Compiled by SEMA News Editors
2021 SEMA Show New Products Showcase
The Latest Product Offerings for the Coming Year
The vehicle builds and celebrity appearances may generate the most attention on the exhibition floor, but at the SEMA Show, the real place to assess the state of the automotive aftermarket—and to stay in touch with all of the latest technologies and trends—is the New Products Showcase. It’s newly relocated for 2021, now occupying a 30,000-sq.-ft. area of Upper South Hall at booth #31255. A must-see for all attendees and a first stop for many, the Showcase is open during Show hours, and is conveniently located near the Show Media Center, which can be helpful for members of the working press who need to optimize their Show time.
Thousands of new products, arranged by category, are entered into the Showcase each year, and 2021 promises to offer an equally wide range of components and systems for every enthusiast market segment. Using the SEMA Show app enables buyers and exhibiting companies to generate leads and drive future sales.
With the app, attendees can obtain detailed descriptions and company contact information for each product.
What follows is a sampling of products from 2021 SEMA Show exhibitors that were available at the time this issue went to press. For all the latest new product announcements, visit SEMAShow.com/press.
TRAC Tire Jack
The TRAC Tire Jack is a leverage tool designed to simply slide the wheel on and off of a vehicle during service. Simply roll the tire jack under the wheel, apply leverage, the slide away. The installation is just as simple. Align the lugs to the wheel holes and simply slide back on. No more lifting the heavy wheels while sitting on the ground. Use the TRAC Tire Jack, not your back. Information: www.liftwithtrac.com.
Oracle Lighting announces the launch of its Rear Bumper LED Reverse Lights for the Jeep Gladiator JT. The design integrates into the bumper’s reflector area to provide more than 1,500 additional lumens when backing up. Designed for function and durability, the lights feature an aluminum housing with PMMA lens while also maintaining the rear reflector function with a scaled-down version integrated into the housing. The lights come ready to install out of the box. Using factory mounting hardware, the lights are engineered to tie into the rear light wiring with the included T-taps or with the optional plug-and-play adapter. Information: www.oraclelights.com.
TMI Products’ new 60-in. Deluxe Bench Seat is an all-new design that took over two years of development. It is a combination of the best qualities of a bench seat, mixed with the comfort and functionality of bucket seats with a center console and a storage area. Developed as an entirely new product that does not share any designs with any existing TMI bench seat, the seat has all of the functionality, comfort, and storage of a pair of bucket seats with a console. The 60-in. Deluxe Bench has the luxury of bolstered bucket-style seats with the added features of two cup holders and storage. Information: www.tmiproducts.com.
Vintage Air introduces three new pulley kits for big-block Ford 351M–400 and 429–460ci engines. The three-groove crankshaft pulley kits are available for 351M–400 and 429–460ci big-block Ford engines. The two-groove water pump pulley kit is available for 351M–400ci big-block Ford engines. The two-groove water pump and three-groove crankshaft pulleys are CNC-machined from solid 6061 aluminum for precision and balance. The pulleys are black hard-coated for a long-lasting and stunning finish. All three pulley kits match OEM offsets and diameters, with all mounting hardware included. Vintage Air pulleys kits are proudly made in the USA, come with all parts necessary for a complete installation, and include a three-year warranty against manufacturer defects. Information: www.vintageair.com.
WePro TPMS is a single SKU programmable TPMS built with OE quality, made by professionals for professionals. WePro TPMS offers a 98% vehicle coverage rate with its own WePro-branded programming/diagnostic tool that is built by Ateq. The sensors are designed and engineered to satisfy all needs and comes with a best-in-class warranty. Information: weprotpmus.com.
Lokar introduces its new Throttle and Kickdown Cable Mounting Brackets for Edelbrock’s Pro-Flo 4 EFI systems. The brackets are available for both early and late versions of the Pro-Flo 4 with 4150 or 3878 throttle bodies, with or without provisions for cruise control, and in Lokar’s Brite or black anodized finishes. All mounting hardware and return assist springs are included. Information: www.lokar.com.
TRAC Tire Jack
The TRAC Tire Rotation Assistance Cart is a tool designed to make the removal and installation of a wheel from a vehicle an easy procedure. Simply roll the cart under the tire to support the weight and simply slide away from the vehicle. It is designed to minimize workplace injuries while saving the technician’s back, arms and legs. Let the cart do the work instead of the technician. Perfect for service work, tire rotations, inspections, etc. Information: www.liftwithtrac.com.
Oracle Lighting announces the release of its GT-R ColorShift “Lightning Bolt” RGB+W headlight DRL upgrade for the ’15–’21 Nissan GT-R. The boards feature a “True White LED” that is designed to create pure white tones, giving the user a crisp white DRL and the ability to instantly switch over for 100%-legal road driving. The kit includes ColorShift RGB+W DRL PCBs for driver- and passenger-side headlights, constant-current LED driver hubs with DRL trigger wires, and heavy-duty IP67 wiring adapters. Information: www.oraclelights.com.
Warn Industries announces the release of its modular Trans4mer mounting system for the ’19–’20 Ram HD Gen III and ’20 Ford Super Duty. The kits are designed to retain the factory front bumpers. The kits are constructed of heavy-gauge steel with a durable black powdercoated finish engineered to protect against corrosion. The base winch mounting kit is required and includes brackets and a winch carrier. They also include J-hooks for increased recovery options and provisions to mount lights. Information: www.warn.com.
Champion Oil announces the release of its RX454 Penetrant Oil to assist engine builders with rusted and hard-to-free mechanical parts such as nuts and bolts. It is designed to help metal components by penetrating the narrow space between the threads of two parts. It can also be used as a cleaner; however, it should not be used as a general-purpose lubricant or a corrosion stopper. Information: www.championbrands.com.
Bolt Locks introduces its Swivel Locking Recovery Hook. The hook is manufactured from 6061-T6 aluminum, features a 10,000-lb. capacity and is designed to be 99% faster than other ¾-in. shackle-type hooks. The top portion does not need to be unscrewed in order to loop the tow strap. The tow strap slides into place over the hook. The hook is engineered to prevent the pin used to attach the hook to the vehicle from moving freely when locked. When the ignition key is inserted into the cylinder, spring-loaded plate tumblers move up and down to uniquely code the cylinder to that specific key. Information: www.boltlock.com.
Polyvance announces the availability of two welding rods—a black nylon and a 15% glass-reinforced nylon. The company’s hopper/dryer machine dries hydrophilic resins such as nylon, which is designed to allow for the extrusion of welding rods with the proper moisture levels for optimum quality. The black rod is constructed to allow for cosmetic restoration of the welded parts without the need for paint. Glass-reinforced nylons are often used under the hood, with radiator tanks, intercooler tanks, radiator supports and intake manifolds being common examples. Information:
E3 Spark Plugs
E3 Spark Plugs announces the introduction of a new line of Lithium phosphate powersports batteries. The product line features eight offerings, ranging in power output from 140–760 cold cranking amps and covering a wide range of applications, including motorcycles, ATVs, UTVs, side-by-sides, snowmobiles, personal watercraft and more. Information: www.e3sparkplugs.com.
Warn Industries announces the release of its bumper for the Polaris General 1000 and General XP1000. Built from steel and powdercoated for durability, the bumper is designed to be sturdy and allows Warn VRX and Axon powersports winches to be mounted. The bumper also showcases welded recovery points ready for shackles (sold separately), and the design helps to maintain the General’s factory lines while sitting high to provide ground clearance and off-road performance. Information: www.warn.com.
Polyvance announces the release of its 6119 Dent Driver Kit Specialized Tool Set to help auto-body technicians remove dents from plastic bumpers. The kit includes two each of two different-sized tools for a total of four tools. The end of each Dent Driver tool features different shapes to help work out the knots and stretched areas often found around the perimeter of bumper dents. Information: www.polyvance.com.
Magnaflow has launched its Overland Performance Exhaust System for the Toyota 4Runner, Lexus GX 460 and Lexus GX 470. The system features stainless-steel construction throughout the entire system and is designed to withstand the toughest terrain and climate. The high-clearance design incorporated into the exhaust is manufactured to allow for travel over difficult terrain. It is engineered to give more ground clearance over stock, and the system is tucked closer up to the body. The series exhaust systems also include necessary hardware and components for a complete bolt-on installation. The cat-back exhaust applications are available for the ’03–’09 GX 470 and 4Runner V8 and the ’10–’21 Lexus GX 460. Information: www.magnaflow.com.
Steele Rubber Products
Steele Rubber Products announces the launch of its Front Door Vent Window Weatherstrips for ’66–’69 Lincoln Continentals. The weatherstrip pair is designed from the original parts for accurate fitment and sealing. Molded with corrosion-resistant brass metal inserts, the weatherstrip is constructed to ensure durability and a proper seal. Information: www.steelerubber.com.
Design Engineering Inc.
Design Engineering Inc. announces the introduction of its Stainless-Steel Pipe Heat Shields. The shields are designed to prevent burns while protecting drivers and passengers from uncomfortable heat. The shields are engineered to be utilized in a wide variety of applications, including turbo down pipes, headers, or any component of the exhaust system. Available in two sizes, 4.5x8 in. and 6x12 in., each features a stainless-steel heat-barrier material on the outside surfaces and an insulating inner layer, plus welded seams constructed for strength and durability. Information: www.designengineering.com.
Vintage Air announces the release of six new bracket kits for big-block Ford 351M–400 and 429–460 engines. These kits include compressor brackets and OEM, Saginaw and T.C. (Type II) power steering add-on brackets for 351M–400 and 429–460 big-block Ford engines. Additionally, an alternator low-mount bracket kit for 429–460 big-block Ford engines is available. All Ford bracket kits come with all necessary hardware included. It’s recommended to measure all pulleys to get the proper length V-belt for the application due to the wide range of accessory options and pulley diameters available. Information: www.vintageair.com.
Go Rhino has launched its Element-series light-ready front bumper for the ’16–’21 Toyota Tacoma. The center piece is a power-actuated hideaway light bar mount, which is engineered to allow the driver to reveal a 20-in. double-row LED light bar at the flip of a switch from inside the cab. The Element is constructed to provide for larger tires and additional ground clearance for off-road capability and dramatically improves the appearance of the factory vehicle. Information: www.gorhino.com.
Design Engineering Inc.
Design Engineering Inc. announces the release of its Pit Crew Safety Kit. The kit features vision, hearing and arm protection for professional mechanics, pit crew members and do-it-yourselfers. Kits include DEI safety glasses, DEI ear plugs and DEI Kevlar safety sleeves. Information: www.designengineering.com.
Steele Rubber Products
Steele Rubber Products introduces its Convertible Roof Rail Weatherstrips for the ’58 Chevrolet Impala. The convertible roof rail weatherstrip set is designed from the original part for accurate fitment and seal. This six-piece set fits on the folding roof of the vehicle to seal the side windows when fully raised. Information: www.steelerubber.com.
Curt Manufacturing introduces its QuickPin trailer coupler. The coupler is engineered to answer the problem of complicated hinging components on a traditional latch-style coupler. The coupler uses a single hitch pin designed to secure the coupler onto the ball. The simple pin design is constructed to provide a secure vehicle-trailer connection. Information: www.curtmfg.com.
Kalon Wheels is a complete line of passenger-car wheels established to provide your vehicle with the custom look everyone wants for their ride. Kalon Wheels specializes in designing refined custom wheels, engineered for the highest performance and quality for both domestic and import vehicles. With our advanced low-pressure casting technology, all wheels are made to last while giving the unique and custom look every car deserves. Kalon Wheels were created to fit a vast array of vehicle platforms to give everyone and every car an option to be extraordinary. Information: www.kalonwheels.com.
Bolt Locks announces the addition of its weatherproof and durable line of Bolt locks for Ford’s light trucks that are compatible with the model’s center-cut keys. The locks are designed to improve vehicle security and help prevent tampering and theft. Information: www.boltlock.com.
Polyvance announces the availability of its Kenworth T880 hood repair kit. The repair kit is designed to create a repair that is stronger than the original. The kit includes two custom-cast aluminum cups that fit over the bulges in the hood where the struts mount. The cups are bonded to the hood over a very large area using a two-component methacrylate adhesive. The kit includes two kits of the adhesive, one for each cup. Information:
Steele Rubber Products
Steele Rubber Products has launched its product line for the ’90–’96 Nissan 300ZX. This line includes weatherstripping and seals for T-tops, trunks, hood to cowl and hood to radiator parts. The seals are fully molded and designed to look and fit like the originals. Information: www.steelerubber.com.
The Lokar Interior Battery-Disconnect Lever Kit is designed to shut off all electrical power quickly and safely from the driver’s seat. The red anodized billet-aluminum hand lever is engineered for quick visual recognition and quick actuation. Compatible with fire system kill switches, each kit comes standard with an 8-ft. push-pull cable with additional cable lengths available. Manufactured in the U.S.A., the kits can be floor mounted or are available in kits to bolt directly to the shifter. Kits are available for B&M Pro Ratchet, Thunder Stick, Outlaw, Lightning and ST Quarter Stick shifters, and each kit can be purchased with or without the master power switch. Information: www.lokar.com.
Oracle Lighting announces its new Dynamic ColorShift surface mount DRL signature light for ’19–’21 Polaris RZR Turbo and 1000. The Dynamic Flow turn signals feature a sequential indicator that sends the LEDs in a wave toward the direction the user is turning. The feature is built into the control box but is optional and does not need to be connected if the user chooses not to. The smartphone app control is engineered to make standard white colors as well as any static colors using the LED color wheel. Note: If the vehicle is not equipped with a turn-signal kit, it will need one added to use this feature. Information: www.oraclelights.com.
Go Rhino introduces its full-width rear bumper for the Jeep Gladiator JT. The bumper is designed to be compatible with the vehicle’s factory hitch, features a drop step for oversize tires, and allows for installation of two flush-mount lights. The bumper is CNC laser cut and formed of 3/16-in. steel, with fully welded and hand-finished seams. Information: www.gorhino.com.
Classic Instruments has released its ’33–’34 Ford car package. The cluster will include speedometer, fuel level, temperature, oil pressure and volt gauges along with indicator lights. A matching 33/8-in. tachometer in a chrome mounting cup is also available. All the gauges are electronic operation. The fuel gauge is programmable for any ohm range with a selector switch on the back of the cluster, meaning the fuel gauge will work with the stock sending unit, any other factory sending units, or any Classic Instruments fuel sending unit. The package includes a machined, chrome-plated bezel and an engine-turned aluminum faceplate. The standard sending unit kit included is Classic Instruments’ SNFD. Information: www.classicinstruments.com.
Go Rhino has revealed its Trailline tube doors for the Jeep Wrangler JK, Wrangler JL and Gladiator JT. The doors are designed for both utility and ease of installation. Adjustable rubber plungers are constructed to balance the door to the frame to eliminate vibration and rattling when closed, and adjustable limit straps allow the doors to be opened safely. The cast-steel hinges are application-specific to the JK or JL/JT and utilize each model’s unique factory hinge pin and the factory nuts. Information: www.gorhino.com.
Hellwig Suspension Products has released its adjustable rear sway bar for ’20–’21 Chevrolet and GMC 2500 and 3500 pickups. The product is designed to reduce body roll, tighten up driving dynamics and improve driver control—especially when towing or hauling—and it fits all drive configurations. The sway bar is forged from solid heat-treated 4140 chromoly steel and features Hellwig’s Hammertone powdercoat finish. The three-hole design is constructed to allow users to tune the sway bar to their preferred spring rate. The rear sway bar includes all mounting hardware, adjustable end links to integrate with factory components and aftermarket suspension setups, and polyurethane bushings. Information: www.hellwigproducts.com.
Pacific Performance Engineering
Pacific Performance Engineering announces the introduction of its 304 stainless-steel cat-back exhaust systems for various Ford and GM applications. The kit is engineered to offer a mellow interior tone with an aggressive sound on the exterior. The exhaust system uses the factory hangers and clears the factory-mounted spare tire. A single 3-in. inlet pipe splits into two 2.5-in. over-axle tailpipes after the stainless-steel muffler containing reinforced internal baffles. The exhaust then exits the two large-diameter stainless-steel tips. Tips are available in a ceramic-coated black or a polished finish. A fully polished kit with brightly polished tubes, muffler and tips is also available. Information: www.ppepower.com.
Curt announces the introduction of its PowerRide 30,000-lb. fifth-wheel hitch. The PowerRide equips a hardworking truck with a professional-grade solution for fifth-wheel towing. It is designed for towing the largest RV trailers, campers and other fifth-wheel trailers. It features a 30,000-lb. fully tested rating and a number of distinct features, including a cast head with multi-directional tilt, an easy-to-use self-resetting handle, enhanced portability, and no welding or fabricating required for installation. With its 30,000-lb. gross trailer weight rating and 7,500-lb. vertical load limit, this Curt fifth wheel offers exceptional towing power and is constructed with a cast steel main body for dependable strength. Information: www.curtmfg.com.
Vintage Air announces the release of its Cast Front Runner Drive System for GM LT1 and LS engines. The Cast Front Runner is manufactured to provide a simple and more compact solution for mounting front drive accessories to vehicles equipped with LT1 and LS engines. The systems are made in the U.S.A. from precision-cast A356-T6 alloy aluminum with passages engineered for optimal coolant flow. The billet-aluminum cartridge-type water pump features OEM bearings, seals and impeller. The low-profile casting is designed to clear OEM and most aftermarket throttle bodies without a wedge spacer. All castings are pressure-checked to ensure zero porosity, and no modifications are required to install the OEM timing solenoid or OEM temperature sending unit. The cast housing incorporates both side- and bottom-exit NPT-tapped heater hose outlets, providing multiple options for increased suspension and frame clearance. Information: www.vintageair.com.
Magnaflow has launched its Overland Performance Exhaust System for the ’12–’18 Jeep Wrangler Unlimited. It features stainless-steel construction throughout the entire system and is designed to withstand the toughest terrain and climate. The high-clearance design incorporated into the exhaust is manufactured to allow for travel over difficult terrain. Engineered to give more ground clearance over stock, the system is tucked closer up to the body. The series exhaust systems also include necessary hardware and components for a complete bolt-on installation. Information: www.magnaflow.com.
Oracle Lighting has released its Oculus 7-in. bi-LED projector headlights for the ’07–’18 Jeep Wrangler JK, ’97–’06 Jeep Wrangler TJ (with H4 wiring adapter), and classic cars/trucks (with H4 wiring adapter and some modification). Oculus’ LED light source is designed to feature lower power demands compared to the factory halogen lamps while providing more light output. These 7-in. headlights are engineered to install in any 7-in. headlight trim ring using original mounting hardware. The halo DRL features more than 200 bright white LEDs for a vivid lighting impact. Information: www.oraclelights.com.
Tremec has released its Compact Five-Speed Transmission TKX for upgrading classic musclecars, ’30s-era roadster coupes or any application where space is an issue. The transmission is designed to shift smoothly at high rpm through the use of multi-cone synchronizers and hybrid synchronizer rings. At the same time, noise, vibration and harshness performance is engineered to be optimized with a gear layout to best control stress levels while providing structural stiffness with a ribbed three-piece aluminum housing. The transmission is constructed to be durable through oversized gear widths, gaskets at all flanges, and caged needle bearings in all gear positions. Information: www.tremec.com.
Proform announces its MOPAR Engine Dress-Up Kits. The kits come in black crinkle and chrome finishes for both small-block (LA) and big-block (B/RB) engines. Information: www.proformparts.com.
Design Engineering Inc.
Design Engineering Inc. introduces its Interior Insulation Kit for ’90–’05 first- (NA) and second-generation (NB) Mazda Miata models. The Miata floor kit features DEI’s Under Carpet Lite material that is constructed to insulate the cab from heat and blocks noise for a cool, comfortable ride. DEI’s Under Carpet Lite material is .5-in. thick and engineered using multilayer construction to block heat and absorb engine and road noise. Pre-cut for an easy fit, the material installs quickly on the vehicle floor to provide thermal insulation and reduce road and tire noise. Information: www.designengineering.com.
Mahle Motorsport introduces its LSX Combo PowerPak Piston Kit for LS engines, available as a dish, dome or flat top. The shelf-stock 20cc forged piston kit is designed with universal-fit valve pockets for LS1/2/5-, LS7- or LS3/92-style heads. Forged from 2618 alloy, the kit features a slipper skirt-style forging and is engineered for reliability and performance. The LSX Combo Dome PowerPak does not fit 5.3L, 706 or 862 truck heads. The LSX Combo flat top is available also in a 4032 alloy. Information: www.mahlemotorsports.com.
Meguiar’s announces the addition of its Meguiar’s Last Touch Spray Detailer. The detailer will be available in a pre-diluted formula that is engineered to be ready to use right out of the bottle. The spray is designed to remove fresh surface contaminants such as dust, smudges, fingerprints and other contaminants while quickly enhancing a vehicle’s gloss and protection. The formula is constructed to be safe on paint, chrome, plastic and vinyl. Information: www.meguiars.com.
Air Design USA
Air Design USA is teaming up with Ford Motor Company to offer quality-built, expertly styled, OEM-licensed Bronco and Bronco Sport aftermarket parts and accessories at the point of purchase. Blending form and function, the company’s new full body kits are designed to enhance the models’ heritage-inspired styling with features highly sought-after by today’s modern SUV consumers. The kit’s accessories include hood scoops, fender flares and door molding for both models, as well as a unique rear cab roof spoiler for the Bronco Sport. Information: www.airdesignusa.com.
McLeod Racing introduces its ’20 Mid-Engine Corvette C8 Transmission Frictions and Steels Kit. Each kit contains frictions and steels for the TR-9080 DCT eight-speed. Handling up to 1,000 hp, the kit is manufactured to improve shift performance and provides a fit with no binding. The kit is constructed to provide heat dissipation under heavy loads and maximum heat sink. Information: www.mcleodracing.com.
Amsoil introduces its synthetic diesel oils, engineered to meet the demands of diesel engines in smaller ½-ton pickups and other passenger vehicles. Available in 0W-20 and 5W-30 viscosities, the oil is constructed to provide protection and performance with up to six times better wear protection than required by a leading industry standard. Information: www.amsoil.com.
Red Line Synthetic Oil
Red Line Synthetic Oil announces the launch of its new powersports antifreeze/coolant, SuperCool BoilGuard fortified with WaterWetter. Formulated to lower coolant temperatures by as much as 20°F, the product is made for all two-stroke and four-stroke engines found in motorcycles, side-by-sides, ATVs, UTVs and snowmobiles. Red Line’s new SuperCool BoilGuard is a pre-diluted, ready-to-use formula designed to maximize the performance of powersports’ cooling systems where freeze protection is required. Information: www.redlineoil.com.
The U-Pro Hybrid 2.0 universal TPMS sensor combines 315 and 433 MHz frequencies with configurable and programmable technologies that are accompanied by dual valves (clamp-in and snap-in). The configurable element contains integrated protocols—an impressive 97% of vehicles with direct TPMS. This is strengthened by its ability to configure in only 1-3 seconds. As it is also programmable, it possesses the potential to reach 100% vehicle coverage thanks to the continual addition of new protocols meaning stock will not become obsolete. Furthermore, dual valves provide complete flexibility; choose between the enclosed clamp-in and snap-in valves depending on the customer’s request. Information: www.hamaton-tpms.com.
Go Rhino Introduces its XRS Xtreme rack for the Jeep Gladiator JT. It features 4-Core technology, which is an extruded track system of slotted bars that is designed to accept any ¼-in.-20 hex bolt or quick-release clamp. The rack’s combination of steel and aluminum is manufactured to offer both strength and weight savings. Information: www.gorhino.com.
Malco Products announces the release of its Accelerate All-in-One Polish & Protection Compound. The compound is designed to remove light and medium paint defects and provide up to 90 days of lasting paint protection. It is a VOC-compliant, water-based sprayable formula that is engineered to allow for easy application and quick cleanup. The compound can also be applied using an orbital buffer, rotary buffer or by hand by using a wide variety of foam pads or microfiber applicators. The product is available in 32-oz. and 1-gal. sizes. Information: www.malcoautomotive.com.