By SEMA News Editors
Attending the 2026 SEMA Show is already a smart investment: instead of taking multiple trips to meet suppliers, evaluate new products, attend training and network with industry leaders, attendees can accomplish it all in one place, November 3-6 in Las Vegas.
And with a little planning, savvy Showgoers can stretch their budgets even further. From discounted travel and hotel rates to included education sessions and complimentary member amenities, here are some of the best ways to maximize a return on investment at the SEMA Show.
Register Early and Build an Agenda for the SEMA Show
One of the easiest ways to save is simply registering before prices increase. The next registration deadline is Friday, September 25, when attendee badges increase from $75 to $100.
When securing a SEMA Show registration, don't overlook SEMA Education, featuring dozens of complimentary sessions available to be added to a badge in just a few clicks. For those already registered, events and sessions can be added or modified in the Registration Resource Center.
This year's SEMA Show features dozens of expert-led education sessions, with most included in a Show registration. Reserve seminars in advance to build a schedule around the topics most relevant to your business and avoid missing popular presentations.
Read more: Explore the full SEMA Education schedule and reserve sessions.
Book Through the Official SEMA Show Hotel Block
SEMA Showgoers don't have to choose between earning hotel rewards and securing the best rates.
Attendees who book through the official SEMA Show hotel block managed by onPeak can earn eligible hotel loyalty rewards points while taking advantage of the lowest possible rates, flexible reservation policies and convenient access to Las Vegas' top hotels.
The SEMA Show team negotiates discounted hotel rates exclusively for attendees, often below publicly available pricing, and participating reservations are backed by price-match protection.
Read more: Discover the benefits of booking through the official SEMA Show hotel block.
Save on Transportation: Airfare and Las Vegas Monorail and the Las Vegas Loop
SEMA Show attendees can take advantage of exclusive airfare discounts through participating airlines Alaska Airlines, Delta Air Lines, Southwest Airlines and United Airlines to help get them to Las Vegas.
In addition, the Las Vegas Monorail provides quick access to the SEMA Show at the Las Vegas Convention Center (LVCC) and the Vegas Loop also offers low-cost paid routes to connect nearby resorts: Resorts World Las Vegas and Westgate Las Vegas and Encore/Wynn.
Read more: Find airline discount codes, Monorail savings and transportation details before booking a trip.
Take Advantage of SEMA Membership Perks
SEMA members have access to the Members Lounge (North Hall room N251), providing a comfortable environment away from the activity of the Show floor with complimentary coffee, internet and printer access, device charging stations, comfortable seating, networking opportunities and more.
Members can also reserve private meeting rooms, helping maximize every minute of the week.
Read more: One of the best-kept secrets at the SEMA Show is reserved for members.
Tell Your Customers and Followers You're Attending SEMA
One of the easiest ways to maximize your SEMA Show is to sharing plans on social media or through email. This can help customers, prospects and industry partners schedule time to meet with you during the week.
SEMA offers free Digital Tools, including ready-to-post social media graphics, copy templates and logos that make it easy to promote your attendance. Download the assets, announce where you'll be and start filling your calendar before you get to Las Vegas.
Discover the free digital tools and let your customers know you're in for the SEMA Show.
Maximize the Return on Investment at SEMA
Schedule appointments with customers, suppliers and prospects before heading to Las Vegas to accomplish more in fewer days. Then use the SEMA Show floorplan--and the SEMA Show mobile app when it becomes available--to map a route across the LVCC that makes sense and avoids backtracking.
And don't forget to utilize the on-campus Vegas Loop. It's a free-of-charge underground transportation system of approximately 2 mi. of tunnels accommodating a fleet of zero-emissions Tesla vehicles. Since it's designed to transport more than 4,400 attendees per hour between five stations across the 200-acre LVCC, Showgoers can't beat the convenience of this service.
Attending SEMA With Your Team to Maximize ROI
Companies sending a team of employees to the SEMA Show can multiply the value of the trip by dividing responsibilities.
Assign team members to different product categories, education tracks or exhibitor appointments, then share notes after the Show. This way, a team can cover more ground without duplicating efforts.
Like any good investment, the more thoughtfully you plan your SEMA Week, the greater the return.
The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration is now open online. For more information, visit semashow.com.
SEMA Fest has been confirmed for Friday, November 6, and industry members will get the lowest rate on tickets through the registration portal and Attendee Resource Center. Sign up for updates at semafest.com.
