Thu, 10/25/2012 - 13:03
automobile trade show, auto show, automobile events, sema show
Automotive media personality, author and SEMA Action Network (SAN) member Courtney Hansen will appear at the SAN’s SEMA Show booth (#61399, outside Central Hall) on Tuesday, October 30, 2012 from 3:30 p.m. to 5:00 p.m.
 
   
  automobile trade show, auto show, automobile events, sema show
Television host and SO-CAL Speed Shop fabricator Jimmy "Shine" Falschlehner, also a SAN member, will be meeting and greeting attendees at the SAN booth throughout the SEMA Show.
   

Automotive media personalities Courtney Hansen and Jimmy "Shine" Falschlehner will be appearing at the SEMA Action Network (SAN) booth (#61399, outside Central Hall) during the SEMA Show. SAN members themselves, Hansen and Shine will be promoting SEMA’s grassroots lobbying network in addition to meeting and greeting attendees.

Hansen is well known for television roles that have included being the host of “Overhaulin’,” Spike TV’s “Powerblock” and Velocity Television Network’s “Vinsetta Garage.” She is also the author of “The Garage Girl's Guide to Everything You Need to Know About Your Car.” She will appear at the booth on Tuesday, October 30, 2012 from 3:30 p.m. to 5:00 p.m.  

Shine’s television roles have included TLC’s “Hard Shine,” host of Speed Channel’s “Car Warriors” and Discovery Channel’s coverage of the SEMA Show. He is also a fabricator at the legendary SO-CAL Speed Shop and a lifetime member of the Bonneville 200-MPH Club. Shine will appear at the SAN booth throughout the week along with his '34 Ford hot rod. Since 2001, this iconic pickup has helped inspire countless trends in the world of hot rodding.

With a long history of success, the SAN represents the united voice of “car guys and gals.” The network is a partnership between enthusiasts, car clubs and members of the specialty-equipment industry who have joined forces to promote hobby-friendly legislation and oppose unfair legislation in the United States and Canada.

automobile trade show, auto show, automobile events, sema show
Jimmy Shine’s iconic '34 Ford hot rod will be displayed at the SAN booth during the SEMA Show.



   

“With support from industry icons like Courtney and Jimmy, we hope to inform Show attendees of the benefits of lending their voice to the premier organization defending the rights of vehicle enthusiasts,” said SAN Director Colby Martin. “As they will tell you, the active participation of SAN members helps protect our automotive passion for this generation and generations to come!” 

Those not able to visit in person can get involved free of charge at www.SEMAsan.com.







Thu, 10/25/2012 - 12:09

SEMA News—November 2012

EVENTS
By Mike Imlay

8 SEMA Show Highlights for Buyers

Insider Tips for Taking Full Advantage of the 2012 Show

  Automobile Events, Automobile Trade Show, Auto Show, Automotive Trade Show, Automotive Trade Shows
   

As a buyer, you realize that the annual SEMA Show in Las Vegas is the world’s premier automotive aftermarket trade event—and you wouldn’t miss it for the world. Yet with so many business opportunities concentrated under one roof at the Las Vegas Convention Center (LVCC), how do you make the most of your Show experience? It’s not easy to cover more than 1 million sq. ft. of products, exhibits, display vehicles and special events in just a few, short days. With the Show rapidly approaching, now is the time to get organized and establish your game plan. Here are eight insider tips to get you started.

1. Book With Travel Planners

Don’t underestimate the value of convenient, hassle-free hotel reservations. While not walking the Show, you’ll appreciate quality lodging that keeps you well rested and refreshed for what can be a busy daily schedule. Booking your room(s) through Travel Planners (the only official SEMA Show Housing Bureau) helps guarantee the best rates possible at favored Las Vegas hotels offering quick and easy access to the Convention Center. Even better, with the exception of the MGM Grand and The Signature hotels, you’ll also avoid resort fees when securing your accommodations through Travel Planners. Moreover, the company offers online access to exclusive hotel profiles that include descriptions, amenities, photos and maps for every official hotel. You can also manage your reservations (view, change or cancel) in real time, 24/7 through the Travel Planners website. For details, go to http://www.semashow.com/, click on “Attendees” and scroll down to select “Travel & Lodging.”

2. Go Mobile at the Show

In past years, buyers and other SEMA Show attendees found their way to booths and exhibits through the printed SEMA Show Pocket Guide. This year, there’s also an innovative new way to navigate the floor using the free “SEMA Show 2012” mobile application for iPhones and Android smartphones. A great portable resource for locating exhibitors and education sessions, the app even allows users to search for exhibiting companies by product category and then actually communicate with them to set appointments. Because it was developed by CompuSystems, the Show’s registration company, the “SEMA Show 2012” app also includes a special feature that lets users access, track and print out such appointments through the CompuSystems registration dashboard. To download the app, visit your appropriate smartphone marketplace.

3. Experience Ideas Alive

   

Automobile Events, Automobile Trade Show, Auto Show, Automotive Trade Show, Automotive Trade Shows Ideas Alive: Featuring the New Products Showcase is a popular first stop for buyers seeking an up-close and personal look at the hottest new industry offerings. There is also a Featured Products section filled with favored items from manufacturers that, although not new, remain bestsellers.

     
   

Automobile Events, Automobile Trade Show, Auto Show, Automotive Trade Show, Automotive Trade Shows
Slated for Tuesday, October 30, from 7:30 a.m.–8:45 a.m. at the LVH (formerly Las Vegas Hilton), the New Products Awards Breakfast clues buyers in to the best of the best of the Show’s debut products. Plus, it’s a great chance to further network with manufacturers.

 

 

 

   

Automobile Events, Automobile Trade Show, Auto Show, Automotive Trade Show, Automotive Trade Shows
While there’s a lot to investigate inside the Show, you’ll also want to step outside the Convention Center halls to outdoor exhibits like the Dub Show Tour. Here you’ll see specialty equipment on display and in action—and get a glimpse at what’s wowingthe crowds.

     
   

Automobile Events, Automobile Trade Show, Auto Show, Automotive Trade Show, Automotive Trade Shows
Announced on the Show’s first day, the SEMA Award honors the event’s most prominent OEM vehicle platforms. The awards are considered a barometer of the vehicles that enthusiasts are most likely to modify and a way to identify what cars will be hot in the coming year.

     
It’s no secret that Ideas Alive: Featuring the New Products Showcase is the SEMA Show’s most popular section among buyers. Located in the upper level, east end of South Hall, Ideas Alive delivers more than 25,000 sq. ft. of innovations that you’ll definitely want to examine up close. In addition to new products, the section boasts a Featured Products section where exhibitors display selected high-volume products, regardless of introduction date. All entries are barcoded so that you can easily scan and download essential information. The Showcase opens each morning at 8:00 a.m., prior to main Show hours, so you can get a jump on your day. In addition to the Showcase, there’s the New Products Award Breakfast (Tuesday, October 30, 7:30 a.m.–8:45 a.m., at the LVH, formerly Las Vegas Hilton, Ballrooms A–F), where the winners of the New Products Showcase judging are announced. You can get your free ticket when you register for the Show or via your registration dashboard.

4. Explore Off-Road Success

If you’ve ever wanted to more fully explore the fast-growing, high-profit off-road segment, you won’t want to miss the Show’s new Off-Road Success Center, presented by OMIX-ADA/Rugged Ridge. Located in booth #30147 of the upper South Hall within the Show’s Truck, SUVs & Off-Road section, the exhibition features educational seminars, one-on-one consultations, demonstrations and free print materials relating to this ever-growing industry category. Aimed at business owners and decision makers, the Off-Road Success Center offers a purpose-built venue to exchange ideas, learn new concepts for success and network with other like-minded businesspeople. Buyers will especially enjoy the wide range of Show vehicles, including vintage models provided by Jeep Jamboree USA and OMIX-ADA.

5. Catch the SEMA Award Winners

Among the highlights of the SEMA Show are the hundreds of Show vehicles loaded with specialty-equipment products. Street rods, musclecars, exotics, compacts, trucks—you’ll see them all. But buyers will want to pay special attention to the annual SEMA Award winners, announced on the Show’s first day, Tuesday, October 30 from 9:00 a.m.–10:00 a.m. at the Vehicle Technology Center in the Grand Lobby of the LVCC. Each year, Show organizers survey qualified booth vehicles to tabulate the most prominent models. The results fall into four categories: Hottest Car, Hottest Truck, Hottest Sport Compact and Hottest 4x4-SUV. These reflect the vehicle platforms that manufacturers believe enthusiasts are most likely to modify. For astute buyers, the awards offer an ideal barometer of trending products in the marketplace.

6. Take a Look Outside

As a buyer, it’s easy to spend all your time in the Las Vegas Convention Center—but don’t! You’ll also want to step outside where you can see specialty-equipment parts in action and gauge what’s currently exciting automotive enthusiasts. Start with the Global Rallycross Championship race, which comes to the SEMA Show on opening night, Tuesday, October 30, over a course specially constructed on LVCC grounds directly across from the convention hall. Then, throughout the Show, Ford again presents its current crop of racing vehicles in the Ford Out Front exhibition in the lot fronting the Convention Center. The experience showcases the automaker’s high-performance driving stars as they demonstrate drifting, gymkhana and freestyle driving in the manufacturer’s specially equipped race cars. Meanwhile, the DUB Show Tour makes its annual final stop at the 2012 SEMA Show. Featuring artists and entertainers along with the publication’s vast display of custom cars, trucks, SUVs, exotics, lowriders and motorcycles, you’ll also find this event in front of the Convention Center. Equally dynamic, the GM Proving Grounds between the Central and South Halls includes the Chevy Drive feature, where attendees can hitch a ride with professional drivers.

7. Stay for the SEMA Cruise

Although the SEMA Show has always been the highlight of the year for the specialty-equipment industry, the highlight for the local populace is now the SEMA Cruise, a feature introduced at last year’s Show. The SEMA Cruise begins when the Show ends at 4:00 p.m. on Friday. As the booths are dismantled and the products are packed up for shipment home, the display vehicles are driven en masse out of the Las Vegas Convention Center. It’s not only one last chance for buyers to see the Show’s amazing vehicles, but it also represents another prime opportunity to witness firsthand which cars and products capture consumer enthusiasm on the street.

8. Think SEMA Year-Round

As the specialty-equipment industry’s number-one trade association, SEMA is much more than its annual Show. Membership brings year-round benefits, including ongoing education and networking opportunities, market research, legislative advocacy, industry news and international relationships. SEMA can also help your business with insurance, freight savings, consumer credit programs and more. If you aren’t taking full advantage of SEMA membership, now is the perfect time to deepen your relationship with the association. Be sure to visit the Show’s Association Center in the Grand Lobby (between North and Central Halls) to learn more about all of the ongoing programs and services SEMA members enjoy.

Thu, 10/25/2012 - 12:09

SEMA News—November 2012

EVENTS
By Mike Imlay

8 SEMA Show Highlights for Buyers

Insider Tips for Taking Full Advantage of the 2012 Show

  Automobile Events, Automobile Trade Show, Auto Show, Automotive Trade Show, Automotive Trade Shows
   

As a buyer, you realize that the annual SEMA Show in Las Vegas is the world’s premier automotive aftermarket trade event—and you wouldn’t miss it for the world. Yet with so many business opportunities concentrated under one roof at the Las Vegas Convention Center (LVCC), how do you make the most of your Show experience? It’s not easy to cover more than 1 million sq. ft. of products, exhibits, display vehicles and special events in just a few, short days. With the Show rapidly approaching, now is the time to get organized and establish your game plan. Here are eight insider tips to get you started.

1. Book With Travel Planners

Don’t underestimate the value of convenient, hassle-free hotel reservations. While not walking the Show, you’ll appreciate quality lodging that keeps you well rested and refreshed for what can be a busy daily schedule. Booking your room(s) through Travel Planners (the only official SEMA Show Housing Bureau) helps guarantee the best rates possible at favored Las Vegas hotels offering quick and easy access to the Convention Center. Even better, with the exception of the MGM Grand and The Signature hotels, you’ll also avoid resort fees when securing your accommodations through Travel Planners. Moreover, the company offers online access to exclusive hotel profiles that include descriptions, amenities, photos and maps for every official hotel. You can also manage your reservations (view, change or cancel) in real time, 24/7 through the Travel Planners website. For details, go to http://www.semashow.com/, click on “Attendees” and scroll down to select “Travel & Lodging.”

2. Go Mobile at the Show

In past years, buyers and other SEMA Show attendees found their way to booths and exhibits through the printed SEMA Show Pocket Guide. This year, there’s also an innovative new way to navigate the floor using the free “SEMA Show 2012” mobile application for iPhones and Android smartphones. A great portable resource for locating exhibitors and education sessions, the app even allows users to search for exhibiting companies by product category and then actually communicate with them to set appointments. Because it was developed by CompuSystems, the Show’s registration company, the “SEMA Show 2012” app also includes a special feature that lets users access, track and print out such appointments through the CompuSystems registration dashboard. To download the app, visit your appropriate smartphone marketplace.

3. Experience Ideas Alive

   

Automobile Events, Automobile Trade Show, Auto Show, Automotive Trade Show, Automotive Trade Shows Ideas Alive: Featuring the New Products Showcase is a popular first stop for buyers seeking an up-close and personal look at the hottest new industry offerings. There is also a Featured Products section filled with favored items from manufacturers that, although not new, remain bestsellers.

     
   

Automobile Events, Automobile Trade Show, Auto Show, Automotive Trade Show, Automotive Trade Shows
Slated for Tuesday, October 30, from 7:30 a.m.–8:45 a.m. at the LVH (formerly Las Vegas Hilton), the New Products Awards Breakfast clues buyers in to the best of the best of the Show’s debut products. Plus, it’s a great chance to further network with manufacturers.

 

 

 

   

Automobile Events, Automobile Trade Show, Auto Show, Automotive Trade Show, Automotive Trade Shows
While there’s a lot to investigate inside the Show, you’ll also want to step outside the Convention Center halls to outdoor exhibits like the Dub Show Tour. Here you’ll see specialty equipment on display and in action—and get a glimpse at what’s wowingthe crowds.

     
   

Automobile Events, Automobile Trade Show, Auto Show, Automotive Trade Show, Automotive Trade Shows
Announced on the Show’s first day, the SEMA Award honors the event’s most prominent OEM vehicle platforms. The awards are considered a barometer of the vehicles that enthusiasts are most likely to modify and a way to identify what cars will be hot in the coming year.

     
It’s no secret that Ideas Alive: Featuring the New Products Showcase is the SEMA Show’s most popular section among buyers. Located in the upper level, east end of South Hall, Ideas Alive delivers more than 25,000 sq. ft. of innovations that you’ll definitely want to examine up close. In addition to new products, the section boasts a Featured Products section where exhibitors display selected high-volume products, regardless of introduction date. All entries are barcoded so that you can easily scan and download essential information. The Showcase opens each morning at 8:00 a.m., prior to main Show hours, so you can get a jump on your day. In addition to the Showcase, there’s the New Products Award Breakfast (Tuesday, October 30, 7:30 a.m.–8:45 a.m., at the LVH, formerly Las Vegas Hilton, Ballrooms A–F), where the winners of the New Products Showcase judging are announced. You can get your free ticket when you register for the Show or via your registration dashboard.

4. Explore Off-Road Success

If you’ve ever wanted to more fully explore the fast-growing, high-profit off-road segment, you won’t want to miss the Show’s new Off-Road Success Center, presented by OMIX-ADA/Rugged Ridge. Located in booth #30147 of the upper South Hall within the Show’s Truck, SUVs & Off-Road section, the exhibition features educational seminars, one-on-one consultations, demonstrations and free print materials relating to this ever-growing industry category. Aimed at business owners and decision makers, the Off-Road Success Center offers a purpose-built venue to exchange ideas, learn new concepts for success and network with other like-minded businesspeople. Buyers will especially enjoy the wide range of Show vehicles, including vintage models provided by Jeep Jamboree USA and OMIX-ADA.

5. Catch the SEMA Award Winners

Among the highlights of the SEMA Show are the hundreds of Show vehicles loaded with specialty-equipment products. Street rods, musclecars, exotics, compacts, trucks—you’ll see them all. But buyers will want to pay special attention to the annual SEMA Award winners, announced on the Show’s first day, Tuesday, October 30 from 9:00 a.m.–10:00 a.m. at the Vehicle Technology Center in the Grand Lobby of the LVCC. Each year, Show organizers survey qualified booth vehicles to tabulate the most prominent models. The results fall into four categories: Hottest Car, Hottest Truck, Hottest Sport Compact and Hottest 4x4-SUV. These reflect the vehicle platforms that manufacturers believe enthusiasts are most likely to modify. For astute buyers, the awards offer an ideal barometer of trending products in the marketplace.

6. Take a Look Outside

As a buyer, it’s easy to spend all your time in the Las Vegas Convention Center—but don’t! You’ll also want to step outside where you can see specialty-equipment parts in action and gauge what’s currently exciting automotive enthusiasts. Start with the Global Rallycross Championship race, which comes to the SEMA Show on opening night, Tuesday, October 30, over a course specially constructed on LVCC grounds directly across from the convention hall. Then, throughout the Show, Ford again presents its current crop of racing vehicles in the Ford Out Front exhibition in the lot fronting the Convention Center. The experience showcases the automaker’s high-performance driving stars as they demonstrate drifting, gymkhana and freestyle driving in the manufacturer’s specially equipped race cars. Meanwhile, the DUB Show Tour makes its annual final stop at the 2012 SEMA Show. Featuring artists and entertainers along with the publication’s vast display of custom cars, trucks, SUVs, exotics, lowriders and motorcycles, you’ll also find this event in front of the Convention Center. Equally dynamic, the GM Proving Grounds between the Central and South Halls includes the Chevy Drive feature, where attendees can hitch a ride with professional drivers.

7. Stay for the SEMA Cruise

Although the SEMA Show has always been the highlight of the year for the specialty-equipment industry, the highlight for the local populace is now the SEMA Cruise, a feature introduced at last year’s Show. The SEMA Cruise begins when the Show ends at 4:00 p.m. on Friday. As the booths are dismantled and the products are packed up for shipment home, the display vehicles are driven en masse out of the Las Vegas Convention Center. It’s not only one last chance for buyers to see the Show’s amazing vehicles, but it also represents another prime opportunity to witness firsthand which cars and products capture consumer enthusiasm on the street.

8. Think SEMA Year-Round

As the specialty-equipment industry’s number-one trade association, SEMA is much more than its annual Show. Membership brings year-round benefits, including ongoing education and networking opportunities, market research, legislative advocacy, industry news and international relationships. SEMA can also help your business with insurance, freight savings, consumer credit programs and more. If you aren’t taking full advantage of SEMA membership, now is the perfect time to deepen your relationship with the association. Be sure to visit the Show’s Association Center in the Grand Lobby (between North and Central Halls) to learn more about all of the ongoing programs and services SEMA members enjoy.

Thu, 10/25/2012 - 11:40

Are you hunting for a new job? The “Positions Available” section in the SEMA Member Classifieds lists more than 50 job openings around the country. Here are some of the latest classifieds posted to the website.

  • AAM Competition LLC, located in Annapolis Junction, Maryland, is hiring a sales and marketing manager responsible for the entire AAM Competition product line sales program. The successful candidate will have performance products sales experience, five year's general sales experience and knowledge of the automotive aftermarket industry.
  • American Eagle Wheel Corp., located in Indianapolis, is hiring sales personnel with exceptional communication skills, strong sales experience, excellent organizational skills and ability to meet and exceed quotas. Wheel and tire experience is a must.
  • Diamond Eye Performance, located in Athena, Oregon, is hiring a sales support/engineering assistant. The ideal candidate has excellent communication skills and the ability to work with customers to solve technical support problems over the phone. Good mechanical knowledge and the ability to work with automotive exhaust systems are required.
  • Meezer Group, located in Dammam, Saudi Arabia, is hiring a Mustang mechanic. Responsibilities include repairs, parts installations, maintenance, diagnostics, supervising other mechanics and traveling to race meetings. This job will be offered at first for a six-month term.

More automotive job listings.

Thu, 10/25/2012 - 11:40

Are you hunting for a new job? The “Positions Available” section in the SEMA Member Classifieds lists more than 50 job openings around the country. Here are some of the latest classifieds posted to the website.

  • AAM Competition LLC, located in Annapolis Junction, Maryland, is hiring a sales and marketing manager responsible for the entire AAM Competition product line sales program. The successful candidate will have performance products sales experience, five year's general sales experience and knowledge of the automotive aftermarket industry.
  • American Eagle Wheel Corp., located in Indianapolis, is hiring sales personnel with exceptional communication skills, strong sales experience, excellent organizational skills and ability to meet and exceed quotas. Wheel and tire experience is a must.
  • Diamond Eye Performance, located in Athena, Oregon, is hiring a sales support/engineering assistant. The ideal candidate has excellent communication skills and the ability to work with customers to solve technical support problems over the phone. Good mechanical knowledge and the ability to work with automotive exhaust systems are required.
  • Meezer Group, located in Dammam, Saudi Arabia, is hiring a Mustang mechanic. Responsibilities include repairs, parts installations, maintenance, diagnostics, supervising other mechanics and traveling to race meetings. This job will be offered at first for a six-month term.

More automotive job listings.

Thu, 10/25/2012 - 11:40

Are you hunting for a new job? The “Positions Available” section in the SEMA Member Classifieds lists more than 50 job openings around the country. Here are some of the latest classifieds posted to the website.

  • AAM Competition LLC, located in Annapolis Junction, Maryland, is hiring a sales and marketing manager responsible for the entire AAM Competition product line sales program. The successful candidate will have performance products sales experience, five year's general sales experience and knowledge of the automotive aftermarket industry.
  • American Eagle Wheel Corp., located in Indianapolis, is hiring sales personnel with exceptional communication skills, strong sales experience, excellent organizational skills and ability to meet and exceed quotas. Wheel and tire experience is a must.
  • Diamond Eye Performance, located in Athena, Oregon, is hiring a sales support/engineering assistant. The ideal candidate has excellent communication skills and the ability to work with customers to solve technical support problems over the phone. Good mechanical knowledge and the ability to work with automotive exhaust systems are required.
  • Meezer Group, located in Dammam, Saudi Arabia, is hiring a Mustang mechanic. Responsibilities include repairs, parts installations, maintenance, diagnostics, supervising other mechanics and traveling to race meetings. This job will be offered at first for a six-month term.

More automotive job listings.

Thu, 10/25/2012 - 11:40

Are you hunting for a new job? The “Positions Available” section in the SEMA Member Classifieds lists more than 50 job openings around the country. Here are some of the latest classifieds posted to the website.

  • AAM Competition LLC, located in Annapolis Junction, Maryland, is hiring a sales and marketing manager responsible for the entire AAM Competition product line sales program. The successful candidate will have performance products sales experience, five year's general sales experience and knowledge of the automotive aftermarket industry.
  • American Eagle Wheel Corp., located in Indianapolis, is hiring sales personnel with exceptional communication skills, strong sales experience, excellent organizational skills and ability to meet and exceed quotas. Wheel and tire experience is a must.
  • Diamond Eye Performance, located in Athena, Oregon, is hiring a sales support/engineering assistant. The ideal candidate has excellent communication skills and the ability to work with customers to solve technical support problems over the phone. Good mechanical knowledge and the ability to work with automotive exhaust systems are required.
  • Meezer Group, located in Dammam, Saudi Arabia, is hiring a Mustang mechanic. Responsibilities include repairs, parts installations, maintenance, diagnostics, supervising other mechanics and traveling to race meetings. This job will be offered at first for a six-month term.

More automotive job listings.

Thu, 10/25/2012 - 11:39

Automotive Restoration Market Organization (ARMO)
Hot Rod Industry Alliance (HRIA)
Truck and Off-Road Alliance (TORA)
Manufacturers' Rep Council (MRC)
Motorsports Parts Manufacturers Council (MPMC) Professional Restylers Organization (PRO)
Street Performance Council (SPC)
Wheel & Tire Council (WTC)
SEMA Businesswomen's Network (SBN) Young Executives Network (YEN)

ARMO Logo

Visit ARMO's website.

Open Membership Meeting at SEMA Show

All ARMO members and their guests, and all restoration industry professionals, are invited to attend the ARMO Open Membership meeting at the SEMA Show. The meeting runs from 7:15 a.m.–9:00 a.m. on Thursday, Nov. 1 in meeting room Pavilion 1 at the Las Vegas Hotel (formerly the Las Vegas Hilton).

“It’s early in the morning, I know,” said ARMO Chairman Alex Tainsh of Parts Unlimited Interiors. “But we promise lots of hot coffee, and plenty of Danishes, bagels and the like to get you started on the right foot. The meeting agenda will be a bit less structured than in years past so that we can solicit more feedback and interaction with the members in attendance.”

The open meeting is perhaps the best opportunity for anyone in the restoration industry to interact with the ARMO Select Committee and industry peers and offer input on the direction of future ARMO projects.

Why ARMO?

Is your business involved in the restoration segment and not yet an ARMO member? In addition to direct access with its 275 restoration company members, the Automotive Restoration Market Organization (ARMO) provides a number of other benefits, including education and outreach for small businesses in the restoration market, product exposure through an annual New Products Showcase and collective support of the restoration hobby.

Top Reasons to Join ARMO:

  • Networking Opportunities: The primary strength of ARMO is its member companies. The organization provides multiple venues for ARMO members to interact and share ideas through its long-range planning meetings, new-products mixer at Spring Carlisle and the ARMO awards reception at the 2012 SEMA Show, as well as discussion groups on MySEMA and social media websites.
  • Education: The annual ARMO education seminars at the Hotrod & Restoration Trade Show bring industry leaders and experts together to share their real-world experience with small-business owners, providing tips and insights to help them grow their businesses. The ARMO Restoration Trademark Licensing Guide provides ARMO members with the basic forms needed to begin the process of getting products licensed by an original-equipment manufacturer. The licensing guide is available through the SEMA Education Institute.
  • Supporting Hobby Growth: ARMO recognizes the importance of the individual hobbyist to the industry and supports Collector Car Appreciation Day activities across the country. Every April, the ARMO New Products Showcase puts member company products directly in front of 100,000+ restoration enthusiasts each year at Spring Carlisle. In addition, ARMO’s “Take a Kid to a Car Show” (TKCS) program strives to get children involved in automotive hobbies at an early age. The interactive TKCS website provides information on how to get involved for kids and adults alike.

Contact ARMO’s staff liaison Jim Skelly at jimsk@sema.org for more information.

Are you on Facebook, LinkedIn or Twitter? ARMO Is!

Be sure to follow ARMO on all of your favorite social networking sites. To find these sites, go to www.sema.org/armo and use the links in the top right-hand corner.

ARMO Column in SEMA Member News

Read ARMO's column featured in the September/October issue of SEMA Member News.

For more information about ARMO, contact Jim Skelly.

Back to Top


HRIA Logo
Visit HRIA's website

 

greening
The build.
greening
Best in Show will be auctioned live during the HRIA Reception.

Pinewood Builder Awarded Best in Show

Jesse Greening of Greening Auto Co. was awarded the coveted “Best in Show” designation from the Hot Rod Industry Alliance (HRIA) for the 2012 HRIA Builder’s Challenge and Pinewood races. Fifteen well-known builders created one-of-a-kind miniature hot rods in the style of pinewood derby cars. The cars were raced at the annual SEMA Pinewood Drag Races in Pomona, California. These cars will be on display at the annual SEMA Show and then 12 will be placed on eBay for auction from October 30–November 8, and three will be auctioned live. All proceeds from the auction will go to support SEMA Cares and its two children’s charities—Childhelp and Victory Junction.

Greening’s custom build will be one of the three auctioned live during the HRIA Industry Reception, Wednesday, October 31, 2012, at the Las Vegas Hotel in Ballrooms A and B. Joining Greening for the live auction will be Mike Cooper of Spanky’s Hot Rod & Customs, who received “Best Engineered” honors, and three-time race winner Derek White of Street Vizions. The live auction will immediately precede the Awards Presentation, emceed by the voice of the NHRA and SEMA, Dave McClelland. The night will honor the Goodguys Rod & Custom Association’s Trendsetter, the National Street Rod Association’s Achievement Award, the International Car Show Association’s Legends of Hot Rod Award, as well as the prestigious Industry Recognition of an Individual, Business of the Year and Hall of Fame honors from SEMA’s hot-rod council—HRIA.

Be sure and join HRIA for this special evening that will honor the hot-rodding industry and help support a great cause by participating in the live auction. RSVP today!

Contact Zane Clark for more details at 909-978-6696.

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TORA Logo
Visit TORA's website.
TORA
Not only do the TORA Fall Nationals Pinewood Drags provide a fun evening of camaraderie and networking, but proceeds from Pinewood racer “rentals” directly benefit SEMA Cares.

TORA Races for Kids at Fall Nationals Reception

TORA will once again host the Fall Nationals Pinewood Drags to benefit SEMA Cares as part of its annual Industry Awards Reception at the 2012 SEMA Show in Las Vegas. Reception attendees “rent” a Pinewood racer in exchange for a $20 donation to SEMA Cares and compete for the title of “Top Eliminator.”

“Last year, the Fall Nationals generated more than $3,500 for SEMA Cares,” said TORA Chairman George Lathouris of Keystone Automotive Operations. “All of which goes directly to the kids at Childhelp facilities and Victory Junction. We’re hoping to top that number again this year. Each Pinewood racer we bring to the event (more than 100) was built and signed by a child at one of the Childhelp facilities in Virginia or California. It brings the charity aspect of the event a little closer.”

Last year’s Top Eliminator champion was Wild Boar Products of Stanton, California. Can they be the first repeat winner in the history of the Fall Nationals? If you want to find out, the TORA Fall Nationals is scheduled for Wednesday evening, October 31, from 5:30 p.m.–7:30 p.m. in the Garden Patio North of the Las Vegas Hotel (formerly the Hilton). Pinewood racers sell out quickly; don’t be late!

Are you on Facebook, LinkedIn or Twitter? TORA Is!

Be sure to follow TORA on all of your favorite social networking sites.

To find these sites, go to www.sema.org/TORA and use the links in the top right-hand corner.

TORA Column in SEMA Member News

Read TORA's column featured in the September/October issue of SEMA Member News.

For more information about TORA, contact Jim Skelly.

Back to Top


MPMC Logo
Visit MPMC's website.

Media Registration Open for MPMC Media Trade Conference

Attention media: Registration for the 2013 MPMC Media Trade Conference is now open. The event takes place January 22–24, 2013, at the Embassy Suites Orange County Airport North in Santa Ana, California.

The annual Media Trade Conference, which features companies from SEMA's Motorsports Parts Manufacturers Council (MPMC), brings together members of the working press with motorsports parts producers for face-to-face private meetings. Media reps have the opportunity to meet with up to 14 exhibitors each day of the conference—for a total of 42 quality meetings throughout the event's three days.

When registering online, media will select the manufacturers they most want to meet and indicate those they do not want to meet. A personalized schedule will then be created for the registered media and sent out in early January.

Register now! Questions? Media inquiries can be directed to dellad@sema.org. All manufacturer questions or general questions about the event can be directed to jimsk@sema.org.

MPMC Activities at the PRI Show

The Motorsports Parts Manufacturers Council (MPMC) is sponsoring two exciting events at the upcoming 2012 PRI Show in Orlando, Florida. All motorsports industry professionals are invited to attend.

MPMC Engine Builder Seminar

  • Thursday, November 29, 1:00 p.m.–2:30 p.m.
  • “Alternative Fuels and Power Enhancers: New Business Opportunities for Engine Builders”

Are you an engine builder? Do you think about experimenting with one or more alternative fuels but have no idea where to start? Are superchargers and turbochargers full of mystery? In this MPMC-sponsored seminar, a panel of engine builders, accomplished in these very subjects, will share their experiences to help you decide if one or more of these avenues may be right for your business. This promises to be an exciting exchange for engine builders of all experience levels. Seating is limited; RSVP for the MPMC Seminar to reserve your space.

MPMC Hall of Fame Breakfast
Friday, Nov 30, 8:00 a.m.–9:00 a.m.

Join MPMC as it inducts four new members into the MPMC Hall of Fame. Network with fellow motorsports parts manufacturers and enjoy a complimentary continental breakfast. This year’s inductees are Jim Cozzie, Keith Dorton, Ron Funfar and Chris Thomson. RSVP for the MPMC Hall of Fame Breakfast.

MPMC Business Guidelines Manual

MPMC-member companies are reminded that the Business Guidelines Manual is now available online through the SEMA Education Institute (SEI). The pdf document is available for viewing, downloading and printing, and is full of information relevant to start ups and long-standing business alike. It was originally written by MPMC members, and by having it available online, the council hopes to continue that tradition by welcoming suggestions for changes or additional content.

You may access the Business Guidelines Manual through the MPMC link on the eLearning Center of SEI. If you have not done so already, simply enroll as an eLearner and you’ll be on your way. Enrollment takes only a few seconds, and helps SEI track use and engagement. If you have any questions, contact Jim Skelly at jimsk@sema.org.

thomson
Chris Thomson
cozzie
Jim Cozzie
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Ron Funfar
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Keith Dorton

MPMC Hall of Fame 2012

MPMC has announced four inductees to the MPMC Hall of Fame, class of 2012. Congratulations to: Jim Cozzie, Keith Dorton, Run Funfar and Chris Thomson.

The four will be formally recognized at the annual MPMC Hall of Fame breakfast, Friday, November 30, 2012, at 8:00 a.m. at the PRI Show in Orlando. Inductees are selected by a special task force from nominations received from the MPMC membership.

“Once again, the task force has selected four very deserving individuals for induction into the MPMC Hall of Fame,” said MPMC Chairman Vic Wood of Hedman. More information on each of the inductees will appear in future issues of SEMA eNews.

Are you on Facebook, LinkedIn or Twitter? MPMC Is!

Be sure to follow MPMC on all of your favorite social networking sites. To find these sites, go to www.sema.org/mpmc and use the links in the top right-hand corner.

Take a Friend to a Race Fan Page

The MPMC Motorsports Awareness campaign, highlighted by the Take a Friend to a Race program, now has its very own Fanpage on Facebook. If you’re not a fan yet, you should be!

MPMC Column in SEMA Member News

Read MPMC's column featured in the September/October issue of SEMA Member News.

For information about MPMC, contact Jim Skelly.

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MRC Logo
Visit MRC's website.

Rep Center relocated to the SEMA Member’s Lounge

Traditionally located in the Central Hall, the Rep Center, which provides Manufacturers Rep Council (MRC) members with private meeting rooms, business services and a lounge area, has moved and will now be a part of the SEMA Members’ Lounge. For the MRC leadership, the decision to relocate was based on the increased traffic and exposure to all critical segments of the industry afforded by the Members Lounge (North Hall 245-251).

According to MRC Chair Thomas Jourdan of True High Performance Sales, “the new location will provide increased awareness to industry influencers of the value manufacturer representatives bring to the distribution channel.”

Manufacturers are encouraged to visit the Rep Center and learn how using a professional outside sales rep or agent will benefit your business. Manufacturers interested in utilizing a professional rep can also sign up for one-on-one consultations.

If you would like more details on the Rep Center or to book private meetings, contact Zane Clark at 909-978-6696.

A Manufacturer Representatives’ Guide to the SEMA Show

Exclusively for professionals, sales agents and representatives, attendees of the Rep Technology Roundtable will learn how to take advantage of a technological economy and be more profitable. Attendees also will have the opportunity to ask questions and receive practical solutions that address critical areas, such as software applications, business efficiency, eCommerce, web development and product data from such experts as SEMA Data Co-op CEO Jon Wyly; eTool Developers President and Founder Luanne Brown; UPSHIFT Marketing, Principal Bernard Bolisig; and Cie Studios Vice President of Business Development Tyler Tanaka.

Register now! This event will sell out. Contact Zane Clark at 909-978-6696 for more details.

At a Glance

  • Sunday, October 28 – Rep Technology Roundtable: 3:30 p.m. to 6:00 p.m., Las Vegas Hotel (formerly the Hilton) Ballroom D
  • Monday, October 30 – The Truth about Sales & Marketing: Who Works for Whom? 11:00 a.m. to 12:00 p.m., Las Vegas Convention Center, Room N257
  • Wednesday, October 31 – How NOT to be a Showroom for Amazon: 9:30 a.m. to 10:30 a.m., Las Vegas Convention Center, Room N258
  • Tuesday, October 29 – Friday, November 2: The Rep Center, located in the SEMA Members Lounge, Las Vegas Convention Center, Rooms N245 to N251

For more information, contact Zane Clark at 909-978-6696.

What Does it Mean to Be a Sales Professional?

SEMA’s Manufacturers' Rep Council (MRC) hosts a discussion group on Linkedin for professional reps and sales agents. Recently, MRC asked the question, “In one word, what does it mean to be a sales professional?”

The list as submitted by members of the Linkedin group includes:

  • Credibility
  • Relationships
  • Trust
  • Service
  • Commitment
  • Ethics
  • Produce
  • Knowledge
  • Relevance
  • Value

Join the conversation; join MRC at www.sema.org/li-mrc. For more details on how to get involved or to learn how professional reps and agents can help your business, contact Zane Clark at 909-978-6696.

Need Help Getting Your Product to Market?

The SEMA Show offers exhibiting companies an array of tools and resources to ensure that their experience delivers value at and beyond the Show. For manufacturers with an established or new product line, the challenge often becomes how to best take advantage of the notoriety and exposure the Show can bring by getting their products to market effectively and efficiently. Many companies utilize an in-house sales team to accomplish this, while others opt to partner with a professional manufacturers' representative.

For the latter, and for those evaluating their sales strategy, SEMA’s Manufacturers' Rep Council (MRC) supports the Manufacturers' Representative Matching program during the Show. Located in the Exhibitor Services Manual, the Manufacturers' Representatives Matching Form connects manufacturers to MRC reps looking for new product lines. The completed forms are kept secure in the Rep Center, where MRC members can review and contact participating manufacturers to schedule a meeting.

In order to take advantage of this program, forms must be received by October 12, 2012. Enroll now by completing the Manufacturers' Representatives Matching Form.

Download The Top 10 Reasons for Hiring an Independent Sales Rep today. For more information, contact Zane Clark at 909-978-6696.

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Jon Wyly

All-Star Lineup Set for the Rep Technology Roundtable

Exclusively for reps, this year’s SEMA Show will kick-off with a powerhouse session. On Sunday, October 28, 2012, attendees will learn how to take advantage of a technological economy and be more profitable. Technology, data and eCommerce have greatly impacted the way reps do business. Starting with a panel discussion moderated by Bryan Shirley, CPMR, attendees will then take part in intimate roundtable discussions led by such industry experts as:

  • SEMA’s Data Co-op CEO Jon Wyly
  • eTool Developers President and Founder Luanne Brown
  • UPSHIFT Marketing Principal Bernard Bolisig, (formerly of Amazon.com's Performance Parts Category)
  • Cie Studios Vice President of Business Development Tyler Tanaka

Attendees will have the opportunity ask questions and receive practical solutions that address critical areas, such as software applications, business efficiency, eCommerce, web development and product data.

Date: Sunday, October 28, 2012
Time: 3:30 p.m.–6:00 p.m.
Location: Las Vegas Hotel, Ballroom D
Price: MRC member: Free; SEMA member: $15; Non-member: $25

Space is limited, so register now! Contact Zane Clark at 909-978-6696 for more details.

Are you on Facebook, LinkedIn or Twitter? MRC is!

Be sure to follow MRC on all of your favorite social networking sites. To find these sites, go to www.sema.org/mrc and use the links in the top right-hand corner.

MRC Column in SEMA Member News

Read MRC's column featured in the September/October issue of SEMA Member News.

For information about MRC, contact Zane Clark.


PRO Logo
Visit PRO's website.
tstc

PRO Garage Releases TSTC Schedule

The 2012 SEMA Show will feature a must-attend, interactive hands-on demonstration and installation conference, Thursday, November 1, from 11:30 a.m.–5:00 p.m. Previously held at such notable technical schools as the University of Northwestern Ohio and Wyotech, the Technical Skills & Training Conference (TSTC) is a one-day event geared at sharpening installation skills and providing shops with ideas for new business opportunities. Hosted by the Professional Restylers Organization (PRO), TSTC will feature five work stations covering critical growth markets from industry-leading manufacturers.

Station One:

Vehicle: RAM 1500 Crew Cab
11:45 a.m.–12:45 p.m. – Go Rhino!/Big Country
1:15 p.m.–2:15 p.m. – Cal Trend Automotive Products
2:30 p.m.–4:30 p.m. – Rosen Entertainment

Station Two:
Vehicle: Chevrolet Cruze
11:45 a.m.–12:45 p.m. – 3M
1:15 p.m.–2:15 p.m. – Brandmotion
2:30 p.m.–4:30 p.m. – Kicker

Station Three:
Vehicle: Chevrolet Camaro
11:45 a.m.–12:45 p.m. – Eagle Enterprises
1:15 p.m.–2:15 p.m. – 3M
2:30 p.m.–4:30 p.m. – Roadwire Leather Interiors

Station Four:

Vehicle: Ford Mustang
11:45 a.m.–1:45 p.m. – Classic Design Concepts
1:45 p.m.–4:45 p.m. – Katzkin, Check Corp.

Station Five:
Vehicle: Ford Focus
11:45 a.m.–12:45 p.m. – Cal Trend Automotive Products
1:30 p.m.–4:30 p.m. – Webasto Products North America

Register now! Free with SEMA Show registration. For more details, contact Zane Clark at 909-978-6696

pro
CDC installs a hood system during the 2011 TSTC at Wyotech’s Blairsville, Pennsylvania, campus.

Classic Design Concepts Joins the PRO Garage

Since 1990, Classic Design Concepts (CDC) has been an innovator in the design and manufacturing of quality systematic restyling components. Using OE-certified materials and manufacturing procedures that meet or exceed OE standards, CDC’s classic restyling designs offer factory fit and finish with a one-of-a-kind appeal.

PRO’s Technical Skills & Training Conference (TSTC), free with Show registration, is a roll-up-your-sleeves opportunity to sharpen technical skills, gain product knowledge and interact with key suppliers at five learning centers. Product categories include graphics, window and paint protection film, side steps, sunroofs, mobile electronics, custom interiors, heated seats, vehicle connectivity and more. Among the participating PRO-member manufacturers will be 3M, Brandmotion, CalTrend Automotive Products, Check Corp., Eagle Enterprises, Katzkin Leather, Kicker, Roadwire Leather Interiors, Rosen Entertainment Systems, Webasto Product North America, Go Rhino! and Big Country.

Registration is free with SEMA Show registration.

For event details, contact Zane Clark at 909-978-6696.

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Industry colleagues network during PRO’s 2011 NovemberFest reception.

The SEMA Show PRO Experience

The SEMA Show is just around the corner and the Professional Restylers Organization (PRO) has several exciting events and activities scheduled for your benefit. From hands-on training to education and networking, PRO has something to benefit every individual and business. Take a look at the PRO “At-a-Glance” calendar, register and save the dates:

  • Tuesday, October 30, 2012: NovemberFest—SEMA’s version of the famed Octoberfest. PRO’s premier networking event that honors the industry.
  • Thursday, November 1, 2012: Technical Skills & Training Conference (TSTC) at the PRO Garage. Live, interactive installation demonstrations that promote business efficiency and profitability.
  • Thursday, November 1, 2012: Breakfast Meeting. Membership and interested guests discuss council business and industry opportunities over breakfast.
  • Tuesday, October 30–Friday, November 2, 2012: Visit the PRO booth located in North Hall booth #12661 and learn how PRO can help your business.
Be a part of the experience, and network like a PRO.

To learn more, contact Zane Clark at 909-978-6696.

Are you on Facebook, LinkedIn or Twitter? PRO Is!

Be sure to follow PRO on all of your favorite social networking sites. To find these sites, go to www.sema.org/pro and use the links in the top right-hand corner.

PRO Column in SEMA Member News

Read PRO's column featured in the September/October issue of SEMA Member News.

For information about PRO, contact Zane Clark or call 909/978-6696.

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SBN Logo
Visit SBN's website.

SBN Members Map Updated

Fellow SBNer Susan Carpenter has been working hard in updating the SBN members map, including adding new members and member location changes.

This map serves a great purpose. It allows SBN to find fellow members in our area so we can make connections year round. So check out the SBN members map and get to networking!

Join the discussion on MySEMA!

 

sbn
The SEMA Mustang Build Powered By Women will debut in the Ford Motor Co. booth at the SEMA Show, Tuesday, October 30, at 10:00 a.m.

SEMA Mustang Build Powered by Women to Be Unveiled at SEMA Show Ford Booth

The SEMA Mustang Build Powered By Women, better known as “High Gear,” will debut in the Ford Motor Co. booth, Tuesday, October 30, at 10:00 a.m.—the opening day of the 2012 SEMA Show in Las Vegas. The ’13 Mustang GT made national headlines during the summer when more than 40 women volunteered their time and expertise to customize the vehicle in less than two months. Immediately after the unveiling, the vehicle will be auctioned to raise money for the SEMA Memorial Scholarship Fund. Details about the auction are available at www.sema.org/auctions.

“The SEMA Mustang Build is truly inspiring,” said Marla Moore, SEMA Businesswomen’s Network (SBN) chair. “The SBN is honored to host this historic project. We’re now excited to unveil and share the final creation with the industry at the upcoming SEMA Show.”

The SBN launched the project to showcase the talented women of the automotive industry. With SEMA and Ford Motor Co. teaming up for the build, an additional 40-plus SEMA-member companies donated products and services, which include custom paint, customize wheels, a custom leather interior, high-performance suspension and a new supercharger autographed by industry legend Vic Edelbrock.

“This project could not have happened without the amazing support between SEMA, Ford Motor Co., Source Interlink Media, along with the many manufacturers who provided product for the Mustang and our awesome women build team members,” said Rose Kawasaki, SBN Vehicle Build Task Force chair.

“This project has confirmed the fact that there are a group of passionate female enthusiasts in the automotive industry, and this was an ideal undertaking to showcase the talent of women in our industry,” said Doug Evans, executive vice president for Source Interlink Media (SIM). SIM, which publishes dozens of leading automotive publications, including Hot Rod magazine, was an active partner in the SEMA Mustang Build, which hosted much of the build at its headquarters in El Segundo, California.

More information can be found on the SEMA Mustang Build website, or contact the vehicle build project manager—Senior Manager of Councils Bryan Harrison at BryanH@sema.org or 909-978-6691.

Are you on Facebook, LinkedIn or Twitter? SBN is!

Be sure to follow SBN on all of your favorite social networking sites. To find these sites, go to www.sema.org/sbn and use the links in the top right-hand corner.

SBN Column in SEMA Member News

Read SBN's column featured in the September/October issue of SEMA Member News.

For information about SBN, contact Bryan Harrison.

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SPC Logo
Visit SPC's website.

RSVP Now for SPC Reception at the 2012 SEMA Show

Each year, the Street Performance Council (SPC) recognizes individuals for their contributions to the street performance industry of the special-equipment market. The winners of these awards will be recognized at the 2012 SEMA Show SPC & YEN Awards Reception taking place Wednesday, October 31, 2012, from 5:00 p.m.–7:00 p.m. at the Las Vegas Hotel. RSVP today!

Are you on Facebook, LinkedIn or Twitter? SPC is!

Be sure to follow SPC on all of your favorite social networking sites. To find these sites, go to www.sema.org/spc and use the links in the top right-hand corner.

SPC Column in SEMA Member News

Read SPC's column featured in the September/October issue of SEMA Member News.

For information about SPC, contact Bryan Harrison.

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WTC Logo
Visit WTC's website
wtc
2012 WTC Long-Range Planning Meeting.
wtc
Networking at the 2011 WTC SEMA Show Reception.

Follow the Wheel & Tire Council at the SEMA Show

Every SEMA Show takes on a life of its own and is remembered for the cars, new products, exhibits and, of course, parties. For the Wheel & Tire Council’s (WTC) Show planning committee, the decision was made to focus on what the organization’s membership continually says are the primary benefits of being a part of the group—education and networking.

WTC At a Glance

  • WTC Meeting and Presentation: Monday, October 29, 2012: WTC presents, “Turning ‘Real’ Trends Into ‘Real’ Revenue” and “Finishing the Plus-Sizing Job: Pressure, Labeling and TPMS,” from 2:00 p.m.–4:30 p.m., LVCC Room S227.
  • WTC-powered session, “Selling Like a PRO,” Wednesday, October 31, 2012, from 11:00 a.m.–12:00 p.m., LVCC Room N258.
  • WTC-powered session, “Recruit, Train and Hire Superstars,” Thursday, November 1, 2012, from 3:00 p.m.–4:00 p.m., LVCC Room N258.

For more details, contact Zane Clark at 909-978-6696.

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The Wheel and Tire Council (WTC) will present two SEMA Show sessions, Monday, October 29.

WTC Offers Two SEMA Show Sessions for Wheel and Tire Professionals

On Monday, October 29, the Wheel & Tire Council (WTC) will present two sessions focused on improving your business. According to Kelly Austin, WTC education chair, “WTC’s focus in delivering educational content is to be timely, relevant and meaningful." In response to the membership's desire to address issues, such as marketing, emerging trends, TPMS and tire safety, the WTC will host two sessions Monday, October 29, from 2:00 p.m.–4:30 p.m. at the Las Vegas Convention Center, South Hall room S227.

In “Turning REAL Trends into REAL Revenue,” President and Founder of Exsell Marketing Wayne Williams will share the latest trends in the wheel and tire industry. Williams has more than 30 years’ experience in the automotive aftermarket and is the “counter intelligence” columnist for Modern Tire Dealer. The presentation will incorporate an overview of Google Insights and how this powerful tool can benefit your business by understanding what people search for and how they are searching for your products and your competitors.

The second session, “Finishing the Plus-Sizing Job: Pressure, Labeling and TPMS,” will be presented by Dr. John W. Daws, Daws Engineering. Dr. Daws specializes in the analysis of tire failure and has published papers on the forensic analysis of tire separation and the fitment of plus-size tires to vehicles and its relationship to vehicle handling and stability. Guests will get an understanding of tire-pressure requirements in various plus-sizing alternatives, learn about the vehicle's pressure labeling to conform to DOT safety requirements and good business practices. Dr. Daws will also clarify the impact of tire pressure and labeling requirements with respect to TPMS.

To register, visit WTC Meeting and Presentation.

For more information, contact Zane Clark at 909-978-6696.

Are you on Facebook, LinkedIn or Twitter? WTC is!

Be sure to follow WTC on all of your favorite social networking sites. To find these sites, go to www.sema.org/wtc and use the links in the top right-hand corner.

WTC Column in SEMA Member News

Read WTC's column featured in the September/October issue of SEMA Member News.

For information about WTC and how to join, contact Zane Clark or call or 909/978-6696.

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YEN Logo

Visit YEN's website

Must-Attend YEN Events at the SEMA Show

YEN members are welcome to participate in all the networking opportunities at the 2012 SEMA Show. Below is a list of all the Show's YEN-sponsored functions:

Student Welcome Lunch: Welcome and connect with students for the Student Program Welcome Lunch

Location: Las Vegas Convention Center, N242

Date: Monday, October 29 

Time: 12:30p.m.–2:30 p.m.



Welcome Lunch Agenda:
12:30 p.m. Faculty checks in and picks up Show credentials (students receive goody bags) 

12:30 p.m. Pizza and salad buffet

1:00 p.m. Welcome 

1:10 p.m. Introduce HRIA Panel
2:30 p.m. Program Concludes



YEN Long Range Planning (LRP) Open Meeting: 
All YEN Members are welcome to join us for this open portion of the LRP to share your ideas and opinions on the direction of the committee. 

Location: Las Vegas Convention Center Room N221

Date: Monday, October 29
Time: 5:00 p.m.–6:00 p.m.

YEN Networking Lunch Opportunity: Join YEN members in the SEMA Member Lounge at two reserved tables for networking over lunch. Lunch can be purchased in the lounge.
Location: Las Vegas Convention Center, SEMA Members Lounge (Room N251)
Date: Tuesday, October 30–Friday, November 2 

Time: 11:30 a.m.–1:00 p.m. each day 



Seminar: Are Young Enthusiasts Disappearing? Powered by the Young Executives Network (YEN)

Location: Las Vegas Convention Center, Room N255
Date: Tuesday October 30
Time: 11:00 a.m.–12:00 p.m.

Seminar: REAL CRM: How the Aftermarket's Top Companies Talk to Their Customers, Powered by the Young Executives Network (YEN)
Location: Las Vegas Convention Center, Room N258 

Date: Tuesday 10/30
Time: 1:00 p.m.–2:00 p.m.



YEN Networking & Awards Reception: Join us for the largest young professional automotive networking event and awards presentation.
Location: Las Vegas Hilton, Pavilion 6 & 8 

Date: Tuesday, October 30, 2012 

Time: 5:00 p.m.–7:30 p.m.



Café SEMA: In the Know with a Cup of Joe! 
YEN members are encouraged to attend the event. Chair-elect Dan Kahn from Kahn Media will be one of the experts. 

Event Description: Experts. Networking. Danish and Coffee. In 60 minutes: Get direct access to top industry experts, obtain answers to your questions and learn from those who are “in the know.” You will make new connections that will impact your business and you’ll leave with a wealth of information. Event is limited to the first 100 participants.
 Register today!
Location: Las Vegas Convention Center, SEMA Members Lounge (Room N251) 

Date: November 2, 2011 

Time: 9:00 a.m.–10:00 a.m.

RSVP Now for YEN Reception at the 2012 SEMA Show

Each year, the SEMA Young Executives Network (YEN) recognizes the top individuals for their contributions to the industry. The winners of these awards will be recognized at the 2012 SEMA Show YEN Industry Awards Reception taking place October 30, 2012, from 5:00 p.m.–7:30 p.m. at the Las Vegas Hotel. Check out the previous year's award winners.

RSVP today!

The Young Executive of the Year Award is presented to an individual who has had a positive impact on the industry. The YEN Vanguard Award is presented to the individual, business, organization or sanctioning body that has had a positive effect on a young executive's career within the automotive industry.

YEN Member of the Month Spotlight

Did you know that YEN has a Member of the Month Spotlight on the SEMA website and that anyone can be nominated? To view previous selections or to make a nomination, visit www.sema.org/yen.

Are you on Facebook, LinkedIn or Twitter? YEN is!

Be sure to follow YEN on all of your favorite social networking sites. To find these sites, go to www.sema.org/yen and use the links in the top right-hand corner.

YEN Column in SEMA Member News

Read YEN's column featured in the September/October issue of SEMA Member News.

For information about YEN, contact Bryan Harrison.

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Join the SEMA Council Family

SEMA hosts 10 distinct councils and committees that represent focused niches within the specialty-equipment industry. These groups are comprised of elected volunteers (Select Committee) who guide and direct council activities while representing the membership at large. Although each council acts independently and represents a different segment, they are all focused on the betterment of the industry as a whole.

The value councils provide SEMA and the industry is beyond refute. It is inspiring to witness a diverse collection of company representatives, many of which are direct competitors, come together and develop educational, training, youth awareness and networking events that are, at the core, designed to give back and promote business. An equally important council function is to ensure that SEMA sustains a pulse on the industry and maintains a presence with its members.

The question is often asked, “Why should my company join a council?” The answer is simple. SEMA councils open the doors and provide you exposure to industry leaders, decision makers, trendsetters and a community of like-minded individuals who share your passion and desire to see business succeed and prosper. Once the doors are open, it is your responsibility to take advantage of the benefits by becoming actively involved.

Learn more today
.

Thu, 10/25/2012 - 11:39

Automotive Restoration Market Organization (ARMO)
Hot Rod Industry Alliance (HRIA)
Truck and Off-Road Alliance (TORA)
Manufacturers' Rep Council (MRC)
Motorsports Parts Manufacturers Council (MPMC) Professional Restylers Organization (PRO)
Street Performance Council (SPC)
Wheel & Tire Council (WTC)
SEMA Businesswomen's Network (SBN) Young Executives Network (YEN)

ARMO Logo

Visit ARMO's website.

Open Membership Meeting at SEMA Show

All ARMO members and their guests, and all restoration industry professionals, are invited to attend the ARMO Open Membership meeting at the SEMA Show. The meeting runs from 7:15 a.m.–9:00 a.m. on Thursday, Nov. 1 in meeting room Pavilion 1 at the Las Vegas Hotel (formerly the Las Vegas Hilton).

“It’s early in the morning, I know,” said ARMO Chairman Alex Tainsh of Parts Unlimited Interiors. “But we promise lots of hot coffee, and plenty of Danishes, bagels and the like to get you started on the right foot. The meeting agenda will be a bit less structured than in years past so that we can solicit more feedback and interaction with the members in attendance.”

The open meeting is perhaps the best opportunity for anyone in the restoration industry to interact with the ARMO Select Committee and industry peers and offer input on the direction of future ARMO projects.

Why ARMO?

Is your business involved in the restoration segment and not yet an ARMO member? In addition to direct access with its 275 restoration company members, the Automotive Restoration Market Organization (ARMO) provides a number of other benefits, including education and outreach for small businesses in the restoration market, product exposure through an annual New Products Showcase and collective support of the restoration hobby.

Top Reasons to Join ARMO:

  • Networking Opportunities: The primary strength of ARMO is its member companies. The organization provides multiple venues for ARMO members to interact and share ideas through its long-range planning meetings, new-products mixer at Spring Carlisle and the ARMO awards reception at the 2012 SEMA Show, as well as discussion groups on MySEMA and social media websites.
  • Education: The annual ARMO education seminars at the Hotrod & Restoration Trade Show bring industry leaders and experts together to share their real-world experience with small-business owners, providing tips and insights to help them grow their businesses. The ARMO Restoration Trademark Licensing Guide provides ARMO members with the basic forms needed to begin the process of getting products licensed by an original-equipment manufacturer. The licensing guide is available through the SEMA Education Institute.
  • Supporting Hobby Growth: ARMO recognizes the importance of the individual hobbyist to the industry and supports Collector Car Appreciation Day activities across the country. Every April, the ARMO New Products Showcase puts member company products directly in front of 100,000+ restoration enthusiasts each year at Spring Carlisle. In addition, ARMO’s “Take a Kid to a Car Show” (TKCS) program strives to get children involved in automotive hobbies at an early age. The interactive TKCS website provides information on how to get involved for kids and adults alike.

Contact ARMO’s staff liaison Jim Skelly at jimsk@sema.org for more information.

Are you on Facebook, LinkedIn or Twitter? ARMO Is!

Be sure to follow ARMO on all of your favorite social networking sites. To find these sites, go to www.sema.org/armo and use the links in the top right-hand corner.

ARMO Column in SEMA Member News

Read ARMO's column featured in the September/October issue of SEMA Member News.

For more information about ARMO, contact Jim Skelly.

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HRIA Logo
Visit HRIA's website

 

greening
The build.
greening
Best in Show will be auctioned live during the HRIA Reception.

Pinewood Builder Awarded Best in Show

Jesse Greening of Greening Auto Co. was awarded the coveted “Best in Show” designation from the Hot Rod Industry Alliance (HRIA) for the 2012 HRIA Builder’s Challenge and Pinewood races. Fifteen well-known builders created one-of-a-kind miniature hot rods in the style of pinewood derby cars. The cars were raced at the annual SEMA Pinewood Drag Races in Pomona, California. These cars will be on display at the annual SEMA Show and then 12 will be placed on eBay for auction from October 30–November 8, and three will be auctioned live. All proceeds from the auction will go to support SEMA Cares and its two children’s charities—Childhelp and Victory Junction.

Greening’s custom build will be one of the three auctioned live during the HRIA Industry Reception, Wednesday, October 31, 2012, at the Las Vegas Hotel in Ballrooms A and B. Joining Greening for the live auction will be Mike Cooper of Spanky’s Hot Rod & Customs, who received “Best Engineered” honors, and three-time race winner Derek White of Street Vizions. The live auction will immediately precede the Awards Presentation, emceed by the voice of the NHRA and SEMA, Dave McClelland. The night will honor the Goodguys Rod & Custom Association’s Trendsetter, the National Street Rod Association’s Achievement Award, the International Car Show Association’s Legends of Hot Rod Award, as well as the prestigious Industry Recognition of an Individual, Business of the Year and Hall of Fame honors from SEMA’s hot-rod council—HRIA.

Be sure and join HRIA for this special evening that will honor the hot-rodding industry and help support a great cause by participating in the live auction. RSVP today!

Contact Zane Clark for more details at 909-978-6696.

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TORA Logo
Visit TORA's website.
TORA
Not only do the TORA Fall Nationals Pinewood Drags provide a fun evening of camaraderie and networking, but proceeds from Pinewood racer “rentals” directly benefit SEMA Cares.

TORA Races for Kids at Fall Nationals Reception

TORA will once again host the Fall Nationals Pinewood Drags to benefit SEMA Cares as part of its annual Industry Awards Reception at the 2012 SEMA Show in Las Vegas. Reception attendees “rent” a Pinewood racer in exchange for a $20 donation to SEMA Cares and compete for the title of “Top Eliminator.”

“Last year, the Fall Nationals generated more than $3,500 for SEMA Cares,” said TORA Chairman George Lathouris of Keystone Automotive Operations. “All of which goes directly to the kids at Childhelp facilities and Victory Junction. We’re hoping to top that number again this year. Each Pinewood racer we bring to the event (more than 100) was built and signed by a child at one of the Childhelp facilities in Virginia or California. It brings the charity aspect of the event a little closer.”

Last year’s Top Eliminator champion was Wild Boar Products of Stanton, California. Can they be the first repeat winner in the history of the Fall Nationals? If you want to find out, the TORA Fall Nationals is scheduled for Wednesday evening, October 31, from 5:30 p.m.–7:30 p.m. in the Garden Patio North of the Las Vegas Hotel (formerly the Hilton). Pinewood racers sell out quickly; don’t be late!

Are you on Facebook, LinkedIn or Twitter? TORA Is!

Be sure to follow TORA on all of your favorite social networking sites.

To find these sites, go to www.sema.org/TORA and use the links in the top right-hand corner.

TORA Column in SEMA Member News

Read TORA's column featured in the September/October issue of SEMA Member News.

For more information about TORA, contact Jim Skelly.

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MPMC Logo
Visit MPMC's website.

Media Registration Open for MPMC Media Trade Conference

Attention media: Registration for the 2013 MPMC Media Trade Conference is now open. The event takes place January 22–24, 2013, at the Embassy Suites Orange County Airport North in Santa Ana, California.

The annual Media Trade Conference, which features companies from SEMA's Motorsports Parts Manufacturers Council (MPMC), brings together members of the working press with motorsports parts producers for face-to-face private meetings. Media reps have the opportunity to meet with up to 14 exhibitors each day of the conference—for a total of 42 quality meetings throughout the event's three days.

When registering online, media will select the manufacturers they most want to meet and indicate those they do not want to meet. A personalized schedule will then be created for the registered media and sent out in early January.

Register now! Questions? Media inquiries can be directed to dellad@sema.org. All manufacturer questions or general questions about the event can be directed to jimsk@sema.org.

MPMC Activities at the PRI Show

The Motorsports Parts Manufacturers Council (MPMC) is sponsoring two exciting events at the upcoming 2012 PRI Show in Orlando, Florida. All motorsports industry professionals are invited to attend.

MPMC Engine Builder Seminar

  • Thursday, November 29, 1:00 p.m.–2:30 p.m.
  • “Alternative Fuels and Power Enhancers: New Business Opportunities for Engine Builders”

Are you an engine builder? Do you think about experimenting with one or more alternative fuels but have no idea where to start? Are superchargers and turbochargers full of mystery? In this MPMC-sponsored seminar, a panel of engine builders, accomplished in these very subjects, will share their experiences to help you decide if one or more of these avenues may be right for your business. This promises to be an exciting exchange for engine builders of all experience levels. Seating is limited; RSVP for the MPMC Seminar to reserve your space.

MPMC Hall of Fame Breakfast
Friday, Nov 30, 8:00 a.m.–9:00 a.m.

Join MPMC as it inducts four new members into the MPMC Hall of Fame. Network with fellow motorsports parts manufacturers and enjoy a complimentary continental breakfast. This year’s inductees are Jim Cozzie, Keith Dorton, Ron Funfar and Chris Thomson. RSVP for the MPMC Hall of Fame Breakfast.

MPMC Business Guidelines Manual

MPMC-member companies are reminded that the Business Guidelines Manual is now available online through the SEMA Education Institute (SEI). The pdf document is available for viewing, downloading and printing, and is full of information relevant to start ups and long-standing business alike. It was originally written by MPMC members, and by having it available online, the council hopes to continue that tradition by welcoming suggestions for changes or additional content.

You may access the Business Guidelines Manual through the MPMC link on the eLearning Center of SEI. If you have not done so already, simply enroll as an eLearner and you’ll be on your way. Enrollment takes only a few seconds, and helps SEI track use and engagement. If you have any questions, contact Jim Skelly at jimsk@sema.org.

thomson
Chris Thomson
cozzie
Jim Cozzie
funfar
Ron Funfar
dorton
Keith Dorton

MPMC Hall of Fame 2012

MPMC has announced four inductees to the MPMC Hall of Fame, class of 2012. Congratulations to: Jim Cozzie, Keith Dorton, Run Funfar and Chris Thomson.

The four will be formally recognized at the annual MPMC Hall of Fame breakfast, Friday, November 30, 2012, at 8:00 a.m. at the PRI Show in Orlando. Inductees are selected by a special task force from nominations received from the MPMC membership.

“Once again, the task force has selected four very deserving individuals for induction into the MPMC Hall of Fame,” said MPMC Chairman Vic Wood of Hedman. More information on each of the inductees will appear in future issues of SEMA eNews.

Are you on Facebook, LinkedIn or Twitter? MPMC Is!

Be sure to follow MPMC on all of your favorite social networking sites. To find these sites, go to www.sema.org/mpmc and use the links in the top right-hand corner.

Take a Friend to a Race Fan Page

The MPMC Motorsports Awareness campaign, highlighted by the Take a Friend to a Race program, now has its very own Fanpage on Facebook. If you’re not a fan yet, you should be!

MPMC Column in SEMA Member News

Read MPMC's column featured in the September/October issue of SEMA Member News.

For information about MPMC, contact Jim Skelly.

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MRC Logo
Visit MRC's website.

Rep Center relocated to the SEMA Member’s Lounge

Traditionally located in the Central Hall, the Rep Center, which provides Manufacturers Rep Council (MRC) members with private meeting rooms, business services and a lounge area, has moved and will now be a part of the SEMA Members’ Lounge. For the MRC leadership, the decision to relocate was based on the increased traffic and exposure to all critical segments of the industry afforded by the Members Lounge (North Hall 245-251).

According to MRC Chair Thomas Jourdan of True High Performance Sales, “the new location will provide increased awareness to industry influencers of the value manufacturer representatives bring to the distribution channel.”

Manufacturers are encouraged to visit the Rep Center and learn how using a professional outside sales rep or agent will benefit your business. Manufacturers interested in utilizing a professional rep can also sign up for one-on-one consultations.

If you would like more details on the Rep Center or to book private meetings, contact Zane Clark at 909-978-6696.

A Manufacturer Representatives’ Guide to the SEMA Show

Exclusively for professionals, sales agents and representatives, attendees of the Rep Technology Roundtable will learn how to take advantage of a technological economy and be more profitable. Attendees also will have the opportunity to ask questions and receive practical solutions that address critical areas, such as software applications, business efficiency, eCommerce, web development and product data from such experts as SEMA Data Co-op CEO Jon Wyly; eTool Developers President and Founder Luanne Brown; UPSHIFT Marketing, Principal Bernard Bolisig; and Cie Studios Vice President of Business Development Tyler Tanaka.

Register now! This event will sell out. Contact Zane Clark at 909-978-6696 for more details.

At a Glance

  • Sunday, October 28 – Rep Technology Roundtable: 3:30 p.m. to 6:00 p.m., Las Vegas Hotel (formerly the Hilton) Ballroom D
  • Monday, October 30 – The Truth about Sales & Marketing: Who Works for Whom? 11:00 a.m. to 12:00 p.m., Las Vegas Convention Center, Room N257
  • Wednesday, October 31 – How NOT to be a Showroom for Amazon: 9:30 a.m. to 10:30 a.m., Las Vegas Convention Center, Room N258
  • Tuesday, October 29 – Friday, November 2: The Rep Center, located in the SEMA Members Lounge, Las Vegas Convention Center, Rooms N245 to N251

For more information, contact Zane Clark at 909-978-6696.

What Does it Mean to Be a Sales Professional?

SEMA’s Manufacturers' Rep Council (MRC) hosts a discussion group on Linkedin for professional reps and sales agents. Recently, MRC asked the question, “In one word, what does it mean to be a sales professional?”

The list as submitted by members of the Linkedin group includes:

  • Credibility
  • Relationships
  • Trust
  • Service
  • Commitment
  • Ethics
  • Produce
  • Knowledge
  • Relevance
  • Value

Join the conversation; join MRC at www.sema.org/li-mrc. For more details on how to get involved or to learn how professional reps and agents can help your business, contact Zane Clark at 909-978-6696.

Need Help Getting Your Product to Market?

The SEMA Show offers exhibiting companies an array of tools and resources to ensure that their experience delivers value at and beyond the Show. For manufacturers with an established or new product line, the challenge often becomes how to best take advantage of the notoriety and exposure the Show can bring by getting their products to market effectively and efficiently. Many companies utilize an in-house sales team to accomplish this, while others opt to partner with a professional manufacturers' representative.

For the latter, and for those evaluating their sales strategy, SEMA’s Manufacturers' Rep Council (MRC) supports the Manufacturers' Representative Matching program during the Show. Located in the Exhibitor Services Manual, the Manufacturers' Representatives Matching Form connects manufacturers to MRC reps looking for new product lines. The completed forms are kept secure in the Rep Center, where MRC members can review and contact participating manufacturers to schedule a meeting.

In order to take advantage of this program, forms must be received by October 12, 2012. Enroll now by completing the Manufacturers' Representatives Matching Form.

Download The Top 10 Reasons for Hiring an Independent Sales Rep today. For more information, contact Zane Clark at 909-978-6696.

wyly
Jon Wyly

All-Star Lineup Set for the Rep Technology Roundtable

Exclusively for reps, this year’s SEMA Show will kick-off with a powerhouse session. On Sunday, October 28, 2012, attendees will learn how to take advantage of a technological economy and be more profitable. Technology, data and eCommerce have greatly impacted the way reps do business. Starting with a panel discussion moderated by Bryan Shirley, CPMR, attendees will then take part in intimate roundtable discussions led by such industry experts as:

  • SEMA’s Data Co-op CEO Jon Wyly
  • eTool Developers President and Founder Luanne Brown
  • UPSHIFT Marketing Principal Bernard Bolisig, (formerly of Amazon.com's Performance Parts Category)
  • Cie Studios Vice President of Business Development Tyler Tanaka

Attendees will have the opportunity ask questions and receive practical solutions that address critical areas, such as software applications, business efficiency, eCommerce, web development and product data.

Date: Sunday, October 28, 2012
Time: 3:30 p.m.–6:00 p.m.
Location: Las Vegas Hotel, Ballroom D
Price: MRC member: Free; SEMA member: $15; Non-member: $25

Space is limited, so register now! Contact Zane Clark at 909-978-6696 for more details.

Are you on Facebook, LinkedIn or Twitter? MRC is!

Be sure to follow MRC on all of your favorite social networking sites. To find these sites, go to www.sema.org/mrc and use the links in the top right-hand corner.

MRC Column in SEMA Member News

Read MRC's column featured in the September/October issue of SEMA Member News.

For information about MRC, contact Zane Clark.


PRO Logo
Visit PRO's website.
tstc

PRO Garage Releases TSTC Schedule

The 2012 SEMA Show will feature a must-attend, interactive hands-on demonstration and installation conference, Thursday, November 1, from 11:30 a.m.–5:00 p.m. Previously held at such notable technical schools as the University of Northwestern Ohio and Wyotech, the Technical Skills & Training Conference (TSTC) is a one-day event geared at sharpening installation skills and providing shops with ideas for new business opportunities. Hosted by the Professional Restylers Organization (PRO), TSTC will feature five work stations covering critical growth markets from industry-leading manufacturers.

Station One:

Vehicle: RAM 1500 Crew Cab
11:45 a.m.–12:45 p.m. – Go Rhino!/Big Country
1:15 p.m.–2:15 p.m. – Cal Trend Automotive Products
2:30 p.m.–4:30 p.m. – Rosen Entertainment

Station Two:
Vehicle: Chevrolet Cruze
11:45 a.m.–12:45 p.m. – 3M
1:15 p.m.–2:15 p.m. – Brandmotion
2:30 p.m.–4:30 p.m. – Kicker

Station Three:
Vehicle: Chevrolet Camaro
11:45 a.m.–12:45 p.m. – Eagle Enterprises
1:15 p.m.–2:15 p.m. – 3M
2:30 p.m.–4:30 p.m. – Roadwire Leather Interiors

Station Four:

Vehicle: Ford Mustang
11:45 a.m.–1:45 p.m. – Classic Design Concepts
1:45 p.m.–4:45 p.m. – Katzkin, Check Corp.

Station Five:
Vehicle: Ford Focus
11:45 a.m.–12:45 p.m. – Cal Trend Automotive Products
1:30 p.m.–4:30 p.m. – Webasto Products North America

Register now! Free with SEMA Show registration. For more details, contact Zane Clark at 909-978-6696

pro
CDC installs a hood system during the 2011 TSTC at Wyotech’s Blairsville, Pennsylvania, campus.

Classic Design Concepts Joins the PRO Garage

Since 1990, Classic Design Concepts (CDC) has been an innovator in the design and manufacturing of quality systematic restyling components. Using OE-certified materials and manufacturing procedures that meet or exceed OE standards, CDC’s classic restyling designs offer factory fit and finish with a one-of-a-kind appeal.

PRO’s Technical Skills & Training Conference (TSTC), free with Show registration, is a roll-up-your-sleeves opportunity to sharpen technical skills, gain product knowledge and interact with key suppliers at five learning centers. Product categories include graphics, window and paint protection film, side steps, sunroofs, mobile electronics, custom interiors, heated seats, vehicle connectivity and more. Among the participating PRO-member manufacturers will be 3M, Brandmotion, CalTrend Automotive Products, Check Corp., Eagle Enterprises, Katzkin Leather, Kicker, Roadwire Leather Interiors, Rosen Entertainment Systems, Webasto Product North America, Go Rhino! and Big Country.

Registration is free with SEMA Show registration.

For event details, contact Zane Clark at 909-978-6696.

pro
Industry colleagues network during PRO’s 2011 NovemberFest reception.

The SEMA Show PRO Experience

The SEMA Show is just around the corner and the Professional Restylers Organization (PRO) has several exciting events and activities scheduled for your benefit. From hands-on training to education and networking, PRO has something to benefit every individual and business. Take a look at the PRO “At-a-Glance” calendar, register and save the dates:

  • Tuesday, October 30, 2012: NovemberFest—SEMA’s version of the famed Octoberfest. PRO’s premier networking event that honors the industry.
  • Thursday, November 1, 2012: Technical Skills & Training Conference (TSTC) at the PRO Garage. Live, interactive installation demonstrations that promote business efficiency and profitability.
  • Thursday, November 1, 2012: Breakfast Meeting. Membership and interested guests discuss council business and industry opportunities over breakfast.
  • Tuesday, October 30–Friday, November 2, 2012: Visit the PRO booth located in North Hall booth #12661 and learn how PRO can help your business.
Be a part of the experience, and network like a PRO.

To learn more, contact Zane Clark at 909-978-6696.

Are you on Facebook, LinkedIn or Twitter? PRO Is!

Be sure to follow PRO on all of your favorite social networking sites. To find these sites, go to www.sema.org/pro and use the links in the top right-hand corner.

PRO Column in SEMA Member News

Read PRO's column featured in the September/October issue of SEMA Member News.

For information about PRO, contact Zane Clark or call 909/978-6696.

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SBN Logo
Visit SBN's website.

SBN Members Map Updated

Fellow SBNer Susan Carpenter has been working hard in updating the SBN members map, including adding new members and member location changes.

This map serves a great purpose. It allows SBN to find fellow members in our area so we can make connections year round. So check out the SBN members map and get to networking!

Join the discussion on MySEMA!

 

sbn
The SEMA Mustang Build Powered By Women will debut in the Ford Motor Co. booth at the SEMA Show, Tuesday, October 30, at 10:00 a.m.

SEMA Mustang Build Powered by Women to Be Unveiled at SEMA Show Ford Booth

The SEMA Mustang Build Powered By Women, better known as “High Gear,” will debut in the Ford Motor Co. booth, Tuesday, October 30, at 10:00 a.m.—the opening day of the 2012 SEMA Show in Las Vegas. The ’13 Mustang GT made national headlines during the summer when more than 40 women volunteered their time and expertise to customize the vehicle in less than two months. Immediately after the unveiling, the vehicle will be auctioned to raise money for the SEMA Memorial Scholarship Fund. Details about the auction are available at www.sema.org/auctions.

“The SEMA Mustang Build is truly inspiring,” said Marla Moore, SEMA Businesswomen’s Network (SBN) chair. “The SBN is honored to host this historic project. We’re now excited to unveil and share the final creation with the industry at the upcoming SEMA Show.”

The SBN launched the project to showcase the talented women of the automotive industry. With SEMA and Ford Motor Co. teaming up for the build, an additional 40-plus SEMA-member companies donated products and services, which include custom paint, customize wheels, a custom leather interior, high-performance suspension and a new supercharger autographed by industry legend Vic Edelbrock.

“This project could not have happened without the amazing support between SEMA, Ford Motor Co., Source Interlink Media, along with the many manufacturers who provided product for the Mustang and our awesome women build team members,” said Rose Kawasaki, SBN Vehicle Build Task Force chair.

“This project has confirmed the fact that there are a group of passionate female enthusiasts in the automotive industry, and this was an ideal undertaking to showcase the talent of women in our industry,” said Doug Evans, executive vice president for Source Interlink Media (SIM). SIM, which publishes dozens of leading automotive publications, including Hot Rod magazine, was an active partner in the SEMA Mustang Build, which hosted much of the build at its headquarters in El Segundo, California.

More information can be found on the SEMA Mustang Build website, or contact the vehicle build project manager—Senior Manager of Councils Bryan Harrison at BryanH@sema.org or 909-978-6691.

Are you on Facebook, LinkedIn or Twitter? SBN is!

Be sure to follow SBN on all of your favorite social networking sites. To find these sites, go to www.sema.org/sbn and use the links in the top right-hand corner.

SBN Column in SEMA Member News

Read SBN's column featured in the September/October issue of SEMA Member News.

For information about SBN, contact Bryan Harrison.

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SPC Logo
Visit SPC's website.

RSVP Now for SPC Reception at the 2012 SEMA Show

Each year, the Street Performance Council (SPC) recognizes individuals for their contributions to the street performance industry of the special-equipment market. The winners of these awards will be recognized at the 2012 SEMA Show SPC & YEN Awards Reception taking place Wednesday, October 31, 2012, from 5:00 p.m.–7:00 p.m. at the Las Vegas Hotel. RSVP today!

Are you on Facebook, LinkedIn or Twitter? SPC is!

Be sure to follow SPC on all of your favorite social networking sites. To find these sites, go to www.sema.org/spc and use the links in the top right-hand corner.

SPC Column in SEMA Member News

Read SPC's column featured in the September/October issue of SEMA Member News.

For information about SPC, contact Bryan Harrison.

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WTC Logo
Visit WTC's website
wtc
2012 WTC Long-Range Planning Meeting.
wtc
Networking at the 2011 WTC SEMA Show Reception.

Follow the Wheel & Tire Council at the SEMA Show

Every SEMA Show takes on a life of its own and is remembered for the cars, new products, exhibits and, of course, parties. For the Wheel & Tire Council’s (WTC) Show planning committee, the decision was made to focus on what the organization’s membership continually says are the primary benefits of being a part of the group—education and networking.

WTC At a Glance

  • WTC Meeting and Presentation: Monday, October 29, 2012: WTC presents, “Turning ‘Real’ Trends Into ‘Real’ Revenue” and “Finishing the Plus-Sizing Job: Pressure, Labeling and TPMS,” from 2:00 p.m.–4:30 p.m., LVCC Room S227.
  • WTC-powered session, “Selling Like a PRO,” Wednesday, October 31, 2012, from 11:00 a.m.–12:00 p.m., LVCC Room N258.
  • WTC-powered session, “Recruit, Train and Hire Superstars,” Thursday, November 1, 2012, from 3:00 p.m.–4:00 p.m., LVCC Room N258.

For more details, contact Zane Clark at 909-978-6696.

wtc
The Wheel and Tire Council (WTC) will present two SEMA Show sessions, Monday, October 29.

WTC Offers Two SEMA Show Sessions for Wheel and Tire Professionals

On Monday, October 29, the Wheel & Tire Council (WTC) will present two sessions focused on improving your business. According to Kelly Austin, WTC education chair, “WTC’s focus in delivering educational content is to be timely, relevant and meaningful." In response to the membership's desire to address issues, such as marketing, emerging trends, TPMS and tire safety, the WTC will host two sessions Monday, October 29, from 2:00 p.m.–4:30 p.m. at the Las Vegas Convention Center, South Hall room S227.

In “Turning REAL Trends into REAL Revenue,” President and Founder of Exsell Marketing Wayne Williams will share the latest trends in the wheel and tire industry. Williams has more than 30 years’ experience in the automotive aftermarket and is the “counter intelligence” columnist for Modern Tire Dealer. The presentation will incorporate an overview of Google Insights and how this powerful tool can benefit your business by understanding what people search for and how they are searching for your products and your competitors.

The second session, “Finishing the Plus-Sizing Job: Pressure, Labeling and TPMS,” will be presented by Dr. John W. Daws, Daws Engineering. Dr. Daws specializes in the analysis of tire failure and has published papers on the forensic analysis of tire separation and the fitment of plus-size tires to vehicles and its relationship to vehicle handling and stability. Guests will get an understanding of tire-pressure requirements in various plus-sizing alternatives, learn about the vehicle's pressure labeling to conform to DOT safety requirements and good business practices. Dr. Daws will also clarify the impact of tire pressure and labeling requirements with respect to TPMS.

To register, visit WTC Meeting and Presentation.

For more information, contact Zane Clark at 909-978-6696.

Are you on Facebook, LinkedIn or Twitter? WTC is!

Be sure to follow WTC on all of your favorite social networking sites. To find these sites, go to www.sema.org/wtc and use the links in the top right-hand corner.

WTC Column in SEMA Member News

Read WTC's column featured in the September/October issue of SEMA Member News.

For information about WTC and how to join, contact Zane Clark or call or 909/978-6696.

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YEN Logo

Visit YEN's website

Must-Attend YEN Events at the SEMA Show

YEN members are welcome to participate in all the networking opportunities at the 2012 SEMA Show. Below is a list of all the Show's YEN-sponsored functions:

Student Welcome Lunch: Welcome and connect with students for the Student Program Welcome Lunch

Location: Las Vegas Convention Center, N242

Date: Monday, October 29 

Time: 12:30p.m.–2:30 p.m.



Welcome Lunch Agenda:
12:30 p.m. Faculty checks in and picks up Show credentials (students receive goody bags) 

12:30 p.m. Pizza and salad buffet

1:00 p.m. Welcome 

1:10 p.m. Introduce HRIA Panel
2:30 p.m. Program Concludes



YEN Long Range Planning (LRP) Open Meeting: 
All YEN Members are welcome to join us for this open portion of the LRP to share your ideas and opinions on the direction of the committee. 

Location: Las Vegas Convention Center Room N221

Date: Monday, October 29
Time: 5:00 p.m.–6:00 p.m.

YEN Networking Lunch Opportunity: Join YEN members in the SEMA Member Lounge at two reserved tables for networking over lunch. Lunch can be purchased in the lounge.
Location: Las Vegas Convention Center, SEMA Members Lounge (Room N251)
Date: Tuesday, October 30–Friday, November 2 

Time: 11:30 a.m.–1:00 p.m. each day 



Seminar: Are Young Enthusiasts Disappearing? Powered by the Young Executives Network (YEN)

Location: Las Vegas Convention Center, Room N255
Date: Tuesday October 30
Time: 11:00 a.m.–12:00 p.m.

Seminar: REAL CRM: How the Aftermarket's Top Companies Talk to Their Customers, Powered by the Young Executives Network (YEN)
Location: Las Vegas Convention Center, Room N258 

Date: Tuesday 10/30
Time: 1:00 p.m.–2:00 p.m.



YEN Networking & Awards Reception: Join us for the largest young professional automotive networking event and awards presentation.
Location: Las Vegas Hilton, Pavilion 6 & 8 

Date: Tuesday, October 30, 2012 

Time: 5:00 p.m.–7:30 p.m.



Café SEMA: In the Know with a Cup of Joe! 
YEN members are encouraged to attend the event. Chair-elect Dan Kahn from Kahn Media will be one of the experts. 

Event Description: Experts. Networking. Danish and Coffee. In 60 minutes: Get direct access to top industry experts, obtain answers to your questions and learn from those who are “in the know.” You will make new connections that will impact your business and you’ll leave with a wealth of information. Event is limited to the first 100 participants.
 Register today!
Location: Las Vegas Convention Center, SEMA Members Lounge (Room N251) 

Date: November 2, 2011 

Time: 9:00 a.m.–10:00 a.m.

RSVP Now for YEN Reception at the 2012 SEMA Show

Each year, the SEMA Young Executives Network (YEN) recognizes the top individuals for their contributions to the industry. The winners of these awards will be recognized at the 2012 SEMA Show YEN Industry Awards Reception taking place October 30, 2012, from 5:00 p.m.–7:30 p.m. at the Las Vegas Hotel. Check out the previous year's award winners.

RSVP today!

The Young Executive of the Year Award is presented to an individual who has had a positive impact on the industry. The YEN Vanguard Award is presented to the individual, business, organization or sanctioning body that has had a positive effect on a young executive's career within the automotive industry.

YEN Member of the Month Spotlight

Did you know that YEN has a Member of the Month Spotlight on the SEMA website and that anyone can be nominated? To view previous selections or to make a nomination, visit www.sema.org/yen.

Are you on Facebook, LinkedIn or Twitter? YEN is!

Be sure to follow YEN on all of your favorite social networking sites. To find these sites, go to www.sema.org/yen and use the links in the top right-hand corner.

YEN Column in SEMA Member News

Read YEN's column featured in the September/October issue of SEMA Member News.

For information about YEN, contact Bryan Harrison.

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Join the SEMA Council Family

SEMA hosts 10 distinct councils and committees that represent focused niches within the specialty-equipment industry. These groups are comprised of elected volunteers (Select Committee) who guide and direct council activities while representing the membership at large. Although each council acts independently and represents a different segment, they are all focused on the betterment of the industry as a whole.

The value councils provide SEMA and the industry is beyond refute. It is inspiring to witness a diverse collection of company representatives, many of which are direct competitors, come together and develop educational, training, youth awareness and networking events that are, at the core, designed to give back and promote business. An equally important council function is to ensure that SEMA sustains a pulse on the industry and maintains a presence with its members.

The question is often asked, “Why should my company join a council?” The answer is simple. SEMA councils open the doors and provide you exposure to industry leaders, decision makers, trendsetters and a community of like-minded individuals who share your passion and desire to see business succeed and prosper. Once the doors are open, it is your responsibility to take advantage of the benefits by becoming actively involved.

Learn more today
.

Thu, 10/25/2012 - 11:39

Automotive Restoration Market Organization (ARMO)
Hot Rod Industry Alliance (HRIA)
Truck and Off-Road Alliance (TORA)
Manufacturers' Rep Council (MRC)
Motorsports Parts Manufacturers Council (MPMC) Professional Restylers Organization (PRO)
Street Performance Council (SPC)
Wheel & Tire Council (WTC)
SEMA Businesswomen's Network (SBN) Young Executives Network (YEN)

ARMO Logo

Visit ARMO's website.

Open Membership Meeting at SEMA Show

All ARMO members and their guests, and all restoration industry professionals, are invited to attend the ARMO Open Membership meeting at the SEMA Show. The meeting runs from 7:15 a.m.–9:00 a.m. on Thursday, Nov. 1 in meeting room Pavilion 1 at the Las Vegas Hotel (formerly the Las Vegas Hilton).

“It’s early in the morning, I know,” said ARMO Chairman Alex Tainsh of Parts Unlimited Interiors. “But we promise lots of hot coffee, and plenty of Danishes, bagels and the like to get you started on the right foot. The meeting agenda will be a bit less structured than in years past so that we can solicit more feedback and interaction with the members in attendance.”

The open meeting is perhaps the best opportunity for anyone in the restoration industry to interact with the ARMO Select Committee and industry peers and offer input on the direction of future ARMO projects.

Why ARMO?

Is your business involved in the restoration segment and not yet an ARMO member? In addition to direct access with its 275 restoration company members, the Automotive Restoration Market Organization (ARMO) provides a number of other benefits, including education and outreach for small businesses in the restoration market, product exposure through an annual New Products Showcase and collective support of the restoration hobby.

Top Reasons to Join ARMO:

  • Networking Opportunities: The primary strength of ARMO is its member companies. The organization provides multiple venues for ARMO members to interact and share ideas through its long-range planning meetings, new-products mixer at Spring Carlisle and the ARMO awards reception at the 2012 SEMA Show, as well as discussion groups on MySEMA and social media websites.
  • Education: The annual ARMO education seminars at the Hotrod & Restoration Trade Show bring industry leaders and experts together to share their real-world experience with small-business owners, providing tips and insights to help them grow their businesses. The ARMO Restoration Trademark Licensing Guide provides ARMO members with the basic forms needed to begin the process of getting products licensed by an original-equipment manufacturer. The licensing guide is available through the SEMA Education Institute.
  • Supporting Hobby Growth: ARMO recognizes the importance of the individual hobbyist to the industry and supports Collector Car Appreciation Day activities across the country. Every April, the ARMO New Products Showcase puts member company products directly in front of 100,000+ restoration enthusiasts each year at Spring Carlisle. In addition, ARMO’s “Take a Kid to a Car Show” (TKCS) program strives to get children involved in automotive hobbies at an early age. The interactive TKCS website provides information on how to get involved for kids and adults alike.

Contact ARMO’s staff liaison Jim Skelly at jimsk@sema.org for more information.

Are you on Facebook, LinkedIn or Twitter? ARMO Is!

Be sure to follow ARMO on all of your favorite social networking sites. To find these sites, go to www.sema.org/armo and use the links in the top right-hand corner.

ARMO Column in SEMA Member News

Read ARMO's column featured in the September/October issue of SEMA Member News.

For more information about ARMO, contact Jim Skelly.

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HRIA Logo
Visit HRIA's website

 

greening
The build.
greening
Best in Show will be auctioned live during the HRIA Reception.

Pinewood Builder Awarded Best in Show

Jesse Greening of Greening Auto Co. was awarded the coveted “Best in Show” designation from the Hot Rod Industry Alliance (HRIA) for the 2012 HRIA Builder’s Challenge and Pinewood races. Fifteen well-known builders created one-of-a-kind miniature hot rods in the style of pinewood derby cars. The cars were raced at the annual SEMA Pinewood Drag Races in Pomona, California. These cars will be on display at the annual SEMA Show and then 12 will be placed on eBay for auction from October 30–November 8, and three will be auctioned live. All proceeds from the auction will go to support SEMA Cares and its two children’s charities—Childhelp and Victory Junction.

Greening’s custom build will be one of the three auctioned live during the HRIA Industry Reception, Wednesday, October 31, 2012, at the Las Vegas Hotel in Ballrooms A and B. Joining Greening for the live auction will be Mike Cooper of Spanky’s Hot Rod & Customs, who received “Best Engineered” honors, and three-time race winner Derek White of Street Vizions. The live auction will immediately precede the Awards Presentation, emceed by the voice of the NHRA and SEMA, Dave McClelland. The night will honor the Goodguys Rod & Custom Association’s Trendsetter, the National Street Rod Association’s Achievement Award, the International Car Show Association’s Legends of Hot Rod Award, as well as the prestigious Industry Recognition of an Individual, Business of the Year and Hall of Fame honors from SEMA’s hot-rod council—HRIA.

Be sure and join HRIA for this special evening that will honor the hot-rodding industry and help support a great cause by participating in the live auction. RSVP today!

Contact Zane Clark for more details at 909-978-6696.

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TORA Logo
Visit TORA's website.
TORA
Not only do the TORA Fall Nationals Pinewood Drags provide a fun evening of camaraderie and networking, but proceeds from Pinewood racer “rentals” directly benefit SEMA Cares.

TORA Races for Kids at Fall Nationals Reception

TORA will once again host the Fall Nationals Pinewood Drags to benefit SEMA Cares as part of its annual Industry Awards Reception at the 2012 SEMA Show in Las Vegas. Reception attendees “rent” a Pinewood racer in exchange for a $20 donation to SEMA Cares and compete for the title of “Top Eliminator.”

“Last year, the Fall Nationals generated more than $3,500 for SEMA Cares,” said TORA Chairman George Lathouris of Keystone Automotive Operations. “All of which goes directly to the kids at Childhelp facilities and Victory Junction. We’re hoping to top that number again this year. Each Pinewood racer we bring to the event (more than 100) was built and signed by a child at one of the Childhelp facilities in Virginia or California. It brings the charity aspect of the event a little closer.”

Last year’s Top Eliminator champion was Wild Boar Products of Stanton, California. Can they be the first repeat winner in the history of the Fall Nationals? If you want to find out, the TORA Fall Nationals is scheduled for Wednesday evening, October 31, from 5:30 p.m.–7:30 p.m. in the Garden Patio North of the Las Vegas Hotel (formerly the Hilton). Pinewood racers sell out quickly; don’t be late!

Are you on Facebook, LinkedIn or Twitter? TORA Is!

Be sure to follow TORA on all of your favorite social networking sites.

To find these sites, go to www.sema.org/TORA and use the links in the top right-hand corner.

TORA Column in SEMA Member News

Read TORA's column featured in the September/October issue of SEMA Member News.

For more information about TORA, contact Jim Skelly.

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MPMC Logo
Visit MPMC's website.

Media Registration Open for MPMC Media Trade Conference

Attention media: Registration for the 2013 MPMC Media Trade Conference is now open. The event takes place January 22–24, 2013, at the Embassy Suites Orange County Airport North in Santa Ana, California.

The annual Media Trade Conference, which features companies from SEMA's Motorsports Parts Manufacturers Council (MPMC), brings together members of the working press with motorsports parts producers for face-to-face private meetings. Media reps have the opportunity to meet with up to 14 exhibitors each day of the conference—for a total of 42 quality meetings throughout the event's three days.

When registering online, media will select the manufacturers they most want to meet and indicate those they do not want to meet. A personalized schedule will then be created for the registered media and sent out in early January.

Register now! Questions? Media inquiries can be directed to dellad@sema.org. All manufacturer questions or general questions about the event can be directed to jimsk@sema.org.

MPMC Activities at the PRI Show

The Motorsports Parts Manufacturers Council (MPMC) is sponsoring two exciting events at the upcoming 2012 PRI Show in Orlando, Florida. All motorsports industry professionals are invited to attend.

MPMC Engine Builder Seminar

  • Thursday, November 29, 1:00 p.m.–2:30 p.m.
  • “Alternative Fuels and Power Enhancers: New Business Opportunities for Engine Builders”

Are you an engine builder? Do you think about experimenting with one or more alternative fuels but have no idea where to start? Are superchargers and turbochargers full of mystery? In this MPMC-sponsored seminar, a panel of engine builders, accomplished in these very subjects, will share their experiences to help you decide if one or more of these avenues may be right for your business. This promises to be an exciting exchange for engine builders of all experience levels. Seating is limited; RSVP for the MPMC Seminar to reserve your space.

MPMC Hall of Fame Breakfast
Friday, Nov 30, 8:00 a.m.–9:00 a.m.

Join MPMC as it inducts four new members into the MPMC Hall of Fame. Network with fellow motorsports parts manufacturers and enjoy a complimentary continental breakfast. This year’s inductees are Jim Cozzie, Keith Dorton, Ron Funfar and Chris Thomson. RSVP for the MPMC Hall of Fame Breakfast.

MPMC Business Guidelines Manual

MPMC-member companies are reminded that the Business Guidelines Manual is now available online through the SEMA Education Institute (SEI). The pdf document is available for viewing, downloading and printing, and is full of information relevant to start ups and long-standing business alike. It was originally written by MPMC members, and by having it available online, the council hopes to continue that tradition by welcoming suggestions for changes or additional content.

You may access the Business Guidelines Manual through the MPMC link on the eLearning Center of SEI. If you have not done so already, simply enroll as an eLearner and you’ll be on your way. Enrollment takes only a few seconds, and helps SEI track use and engagement. If you have any questions, contact Jim Skelly at jimsk@sema.org.

thomson
Chris Thomson
cozzie
Jim Cozzie
funfar
Ron Funfar
dorton
Keith Dorton

MPMC Hall of Fame 2012

MPMC has announced four inductees to the MPMC Hall of Fame, class of 2012. Congratulations to: Jim Cozzie, Keith Dorton, Run Funfar and Chris Thomson.

The four will be formally recognized at the annual MPMC Hall of Fame breakfast, Friday, November 30, 2012, at 8:00 a.m. at the PRI Show in Orlando. Inductees are selected by a special task force from nominations received from the MPMC membership.

“Once again, the task force has selected four very deserving individuals for induction into the MPMC Hall of Fame,” said MPMC Chairman Vic Wood of Hedman. More information on each of the inductees will appear in future issues of SEMA eNews.

Are you on Facebook, LinkedIn or Twitter? MPMC Is!

Be sure to follow MPMC on all of your favorite social networking sites. To find these sites, go to www.sema.org/mpmc and use the links in the top right-hand corner.

Take a Friend to a Race Fan Page

The MPMC Motorsports Awareness campaign, highlighted by the Take a Friend to a Race program, now has its very own Fanpage on Facebook. If you’re not a fan yet, you should be!

MPMC Column in SEMA Member News

Read MPMC's column featured in the September/October issue of SEMA Member News.

For information about MPMC, contact Jim Skelly.

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MRC Logo
Visit MRC's website.

Rep Center relocated to the SEMA Member’s Lounge

Traditionally located in the Central Hall, the Rep Center, which provides Manufacturers Rep Council (MRC) members with private meeting rooms, business services and a lounge area, has moved and will now be a part of the SEMA Members’ Lounge. For the MRC leadership, the decision to relocate was based on the increased traffic and exposure to all critical segments of the industry afforded by the Members Lounge (North Hall 245-251).

According to MRC Chair Thomas Jourdan of True High Performance Sales, “the new location will provide increased awareness to industry influencers of the value manufacturer representatives bring to the distribution channel.”

Manufacturers are encouraged to visit the Rep Center and learn how using a professional outside sales rep or agent will benefit your business. Manufacturers interested in utilizing a professional rep can also sign up for one-on-one consultations.

If you would like more details on the Rep Center or to book private meetings, contact Zane Clark at 909-978-6696.

A Manufacturer Representatives’ Guide to the SEMA Show

Exclusively for professionals, sales agents and representatives, attendees of the Rep Technology Roundtable will learn how to take advantage of a technological economy and be more profitable. Attendees also will have the opportunity to ask questions and receive practical solutions that address critical areas, such as software applications, business efficiency, eCommerce, web development and product data from such experts as SEMA Data Co-op CEO Jon Wyly; eTool Developers President and Founder Luanne Brown; UPSHIFT Marketing, Principal Bernard Bolisig; and Cie Studios Vice President of Business Development Tyler Tanaka.

Register now! This event will sell out. Contact Zane Clark at 909-978-6696 for more details.

At a Glance

  • Sunday, October 28 – Rep Technology Roundtable: 3:30 p.m. to 6:00 p.m., Las Vegas Hotel (formerly the Hilton) Ballroom D
  • Monday, October 30 – The Truth about Sales & Marketing: Who Works for Whom? 11:00 a.m. to 12:00 p.m., Las Vegas Convention Center, Room N257
  • Wednesday, October 31 – How NOT to be a Showroom for Amazon: 9:30 a.m. to 10:30 a.m., Las Vegas Convention Center, Room N258
  • Tuesday, October 29 – Friday, November 2: The Rep Center, located in the SEMA Members Lounge, Las Vegas Convention Center, Rooms N245 to N251

For more information, contact Zane Clark at 909-978-6696.

What Does it Mean to Be a Sales Professional?

SEMA’s Manufacturers' Rep Council (MRC) hosts a discussion group on Linkedin for professional reps and sales agents. Recently, MRC asked the question, “In one word, what does it mean to be a sales professional?”

The list as submitted by members of the Linkedin group includes:

  • Credibility
  • Relationships
  • Trust
  • Service
  • Commitment
  • Ethics
  • Produce
  • Knowledge
  • Relevance
  • Value

Join the conversation; join MRC at www.sema.org/li-mrc. For more details on how to get involved or to learn how professional reps and agents can help your business, contact Zane Clark at 909-978-6696.

Need Help Getting Your Product to Market?

The SEMA Show offers exhibiting companies an array of tools and resources to ensure that their experience delivers value at and beyond the Show. For manufacturers with an established or new product line, the challenge often becomes how to best take advantage of the notoriety and exposure the Show can bring by getting their products to market effectively and efficiently. Many companies utilize an in-house sales team to accomplish this, while others opt to partner with a professional manufacturers' representative.

For the latter, and for those evaluating their sales strategy, SEMA’s Manufacturers' Rep Council (MRC) supports the Manufacturers' Representative Matching program during the Show. Located in the Exhibitor Services Manual, the Manufacturers' Representatives Matching Form connects manufacturers to MRC reps looking for new product lines. The completed forms are kept secure in the Rep Center, where MRC members can review and contact participating manufacturers to schedule a meeting.

In order to take advantage of this program, forms must be received by October 12, 2012. Enroll now by completing the Manufacturers' Representatives Matching Form.

Download The Top 10 Reasons for Hiring an Independent Sales Rep today. For more information, contact Zane Clark at 909-978-6696.

wyly
Jon Wyly

All-Star Lineup Set for the Rep Technology Roundtable

Exclusively for reps, this year’s SEMA Show will kick-off with a powerhouse session. On Sunday, October 28, 2012, attendees will learn how to take advantage of a technological economy and be more profitable. Technology, data and eCommerce have greatly impacted the way reps do business. Starting with a panel discussion moderated by Bryan Shirley, CPMR, attendees will then take part in intimate roundtable discussions led by such industry experts as:

  • SEMA’s Data Co-op CEO Jon Wyly
  • eTool Developers President and Founder Luanne Brown
  • UPSHIFT Marketing Principal Bernard Bolisig, (formerly of Amazon.com's Performance Parts Category)
  • Cie Studios Vice President of Business Development Tyler Tanaka

Attendees will have the opportunity ask questions and receive practical solutions that address critical areas, such as software applications, business efficiency, eCommerce, web development and product data.

Date: Sunday, October 28, 2012
Time: 3:30 p.m.–6:00 p.m.
Location: Las Vegas Hotel, Ballroom D
Price: MRC member: Free; SEMA member: $15; Non-member: $25

Space is limited, so register now! Contact Zane Clark at 909-978-6696 for more details.

Are you on Facebook, LinkedIn or Twitter? MRC is!

Be sure to follow MRC on all of your favorite social networking sites. To find these sites, go to www.sema.org/mrc and use the links in the top right-hand corner.

MRC Column in SEMA Member News

Read MRC's column featured in the September/October issue of SEMA Member News.

For information about MRC, contact Zane Clark.


PRO Logo
Visit PRO's website.
tstc

PRO Garage Releases TSTC Schedule

The 2012 SEMA Show will feature a must-attend, interactive hands-on demonstration and installation conference, Thursday, November 1, from 11:30 a.m.–5:00 p.m. Previously held at such notable technical schools as the University of Northwestern Ohio and Wyotech, the Technical Skills & Training Conference (TSTC) is a one-day event geared at sharpening installation skills and providing shops with ideas for new business opportunities. Hosted by the Professional Restylers Organization (PRO), TSTC will feature five work stations covering critical growth markets from industry-leading manufacturers.

Station One:

Vehicle: RAM 1500 Crew Cab
11:45 a.m.–12:45 p.m. – Go Rhino!/Big Country
1:15 p.m.–2:15 p.m. – Cal Trend Automotive Products
2:30 p.m.–4:30 p.m. – Rosen Entertainment

Station Two:
Vehicle: Chevrolet Cruze
11:45 a.m.–12:45 p.m. – 3M
1:15 p.m.–2:15 p.m. – Brandmotion
2:30 p.m.–4:30 p.m. – Kicker

Station Three:
Vehicle: Chevrolet Camaro
11:45 a.m.–12:45 p.m. – Eagle Enterprises
1:15 p.m.–2:15 p.m. – 3M
2:30 p.m.–4:30 p.m. – Roadwire Leather Interiors

Station Four:

Vehicle: Ford Mustang
11:45 a.m.–1:45 p.m. – Classic Design Concepts
1:45 p.m.–4:45 p.m. – Katzkin, Check Corp.

Station Five:
Vehicle: Ford Focus
11:45 a.m.–12:45 p.m. – Cal Trend Automotive Products
1:30 p.m.–4:30 p.m. – Webasto Products North America

Register now! Free with SEMA Show registration. For more details, contact Zane Clark at 909-978-6696

pro
CDC installs a hood system during the 2011 TSTC at Wyotech’s Blairsville, Pennsylvania, campus.

Classic Design Concepts Joins the PRO Garage

Since 1990, Classic Design Concepts (CDC) has been an innovator in the design and manufacturing of quality systematic restyling components. Using OE-certified materials and manufacturing procedures that meet or exceed OE standards, CDC’s classic restyling designs offer factory fit and finish with a one-of-a-kind appeal.

PRO’s Technical Skills & Training Conference (TSTC), free with Show registration, is a roll-up-your-sleeves opportunity to sharpen technical skills, gain product knowledge and interact with key suppliers at five learning centers. Product categories include graphics, window and paint protection film, side steps, sunroofs, mobile electronics, custom interiors, heated seats, vehicle connectivity and more. Among the participating PRO-member manufacturers will be 3M, Brandmotion, CalTrend Automotive Products, Check Corp., Eagle Enterprises, Katzkin Leather, Kicker, Roadwire Leather Interiors, Rosen Entertainment Systems, Webasto Product North America, Go Rhino! and Big Country.

Registration is free with SEMA Show registration.

For event details, contact Zane Clark at 909-978-6696.

pro
Industry colleagues network during PRO’s 2011 NovemberFest reception.

The SEMA Show PRO Experience

The SEMA Show is just around the corner and the Professional Restylers Organization (PRO) has several exciting events and activities scheduled for your benefit. From hands-on training to education and networking, PRO has something to benefit every individual and business. Take a look at the PRO “At-a-Glance” calendar, register and save the dates:

  • Tuesday, October 30, 2012: NovemberFest—SEMA’s version of the famed Octoberfest. PRO’s premier networking event that honors the industry.
  • Thursday, November 1, 2012: Technical Skills & Training Conference (TSTC) at the PRO Garage. Live, interactive installation demonstrations that promote business efficiency and profitability.
  • Thursday, November 1, 2012: Breakfast Meeting. Membership and interested guests discuss council business and industry opportunities over breakfast.
  • Tuesday, October 30–Friday, November 2, 2012: Visit the PRO booth located in North Hall booth #12661 and learn how PRO can help your business.
Be a part of the experience, and network like a PRO.

To learn more, contact Zane Clark at 909-978-6696.

Are you on Facebook, LinkedIn or Twitter? PRO Is!

Be sure to follow PRO on all of your favorite social networking sites. To find these sites, go to www.sema.org/pro and use the links in the top right-hand corner.

PRO Column in SEMA Member News

Read PRO's column featured in the September/October issue of SEMA Member News.

For information about PRO, contact Zane Clark or call 909/978-6696.

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SBN Logo
Visit SBN's website.

SBN Members Map Updated

Fellow SBNer Susan Carpenter has been working hard in updating the SBN members map, including adding new members and member location changes.

This map serves a great purpose. It allows SBN to find fellow members in our area so we can make connections year round. So check out the SBN members map and get to networking!

Join the discussion on MySEMA!

 

sbn
The SEMA Mustang Build Powered By Women will debut in the Ford Motor Co. booth at the SEMA Show, Tuesday, October 30, at 10:00 a.m.

SEMA Mustang Build Powered by Women to Be Unveiled at SEMA Show Ford Booth

The SEMA Mustang Build Powered By Women, better known as “High Gear,” will debut in the Ford Motor Co. booth, Tuesday, October 30, at 10:00 a.m.—the opening day of the 2012 SEMA Show in Las Vegas. The ’13 Mustang GT made national headlines during the summer when more than 40 women volunteered their time and expertise to customize the vehicle in less than two months. Immediately after the unveiling, the vehicle will be auctioned to raise money for the SEMA Memorial Scholarship Fund. Details about the auction are available at www.sema.org/auctions.

“The SEMA Mustang Build is truly inspiring,” said Marla Moore, SEMA Businesswomen’s Network (SBN) chair. “The SBN is honored to host this historic project. We’re now excited to unveil and share the final creation with the industry at the upcoming SEMA Show.”

The SBN launched the project to showcase the talented women of the automotive industry. With SEMA and Ford Motor Co. teaming up for the build, an additional 40-plus SEMA-member companies donated products and services, which include custom paint, customize wheels, a custom leather interior, high-performance suspension and a new supercharger autographed by industry legend Vic Edelbrock.

“This project could not have happened without the amazing support between SEMA, Ford Motor Co., Source Interlink Media, along with the many manufacturers who provided product for the Mustang and our awesome women build team members,” said Rose Kawasaki, SBN Vehicle Build Task Force chair.

“This project has confirmed the fact that there are a group of passionate female enthusiasts in the automotive industry, and this was an ideal undertaking to showcase the talent of women in our industry,” said Doug Evans, executive vice president for Source Interlink Media (SIM). SIM, which publishes dozens of leading automotive publications, including Hot Rod magazine, was an active partner in the SEMA Mustang Build, which hosted much of the build at its headquarters in El Segundo, California.

More information can be found on the SEMA Mustang Build website, or contact the vehicle build project manager—Senior Manager of Councils Bryan Harrison at BryanH@sema.org or 909-978-6691.

Are you on Facebook, LinkedIn or Twitter? SBN is!

Be sure to follow SBN on all of your favorite social networking sites. To find these sites, go to www.sema.org/sbn and use the links in the top right-hand corner.

SBN Column in SEMA Member News

Read SBN's column featured in the September/October issue of SEMA Member News.

For information about SBN, contact Bryan Harrison.

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SPC Logo
Visit SPC's website.

RSVP Now for SPC Reception at the 2012 SEMA Show

Each year, the Street Performance Council (SPC) recognizes individuals for their contributions to the street performance industry of the special-equipment market. The winners of these awards will be recognized at the 2012 SEMA Show SPC & YEN Awards Reception taking place Wednesday, October 31, 2012, from 5:00 p.m.–7:00 p.m. at the Las Vegas Hotel. RSVP today!

Are you on Facebook, LinkedIn or Twitter? SPC is!

Be sure to follow SPC on all of your favorite social networking sites. To find these sites, go to www.sema.org/spc and use the links in the top right-hand corner.

SPC Column in SEMA Member News

Read SPC's column featured in the September/October issue of SEMA Member News.

For information about SPC, contact Bryan Harrison.

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WTC Logo
Visit WTC's website
wtc
2012 WTC Long-Range Planning Meeting.
wtc
Networking at the 2011 WTC SEMA Show Reception.

Follow the Wheel & Tire Council at the SEMA Show

Every SEMA Show takes on a life of its own and is remembered for the cars, new products, exhibits and, of course, parties. For the Wheel & Tire Council’s (WTC) Show planning committee, the decision was made to focus on what the organization’s membership continually says are the primary benefits of being a part of the group—education and networking.

WTC At a Glance

  • WTC Meeting and Presentation: Monday, October 29, 2012: WTC presents, “Turning ‘Real’ Trends Into ‘Real’ Revenue” and “Finishing the Plus-Sizing Job: Pressure, Labeling and TPMS,” from 2:00 p.m.–4:30 p.m., LVCC Room S227.
  • WTC-powered session, “Selling Like a PRO,” Wednesday, October 31, 2012, from 11:00 a.m.–12:00 p.m., LVCC Room N258.
  • WTC-powered session, “Recruit, Train and Hire Superstars,” Thursday, November 1, 2012, from 3:00 p.m.–4:00 p.m., LVCC Room N258.

For more details, contact Zane Clark at 909-978-6696.

wtc
The Wheel and Tire Council (WTC) will present two SEMA Show sessions, Monday, October 29.

WTC Offers Two SEMA Show Sessions for Wheel and Tire Professionals

On Monday, October 29, the Wheel & Tire Council (WTC) will present two sessions focused on improving your business. According to Kelly Austin, WTC education chair, “WTC’s focus in delivering educational content is to be timely, relevant and meaningful." In response to the membership's desire to address issues, such as marketing, emerging trends, TPMS and tire safety, the WTC will host two sessions Monday, October 29, from 2:00 p.m.–4:30 p.m. at the Las Vegas Convention Center, South Hall room S227.

In “Turning REAL Trends into REAL Revenue,” President and Founder of Exsell Marketing Wayne Williams will share the latest trends in the wheel and tire industry. Williams has more than 30 years’ experience in the automotive aftermarket and is the “counter intelligence” columnist for Modern Tire Dealer. The presentation will incorporate an overview of Google Insights and how this powerful tool can benefit your business by understanding what people search for and how they are searching for your products and your competitors.

The second session, “Finishing the Plus-Sizing Job: Pressure, Labeling and TPMS,” will be presented by Dr. John W. Daws, Daws Engineering. Dr. Daws specializes in the analysis of tire failure and has published papers on the forensic analysis of tire separation and the fitment of plus-size tires to vehicles and its relationship to vehicle handling and stability. Guests will get an understanding of tire-pressure requirements in various plus-sizing alternatives, learn about the vehicle's pressure labeling to conform to DOT safety requirements and good business practices. Dr. Daws will also clarify the impact of tire pressure and labeling requirements with respect to TPMS.

To register, visit WTC Meeting and Presentation.

For more information, contact Zane Clark at 909-978-6696.

Are you on Facebook, LinkedIn or Twitter? WTC is!

Be sure to follow WTC on all of your favorite social networking sites. To find these sites, go to www.sema.org/wtc and use the links in the top right-hand corner.

WTC Column in SEMA Member News

Read WTC's column featured in the September/October issue of SEMA Member News.

For information about WTC and how to join, contact Zane Clark or call or 909/978-6696.

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YEN Logo

Visit YEN's website

Must-Attend YEN Events at the SEMA Show

YEN members are welcome to participate in all the networking opportunities at the 2012 SEMA Show. Below is a list of all the Show's YEN-sponsored functions:

Student Welcome Lunch: Welcome and connect with students for the Student Program Welcome Lunch

Location: Las Vegas Convention Center, N242

Date: Monday, October 29 

Time: 12:30p.m.–2:30 p.m.



Welcome Lunch Agenda:
12:30 p.m. Faculty checks in and picks up Show credentials (students receive goody bags) 

12:30 p.m. Pizza and salad buffet

1:00 p.m. Welcome 

1:10 p.m. Introduce HRIA Panel
2:30 p.m. Program Concludes



YEN Long Range Planning (LRP) Open Meeting: 
All YEN Members are welcome to join us for this open portion of the LRP to share your ideas and opinions on the direction of the committee. 

Location: Las Vegas Convention Center Room N221

Date: Monday, October 29
Time: 5:00 p.m.–6:00 p.m.

YEN Networking Lunch Opportunity: Join YEN members in the SEMA Member Lounge at two reserved tables for networking over lunch. Lunch can be purchased in the lounge.
Location: Las Vegas Convention Center, SEMA Members Lounge (Room N251)
Date: Tuesday, October 30–Friday, November 2 

Time: 11:30 a.m.–1:00 p.m. each day 



Seminar: Are Young Enthusiasts Disappearing? Powered by the Young Executives Network (YEN)

Location: Las Vegas Convention Center, Room N255
Date: Tuesday October 30
Time: 11:00 a.m.–12:00 p.m.

Seminar: REAL CRM: How the Aftermarket's Top Companies Talk to Their Customers, Powered by the Young Executives Network (YEN)
Location: Las Vegas Convention Center, Room N258 

Date: Tuesday 10/30
Time: 1:00 p.m.–2:00 p.m.



YEN Networking & Awards Reception: Join us for the largest young professional automotive networking event and awards presentation.
Location: Las Vegas Hilton, Pavilion 6 & 8 

Date: Tuesday, October 30, 2012 

Time: 5:00 p.m.–7:30 p.m.



Café SEMA: In the Know with a Cup of Joe! 
YEN members are encouraged to attend the event. Chair-elect Dan Kahn from Kahn Media will be one of the experts. 

Event Description: Experts. Networking. Danish and Coffee. In 60 minutes: Get direct access to top industry experts, obtain answers to your questions and learn from those who are “in the know.” You will make new connections that will impact your business and you’ll leave with a wealth of information. Event is limited to the first 100 participants.
 Register today!
Location: Las Vegas Convention Center, SEMA Members Lounge (Room N251) 

Date: November 2, 2011 

Time: 9:00 a.m.–10:00 a.m.

RSVP Now for YEN Reception at the 2012 SEMA Show

Each year, the SEMA Young Executives Network (YEN) recognizes the top individuals for their contributions to the industry. The winners of these awards will be recognized at the 2012 SEMA Show YEN Industry Awards Reception taking place October 30, 2012, from 5:00 p.m.–7:30 p.m. at the Las Vegas Hotel. Check out the previous year's award winners.

RSVP today!

The Young Executive of the Year Award is presented to an individual who has had a positive impact on the industry. The YEN Vanguard Award is presented to the individual, business, organization or sanctioning body that has had a positive effect on a young executive's career within the automotive industry.

YEN Member of the Month Spotlight

Did you know that YEN has a Member of the Month Spotlight on the SEMA website and that anyone can be nominated? To view previous selections or to make a nomination, visit www.sema.org/yen.

Are you on Facebook, LinkedIn or Twitter? YEN is!

Be sure to follow YEN on all of your favorite social networking sites. To find these sites, go to www.sema.org/yen and use the links in the top right-hand corner.

YEN Column in SEMA Member News

Read YEN's column featured in the September/October issue of SEMA Member News.

For information about YEN, contact Bryan Harrison.

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Join the SEMA Council Family

SEMA hosts 10 distinct councils and committees that represent focused niches within the specialty-equipment industry. These groups are comprised of elected volunteers (Select Committee) who guide and direct council activities while representing the membership at large. Although each council acts independently and represents a different segment, they are all focused on the betterment of the industry as a whole.

The value councils provide SEMA and the industry is beyond refute. It is inspiring to witness a diverse collection of company representatives, many of which are direct competitors, come together and develop educational, training, youth awareness and networking events that are, at the core, designed to give back and promote business. An equally important council function is to ensure that SEMA sustains a pulse on the industry and maintains a presence with its members.

The question is often asked, “Why should my company join a council?” The answer is simple. SEMA councils open the doors and provide you exposure to industry leaders, decision makers, trendsetters and a community of like-minded individuals who share your passion and desire to see business succeed and prosper. Once the doors are open, it is your responsibility to take advantage of the benefits by becoming actively involved.

Learn more today
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