SEMA Member News—July/August 2012
Getting to Know the PRO Membership
The Professional Restylers Organization (PRO) is a diverse council comprised of manufacturers, warehouse distributors, service providers, media and, of course, restylers. Local restylers, installers and retailers are often the best source in identifying challenges and opportunities and in gauging the pulse of industry. In order to get a glimpse of what these businesses are experiencing, PRO recently asked a few of its members to share a little about their business and the industry.
Name: Duane Louton
Location: Phoenix, Arizona
Focus: Sunroofs and leather for dealerships
Top Challenge: Varying staffing levels due to fluctuating car sales.
Opportunities: Leather. Ten years ago, leather represented only a small portion of my business; today it makes up nearly 65%.
Automotive Toys & Accessories
Name: Pam Smith
Location: Forney, Texas
Focus: Full-service restyling business catering to dealerships
Top Challenge: Finding ethical employees with both customer service and installation skills.
Opportunities: Vehicle connectivity and mobile-electronic OE integration. The new technology in the vehicles makes it difficult to get compatible products to install.
Luxury Auto Accessories
Name: Scott Story
Location: Hyannis, Massachusetts
Focus: Bolt-on accessories, heated seats and leather
Top Challenge: Discretionary spending of consumers.
Opportunities: Value-added, cost-conscious packages (i.e., body side moldings).
Tim’s Trim Inc.
Name: Tim Miller
Location: Rochester, New York
Focus: Full-service accessory business. Vehicle modifications for people with disabilities.
Top Challenge: Government bureaucracy.
Opportunities: Tonneau covers and electric sunroofs.
Technical Skills & Training Conference
Join PRO on November 1 as it rolls up the doors on its Technical Skills & Training Conference (TSTC). The third installment of TSTC will feature hands-on demonstrations from industry-leading manufacturers. Experience the garage-like atmosphere and see firsthand how products, such as leather, sunroofs, graphics, window films, heated seats and mobile theaters are installed. Whether you already do these types of installations or are looking to expand your business, you will learn valuable industry tips that will improve your efficiency and increase your bottom line. Sign up today through the SEMA Show registration system. For details, contact Zane Clark at 909-978-6696.