By SEMA News Editors

SEMA News sources recently caught new images of the next-generation Hyundai Palisade testing in northern Sweden, and with seemingly close-to-production bodywork. The images show styling based on the Ioniq line of cars and reportedly will be offered with a hybrid powertrain option. 

While there's plenty of coverings, the front end looks as though it takes a lot from the new Kona and the Hyundai Seven concept, the latter of which previews an upcoming Ioniq electric SUV. It has a tall nose that gently curves over to the hood and large lower headlights that are likely augmented by a thin, full-width light bar.

Other notable features include blacked-out A- and C-pillars that provide a wraparound window appearance, suggesting that the roof will have a floating look like on the new Santa Fe. The back end looks more upright than the current model, according to the images, but still has vertical taillights. 

According to Korean news outlet ETNews, the SUV will be built on a new platform and will offer both a hybrid 2.5-L four-cylinder and a non-hybrid turbocharged 3.5-L V6. ETNews also reported that the new Palisade will be revealed early next year, with production coming the same year. 

By the SEMA Washington, D.C., office

The Kentucky legislature's Senate Bill (S.B. 215), which restricts the state from adopting California's stricter emissions standards for new vehicles, has become law without Governor Andy Beshear's signature. 

The SEMA-supported law prohibits the state from setting or enforcing regulations on emissions that align with California's plan to phase out the sale of new gasoline- and diesel-powered vehicles by 2035. 

While not signing the bill, Governor Beshear allowed it to pass into law without his veto. 

"SEMA applauds Governor Beshear's decision to allow SB 215 to become law. This legislation empowers Kentuckians to make informed choices about the vehicles they use for work, transportation and recreation. Kentuckians know their needs best, and this law ensures they have the freedom to select vehicles that fit their budget and lifestyle," said Christian Robinson, SEMA's senior director of state government affairs and grassroots. 

SEMA believes Kentuckians, not the government, should decide what vehicles are best for them and their families.   

For more information, contact Kiley Chapley at kileyc@sema.org. 

By the SEMA Washington, D.C., office

The Kentucky legislature's Senate Bill (S.B. 215), which restricts the state from adopting California's stricter emissions standards for new vehicles, has become law without Governor Andy Beshear's signature. 

The SEMA-supported law prohibits the state from setting or enforcing regulations on emissions that align with California's plan to phase out the sale of new gasoline- and diesel-powered vehicles by 2035. 

While not signing the bill, Governor Beshear allowed it to pass into law without his veto. 

"SEMA applauds Governor Beshear's decision to allow SB 215 to become law. This legislation empowers Kentuckians to make informed choices about the vehicles they use for work, transportation and recreation. Kentuckians know their needs best, and this law ensures they have the freedom to select vehicles that fit their budget and lifestyle," said Christian Robinson, SEMA's senior director of state government affairs and grassroots. 

SEMA believes Kentuckians, not the government, should decide what vehicles are best for them and their families.   

For more information, contact Kiley Chapley at kileyc@sema.org. 

By the SEMA Washington, D.C., office

Kansas Governor Laura Kelly signed the legislature's House Bill (H.B.) 2783 into law, which ensures consumers' choice of vehicle power plants and fuel technologies. 

The SEMA-supported law officially prohibits a state agency, city or county from restricting the sale or use of motor vehicles based on the energy source. Kansas lawmakers passed a similar, non-binding resolution during last year's legislative session, but this year's bill now makes it a law in the state.   

"SEMA thanks Kansas' lawmakers and Governor Kelly for the enactment of H.B. 2783," said Christian Robinson, SEMA's senior director of state government affairs and grassroots. "History has shown that consumer choice and innovation are the cornerstones of a thriving automotive industry, and this bill aligns perfectly with these principles. In fact, seven states have now passed these SEMA-led 'ban the ban' laws over the past two years." 

SEMA has continued to support an "all of the above" approach to vehicle technology policy, advocating that the innovators, consumers and the marketplace should decide the direction of vehicle propulsion technology and that the government should remain technology neutral. With this new law, Kansas residents will continue to decide what vehicles are best for them and their families. 

For more information, contact Colby Martin at SAN@sema.org. 

By the SEMA Washington, D.C., office

Kansas Governor Laura Kelly signed the legislature's House Bill (H.B.) 2783 into law, which ensures consumers' choice of vehicle power plants and fuel technologies. 

The SEMA-supported law officially prohibits a state agency, city or county from restricting the sale or use of motor vehicles based on the energy source. Kansas lawmakers passed a similar, non-binding resolution during last year's legislative session, but this year's bill now makes it a law in the state.   

"SEMA thanks Kansas' lawmakers and Governor Kelly for the enactment of H.B. 2783," said Christian Robinson, SEMA's senior director of state government affairs and grassroots. "History has shown that consumer choice and innovation are the cornerstones of a thriving automotive industry, and this bill aligns perfectly with these principles. In fact, seven states have now passed these SEMA-led 'ban the ban' laws over the past two years." 

SEMA has continued to support an "all of the above" approach to vehicle technology policy, advocating that the innovators, consumers and the marketplace should decide the direction of vehicle propulsion technology and that the government should remain technology neutral. With this new law, Kansas residents will continue to decide what vehicles are best for them and their families. 

For more information, contact Colby Martin at SAN@sema.org. 

By Ashley Reyes

The SEMA Businesswomen's Network (SBN) has named Keri Porter, owner of Discover 4x4 Adventures, as the network's newest #SheIsSEMA spotlight member. 

Get to know Porter in her interview with SEMA News below. 

SEMA News: What do you enjoy most about working at your current company?  

Keri Porter: I really enjoy helping others experience adventure and grow in knowledge. 

SN: What is the most challenging part of your business or job?  

KP: Finding time to wear all the "hats," as many small-business owners know. My husband and I work together well as a team trying to tackle all the things that need to be done. 

SN: How many years have you been in the industry, and what was your first industry job?  

KP: Off-roading started as a hobby 20 years ago and became a full-time passion about seven years ago when we helped create a strong presence in the local community. 

SN: What three qualities got you to where you are today?  

KP: One: willingness to put in the work. I'm a firm believer that anything can be accomplished with determination and the willingness to roll up your sleeves and get to work. Two: willingness to learn. I love to learn new things, but I am a hands-on learner. I may make a couple [of] mistakes getting there, but I'll figure it out! Three: being flexible and a good problem solver. Very rarely does anything play out the way we expect it to. 

SN: Being a woman in the industry, what have been your biggest challenges and accomplishments? 

KP: My biggest challenge is myself. Like many other women, I struggle with imposter syndrome. I am a people-pleaser by nature and sometimes that causes me to lack confidence and doubt myself. My biggest accomplishment is running a successful business. We try to offer products that are affordable to everyone and still be able to make a living. 

SN: Who are your role models or mentors in the industry?  

KP: My first role model in the industry was Jessi Combs. I'm from a generation where women didn't get in the garage and pick up tools. When I saw her doing it, it made the connection for me. I then started getting out into the garage with my husband wrenching and welding together. Now, we host together events geared towards women who want to learn to wrench on their vehicles and work with tools. 

Emily Miller, professional racecar driver and creator of the Rebelle Rally, is another role model. Emily exuberates confidence, knowledge, gumption and kindness. Her event, the Rebelle Rally is a top-class production. When I participated, I learned some of my strengths and weaknesses all the while inadvertently building my confidence. 

There are so many women within the SBN that I also look up to. Last year, I met many of them while working on the SBN Bronco Build. They are the reason I joined SBN. I am looking forward to connecting more with them. 

SN: What is the best career advice you have received?  

KP: If you don't ask, the answer is already "no." Opportunity will present itself a great deal more if you are willing to ask the questions. 

SN: Have you always wanted to work in the automotive industry?  

KP: No. I grew up wanting to be a mom, but what people don't tell you is that your kids grow up and there is life after they move out. I started looking for full-time work in the industry a year before I started my business. Off-roading had become my passion, and I knew I wanted [to do] something off-road related but [I] couldn't find much available in our area. I love what I do now. I can't believe I get to call this work! 

SN: Who was the most influential person on your career goals? 

KP: My husband. He's always been very supportive. When I doubt myself, he does not. He contributes to our business just as much as I do. We make a great team! 

Fill out a #SheIsSEMA spotlight form to submit a self-nomination or nominate a colleague and highlight how you or she is contributing to the specialty-equipment industry. Selected candidates are automatically eligible to be considered for SBN's #SheIsSEMA Woman of the Year award, featured on SBN's social media, SEMA News and recognized on the sema.org/she-is-sema website.  

 By SEMA News Editors

In partnership with Ford Motor Company, SEMA Garage has debuted SEMA Garage TechTalks, and a new measuring session featuring the Ford Mustang Dark Horse and Ford Mustang Mach-E Rally.

RSVP NOW.

The new SEMA Garage TechTalk events provide a forum where OEMs and SEMA-member aftermarket manufacturers come together to discuss future accessory opportunities, integration, trends, technology, marketing and business opportunities.

This Mustang event will combine two different vehicle teams representing the Ford Mustang Dark Horse and Ford Mustang Mach-E platforms. This combination will provide attendees with a great opportunity to learn and engage with subject-matter experts (SMEs) from battery electric to high-performance internal combustion powertrains. Each vehicle team will be accompanied by a group of vehicle representatives, including the chief program engineer, vehicle integration, marketing and branding, and engineering.

In addition, this event will feature an exclusive measuring session opportunity alongside of the vehicle SMEs, where attendees will have the opportunity to test-fit prototypes, 3D scan, measure and have a close-up experience with both vehicles, which feature two different trim levels each.   

Event Details:

Date: Monday, April 8, 2024
Location: SEMA Garage Detroit
14655 Jib St. Plymouth, MI 48170

Agenda: 

• 10:00 a.m.-12:00 p.m. EST: 

Moderated Panel Discussion.

Subject Presentation & Open Discussion.

• 12:00 p.m.-1:00 p.m. EST:

Networking Lunch.

• 1:00 p.m.-5:00 p.m. EST:

 Vehicle Measuring Session Opportunity.

RSVP NOW.

By SEMA News Editors

Registration is open for this year's SEMA Show Exhibitor Summit, July 24-25, Las Vegas, West Hall of the Las Vegas Convention Center. The valuable two-day event is organized by SEMA Show management for returning and new exhibitors of the 2024 SEMA Show, November 5-8, Las Vegas. Registration is available online for up to two (2) company representatives who want to take advantage of this complimentary program. SEMA will provide housing and several meals during the event.

2024 SEMA Show Exhibitor Summit
(Complimentary for all 2024 exhibitors; hotel and several meals provided by SEMA.)
July 24-25, 2024
West Hall Las Vegas Convention Center
Las Vegas, Nevada
Register here.

The road to the SEMA Show begins with the Exhibitor Summit, the education-packed program featuring everything a company needs, whether as a first-timer or a longtime Show veteran, to deliver the best ROI from their SEMA Show experience. [Don't have a booth for the 2024 event yet? Reserve one here.]

This year's Summit, now in the Las Vegas Convention Center's West Hall, will feature new-for-2024 business-boosting information straight from the people responsible for the industry-topping automotive specialty-equipment trade show.

"Every year, the Summit provides something new for exhibitors. Our team combs through research and data from prior years to deliver the practical and proven advice, like strategies to attract people to your booth while saving money," said Andy Tompkins, SEMA trade show director. "All you need to do is register and show up to Vegas, and we'll take care of the rest. Spaces tend to fill up quickly, so secure your spot today!"

The SEMA Show Exhibitor Summit is the best way to learn how to:

• Take advantage of SEMA value-added programs.
• Use proven strategies to attract buyers to your booth.
• Save money and resources on Show costs, such as material handling, electrical and related Show expenses.
• Work one-on-one with Show experts to maximize your ROI.
• Learn to plan appropriately and budget expenses.
• Explore promotional opportunities through sponsorships and other methods.

Register for the 2024 SEMA Show Exhibitor Summit here. For more information, visit semashow.com/exhibitor-summit. Note: You are only officially registered once you receive a confirmation email from the SEMA Show staff.

Exhibitors: Submit your ESRA application online today (more exhibitor resources here). And, hotel reservations for the 2024 SEMA Show are open online here. Attendee and media registration opens on Monday, April 29.

Keep an eye on SEMA News and semashow.com for the latest deadlines, updates and opportunities for the 2024 SEMA Show.

By SEMA News Editors

Are you hunting for a new job? The SEMA Career Center has a comprehensive listing of automotive-related job openings nationwide. Below are a few of the latest postings.

EGR USA

Customer Service Representative in Ontario, California

EGR USA is looking for a customer service representative to establish and maintain relationships with aftermarket and OE customers, investigate and solve customer issues, communicate with customers and more. The ideal candidate would have three to five years of customer service experience.

Mishimoto

Business Development Specialist in Garnet Valley, Pennsylvania (Remote)

The selected candidate will be responsible for identifying new business opportunities, building and maintaining client relationships and driving growth initiatives that align with the company's strategic plan. The Business Development Specialist will play a key role in expanding the company's market presence and achieving revenue targets.

Injen Technology

Research and Development Technician in Pomona, California

Injen Technology is seeking a research and development technician to build and test fit prototype products, design and create fabricated items, review and approve technical drawings for production and more. The selected candidate must also ensure that tasks are completed on time to support product release schedules.

Race Winning Brands

Channel Sales Specialist in Lexington, Kentucky

Race Winning Brands is searching for a channel sales specialist to work out of the Haltech facility in Lexington, Kentucky. This position serves as the primary liaison for all business-to-business sales transactions and influencer and marketing product transactions.

By SEMA News Editors

Bridgestone's Firestone Rubber Farm in Liberia Earns Environmental, Agricultural Recognition

Bridgestone Americas has announced that its Firestone Liberia natural rubber growing and processing facility earned the International Sustainability and Carbon Certification (ISCC) PLUS recognition. The ISCC PLUS certification showcases its efforts in reducing environmental impacts, engaging in good agricultural practices and building resilience to climate change.

The certification also recognizes the farm for implementing good agricultural practices, ensuring proper working conditions, complying with local regulations, and fostering effective management practices to facilitate ongoing growth and improvement. The facility is the world's first natural rubber farm to achieve the ISCC PLUS certification.

The Firestone Liberia facility is the largest contiguous natural rubber operation in the world and serves as Liberia's largest private employer, with approximately 4,000 teammates who harvest and process natural rubber. The company also plays an active role in the Liberian community by providing teammates and their dependents free medical care and operating 23 schools, which educate more than 7,000 students.

The facility spans approximately 118,990 acres in Harbel, Magibi County, in West Africa's Liberia. Harbel was named for Harvey S. Firestone, the founder of The Firestone Tire & Rubber Company, and his wife, Idabelle.

For more details, visit the Bridgestone Americas announcement or visit bridgestoneamericas.com.

Getty Images Acquires Motorsport Images, a Specialist Motorsport Archive

Getty Images, the preeminent global visual content creator and marketplace, has acquired Motorsport Images, a specialist motorsports image and video archive. Getty has also acquired Motorsports Images' operative arm LAT Images and its Sutton, Schlegelmilch, Colombo and Dukes Video archives.

Motorsport Images content will be online at gettyimages.com beginning on May 3, 2024, where customers can find both Getty Images and LAT Images coverage of the Miami Grand Prix. Motorsportimages.com will also continue to service its customers.

"We are thrilled to welcome Motorsport Images to Getty Images," said Craig Peters, CEO of Getty Images. "The Motorsport Images team shares our commitment to capturing and bringing customers and fans the greatest moments from motorsports. Their impressive archive of iconic imagery and video will expand upon our premium motorsport offering to Getty Images' global customer base."

"Joining Getty Images marks a new chapter for us, and I'm pleased to be joining a team who share the same passion for the sport and commitment to industry-leading photographic coverage. Our customers will now benefit from having access to an even greater depth and breadth of content and services," said Steven Tee, managing director, Motorsport Images. 

With an archive of more than 29 million images and more than 8,900 hours of premium video footage, Motorsport Images is a home of motoring and motorsports history, tracing its beginnings back to 1895. Between the brands Motorsport and LAT Images, as well as its Sutton, Schlegelmilch, Colombo and Dukes Video archives, Motorsport Images' distinctive archive features key events, including the first French Grand Prix, the first Le Mans 24-hour race in 1923, as well as images from every Formula 1 Grand Prix since its inaugural race in 1950.

For more information, visit gettyimages.com and motorsportimages.com. 

Cosmo Tires Announces Enhanced Mileage Warranty and Road-Hazard

Cosmo Tires, a premium private-label brand exclusively distributed by Tire Group International, has announced an enhancement of its mileage warranty and road-hazard programs. This enhancement covers all passenger and light-truck products currently being offered. 

"Our products are over-built and tested on the most rigorous tracks and terrains around the globe and this reflects our investments in manufacturing and quality. Now, all passenger and light-truck tires carry Cosmo's road hazard and milage warranty, ranging from 40,000 to 70,000 miles... This is the next strategic step in delivering continued confidence that our products are the consumer's preferred choice in tires," said Dominick Montouri, chief strategy officer of Tire Group International. 

Cosmo will continue its portfolio expansion later this year when they launch the new Gripit X/T, Rockit R/T and the premium touring, EV-ready, Cosmo Kurrent. All the upcoming products will also be included in Cosmo's expanded mileage and road-hard program. 

Cosmo currently offers workmanship and a two-retread warranty on its full line of medium truck/bus tire lines. 

For more information, visit tiregroup.com.

Got company news? Releasing a new product? Contact editors@sema.org.