By Ashley Reyes
One of the most important decisions a hot-rod builder can make is choosing the right customer, as this choice directly impacts workflow, budgets, shop morale and long-term reputation.
To help builders navigate the decision-making process, the SEMA Hot Rod Industry Alliance (HRIA) will host a virtual General Membership Meeting & Panel Discussion on Thursday, February 19 at 10:00 a.m. PT focused on how experienced builders evaluate customers, select projects and set expectations for successful builds.
Moderated by Amy Fitzgerald, owner of Cool Hand Customs, the event will feature a panel of respected industry builders: Kellie Oeste, owner of V8 Speed & Resto Shop; Josh Sanders, owner of Sanders Street Rods; and Tim Strange, owner of Strange Motion Rod & Custom.
Panelists will share real-world insight into customer fit, the build process, budgeting and expectation setting, what defines a successful customer relationship and what ultimately makes a builder say yes to a project.
If you're looking to strengthen your customer selection process, avoid costly missteps and learn how seasoned builders approach project decisions, this is a conversation you won't want to miss.
