By SEMA News Editors

SEMA has revealed its New Products Award winners during the SEMA Show Kickoff Breakfast during the 2025 SEMA Show, happening now through Friday, November 7, in Las Vegas. The Awards recognize the most innovative and cutting-edge advancements shaping the automotive aftermarket seen in the SEMA New Products Showcase.

More than 1,300 products competed for top honors across 15 different categories, each evaluated for its breakthrough engineering and business potential. These standout products represent the technologies and trends that will revolutionize performance, personalization and automotive customization in 2026.

You can see all the New Product Award winners--and thousands more of the latest and most exciting products hitting the aftermarket--all week in the New Product Showcase, a must-see destination for any SEMA Show attendee. Located in South Hall, the Showcase is the most popular exhibit at the Show and the epicenter of innovation in the specialty-equipment industry.

The 2025 SEMA New Product Award Winners are as follows: 

Best Car Care & Protection Product

• WINNER: Ngenco Paint Protection Spray (Ngenco USA – PPS)
• Runner Up: Optima Xem (Steamericas Inc.)

Best Collision Repair & Refinish Product

• WINNER: Revv Integration Ecosystem (Revv ADAS)
• Runner Up: Multibench EXT (Spanesi)
• Runner Up: GPR+ Pro Cart (KECO Body Repair Products)

Best Emerging Technology Product

• WINNER: Dynam Labs VCU+ (Dynam Labs Inc.)
• Runner Up: Kinetic Vision (Kinetic Automation)
• Runner Up: Flush Fastener (Flush Fasteners)

Best Engineered New Product

• WINNER: '24-'25 Harley-Davidson M8 Supercharger kit (ProCharger Superchargers)
• Runner Up: E-CLIK Universal Kit for Remote Reservoir Shocks (Suspension Direct Inc.)
• Runner Up: Terminator X Bluetooth Module 558-483 (Holley Performance Brands)

Best Exterior Accessory Product

• WINNER: Hoodini '73-'80 C/K Series Pickup/Blazer Hood Hinges, Steel (Speedway Motors)
• Runner Up: FLATED Air-Carrier - Refresh (FLATED)
• Runner Up: RealTruck MRC-3000 (REALTRUCK)

Best Interior Accessory Product

• WINNER: SRX-GM14128 (Stinger)
• Runner Up: RTX-88C-PU-X Chevy/GMC '88-'91 RTX Gauge System (Dakota Digital)
• Runner Up: Custom CTX-60-Diamond Full Backrest Bench Seat, 60-in., Rustic Brown with Chestnut Stitch (Distinctive Industries)

Best Package Design & Display Product

• WINNER: Seat Cover Solutions Mini Product Display (Seat Cover Solutions)
• Runner Up: DashPlay Connected Car Experience (Auto Meter)
• Runner Up: RealTruck Truck Bed Cover Hero Display (REALTRUCK)

Best Performance – Racing Product

• WINNER: SMART SuperCap HB1600X Starting Battery (MUXWIRING INC.)
• Runner Up: Gateway Lite (ECUMaster)
• Runner Up: TH400, 4L80-E Adjustable Low/Reverse Servo Kits (SONNAX)

Best Performance – Street Product

• WINNER: Fox Body Mustang Short Long Arm Conversion System (Detroit Speed)
• Runner Up: LOCK Sleeve - Weld-free Turbo Compressor Outlet Adapter; Suits Vibrant & Ticon Clamps (Turbosmart)
• Runner Up: '67-'68 Mustang/Cougar Stealth In-Dash Hydraulic Master Cylinder Kit (Modern Driveline)

Best Powersports & Utility Vehicle Product

• WINNER: Moto-Chok (Z-TRAK)
• Runner Up: INFLATiQ by RIMiQ Portable Tire Inflator w/ QwikFlow Technology (All-Fit Automotive + RIMiQ)
• Runner Up: Vapor Trapper (Vapor Trapper)

Best Street Rod & Custom Car Product

• WINNER: GM LS Compatible 376 c.i. Engine and ZF-8 Speed Automatic Transmission (BluePrint Engines)
• Runner Up: 2.00-in. Drop, Aluminum, Bolt-in Hub ProSpindle Kit (Wilwood Disc Brakes)
• Runner Up: Vapor Trapper (Vapor Trapper)

Best Tire & Related Product

• WINNER: INFLATiQ by RIMiQ Portable Tire Inflator w/ QwikFlow Technology (All-Fit Automotive + RIMiQ)
• Runner Up: N'Fera Sport (Nexen Tire America)

Best Tools & Equipment Product

• WINNER: SPARQ Diagnostic (SPARQ)
• Runner Up: ValvoMax Bag-in-Box Oil Change System (ValvoMax Oil Drain System)
• Runner Up: F6 Pro (Teslong)

Best Truck & Off-Road Product

• WINNER: FOX | '19-On JEEP JK/JL/JT QSE Links (FOX)
• Runner Up: Disc Brake Adapter Axle Extender (Capivara Industries LLC)
• Runner Up: 2024 Lexus GX550 1.25-3-in. LIFT 3.0 STAGE 6 Suspension System Billet with Skid Plates CDEV (RANDYS Worldwide)

Best Wheel & Related Product

• WINNER: Method 709 HD (Heavy Duty) Bead Grip Wheel with optional Forged Rings (Method Race Wheels)
• Runner Up: Method 709 Forged Impact Ring (Method Race Wheels)
• Runner Up: MT Classic Forged Wheels (Mickey Thompson Tires and Wheels)

You can see all the New Product Award winners--and thousands more of the latest and most exciting products hitting the aftermarket--all week in the New Product Showcase, a must-see destination for any SEMA Show attendee. Located in South Hall, the Showcase is the most popular exhibit at the Show and the epicenter of innovation in the specialty-equipment industry.

Attendee registration for the 2025 SEMA Show, November 4-7 in Las Vegas, is available online here. Online registration for qualified professional attendees is $100 per person, with badge pickup on-site on the SEMA Show campus. A SEMA Show badge includes access to both the SEMA Show and AAPEX.  

Hotel reservations, including for several new properties in Las Vegas, are available at the guaranteed lowest rates exclusively for Show attendees through SEMA's official hotel provider, onPeak.  

For more information about the 2025 SEMA Show, visit semashow.com. Sign up for updates on SEMA Fest at semafest.com.  

By SEMA Show Editors 

The SEMA Show, which continues today in Las Vegas, always brings plenty of excitement for attendees, including numerous opportunities to meet your favorite automotive celebrities and industry stars amid the vast array of iconic vehicles on the Show floor.

This year, the Show has again drawn many famous aftermarket, motorsports and entertainment personalities who are all excited to interact with 2025 SEMA Show attendees.

Below are just a few of the names set to appear on the SEMA Show floor today and throughout the rest of the week (all times PST):

Throughout Show Week

• Larry Chen – SEMA Show's official Show artist showcases his new book, along with one of his latest builds (a Bayside Blue R34 Skyline GT-R) – Booth #23867
• Sung Kang – Get a behind-the-scenes look at Kang's new film, "DRIFTER," and see the film's hero car, "Lola," a Toyota Corolla AE86. Kang will appear at various times – Booth #24729
• Gentleman Joe Schubeck – Author and SEMA Hall of Fame Member will be signing copies of the "Hot Rods Trains & Planes" book, available Tuesday through Thursday between 9:00 a.m. and 4:00 p.m. PST – SEMA Art Walk, located on the Skywalk Bridge connecting the West and the North Hall.

Wednesday, November 5

• Street Outlaws: No Prep Kings – 11:30 a.m. to 12:00 p.m. – LINCOLN ELECTRIC – Booth #23411
• Alex Taylor – 1:00 p.m. – 2:00 p.m. – Mickey Thompson Tires and Wheels – Booth #22453
• Dave Kindig & Kevin "Kevdogg" Schiele – 2:30 p.m. to 3:30 p.m. – Dynamat – Booth #22793

Thursday, November 6

• Blake Wilkey – 11:00 a.m. to 11:30 a.m. – Westin/Superwinch – Booth #55051
• Chip Foose – 1:00 p.m. to 3:00 p.m. – BluePrint Engines – Booth #23443
• Rick Murphy – 2:00 p.m. to 3:00 p.m. – Warrior Winches – Booth #60005

Friday, November 7

• Clay Millican – 10:00 a.m. to 11:00 a.m. – CRC Industries – Booth #24677
• Constance Nunes – 10:30 a.m. to 11:30 a.m. – CLASSIC INDUSTRIES – Booth #24487
• Tavarish – 11:00 a.m. to 12:00 p.m. – Cedar Electronics – Booth #10717

Check out the full schedule of celebrity appearances here or click below to find out where your favorite builder, racer, influencer or television star will be appearing!

Attendee registration for the 2025 SEMA Show, November 4-7 in Las Vegas, is still available online here. Online registration for qualified professional attendees is $100 per person, with badge pickup on-site on the SEMA Show campus. A SEMA Show badge includes access to both the SEMA Show and AAPEX.   

Hotel reservations, including for several new properties in Las Vegas, are available at the guaranteed lowest rates exclusively for Show attendees through SEMA's official hotel provider, onPeak.   

For more information about the 2025 SEMA Show, visit semashow.com. Sign up for updates on SEMA Fest at semafest.com.   

By SEMA News Editors

The wait is over: the 2025 SEMA Show kicks off today in Las Vegas. Produced by SEMA, the event brings together thousands of automotive innovators from all around the world. Make the most of your SEMA Show experience by viewing the full schedule of events, which includes session times, product unveilings and must-see experiences.

Day 1 Showcases Global and Influential Significance

Leading the first day of the Show is an official ribbon-cutting ceremony attended by key leaders, including SEMA President and CEO Mike Spagnola, National Hot Rod Association (NHRA) President Glen Cromwell, Las Vegas Convention and Visitors Authority (LVCVA) CEO/President Steve Hill, Fédération Internationale de l'Automobile (FIA) President Mohammed Ben Sulayem, First Congressional District of Nevada Rep. Dina Titus, and SEMA Board Chair Melanie White.

"The SEMA Show stands as the global hub for automotive innovation and commerce," said Spagnola. "It brings together leaders and visionaries to shape strategies that will define the future of mobility and aftermarket growth worldwide." 

Why the SEMA Show Matters to the Industry

As technology accelerates and consumer preferences shift, the SEMA Show provides clarity and confidence for businesses navigating change. From propulsion diversity--ICE, EV, hydrogen, hybrid, and synthetic fuels--to advanced driver-assistance systems (ADAS) and immersive experiences, the Show reflects an industry innovating for the future. 

With consumer spending on aftermarket accessories reaching $52.65 billion in 2024, the Show underscores the strength of a sector that continues to thrive and expand globally. 

"Every year, the SEMA Show introduces technologies and ideas that transform the automotive landscape," said SEMA Vice President of Events Tom Gattuso. "From ADAS solutions to alternative propulsion and performance builds, innovation here drives progress across the entire aftermarket." 

Innovation & Opportunity

During the SEMA Show week, companies are unveiling new products, forging partnerships and gaining valuable insights into emerging trends. With 2,300 exhibiting brands, including 500 first-time participants, more than 70% of attendees in senior leadership roles, and over 150,000 participants from 140 countries, the Show delivers unmatched access to decision-makers and global markets. 

Key business drivers at the 2025 SEMA Show include: 

• OEM Engagement: Strong participation from Ford Performance, Honda Racing Corp., Mopar/Stellantis, Nissan and Toyota, signals confidence in the aftermarket's role in future mobility solutions. 
• Innovation Pipeline: Thousands of new products debut across the campus, including 2,000+ featured in the New Products Showcase, setting the tone for one of the most innovative product cycles in history. 
• FutureTech Studio: A dedicated space featuring hands-on demos, 45+ advanced displays, and 30 vehicles showcasing next-generation technologies.  
• ADAS Integration: ADAS takes center stage this year, highlighting the industry's commitment to safety and technology. Exhibitors are featuring solutions that help shops adapt to evolving vehicle platforms and consumer expectations. 
• Show-Stopping Builds: From the hundreds of feature vehicles, and the highly anticipated SEMA Battle of the Builders presented by Mothers Polish competition, craftsmanship and creativity remain central to the aftermarket's identity. 
• Featured SEMA Show Artist Larry Chen: Chen is the first photographer ever selected as Featured SEMA Show Artist, joining a prestigious roster of creatives who have held the title since the program's inception. Chen's stellar work is woven throughout the Show's visual identity, appearing in signage, marketing materials and exclusive installations that reflect the energy, diversity and craftsmanship of the automotive community. See it for yourself in person or learn more here.

Car Culture Meets Commerce

On Friday, the Show opens its doors to the public, giving enthusiasts a rare opportunity to experience the industry's premier trade event. The day concludes with SEMA Fest, an epic celebration blending car culture with live entertainment. Featuring Queens of the Stone Age, The Black Crowes, and Neon Trees, the event creates a unique opportunity for brands to engage enthusiasts and inspire the next generation of builders and consumers. 

Beyond live music, SEMA Fest features thrilling motorsports demos and curated car displays, creating an immersive celebration of performance and culture. The one-day-only event serves as a strategic extension of the Show's mission to connect passion with business. 

Live Coverage for a Global Audience via SEMA Live 

SEMA is offering a livestream with 31 hours of real-time coverage, giving a global audience access to groundbreaking news, feature car builds, and stories directly from the Show floor. The livestream is available on the SEMA Show Facebook and YouTube pages. 

Maximize Your SEMA Show Week With the Schedule

The 2025 SEMA Show Schedule of Events is your guide to all the action. See what's on tap each day, from the show floor to the outdoor demos.

Attendee registration for the 2025 SEMA Show, November 4-7 in Las Vegas, is available online here. Online registration for qualified professional attendees is $100 per person, with badge pickup on-site on the SEMA Show campus. A SEMA Show badge includes access to both the SEMA Show and AAPEX. 

Hotel reservations, including for several new properties in Las Vegas, are available at the guaranteed lowest rates exclusively for Show attendees through SEMA's official hotel provider, onPeak. 

For more information about the 2025 SEMA Show, visit semashow.com. Sign up for updates on SEMA Fest at semafest.com. 

By SEMA News Editors

Get ready for more action, more access and more excitement: SEMA Live Presented by AutoZone returns to the 2025 SEMA Show, November 4–7, with expanded coverage and a faster pace.

Broadcasting 31 hours of live programming on YouTube and Meta, SEMA Live will deliver breaking news, vehicle reveals, trending products and all the on-site action straight from the Las Vegas Convention Center.

Chris Jacobs returns as host, joined by reporters Alliyah Becerra, JC Fernandez, and newcomer Elija Isra, who, at just 14, brings fresh energy to the broadcast.

"This year, SEMA Live is redefining how the automotive community experiences the aftermarket's biggest week," said Tom Gattuso, SEMA VP of Events. "Viewers can expect expanded production, new guest appearances and more never-before-seen coverage."

What's New for 2025

• Deeper Battle of the Builders Coverage: Go behind the scenes with builders, hear their stories and see the craftsmanship up close.
• All-Access Outdoor Cameras: Every burnout, stunt and live demo from Hoonigan Burn Yard, HorsePower Rodeo, Nitro Circus, OPTIMA Unleashed, and SPARQ captured from every angle.
• Faster, High-Impact Segments: Shorter, punchier updates that move at the pace of the SEMA Show, highlighting more vehicles, tech and trends.
• Industry Legends Live: Hear directly from icons including Antron Brown, Chip Foose, Dave Kindig, Jay Leno, Gabriel "Fluffy" Iglesias, and Jim and Mike Ring, and much more.
• Record Number of Reveals: More manufacturers than ever are choosing SEMA Live for their first looks.
• Live SEMA Cruise Broadcast: For the first time, SEMA Live will air the full SEMA Cruise on Friday, 4–6 p.m. PST, as thousands of builds parade before spectators.

Watch the live stream starting Tuesday, November 4, through Friday, November 7, from 9:00 a.m. to 5:00 p.m. PST on the SEMA Show YouTube and Facebook pages. 

Attendee registration for the 2025 SEMA Show, November 4-7 in Las Vegas, is still available online here. Online registration for qualified professional attendees is $100 per person, with badge pickup on-site on the SEMA Show campus. A SEMA Show badge includes access to both the SEMA Show and AAPEX.   

Hotel reservations, including for several new properties in Las Vegas, are available at the guaranteed lowest rates exclusively for Show attendees through SEMA's official hotel provider, onPeak.   

For more information about the 2025 SEMA Show, visit semashow.com. Sign up for updates on SEMA Fest at semafest.com.

By SEMA News Editors 

The 2025 SEMA Show gets underway today with a full day packed with special events, stunning product and vehicle reveals, exciting announcements and more.

The day kicks into high gear bright and early with the annual Kickoff Breakfast. The sold-out event is scheduled for today, November 4, from 7:00 a.m. to 8:45 a.m. PST at the Westgate Las Vegas Resort & Casino Ballroom, welcoming hundreds of exhibitors and attendees from around the world to officially launch the aftermarket's premier event.  

The event will open with a Q&A hosted by SEMA President and CEO Mike Spagnola and Fédération Internationale de l'Automobile (FIA) President Mohammed Ben Sulayem. They will discuss a range of topics, including the new partnership between SEMA and FIA to advance mobility and safety policy in the United States and abroad, and how the collaboration strengthens both organizations’ roles in global and United States policy while giving members access to research, advocacy and new opportunities. 

The program continues with an exclusive fireside chat featuring comedian and car collector Jay Leno and Stellantis Head of American Brands, North America Marketing and Retail Strategy and RAM Brand CEO Tim Kuniskis. They will share insights on the evolving landscape of automotive design, ingenuity, and car culture in a lively discussion. 

The breakfast will also feature Hoonigan Industries co-founder Brian Scotto presenting a sneak peek of the latest Gymkhana film and giving attendees an exclusive first look at the high-octane automotive action. 

Can't-Miss Educational Opportunities

The Kickoff Breakfast isn't the only event scheduled for the SEMA Show's opening day. SEMA Education hosts a full slate of seminars, workshops and panels, and will be located in a new, more central location in the recently renovated Las Vegas Convention Center North Hall. 

The fully reimagined lineup of free, expert-led training sessions will bring value and insight to the thousands of industry professionals in attendance at the world's leading automotive trade show. 

Additionally, partner-led training sessions, both free and fee-based, from the Inter-Industry Conference on Auto Collision Repair (I-CAR), Tire Industry Association (TIA) and Society of Collision Repair Specialists (SCRS) will broaden the range of specialized courses offered at the 2025 SEMA Show:  

• I-CAR will host courses on MIG welding, safety protocols for working on electric vehicles with high-voltage systems and modifying or repairing cars with ADAS functionalities.  
• TIA will offer sessions that can help tire retailers protect themselves from liability, navigate the current employment market and retain talent.  
• SCRS will show attendees how to put their business on a path of maximum efficiency, gain an online presence and identify incoming trends and technologies.  

You can view the full education schedule at semshow.com/education. 

Showgoer Tools to Improve Your SEMA Show Experience

One of many valuable tools offered for 2025 SEMA Show exhibitors and attendees alike is the SEMA Show App, a must-have for anyone attempting to maximize their time at the aftermarket's premier industry event.  

Now available for download from the Apple App Store and Google Play Store, the SEMA Show app puts all the information you need for a successful week at the 2025 SEMA Show directly at your fingertips, including schedules, maps, exhibitor lists and more.  

With the SEMA Show App, you can explore hundreds of featured vehicles by scanning QR codes for build details, exhibitor info and product lists; navigate the Las Vegas Convention Center with turn-by-turn, offline directions; and keep an organized, personalized schedule of education sessions, demos and reveals. The app also complements the New Products Showcase, letting you preview innovations, scan and save favorites and locate exhibitors on the Show floor. 

Beyond navigation and scheduling, the app allows you to search for exhibitors by name, product or Show section; discover celebrity appearances and expert-led sessions; and stay up to date with live SEMA social feeds. You can even find the best transportation options, from hotel shuttles to the Vegas Loop.  

Beyond the SEMA Show app, attendees have access to a robust suite of online tools and resources designed to help plan their time at the event. Nearly everything found within the SEMA Show mobile app, including exhibitor listings, education schedules, event updates and more, is also available at SEMAShow.com.  

Need to find a specific exhibitor? Just want to browse the SEMA Show layout? See the full SEMA Show Floorplan here. 

The website serves as the central hub for all Show information, offering comprehensive details on the Registration Resource Center, travel, registration, celebrity appearances and how to purchase tickets to special events. Whether users are finalizing logistics before arriving in Las Vegas or navigating the Show floor on-site, SEMAShow.com provides a reliable, easy-to-access companion throughout the week. 

Bessie, SEMA's AI-Powered Chatbot 

And say hello to Bessie, SEMA's AI-powered chatbot that helps attendees make the most of their Show experience. Available 24/7, Bessie complements SEMAShow.com, the SEMA Show mobile app, and all on-site signage to provide quick, accurate answers to frequently asked questions. Chatting with Bessie is easy—simply text 833-338-3101, download the SEMA Show mobile app, visit SEMAShow.com, or scan any of the QR codes located throughout the Las Vegas Convention Center campus to access Show information anytime, anywhere. 

Become a SEMA Member and Enjoy Exclusive Perks at the SEMA Show

SEMA Business Members get access to an exclusive perk at the SEMA Show: a designated space to connect, refuel and recharge while on the SEMA Show floor, all week long.  

Located in North Hall, Room N251, and West Hall, booth #50027, the exclusive SEMA Member Lounges provide business members with a quiet space to connect with industry leaders, gain access to internet and printer services and charge devices, all while enjoying a complimentary cup of coffee. Members can also skip the lunch lines and head over to any of the Member Lounges to grab food for purchase. 

The SEMA Members Lounge also offers a convenient location to conduct meetings in a private space. 

Visit "Member Central" located outside Members Lounge N251 to get started or explore more at sema.org/membership-business.  

Attendee registration for the 2025 SEMA Show, November 4-7 in Las Vegas, is available online here. Online registration for qualified professional attendees is $100 per person, with badge pickup on-site on the SEMA Show campus. A SEMA Show badge includes access to both the SEMA Show and AAPEX.  

Hotel reservations, including for several new properties in Las Vegas, are available at the guaranteed lowest rates exclusively for Show attendees through SEMA's official hotel provider, onPeak.  

For more information about the 2025 SEMA Show, visit semashow.com. Sign up for updates on SEMA Fest at semafest.com.  

By SEMA News Editors

The 2025 SEMA Show opens today, November 4, and once the Las Vegas Convention Center (LVCC) doors open, so too will a comprehensive education program designed to upskill and elevate the industry's workforce. View the complete 2025 SEMA Education program and add sessions to your SEMA Show planner online here. 

Hosted this year in a new, more central location--the recently renovated North Hall--the program will run from Tuesday, November 4, through Thursday, November 6, with a dynamic experience focused on personal and professional development, emerging business issues, trends, best practices and more. 

Education Tracks 

All programming will fall under one of eight education tracks, allowing attendees to easily find the programs and sessions that fit their professional interests or apply to their businesses. The eight tracks are:  

• Aftermarket Updates and Future Trends: Explore the current state of the specialty-equipment market and the long-/short-term impacts of top trends. 
• Emerging and Executive Leadership: The Dale Carnegie Organization will illustrate how to listen and communicate with a workforce that encompasses differing generations, and the SEMA Women's Leadership Symposium will empower leaders with the skills, mindset and strategies needed to drive exceptional performance. 
• Inside the Shop: Technicians, shop managers and builders will discuss trends and challenges that shop owners currently face. 
• Legislative and Regulatory: Learn about current changes and misconceptions in emissions compliance. Discover how to manage risks, ensure compliance and drive business success. 
• Sales and Marketing: Understand how to engage your audience using Instagram, YouTube and Facebook, and gain insights from top industry sales and marketing experts. 
• Small Business Strategy: Find hacks and tools to help grow your business. Learn how to leverage AI, use cloud computing and entrepreneurial operating systems (EOS), or run a functional family business while avoiding a feud. 
• Talent Management: Turn your team into a well-run machine by learning how to hire and retain young talent through training, management and motivation. 
• Vehicle Technology: Stay up-to-date on the latest changes in advanced fuels and powertrains, suspension technology and advanced driver assistance systems (ADAS). 

SEMA ADAS Showcase Returns to Upper South Hall in 2025

Don't forget, the SEMA ADAS Showcase is the Show's central hub for cutting-edge knowledge, live demonstrations and real-world collaboration related to all things ADAS. From repair pros and modifiers to toolmakers and engineers, this Show feature is a can't-miss destination for anyone looking to learn more about the fast-changing world of ADAS.

Located in Upper South Hall, booth #31255 (view on the floorplan here), attendees of the ADAS Showcase will: 

• Dive into 30-minute expert-led sessions from leading brands, SEMA and more covering the latest ADAS trends and solutions. 
• Get hands-on, vital training from equipment providers and trainers. 
• See live calibration demos with real-world scanning and diagnostics.
• Learn proven best practices for setup, environment control and OEM compliance and standards, to bring back to your customers. 

Education sessions will cover a range of topics, including Advancing ADAS Compliance: Overcoming Challenges in Modified Vehicles delivered by the SEMA Garage, The Challenges of Aftermarket Product Development and Vehicle ADAS By Hunter Engineering, Understanding The ADAS Software: Diagnostics, Calibration, and Adjustments led by RevvADAS and Advancing ADAS Compliance: Overcoming Challenges in Modified Vehicles, to name just a few. 

To see the full education and demo schedule, visit semashow.com/ADAS-showcase-education-schedule. 

Learn More About SEMA Garage, ADAS at the 2025 SEMA Show 

Maximize your time at the SEMA Show by learning about SEMA Garage, which offers services including 3D scanning, 3D printing, ADAS testing, vehicle measuring sessions, emissions testing and certification with locations in Detroit and Diamond Bar, California. Learn how SEMA Garage can benefit your business and visit the SEMA FutureTech Studio located in Central Hall, Booth #24401. View on the floorplan here. 

In addition, SEMA Garage is hosting two special education sessions relating to ADAS: 

Advancing ADAS Compliance: Overcoming Challenges in Modified Vehicles
Date(s): Tuesday, November 4, at 3:30 p.m. PST and Thursday, November 6, at 3:30 p.m. PST
Location: Las Vegas Convention Center | Upper South Hall | Booth #31255 

Gain a technical edge as vehicle dynamics and ADAS subject-matter experts explore the challenges and develop solutions for achieving ADAS safety compliance on modified vehicles. This session will unpack the latest developments shaping the next generation of vehicle safety and performance systems, including NHTSA's 2026 NCAP dynamic validation testing updates, the proposed FMVSS No. 127 federal mandate on automatic emergency braking (AEB), and the ongoing SAE International Vehicle Dynamics Systems OBD task force's efforts toward standardization to ensure future adaptability for vehicle modifications. Attendees will also gain insight into the latest ADAS testing and validation programs from the SEMA Garage, providing engineers and manufacturers with actionable guidance to maintain compliance and innovation in an increasingly complex vehicle technology landscape.  

Panelists include Marcus McDaniel, ADAS Test Engineer for Transportation Research Center Inc. and Bernard Carr, owner of CARRMERICA. 

ADAS: Shaping the Future of Aftermarket Products
Date: Thursday, November 6, at 1:00 p.m. PST 
Location: Las Vegas Convention Center | Room N257 

Join industry experts as they explore the challenges surrounding ADAS technology and the evolution of traditional aftermarket products. Discover how aftermarket companies are adopting system diagnostics, calibration and testing practices to tackle these issues. The discussion will also cover liability concerns from both manufacturer and installer viewpoints, along with upcoming federal regulations set to shape the industry.  

Panelists include:  

• Greg Adler, 4 Wheel Parts, CEO 
• Ted Moncure, Hoonigan, VP of Engineering & Product Development 
• Brunno Moretti, Ascential Technologies (Burke Porter), President of ADAS Solutions 
• Jordan Piening, Transportation Research Center Inc., Road Performance Evaluation, Director 
• James Rodis, OEM Calibration Inc., Process, Procedure and Training Manager 
• Christie Iannetta, Nelson Mullins, Focusing on Automotive Regulation and Transportation Safety Solutions, Partner (Former NHTSA senior trial attorney) 

Partnered Education Programs at the 2025 SEMA Show

Training sessions, both free and fee-based, from the Inter-Industry Conference on Auto Collision Repair (I-CAR), Tire Industry Association (TIA) and Society of Collision Repair Specialists (SCRS) will broaden the range of specialized courses offered at the 2025 SEMA Show: 

• I-CAR will host courses on MIG welding, safety protocols for working on electric vehicles with high-voltage systems and modifying or repairing cars with ADAS functionalities. 
• TIA will offer sessions that can help tire retailers protect themselves from liability, navigate the current employment market and retain talent. 
• SCRS will show attendees how to put their business on a path of maximum efficiency, gain an online presence and identify incoming trends and technologies. 

Attendee registration for the 2025 SEMA Show, November 4-7 in Las Vegas, is still available online here. Online registration for qualified professional attendees is $100 per person, with badge pickup on-site on the SEMA Show campus. A SEMA Show badge includes access to both the SEMA Show and AAPEX.   

Hotel reservations, including for several new properties in Las Vegas, are available at the guaranteed lowest rates exclusively for Show attendees through SEMA's official hotel provider, onPeak.   

For more information about the 2025 SEMA Show, visit semashow.com. Sign up for updates on SEMA Fest at semafest.com.    

By SEMA News Editors 

The SEMA Show has returned as the industry's most influential gathering, where groundbreaking products, game-changing innovations and powerful networking collide. But the energy doesn't stop at the Show floor. SEMA Week expands the experience with exclusive events, dynamic meetups and unforgettable after-hours parties that bring the industry together like never before. 

Explore the full lineup of SEMA Week happenings below and gear up for a week that drives the future of automotive. 

SEMA Industry Honors (Sold Out)

Thursday, November 6, 6:00 p.m. Reception, 7:00 p.m. Awards Ceremony 

• BleauLive Theater at the Fontainebleau Las Vegas (View on Google Maps) 
• Tickets or host tables are required (now sold out). 
• Know-before-you-go information here.

One night. One stage. The biggest names in the automotive aftermarket--only at the 2025 SEMA Industry Honors event in Las Vegas. 

On Thursday, November 6, the 2025 SEMA Industry Honors takes over the BleauLive Theater at the Fontainebleau Las Vegas for an unforgettable night celebrating the people and brands driving the industry forward. From Content Creator of the Year to Person of the Year and even more on-stage honors, this event is where SEMA's spotlight shines brightest. 

T-PAIN at Zouk Nightclub (Official SEMA Week Afterparty)  

Thursday, November 6, 10:30 p.m. PST - 4:00 a.m. PST  

• Zouk Nightclub at Resorts World Las Vegas (View on Google Maps)  
• Tickets required.
• Purchase tickets here. 

End your Thursday with T-Pain at Zouk Nightclub. Make it a night to remember and book tickets at zouk.group/tpain 

Note: SEMA Show badge and SEMA Fest ticket holders will receive access to a special, expedited entry line. 

SEMA Cruise

Friday, November 7, 4:00 p.m. PST - 7:30 p.m. PST

• SEMA Show Campus (down Convention Center Drive to West Hall Parking Lot)
• No cost or RSVP required to attend

Watch the most creative and innovative vehicles on the planet roll out of the Las Vegas Convention Center at the close of the SEMA Show in this time-honored Show tradition. More than 1,200 vehicles will parade down Convention Center Drive to the West Hall parking lot on Friday evening, giving Attendees and enthusiasts an unrivaled opportunity to see groundbreaking SEMA Show builds in action. 

SEMA Fest 

Friday, November 7 (Activations begin 9:00 a.m., last concert begins 8:25 p.m. PST). 

• SEMA Show campus outside of the Lower South Hall 
• General admission tickets start at $80! (including fees) 
• Purchase SEMA Fest tickets here. 

Get ready for an unforgettable evening filled with high-octane excitement, incredible music and everything you love about car culture on the SEMA Show campus. Don't miss out—grab your tickets now before they sell out and be part of this incredible celebration.  

SEMA Fest brings together the captivating world of automotive culture that can only be found at the SEMA Show with some of the biggest bands in music. It's a one-of-a-kind live and epic event that is a true bucket list experience for music lovers and car enthusiasts.  

Want to upgrade your SEMA Fest experience? Grab VIP tickets today for access to premium viewing areas, VIP bars and washrooms, separate entrances and complimentary charging stations during the event. 

• Epic Performances: Live music from Queens of the Stone Age, The Black Crowes and Neon Trees will keep the energy high and the crowd buzzing.  
• Thrilling Events: Starting at 9:00 a.m. PST, witness the heart-pounding activations by Hoonigan, Nitro Circus Moto Mayhem, HorsePower Rodeo, Optima Unleashed and the Globe of Death.  

JAMES HYPE at Zouk Nightclub (Official SEMA Week Afterparty)  

Friday, November 7, 10:30 p.m. PST - 4:00 a.m. PST  

• Zouk Nightclub at Resorts World Las Vegas (View on Google Maps)  
• Tickets required. 
• Purchase tickets here.

Zouk Nightclub with James Hype is the only place to be after the SEMA Show and SEMA Fest! Book tickets at zouk.group/jameshype 

Note: SEMA Show badge and SEMA Fest ticket holders will receive access to a special, expedited entry line.  

Special Guest at Zouk Nightclub (Official SEMA Week Afterparty)  

Saturday, November 8, 10:30 p.m. PST - 4:00 a.m. PST  

• Zouk Nightclub at Resorts World Las Vegas (View on Google Maps)  
• Tickets required. https://zoukgrouplv.com/event/EVE50511500020251108/special-guest/ 

Close out SEMA Week on a high note and an unforgettable night with special guest at Zouk Nightclub! Book tickets at zouk.group/events 

Note: SEMA Show badge and SEMA Fest ticket holders will receive access to a special, expedited entry line. 

Attendee registration for the 2025 SEMA Show, November 4-7 in Las Vegas, is now available online here. Online registration for qualified professional attendees is $100 per person, with badge pickup on-site on the SEMA Show campus. A SEMA Show badge includes access to both the SEMA Show and AAPEX. 

Hotel reservations, including for several new properties in Las Vegas, are available at the guaranteed lowest rates exclusively for Show attendees through SEMA's official hotel provider, onPeak. 

For more information about the 2025 SEMA Show, visit semashow.com. Sign up for updates on SEMA Fest at semafest.com. 

By SEMA News Editors 

Although SEMA is known for its world-class trade show, the association provides a wide range of year-round programs and services to help members succeed and prosper, including its councils and networks—volunteer, market-specific groups within SEMA focused on promotion, networking and education.  

Like the rest of the industry, SEMA's councils and networks gather at the SEMA Show to learn, network and grow their own businesses and individual markets. During the week, those groups host a variety of events, covering everything from happy hours to award presentations and vehicle reveals to networking events.   

Multiple council and network events are on tap for today's schedule. See a few highlighted below or click here to see the full schedule of SEMA Show events.  

Tuesday's Council and Network Events (all times PST) 

• ARMO/HRIA Vehicle Reveal – 10:30 a.m. to 11:00 a.m. – Central Hall Booth #23295 
• Truck and Off-Road Builders Panel, Powered by TORA – 11:00 a.m. to 12:00 p.m. – North Hall 257 
• Hot-Rod Builders Panel, Powered by HRIA – 1:00 p.m. to 2:00 p.m. – North Hall 259 
• TORA Happy Hour – 4:00 p.m. to 5:00 p.m. – West Hall Randy's Worldwide Booth #58097 
• PRO Reception – 5:00 p.m. to 7:00 p.m. – West Hall 326 
• SBN Reception – 5:00 p.m. to 6:30 p.m. – West Hall 208 
• FLN Reception – 5:00 p.m. to 7:00 p.m. – West Hall 232 
• WTSBC Reception – 5:00 p.m. to 6:15 p.m. – New Products Showcase in South Lower Hall Booth #41271 
• ARMO Reception – 5:30 p.m. to 7:00 p.m. – Westgate – Ballroom A 

Council and network events will continue through SEMA Show week. Click here to view the full schedule of SEMA Show events.  

Attendee registration for the 2025 SEMA Show, November 4-7 in Las Vegas, is still available online here. Online registration for qualified professional attendees is $100 per person, with badge pickup on-site on the SEMA Show campus. A SEMA Show badge includes access to both the SEMA Show and AAPEX.   

Hotel reservations, including for several new properties in Las Vegas, are available at the guaranteed lowest rates exclusively for Show attendees through SEMA's official hotel provider, onPeak.   

For more information about the 2025 SEMA Show, visit semashow.com. Sign up for updates on SEMA Fest at semafest.com.

By SEMA News Editors

The SEMA Show, which opens today and runs through November 7, is home to thousands of new aftermarket products, but there is only one place on the Show floor where you can see all of the industry's latest innovations in one place.  

The New Products Showcase--conveniently located this year in Lower South Hall booth #41271--is a hub of cutting-edge technology, fresh trends and groundbreaking products, all presented to buyers, media, influencers, enthusiasts and professionals from around the world. With hundreds of companies displaying their latest advancements, the showcase is the ultimate place to discover the newest tools, components and accessories that are setting the industry standard. 

For automotive professionals and business owners, the New Products Showcase provides exclusive access to insights on what's up-and-coming in automotive technology. The showcase encourages networking and collaboration, offering opportunities to connect with manufacturers and industry insiders. 

In addition to keeping buyers competitive, the Showcase is also an opportunity for media and influencers to identify and share emerging trends with their audiences. Each product displayed in the showcase includes vital information and descriptions, helping attendees to understand its relevance and potential impact within the market. 

Find the New Products Showcase on the floorplan here or on the SEMA Show app, which you can download here. 

Attendee registration for the 2025 SEMA Show, November 4-7 in Las Vegas, is still available online here. Online registration for qualified professional attendees is $100 per person, with badge pickup on-site on the SEMA Show campus. A SEMA Show badge includes access to both the SEMA Show and AAPEX.   

Hotel reservations, including for several new properties in Las Vegas, are available at the guaranteed lowest rates exclusively for Show attendees through SEMA's official hotel provider, onPeak.   

For more information about the 2025 SEMA Show, visit semashow.com. Sign up for updates on SEMA Fest at semafest.com.

By SEMA News Editors 

The 2025 SEMA Show, the largest automotive trade event in the United States and one of the biggest worldwide, unites more than 2,300 exhibiting brands and 160,000 attendees from 140 countries. Running November 4-7 at the Las Vegas Convention Center, this year's Show features 500 first-time exhibitors, showcasing the industry's commitment to innovation and collaboration.   

As the epicenter of automotive advancement, the SEMA Show highlights groundbreaking products and technologies. Attendees can explore interactive exhibits, participate in hands-on workshops, and attend more than 80 educational seminars to enhance skills and knowledge.    

In addition to the indoor activations at the SEMA Show, countless activations thrill Showgoers across the campus, including the following spotlighted outdoor activations scheduled for this year's event.  

Hoonigan Burnyard    

Hoonigan will host its famous Burnyard Shows at 11:00 a.m. and 3:00 p.m. PST each day of the SEMA Show in its outdoor activation area located in the Silver Lot #3. These sessions feature Formula Drift competitors, Australian-style burnout builds, off-road rigs, and much more you'll want to witness in-person, up close, in this Show feature.   

Hoonigan will also debut the next chapter in the Gymkhana legacy with the "Gymkhana 2025" reveal on Tuesday, November 4, at 12:00 p.m. PST, and Hoonigan Co-Founder Brian Scotto will present the teaser film during Tuesday morning's SEMA Show Kickoff Breakfast on Tuesday, November 5, at 7:00 a.m. PST, at the Paradise Event Center in the Westgate Las Vegas Resort & Casino.  

Additional highlights of the Hoonigan Burnyard include (all times PST):  

• Celebrity signings – Lia Block, Tuesday, November 4, at 4:00 p.m.; Chip Foose, Friday, November 7, at 12:30 p.m.  
• Mega Burnyard Show – Friday, November 7 at 1:00 p.m., replacing the two standard sessions  

HorsePower Rodeo (NEW FOR 2025)  

HorsePower Rodeo is stampeding into Las Vegas, bringing a wild mix of motorsports disciplines to the 2025 SEMA Show.   

Located in the Diamond Lot outside West Hall, the daily demos feature superstar automotive content creator Westen Champlin, professional smoke-show driver Kyle Douglas, and a lineup of drag racers, drifters, classic muscle cars and modern burnout machines. The event celebrates the raw power, mechanical creativity and unapologetic passion of car culture, giving attendees a front-row seat to tire-shredding burnouts, high-speed drifts and jaw-dropping stunts.  

Nitro Circus Moto Mayhem

Nitro Circus Moto Mayhem brings top freestyle motocross riders to the stage, performing impressive feats, precise tricks and remarkable maneuvers. These performances demonstrate the skill, creativity and technique of world-class riders, giving audiences a close-up view of their talent and control.  

Performances are set for multiple times daily, giving attendees numerous opportunities to catch the action (all times PST):  

• Tuesday, November 4, to Thursday, November 6, at 10:00 a.m., 12:00 p.m., 2:00 p.m., and 4:00 p.m.  
• Friday, November 7, at 10:00 a.m., 12:00 p.m., 2:00 p.m., and 3:00 p.m.  

OPTIMA Unleashed   

OPTIMA Unleashed is back to ignite the Bronze Lot at SEMA 2025, delivering a high-octane finale to a week of automotive excitement with SEMA Fest. Powered by OPTIMA, the event will feature high-horsepower vehicles, precision drift demonstrations and a star-studded roster of drivers ready to thrill the crowd.  

Whether you're drawn by the roar of engines, the scent of burning rubber, or the unmatched energy of automotive legends in motion, OPTIMA Unleashed promises to be one of the can't-miss highlights of SEMA Fest 2025.  

SPARQ (NEW FOR 2025)  

Partnering with Westen Champlin's HorsePower Rodeo in the Diamond Lot is SPARQ, welcoming Showgoers with 145,000 combined square feet of drifting course action featuring top professional drivers, including Jeff Jones, Federico Sceriffo, Camren Sorensen, Amanda Sorensen and Richard Advani. Even better, SPARQ device owners can show their QR codes for "fast pass" front-of-line access on-site. SPARQ is an Irvine, California-based startup debuting its device and service, SPARQ Diagnostics, which pairs AI personalization to drivers based on their unique behavior and vehicles.   

Beyond the drift course outside, SPARQ offers a whole week of experiences at North Hall #10969, so be sure to stop by their booth for experiences including an immersive booth experience all week, a Cody Walker autograph signing, an AI-powered vehicle diagnostics presentation by CEO Daniel Nieh, and a press conference unveiling of its new driver-service platform.  

Adrenaline-Pumping Activation Exclusive to SEMA Fest  

Experience SEMA Fest 2025 on Friday, November 7, where live music meets motorsports mayhem. This one-night-only event features chart-topping bands and adrenaline-pumping automotive activations, including one exclusive to SEMA Fest ticketholders:  

The Urias Family's Original Globe of Death (NEW FOR 2025)  

The Urias Family will bring their legendary "Globe of Death" act to SEMA Fest, performing high-speed motorcycle stunts inside a 16-ft.-diameter steel sphere. Built in 1912 by family patriarch Jose Urias, the original Globe has been passed down through four generations and remains the centerpiece of the family's daredevil performances.

SEMA Fest attendees will be the only audience in Las Vegas to witness riders defy gravity, crisscrossing within inches of each other, sometimes with a performer standing in the center, inside this century-old icon of motorsports showmanship.  

Learn more about the 2025 SEMA Fest here, and purchase tickets at semafest.com.  

Attendee registration for the 2025 SEMA Show, November 4-7 in Las Vegas, is still available online here. Online registration for qualified professional attendees is $100 per person, with badge pickup on-site on the SEMA Show campus. A SEMA Show badge includes access to both the SEMA Show and AAPEX.   

Hotel reservations, including for several new properties in Las Vegas, are available at the guaranteed lowest rates exclusively for Show attendees through SEMA's official hotel provider, onPeak.   

For more information about the 2025 SEMA Show, visit semashow.com. Sign up for updates on SEMA Fest at semafest.com.