By Ashley Reyes

 

The SEMA Truck & Off-Road Alliance (TORA) named Eric Ammerman, director of off-road at TYRI Lighting, as the council's newest spotlight member. Get to know Ammerman in his interview with SEMA News below. 

 

SEMA News: What inspired you to pursue a career in the truck and off-road industry? 

Eric Ammerman: I have always been a fan of the outdoors and of cars and trucks. What better way to earn a living than to enjoy both of those things? My dad set me on this path when I was a kid, even though he never worked in automotive.

 

SN: Why did you join the TORA council?

EA: Pretty quickly after starting my career in the off-road aftermarket, I realized the most incredible part of this industry is the people involved. Anything I can do to help the people and the companies succeed and support their families, I want to do it.

 

SN: What's the best piece of advice you've ever been given?

EA: I've gotten a lot of advice over the years, so it's hard to pick just one. But one of the super important ones that I have not only gotten, but given as well, is to cultivate long-term relationships rather than short-term wins. It seems simple, but it's important. You never know what the future holds and stepping on one person to get the win may do more damage than it's worth.

 

SN: What is your daily driver?

EA: A V8 Nissan Titan Pro 4x Pickup. I have several heavily modified vehicles, so I really wanted a daily that I would have no interest in modifying. I need to pull a trailer, and I need to do truck stuff, so I bought it wholesale from a car dealer friend of mine. I wasn't even 5 miles away from the dealership before I reached out to Alpine to get a head unit so I could have CarPlay. I guess the moral of the story here is that working in this industry has ruined me, and I can't leave any car alone.

 

SN: What was the first vehicle you modified?

EA: A '74 VW Super Beetle. When I was 15, my dad told me if I wanted to have a car, I would have to work for it. Not only in the financial sense, but on the car as well. He drove me around with an envelope of the money I saved from mowing lawns to look at cars that I found in the local paper. We quickly realized all the CJ7s in my price range had been destroyed by Pennsylvania road salt, so I started looking at Beetles. Finally, we found one at a junkyard that was mostly in one piece. It was a little more than I had to spend, but he taught me how to negotiate a deal to take it home. Once we got it towed back, he handed me a repair manual and pointed to his toolbox and said, "You can get your license once it's running and driving. You can use all my tools and if you need something else, I'll buy it." I think that moment really set me on the path I am now.

 

Fill out a TORA-member spotlight form to highlight how you or your company are contributing to the truck and off-road specialty-equipment industry. Selected candidates are eligible to be featured on TORA's social media, SEMA News and future TORA member updates. 

Alongside the ICE World: Mercedes Brings Electric-Only C-Class EQ––Even in AMG Guise

 

In 2027, Mercedes will once again raise the bar with the launch of its highly anticipated next-generation all-electric compact sedan. The new Mercedes C-Class EQ will embody cutting-edge technology, sustainability, and the brand's commitment to a greener automotive future.

 

The Mercedes C-Class EQ boasts a sleek, aerodynamic design that seamlessly combines elegance with functionality. The exterior features distinctive LED lighting elements, a sculpted front grille, and a futuristic silhouette, signaling a departure from conventional internal combustion engine designs.

 

Powered by advanced electric drivetrain technology, the C-Class EQ delivers exhilarating performance without compromising efficiency. The electric powertrain ensures instant torque, enabling rapid acceleration and a quiet driving experience. The '27 C-Class EQ will be equipped with a state-of-the-art battery system that provides an impressive range on a single charge, making it a practical choice for both daily commuting and long-distance travel.

 

In line with Mercedes-Benz's commitment to sustainability, the electric C-Class incorporates eco-friendly materials in its interior design. The cabin features responsibly sourced wood accents, recycled textiles and environmentally conscious materials, setting a new standard for luxury vehicles that prioritize the planet.

 

The new Mercedes C-Class EQ is equipped with the latest generation of the Mercedes-Benz User Experience (MBUX) infotainment system. A large touchscreen interface, intuitive voice controls and seamless smartphone integration provide a futuristic, user-friendly driving experience. Additionally, the car is equipped with advanced driver-assistance features, including autonomous driving capabilities, for a safer and more relaxed journey.

 

Mercedes has invested heavily in expanding electric charging infrastructure, ensuring C-Class EQ owners have convenient access to a robust network of charging stations. With fast-charging capabilities, the C-Class can recharge a significant portion of its battery in a short amount of time, minimizing downtime and enhancing the overall ownership experience.

 

As the electric Mercedes C-Class will be competitively priced, sustainable luxury will become accessible to a broader market. It will be available in various trim levels, allowing customers to choose the features that best suit their preferences. The vehicle is set to roll out in key global markets, with a phased release plan to meet growing demand.

 

Our exclusive spy shots reveal that the upcoming '27 Mercedes-AMG C-Class is shifting toward a radical high-performance electric architecture. The EV model will ride on the specialized MB.EA-M platform (Mercedes-Benz Electric Architecture Mid-Size). Rumors indicate the top-tier configuration will produce well in excess of 600 hp, driven by advanced YASA axial-flux motors (two at the rear and one at the front). The electric AMG is undergoing rigorous mountain testing, with an official debut expected for the '27 model year.

 

Back to V8: Makeover for Mercedes-AMG CLE 63

 

There are changes to the Mercedes CLE coupe at both the front and rear, but it is still not a major makeover for the car. An expanded Panamericana-style grille, new lower inlets and headlights that gain the star-logo LED running lamp first seen on the Concept CLA a few years ago appear to account for the updates to the front end--both for the standard CLE and its AMG-powered cousins bearing the 53 and 63 badges.

 

Changes at the rear include new taillights, once again featuring those stars. The lower bumper layout has also been revised slightly.

 

We can't see much of the new car's interior, but one change is clearly visible. It features a new steering wheel, adopting Mercedes-Benz's latest design with the return of physical controls instead of haptic touchpads. There should be some software updates and possibly hardware changes, but the screens themselves, along with the rest of the dashboard, appear unchanged.

 

CarBuzz spies report that the new car will get a V8 for the first time. The car, which launched in 2023 as a successor to both the C-Class and E-Class coupes, arrived with a 3.0L inline-six badged as the CLE 53. This time around, it's expected to retain that engine, which now produces 443 hp. But there's an even more powerful option on the way.

 

AMG's V8-powered CLE 63 will get the 4.0L twin-turbo V8 that first debuted in the S-Class sedan earlier this year. It's an evolution of Mercedes-Benz's existing V8 engines and features a high-revving flat-plane crankshaft. The engine is expected to produce around 600 hp in the CLE 63, leaving room above it for the Mythos performance model that AMG has been teasing. That model could produce 650 hp or more when it arrives.

 

Mercedes-AMG is slowly phasing out its attempts to replace V8s with a 2.0L four-cylinder. The C63 equipped with that engine and plug-in hybrid system made more power than the V8, but buyers didn't care. They wanted the sound, not the impressive 469hp 2.0L.

 

In 2025, AMG boss Michael Scheibe remarked that, "We see that some of our very loyal customers struggle a bit with the concept. Of course, no doubt we have also lost some customers who are just into V8s."

 

The facelift is expected to be revealed later this year and will likely go on sale in early 2027. Mercedes-Benz is in the midst of a major product offensive that includes 30 new or refreshed vehicles by the end of 2027.

 

Story and photos by Andreas Conradt, Automedia

 

By SEMA News Editors

 

RealTruck

BAKFlip MX4 EZ-Lift

 

RealTruck has announced the availability of the BAKFlip MX4 EZ-Lift, the latest addition to the brand's MX4 lineup. According to the manufacturer, the EZ-Lift requires only 10.5 lbs. of lift force, and is equipped with an oversized paddle handle for simple, one-motion unlatching, delivering a three-times reduction in lifting effort. Advanced seals and precision-fit clamps create a tight, edge-to-edge barrier to keep cargo dry, RealTruck said, and has a multi-layer aluminum construction over a high-density core to deliver a stronger, more durable surface.

realtruck.com

By SEMA News Editors

 

The 2026 SEMA Show, November 3-6 in Las Vegas, will once again bring together the global automotive aftermarket for four days of innovation, education, networking and business opportunities. Alongside thousands of exhibitors and product debuts, attendees will have access to a wide range of activations and featured experiences throughout the SEMA Show campus.

 

From industry-leading competitions and educational programming to art exhibits, livestream coverage and emerging vehicle technologies, the following activations are among the highlights planned for this year's SEMA Show. 

 

Don't wait––register today to secure your badge for the SEMA Show and experience the automotive aftermarket's biggest week in person.

 

 

 

2026 SEMA Show Features and Activations

 

New for 2026: Powersports/Side-by-Side (SxS)/Lifestyle Section

 

The Powersports/SxS/Lifestyle section will be anchored in the West Hall, with access to adjacent parking lots for dynamic outdoor activations and vehicle demonstrations.

 

The Show floor will undergo an evolution to group trucks, off-road and powersports together, reflecting the "total package" approach enthusiasts take toward their adventure builds. The section will highlight a diverse range of categories, including:
 

• Motorcycles and dirt bikes
• Side-by-sides
• Related adventure lifestyle gear and accessories

New and returning manufacturers are already showing excitement for the expanded section.

"We're proud to represent KYT Helmets at SEMA 2026," said TJ Jira, CEO of KYT Americas. "We believe it's an opportunity to elevate powersports and bring more visibility to our brand in the market."

 

Get all the details.

 

Show-Stopping Builds

 

From the Toyo Tires Treadpass to hundreds of booth and feature vehicles across the campus, the creativity and craftsmanship set for display this year will inspire and impress any automotive aftermarket enthusiast.

 

SEMA Battle of the Builders Presented by Mothers Polish

 

Now in its 13th year, the famed SEMA Battle of the Builders Presented by Mothers Polish competition continues to stand as the automotive aftermarket's premier platform for custom builders exhibiting at the SEMA Show.

 

New for 2026: The SEMA Battle of the Builders will expand to include motorcycles, introducing an additional set of awards recognizing the Top 3 standout bike builders and an overall motorcycle champion with the new SEMA Battle of the Builders: Bike Builder Shootout category.

 

For 2026, the competition will again feature its four core automotive competition classes: Hot Rod & Hot Rod Truck; 4 Wheel Drive & Off-Road; Sport Compact, Import Performance, Luxury & Exotic; and BFGoodrich Young Guns.

 

Class winners will advance through the competition, with one ultimately named overall Battle of the Builders champion.

 

Get the complete details.

 

View on the floorplan.

 

SEMA Education

 

SEMA Education offers Showgoers a dynamic experience that complements the high-energy learning environment found throughout the Show floor. Attendees can develop new skills, connect with industry leaders and gain practical business insights through sessions covering emerging trends, technical advancements, workforce development and business growth strategies.

 

Attendees can reserve a spot in one of dozens of educational sessions through the Registration Resource Center after registering.

 

Add Education sessions to your badge during the attendee registration process. Already registered? Add tickets to your badge through the Registration Resource Center. 

 

SEMA Collision Repair Stage

 

The SEMA Collision Repair Stage will serve as a hub for industry engagement, bringing together collision-repair professionals for education, discussion and networking throughout the SEMA Show.

 

Through dedicated programming from the Inter-Industry Conference on Auto Collision Repair (I-CAR) and the Society of Collision Repair Specialists (SCRS), attendees can participate in collision-repair-focused educational sessions and special industry events designed to address the latest trends, technologies and business challenges facing the collision-repair market. The stage offers valuable opportunities to learn from industry experts, gain practical insights and connect with peers across the collision-repair community.

 

View on the floorplan.

 

SEMA FutureTech Studio

 

The SEMA FutureTech Studio is a real-world reflection of today's advancements and opportunities available to aftermarket businesses.

 

Located in booth #24401, this featured exhibit brings together experts and cutting-edge technologies from across the mobility landscape, with innovations in alternative fuels, electric vehicle (EV) and powertrain development, advanced manufacturing and advanced vehicle safety systems.

 

View on the floorplan.

 

New Products Showcase

 

The New Products Showcase is the world's largest display of new automotive aftermarket products and remains one of the top destinations for buyers and media at the SEMA Show.

 

Featuring thousands of newly introduced products from across the industry, the Showcase offers attendees a firsthand look at the innovations shaping the future of the automotive aftermarket, returning to the Lower South Hall near the main registration.

 

View on the floorplan.

 

PRO Cup Challenge

 

Organized by the SEMA Professional Restylers Organization (PRO), the PRO Cup Challenge celebrates creativity, craftsmanship and innovation within the restyling industry while demonstrating the value of dealer-ready accessory packages.

 

Finalists are challenged to design an accessory package for a new-model vehicle that appeals to a broad audience while meeting real-world dealership requirements. Entries are evaluated on marketability, ease of reproduction, creativity and profitability, while attendees also have the opportunity to vote for their favorite build through the People's Choice Award.

 

Get the complete details.

 

View on the floorplan.

 

Global Tire Expo-Powered by TIA

 

Sponsored by the Tire Industry Association (TIA), the Global Tire Expo serves as a comprehensive showcase for the tire industry, featuring the latest products, technologies and services from leading manufacturers and suppliers. The exhibit attracts tire dealers, retailers, distributors and automotive professionals from around the world while providing valuable opportunities for networking and business development.

 

SEMA Industry Honors

 

One night. One stage. Celebrating the people and stories driving our industry forward––only at the 2026 SEMA Industry Honors in Las Vegas.

 

On Thursday, November 5, the 2026 SEMA Industry Honors takes over the BleauLive Theater at Fontainebleau Las Vegas for an unforgettable evening celebrating the people, companies and innovators driving the specialty-equipment industry forward. From SEMA Content Creator of the Year to SEMA Person of the Year and other prestigious honors, this is the industry's premier night of recognition.

 

Get the complete details.

 

Purchase tickets during the attendee registration process. Already registered? Add tickets to your badge through the Registration Resource Center. 

 

SEMA Show Kickoff Breakfast

 

A longstanding SEMA Show tradition, the Kickoff Breakfast brings together the aftermarket community before the Show officially opens. The event celebrates the innovators and entrepreneurs driving the industry forward and includes the presentation of the New Product Showcase Awards, Manufacturer of the Year and Channel Partner of the Year honors.

 

Set for Tuesday, November 3, at 7:00 a.m. local time, tickets are available for purchase during the attendee registration process. Already registered? Add tickets to your badge through the Registration Resource Center. 

 

SEMA Live

 

The SEMA Show opens its doors to a worldwide audience, for the third year in a row, via a livestream available on YouTube and Facebook. Throughout Show week, SEMA Live is set to feature 31 hours of up-close SEMA Show coverage across four days.

 

Attendees can see how it all comes together in person at the SEMA Live Studio in its Central Hall location, booth #20341.

 

View on the floorplan.

 

SEMA Gear

 

Visit any of the SEMA Gear locations throughout the Show floor to purchase the official branded apparel and merchandise for the SEMA Show. Hurry, as these limited edition and collector items can sell out quickly. Search "SEMA Gear" at SEMAShow.com/floorplan and on the SEMA Show app to see all locations available, or click below.

 

View on the floorplan.

 

Featured SEMA Show Artist Larry Chen

 

Photographer Larry Chen, pictured above, has spent two decades documenting the people, vehicles and moments that define automotive culture. As the Featured SEMA Show Artist, Chen's photography will be incorporated throughout the Show's visual identity, appearing in signage, marketing materials and special installations. Chen is the first photographer selected as Featured SEMA Show Artist and the fifth creative to receive the honor since the program's inception.
 

 

Art Walk

 

Get immersed in automotive lifestyle and culture at the SEMA Show Art Walk, where some of the industry's premier artists will showcase their latest creations and celebrate the creativity that drives car culture.

 

Keep an eye on SEMA News for additional updates, announcements and programs set for the 2026 SEMA Show.

 

The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration is now open online. For more information, visit semashow.com.  

 

SEMA Fest has been confirmed for Friday, November 6, and industry members will get the lowest rate on tickets through the registration portal and Attendee Resource Center. Sign up for updates at semafest.com.  

 

By SEMA News Editors

 

The specialty-equipment market remained steady and resilient this past year, generating $52.92 billion in accessory and performance parts sales despite mixed economic conditions.

 

SEMA's newly released "2026 SEMA Market Report" explores the trends, consumer behaviors and vehicle-market shifts shaping the future of the automotive aftermarket. From pickup truck modifications and performance upgrades to changing demographics and powertrain trends, the report provides data-driven insights to help businesses identify opportunities and make informed decisions.

 

This article highlights several key findings, but the full report offers a much deeper look at the market forces influencing the industry today and in the years ahead.

 

Personalization Continues to Drive the Aftermarket

 

Vehicle personalization remains a cornerstone of the aftermarket.

 

Approximately one in four vehicle owners purchased accessory or performance products to personalize their vehicles in 2025, reinforcing the continued demand for customization across a broad range of consumers.

 

While enthusiast builds and dedicated project vehicles remain important segments, the research shows that most consumers purchase aftermarket products to personalize, improve or enhance their everyday drivers.

 

What it means: The market opportunity extends well beyond hardcore enthusiasts. Products that help consumers personalize daily-driven vehicles continue to attract significant demand.

 

Pickups Remain the Industry's Largest Segment

 

Pickup trucks continue to generate the largest share of aftermarket sales.

 

According to the report, pickup-related accessories and performance products accounted for 30% of total industry sales in 2025. Vehicle owners spent more than $15 billion modifying pickups for off-road recreation, utility and lifestyle applications.

 

What it means: Trucks remain one of the industry's strongest opportunities, with continued demand for products supporting work, recreation and personalization.

 

Younger Consumers Are Fueling Future Growth

 

The next generation of enthusiasts continues to play a critical role in the aftermarket.

 

More than half of accessory and performance parts buyers are under the age of 40, and younger consumers are more likely to undertake performance-focused and complex vehicle builds than older generations.

 

What it means: Businesses that understand younger consumers' interests, purchasing habits and vehicle preferences will be better positioned for long-term growth.

 

The Vehicle Fleet Continues to Evolve

 

The U.S. vehicle population continues shifting toward crossovers and utility vehicles as automakers produce fewer traditional passenger cars.

 

Even so, coupes, sedans and convertibles still account for more than one-third of vehicles on the road today, representing a substantial market for aftermarket products and services.

 

What it means: Emerging vehicle segments create new opportunities, but established vehicle categories remain highly relevant to the aftermarket.

 

Alternative Powertrains Grow While ICE Remains Dominant

 

Electric and hybrid vehicle sales continue to grow, now representing more than 15% of new-vehicle sales.

 

However, the report indicates that internal combustion engine (ICE) vehicles are expected to remain the dominant powertrain for new vehicles sold in the United States through the next decade.

 

What it means: Aftermarket businesses can continue supporting their core ICE customers while monitoring growing opportunities in hybrid and electric vehicle segments.

 

Turn Data Into Opportunity

 

Understanding where the market is headed can help businesses make smarter decisions about product development, marketing, inventory planning and customer engagement.

 

The "2026 SEMA Market Report" provides a detailed look at:

 

• Industry size and market dynamics.
• Consumer purchasing behavior.
• Pickup truck market trends.
• Younger enthusiast demographics.
• Vehicle fleet and powertrain changes.
• Emerging opportunities across the aftermarket.

 

In a competitive market, access to reliable data can be a valuable advantage.

 

Go Deeper: Save Your Seat for the Market Research Webinar on July 1

 

Want a deeper look at the findings? Join SEMA's Market Research team on Wednesday, July 1, at 10:00 a.m. PDT for a virtual launch webinar, where experts will break down the report's key takeaways, discuss emerging trends and answer attendee questions live.

 

SEMA's Market Research team provides information and insight to help SEMA members and the specialty automotive aftermarket make better business decisions. Its focus is on delivering reports, data and consultation that help companies understand the market and their customers.

 

The full "2026 SEMA Market Report" is available for purchase, with discounted pricing available to SEMA members. Businesses that join SEMA gain access to valuable market research resources, industry insights and tools designed to help them grow and compete more effectively. Learn more about SEMA Membership at sema.org/membership-business.

 

By SEMA News Editors

 

SEMA Show organizers know travel costs can add up, which is why they've partnered with Las Vegas hotels across every price tier to offer the best nightly rates--plus exclusive perks and a simple, affordable booking process. Book now through onPeak, the SEMA Show's official housing partner, to maximize savings on your SEMA Show accommodations.

 

Even better: There's still availability, albeit limited, in different hotels* that come out to less than $150 per night, including mandatory hotel fees. These properties include:

 

• Excalibur ($93/night average)
• Luxor ($103/night average)
• Circus Circus ($110/night average)

 

Hotel reservations for the 2026 SEMA Show, November 3-6, Las Vegas, can be made online at semashow.com/hotel.

 

 

The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration is now open online. For more information, visit semashow.com.

 

SEMA Fest has been confirmed for Friday, November 6, and industry members will get the lowest rate on tickets through the registration portal and Attendee Resource Center. Sign up for updates at semafest.com.  

 

*Availability and room options are subject to change. Options available as of the publish date on June 10. For the most up-to-date offerings, visit semashow.com/hotel.

 

By SEMA News Editors

 

The countdown to the SEMA Show is on. Automotive professionals have just days left to secure the lowest available registration rate for the 2026 SEMA Show before badge prices increase after Friday, June 26.

 

Registering now not only saves money: it also unlocks access to hotel booking, educational sessions, special-event tickets and other planning resources designed to help attendees maximize their time in Las Vegas this November 3-6.  

 

The SEMA Show floor serves as the ultimate destination for automotive professionals of all experience levels, backgrounds and areas of focus to convene, share insights and ideas and conduct business for four days straight. 
 

Why Register Before June 26?

• Save $25 per badge before rates increase.
• Reserve hotel rooms at guaranteed lowest rates through onPeak.
• Access the Registration Resource Center immediately.
• Purchase tickets for SEMA Fest and other special events.
• Reserve seats for popular education sessions before they fill up.
• Start planning meetings, booth visits and networking opportunities months in advance.

 

Register Before June 26 and Save

Approved attendees can register for a SEMA Show badge at the lowest available rate ($50 per badge) until pricing increases (to $75 per badge) after Friday, June 26.

 

The sooner an attendee registers for the SEMA Show, the more they save. But, early registrants can also get a head start on their SEMA Show plan, with access to the Registration Resource Center to print receipts, register a spouse, book hotels, reserve a spot in one of dozens of educational sessions, purchase tickets to events like SEMA Fest, the SEMA Show Kickoff Breakfast, SEMA Industry Honors and more.

 

How to Save on Your 2026 SEMA Show Hotel Reservations 

Hotel reservations are open through SEMA's only official housing partner, onPeak. Bookings made in the official SEMA Show block are eligible for hotel loyalty and member programs and are guaranteed to be the lowest possible prices available. That's right: organizers will price-match if you happen to find a lower rate, so there's no downside to booking within the official SEMA Show hotel block at semashow.com/hotel. 

 

How to Save on Airfare to Las Vegas for the SEMA Show

SEMA Show organizers know travel costs can add up, which is why they've partnered with several airlines to offer exclusive discounts for attendees heading to the 2026 SEMA Show. 

 

With these deals from exclusive SEMA Show partners––detailed at the link below––attendees can take advantage of airfare savings while planning their trip to the industry's premier automotive aftermarket event. 

 

SEMA Fest Is Back in 2026

SEMA Fest, which has featured headliners Imagine Dragons, Cage the Elephant, Sublime and Queens of the Stone Age, will return to Las Vegas on Friday, November 6, with motorsports, music and car culture. 

 

Tickets are available now for industry members at the lowest available price ahead of the 2026 lineup announcement. Qualified SEMA Show attendees can add SEMA Fest tickets directly through the Registration Resource Center when securing a Show badge.

 

Non-industry friends and family can purchase tickets now at SEMAFest.com, along with passes for the one-day "SEMA Show Friday–Open to the Public," a bucket-list experience for automotive enthusiasts.

 

Every dollar saved before arriving in Las Vegas is a dollar that can be invested back into your business. Register now, lock in the lowest badge rate available, and begin planning for four days of new products, industry connections, business opportunities and unforgettable experiences at the 2026 SEMA Show.

 

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The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee, buyer and media registration is now open online. For more information, visit semashow.com. 

 

SEMA Fest has been confirmed for Friday, November 6, and industry members will get the lowest rate on tickets through the registration portal and Attendee Resource Center. Sign up for updates at semafest.com.  

 

By Ashley Reyes

 

Automotive restoration professionals still have time to register for the SEMA Automotive Restoration Market Organization (ARMO) online general membership meeting and panel discussion on business best practices, taking place Thursday, June 25, at 10:00 a.m. PDT/1:00 p.m. EDT.

 

During the general membership meeting, select committee leaders will share brief updates on ARMO's key initiatives and member resources. The event will then transition into a panel discussion, offering attendees a rare opportunity to learn from top restoration shop owners as they share insights into building a profitable business.

 

Moderated by Joanna Agosta Shere, president of Steele Rubber Products, the discussion will feature panelists Amy Beck of Hahn Auto Restoration, Tony D'Antonio of D'Antonio Automotive and Jesse Henke of JH Restorations Ltd. Together, they will share real-life examples of what works, what doesn't and where shops unknowingly lose time and money––and how to fix it.

 

What You'll Learn:

• Foundations of a successful business
• Financial and billing practices
• Efficient workflows and operations
• Client experience and marketing strategies

 

Whether you manage projects, cash flow or make important decisions, this session will provide you with strategies that experienced shop owners use every day to run a profitable and sustainable business.

 

ARMO membership is open to SEMA member companies serving the automotive restoration market, including manufacturers, distributors, retailers, restorers and car clubs. To learn more or to join, visit www.sema.org/armo.

By Ashley Reyes

 

The SEMA Future Leaders Network (FLN) has named Brian Myers, owner of RallyeRestorations & Repair, LLC, as the network's newest spotlight member. 

 

Get to know Myers in his interview with SEMA News below. 

 

SEMA News: What is the best advice you have ever received? 

Brian Myers: Some of the best advice I have received is to work for a purpose, not a paycheck. The work you do, the business you create, etc. represents you as a person. Understanding that people know you by the quality of work you do has helped me to make things right when necessary and always do quality work.

 

SN: What keeps you in the industry? 

BM: It is a lifestyle; building cars is one of the most challenging things you can do in this industry. Nothing you do is ever the same, learning never ends and let's be honest, there is nothing cooler out there.

 

SN: Where can you be found on Saturday? 

BM: You can find me most weekends still working in the garage. Sometimes I even find time to work on my own project vehicles!

 

SN: How do you prepare for an important meeting? 

BM: Typically, I like to be prepared to take notes, ask questions and have a brief understanding of who I am meeting with and what topics it will consist of.

 

SN: If you could go to lunch with an industry leader, living or dead, who would it be? 

BM: Tough question, our industry is full of history and rich with technological advancements throughout the years. Carroll Shelby, a man who needs no introduction is who I would choose. Watching some of his interviews late in his life offered great insight into why I do what I do. You do it because you enjoy it (most days) and hope that one day you can look back and see that you had an impact on someone's life.

 

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Fill out an FLN member spotlight form to be eligible to be featured on FLN's social media, SEMA News and FLN member updates. 

By SEMA News Editors

 

From left to right: Dystany Spurlock, Aicha Evans, Nelson "Jack" Edwards, Randy Parker and Cornelius Coffey.

 

The African American Automotive Association (AAAA) has announced the latest group of individuals to be inducted into the AAAA Hall of Fame as the Class of 2026.

 

2026 AAAA Hall of Fame Inductees: Randy Parker, Nelson "Jack" Edwards, Dystany Spurlock, Aicha Evans and Cornelius Coffey.  

 

Since the AAAA's inception, its mission has been to preserve, celebrate, and elevate Black excellence within the automotive industry and motorsports, representatives of the organization said. This year, it is taking a monumental step forward. 

 

The 2026 Induction Class marks an expansion of the AAAA's scope from traditional automotive and racing sectors into the broader realm of global mobility. From the factory floors of Detroit and the high-speed banks of modern race tracks to the futuristic world of artificial intelligence and the boundless skies of aviation––this class proves that Black innovation has continuously moved the world forward, AAAA representatives said.

 

"Whether it is planes, trains, automobiles, or autonomous tech, the 2026 inductees represent the past, present, and ultimate future of global mobility," said Chris Harris, founder of the AAAA.

 

Read about each of the AAAA Hall of Fame Class of 2026 Inductees below:

 

Randy Parker 

 

Category: The Corporate C-Suite and OEM Leadership 

Title: First African American CEO of a Major Automaker's North American Division 

Bio: Randy Parker shattered one of the highest glass ceilings in the global automotive industry when he was appointed president and CEO of Hyundai Motor America. With over three decades of distinguished automotive experience, Parker's journey to the top of the industry is a masterclass in executive excellence. Before making history at Hyundai, he climbed the ranks through vital leadership roles at General Motors, GMAC and Nissan, where he served as vice president of sales. Upon taking the helm at Hyundai, Parker became the first African American to lead a major automotive manufacturer's North American regional division. His tenure has been defined by revolutionary market growth, spearheading record-breaking sales volumes and driving the brand's aggressive, award-winning push into mass-market electrification. Parker is being inducted not only for his profound commercial impact on the global market but for serving as a vanguard for Black executive representation at the absolute pinnacle of corporate automotive leadership. 

 

Nelson "Jack" Edwards 

 

Category: Labor Foundation and Autoworker Rights 

Title: Trailblazing UAW Vice President and Civil Rights Advocate 

Bio: While engineers design cars and drivers race them, Nelson "Jack" Edwards protected the Black hands that built them. Leaving Alabama for Detroit in 1937 during the Great Migration, Edwards immediately entered the grueling forge and foundry plants of Chrysler and later the Ford Lincoln plant (Local 900). Facing systemic Jim Crow-era discrimination inside the factories, he dedicated his life to organizing and protecting workers. In 1962, Edwards made history as the first African American elected to the UAW's International Executive Board, and in 1970, he shattered the ultimate labor ceiling by becoming the first Black vice president of the UAW. Edwards fundamentally changed what it meant to be an American industrial worker. He championed the legendary "25 and Out" pension plan, which allowed foundry and forge workers––who faced toxic dust and extreme heat––to retire with full benefits after 25 years. He also secured company-funded medical exams and standardized paid time off. Beyond the shop floor, UAW President Walter Reuther sent Edwards directly to Birmingham in 1963 to stand alongside Dr. King in the Civil Rights fight, and Edwards later co-founded the Coalition of Black Trade Unionists (CBTU). Edwards is inducted posthumously for establishing the very human foundation upon which American automotive prosperity was built. 

 

Dystany Spurlock 

 

Category: Motorsports 

Title: Record-Breaking Drag Racer & Historic NASCAR Pioneer 

Bio: Dystany Spurlock is actively rewriting the history books across multiple racing disciplines, demonstrating a remarkable level of versatility in modern motorsports. She initially established her legacy on two wheels, showcasing elite precision on the drag strip to set multiple world records in motorcycle drag racing. Building on those achievements, Spurlock made history in 2025 by becoming only the second Black woman to compete in the prestigious NHRA Pro Stock Motorcycle class. In 2026, Spurlock transitioned into four-wheel stock car racing, demonstrating an impressive adaptability across distinct motorsport formats. She broke monumental ground by becoming the first Black woman to compete on the ARCA Menards Series platform. Continuing her rapid ascent, she reached the national touring level by becoming the first Black woman to qualify and race in a NASCAR Craftsman Truck Series event. While Spurlock continues to write her story, she has shattered one of the final remaining "firsts" in American motorsports history, cementing her place as a historic pioneer for the next generation of drivers. 

 

Aicha Evans 

 

Category: Technology 

Title: CEO of Zoox and Pioneer in Self-Driving Mobility 

Bio: Aicha Evans perfectly embodies the reality that tech is the new horsepower. Before entering the automotive landscape, Evans spent over a decade as a powerhouse executive at Intel, rising to chief strategy officer and managing global wireless technologies like Bluetooth, Wi-Fi and 5G. In 2019, she made a historic transition to the automotive sector as the CEO of Zoox (later acquired by Amazon), becoming the first African American woman to lead an autonomous vehicle company. Crucially, Evans is not just developing software; she is running a full-scale automotive OEM. Under her leadership, Zoox designed, engineered and manufactured a brand-new, ground-up, highway-capable electric vehicle. This symmetrical robotaxi features no steering wheel or pedals, built-in four-wheel steering and has been rigorously crash-tested to meet federal automotive safety standards. Evans is being inducted for bridging Silicon Valley innovation with automotive manufacturing, proving that the future of the car belongs to software-defined mobility. 

 

Cornelius Coffey 

 

Category: The Horizon: Automotive and Aviation Bridging 

Title: Master Auto Mechanic Turned Historic Aviation Pioneer 

Bio: Cornelius Coffey's legendary career is the ultimate proof that automotive mastery is the foundational springboard for all global mobility. Long before conquering the skies, Coffey graduated at the top of his class from the Chicago School of Automotive Engineering and spent years working as a certified Auto Master Mechanic at a prominent Chevrolet dealership. When systemic racism blocked him from commercial flight schools, Coffey used his deep automotive expertise to build his first aircraft by hand, powering it with a motorcycle engine. Furthermore, it was his employer at the Chevrolet dealership who legally championed Coffey's right to enter aviation school. Coffey went on to become the first African American to hold both a pilot's and aircraft mechanic's license, founding the first Black-owned certified flight school in the U.S. and training the legendary Tuskegee Airmen—a historic legacy built entirely on an automotive foundation. 

 

Established by Harris in 2023, the AAAA is dedicated to inspiring the next generation of automotive professionals by offering hands-on learning experiences, industry exposure, and partnerships with key stakeholders. In 2025, the organization was integrated into the Foxxtecca brand, co-founded by Harris and Kellie Crawford, whose mission is to bridge the gap between automotive innovation and cultural expression.

 

The AAAA Hall of Fame honors the remarkable achievements of Black individuals in the automotive, transportation, and motorsports industries.

 

To learn more about the Hall of Fame and its inductees, visit aaaassoc.com/hall-of-fame. 

 

Image courtesy of AAAA