By Ashley Reyes
Motorsports product manufacturers can build quality relationships with leading automotive media during the MPMC Media Trade Conference, taking place February 2-4, 2027, in Orlando, Florida. The 2027 conference is celebrating its 30th anniversary as the industry's premier business-to-media networking event, giving manufacturers opportunities to share their latest product and company news with media in a focused environment.
SEMA Motorsports Products & Media Council (MPMC), Truck & Off-Road Alliance (TORA) and Performance Racing Industry (PRI) business members can register now at mediatradeconference.com to secure the lowest price. After September 8, registration rates will increase by $100.
Since 1998, the Media Trade Conference has served as the industry's premier event for connecting manufacturers with media professionals, including journalists, reporters, editors, podcasters and content creators. Participating manufacturers receive a hotel suite that serves as their "exhibit space" throughout the week. Over the three days, they will host up to 42 prescheduled, 30-minute meetings with media outlets to discuss opportunities for future coverage, including product features, technical content, podcast interviews and long-term editorial relationships.
"I am a huge fan of the Media Trade Conference," said Trent McGee of Centerforce Clutches. "It's really expanded because media outlets used to be traditionally print, the whole media landscape has completely changed. As a result, it's very much a moving target. The Media Trade Conference really gives you an opportunity to expand your reach or make connections that you probably otherwise wouldn't have. "
Over the years, the Media Trade Conference has built a strong reputation within the industry for its unique format, with quality conversations happening from room to room and after-hours events encouraging relationship-building and networking. As the event celebrates its 30th anniversary in 2027, attendees can expect to leave with valuable connections that can amplify their brand and products for years.
Your Next Media Feature Could Be Just One Meeting Away––Sign Up Today
Manufacturer registration for the Media Trade Conference is open to SEMA MPMC, TORA and PRI business members. Exhibitors can save money by registering before the September 8 early-bird pricing deadline. Media registration will open in October. To learn more and to register, visit mediatradeconference.com.
