From the SEMA Washington, D.C., office

Good news: the U.S. House Natural Resources Committee recently held a hearing on H.R. 7979 the Public Lands Access Restoration Act (PLARA), a SEMA and ORBA-supported bill that would restore the presumption that public lands managed by the U.S. Forest Service and Bureau of Land Management (BLM) are open for all different types of recreation, including motorized use, unless there is a reason for a designated closure. 

Your help is still needed: send a letter to your U.S. Representative in support of H.R. 7979.  

The bill seeks to restore a long-standing "open unless posted closed" policy for lands managed by the Forest Service and BLM, reversing more restrictive access policies that have been in place since 2005.  

U.S. Representatives Jeff Crank (R-CO) and Mike Kennedy (R-UT) recently introduced the Public Lands Access Restoration Act to restore recreational access to public lands unless the land managers are able to justify closures based on resource protection or public safety reasons. The bill increases transparency and accountability in how access decisions are made on BLM and Forrest Service lands and establishes a clearer review process for restricting recreation, with the goal of balancing conservation priorities with recreational use. 

SEMA and ORBA strongly support H.R. 7979 and included the following remark in the official press release announcing Reps. Crank and Kennedy's introduction of the bill. 

"On behalf of motorized recreational businesses and the millions of off-road enthusiasts who support the industry, SEMA and ORBA thank Reps. Crank and Kennedy for introducing the Public Lands Access Restoration Act," said Karen Bailey-Chapman, the senior vice president of Government and Public Affairs for SEMA. "This bill offers an important policy shift to ensure that BLM- and Forest Service-managed lands are open to motorized vehicles unless there is a justifiable resource protection or public safety need to prohibit motorized access. We strongly support the return to an 'open unless posted closed' policy on public lands."

PLARA would restore and expand recreational access to public lands, which is critical to the local economies of communities throughout the country that depend on recreational tourism. If enacted into law, this bill will support tourism, outdoor businesses and the broader recreation economy, particularly in rural areas that rely heavily on public land use.  

The introduction of PLARA adds to ongoing congressional efforts to address access and infrastructure challenges on federal lands, building on recent bipartisan interest in outdoor recreation policy. As the bill moves forward, stakeholders across the recreation and conservation communities are expected to engage closely on its implications for access, land management, and resource protection. 

Questions? Want to invite the SEMA team to go off-roading? Contact Juan Mejia, SEMA's Senior Manager of Government Affairs, at juanm@sema.org  

This story was originally published on Tuesday, March 31.

Image courtesy of Shutterstock | Reinhardt and Co

By Ashley Reyes
 

The SEMA Scholarship Program supports career development and access to the automotive industry by offering financial awards of up to $5,000 to students preparing for automotive careers. Volunteer judges play a vital role in reviewing scholarship applications and selecting deserving recipients.
 

Judges will review inspiring stories and accomplishments that highlight the talent and determination of the industry's next generation. These stories showcase students' passion for the aftermarket and the skills and perspectives shaping its future.
 

Volunteer hours are flexible and can be completed remotely on your schedule. Judging runs from late April through May. Learn more and apply to volunteer.

Learn more about the SEMA Scholarship Program at sema.org/scholarships.

From the SEMA Washington, D.C., office

SEMA and PRI are building up its capacity to advocate for the motorsports community, adding two new strategic roles on its Washington, D.C., government affairs team to bring more focus to racing and its legislative and regulatory issues.

"The addition of these positions is a strategic investment back into the motorsports community, which is a significant economic driver and a jewel in the crown of American culture," said Karen Bailey-Chapman, SEMA senior vice president for public and government affairs. "When SEMA and PRI support racetracks, we're supporting community, innovation and our nation's competitive spirit; these new roles are in service to that calling."

SEMA is promoting Tierra Hubbard to director of government affairs for racing. In this new role, Hubbard will lead advocacy on racing-specific issues at local, state and federal levels, including developing and executing proactive legislative strategies to advance positive, racing-friendly policies at all levels of government. Hubbard, previously SEMA senior manager for state government affairs, has played a pivotal role in both organizations' national Right-to-Race campaign, helping deliver meaningful wins on the eastern half of the U.S.

"Tierra is one of the hardest-working and most effective advocates in our organization, and she's earned the respect of lawmakers and the racing community alike. Over the past year, she has led the charge on our Right-to-Race efforts, helping drive meaningful progress in multiple states and building the coalitions needed to sustain that momentum," said SEMA Senior Director for State Government Affairs Christian Robinson. "We are thrilled to see her step into this new role, where her leadership and work ethic will continue to deliver results for the motorsports community."

"Working with SEMA and PRI on motorsports initiatives has been incredibly rewarding, and because of my father's passion for racing, it serves as a personal reminder of why racetracks mean so much to communities across the country," said Hubbard. "I'm excited to get on the road, meet with track owners, drivers, pit crews and fans, and continue advancing the Right-to-Race campaign to protect and preserve this cultural treasure for generations to come."

Hubbard, a native of Minnesota, holds a degree in political science and criminal justice from George Washington University.

Lifelong motorsports enthusiast and seasoned political operative Coby Lobaugh is joining SEMA as grassroots manager for racing. This new position will help engage the motorsports community in advocacy efforts. Lobaugh brings with him a lengthy track record of success in managing digital advocacy campaigns for political candidates, not-for-profit organizations and members of the U.S. Congress.

In this new role, Lobaugh will support the efforts of SEMA and PRI to activate and educate track owners, drivers, fans and local communities on key legislative priorities.

"We're thrilled to add Coby to the PRI Government Affairs team and believe he adds a potent mix of motorsports enthusiasm and digital communications acumen," said SEMA Political Director Lauren Wilbor. "This is a critical step as PRI continues to build up our capacity to advocate for the nation's motorsports industry and its $69 billion annual economic impact, while engaging and mobilizing the people with whom the racetrack is a second home."

Lobaugh joins PRI from Judicial Watch, where he created content and oversaw broadcast productions reaching the organization's more than 7-million audience members. He also served as digital director for Rep. Mike Lawler's successful electoral campaign in New York, and built a compelling and engaging online communications platform for Rep. Lauren Boebert (R-Colo.). Lobaugh's passion for cars and automotive culture is well-documented, including stints as a contributor and photographer for Viper Quarterly Magazine, an enthusiast-focused publication devoted to Dodge's iconic sports car.

"Anyone who loves cars knows and appreciates what PRI is doing to preserve American car culture and protect our nation's motorsports industry," Lobaugh said. "It's exciting to have this opportunity to work directly with those who pour their hearts and souls into racing and motorsports and ensure that this vibrant part of our nation's heritage continues to flourish."

Lobaugh is a Texas native and holds a degree in broadcast production from Sam Houston State University.

From the SEMA Washington, D.C., office

SEMA and PRI are building up its capacity to advocate for the motorsports community, adding two new strategic roles on its Washington, D.C., government affairs team to bring more focus to racing and its legislative and regulatory issues.

"The addition of these positions is a strategic investment back into the motorsports community, which is a significant economic driver and a jewel in the crown of American culture," said Karen Bailey-Chapman, SEMA senior vice president for public and government affairs. "When SEMA and PRI support racetracks, we're supporting community, innovation and our nation's competitive spirit; these new roles are in service to that calling."

SEMA is promoting Tierra Hubbard to director of government affairs for racing. In this new role, Hubbard will lead advocacy on racing-specific issues at local, state and federal levels, including developing and executing proactive legislative strategies to advance positive, racing-friendly policies at all levels of government. Hubbard, previously SEMA senior manager for state government affairs, has played a pivotal role in both organizations' national Right-to-Race campaign, helping deliver meaningful wins on the eastern half of the U.S.

"Tierra is one of the hardest-working and most effective advocates in our organization, and she's earned the respect of lawmakers and the racing community alike. Over the past year, she has led the charge on our Right-to-Race efforts, helping drive meaningful progress in multiple states and building the coalitions needed to sustain that momentum," said SEMA Senior Director for State Government Affairs Christian Robinson. "We are thrilled to see her step into this new role, where her leadership and work ethic will continue to deliver results for the motorsports community."

"Working with SEMA and PRI on motorsports initiatives has been incredibly rewarding, and because of my father's passion for racing, it serves as a personal reminder of why racetracks mean so much to communities across the country," said Hubbard. "I'm excited to get on the road, meet with track owners, drivers, pit crews and fans, and continue advancing the Right-to-Race campaign to protect and preserve this cultural treasure for generations to come."

Hubbard, a native of Minnesota, holds a degree in political science and criminal justice from George Washington University.

Lifelong motorsports enthusiast and seasoned political operative Coby Lobaugh is joining SEMA as grassroots manager for racing. This new position will help engage the motorsports community in advocacy efforts. Lobaugh brings with him a lengthy track record of success in managing digital advocacy campaigns for political candidates, not-for-profit organizations and members of the U.S. Congress.

In this new role, Lobaugh will support the efforts of SEMA and PRI to activate and educate track owners, drivers, fans and local communities on key legislative priorities.

"We're thrilled to add Coby to the PRI Government Affairs team and believe he adds a potent mix of motorsports enthusiasm and digital communications acumen," said SEMA Political Director Lauren Wilbor. "This is a critical step as PRI continues to build up our capacity to advocate for the nation's motorsports industry and its $69 billion annual economic impact, while engaging and mobilizing the people with whom the racetrack is a second home."

Lobaugh joins PRI from Judicial Watch, where he created content and oversaw broadcast productions reaching the organization's more than 7-million audience members. He also served as digital director for Rep. Mike Lawler's successful electoral campaign in New York, and built a compelling and engaging online communications platform for Rep. Lauren Boebert (R-Colo.). Lobaugh's passion for cars and automotive culture is well-documented, including stints as a contributor and photographer for Viper Quarterly Magazine, an enthusiast-focused publication devoted to Dodge's iconic sports car.

"Anyone who loves cars knows and appreciates what PRI is doing to preserve American car culture and protect our nation's motorsports industry," Lobaugh said. "It's exciting to have this opportunity to work directly with those who pour their hearts and souls into racing and motorsports and ensure that this vibrant part of our nation's heritage continues to flourish."

Lobaugh is a Texas native and holds a degree in broadcast production from Sam Houston State University.

By Ashley Reyes

On Tuesday, April 28, at 10:00 a.m. PT/1:00 p.m. ET, the SEMA Hot Rod Industry Alliance (HRIA) will host a General Membership Meeting and Panel Discussion on "Building Your Future Workforce: Practical Hiring Pathways for Automotive Businesses."
 

Designed to address the urgent need for sustainable talent pipelines in the industry, this session will help automotive businesses strengthen their future workforce by understanding proven talent pathways, including hands-on training, certified education and institutional college programs, as well as helping students and parents see that there is more than one road to success.
 

Moderated by Kevin Webb, owner at Hot Rod Custom Garage, the session will feature panelists George Arrants, vice president at ASE Education Foundation; Cindy Barlow, director of industry relations at Wyotech; and Aaron Valencia, executive director and founder at Los Angels Career Center. Together, they will help shop owners understand what students value today, how to communicate career progression clearly, and how to build a culture that supports long-term retention and growth.
 

Discussion topics include:

• Talent pipeline challenges and growth strategies
• Multiple entry ways into the industry
• The early engagement and mentorship model
• Career profession and retention strategies
• Aligning shop culture with next-generation workforce expectations
• Action steps for partnership and hiring within 90 days
• Executing a long-term industry-to-education vision

Whether you're looking to attract, develop or retain the next generation of talent at your business, this event will help you understand the training pathways available today, how to connect with emerging talent and actionable steps you can take immediately to begin building a stronger workforce pipeline.
 

Register.

By SEMA News Editors

Travel costs can stack up quickly for business travel, but SEMA Show organizers are helping attendees stay on budget with exclusive hotel rates, added perks and a streamlined booking experience for 2026.

SEMA Show's block of Las Vegas hotels offers options across every price tier, with the best nightly rates — plus exclusive perks and a simple, affordable booking process.

Hotel reservations for the 2026 SEMA Show, November 3-6, Las Vegas, can be made online at semashow.com/hotel.

See the top five benefits of booking your 2026 SEMA Show hotel through our only official partner, onPeak, below:

Deep Value and Discounts 

SEMA negotiates the lowest available nightly rates -- often below hotel rack rates. Skip the hours of searching online and book directly through onPeak--but don't wait! Visit semashow.com/hotel as early as possible to lock in the best available rates. 

Even better, organizers will price-match if you find a lower rate -- so there's no downside to booking within the official SEMA Show hotel block.

Earn Hotel Rewards Points 

Hotel rewards points add up quickly, especially during trade show travel. Reservations made through official SEMA Show hotels are eligible for loyalty programs. Simply enter your rewards number when booking, and you're set.

For example, SEMA Showgoers who are already Marriott Bonvoy members (a free program) can earn points by following these steps:

• Book your SEMA Show hotel through onPeak, the official housing provider. Select a Marriott or MGM property.
• Enter your unique Marriott Bonvoy number in the "Hotel Rewards" section upon check-out. 
• IMPORTANT: Provide your Marriott Bonvoy number again at the front desk during check-in.

Fully Flexible Booking

Plans change. There are no change fees and no full prepayment required at the time of booking -- unlike many other booking channels. You can modify or cancel your reservation without penalty through October 8.

Easy Group Bookings 

Book your entire group -- large or small -- in real time with immediate confirmations. Reserve rooms now and assign guests later.

You can select rooms based on preferred travel dates and manage payments for the full group or assign individual payment methods.

A Sustainable Hotel Stay 

The official SEMA Show hotel provider, onPeak, offers resources to support more sustainable travel. View hotel sustainability plans at onpeak.com/sustainability and explore additional travel tips at blog.onpeak.com.

The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration opens in Spring 2026; to sign up for notifications, visit here. For more information, visit semashow.com. 

Sponsored by Turn 14 Distribution
 

The Turn 14 Distribution × Bilstein Can-Am Maverick X3 X RS Turbo RR, which one lucky authorized dealer will win next year.
 

Despite an unusual year, marked by tariffs, a challenging job market and cautious consumers, the aftermarket parts industry remains undeterred. Anyone who attended the SEMA Show this past November could see it, as they were greeted by an energetic crowd and industry professionals eager to conduct some business. Uncertainty be damned, there are engine builds to finish, new wheels to install and a track day on the calendar that can't be missed. 

Just ask Turn 14 Distribution. The disruptive, award-winning wholesale distributor of automotive and powersports performance aftermarket parts showed up big this year and continued to deliver on its commitment to help shop owners thrive. 

A Year in Review: Supporting the Community 

The wholesale distributor supported the industry throughout the year, culminating in their strong attendance at both the SEMA Show and PRI Show. Turn 14 actively sought out events to support and mingle with participants and partners nationwide, providing unique experiences for its customers.  

To name a few, Turn 14 Distribution showed up at TX2K, the "super bowl of street car events," where customers' insane builds set new standards for speed. The event kicks off the proper racing season in dramatic fashion, with the fastest, most powerful cars in the country converging in an epic display of power. Throughout the racing season, the distributor partnered with GRIDLIFE, the premier motorsports festival series, introducing the Turn 14 Partner Lounge at every round. The exclusive lounge offered fans, racers and industry professionals an immersive experience and a dedicated area to connect, recharge and enjoy the action like never before. 

Turn 14 Distribution Jeep staff could be spotted with their vendor and customer partners at Jeep Beach and the Great Smoky Mountain Jeep Invasion. These events don't have the raw speed of TX2K or GRIDLIFE, but share deep camaraderie, enthusiasm and the spirit of innovation.  

To connect with powersports and dirt-focused customers, the wholesale distributor participated in several Supercross events, maintaining a solid presence in the FanFest area and a dealer hospitality suite for a premium viewing experience. Turn 14 Distribution also provided Harley-Davidson enthusiasts with unique happy hours, lunches and giveaways in its rig's shade at the impressive Sturgis Motorcycle Rally.  
 

Dealers In the Driver Seat 

Beyond these special experiences, Turn 14 Distribution worked closely with its customers to deliver new features and programs that helped manage their businesses.  

Built by entrepreneurs who understand the realities of running a business, the company's mission is simple: supply, connect and support independent shop owners with the tools they need to grow in a rapidly changing marketplace. Using shop owners' feedback, the distributor introduced new tools including a Wheel & Tire Search for faster and more accurate fitment results, Roadie Same-Day Delivery to shops near its distribution centers, Dealer Management Systems integrations and expanded search functionality, among others.

To support and empower dealer-level decision-making based on this same feedback, the company's Preferred Access subscription unlocks exclusive promotions, reduced shipping costs and richer data insight--and includes the company's Virtual Inventory feature to help dealers secure inventory in Turn 14 distribution centers without adding any physical stock in their store. 
 

2026 Tour Dates Coming Soon 
 

The Turn 14 Distribution x Bilstein Jeep Gladiator Rubicon, which authorized dealers can earn a chance to win.
 

SEMA Show attendees gushed over three stunning builds at the Turn 14 Distribution booths. 

The Turn 14 Distribution x Aeromotive Ford Mustang GT build, unveiled for the first time at the annual show, is built as a jack-of-all-trades, versatile enough to let its owner choose the challenge and excel across multiple disciplines. All the while, it still offers the comfort needed after the checkered flag. Every partner and part was carefully chosen to deliver real-world performance without sacrificing style or drivability while remaining completely compliant in all 50 states. This build will continue its tour in 2026 at TX2K, Mustang Week and GRIDLIFE events, among others.  

The Turn 14 Distribution x Bilstein Jeep Gladiator Rubicon, also unveiled at the Show, demanded attention. The goal of the build? Start with the factory-upgraded Rubicon platform, known for its off-road pedigree, and kick it up a notch. A more capable, visually aggressive and purpose-built rig that still behaves when needed as a daily. Because it's not always about building the most extreme rig, sometimes, it's about making the right improvements that bring out the best in the platform. Expect to see this build at Jeep Beach, Smoky Mountain Jeep Invasion, and elsewhere throughout the 2026 season.  

The last build to grace the SEMA Show lot was the Turn 14 Distribution × Bilstein Can-Am Maverick X3 X RS Turbo RR, an unmistakable statement of the distributor's definitive stake in the powersports market. Unveiled at the Sand Sports Super Show in September, the eye-grabbing UTV will end its tour at AIME Expo in Anaheim, California, in January. 

Until then, Turn 14 Distribution authorized dealers will be competing for the right to take one of the builds home in 2026. 
 

Start Your Vehicle… 

The Turn 14 Distribution x Aeromotive Ford Mustang GT build will be given away in 2026.
 

Building vehicle giveaway promotions, immersive experiences, continuous focus on shop growth, and supporting the industry is just the beginning. Turn 14 Distribution is revving to start 2026 with a bang. A multi-discipline booth, motorsports rig and a party you won't want to miss are just pieces of its significant presence at the AIMExpo and Supercross Anaheim 1 events. From there, Turn 14 will be featured at numerous races and events, including Overland Expos, TX2K, Mustang Week, Jeep Beach, Formula Drift, Euro-Klassik, MPACT, GRIDLIFE and Sturgis, among others.  
 

Join the Fun!
 

If you're already partnering with Turn 14 Distribution, contact your sales representative to find out how you could win one of its builds, get on the guest list for event hospitality or hear about current sales promotions. 

Not currently buying from the wholesale distributor? Dealers and shop owners still have time to sign up for an account and discover how they could qualify to win one of its giveaway vehicles--and so much more. 
 

About Turn 14 Distribution 

Turn 14 Distribution is the disruptive, award-winning wholesale distributor of automotive and powersports performance aftermarket parts in the United States. Built by entrepreneurs who understand the realities of running a business, our mission is simple: supply, connect and support independent shop owners with the tools they need to grow in a rapidly changing marketplace. Leveraging proprietary technology, Turn 14 Distribution drives automation, real-time data, and logistics to deliver best-in-class service. Privately owned and operated, and proudly 100% wholesale. Learn more at www.turn14.com.  

This article was originally published on November 25, 2025.

By SEMA News Editors

The exhibitor space rental agreement (ESRA) for the 2026 SEMA Show, November 3-6 in Las Vegas, is open. Exhibitors may still apply, but priority booth selection has concluded.

Securing booth space early is the first step toward maximizing ROI at the SEMA Show--an unrivaled opportunity for aftermarket companies to drive sales, meet new customers and elevate brand visibility.

Exhibiting at the SEMA Show delivers measurable value for businesses:

Increase Brand Awareness

Whether established or emerging, exhibiting at SEMA is a high-impact investment that accelerates brand growth.

"SEMA is a big deal for us," said Melissa Parra of Speedmaster.

Connect With Customers

Meet face-to-face with existing customers and build stronger relationships with new buyers on the Show floor.

"It's great, especially for our international folks and all our B2B partners. We get to have that face-to-face time. Those in-person meetings are just invaluable for us," said Cassie Jordy of Bestop.

Expand Sales Channels

Open doors to new markets through connections with retailers, distributors and partners across the globe.

"When we first started coming [to the SEMA Show], we were a small company. It’s helped get us in front of buyers that we would not have had that face-to-face opportunity and connection with otherwise," said Tiffanie Hartenstein of Oracle Lighting.

Launch New Products

Exhibitors display their latest innovations in front of a massive, engaged audience ready to discover what's next.

"No where else can we get to this many of our dealers and our consumers and show them new products they get to touch and feel," said John Meyers of Kicker.

Secure booth space and drive real results at the 2026 SEMA Show.

The booth plotting process is a little different this year. Questions? Read this article or contact SEMA at 240-ASK-SEMA (240-275-7362) or via email at customercare@sema.org.  

The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration opens in Spring 2026; to sign up for notifications, visit here. For more information, visit semashow.com. 

By Ashley Reyes

The SEMA Businesswomen's Network (SBN) has introduced a new Ally Spotlight program to recognize industry leaders who are actively supporting the growth and success of women in the automotive aftermarket.
 

The newest spotlight features Seth Metzger, senior vice president of Dana Incorporated. Learn how Metzger supports an ally movement and mindset in the following SEMA News interview.
 

SEMA News: What do you do to support the ally mentality and women's empowerment?

Seth Metzger: Increase the quantity of women in the organization, promote women to leadership roles and engage with STEM initiatives at schools/universities and local community science center.
 

SN: Why do you feel that being an ally is important?

SM: It's a moral obligation to our community. Everyone deserves the same chance for success.
 

SN: What have you found to be the most important/valuable part of being an ally?

SM: Seeing someone succeed. Maybe they just needed the chance or some encouragement, but seeing how amazing someone can be at a leadership role or technical role is exciting.
 

SN: How long have you been in the industry?

SM: More than 20 years.
 

SN: What advice do you have for those that want to become an ally?

SM: There are many reasons to become an ally. It could be for business reasons, moral obligation or something more personal--either is ok. The important thing is that you act to support equity in your work environment. 
 

SN: How does someone spread the ally mentality?

SM: Engage with your team. Discuss why being an ally matters to you and start a task force to solve unique challenges that prevent diversity from growing in your team.

Fill out an SBN Ally Spotlight form to highlight how you or a colleague is being an ally to women in the automotive specialty-equipment industry. Selected candidates are eligible to be featured on SBN's social media and in SEMA News.

By SEMA News Editors

SEMA Show exhibitors are invited to an exclusive, multi-day program--complimentary and built to help companies maximize return on their SEMA Show investment.

Registration is now open for the SEMA Show Exhibitor Summit, which returns to Las Vegas in June, at the Las Vegas Convention Center South Hall Skybridge. View the agenda and register at semashow.com/exhibitor-summit.
 

The Exhibitor Summit--which takes place Wednesday, June 10 and Thursday, June 11, with hotel check-out Friday, June 12--is an exhibitor's strategic head start. Whether a company is a first-timer or a seasoned exhibitor, this event is where exhibitors can refine their plan, cut unnecessary costs and unlock true SEMA Show success. The program will cover how to:
 

• Boost ROI: Work directly with experts to plan, budget and optimize SEMA Show investments.
• Drive Traffic: Learn proven strategies to attract buyers and generate leads.
• Save Money: Learn insider strategies to cut costs on drayage, electrical and rigging.
• Perfect Your Launch: Get a step-by-step roadmap for product launches and media engagement.
• Promote Your Brand: Explore sponsorship and marketing opportunities to increase brand visibility.
• Network: Build direct relationships with the SEMA team and fellow industry leaders.

Preview the New LVCC

In addition, this year's Summit delivers an all-access preview of the newly remodeled Las Vegas Convention Center, now featuring a modernized campus designed to elevate the exhibitor and attendee experience with:
 

• A reimagined Central Hall Grand Lobby that features a striking glass curtain wall and abundant natural light.
• New digital signage creating high-visibility branding opportunities in the Grand Lobby.
• A climate-controlled concourse that connects the North and South Halls.
• A new East entrance, state-of-the-art boardroom and modern administrative offices redefine the South Hall.
• The extended West Hall ribbon roof brings bold cohesion across the campus.

Register to join this event in Las Vegas this June, and the SEMA team will have the rest covered. Exhibitors enjoy complimentary event registration, a two-night hotel stay (for up to two representatives from each exhibiting company) and select meals--all courtesy of SEMA.

Have questions about the Exhibitor Summit? Contact SEMA Show Management at 909-396-0289 or email regmgr@sema.org.

2026 SEMA Show Exhibitor Summit

Who's Invited: 2026 SEMA Show exhibitors
What: Hands-on program designed to help exhibitors maximize ROI
When: June 10-12 (travel day is Friday, June 12)
Where: Las Vegas Convention Center South Hall Skybridge, Las Vegas, Nevada
Cost: Free registration, a two-night hotel stay (for up to two representatives per company) and select meals.
Find out more.

In related news, SEMA has launched a new customer management system ahead of this year's SEMA Show, November 3-6, 2026, in Las Vegas. Read more about that.

To improve how SEMA engages with exhibitors and serves the industry year-round, the association has migrated to a new customer management system powered by Salesforce.