By SEMA News Editors

The Automotive Aftermarket Charitable Foundation (AACF) has announced a new initiative to support its 65th anniversary in 2024.

Since its establishment in 1959, AACF has been at the forefront of providing vital assistance to individuals and families facing unimaginable hardships. AACF has been there when industry members need it most, from natural disasters to catastrophic medical conditions and life-altering accidents.

To mark this significant occasion, AACF has announced the launch of its 65th anniversary fundraiser. The goal? To rally 1,000 generous donors to contribute just $65 each. With your valued support, AACF can continue its mission of making a positive impact in the lives of those in our industry who need it most.

Here are some exciting ways your company can get involved and be a part of this incredible celebration:

• Corporate donations: Showcase your commitment to corporate social responsibility by making a corporate donation to the AACF fundraiser. Your contribution will directly support the efforts in providing crucial assistance to individuals and families in need.
• Employee engagement: Encourage your employees to join in the festivities by participating in employee campaigns. Whether it's through matching gift programs or fundraising events, involving your team will not only strengthen employee morale, but also foster a sense of community and purpose within your organization. Some companies are having contests between departments to see who can get the most $65 donations. Winner gets a pizza party--just one idea.
• Social media challenges: Create social media challenges or campaigns that encourage employees to spread awareness about our anniversary fundraiser. Utilize these hashtags to amplify our message and reach a wider audience. #AACF65 #65YearsofSupport #AftermarketCharity.
• Invite your dealers and suppliers to join the cause.

"As AACF celebrates 65 years of compassion, resilience and impact, we invite your company to join us in honoring our legacy and shaping a brighter future for those in need. Together, let's make a difference and create lasting change in the lives of our industry family," said AACF in a release.

To donate, visit the AACF 65th anniversary donation page at bit.ly/3PDSBWT.

For more information, visit AftermarketCharity.org.

By SEMA News Editors

Lingenfelter, Paragon Performance Collaborate on First Supercharged C8 Corvette E-Ray

Lingenfelter Performance Engineering, in partnership with Paragon Performance, has successfully supercharged and fully integrated the C8 Corvette's supercharged LT2 with the E-Ray Corvette's electric drive system.

The project came together when Paragon Performance, an authorized Lingenfelter installer, called the company about supercharging an E-Ray.

The world's first supercharged C8 Corvette E-Ray was tested in SEMA Garage Detroit.

Lingenfelter started the process of upgrading the E-Ray by installing a set of forged Lingenfelter by MAHLE C8 Corvette High Performance Drop-in Pistons, and a Lingenfelter C8 Valve Spring and Pushrod Upgrade. The engine returned to the car where it received the Lingenfelter MAGNUSON TVS2650 Stage 1 C8 Supercharger Package.

Additional modifications were made to the heat exchanger system, according to Lingenfelter. Normally the center tunnel area houses the reservoir tank for the system, however, in the E-Ray the battery for the EV system takes up the entire tunnel area, so a custom tank was fabricated.

For more background on the E-Ray, check out a recap video from Lingenfelter here.

Holley Names Jordon Musser SVP of Safety, Electronics Categories

Holley Performance Brands, the Bowling Green, Kentucky-based parts manufacturer, has named Jordon Musser as its new senior vice president of safety and electronics product categories.

Jordon Musser has been named the new senior vice president of safety and electronics product categories and will oversee Holley's portfolio of safety brands.

Musser will lead a team to develop and implement a strategic growth plan for Holley's portfolio of safety brands, including Simpson, Stilo, Hans and Racequip. He will oversee all aspects of these brands, including managing site locations, product development and manufacturing, quality and engineering. In addition, he will oversee all aspects of Holley's electronic parts brands, including Holley EFI, MSD, Edge, Superchips, ACCEL, AEM, DiabloSport, Range, Powerteq, Dinan and APR.

Musser most recently served as chief product officer and global head of research and development for Fluence Bioengineering.

For more information, visit holley.com.

By Ashley Reyes

One of the many perks of being a SEMA business member is the ability to access market research reports on the automotive specialty-equipment market for free. Designed to help industry members make more informed decisions for their businesses, the reports offer relevant and timely findings on pivotal topics such as emerging trends, how parts sales are doing, the current state of the market and growth opportunities for specific vehicle segments. 

Gain insight into key findings from SEMA's recently released reports below and then log in to your SEMA member portal at sema.org and go to "My Benefits" once logged in to access the following reports. 

"2024 SEMA Future Trends Report" 

The "2024 SEMA Future Trends Report" finds that sales of automotive specialty-equipment parts are projected to have increased about 1% in 2023. With the economy showing signs of strength and improvement towards the year's end, SEMA anticipates a similar stable growth trend heading into 2024, with a full return to normal annual sales growth of 3%-4% projected for 2025. 

Despite some uncertainty, most companies within the specialty-equipment industry are optimistic and expect sales to remain level or grow over the next year. A 23% growth in 2023 SEMA Show attendance over 2022 is a strong indicator that the industry is committed to introducing new products and expecting robust sales in the market. 

Download the "SEMA Future Trends" report to learn about the issues and outcomes that affected the industry in 2023 and how these areas are likely to affect the market in 2024 and beyond.

"SEMA State of the Industry Report – Fall 2023"

According to the "SEMA State of the Industry Fall 2023 Report," one-third of manufacturers report double-digit growth over the last year. Inflation continues to impact the industry, with more than half of manufacturers indicating their prices have increased in the last year (Nearly 90% of companies say that increased supplier costs are the key driving factor). New-vehicle sales continue to rebound from ongoing supply issues, high prices and rising interest rates, and are projected to exceed 16 million units in 2024.

Download the "SEMA State of the Industry – Fall 2023 Report" to learn about the current state of the automotive specialty equipment industry, including how businesses are doing, key industry trends and metrics, challenges and opportunities along with an outlook for 2024 and beyond.

"2023 SEMA Market Report"

The "2023 SEMA Market Report" finds that pickup parts are the biggest sellers in the industry, topping $15 billion in sales in 2022. The crossover (CUV) accessory market continues to grow, reaching 14% of specialty-equipment sales in 2022. Regarding consumers, younger people continue to be the most likely to accessorize and perform more upgrades; 50% percent of those modifying their vehicles are under the age of 40. In addition, 51% of accessorizors own a powersports or recreational vehicle, especially trailers, RVs and ATVs. 

Download the "SEMA Market Report" for an overview of the size and scope of the U.S. specialty-equipment market. You'll learn about how much consumers spent and where they shopped for specialty-automotive parts and accessories in 2022, as well as automotive trends and economic factors that influenced the market. 

Cora Jokinen of Torq-Masters Industries Inc. attested to the value of SEMA Market Research reports, stating, "The reports help us steer the ship. In other industries, you have to pay great sums to see reports like this. The SEMA Market Research Reports are a huge value and every business should be reading these reports." 

Don't wait; download your free reports by logging into your SEMA Member Portal at sema.org. If you need help accessing your exclusive portal, send us an email at members@SEMA.org. 

Have questions about SEMA Market Research? Contact SEMA Market Research Director Gavin Knapp at gavink@sema.org or 909-978-6712 or Market Research Manager Matt Byun at mattb@sema.org or 909-378-4861. 

By Ashley Reyes

The SEMA Businesswomen's Network (SBN) welcomed more than 80 attendees to its 2024 Women's Leadership Forum last March in Austin, Texas.  

Themed "EVOLVE: Advancing the Future of Women in Leadership," the event empowered women in the automotive aftermarket industry to advance in their careers. Attendees gained essential leadership skills through inspiring keynotes and engaging instruction from top-tier leadership experts. 

The education seminars and workshops covered such topics as defining your individual roadmap, essential qualities of women who lead, how to lift up the next generation of women leaders and more. 

"All of the speakers and all of the topics helped to bring me self-awareness and a reinvigorated focus on personal motivation to be better," said Kira Daczjo of Universal Technical Institute. "Whether it is to be better as a leader, communicate better, approaching topics differently, choosing to not be a victim and working to overcome your own insecurities, the event was a space to share and gain empowerment with other women."  

"Work-life balance and intentionality are important when it comes to being a woman in business," said Celina Leggiere of Fox Factory, highlighting the impact of Ann Sheu's keynote, '2000 Free Days: 3 Mindset Shifts to Live a Radically Intentional Life.' "During her workshop, I was able to identify my values. This is something I had never done. Additionally, just being in the room with such powerful, like-minded and inspirational women impacted my mental health in great ways!" 

"The completion of the Women's Leadership Forum was a very emotional experience," added Elizabeth Bosley of Dee Zee Manufacturing. "The validation from complete strangers that I am smart enough, I am worthy and I am good enough was something I never realized I needed. I believe this will help me not only in my personal life but in my professional life as well."  

In addition to taking part in the two-day educational program, participants built business connections and friendships with other SBN members through dedicated networking events and received complimentary professional headshots.    

To learn more about the SBN Women's Leadership Forum, visit www.sema.org/sbn-wlf.  

By SEMA News Editors

Motorsports Hall of Fame of America Announces Class of 2025

The Motorsports Hall of Fame of America (MSHFA), located in Daytona Beach, Florida, has revealed its 2025 Induction Class.

Revealed at the Acura Grand Prix of Long Beach, the Class of 2025 includes Skip Barber, Miguel Duhamel, Carl Haas, Ed Iskenderian, Dale Jarrett, Tony Schumacher and Bill Stroppe. The Induction Celebration will be held at the MSHFA in Daytona Beach, on March 10-11, 2025.

For more information, visit mshf.com.

ASCS National Tour Updates Race Format

The American Sprint Car Series National Tour (ASCS) is updating its nightly race format for the 2024 season.

Now under the sanction of World Racing Group, located in Concord, North Carolina, the ASCS will utilize a format based on that used by the former All Star Circuit of Champions, according to the organization.

For all the details on the new nightly format, read the full announcement here. 

Got racing industry news? Releasing a new product? Contact editors@performanceracing.com.

By SEMA News Editors

Avery Dennison

Electrode Fixing Tapes for EV Battery Cells

Avery Dennison has introduced new electrode fixing tapes for use in the assembly of electric vehicle (EV) batteries. Electrode fixing tapes are a specialized adhesive tape used to bind multilayer electrode constructions consisting of current collector foils, anode and cathode material and separator films in EV battery cells.

tapes.averydennison.com.

Releasing a new product? Contact editors@sema.org.

By SEMA News Editors

Kia EV3 Caught Testing in Sweden

Kia has unveiled a new concept car, the EV3, signaling plans for a compact electric SUV that draws design inspiration from their latest electric three-row crossover, the EV9. While Kia hasn't confirmed a production version of the EV3, recent photos captured by SEMA News sources in northern Sweden suggest an official announcement is imminent.

Details on the EV3's powertrain and range remain undisclosed due to the lack of confirmed production plans. However, it's anticipated that the EV3 will share key components with Kia's existing lineup of electric vehicles. The vehicle is expected to utilize Kia's 800V electrical architecture, with potential options for single- and dual-motor configurations and varying battery sizes, according to insiders.

While the production version of the EV3 is likely to closely resemble the concept in exterior design, significant changes are anticipated for the interior. The concept showcases innovative elements such as air jets replacing traditional HVAC vents on the instrument panel and a rear bench seat that folds upwards allowing for storage of bikes or scooters. The concept's mycelium-based center console material may not translate to production, but the extensive use of fabric coverings in the cabin is expected to remain a key feature.

Audi S6 and RS6 E-Tron GT

Recent photos captured in Germany hint at more electric models from Audi Sport: the RS6 e-Tron and the S6 e-Tron, both based on the upcoming all-electric A6. These prototypes, resembling the standard A6, reveal distinguishing features, such as wider wheel arches for the S6 and even wider ones for the RS6, along with upgraded brake packages featuring red calipers for the S6 and vented discs for the RS6.

A concept of the A6 unveiled in 2021 showcased a 100kWh battery and dual-motor powertrain producing 469 hp. The RS6 is expected to match or exceed the 621 hp of today's gas-powered RS6 Avant, while the S6 will fit in between, insiders said.

Audi has also hinted at an RS6 Avant after indicating that the standard A6 will offer a wagon variant, as seen in the A6 Avant E-Tron concept last year.

The A6, along with its S and RS variants, is built on Volkswagen Group's new PPE modular EV platform for high-volume luxury models. This platform recently premiered in the Audi Q6 E-Tron crossover and is anticipated to underpin S and RS variants. The A6 and S6 are both expected later this year, with the RS version likely to follow within six months to a year, sources said.

By SEMA News Editors

Attendee registration for the 2024 SEMA Show--November 5-8, Las Vegas Convention Center in Las Vegas--opens online next week on Monday, April 29. The future of automotive will come into focus during this year's SEMA Show, which will once again offer an attendee experience like no other trade show on the planet. It's the best place to see thousands of the newest automotive performance products from new and iconic exhibitors, discover the latest product and vehicle trends, and develop essential skills by attending education sessions--all of which are led by top industry professionals.

Organizers recommend attendees register and book their hotels as soon as possible to start planning the best SEMA Show experience for you and your business.

"SEMA Show organizers and exhibitors are already hard at work creating a valuable experience for attendees, buyers and automotive professionals alike," said Andy Tompkins, SEMA trade show director. "We recommend attendees register for the Show as soon as it opens; we see the most success from those that secure their credentials early. In addition to saving money, Showgoers who register early benefit from learning about special events, opportunities and discounts."

A SEMA Show badge comes with first-hand access to thousands of brands and industry professionals across the Las Vegas Convention Center, along with access to:

• The SEMA Show's No. 1 buyer destination--the New Products Showcase--which displays the latest, most innovative products across 18 industry categories.
• Thousands of the latest vehicle builds of all types on display with the SEMA Feature Vehicle Displays.
• Glimpses of our industry's future with areas dedicated to new technology, such as the Collision Repair & Refinish Stage with hands-on welding demos and presentations; areas celebrating car culture; and much more.
• Unique experiences and events, including the SEMA Show Kick-Off Breakfast, the SEMA Battle of the Builders, the SEMA Industry Awards Banquet, SEMA council and network receptions, the SEMA Cruise and more automotive and motorsports activations.
• Numerous networking opportunities with dedicated meetings and events.
• Complimentary and paid education sessions across several unique tracks designed to boost businesses and careers.
• A member lounge to connect and regroup across the SEMA Show campus. (Only open to active SEMA members).
• The adjacent Automotive Aftermarket Products Expo (AAPEX) Show.
• Much, much more!

SEMA is dedicated to making the Show as cost-effective as possible for all. By registering early, attendees can take advantage of the best rates and receive all the necessary information for planning their SEMA Show experience. 

Register for only $40 from registration's opening on April 29 through Friday, June 28. Pricing will increase to $60 after June 28 and to $120 after September 27. Early registrants will receive their badges before the event, ensuring no wait times at the event. International badges will be mailed to approved attendees who register by September 13, and domestic badges will be mailed to approved attendees who register by September 27.

SEMA Showgoers are also strongly encouraged to secure their housing online here through onPeak, SEMA's only official hotel provider. Booking a 2024 SEMA Show hotel through onPeak allows attendees and exhibitors to claim hotel loyalty rewards points and book their entire group online with immediate confirmation--knowing they've secured the lowest rate without needing to browse the web for hours.

And SEMA Show management has announced exclusive airline discounts for those securing their travel plans to the SEMA Show. View Alaska Airlines, Delta Air Lines and United Airlines discounts exclusive to SEMA Showgoers here.

The 2024 SEMA Show floorplan will launch on Wednesday, May 15, and Showgoers can see the extensive exhibit space, applications and Show features for this year's event. Keep an eye on SEMA News and semashow.com for the latest deadlines, updates and opportunities for the 2024 SEMA Show and SEMA Fest.

By SEMA News Editors

Registration is open for this year's SEMA Show Exhibitor Summit, July 24-25, Las Vegas, West Hall of the Las Vegas Convention Center. The valuable two-day event is organized by SEMA Show management for exhibitors of the 2024 SEMA Show, November 5-8, Las Vegas. Registration is available online for up to two company representatives who want to take advantage of this complimentary program, and SEMA will provide housing and several meals during the event.

While undoubtedly valuable for first-time exhibitors, the Summit is also geared toward returning and long-time exhibitors of the SEMA Show. If you think you "know it all" about the Show, you'd be surprised by how much relevant business-boosting information is distributed during the program. Just take it from the industry staple BendPak, which offers vehicle lift equipment.

"If you have not attended the SEMA Show Exhibitor Summit, I would highly recommend attending. Trust me, you will learn so much to help maximize your investment displayed at SEMA. One of the biggest wins was sitting down with the Freeman folks. BendPak is a vehicle lift manufacturer that offers very heavy equipment, and the one-on-one meeting covered ways to help reduce material handling and other related costs," said Pat Weber, director of sales and business development for BendPak, which exhibits in four booths and assists with project vehicles at the Show. "I also really liked the break-out sessions to help with the strategies to attract customers and professionals to your booth."

Indeed, the road to the SEMA Show begins with the Exhibitor Summit, the education-packed program featuring everything a company needs to deliver the best ROI from their SEMA Show experience. 

This year's Summit, now in the Las Vegas Convention Center's West Hall, will feature new-for-2024 information straight from the people responsible for the industry-topping automotive specialty-equipment trade show.

The SEMA Show Exhibitor Summit is the best way to learn how to:

• Take advantage of SEMA value-added programs.
• Use proven strategies to attract buyers to your booth.
• Save money and resources on Show costs, such as material handling, electrical and related Show expenses.
• Work one-on-one with Show experts to maximize your ROI.
• Learn to plan appropriately and budget expenses.
• Explore promotional opportunities through sponsorships and other methods.

Register for the 2024 SEMA Show Exhibitor Summit here. For more information, visit semashow.com/exhibitor-summit. Note: You are officially registered once you receive a confirmation email from the SEMA Show staff.

2024 SEMA Show Exhibitor Summit
(Complimentary for all 2024 exhibitors; hotel and several meals provided by SEMA.)
July 24-25, 2024
West Hall Las Vegas Convention Center
Las Vegas, Nevada
Register here.

Exhibitors: Submit your ESRA application online today (more exhibitor resources here). And, hotel reservations for the 2024 SEMA Show are open online here. Attendee and media registration opens on Monday, April 29.

Keep an eye on SEMA News and semashow.com for the latest deadlines, updates and opportunities for the 2024 SEMA Show.

By SEMA News Editors

SEMA Show exhibitors can expand their reach, product exposure and Show-floor presence through the exclusive Products for Project-Vehicle Builders program, which is now open at semashow.com/projectvehicle.

The Products for Project-Vehicle Builders list is designed for builders looking to collaborate and seek product offers straight from confirmed SEMA Show exhibitors.

Qualified builders interested in obtaining a product should contact exhibitors directly with the provided contact information. All product-placement decisions, negotiations and agreements are the responsibility of the exhibiting manufacturer and the builder, with each project vehicle on display at the SEMA Show required to be supported by a current 2024 SEMA Show exhibitor.

The list is open to exhibitors of the 2024 SEMA Show only. To be included in the list, complete the form at semashow.com/projectvehicle.

Builders are encouraged to frequently check the 2024 Products for Project-Vehicle Builders list, as it is updated when submissions come in.

Note: Submissions appear on a first-come, first-served basis. For verification purposes, the Project-Vehicle Builders form must be used to participate in the program; email submissions will not be included in the list. Participation in the list does not guarantee product or vehicle placement at the 2024 SEMA Show. For more information, contact Laura Pitts at projectvehicles@sema.org or call 949-373-9210.