By SEMA News Editors
The SEMA Show is where the industry comes together, but the connections you make are what drive results. From inviting customers to using lead retrieval tools, exhibitors have access to resources that can help them turn their trip to the 2026 SEMA Show, November 3-6 in Las Vegas, into meaningful business opportunities.
Put Your Build in the Spotlight
Your booth isn't the only place your brand can make an impression at the 2026 SEMA Show. The Feature Vehicle Display program gives exhibitors another opportunity to showcase products in a real-world application, attract attention and drive additional traffic and connections across the Show floor.
Although the July 31 application deadline has passed, SEMA Show organizers are still accepting feature vehicle applications, which will be reviewed at the end of September or as space allows. Approved vehicles are also promoted through the SEMA Show app with details about the build, products, builder and sponsoring exhibitor.
Select applicants who submitted on or before July 31 will receive an approval and confirmation email on August 28. Applications that submit after the July deadline are subject to approval at the end of September, or as space allows.
Capture Leads With Xpress Leads
Instead of writing down contact information manually, exhibitors can use Maritz's Xpress Leads to scan attendee badges in just a few seconds and capture lead information. The tool also makes it easy to review leads at the end of each day so your team can stay organized and follow up after the Show.
Learn more about Xpress Leads.
Invite Customers to the Show
The new "Invite a Customer" program gives exhibitors a complimentary way to reach customers, prospects and guests with personalized invitations to the 2026 SEMA Show and 2026 AAPEX. Exhibitors can share a unique registration link, use a pre-programmed email service or provide customers with a unique Customer Pass Code.
Learn more about the "Invite a Customer" program.
Register Your Team
Make sure your booth is staffed and ready to connect with attendees by registering your team members in advance through the SEMA Show Exhibitor Resource Center. After logging in with your exhibitor company name and password, you can manage your team's registration and prepare your staff for Show week.
Measure Booth Engagement With FastSensor
Exhibitors can use FastSensor's AI-powered analytics to understand how attendees move through and interact with their booth. Reporting options measure visibility, impressions, walk-bys, dwell time, traffic flow and engagement, giving exhibitors data they can use to evaluate their Show performance.
FastSensor offers three reporting levels: Impact, Engagement and Growth, with pricing starting at $3.75 per square foot. Each provides progressively deeper insight into attendee movement and booth performance.
Explore FastSensor booth analytics.
Keep Up With Deadlines and the Exhibitor Service Manual
With the 2026 SEMA Show approaching, exhibitors should keep key deadlines for booth orders, rentals, vehicle applications, celebrity appearances and other Show requirements on their radar. The SEMA Show deadlines checklist provides a centralized reference for upcoming dates and can help exhibitors stay on schedule and avoid unnecessary costs.
View the SEMA Show deadlines checklist.
For additional information on booth services, regulations, vehicle displays, marketing opportunities and other exhibitor resources, visit the Exhibitor Service Manual.
Missed the first parts of our SEMA Show exhibitor tips? View it below:
- Have a Plan for the 2026 SEMA Show: Essential Resources for Exhibitors
- Exhibitors: Maximize Your Marketing ROI at the 2026 SEMA Show
The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration is now open online. For more information, visit semashow.com.
SEMA Fest has been confirmed for Friday, November 6, and industry members will get the lowest rate on tickets through the registration portal and Attendee Resource Center. Sign up for updates at semafest.com.
