warranty against manufacturer defects. Information: www.vintageair.com.

UniAuto Inc.
Booth #47033

WePro TPMS is a single SKU programmable TPMS built with OE quality, made by professionals for professionals. WePro TPMS offers a 98% vehicle coverage rate with its own WePro-branded programming/diagnostic tool that is built by Ateq. The sensors are designed and engineered to satisfy all needs and comes with a best-in-class warranty. Information: weprotpmus.com.

Lokar
Booth #23377

Lokar introduces its new Throttle and Kickdown Cable Mounting Brackets for Edelbrock’s Pro-Flo 4 EFI systems. The brackets are available for both early and late versions of the Pro-Flo 4 with 4150 or 3878 throttle bodies, with or without provisions for cruise control, and in Lokar’s Brite or black anodized finishes. All mounting hardware and return assist springs are included. Information: www.lokar.com.

TRAC Tire Jack
Booth #49601

The TRAC Tire Rotation Assistance Cart is a tool designed to make the removal and installation of a wheel from a vehicle an easy procedure. Simply roll the cart under the tire to support the weight and simply slide away from the vehicle. It is designed to minimize workplace injuries while saving the technician’s back, arms and legs. Let the cart do the work instead of the technician. Perfect for service work, tire rotations, inspections, etc. Information: www.liftwithtrac.com.

Oracle Lighting
Booth #20547

Oracle Lighting announces the release of its GT-R ColorShift “Lightning Bolt” RGB+W headlight DRL upgrade for the ’15–’21 Nissan GT-R. The boards feature a “True White LED” that is designed to create pure white tones, giving the user a crisp white DRL and the ability to instantly switch over for 100%-legal road driving. The kit includes ColorShift RGB+W DRL PCBs for driver- and passenger-side headlights, constant-current LED driver hubs with DRL trigger wires, and heavy-duty IP67 wiring adapters. Information: www.oraclelights.com.

Warn
Booth #58119

Warn Industries announces the release of its modular Trans4mer mounting system for the ’19–’20 Ram HD Gen III and ’20 Ford Super Duty. The kits are designed to retain the factory front bumpers. The kits are constructed of heavy-gauge steel with a durable black powdercoated finish engineered to protect against corrosion. The base winch mounting kit is required and includes brackets and a winch carrier. They also include J-hooks for increased recovery options and provisions to mount lights. Information: www.warn.com.

Champion Oil
Booth #24129

Champion Oil announces the release of its RX454 Penetrant Oil to assist engine builders with rusted and hard-to-free mechanical parts such as nuts and bolts. It is designed to help metal components by penetrating the narrow space between the threads of two parts. It can also be used as a cleaner; however, it should not be used as a general-purpose lubricant or a corrosion stopper. Information: www.championbrands.com.

Bolt Locks
Booth #60177

Bolt Locks introduces its Swivel Locking Recovery Hook. The hook is manufactured from 6061-T6 aluminum, features a 10,000-lb. capacity and is designed to be 99% faster than other ¾-in. shackle-type hooks. The top portion does not need to be unscrewed in order to loop the tow strap. The tow strap slides into place over the hook. The hook is engineered to prevent the pin used to attach the hook to the vehicle from moving freely when locked. When the ignition key is inserted into the cylinder, spring-loaded plate tumblers move up and down to uniquely code the cylinder to that specific key. Information: www.boltlock.com.

Polyvance
Booth #34159

Polyvance announces the availability of two welding rods—a black nylon and a 15% glass-reinforced nylon. The company’s hopper/dryer machine dries hydrophilic resins such as nylon, which is designed to allow for the extrusion of welding rods with the proper moisture levels for optimum quality. The black rod is constructed to allow for cosmetic restoration of the welded parts without the need for paint. Glass-reinforced nylons are often used under the hood, with radiator tanks, intercooler tanks, radiator supports and intake manifolds being common examples. Information:
www.polyvance.com.

E3 Spark Plugs
Booth #23361

E3 Spark Plugs announces the introduction of a new line of Lithium phosphate powersports batteries. The product line features eight offerings, ranging in power output from 140–760 cold cranking amps and covering a wide range of applications, including motorcycles, ATVs, UTVs, side-by-sides, snowmobiles, personal watercraft and more. Information: www.e3sparkplugs.com.

Warn
Booth #58119

Warn Industries announces the release of its bumper for the Polaris General 1000 and General XP1000. Built from steel and powdercoated for durability, the bumper is designed to be sturdy and allows Warn VRX and Axon powersports winches to be mounted. The bumper also showcases welded recovery points ready for shackles (sold separately), and the design helps to maintain the General’s factory lines while sitting high to provide ground clearance and off-road performance. Information: www.warn.com.

Polyvance
Booth #34159

Polyvance announces the release of its 6119 Dent Driver Kit Specialized Tool Set to help auto-body technicians remove dents from plastic bumpers. The kit includes two each of two different-sized tools for a total of four tools. The end of each Dent Driver tool features different shapes to help work out the knots and stretched areas often found around the perimeter of bumper dents. Information: www.polyvance.com.

Magnaflow
Booth #23343

Magnaflow has launched its Overland Performance Exhaust System for the Toyota 4Runner, Lexus GX 460 and Lexus GX 470. The system features stainless-steel construction throughout the entire system and is designed to withstand the toughest terrain and climate. The high-clearance design incorporated into the exhaust is manufactured to allow for travel over difficult terrain. It is engineered to give more ground clearance over stock, and the system is tucked closer up to the body. The series exhaust systems also include necessary hardware and components for a complete bolt-on installation. The cat-back exhaust applications are available for the ’03–’09 GX 470 and 4Runner V8 and the ’10–’21 Lexus GX 460. Information: www.magnaflow.com.

Steele Rubber Products
Booth #22587

Steele Rubber Products announces the launch of its Front Door Vent Window Weatherstrips for ’66–’69 Lincoln Continentals. The weatherstrip pair is designed from the original parts for accurate fitment and sealing. Molded with corrosion-resistant brass metal inserts, the weatherstrip is constructed to ensure durability and a proper seal. Information: www.steelerubber.com.

Design Engineering Inc.
Booth #20013

Design Engineering Inc. announces the introduction of its Stainless-Steel Pipe Heat Shields. The shields are designed to prevent burns while protecting drivers and passengers from uncomfortable heat. The shields are engineered to be utilized in a wide variety of applications, including turbo down pipes, headers, or any component of the exhaust system. Available in two sizes, 4.5x8 in. and 6x12 in., each features a stainless-steel heat-barrier material on the outside surfaces and an insulating inner layer, plus welded seams constructed for strength and durability. Information: www.designengineering.com.

Vintage Air
Booth #22581

Vintage Air announces the release of six new bracket kits for big-block Ford 351M–400 and 429–460 engines. These kits include compressor brackets and OEM, Saginaw and T.C. (Type II) power steering add-on brackets for 351M–400 and 429–460 big-block Ford engines. Additionally, an alternator low-mount bracket kit for 429–460 big-block Ford engines is available. All Ford bracket kits come with all necessary hardware included. It’s recommended to measure all pulleys to get the proper length V-belt for the application due to the wide range of accessory options and pulley diameters available. Information: www.vintageair.com.

Go Rhino
Booth #57073

Go Rhino has launched its Element-series light-ready front bumper for the ’16–’21 Toyota Tacoma. The center piece is a power-actuated hideaway light bar mount, which is engineered to allow the driver to reveal a 20-in. double-row LED light bar at the flip of a switch from inside the cab. The Element is constructed to provide for larger tires and additional ground clearance for off-road capability and dramatically improves the appearance of the factory vehicle. Information: www.gorhino.com.

Design Engineering Inc.
Booth #20013

Design Engineering Inc. announces the release of its Pit Crew Safety Kit. The kit features vision, hearing and arm protection for professional mechanics, pit crew members and do-it-yourselfers. Kits include DEI safety glasses, DEI ear plugs and DEI Kevlar safety sleeves. Information: www.designengineering.com.

Steele Rubber Products
Booth #22587

Steele Rubber Products introduces its Convertible Roof Rail Weatherstrips for the ’58 Chevrolet Impala. The convertible roof rail weatherstrip set is designed from the original part for accurate fitment and seal. This six-piece set fits on the folding roof of the vehicle to seal the side windows when fully raised. Information: www.steelerubber.com.

Curt
Booth #58095

Curt Manufacturing introduces its QuickPin trailer coupler. The coupler is engineered to answer the problem of complicated hinging components on a traditional latch-style coupler. The coupler uses a single hitch pin designed to secure the coupler onto the ball. The simple pin design is constructed to provide a secure vehicle-trailer connection. Information: www.curtmfg.com.

Uniauto Inc.
Booth #47033

Kalon Wheels is a complete line of passenger-car wheels established to provide your vehicle with the custom look everyone wants for their ride. Kalon Wheels specializes in designing refined custom wheels, engineered for the highest performance and quality for both domestic and import vehicles. With our advanced low-pressure casting technology, all wheels are made to last while giving the unique and custom look every car deserves. Kalon Wheels were created to fit a vast array of vehicle platforms to give everyone and every car an option to be extraordinary. Information: www.kalonwheels.com.

Bolt Locks
Booth #60177

Bolt Locks announces the addition of its weatherproof and durable line of Bolt locks for Ford’s light trucks that are compatible with the model’s center-cut keys. The locks are designed to improve vehicle security and help prevent tampering and theft. Information: www.boltlock.com.

Polyvance
Booth #34159

Polyvance announces the availability of its Kenworth T880 hood repair kit. The repair kit is designed to create a repair that is stronger than the original. The kit includes two custom-cast aluminum cups that fit over the bulges in the hood where the struts mount. The cups are bonded to the hood over a very large area using a two-component methacrylate adhesive. The kit includes two kits of the adhesive, one for each cup. Information:
www.polyvance.com.

Steele Rubber Products
Booth #22587

Steele Rubber Products has launched its product line for the ’90–’96 Nissan 300ZX. This line includes weatherstripping and seals for T-tops, trunks, hood to cowl and hood to radiator parts. The seals are fully molded and designed to look and fit like the originals. Information: www.steelerubber.com.

Lokar
Booth #23377

The Lokar Interior Battery-Disconnect Lever Kit is designed to shut off all electrical power quickly and safely from the driver’s seat. The red anodized billet-aluminum hand lever is engineered for quick visual recognition and quick actuation. Compatible with fire system kill switches, each kit comes standard with an 8-ft. push-pull cable with additional cable lengths available. Manufactured in the U.S.A., the kits can be floor mounted or are available in kits to bolt directly to the shifter. Kits are available for B&M Pro Ratchet, Thunder Stick, Outlaw, Lightning and ST Quarter Stick shifters, and each kit can be purchased with or without the master power switch. Information: www.lokar.com.

Oracle Lighting
Booth #20547

Oracle Lighting announces its new Dynamic ColorShift surface mount DRL signature light for ’19–’21 Polaris RZR Turbo and 1000. The Dynamic Flow turn signals feature a sequential indicator that sends the LEDs in a wave toward the direction the user is turning. The feature is built into the control box but is optional and does not need to be connected if the user chooses not to. The smartphone app control is engineered to make standard white colors as well as any static colors using the LED color wheel. Note: If the vehicle is not equipped with a turn-signal kit, it will need one added to use this feature. Information: www.oraclelights.com.

Go Rhino
Booth #57073

Go Rhino introduces its full-width rear bumper for the Jeep Gladiator JT. The bumper is designed to be compatible with the vehicle’s factory hitch, features a drop step for oversize tires, and allows for installation of two flush-mount lights. The bumper is CNC laser cut and formed of 3/16-in. steel, with fully welded and hand-finished seams. Information: www.gorhino.com.

Classic Instruments
Booth #22385

Classic Instruments has released its ’33–’34 Ford car package. The cluster will include speedometer, fuel level, temperature, oil pressure and volt gauges along with indicator lights. A matching 33/8-in. tachometer in a chrome mounting cup is also available. All the gauges are electronic operation. The fuel gauge is programmable for any ohm range with a selector switch on the back of the cluster, meaning the fuel gauge will work with the stock sending unit, any other factory sending units, or any Classic Instruments fuel sending unit. The package includes a machined, chrome-plated bezel and an engine-turned aluminum faceplate. The standard sending unit kit included is Classic Instruments’ SNFD. Information: www.classicinstruments.com.

Go Rhino
Booth #57073

Go Rhino has revealed its Trailline tube doors for the Jeep Wrangler JK, Wrangler JL and Gladiator JT. The doors are designed for both utility and ease of installation. Adjustable rubber plungers are constructed to balance the door to the frame to eliminate vibration and rattling when closed, and adjustable limit straps allow the doors to be opened safely. The cast-steel hinges are application-specific to the JK or JL/JT and utilize each model’s unique factory hinge pin and the factory nuts. Information: www.gorhino.com.

Hellwig
Booth #57041

Hellwig Suspension Products has released its adjustable rear sway bar for ’20–’21 Chevrolet and GMC 2500 and 3500 pickups. The product is designed to reduce body roll, tighten up driving dynamics and improve driver control—especially when towing or hauling—and it fits all drive configurations. The sway bar is forged from solid heat-treated 4140 chromoly steel and features Hellwig’s Hammertone powdercoat finish. The three-hole design is constructed to allow users to tune the sway bar to their preferred spring rate. The rear sway bar includes all mounting hardware, adjustable end links to integrate with factory components and aftermarket suspension setups, and polyurethane bushings. Information: www.hellwigproducts.com.

Pacific Performance Engineering
Booth #21351

Pacific Performance Engineering announces the introduction of its 304 stainless-steel cat-back exhaust systems for various Ford and GM applications. The kit is engineered to offer a mellow interior tone with an aggressive sound on the exterior. The exhaust system uses the factory hangers and clears the factory-mounted spare tire. A single 3-in. inlet pipe splits into two 2.5-in. over-axle tailpipes after the stainless-steel muffler containing reinforced internal baffles. The exhaust then exits the two large-diameter stainless-steel tips. Tips are available in a ceramic-coated black or a polished finish. A fully polished kit with brightly polished tubes, muffler and tips is also available. Information: www.ppepower.com.

Curt
Booth #58095

Curt announces the introduction of its PowerRide 30,000-lb. fifth-wheel hitch. The PowerRide equips a hardworking truck with a professional-grade solution for fifth-wheel towing. It is designed for towing the largest RV trailers, campers and other fifth-wheel trailers. It features a 30,000-lb. fully tested rating and a number of distinct features, including a cast head with multi-directional tilt, an easy-to-use self-resetting handle, enhanced portability, and no welding or fabricating required for installation. With its 30,000-lb. gross trailer weight rating and 7,500-lb. vertical load limit, this Curt fifth wheel offers exceptional towing power and is constructed with a cast steel main body for dependable strength. Information: www.curtmfg.com.

Vintage Air
Booth #22581

Vintage Air announces the release of its Cast Front Runner Drive System for GM LT1 and LS engines. The Cast Front Runner is manufactured to provide a simple and more compact solution for mounting front drive accessories to vehicles equipped with LT1 and LS engines. The systems are made in the U.S.A. from precision-cast A356-T6 alloy aluminum with passages engineered for optimal coolant flow. The billet-aluminum cartridge-type water pump features OEM bearings, seals and impeller. The low-profile casting is designed to clear OEM and most aftermarket throttle bodies without a wedge spacer. All castings are pressure-checked to ensure zero porosity, and no modifications are required to install the OEM timing solenoid or OEM temperature sending unit. The cast housing incorporates both side- and bottom-exit NPT-tapped heater hose outlets, providing multiple options for increased suspension and frame clearance. Information: www.vintageair.com.

Magnaflow
Booth #23343

Magnaflow has launched its Overland Performance Exhaust System for the ’12–’18 Jeep Wrangler Unlimited. It features stainless-steel construction throughout the entire system and is designed to withstand the toughest terrain and climate. The high-clearance design incorporated into the exhaust is manufactured to allow for travel over difficult terrain. Engineered to give more ground clearance over stock, the system is tucked closer up to the body. The series exhaust systems also include necessary hardware and components for a complete bolt-on installation. Information: www.magnaflow.com.

Oracle Lighting
Booth #20547

Oracle Lighting has released its Oculus 7-in. bi-LED projector headlights for the ’07–’18 Jeep Wrangler JK, ’97–’06 Jeep Wrangler TJ (with H4 wiring adapter), and classic cars/trucks (with H4 wiring adapter and some modification). Oculus’ LED light source is designed to feature lower power demands compared to the factory halogen lamps while providing more light output. These 7-in. headlights are engineered to install in any 7-in. headlight trim ring using original mounting hardware. The halo DRL features more than 200 bright white LEDs for a vivid lighting impact. Information: www.oraclelights.com.

Tremec
Booth #20036

Tremec has released its Compact Five-Speed Transmission TKX for upgrading classic musclecars, ’30s-era roadster coupes or any application where space is an issue. The transmission is designed to shift smoothly at high rpm through the use of multi-cone synchronizers and hybrid synchronizer rings. At the same time, noise, vibration and harshness performance is engineered to be optimized with a gear layout to best control stress levels while providing structural stiffness with a ribbed three-piece aluminum housing. The transmission is constructed to be durable through oversized gear widths, gaskets at all flanges, and caged needle bearings in all gear positions. Information: www.tremec.com.

Proform
Booth #23667

Proform announces its MOPAR Engine Dress-Up Kits. The kits come in black crinkle and chrome finishes for both small-block (LA) and big-block (B/RB) engines. Information: www.proformparts.com.

Design Engineering Inc.
Booth #20013

Design Engineering Inc. introduces its Interior Insulation Kit for ’90–’05 first- (NA) and second-generation (NB) Mazda Miata models. The Miata floor kit features DEI’s Under Carpet Lite material that is constructed to insulate the cab from heat and blocks noise for a cool, comfortable ride. DEI’s Under Carpet Lite material is .5-in. thick and engineered using multilayer construction to block heat and absorb engine and road noise. Pre-cut for an easy fit, the material installs quickly on the vehicle floor to provide thermal insulation and reduce road and tire noise. Information: www.designengineering.com.

Mahle Motorsport
Booth #23329

Mahle Motorsport introduces its LSX Combo PowerPak Piston Kit for LS engines, available as a dish, dome or flat top. The shelf-stock 20cc forged piston kit is designed with universal-fit valve pockets for LS1/2/5-, LS7- or LS3/92-style heads. Forged from 2618 alloy, the kit features a slipper skirt-style forging and is engineered for reliability and performance. The LSX Combo Dome PowerPak does not fit 5.3L, 706 or 862 truck heads. The LSX Combo flat top is available also in a 4032 alloy. Information: www.mahlemotorsports.com.

Meguiar’s
Booth #23643

Meguiar’s announces the addition of its Meguiar’s Last Touch Spray Detailer. The detailer will be available in a pre-diluted formula that is engineered to be ready to use right out of the bottle. The spray is designed to remove fresh surface contaminants such as dust, smudges, fingerprints and other contaminants while quickly enhancing a vehicle’s gloss and protection. The formula is constructed to be safe on paint, chrome, plastic and vinyl. Information: www.meguiars.com.

Air Design USA
Booth #55199

Air Design USA is teaming up with Ford Motor Company to offer quality-built, expertly styled, OEM-licensed Bronco and Bronco Sport aftermarket parts and accessories at the point of purchase. Blending form and function, the company’s new full body kits are designed to enhance the models’ heritage-inspired styling with features highly sought-after by today’s modern SUV consumers. The kit’s accessories include hood scoops, fender flares and door molding for both models, as well as a unique rear cab roof spoiler for the Bronco Sport. Information: www.airdesignusa.com.

McLeod Racing
Booth #22431

McLeod Racing introduces its ’20 Mid-Engine Corvette C8 Transmission Frictions and Steels Kit. Each kit contains frictions and steels for the TR-9080 DCT eight-speed. Handling up to 1,000 hp, the kit is manufactured to improve shift performance and provides a fit with no binding. The kit is constructed to provide heat dissipation under heavy loads and maximum heat sink. Information: www.mcleodracing.com.

Amsoil
Booth #24613

Amsoil introduces its synthetic diesel oils, engineered to meet the demands of diesel engines in smaller ½-ton pickups and other passenger vehicles. Available in 0W-20 and 5W-30 viscosities, the oil is constructed to provide protection and performance with up to six times better wear protection than required by a leading industry standard. Information: www.amsoil.com.

Red Line Synthetic Oil
Booth #22419

Red Line Synthetic Oil announces the launch of its new powersports antifreeze/coolant, SuperCool BoilGuard fortified with WaterWetter. Formulated to lower coolant temperatures by as much as 20°F, the product is made for all two-stroke and four-stroke engines found in motorcycles, side-by-sides, ATVs, UTVs and snowmobiles. Red Line’s new SuperCool BoilGuard is a pre-diluted, ready-to-use formula designed to maximize the performance of powersports’ cooling systems where freeze protection is required. Information: www.redlineoil.com.

Hamaton Inc.
Booth #41195

The U-Pro Hybrid 2.0 universal TPMS sensor combines 315 and 433 MHz frequencies with configurable and programmable technologies that are accompanied by dual valves (clamp-in and snap-in). The configurable element contains integrated protocols—an impressive 97% of vehicles with direct TPMS. This is strengthened by its ability to configure in only 1-3 seconds. As it is also programmable, it possesses the potential to reach 100% vehicle coverage thanks to the continual addition of new protocols meaning stock will not become obsolete. Furthermore, dual valves provide complete flexibility; choose between the enclosed clamp-in and snap-in valves depending on the customer’s request. Information: www.hamaton-tpms.com.

Go Rhino
Booth #57073

Go Rhino Introduces its XRS Xtreme rack for the Jeep Gladiator JT. It features 4-Core technology, which is an extruded track system of slotted bars that is designed to accept any ¼-in.-20 hex bolt or quick-release clamp. The rack’s combination of steel and aluminum is manufactured to offer both strength and weight savings. Information: www.gorhino.com.

Malco Products
Booth #53065

Malco Products announces the release of its Accelerate All-in-One Polish & Protection Compound. The compound is designed to remove light and medium paint defects and provide up to 90 days of lasting paint protection. It is a VOC-compliant, water-based sprayable formula that is engineered to allow for easy application and quick cleanup. The compound can also be applied using an orbital buffer, rotary buffer or by hand by using a wide variety of foam pads or microfiber applicators. The product is available in 32-oz. and 1-gal. sizes. Information: www.malcoautomotive.com.

By Ashley Reyes

Members of the SEMA Truck & Off-Road Alliance (TORA) and SEMA Young Executives Network (YEN) are invited to a cross-council mixer on Saturday, October 16 at the Holcomb Valley Ranch Archery Range in Big Bear, California.   

This event is the ideal opportunity for members to meet new contacts and strengthen existing connections while winding down from a busy day at the Overland Adventure Festivus event. Attendees will learn about resources available in the industry, openly network with other professionals and connect directly with select committee members who can help them get more involved in the industry.  

Overland Adventure Festivus attendees who are not current YEN or TORA members but are interested in getting more involved are invited to attend, as it is a great way to introduce yourself and learn about what SEMA Councils and Networks have to offer.   

Registration, although not required, is encouraged so that the councils can plan accordingly. Drinks and barbecue will be available.

Learn more and RSVP here. 

By Ashley Reyes

Changes to this year’s SEMA Show Student Program will give participating exhibitors and students more quality connections and value than ever before.

Through the Student Program Industry Networking Breakfast, Thursday, November 4, from 8:00 a.m.–9:30 a.m., exhibitors will host a networking table where they will engage in quality, intimate conversations with a limited number of students. Host companies will build connections by sharing their expertise, helping students explore career opportunities and inspiring students in their career paths.

“The focus on the Student Networking Breakfast is on quality connections, rather than quantity connections,” said Byron Bergmann, SEMA project manager, member services. “Whether companies are hiring or not, members have a vast amount of knowledge to share and can be a great resource for students.”

Exhibiting companies are encouraged to participate in the program. Participation, which is free to exhibiting companies, simply requires one-and-a-half hours from one company representative. No setup time or marketing materials are required.  

Register your company.

By Ashley Reyes

Watch as 15 semi-finalists compete in the 2021 SEMA Launch Pad competition, where they appear in front of industry icons with a one-minute pitch in hopes of securing a prize package worth $100,000.

The video series consists of five 20-minute episodes, in which entrepreneurs, inventors and business owners share the stories of their innovative products. Viewers will watch as competitors pitch their products in a lighting-fast round, listen in as the judges hash out their thoughts about the pitch, and even watch behind-the-scenes footage from the competitors as they share stories about the evolution of their businesses.

Serving as judges are industry veterans and experts Myles Kovacs, co-founder of DUB magazine and TIS Wheels; Jared Hare, founder of Addictive Desert Designs; Alex Parker, owner and CMO of Redline Detection; and Chip Foose, founder of Foose Design.

In episode one, which is now available on YouTube, viewers will get to know eight of the competitors: Jonathan Hurley, ToolBox Widget; Monika Kalenski, MEK Magnet; Adam Gruener, Off Road In Mind; Brendan McGrath, Dyme Performance Systems Inc.; Cameron Crummie, MDV; Alan Reyes, Xtrusion Designs LLC; DJ Potter, Sawtooth; and Robert McKeirnan, Stratos Meccanica LLC. New episodes will be released each Tuesday on the SEMA Show YouTube channel, with the final episode in the series concluding with the top-five competitors being named.

While all 15 competitors will be at the SEMA Show in Las Vegas, November 2–5, the top five will compete on-site during the Show for the grand prize valued at $100,000.

Learn more about SEMA Launch Pad at www.sema.org/launchpad.

By Ashley Reyes

 

The SEMA Automotive Restoration Organization (ARMO) continues its live video interview series with top builders in the industry on October 7, with an unedited and candid conversation with Kyle Tucker, president of Detroit Speed. As part of the ARMO Builder Series, the session will be hosted by Sabra Johnson of City Classic Cars and feature Tucker sharing stories about his career journey and lessons learned along the way.

In addition to starting Detroit Speed, a company that manufactures aftermarket chassis and suspension components for American musclecars and builds highly-customized vehicles, Tucker is a racer who has won numerous championships on the Goodguys Autocross and Optima USCA GTV Series. This event is the ideal time to tap into Tucker’s insight and connect directly with a recipient of the 2017 Goodguys Trendsetter award and 2017 HRIA Industry Recognition award.

Register here for the ARMO Builder Series live webinar featuring Kyle Tucker, president of Detroit Speed.

By AJ Carney

SEMA members looking for place to reconnect, refuel and recharge at the SEMA Show can choose between three new Member Lounges that provide a place to host a meeting, connect with industry leaders and snag a cup of coffee.*

Add the three Member Lounges to your Show schedule:

• Members Lounge – North (N251)
• Members Lounge – West (#58065)
• Members Lounge – Lower South (#49031)

Each lounge will have meeting space available. The meeting rooms can accommodate small groups (10 or fewer) and are available at no charge to member exhibitors and buyers.**

Reserve your meeting room prior to the Show, or to check room availability during the Show, visit the meeting room check-in counter located inside the Members Lounge.

*While supplies last.
**Non-exhibiting manufacturers and members otherwise eligible to exhibit are not permitted to use the meeting rooms.

Members Lounges are a convenient place to grab a hot or cold lunch, network with other SEMA members, access a computer with a printer and internet service, or charge your cell phone. All three Member Lounges will be open during Show hours. In Members Lounge – North only, a hot lunch will be served from 11:30 a.m.–2:00 p.m. daily. All three lounges will offer cold grab ‘n go meals that can be purchased any time during Show hours.

SEMA membership has its rewards! Contact SEMA’s Membership Director AJ Carney at 909-978-6697 or andreac@SEMA.org.

By Ashley Reyes

Finding the right employee to fit your company culture is important, but identifying a candidate’s personality and compatibility based off a résumé and single interview can be difficult. Discover what questions you can ask to understand a candidate’s core, if tests or team interviews might be right when screening for specific roles, and when it makes sense to utilize a professional recruiter.   

Join the live webinar on Wednesday, October 7, at 12:00 p.m. (PDT), where participants will hear real-life stories from an HR expert about challenges she has encountered and how she resolved the problems.   

The webinar is moderated by Allison Harding of Vintage Air, who is joined by speaker Cherie Johnson, HR manager, who has more than 15 years of HR experience, including owning her own business, and holds a Masters Business Administration (MBA), Professional in Human Resources (PHR) and is a Certified Myers & Briggs Type Indicator facilitator.  

The webinar includes a breakout session where participants will be guided through real-life situations and receive tips that have works for other managers.  

Register here for “Identify the Right Candidate.”

By Della Domingo

Find out what to expect from SEMA Show exhibitors by visiting the SEMA Show Online Media Center, where exhibitors have posted press releases announcing their Show-related news. The site is filled with releases highlighting the new products that will debut, vehicle that will be unveiled and more.

Below are some of the latest announcements you will find in the Online Media Center:

• Best Nano Car Paint Protection Nasiol NL272
• Maintenance Tips That Will Extend The Life Of Your Customer’s Car
• The Best Performance Brake For Trucks, SUVs and Jeeps
• PPE Develops a New Rear Differential Cover for the GM (L5P) Duramax Diesel
• The GM 10L80 Trans Gets an Extra Gallon With PPE New Pan
• CTEK To Supply Automobili Pininfarina With EV Charging Technology

All exhibitor Press releases can be found at www.semashow.com/press.

Exhibitors are welcome to upload releases free of charge.