By Richard Hail

The fan vote winner will join the ranks of the other Young Guns regional contestants and compete in the 2020 SEMA Battle of the Builders competition that includes more than 300 other custom builds.

Fifteen runners-up contestants are now eligible to win a coveted spot as a SEMA Young Guns contestant in the SEMA Battle of the Builders through an online public fan vote. The fan vote winner will join the ranks of the other Young Guns regional contestants and compete in the 2020 SEMA Battle of the Builders competition that includes more than 300 other custom builds. Vehicles will be judged by a panel of industry experts and past Battle of the Builders finalists. Top winners of each category—Hot Rod, Sport Compact, Truck & Off-Road, and Young Guns—will be announced during SEMA360, taking place November 2-6, 2020.

This year’s Fan Vote contestants are:

• Brandon Henness, Westport, Washington – ’72 Datsun 240Z (@brandonhenness)
• Anthony Hawkins, Petaluma, California – ’51 Dodge Truck (@hawkins.built.manufacturing)
• Jeffrey McHaddad, Los Angeles, California – ’58 Chevrolet Apache (@the_divergent_chevy)
• Brandon Melvin, New Jersey – ’18 Dodge RAM (@B_melvin)
• Mike Norrbom, Sonoma, California – ’64 Pontiac GTO (@mikenorrbom)
• Tim Tannhauser, Chicago, Illinois – ’04 Subaru Forester (@tim.tann)
• Dalton Dewsnup, Tooele, Utah – ’52 Buick Roadmaster (@daltondewsnup)
• Jen D’Erasmo, The Bronx, New York – ’65 Buick Riviera (@jennafinaaa)
• Franciso Quiros, ’16 Jeep Wrangler (@franciscoq123)
• Blade Manning, ’62 Oldsmobile F-85 Cutlass (@blademanning)
• David Wait, ’72 Datsun 240Z (@carz_240z)
• Josh Newton, Buffalo, New York – ’33 REO Flying Cloud (@newton824)
• Allen Woodruff, Modena, New York – ’51 Ford Coupe (@Italianjbond)
• Austin Phipps, Hermiston, Oregon – ’08 GMC Sierra (@1radaccord)
• Aidan Stenkamp, Klamath Falls, Oregon – ’65 GMC C10 (@c10sten)

The industry and public are invited to vote once a day at www.semayoungguns.com (link to https://woobox.com/66kpje) through October 25. Be sure to follow your favorites on Instagram to see more details of their builds and to support these promising young builders.

The SEMA Young Guns Regional Program supports young, up-and-coming builders who may not otherwise have an opportunity to participate on a national stage, and allows young builders a chance to compete alongside proven car and truck customizers in the annual SEMA Battle of the Builders competition. For more information on SEMA360, visit www.sema360.com.

By Richard Hail

The fan vote winner will join the ranks of the other Young Guns regional contestants and compete in the 2020 SEMA Battle of the Builders competition that includes more than 300 other custom builds.

Fifteen runners-up contestants are now eligible to win a coveted spot as a SEMA Young Guns contestant in the SEMA Battle of the Builders through an online public fan vote. The fan vote winner will join the ranks of the other Young Guns regional contestants and compete in the 2020 SEMA Battle of the Builders competition that includes more than 300 other custom builds. Vehicles will be judged by a panel of industry experts and past Battle of the Builders finalists. Top winners of each category—Hot Rod, Sport Compact, Truck & Off-Road, and Young Guns—will be announced during SEMA360, taking place November 2-6, 2020.

This year’s Fan Vote contestants are:

• Brandon Henness, Westport, Washington – ’72 Datsun 240Z (@brandonhenness)
• Anthony Hawkins, Petaluma, California – ’51 Dodge Truck (@hawkins.built.manufacturing)
• Jeffrey McHaddad, Los Angeles, California – ’58 Chevrolet Apache (@the_divergent_chevy)
• Brandon Melvin, New Jersey – ’18 Dodge RAM (@B_melvin)
• Mike Norrbom, Sonoma, California – ’64 Pontiac GTO (@mikenorrbom)
• Tim Tannhauser, Chicago, Illinois – ’04 Subaru Forester (@tim.tann)
• Dalton Dewsnup, Tooele, Utah – ’52 Buick Roadmaster (@daltondewsnup)
• Jen D’Erasmo, The Bronx, New York – ’65 Buick Riviera (@jennafinaaa)
• Franciso Quiros, ’16 Jeep Wrangler (@franciscoq123)
• Blade Manning, ’62 Oldsmobile F-85 Cutlass (@blademanning)
• David Wait, ’72 Datsun 240Z (@carz_240z)
• Josh Newton, Buffalo, New York – ’33 REO Flying Cloud (@newton824)
• Allen Woodruff, Modena, New York – ’51 Ford Coupe (@Italianjbond)
• Austin Phipps, Hermiston, Oregon – ’08 GMC Sierra (@1radaccord)
• Aidan Stenkamp, Klamath Falls, Oregon – ’65 GMC C10 (@c10sten)

The industry and public are invited to vote once a day at www.semayoungguns.com (link to https://woobox.com/66kpje) through October 25. Be sure to follow your favorites on Instagram to see more details of their builds and to support these promising young builders.

The SEMA Young Guns Regional Program supports young, up-and-coming builders who may not otherwise have an opportunity to participate on a national stage, and allows young builders a chance to compete alongside proven car and truck customizers in the annual SEMA Battle of the Builders competition. For more information on SEMA360, visit www.sema360.com.

By Richard Hail

The fan vote winner will join the ranks of the other Young Guns regional contestants and compete in the 2020 SEMA Battle of the Builders competition that includes more than 300 other custom builds.

Fifteen runners-up contestants are now eligible to win a coveted spot as a SEMA Young Guns contestant in the SEMA Battle of the Builders through an online public fan vote. The fan vote winner will join the ranks of the other Young Guns regional contestants and compete in the 2020 SEMA Battle of the Builders competition that includes more than 300 other custom builds. Vehicles will be judged by a panel of industry experts and past Battle of the Builders finalists. Top winners of each category—Hot Rod, Sport Compact, Truck & Off-Road, and Young Guns—will be announced during SEMA360, taking place November 2-6, 2020.

This year’s Fan Vote contestants are:

• Brandon Henness, Westport, Washington – ’72 Datsun 240Z (@brandonhenness)
• Anthony Hawkins, Petaluma, California – ’51 Dodge Truck (@hawkins.built.manufacturing)
• Jeffrey McHaddad, Los Angeles, California – ’58 Chevrolet Apache (@the_divergent_chevy)
• Brandon Melvin, New Jersey – ’18 Dodge RAM (@B_melvin)
• Mike Norrbom, Sonoma, California – ’64 Pontiac GTO (@mikenorrbom)
• Tim Tannhauser, Chicago, Illinois – ’04 Subaru Forester (@tim.tann)
• Dalton Dewsnup, Tooele, Utah – ’52 Buick Roadmaster (@daltondewsnup)
• Jen D’Erasmo, The Bronx, New York – ’65 Buick Riviera (@jennafinaaa)
• Franciso Quiros, ’16 Jeep Wrangler (@franciscoq123)
• Blade Manning, ’62 Oldsmobile F-85 Cutlass (@blademanning)
• David Wait, ’72 Datsun 240Z (@carz_240z)
• Josh Newton, Buffalo, New York – ’33 REO Flying Cloud (@newton824)
• Allen Woodruff, Modena, New York – ’51 Ford Coupe (@Italianjbond)
• Austin Phipps, Hermiston, Oregon – ’08 GMC Sierra (@1radaccord)
• Aidan Stenkamp, Klamath Falls, Oregon – ’65 GMC C10 (@c10sten)

The industry and public are invited to vote once a day at www.semayoungguns.com (link to https://woobox.com/66kpje) through October 25. Be sure to follow your favorites on Instagram to see more details of their builds and to support these promising young builders.

The SEMA Young Guns Regional Program supports young, up-and-coming builders who may not otherwise have an opportunity to participate on a national stage, and allows young builders a chance to compete alongside proven car and truck customizers in the annual SEMA Battle of the Builders competition. For more information on SEMA360, visit www.sema360.com.

By Fredy Ramirez

SEMA eNews regularly collects new product press releases from companies to highlight each week. Below are this week's submissions.

Mishimoto Performance Radiator Mishimoto has released its Performance Aluminum Radiator for the ’98–’07 Toyota Land Cruiser J100 application with 2UZ-FE. The 56mm thick radiator features a two-row core designed for powerful cooling. The radiator includes a 26.5% increase in fluid capacity over stock and a 19% increase in core volume over stock. The kit includes internal transmission cooler to fit with either manual or automatic transmissions and a 1.3-Bar High-Pressure Radiator Cap. 877-466-4744 www.mishimoto.com PN: MMRAD-LCR-99
PerTronix Flame Thrower Coil PerTronix has released its Flame Thrower Coil for late model GM, Chrysler, and Ford applications. The coils are designed to improve available spark energy 15% for more power, quicker starting, and improved mileage. High-temperature epoxy is constructed to insulate coil windings to prevent voltage breakdown in high temperatures. 909-599-5955 www.pertronixbrands.com PN: Vary
Red Line Synthetic Oil SuperCool Red Line Synthetic Oil announces the release of its SuperCool antifreeze/coolant. The coolant is designed to lower coolant temperatures by as much as 20 degrees Fahrenheit while simultaneously protecting against harmful rust and corrosion. The line features SuperCool Performance, a 50/50 prediluted version, and Super Cool Concentrate, for those who prefer to create their own water-to-coolant ratio. Both products are formulated for use in both modern and classic radiators and water pumps. Both coolants’ formulas are engineered to be added to any brand of existing OEM antifreeze/coolant in any make or model. 707-745-6100 www.redlineoil.com PN: Vary
Waterman Racing Components Fuel Pump Waterman Racing Components introduces a Combo fuel pump to its line of products. With six different gear sizes available, the Combo fuel pump is engineered to work for all types of racing applications, including Dirt Modified, Dirt Late Model, and National Midget. Designed to be capable of supporting all applications demanding a fuel supply between 1.9 gpm to 3.9 gpm, the fuel pump gear sizes come in .150-, .200-, .250-, .300-, .350-, and .400-in. configurations to fit your application's needs. The fuel pump is constructed to be compatible with gasoline, methanol, and ethanol fuels. Inlet and outlet fittings must be purchased separately. 913-647-7300 www.aeromotiveinc.com/product-category/waterman PN: 24603
Mopar TRX Line Mopar announces the release of its product line for the 2021 Ram 1500 TRX. The lineup includes a Ram Bar, off-road LED lights, bed-mounted spare-tire carrier, off-road rock rails, off-road running boards, bed step, beadlock-capable wheel rings and all-weather floor mats. The performance parts and accessories are created in conjunction with the Ram Truck brand engineering and product design teams for development, testing and validation. 800-399-2668 www.mopar.com PN: Vary
Hot Shot’s Secret Transmission Fluid Hot Shot’s Secret introduces its Blue Diamond G56 6-Speed Manual Transmission Fluid. The fluid is formulated to resolve problems associated with the Mercedes-Benz built G56 6-speed manual transmissions, which are commonly found in newer Dodge Ram trucks. Issues such as rough shifting, excessive noise, vibration and high operating temperatures are designed to be resolved by the fluid. The transmission fluid is engineered to provide increased oxidation resistance, thermal stability and protect against deposit and sludge buildup. 800-341-6516 www.HotShotSecret.com PN: Vary
Wilwood ProSpindle Wilwood announces the release of its direct-fit 2.00-in. drop ProSpindles for ’88–’98 Chevrolet and GMC C1500 two-wheel drive pickup trucks. An all iron and steel design with steering arms is designed to improve handling and provide an aggressive stance without affecting steering geometry. 805-388-1188 www.wilwood.com PN: 831-15933

To submit your products, send press releases and images to editors@sema.org.

How Specialty-Equipment Companies Are Modifying ADAS-Equipped Vehicles

How Specialty-Equipment Companies Are Modifying ADAS-Equipped Vehicles

By SEMA Washington, D.C., Staff

The California Air Resources Board (CARB) recently issued an Enforcement Advisory to help the public understand how California law and regulations apply to the sale of emissions-related equipment that enhance highway and off-road vehicle performance. The document does not make any changes to the regulations or how California law is applied. Rather, it serves as a reminder of the law and how it is enforced by CARB. The Advisory notes that:

• CARB enforces against any manufacturer, wholesaler, distributor, dealer, installer, retailer and/or repair shop that offers for sale or sells an uncertified vehicle, an illegally modified vehicle, or an illegal part, or installs an illegal part on an emission-controlled vehicle operated on a public highway.
• CARB has authority to enforce against individual vehicle owners that have violated the law by tampering, modifying, or installing illegal parts on public highway vehicles.
• Penalties may range up to $37,500 per violation.
• CARB has provided detailed examples of industry practices that demonstrate compliance.

The law applies to emissions-related performance equipment that can be installed on any public highway vehicle which includes a car, truck, on- and off-highway motorcycle and other on- and off-road recreational vehicles. Generically speaking, the law applies to performance products installed within the fuel/emissions system—from the air intake to the end of the catalytic converter. CARB has compiled a comprehensive product category list.

Subject parts produced or sold in California are required to receive an “Executive Order” (EO) from the California Air Resources Board (CARB) demonstrating that a vehicle will remain in its certified configuration when the part is installed. The U.S. Environmental Protection Agency also recognizes an EO as demonstrating the part is legal for sale and use in all 50 states.

California exempts racing vehicles from vehicle emissions control requirements and defines a racing vehicle as a competition vehicle not used on a public highway. It is legal to market, sell and install performance aftermarket parts not covered by a CARB EO on racing vehicles. Nevertheless, it is illegal to market, sell or install those same parts on an emission-controlled vehicle for operation on a public highway. Such violations can occur regardless of any real or claimed intent regarding how the part will be used, such as the part will only be used on racing or competition vehicles.

The CARB Advisory provides an examples of industry practices that help demonstrate compliance by a responsible party, including:

• Has, or is pursuing CARB EOs for covered products.
• Installs, sells, advertises, or services only emissions legal parts (replacement parts and/or parts with CARB EOs) for vehicles with license plates and/or DMV registration.
• Refuses to perform emissions-related repairs on licensed or registered vehicles that appear to be noncompliant (vehicle has missing or noncompliant equipment).
• Recognizes that racing vehicles are not licensed or registered vehicles and should be trailered to any events or to any repair facility.
• Products without CARB EOs should be labelled as illegal for operation on any public highway, and only legal if used on a racing vehicle.
• Confirms that the consumer has a legitimate reason for purchasing a product without a CARB EO (ex: for a racing vehicle), and obtains information to document the sale (ex: consumer’s name, address, driver’s license number, affiliation with a racing organization or track, signed affidavit).
• Tracks sales or installation of products without a CARB EO anticipating low numbers for true racing applications. Such records must be available for CARB inspection and kept for four years from the date of sale or installation.
• Has a robust training program for all sales, marketing, and shipping staff on the anti-tampering prohibitions, and associated audit program.

SEMA has been a driving force in the effort to assist companies comply with California and federal clean air laws. SEMA has also established the SEMA Garage to assist members in testing their emissions-related parts. The SEMA Garage makes experts and resources available to help members navigate the compliance process, including:

• Evaluation of your product and recommendations for compliance procedures.
• Assistance with the CARB EO process.
• Interaction with CARB staff on your behalf.
• Review and evaluation of test data.

The SEMA Garage includes a laboratory where members can have their products tested at an affordable cost. The lab capabilities cover all tests (except evap) that may be required by CARB for the purposes of obtaining an EO for both gasoline and diesel vehicles. There are other test laboratories around the country as well. SEMA encourages it members to pursue testing of applicable emissions-related products for highway vehicles. For more information, visit www.semagarage.com.

By SEMA Washington, D.C., Staff

The California Air Resources Board (CARB) recently issued an Enforcement Advisory to help the public understand how California law and regulations apply to the sale of emissions-related equipment that enhance highway and off-road vehicle performance. The document does not make any changes to the regulations or how California law is applied. Rather, it serves as a reminder of the law and how it is enforced by CARB. The Advisory notes that:

• CARB enforces against any manufacturer, wholesaler, distributor, dealer, installer, retailer and/or repair shop that offers for sale or sells an uncertified vehicle, an illegally modified vehicle, or an illegal part, or installs an illegal part on an emission-controlled vehicle operated on a public highway.
• CARB has authority to enforce against individual vehicle owners that have violated the law by tampering, modifying, or installing illegal parts on public highway vehicles.
• Penalties may range up to $37,500 per violation.
• CARB has provided detailed examples of industry practices that demonstrate compliance.

The law applies to emissions-related performance equipment that can be installed on any public highway vehicle which includes a car, truck, on- and off-highway motorcycle and other on- and off-road recreational vehicles. Generically speaking, the law applies to performance products installed within the fuel/emissions system—from the air intake to the end of the catalytic converter. CARB has compiled a comprehensive product category list.

Subject parts produced or sold in California are required to receive an “Executive Order” (EO) from the California Air Resources Board (CARB) demonstrating that a vehicle will remain in its certified configuration when the part is installed. The U.S. Environmental Protection Agency also recognizes an EO as demonstrating the part is legal for sale and use in all 50 states.

California exempts racing vehicles from vehicle emissions control requirements and defines a racing vehicle as a competition vehicle not used on a public highway. It is legal to market, sell and install performance aftermarket parts not covered by a CARB EO on racing vehicles. Nevertheless, it is illegal to market, sell or install those same parts on an emission-controlled vehicle for operation on a public highway. Such violations can occur regardless of any real or claimed intent regarding how the part will be used, such as the part will only be used on racing or competition vehicles.

The CARB Advisory provides an examples of industry practices that help demonstrate compliance by a responsible party, including:

• Has, or is pursuing CARB EOs for covered products.
• Installs, sells, advertises, or services only emissions legal parts (replacement parts and/or parts with CARB EOs) for vehicles with license plates and/or DMV registration.
• Refuses to perform emissions-related repairs on licensed or registered vehicles that appear to be noncompliant (vehicle has missing or noncompliant equipment).
• Recognizes that racing vehicles are not licensed or registered vehicles and should be trailered to any events or to any repair facility.
• Products without CARB EOs should be labelled as illegal for operation on any public highway, and only legal if used on a racing vehicle.
• Confirms that the consumer has a legitimate reason for purchasing a product without a CARB EO (ex: for a racing vehicle), and obtains information to document the sale (ex: consumer’s name, address, driver’s license number, affiliation with a racing organization or track, signed affidavit).
• Tracks sales or installation of products without a CARB EO anticipating low numbers for true racing applications. Such records must be available for CARB inspection and kept for four years from the date of sale or installation.
• Has a robust training program for all sales, marketing, and shipping staff on the anti-tampering prohibitions, and associated audit program.

SEMA has been a driving force in the effort to assist companies comply with California and federal clean air laws. SEMA has also established the SEMA Garage to assist members in testing their emissions-related parts. The SEMA Garage makes experts and resources available to help members navigate the compliance process, including:

• Evaluation of your product and recommendations for compliance procedures.
• Assistance with the CARB EO process.
• Interaction with CARB staff on your behalf.
• Review and evaluation of test data.

The SEMA Garage includes a laboratory where members can have their products tested at an affordable cost. The lab capabilities cover all tests (except evap) that may be required by CARB for the purposes of obtaining an EO for both gasoline and diesel vehicles. There are other test laboratories around the country as well. SEMA encourages it members to pursue testing of applicable emissions-related products for highway vehicles. For more information, visit www.semagarage.com.

By SEMA Washington, D.C., Staff

The California Air Resources Board (CARB) recently issued an Enforcement Advisory to help the public understand how California law and regulations apply to the sale of emissions-related equipment that enhance highway and off-road vehicle performance. The document does not make any changes to the regulations or how California law is applied. Rather, it serves as a reminder of the law and how it is enforced by CARB. The Advisory notes that:

• CARB enforces against any manufacturer, wholesaler, distributor, dealer, installer, retailer and/or repair shop that offers for sale or sells an uncertified vehicle, an illegally modified vehicle, or an illegal part, or installs an illegal part on an emission-controlled vehicle operated on a public highway.
• CARB has authority to enforce against individual vehicle owners that have violated the law by tampering, modifying, or installing illegal parts on public highway vehicles.
• Penalties may range up to $37,500 per violation.
• CARB has provided detailed examples of industry practices that demonstrate compliance.

The law applies to emissions-related performance equipment that can be installed on any public highway vehicle which includes a car, truck, on- and off-highway motorcycle and other on- and off-road recreational vehicles. Generically speaking, the law applies to performance products installed within the fuel/emissions system—from the air intake to the end of the catalytic converter. CARB has compiled a comprehensive product category list.

Subject parts produced or sold in California are required to receive an “Executive Order” (EO) from the California Air Resources Board (CARB) demonstrating that a vehicle will remain in its certified configuration when the part is installed. The U.S. Environmental Protection Agency also recognizes an EO as demonstrating the part is legal for sale and use in all 50 states.

California exempts racing vehicles from vehicle emissions control requirements and defines a racing vehicle as a competition vehicle not used on a public highway. It is legal to market, sell and install performance aftermarket parts not covered by a CARB EO on racing vehicles. Nevertheless, it is illegal to market, sell or install those same parts on an emission-controlled vehicle for operation on a public highway. Such violations can occur regardless of any real or claimed intent regarding how the part will be used, such as the part will only be used on racing or competition vehicles.

The CARB Advisory provides an examples of industry practices that help demonstrate compliance by a responsible party, including:

• Has, or is pursuing CARB EOs for covered products.
• Installs, sells, advertises, or services only emissions legal parts (replacement parts and/or parts with CARB EOs) for vehicles with license plates and/or DMV registration.
• Refuses to perform emissions-related repairs on licensed or registered vehicles that appear to be noncompliant (vehicle has missing or noncompliant equipment).
• Recognizes that racing vehicles are not licensed or registered vehicles and should be trailered to any events or to any repair facility.
• Products without CARB EOs should be labelled as illegal for operation on any public highway, and only legal if used on a racing vehicle.
• Confirms that the consumer has a legitimate reason for purchasing a product without a CARB EO (ex: for a racing vehicle), and obtains information to document the sale (ex: consumer’s name, address, driver’s license number, affiliation with a racing organization or track, signed affidavit).
• Tracks sales or installation of products without a CARB EO anticipating low numbers for true racing applications. Such records must be available for CARB inspection and kept for four years from the date of sale or installation.
• Has a robust training program for all sales, marketing, and shipping staff on the anti-tampering prohibitions, and associated audit program.

SEMA has been a driving force in the effort to assist companies comply with California and federal clean air laws. SEMA has also established the SEMA Garage to assist members in testing their emissions-related parts. The SEMA Garage makes experts and resources available to help members navigate the compliance process, including:

• Evaluation of your product and recommendations for compliance procedures.
• Assistance with the CARB EO process.
• Interaction with CARB staff on your behalf.
• Review and evaluation of test data.

The SEMA Garage includes a laboratory where members can have their products tested at an affordable cost. The lab capabilities cover all tests (except evap) that may be required by CARB for the purposes of obtaining an EO for both gasoline and diesel vehicles. There are other test laboratories around the country as well. SEMA encourages it members to pursue testing of applicable emissions-related products for highway vehicles. For more information, visit www.semagarage.com.

By Richard Hail

The SEMA360 Social Media Correspondent Program is a window into the exclusive event through the highlights of up-and-coming and well-known industry influencers.

Only registered attendees of SEMA360 will have access to the line-up of special guests, new product announcements, and more. However, the SEMA Social Media Correspondent Program will be a window into this exclusive event. The growing list of up-and-coming and well-known industry influencers will highlight the best of SEMA360.

Competitive drag racer and past Young Guns judge Alex Taylor has just joined the ranks of the SMC program, and she will share her knowledge of all things drag racing and automotive. Her passion for racing is evident from her ’68 Camaro that she built to be a twin-turbo beast on the track.

“I’m so excited to be included in the Social Media Correspondent Program and am excited to see how SEMA has adapted so quickly to all the changes that have happened this year, and to see how they are working to incorporate new media outlets with this new program”, says Taylor. She continues, “I plan on sharing what I’m currently doing and projects currently in the works, without a whole lot of changes, because I think that helps emphasize how we can effectively and organically work with companies in the industry. I look forward to seeing how this program helps to bridge the gap between companies and the changes happening in media currently. It’s a learning process for both sides!”  

Be sure to follow her down the strip on Instagram @alextaylorracing.

Interested in more truck-focused content? Be sure to check out JW Montoya @jw_montoya. JW is an avid builder and truck enthusiast who is an advocate of all-things Duramax. Montoya shared with us, “We all know 2020 has been ‘different’. SEMA being cancelled is obviously upsetting for most of us, but kudos to SEMA for being proactive and coming up with SEMA360. I’m stoked for this virtual show. I think it’s got a lot of potential and it’ll open up doors for new opportunities”. His YouTube channel features hundreds of videos documenting dozens of builds, product reviews and tips and tricks for customizing your ride.

Connecting buyers and manufacturers from around the world, SEMA360 will feature new product debuts, feature vehicles, and industry-leading educational sessions. Through the Social Media Correspondent (SMC) Program, these niche influencers will curate and create original and relevant content for SEMA360. SEMA360 takes place online November 2-6. Follow all the action and join the conversation at #SEMA360.

SEMA is continuing to recruit active automotive influencers for the SEMA360 Social Media Correspondent program. To be considered, point your browser to www.connect.sema360smc.com.