Wed, 12/09/2020 - 14:01

By Fredy Ramirez

SEMA eNews highlights new products from industry companies each week. To have your product considered for upcoming issues, send product press releases to editors@sema.org.

MAHLE Motorsport LSX Combo PowerPak Piston Kit
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LSX ComboPowePak

MAHLE Motorsport introduces its LSX Combo PowerPak Piston Kit for LS engines available as a Dish, Dome or Flat Top. The shelf-stock 20cc forged piston kit is designed with universal-fit valve pockets for LS1/2/5, LS7 or LS3/92 style heads.

Forged from 2618 alloy, the kit features a slipper skirt-style forging and is engineered reliability and performance. The LSX Combo Dome PowerPak does not fit 5.3L, 706 or 862 truck heads. The LSX Combo Flat Top is available also in a 4032 alloy.

888-255-1942  
www.mahlemotorsports.com
PN: Vary

 

CURT Tailgate Sensor
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CURT Tailgate Sensor

CURT has launched the NO-SPLICE, Protective MultiPro / Multi-Flex Tailgate Sensor towing solution for the GMC MultiPro and Chevrolet Multi-Flex tailgates. The sensor is designed to require no wire cutting or splicing on the truck.

Instead, it uses a factory-style wiring harness to plug into OEM sockets. Once installed, it is constructed to prevent the inner tailgate panel from dropping down while a ball mount or other towing accessory is installed in the receiver. It is manufactured to allow for full use of the truck’s cargo and towing capabilities without risking an expensive repair.

877-287-8634
www.curtmfg.com
PN Vary

 

Polyvance Welding Rods
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Nylon Welding Rod

Polyvance announces the availability of two welding rods—a black nylon and a 15% glass-reinforced nylon.

The company's hopper/dryer machine dries hydrophilic resins like nylon, which is designed to allow for the extrusion of welding rods with the proper moisture levels for optimum quality. The black rod is constructed to allow for cosmetic restoration of the welded parts without the need for paint.

Glass-reinforced nylons are often used under the hood, with radiator tanks, intercooler tanks, radiator supports, and intake manifolds being common examples.

800-633-3047
www.polyvance.com
PN: Vary

 

 

Proform Engine Dress Up Kits
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ProForm

Proform announces its Mopar Engine Dress Up Kits. The kits come in Black Crinkle and Chrome finishes, for both small-block (LA) and big-block (B/RB) engines.

586-774-2500
www.proformparts.com
PN: Vary

Fri, 12/04/2020 - 21:04

By Fredy Ramirez

SEMA eNews highlights product release information submitted by members of the industry. To include your product, send product information and press releases to editors@sema.org.


Hennessey H10 Forged Alloy Wheels

Hennessey announces the release of its H10 Forged Alloy Wheels Available For ‘20–‘21 C8 Corvette. The wheels are designed to be 22 lbs. lighter than stock.

The front wheels come in at 19 x 8.5 in. and the rear wheels come in at 20 x 11-in. The wheels mount on factory stock Michelin tires and include a Gunmetal Grey finish.

979-885-1300
www.hennesseyperformance.com
PN: Vary
Products video:
www.youtube.com/watch?v=d7dl-EGrO-A&feature=youtu.be


Lokar Throttle and Kickdown Cable Mounting Brackets

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Lokar

Lokar introduces its new Throttle and Kickdown Cable Mounting Brackets for Edelbrock's Pro-Flo 4 EFI systems.

The brackets are available for both early and late versions of the Pro-Flo 4 with 4150 or 3878 throttle bodies, with or without provisions for cruise control, and in Lokar's Brite or black anodized finishes.

All mounting hardware and return assist springs are included.

877-469-7440
www.lokar.com
PN: Vary

Oracle Lighting Dynamic ColorSHIFT Surface Mount DRL Signature Light

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Oracle LIghting

Oracle Lighting announces its new Dynamic ColorSHIFT Surface Mount DRL Signature Light for ‘19–‘21 Polaris RZR Turbo and 1000. The Dynamic FLOW Turn Signals features a sequential indicator which sends the LEDs in a wave towards the direction you are turning.

The feature is built into the control box but is optional and does not need to be connected if you choose not to. The Smartphone App Control is engineered to make standard white colors as well as any static colors using the LED color wheel. Note: if your vehicle is not equipped with a turn signal kit you will need to add that to use this feature.

800-407-5776
www.oraclelights.com
PN: 1447-332

Atlantic British iLand V2

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Atlantic British

Atlantic British announces its ILand V2 wireless diagnostics powered from smartphones or mobile devices.

The system is designed to feature comprehensive, in-depth diagnostic and system programming and management capabilities for Land Rover models 1987 to present.

The system is engineered to be compatible with iOS and Android mobile devices via the iLAND app. Connects wirelessly via the iLAND Bluetooth Adapter and requires no batteries.

800-533-2210
www.roverparts.com
PN: ILANDV2

Fri, 12/04/2020 - 20:53

By John Santos

While traveling may be a challenge during the pandemic, the 2021 MPMC Media Trade Conference makes it possible for journalists to meet with motorsports parts manufacturers in private, quality meetings by signing up at www.sema.org/mtc.

Taking place entirely online from January 26-28, 2021, the event includes dozens of the manufacturers sharing new products, company updates and plans for the future race season. Meetings are private and live, and they take place through video so manufacturers may be showcasing product demonstrations.

Journalists from throughout the world are invited to participate at no cost. Journalists may also sign up for one, two or all three days of the event, and can even choose to customize their schedule for full or partial days.

Media will select which manufacturers fit their editorial needs and match their target audience, so only meetings that are requested and relevant are scheduled.

Registrations and meetings requested by December 11 will receive priority. Sign up and get more details by visiting www.sema.org/mtc or contact pr@sema.org.

Fri, 12/04/2020 - 20:29

By Ashley Reyes

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Daryl Hutson

Hutson is Vice President of JcrOffRoad and a current YEN Select Committee volunteer. 

Daryl Hutson is the SEMA Young Executives Network’s (YEN) newest Spotlight member. Hutson is Vice President of JcrOffRoad and a current YEN Select Committee volunteer. Through his contributions on the YEN communication task force, Hutson plays an integral part on the success of the network, and SEMA is proud to recognize him for his ongoing efforts.

SEMA: What is the best advice you have ever received?

Daryl Hutson: It isn’t the whiskey they choose, it’s the image. ― David Ogilvy, Ogilvy on Advertising

SEMA: What keeps you in the industry?

DH: The ever-changing climate of this industry never has a dull moment. I love the challenges of marketing to it.

SEMA: Where can you be found on a Saturday?

DH: In the woods – either in a 4x4 or on a mountain bike.

SEMA: How do you prepare for an important meeting?

DH: Hoping it won't last long. Meetings are the worst.

SEMA: If you could go to lunch with one industry leader, living or dead, who it would be?

DH: Chip Foose. His work ethic and attention to detail are inspiring.

Fri, 12/04/2020 - 19:56

The following is a message from SEMA President and CEO Chris Kersting:

As a member of the Association, we need your recommendation of industry leaders to serve on the SEMA Board of Directors.

The following seats are open for this year’s election:

  • Chairman-elect (1 open seat)
  • Manufacturers (2 open seats)
  • Distributors/Retailers (2 open seats)
  • Services (1 open seat)

Please take a moment and tell us whom you would recommend as a potential nominee for a board member position by completing and submitting a nomination form. To help the vetting process, include information about the nominee’s qualifications, such as background, experience and achievements that would make that nominee an outstanding board candidate.

Nominations for the SEMA Board of Directors are due on Wednesday, January 6, 2021. Please complete and submit the nomination form.

A strong board means wise leadership and an association that serves its members well. We urge you to take part in the nominations process—our industry has many individuals who would be an asset to the Board, but we need you to help bring them to the attention of the Nominating Committee.

Thank you for your attention to this important request.

Sincerely,
 
Chris Kersting, CAE
SEMA President & CEO

Fri, 12/04/2020 - 19:30

By SEMA Editors

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Ford Bronco Sport

In partnership with Ford Motor Company, the SEMA Garage is excited to announce a Measuring Session for the upcoming 2021 Ford Bronco Sport!

The event will allow SEMA members to test-fit prototypes, 3D scan, measure, and have close-up experience with the Bronco Sport ahead of the vehicle’s public release.

The featured 2021 Bronco Sport will contain the following specs:

  • Badlands Trim
  • 4x4
  • 2.0L EcoBoost Engine
  • 8-speed Automatic Transmission

Please note that this will be an in-person event at the SEMA Garage in Diamond Bar, California. In order to comply with state and local health guidelines, this event will take place over two separate weeks with scheduled appointments. Due to high demand, your appointment will be time limited.

Week 1: December 14, 2020 – December 18, 2020

Week 2: January 4, 2021 – January 8, 2021

*All registered attendees will be required to an initial temperature check, wear face coverings and gloves, as well as practice social distancing during their appointment. The vehicle will be sanitized in between each appointment.

Register for the Ford Bronco Measuring Session.

Thu, 12/03/2020 - 16:01

By SEMA Washington, D.C., Staff

On December 1, 2020, the U.S. Environmental Protection Agency released its new EPA Tampering Policy (Nov. 23, 2020) (“Policy”). The Policy replaces Mobile Source Enforcement Memorandum 1A (June 25, 1974) and addresses civil enforcement of the Clean Air Act’s (“CAA”) prohibitions on tampering and aftermarket defeat devices.

The updated Policy emphasizes Memo 1A’s guidance that the EPA does not take enforcement action if the party engaging in the conduct has a documented “reasonable basis” to conclude that the part, component, or part installation will not adversely affect emissions. SEMA generally welcomes the revised policy as it will now allow SEMA members to undertake emissions testing and maintain the test data to document a “reasonable basis” for demonstrating the part does not take a vehicle out of emissions compliance. The test data can be raised as a defense to EPA enforcement, except in California, which is separately governed by California Air Resources Board (CARB) through its Executive Order (EO) program.

SEMA is seeking further clarification from EPA on how the Policy will be applied to certain types of parts and required test data. The new policy identifies systems that monitor, process or reduce emissions such as onboard diagnostics (OBD), electronic control units (ECUs), and exhaust gas recirculation (EGR), noting that a product which changes these systems might be an illegal defeat device. Under both the previous EPA Memo 1A and the new Policy, products that have been successfully tested pursuant to the CARB EO program, including modified ECUs, are treated by EPA as legal for sale.  

The Policy includes six categories illustrating what the EPA views to be a reasonable basis. Paraphrased here, they are:

  • Reasonable Basis A: the part is identical to the EPA-certified configuration [replacement parts]
  • Reasonable Basis B: the equipment is a replacement after-treatment system that is as effective as the vehicle’s or engine’s original system and is durable enough to last for a period of time equal to at least half of the vehicle’s or engine’s useful life as defined in EPA regulations [ex: replacement catalytic converters]
  • Reasonable Basis C: addition of a new after-treatment system to decrease emissions [ex: diesel particulate filters and oxidation catalysts]
  • Reasonable Basis D: aftermarket modification parts where emissions testing demonstrates no adverse effect on emissions [ex: specialty add-on equipment]
  • Reasonable Basis E: aftermarket part certified or approved by EPA
  • Reasonable Basis F: aftermarket part exempted by CARB

Of these 6, “D” is the expression of the common industry practice of conducting testing on an aftermarket part to determine the emissions impact of the part. While not a mandate, the Policy suggests using the services of a third-party test facility (such as the SEMA Garage). The Policy provides guidance on demonstrating a reasonable basis, including:  

  • Testing may be performed by an independent test facility or by the aftermarket parts manufacturer, but the test data documenting a reasonable basis should be gathered in advance of sales or product installation.
  • In-use testing protocols and accelerated aging techniques should employ procedures recognized by the EPA and consistent with good engineering judgement. OEM deterioration factors used for EPA certification may be employed.
  • The product should be tested on a “worst case” vehicle or other scenario for which the product is intended to be installed.

The Policy makes clear emissions testing requirements and prohibitions on tampering and defeat devices apply for the entire life of vehicles, engines, and equipment, and continue to apply regardless of whether the regulatory “useful life” or warranty period has ended.

The Policy does not address the issue of EPA-certified motor vehicles that are converted into a vehicle used solely for competition motorsports, nor the related aftermarket parts legitimately sold for that purpose. SEMA is seeking clarification to verify that such parts are exempt from the emissions compliance and testing requirements.

The Policy does not address remanufacturing a vehicle, engine, or piece of equipment into a “new” product. As with manufacturing from new components, manufacturing a motor vehicle, motor vehicle engine, nonroad vehicle, or nonroad engine from used components is generally subject to the Act’s certification requirements. Generally, the remanufactured vehicle, engine, or equipment must be covered by an EPA certificate of conformity (the original certificate or a new certificate) or exempted from the certification requirements before being sold, offered for sale, or placed back into service.

The EPA notice also includes a separate request for information regarding the EPA’s ongoing evaluation of the 1986 catalyst policy and potential future enforcement policy regarding replacement catalytic converters for light-duty gasoline motor vehicles that are beyond their emissions warranty. The EPA is seeking information and data on: potential costs and air quality benefits of withdrawing or changing the 1986 catalyst policy; the current state of the market of replacement catalysts, including the cost, volume of sales, frequency of installation, the age and mileage of vehicles on which replacement catalysts are installed; to what extent catalyst replacement is needed due to failure of the original catalyst, or other reason including theft; and the effectiveness of replacement catalysts at treating air pollution, including whether and to what extent replacement catalysts in the current market conform to the catalysts described in the 1986 catalyst policy.

SEMA had urged the EPA to update its tampering policy and believes the new document provides a reasonable new pathway for companies to demonstrate compliant products.

Thu, 12/03/2020 - 11:13

All SEMA Emerging Trends and Technology Network (ETTN) members are invited to join the upcoming ETTN virtual membership meeting and networking event on December 17, at 9:00 a.m. (PST).

Thu, 12/03/2020 - 09:58

Compiled by SEMA Editors

VP Racing Fuels New Products Beome Part of Road to Indy

VP Racing Fuels Inc. has announced a significant expansion of its partnership with the Road to Indy. Through 2025, VP’s role as the Official Fuel has grown to include designation as the Official Lubricant and Official Coolant for Indy Lights, the Indy Pro 2000 Championship, and the USF2000 Championship. VP is the exclusive fuel supplier for all three levels of the Road to Indy driver development ladder system and will promote through at-track product displays, an expanded social media program, original content featuring Road to Indy drivers, advertisements during live streaming race coverage, and the addition of a season-ending VP cash award. With market competitive pricing, competitors will also see a cost-saving on all Official VP Racing Fuels products.

For more racing news, visit Performance Racing Industry’s (PRI) website.

Thu, 12/03/2020 - 09:09

Compiled by SEMA Editors

CRP Automotive Employs “Virtual Roadshow” to Connect with Customers and Industry Partners

CRP Automotive has launched a “Virtual Roadshow” to connect with key customers and industry partners in response to cancelled trade shows and business conferences in 2020. CRP is using the CRP Virtual Roadshow to take its message about new programs and products during online meetings and workshops with customers, sales representatives and buyers. The virtual initiative, which is being conducted by CRP Automotive sales channel and product managers, also includes a variety of training sessions and debuts a selection of new products from the company’s Hot Products table. CRP Automotive will conduct its Virtual Roadshow with existing customers throughout the balance of 2020 and welcomes the opportunity to meet with any new customers or prospects that may be interested in learning more about CRP’s programs for 2021.

Chad PowszokChad Powszok

Chad Powszok Hired as Production Manager of Power Automedia’s Alloy Studios

Power Automedia has announced the hiring of Chad Powszok as Alloy Studios’ video production manager. Powszok has a breadth of experience in the marketing and advertising industry, and an infatuation with early American trucks and late-model Subarus that inspired several project car builds. Prior to joining the Power Automedia team, Powszok had been working in the video production industry fulfilling a variety of roles from production coordinator to associate producer, and eventually producer. Powszok contributed toward the coordination and production on three generations of Apple’s iPhone campaigns and two iPad campaigns. Additionally, he went on to win a Bronze Lion from Cannes Film Festival for the opening film for the World Wide Developers Conference in 2017 entitled “Appocalypse.” Now, as production manager of Alloy Studios, Powszok is able to draw from his extensive knowledge of video production to help coordinate all of the moving parts that entail Alloy Studio’s list of video projects. He will work to provide leadership and oversight for a team of video production staff and will be working closely with Jonny Mill, focusing on the day-to-day outcomes of his team.

Dan BillieDan Billie

Plews & Edelmann Appoints Dan Billie as CEO

Plews & Edelmann has announced the appointment of Dan Billie to the position of chief executive officer. The announcement was made by David Rashid, executive chairman for Plews & Edelmann. Prior to the promotion, Billie was the company’s chief commercial officer. Plews & Edelmann has gone through a significant transformation under Billie’s leadership. After divesting its retail business unit and directing its focus on application parts, Plews & Edelmann recently announced a new power steering component program under the Edelmann Elite brand that complements its power steering hose business. A 25-year veteran of the automotive aftermarket, Billie joined Plews & Edelmann in September 2019, bringing a wealth of commercial experience and executive leadership to the company. He previously served as executive vice president of APC Automotive Technologies and as senior vice president of CARDONE Industries.

Jeff GeoffroyJeff Geoffroy

Peterson Manufacturing Names New Director of Marketing, Business Development

Peterson Manufacturing has named Jeff Geoffroy as director of marketing and business development. In his new role, Geoffroy will be responsible for increasing brand awareness, expanding customer engagement and leading all go-to-market activities. He will also work with larger OEM customers, providing strategies to expand Peterson solutions to help solve industry lighting and harness issues. Geoffroy’s position as senior global product marketing manager for IBM’s Watson Commerce Group allowed him to resolve problems by enhancing and improving customer engagement through digital marketing solutions. More recently, he was director, product marketing for ZoomInfo, where he led product marketing for a pre-IPO go-to-market data company.

Prior to joining IBM, Geoffroy spent 15 years at Bose Corp. leading the sales and marketing efforts for one of its emerging business groups. After 5 years in the United States Army, Geoffroy reached the rank of Captain then started his business career working with various OEMs, including semi-conductor, medical, circuit board assembly and automotive accounts including Nissan and Mazda. During his first 10 years in the b2b environment, Geoffroy developed new program pricing models and engaged with departments throughout the companies he served to ensure smooth product development and product launches.

AWE
AWE AirGate Carbon Intake

AWE AirGate and S-FLO Carbon Intakes Receive CARB Executive Order

AWE, the precision engineering and manufacturing firm outside Philadelphia, has received California Air Resources Board Executive Order (CARB EO) D-832 for the following products:

Hypertherm Celebrates 25 Years of Powermax Air Plasma Systems

In December 1995, the first Powermax air plasma system rolled out of Hypertherm’s New Hampshire-based manufacturing plant. Over the last 25 years, the technology has continued to advance. The Powermax family now includes seven professional-grade air plasma systems, with a cut capacity ranging from thin gauge to 2-1/4 in.

Have some company news you would like to share? Let us know and the news may appear in an upcoming issue of SEMA eNews. Send your items for consideration to editors@sema.org.