Testimonial: Why the Exhibitor Summit, July 24-25, Is a Must-Attend Program for 2024 Exhibitors

Exhibitor Summit SEMA Show

By SEMA News Editors

Registration is open for this year's SEMA Show Exhibitor Summit, July 24-25, Las Vegas, West Hall of the Las Vegas Convention Center. The valuable two-day event is organized by SEMA Show management for exhibitors of the 2024 SEMA Show, November 5-8, Las Vegas. Registration is available online for up to two company representatives who want to take advantage of this complimentary program, and SEMA will provide housing and several meals during the event.

While undoubtedly valuable for first-time exhibitors, the Summit is also geared toward returning and long-time exhibitors of the SEMA Show. If you think you "know it all" about the Show, you'd be surprised by how much relevant business-boosting information is distributed during the program. Just take it from the industry staple BendPak, which offers vehicle lift equipment.

"If you have not attended the SEMA Show Exhibitor Summit, I would highly recommend attending. Trust me, you will learn so much to help maximize your investment displayed at SEMA. One of the biggest wins was sitting down with the Freeman folks. BendPak is a vehicle lift manufacturer that offers very heavy equipment, and the one-on-one meeting covered ways to help reduce material handling and other related costs," said Pat Weber, director of sales and business development for BendPak, which exhibits in four booths and assists with project vehicles at the Show. "I also really liked the break-out sessions to help with the strategies to attract customers and professionals to your booth."

Indeed, the road to the SEMA Show begins with the Exhibitor Summit, the education-packed program featuring everything a company needs to deliver the best ROI from their SEMA Show experience. 

This year's Summit, now in the Las Vegas Convention Center's West Hall, will feature new-for-2024 information straight from the people responsible for the industry-topping automotive specialty-equipment trade show.

The SEMA Show Exhibitor Summit is the best way to learn how to:

  • Take advantage of SEMA value-added programs.
  • Use proven strategies to attract buyers to your booth.
  • Save money and resources on Show costs, such as material handling, electrical and related Show expenses.
  • Work one-on-one with Show experts to maximize your ROI.
  • Learn to plan appropriately and budget expenses.
  • Explore promotional opportunities through sponsorships and other methods.

Register for the 2024 SEMA Show Exhibitor Summit here. For more information, visit You are officially registered once you receive a confirmation email from the SEMA Show staff.

2024 SEMA Show Exhibitor Summit
(Complimentary for all 2024 exhibitors; hotel and several meals provided by SEMA.)
July 24-25, 2024
West Hall Las Vegas Convention Center
Las Vegas, Nevada

Register here.

Exhibitors: Submit your ESRA application online today (more exhibitor resources here). And, hotel reservations for the 2024 SEMA Show are open online here. Attendee and media registration opens on Monday, April 29.

Keep an eye on SEMA News and for the latest deadlines, updates and opportunities for the 2024 SEMA Show.