By Ashley Reyes
The deadline for automotive restylers to apply for the 2026 PRO Cup Challenge, hosted by the SEMA Professional Restylers Organization (PRO), is Friday, July 24.
Culminating at the 2026 SEMA Show (November 3-6), the PRO Cup Challenge will give six automotive restylers the opportunity to showcase their builds at the PRO booth #50237 in the Las Vegas Convention Center West Hall. The challenge: design and execute an accessory package for a new-model vehicle that can be installed in fewer than 50 hours and with a total cost not to exceed $14,500.
By placing real-world constraints on time and budget, the competition highlights the value of developing repeatable, scalable packages rather than one-off show vehicles.
The Business Opportunity of a Lifetime
At the Show, a panel of industry expert judges will select the PRO Cup Challenge winner based on vehicle marketability, ease of reproduction, creativity and profitability. Showgoers can also vote for their favorite build, recognizing it with the People's Choice Award. The competition will culminate on Wednesday, where the winner of both awards will be announced at the PRO Booth Happy Hour.
Beyond the recognition earned on the SEMA Show floor, the PRO Cup Challenge serves as a launch pad for business growth and professional connections. Participants gain visibility across SEMA channels, connect with fellow restylers to learn and share best practices and collaborate with accessory manufacturers and dealers on market-ready builds that drive sales and profits.
Turn Your Creativity into Business Growth––Apply Today
The PRO Cup Challenge is open to current PRO members, as well as SEMA member companies in automotive restyling that are eligible to join PRO. For more information or to apply for the competition, visit here. The deadline to enter is July 24.
