By Cristian Gonzalez, SEMA News Editors

SEMA Show attendees seeking to sharpen and tune their knowledge and skills within the industry should explore the many programs offered by SEMA Education, which concludes its schedule today, Thursday, November 6.

SEMA Education comprises courses designed to develop new skills, inform industry members and foster business strategies in an engaging classroom setting, now situated on the second floor of the North Hall of the SEMA Show campus. A full schedule and breakdown of all the tracks and sessions are available at SEMAShow.com/Education.

Even better: most sessions are included with your SEMA Show registration at no extra cost, providing unmatched value for attendees seeking to expand their expertise. 

Understandably, some attendees may hesitate to leave the Show floor, but SEMA classes and seminars are worth their time in gold, as emphasized by one attendee, CJ Pelletier of DIFFRNT Media in Tempe, Arizona, who attended an artificial intelligence (AI) workshop on Wednesday. "The seminar was super interesting; the speaker was amazing. Where AI is at right now, it's already doing some crazy things. We can only prepare for what's next," he said. 

That sentiment was shared by Rafael De Marco of FlowLabs in Montevideo, Uruguay, who also attended the seminar and shared, "I want to expand my knowledge and get to know more and more about the technology side in the automotive world," he said. "I also attended a different seminar yesterday, the Five Ways to Make Your Business More Successful and I have another one this afternoon. [The SEMA Show education program] is the right place to make connections for us."

SEMA Education Tracks for 2025

Each SEMA education session falls under one of eight tracks. These tracks categorize sessions according to subject matter, allowing attendees to more easily find programs that fit their interests. Take a look and see which tracks catch your attention to begin planning your Show education schedule:

• Aftermarket Updates and Future Trends
• Emerging and Executive Leadership (including Dale Carnegie and the SEMA Women's Leadership Symposium) 
• Inside the Shop
• Legislative and Regulatory
• Sales and Marketing
• Small Business Strategy
• Talent Management
• Vehicle Technology

Partnered Education Programs at the 2025 SEMA Show

SEMA Education also features tracks in partnership with third-party entities, adding more supporting sessions to the program. These outside organizations include the Inter-Industry Conference on Auto Collision Repair (I-CAR), Tire Industry Association (TIA) and the Society of Collision Repair Specialists (SCRS)--all of which broaden the range of the Show's specialized courses.

I-CAR is hosting hands-on MIG welding courses, as well as courses on safety protocols for working on electric vehicles with high-voltage systems. Additionally, with ADAS becoming more prevalent in modern vehicles, modifying or repairing these newer cars often requires correctly working with ADAS hardware.

You can also take advantage of I-CAR's two-course bundles to save on registration fees. 

Meanwhile, Show attendees in the wheel and tire industry are finding great value in any of the TIA courses. Not only is TIA offering technical programs, but the organization is also leading courses that can help tire retailers protect themselves from liability with a 10-step defense outline in the event of customer lawsuits. TIA seminars are also teaching attendees how to navigate the current employment market and retain talent in the tire segment.

SCRS's programs are densely packed with materials for anyone in the collision repair industry, especially if you're trying to put your business on a path of maximum efficiency, gain an online presence, view incoming trends and technologies and so much more. 

Attendee registration for the 2025 SEMA Show, November 4-7 in Las Vegas, is available online here. Online registration for qualified professional attendees is $100 per person, with badge pickup on-site on the SEMA Show campus. A SEMA Show badge includes access to both the SEMA Show and AAPEX. 

Hotel reservations, including for several new properties in Las Vegas, are available at the guaranteed lowest rates exclusively for Show attendees through SEMA's official hotel provider, onPeak. 

For more information about the 2025 SEMA Show, visit semashow.com. Sign up for updates on SEMA Fest at semafest.com. 

By SEMA News Editors

The 2025 SEMA Show once again proves why it's the industry's premier stage for innovation, with a full week of major announcements, product launches, and exclusive vehicle unveilings lighting up Las Vegas, now through Friday, November 7.

From bold new builds to first-to-market technologies, exhibitors are using the SEMA Show to unveil the ideas and products that will define the year ahead. The official SEMA Show Press Conference Schedule featured back-to-back sessions from the industry's leading innovators, offering media and attendees a front-row seat to the announcements shaping what's next in performance, customization, and vehicle design.

Each press event gave attendees the chance to witness headline-making reveals before anyone else, spotlighting everything from cutting-edge tools and performance parts to futuristic concept vehicles and advancements in manufacturing and materials. The result: a Show floor buzzing with excitement, collaboration and a shared look toward the future of the automotive aftermarket.

Following is just a quick glimpse into the vehicle unveilings that took place on the Show floor:

Gymkhana Returns With Travis Pastrana and the All-New Subaru "Brataroo"

The Gymkhana franchise is back, and this time, it's going airborne—literally. Making its first-ever public debut at the 2025 SEMA Show in Las Vegas, Hoonigan and Subaru Motorsports USA have unveiled the Subaru Brataroo 9500 Turbo, a wild reimagining of the 1978 Subaru BRAT purpose-built for Travis Pastrana's next installment of the viral film series. Set in Australia, where the term "hoon" originated, the new film will showcase Pastrana shredding landmarks and delivering the signature jumps, drifts, and close calls that define the Gymkhana legacy. Engineered by Vermont SportsCar, the Brataroo features a 670-hp, 9,500-rpm turbocharged boxer engine, all-wheel drive, and cutting-edge active aerodynamics for ultimate control both on the ground and in the air. Its carbon-fiber widebody, designed by Khyzyl Saleem, blends vintage Subaru attitude with modern performance and a retro-inspired livery nodding to Outback sunsets and Pastrana's trademark plaid. Inside, a carbon-and-woodgrain cockpit honors the BRAT's utilitarian roots with modern tech and custom details. As Pastrana puts it, "It's got the soul of a vintage Subaru with the tech to do things no Gymkhana car has ever done." The new film, Gymkhana: Aussie Shred, premieres this December on the Hoonigan YouTube channel. See the Hoonigan area outside, in the Silver Lot, Booth #84000.
 

Dynamat, Pure Vision Design's '67 GTO

Get ready to see Pure Vision Design's stunning '67 Pontiac GTO, which made its world debut at the 2025 SEMA Show in the Dynamat Booth #22793.

Crafted by Steve Strope, the mastermind behind award-winning builds like the "Martini Mustang," this GTO showcases the same precision, style and engineering brilliance that have made Pure Vision a favorite in publications and celebrity garages worldwide. Don't miss your chance to experience one of the cleanest, most exciting restomods in the scene--see it in person, only at SEMA!
 

RealTruck, Mattel Unveil 'Matchbox' Wrangler

Mattel and RealTruck have teamed up to unveil a one-of-a-kind "Matchbox" vehicle, and you'll want to see this one in person! The custom '18 Jeep Wrangler, built by Doetsch Off-Road, is loaded with premium RealTruck accessories, including a Superlift 4" lift kit, Rugged Ridge bumpers, AmFib snorkel, roof rack, and Husky Liners® Weatherbeater™ floor liners. Featuring a custom Matchbox-inspired exterior, this ultimate adventure build was revealed during the SEMA Live broadcast.

After the Show, the Jeep will be auctioned at Barrett-Jackson's 2026 Scottsdale Auction, with all proceeds supporting the Gas Monkey Foundation. Don't miss your chance to see this incredible build up close and celebrate a collaboration that combines creativity, adventure and a great cause. 

See the build for yourself in the RealTruck Booth #50033, West Hall.

Whether highlighting new products ready for market or showcasing creative builds pushing boundaries, this year's announcements underscore the SEMA Show's unique role as the global launchpad for automotive innovation. 

The announcements continue on the Show floor today, highlighted by the SEMA Battle of the Builders presented by Mothers Polish Top 4 finalist announcement taking place today at 3:30 p.m. PDT on the brand-new indoor stage located in North Hall, Booth #10168.

Official 2025 SEMA Show Press Conference Schedule

(As of November 5, 2025; all times PDT; subject to change)

THURSDAY, November 6

• 9:00 a.m.-9:20 a.m.: Torklift -- Liftgate on 2025 Chevy Silverado (West Hall, Booth #57213)
• 12:00 p.m.-1:00 p.m.: FT by Pedal Commander--New B2B Brand (West Hall, Booth #57095)
• 2:00 p.m.-2:20 p.m.: Feynlab -- Feynlab Expands with New Compounds & Polisher (Booth #61228)
• 3:30 p.m. - 3:50 p.m.: SEMA Battle of the Builders Top 4 Finalists Announcement (North Hall, Booth #10168)

FRIDAY, November 7  

• 11:00 a.m.-11:20 a.m.: SEMA Battle of the Builders Winner Announcement (North Hall, Booth #10168)

Online registration for qualified professional attendees is $100 per person, with badge pick-up available on-site. A SEMA Show badge includes access to both the SEMA Show and AAPEX. Deadlines and fees for other registration categories can be found at semashow.com/register. 

Hotel reservations, including for several new properties in Las Vegas, are available at the guaranteed lowest rates exclusively for Show attendees through SEMA's official hotel provider, onPeak.

Attendees can maximize their ROI by taking advantage of travel discounts (more details here). 

For more information about the 2025 SEMA Show, visit semashow.com. Sign up for updates on SEMA Fest at semafest.com.

By SEMA News Editors 

The SEMA Show has returned as the industry's most influential gathering, where groundbreaking products, game-changing innovations and powerful networking collide. But the energy doesn't stop at the Show floor. SEMA Week expands the experience with exclusive events, dynamic meetups and unforgettable after-hours parties that bring the industry together like never before. 

Explore the full lineup of SEMA Week happenings below and gear up for a week that drives the future of automotive. 

SEMA Industry Honors (Sold Out)

Thursday, November 6, 6:00 p.m. Reception, 7:00 p.m. Awards Ceremony 

• BleauLive Theater at the Fontainebleau Las Vegas (View on Google Maps) 
• Tickets or host tables are required (now sold out). ​

Lucky enough to snag tickets to this sold-out event? Find all the know-before-you-go information here.

One night. One stage. The biggest names in the automotive aftermarket--only at the 2025 SEMA Industry Honors event in Las Vegas. 

On Thursday, November 6, the 2025 SEMA Industry Honors takes over the BleauLive Theater at the Fontainebleau Las Vegas for an unforgettable night celebrating the people and brands driving the industry forward. From Content Creator of the Year to Person of the Year and even more on-stage honors, this event is where SEMA's spotlight shines brightest. 

T-PAIN at Zouk Nightclub (Official SEMA Week Afterparty)  

Thursday, November 6, 10:30 p.m. PST - 4:00 a.m. PST  

• Zouk Nightclub at Resorts World Las Vegas (View on Google Maps)  
• Tickets required.
• Purchase tickets here. 

End your Thursday with T-Pain at Zouk Nightclub. Make it a night to remember and book tickets at zouk.group/tpain 

Note: SEMA Show badge and SEMA Fest ticket holders will receive access to a special, expedited entry line. 

SEMA Cruise

Friday, November 7, 4:00 p.m. PST - 7:30 p.m. PST

• SEMA Show Campus (down Convention Center Drive to West Hall Parking Lot)
• No cost or RSVP required to attend

Watch the most creative and innovative vehicles on the planet roll out of the Las Vegas Convention Center at the close of the SEMA Show in this time-honored Show tradition. More than 1,200 vehicles will parade down Convention Center Drive to the West Hall parking lot on Friday evening, giving Attendees and enthusiasts an unrivaled opportunity to see groundbreaking SEMA Show builds in action. 

SEMA Fest 

Friday, November 7 (Activations begin 9:00 a.m., last concert begins 8:25 p.m. PST). 

• SEMA Show campus outside of the Lower South Hall 
• General admission tickets start at $80! (including fees) 
• Purchase SEMA Fest tickets here. 

Get ready for an unforgettable evening filled with high-octane excitement, incredible music and everything you love about car culture on the SEMA Show campus. Don't miss out—grab your tickets now before they sell out and be part of this incredible celebration.  

SEMA Fest brings together the captivating world of automotive culture that can only be found at the SEMA Show with some of the biggest bands in music. It's a one-of-a-kind live and epic event that is a true bucket list experience for music lovers and car enthusiasts.  

Want to upgrade your SEMA Fest experience? Grab VIP tickets today for access to premium viewing areas, VIP bars and washrooms, separate entrances and complimentary charging stations during the event. 

• Epic Performances: Live music from Queens of the Stone Age, The Black Crowes and Neon Trees will keep the energy high and the crowd buzzing.  
• Thrilling Events: Starting at 9:00 a.m. PST, witness the heart-pounding activations by Hoonigan, Nitro Circus Moto Mayhem, HorsePower Rodeo, Optima Unleashed and the Globe of Death.  

JAMES HYPE at Zouk Nightclub (Official SEMA Week Afterparty)  

Friday, November 7, 10:30 p.m. PST - 4:00 a.m. PST  

• Zouk Nightclub at Resorts World Las Vegas (View on Google Maps)  
• Tickets required. 
• Purchase tickets here.

Zouk Nightclub with James Hype is the only place to be after the SEMA Show and SEMA Fest! Book tickets at zouk.group/jameshype 

Note: SEMA Show badge and SEMA Fest ticket holders will receive access to a special, expedited entry line.  

Special Guest at Zouk Nightclub (Official SEMA Week Afterparty)  

Saturday, November 8, 10:30 p.m. PST - 4:00 a.m. PST  

• Zouk Nightclub at Resorts World Las Vegas (View on Google Maps)  
• Tickets required. https://zoukgrouplv.com/event/EVE50511500020251108/special-guest/ 

Close out SEMA Week on a high note and an unforgettable night with a special guest at Zouk Nightclub! Book tickets at zouk.group/events 

Note: SEMA Show badge and SEMA Fest ticket holders will receive access to a special, expedited entry line. 

Attendee registration for the 2025 SEMA Show, November 4-7 in Las Vegas, is now available online here. Online registration for qualified professional attendees is $100 per person, with badge pickup on-site on the SEMA Show campus. A SEMA Show badge includes access to both the SEMA Show and AAPEX. 

Hotel reservations, including for several new properties in Las Vegas, are available at the guaranteed lowest rates exclusively for Show attendees through SEMA's official hotel provider, onPeak. 

For more information about the 2025 SEMA Show, visit semashow.com. Sign up for updates on SEMA Fest at semafest.com. 

By SEMA News Editors

One night. One stage. The biggest names in the automotive aftermarket, only at Las Vegas' 2025 SEMA Industry Honors. The reimagined event--the SEMA Show's first-annual awards-show-style ceremony--is now officially sold out.

On Thursday, November 6, the 2025 SEMA Industry Honors takes over the BleauLive Theater at the Fontainebleau Las Vegas for an unforgettable night celebrating the people and brands driving the industry forward. From Content Creator of the Year to Person of the Year and even more on-stage honors, this event is where SEMA's spotlight shines brightest.

For ticketholders, here is an overview of what to expect at this year's SEMA Industry Honors event.

Getting Your Tickets

Wristbands are required for entry, and can be picked up at the Industry Honors Ticket Counter at the Las Vegas Convention Center (LVCC), located outside of N251, starting Sunday, November 2, through Thursday, November 6, at 12:00 p.m. PST. Wristbands will also be available for pick-up outside of the event. Each wristband color corresponds to a seating chart section, so organizers recommend arriving early.

Schedule of Events (all times PST)

• 6:00 p.m.: Reception – Sponsored by Fifth Third Bank: Mix and mingle with industry peers with hors d'oeuvres and access to the open bar. (No dinner will be served).
• 7:00 p.m.: Awards Ceremony: Celebrate the brightest stars of the automotive world.
• 8:30 p.m.: Afterparty: Enjoy live music, late-night bites and cocktails.
• 10:00 p.m.: Evening concludes.

Getting to the Event

There are several ways to access the Fontainebleau Las Vegas, which is within walking distance from the West Hall, the Westgate Las Vegas Resort & Casino and Resorts World Las Vegas. In addition, rideshares like Uber and Lyft can take you straight to the hotel. The SEMA Industry Honors event will take place in the BleauLive Theater, which is accessible by walking through the casino and taking the escalators, adjacent to the food court, to the second floor. For more information, visit Fontainebleau's website at fontainebleaulasvegas.com/information/parking-travel/.

Dress Code

The dress code for the 2025 SEMA Industry Honors event is cocktail attire.

Questions? Visit the Industry Honors Ticket Counter at the LVCC, located outside of N251.

Attendee registration for the 2025 SEMA Show, November 4-7 in Las Vegas, is now available online here. Online registration for qualified professional attendees is $100 per person, with badge pick-up on-site on the SEMA Show campus. A SEMA Show badge includes access to both the SEMA Show and AAPEX.

Hotel reservations, including several new properties in Las Vegas, are available at the guaranteed lowest rates exclusively for Show attendees through SEMA's official hotel provider, onPeak.

For more information about the 2025 SEMA Show, visit semashow.com. Sign up for updates on SEMA Fest at semafest.com.

By SEMA News Editors

SEMA has officially announced the Top 40 builders in the 2025 SEMA Battle of the Builders Presented by Mothers Polish competition, the aftermarket industry's ultimate vehicle competition, which now celebrates 12 years of providing SEMA Show builders a platform to showcase their craftsmanship and skills to a worldwide audience. 

The Top 12 will be announced in the Battle of the Builders Stage, North Hall (Booth #10168) today on Wednesday, November 5, at 3:30 p.m. PDT. Be there to celebrate the decorated dozen! 

The 2025 SEMA Battle of the Builders Presented by Mothers Polish Top 40 are (by category):

Hot Rod/Hot Rod Truck

• Jason Berland -- '68 Chevrolet C10
• Randy Borcherding -- '68 Plymouth Road Runner
• Willie Davis -- '57 Chevrolet Truck
• Jonathan Goolsby -- '66 Chevrolet C10 Step Side
• Troy Gudgel -- '59 Chevrolet Impala
• Kyle Kuhnhausen -- '66 Chevrolet Corvette
• Jason Smith -- '70 Dodge Challenger
• Joshua Sanders -- '70 Dodge Charger
• Troy Trepanier --'36 Ford Roadster
• Paul VanNus -- '69 Ford Torino

Sport Compact/Import Performance

• Brian Dilley -- '65 ISO Rivolta
• Jack Diramarian -- '70 Porsche 911
• Tim Franklin -- '60 Porsche Custom 356
• David Guadagnoli -- '67 Ford GT 40 MKIV
• Phil Nguyen -- '97 Nissan Skyline GTR
• Alyxzander Prohaska -- '88 Toyota AE86 Corolla
• Javier Reyna -- '97 Ferrari F355
• Phillip Tieu -- '12 Porsche 911
• John Sarkisyan -- '71 Mercedes-Benz 600 Pullman
• John Sarkisyan -- '19 Tesla Model 3 "300SL"

Off-Road

• Bryce Adams -- '72 Chevrolet K5 Blazer
• Tyler Adams -- '85 Chevrolet K10
• James Amerson -- '46 Dodge Power Wagon
• Cody Dabney -- '73 International Scout
• Michael Dascoli -- '69 International Scout
• Woody Ferrebee -- '66 Ford Bronco
• Ron Jones -- '73 VW Thing
• Jason Noel -- '59 Ford F100
• Garth Redifer -- '74 Ford F250 Crew Cab
• Chris Von Ritter -- '68 Ford Bronco

Young Guns

• Tyler Adams -- '72 Chevrolet Blazer
• Scott Anderson -- '61 Chevrolet Impala
• Christopher Cairo -- '67 Ford Mustang
• Cameron Cocalis -- '88 BMW E30 325i
• Dustyn Dell -- '69 Chevrolet C10
• Thomas Dickerson -- '67 Chevrolet C10
• Justin Fields -- '72 Chevrolet C10
• Bennett Ford Lisenby -- '68 Ford F250
• Roberto Munoz -- '38 Chevrolet Canopy Express
• Rockford Smith -- '76 Chevrolet K10

Attendee registration for the 2025 SEMA Show, November 4-7 in Las Vegas, is available online here. Online registration for qualified professional attendees is $100 per person, with badge pickup on-site on the SEMA Show campus. A SEMA Show badge includes access to both the SEMA Show and AAPEX. 

Hotel reservations, including for several new properties in Las Vegas, are available at the guaranteed lowest rates exclusively for Show attendees through SEMA's official hotel provider, onPeak. 

For more information about the 2025 SEMA Show, visit semashow.com. Sign up for updates on SEMA Fest at semafest.com. 

By SEMA News Editors

The 2025 SEMA Show, which continues today through Friday, November 7, opened with a superb Day 1 yesterday, with 4.5 million square feet of indoor and outdoor exhibit and event space overflowing with the latest aftermarket innovations, technology and products, plus heart-pounding activations and world-class educational seminars.  

Ribbon-Cutting Opening to the 2025 SEMA Show 

The day began with more fanfare than in years past, with an official ribbon-cutting ceremony with some of the industry's top hitters. SEMA President and CEO Mike Spagnola was joined by Rep. Dina Titus, First Congressional District of Nevada; Mohammed Ben Sulayem, the president of the Fédération Internationale de l'Automobile (FIA); Glen Cromwell, the president of the National Hot Rod Association (NHRA); Steve Hill, Las Vegas Convention and Visitors Authority (LVCVA) CEO and president; and Melanie White, SEMA Board Chair. 

Against a backdrop of hundreds of customized vehicles, media and industry professionals, the ribbon-cutting ceremony captured the energy and excitement of the opening day at the SEMA Show.  

Earlier in the morning, Spagnola opened the 2025 SEMA Show with a time-honored Show tradition, the Kickoff Breakfast, priming the early-morning audience for an exciting and productive week ahead at the aftermarket's premier trade event. 

Spagnola then welcomed FIA's Sulayem to the stage to highlight the newly forged partnership between the organizations, emphasizing the impact the combined effort will have on the global mobility industry and beyond.  

"We will have global reach, the passion, the innovation, the impact that we will have together, and the many enthusiasts here who are a part of this show," Sulayem said. "You have to have passion. Otherwise, it's just a business. There is business, there is competition, but there is enjoyment, also, and I believe working together is the only way." 

The opening program continued with a fireside chat between comedian, car collector and industry advocate Jay Leno and Stellantis Head of American Brands, North America Marketing and Retail Strategy and RAM Brand CEO Tim Kuniskis, who shared insights on the evolving landscape of automotive design, ingenuity and car culture at-large.  

But the entertainment didn't stop there. Hoonigan Industries co-founder Brian Scotto offered an exclusive first look at the next edition of the internet-breaking Gymkhana film franchise. With Travis Pastrana behind the wheel of his third fully bespoke Gymkhana Subaru—the '78 Subaru BRAT "Brataroo" 9500 Turbo—the latest entry in the video series will take place across Australia and feature famed landmarks, legendary cameos, and the signature tire-shredding, close calls and massive jumps Gymkhana is known for. 

New Trends on the 2025 SEMA Show Floor

On the Show floor, exhibitors were unveiling new products and vehicles to receptive crowds, eager to witness innovation on display, close and personal. One immediately recognizable trend from the SEMA Show floor was the introduction of artificial intelligence (AI) features into products. 

TraXtion highlighted its suite of AI-driven solutions--TreadSpecX, DamageSpeX and WheelSpec—all of which utilize advanced imaging and AI to provide digital inspections of vehicle components, from tire tread depth and alignment to body damage.  

Located in Lower South Hall booth #42262, the brand is providing live demonstrations of the AI-driven systems all week for attendees, distributors and service providers.  

Another exhibitor, Irvine, California-based SPARQ (North Hall booth #10969), revealed a new feature, the SPARQ CoLab, for its flagship SPARQ Diagnostics device, the plug-in tool and app that predicts and plans maintenance and repair needs.

SPARQ CoLab uses an AI diagnostics engine to interpret more than 50,000 vehicle codes, then allows the customer to share the verified diagnostic data directly with service centers, which the company says will eliminate communication between customer and mechanic. 

"Every day, chaos finds the mechanic," said Codrin Cobzaru, co-founder and technical lead at SPARQ. "We built SPARQ CoLab to make the job of fixing cars less about fighting software and suspicion, and more about doing what mechanics love--getting people safely back on the road." 

Interwoven through these activations and events was SEMA Live, the second annual program giving industry fans and enthusiasts an inside look at the aftermarket's exclusive trade-only event via livestream (learn more about SEMA Live here, and watch the Day 1 recap below.)

The 2025 SEMA Show continues in the Las Vegas Convention Center through Friday, November 7. Find dozens of events and sessions that work best for your SEMA Show Week on the SEMA Show app. For more information, visit semashow.com.   

Attendee registration for the 2025 SEMA Show, November 4-7 in Las Vegas, is available online here. Online registration for qualified professional attendees is $100 per person, with badge pickup on-site on the SEMA Show campus. A SEMA Show badge includes access to both the SEMA Show and AAPEX.   

Hotel reservations, including for several new properties in Las Vegas, are available at the guaranteed lowest rates exclusively for Show attendees through SEMA's official hotel provider, onPeak.   

For more information about the 2025 SEMA Show, visit semashow.com.   

By SEMA News Editors

Get ready for more action, more access and more excitement: SEMA Live Presented by AutoZone returns for the second day of the 2025 SEMA Show, November 4–7, with expanded coverage and a faster pace.

Broadcasting 31 hours of live programming on YouTube and Meta, SEMA Live delivers the best breaking news, vehicle reveals, trending products and all the on-site action straight from the SEMA Show campus.

Chris Jacobs returns as host, joined by reporters Alliyah Becerra, JC Fernandez, and newcomer Elija Isra, who, at just 14, brings fresh energy to the broadcast.

What's New for 2025

• Deeper Battle of the Builders Coverage: Go behind the scenes with builders, hear their stories and see the craftsmanship up close.
• All-Access Outdoor Cameras: Every burnout, stunt and live demo from Hoonigan Burn Yard, HorsePower Rodeo, Nitro Circus, OPTIMA Unleashed, and SPARQ captured from every angle.
• Faster, High-Impact Segments: Shorter, punchier updates that move at the pace of the SEMA Show, highlighting more vehicles, tech and trends.
• Industry Legends Live: Hear directly from icons including Antron Brown, Chip Foose, Dave Kindig, Jay Leno, Gabriel "Fluffy" Iglesias, and Jim and Mike Ring, and much more.
• Record Number of Reveals: More manufacturers than ever are choosing SEMA Live for their first looks.
• Live SEMA Cruise Broadcast: For the first time, SEMA Live will air the full SEMA Cruise on Friday, 4–6 p.m. PST, as thousands of builds parade before spectators.

Watch the live stream starting Tuesday, November 4, through Friday, November 7, from 9:00 a.m. to 5:00 p.m. PST on the SEMA Show YouTube and Facebook pages. 

Attendee registration for the 2025 SEMA Show, November 4-7 in Las Vegas, is still available online here. Online registration for qualified professional attendees is $100 per person, with badge pickup on-site on the SEMA Show campus. A SEMA Show badge includes access to both the SEMA Show and AAPEX.   

Hotel reservations, including for several new properties in Las Vegas, are available at the guaranteed lowest rates exclusively for Show attendees through SEMA's official hotel provider, onPeak.   

For more information about the 2025 SEMA Show, visit semashow.com. Sign up for updates on SEMA Fest at semafest.com.

By SEMA News Editors 

SEMA ADAS Showcase
Location: South Hall–Upper, Booth #31255 
When: November 4–7, 2025 
Add to Show Planner. |  View the ADAS Showcase education schedule. 

The 2025 SEMA Show is taking Advanced Driver Assistance Systems (ADAS) education to the next level--literally in the Upper South Hall right now--with the brand-new ADAS Showcase, the Show's central hub for cutting-edge knowledge, live demonstrations and hands-on collaboration.  

With nonstop activity of back-to-back demos, expert sessions and real-world training from morning through evening every day of the SEMA Show, this activation is for literally anyone in the aftermarket, from shop owners, parts manufacturers, collision repair specialists, modifiers, and even everyday drivers, as Zach Szuba of Snap-on Equipment pointed out. 

"Just being aware of ADAS, as a driver, not even a technician or shop owner, is important. It's good to be aware of what goes on in your car and understand what could cause problems," Szuba said.  

It's true: from repair pros and modifiers to toolmakers, engineers, and educators, everyone is gathering here to experience the next generation of ADAS technology in action. 

Round-the-Clock Demos, Education and Insights 

Attendees are diving into continuous 30-minute expert-led sessions from leading brands, SEMA, and industry innovators, all designed to deliver practical takeaways.

"This is a great opportunity to see units in action from each manufacturer, see their processes, and get first-hand experience to determine which system makes sense for their shop. We love demos in front of people, but it's hard to get to them--this is a chance for them to see it live," said Autel's Stew Peregrine.

In the 2025 SEMA ADAS Showcase in the Upper South Hall, attendees can:  

• Watch live calibration demos featuring real-world scanning and diagnostics. 
• Get hands-on training from top equipment providers and trainers, and ask questions in person. 
• Learn best practices for setup, environment control, and OEM compliance to get your business or car on track with ADAS. 
• Connect directly with the engineers and innovators shaping ADAS technology today. 

Participating brands include: Autel, CarADAS, Bosch, BASF, Snap-on (John Bean), Hunter Engineering, RevvADAS, and Repairify, with support from the OEM Roundtable and additional industry partners. 

Going beyond just a typical booth display, each partner has time on the schedule for special education and hands-on demos. Hunter Engineering emphasized the showcase's consultative approach for shops. 

"I'm in the field every day talking to shop owners and business owners who are interested in getting into ADAS, but just don't know how to approach it, or what they need to get started," Dylan Andrews said. "Right now we're showing attendees the tools and the space they need [for ADAS tech], and opening up the door for any questions they may have, giving them the confidence they need to [introduce ADAS into] their business,"

Ross Iacobellis added, "The SEMA ADAS Showcase is right next to the Collision Repair area. We've had very good attendance in the booth so far, and it's only Day 1." 

Autel's Peregrine highlighted how ADAS technology ensures both safety and precision. "We're showcasing our IA-1000, which is robotic in nature. We want to ensure that safe repairs happen, and we build processes into our tools and workflow so technicians not only have success all the time, but the vehicle is always safe as it goes back to a customer," Peregrine said.

"Even small modifications to your car can impact calibration. Mileage matters too, since these systems move over time. At 25,000 or 30,000 miles, the radars can shift. They're not fixed in place," he added, underscoring the importance of awareness for both shop owners and drivers.

From nonstop demos to round-the-clock training and insights, the ADAS Showcase is where innovation meets application--helping today's professionals unlock new opportunities while keeping safety and accuracy at the forefront. 

Don't miss a session. Stop by South Hall–Upper, booth #31255, and experience the ADAS Showcase live at the 2025 SEMA Show! 

Attendee registration for the 2025 SEMA Show, November 4-7 in Las Vegas, is still available online here. Online registration for qualified professional attendees is $100 per person, with badge pickup on-site on the SEMA Show campus. A SEMA Show badge includes access to both the SEMA Show and AAPEX.   

Hotel reservations, including for several new properties in Las Vegas, are available at the guaranteed lowest rates exclusively for Show attendees through SEMA's official hotel provider, onPeak.   

For more information about the 2025 SEMA Show, visit semashow.com. Sign up for updates on SEMA Fest at semafest.com. 

By SEMA News Editors

Cobb Tuning was named Manufacturer of the Year and The AAM Group was named Channel Partner of the Year at the 2025 SEMA Show in Las Vegas. The announcement was made at the SEMA Show Kickoff Breakfast, which honored both companies for their outstanding contributions to the automotive specialty-equipment industry during the past year.

"Both Cobb Tuning and The AAM Group are shaping the future of the aftermarket through a dedication to excellence that is truly inspiring," said SEMA President and CEO Mike Spagnola. "Their contributions--on the manufacturing floor and throughout the distribution channel--are enhancing the industry for the better, and we are proud to honor the impact they've made."

Cobb Tuning 

When addressed with the challenge of manufacturing 15 new intercooler designs in short order due to Original Equipment (OE) redesigns, Cobb Tuning implemented a rapid response model to manufacturing that enabled them to turn around tooling and get its machines running on new products within a business day, all in-house. The engineering team and production team worked together to review new tooling designs, and using a Markforged printer, printed new tools that Cobb Tuning put into use the next day. 

This solution allows Cobb Tuning to create better components to meet its quality control needs more easily, faster, with less cost and waste at every step of the process. This process has been rolled out into other product lines, such as intake and exhaust systems, with equal impact. 

Additionally, Cobb Tuning has been at the forefront of emissions-compliant tuning, helping set a new benchmark for responsible innovation within the ECU tuning and street-performance segment. Cobb Tuning's investment in its people is equally impressive as it offers tuition reimbursement and on-the-clock training opportunities to help employees advance their technical and leadership skills. 

The AAM Group  

The AAM Group is an automotive aftermarket-focused distribution group and specialty marketing firm, serving a network of warehouse distributors, jobbers, and supplier partners. 

A catalyst for brand growth and channel success, The AAM Group holds frequent training sessions with its brand partners to identify product features and benefits, while also ensuring their team understands the business models, context, and needs of many types of SEMA channel partners and how to serve them.  

The AAM Group is committed to product data enhancement and has extended its expertise beyond its own operations, teaching SEMA Data team members their validation and evaluation processes and actively coaching industry partners on the value of high-quality data. The AAM Group also makes product data usable for partners downstream of SEMA Data and enhances product data to improve customer experience for both wholesale and retail audiences. 

Additionally, The AAM Group's Ready Posts social media program has a scaled offering of social media posts designed to equip local shops across North America to introduce its products and cultures to different generations. AAM's N-Store TV program is used by over 2,000 shops and is very effective at reaching all ages and introducing them to the value and benefits of our industry's products.  

Connect at the SEMA Show  

COBB Tuning and The AAM Group are among the more than 2,300 exhibiting companies at the 2025 SEMA Show. Continuing through November 7 at the Las Vegas Convention Center, the SEMA Show is the ultimate trade show for aftermarket professionals to see thousands of the newest automotive performance products from new and iconic exhibitors, discover the latest product and vehicle trends, and develop essential skills. 

For more information, visit SEMAShow.com. 

By SEMA News Editors

SEMA Business Members get access to an exclusive perk at the SEMA Show: a designated space to connect, refuel and recharge while on the SEMA Show floor, all week long. 

Located in North Hall, Room N251, and West Hall, booth #50027, the exclusive SEMA Member Lounges provide business members with a quiet space to connect with industry leaders, gain access to internet and printer services and charge devices, all while enjoying a complimentary cup of coffee. Members can also skip the lunch lines and head over to any of the Member Lounges to grab food for purchase.

The SEMA Members Lounge also offers a convenient location to conduct meetings in a private space. Available exclusively to SEMA Business Members, TIA and SCRS members, the complimentary meeting spaces in North Hall, Room N251, and West Hall, booth #50027, offer a convenient atmosphere for members to have productive and focused conversations with small groups. Limited meeting rooms and times are available, so those interested in booking a room are encouraged to submit their reservation as soon as possible.  

Rooms can accommodate up to 10 people for a maximum of one hour at a time. Rooms can only be reserved for two non-consecutive one-hour time slots per day, per company. Meetings will start and end on the hour.

Click below to reserve a meeting room.

For Businesses: Join SEMA Business Membership

Not already a part of SEMA? SEMA Business Membership connects your company to the resources and relationships that help you build smarter and grow stronger:

• Members Lounge access (North & West Halls) at the SEMA Show to recharge, network, and meet clients.
• Business solutions that save you thousands on shipping, insurance, and software.
• SEMA Garage & SEMA Data tools to accelerate product development and data management.
• Councils & Networks to connect with peers, share expertise, and shape the aftermarket's future.
• Market Research & Advocacy, ensuring your voice is heard in Washington on both state and federal levels.

Visit "Member Central" located outside Members Lounge N251 to get started or explore more at sema.org/membership-business. 

Questions about SEMA Membership, or exclusive Member-only benefits during SEMA Show? Contact 240-ASK-SEMA or customercare@sema.org.

Attendee registration for the 2025 SEMA Show, November 4-7 in Las Vegas, is available online here. Online registration for qualified professional attendees is $100 per person, with badge pickup on-site on the SEMA Show campus. A SEMA Show badge includes access to both the SEMA Show and AAPEX. 

Hotel reservations, including for several new properties in Las Vegas, are available at the guaranteed lowest rates exclusively for Show attendees through SEMA's official hotel provider, onPeak. 

For more information about the 2025 SEMA Show, visit semashow.com. Sign up for updates on SEMA Fest at semafest.com.