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| More than 400,000 pieces of direct mail will be distributed, targeting powersports media and buyers. |
In support of new Powersports & Utility Vehicles section of the Show, SEMA is taking extraordinary steps to attract qualified buyers.
Two-Pronged Promotion Strategy: First, we’re educating our 52,000-plus qualified SEMA Show buyers on the cross-selling opportunities and additional profits they can realize with powersports products through a comprehensive awareness program that includes editorial, advertising and webinars at various trade shows, including our own. Second, we’re expanding our buyer universe to include new buyers from our strategic powersports marketing partnership and reaching out to them with an aggressive multi-channel marketing campaign.
Built-In Powersports Buyer Interest: At the 2008 SEMA Show, more than 2,500 buyers were registered as powersports buyers. More than 170 SEMA Show exhibitors indicated that they manufacture powersports products and more than 1,200 attendees expressed interest in their products. For every one of the last four SEMA Shows, more than 250 powersports vehicles have been on display.
Key Powersports Marketing Partnership: SEMA is about to kickoff promotional partnerships with leading business publications in the powersports industry. Such collaboration will raise the awareness of the cross-buying opportunities of the SEMA Show, strategic location to important western markets and other strategic advantages. SEMA will be an official sponsor at industry events and host industry educational efforts and participate in print, online newsletter and website promotions.
SEMA Attracts Buyers from Key Western States: Annual attendance at the SEMA Show exceeds 100,000 from markets around the world. Our highest concentration of buyers comes from western states such as California, Utah, Nevada, and Arizona. Industry research ranks these markets among the top markets for powersports—buyers that other shows don’t deliver.
Multi-Channel Marketing Campaign: More than 400,000 pieces of direct mail will be distributed, including dedicated, targeted powersports mailers. Print ads will be run multiple times in more than 130 domestic and international publications, including prominent powersports trade and consumer publications. More than 25 banner ads will be posted on industry trade websites, 50,000-plus targeted voicemails will be broadcast, and promotions will be held at major international trade shows (see a sampling of select marketing materials in the accompanying photograph).
Lowest Hotel Room Rates in Six Years: All buyers and exhibitors will benefit from substantially discounted hotel room rates at nearly all Las Vegas hotels for the 2009 SEMA Show. More than 30 Las Vegas hotels have dropped room rates for SEMA Show attendees with savings up to 66% and starting at just $41. Go to www.SEMAShow.com/reservations to make your hotel reservations.
Discount Airfare with JetBlue: SEMA has teamed-up with JetBlue to offer 2009 SEMA Show attendees a 5% discount on the lowest available airfare to Las Vegas when booked online. The promotion is good from any city serviced by JetBlue and will run until the last day of the Show. Valid outbound travel dates are October 28–November 6, with return flights valid from November 1–8. To book your flight, visit www.jetblue.com/promo and use promo code SEMA2009.
To buy a booth, go to www.SEMAShow/buyabooth, e-mail sema-exhibit@convexx.com or call 702-450-7662 ext. 120. For more information, go to www.SEMAShow.com.
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| More than 400,000 pieces of direct mail will be distributed, targeting powersports media and buyers. |
In support of new Powersports & Utility Vehicles section of the Show, SEMA is taking extraordinary steps to attract qualified buyers.
Two-Pronged Promotion Strategy: First, we’re educating our 52,000-plus qualified SEMA Show buyers on the cross-selling opportunities and additional profits they can realize with powersports products through a comprehensive awareness program that includes editorial, advertising and webinars at various trade shows, including our own. Second, we’re expanding our buyer universe to include new buyers from our strategic powersports marketing partnership and reaching out to them with an aggressive multi-channel marketing campaign.
Built-In Powersports Buyer Interest: At the 2008 SEMA Show, more than 2,500 buyers were registered as powersports buyers. More than 170 SEMA Show exhibitors indicated that they manufacture powersports products and more than 1,200 attendees expressed interest in their products. For every one of the last four SEMA Shows, more than 250 powersports vehicles have been on display.
Key Powersports Marketing Partnership: SEMA is about to kickoff promotional partnerships with leading business publications in the powersports industry. Such collaboration will raise the awareness of the cross-buying opportunities of the SEMA Show, strategic location to important western markets and other strategic advantages. SEMA will be an official sponsor at industry events and host industry educational efforts and participate in print, online newsletter and website promotions.
SEMA Attracts Buyers from Key Western States: Annual attendance at the SEMA Show exceeds 100,000 from markets around the world. Our highest concentration of buyers comes from western states such as California, Utah, Nevada, and Arizona. Industry research ranks these markets among the top markets for powersports—buyers that other shows don’t deliver.
Multi-Channel Marketing Campaign: More than 400,000 pieces of direct mail will be distributed, including dedicated, targeted powersports mailers. Print ads will be run multiple times in more than 130 domestic and international publications, including prominent powersports trade and consumer publications. More than 25 banner ads will be posted on industry trade websites, 50,000-plus targeted voicemails will be broadcast, and promotions will be held at major international trade shows (see a sampling of select marketing materials in the accompanying photograph).
Lowest Hotel Room Rates in Six Years: All buyers and exhibitors will benefit from substantially discounted hotel room rates at nearly all Las Vegas hotels for the 2009 SEMA Show. More than 30 Las Vegas hotels have dropped room rates for SEMA Show attendees with savings up to 66% and starting at just $41. Go to www.SEMAShow.com/reservations to make your hotel reservations.
Discount Airfare with JetBlue: SEMA has teamed-up with JetBlue to offer 2009 SEMA Show attendees a 5% discount on the lowest available airfare to Las Vegas when booked online. The promotion is good from any city serviced by JetBlue and will run until the last day of the Show. Valid outbound travel dates are October 28–November 6, with return flights valid from November 1–8. To book your flight, visit www.jetblue.com/promo and use promo code SEMA2009.
To buy a booth, go to www.SEMAShow/buyabooth, e-mail sema-exhibit@convexx.com or call 702-450-7662 ext. 120. For more information, go to www.SEMAShow.com.
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| The Subaru WRX/STI and Mitsubishi Evolution are the most modified vehicles among the top eight retail installation shops interviewed by SEMA. (Photo courtesy of Dyno King Tuning Shop, Shenzhen, China) |
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| The Nissan GTR is one of the most modified vehicles at Dyno King. It is also the only retail tuning shop for repair, maintenance and professional tuning for Nissan GTR in Southern China. |
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| Dyno King carries Espelier, Apexi, Cusco, AP Exhaust Products, Tein, Endless, Defi, Gab, Trust, HKS, Bilstein, Pagid, BBS, NGK, Denso, OZ, Simota, K&N, Pipercross, H&R, K&W, Koni, Neuspeed, Soax, Weds, Rays, Brembo, Wilwood, Remus, AC, Hamann, Brabus, Techart, Summit, Pivot, Enkei, Work, Prodrive, Sard and Devil. |
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| The Volkswagen Bora is another popular vehicle modified by Dyno King. This VW Bora has European, Japanese and American parts. |
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| The Subaru WRX and Mitsubishi Evo make up 90% of the cars being modified at SRT. (Photo Courtesy Modi Auto) |
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| Motoring Club reports that its customers are willing to spend $16,000–$17,000 on performance modifications. |
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| Several enthusiasts and technicians of Motoring Club examine the just-completed modifications. |
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| This 2008 Subaru STI project vehicle modified by Full Throttle Motorsports has about $54,000 in accessories and installation services. |
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| This is another vehicle modified by Full Throttle Motorsports and is equipped with an ATP turbo kit, GReddy Injectors, Sard fuel pump, Agency-power fuel rail, Sard regulator, Hydra EMS tuned, Okada coils, Greddy 8 plugs, Exedy twin plate clutch kit, Cusco rear LSD, Stop tech brakes, Rays 18-inch wheels, Greddy coilovers, Cusco roll cage and tie and sway bars. Total modification package is worth approximately $50,000 (USD). |
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| Wang from Hand Win Racing said that a typical modification in his shop for a Nissan S 15 would consist of a Trust turbo kit, HKS ECU programming, SARD fuel injectors, boost controllers and special technician programming to increase horsepower up to 1.1 bar. |
Modi-Auto—a large Internet media website offering information to Chinese enthusiasts on car tuning, styling and technical information—identified eight leading distributor/retail centers that they believe to be among the best outlets serving Chinese automotive enthusiasts. SEMA interviewed each of these companies and inquired about the leading vehicles modified among their customers, top major brands or products sold in their retail shops, most modified car makes among their customers, installation capacity and size of the company. Contact information for these companies is available to SEMA members online or by contacting Yvonne Wang at yvonnew@sema.org. A reference guide produced by SEMA on the Chinese market, “The Specialty Equipment Market in China,” is also available online at www.sema.org/international.
Among the top brands modified by the shops interviewed are the Subaru WRX/STI, Mitsubishi Evolution, VW Bora/Jetta and Golf and Honda Fit. Though still relatively new to the specialty market, retailers in China are growing in their technical abilities—all of the retailers we spoke to had installation ability and had on average nine employees with a minimum of four technical specialists. The most popular modified parts installed are: intakes and exhausts; front, rear, upper, lower tie and sway bars; suspension components, such as springs and shocks; electronics, such as gauges, turbo timers, controllers and ECUs; and turbo parts to increase performance.
SEMA also talked to two member companies that are active in the Chinese market about the progress they are making. Neuspeed—a manufacturer of high-performance engine, suspension, exhaust, braking and accessory products—responded that their sales in China has grown more than 20% in the last 12 months. “Suspension components and engine performance modifications are the most popular product sold to China at this time," said Joe Chuan, general manager of Neuspeed. “Demand from China has always favored the suspension and performance components, and I do not anticipate any change for quite some time. On the other hand, consumers in China have changed quite a bit. Nowadays, they are definitely more educated about the cars and the parts they want.” Chuan also feels that Chinese dealers are demanding quality parts that can be sold with a healthy profit margin.
Another active member in the Chinese specialty market is K&N Engineering, a manufacturer of performance high-flow air filters. K&N started pursuing the Chinese market in 2002. International Account Manager Cynthia Wert told SEMA that K&N started expanding its sales to China by attending several automotive tradeshows. Since January 2008, K&N has successfully established five points of distribution in China via Taiwan and Hong Kong distributors. In April of 2009, K&N obtained a new distributor in Shenzhen. To better service its distributors in China, K&N has established a modified version of its website in Chinese www.knairfilters.cn. According to Wert, the K&N Apollo universal cold-air intake kit has received rapid growth since it was launched in March 2007. “The China market is very keen on made in the USA products at a very competitive price,” Wert commented.
The world of flashy wheels, lowered suspension systems, refined exhausts and flamboyant exterior restyling is being integrated into more and more lives of the Chinese. Dyno King Tuning—a retail installation shop located in Shenzhen, China—has 20 employees, five of whom are designated technicians. Dyno King carries Espelier, Apexi, Cusco, AP Exhaust Products, Tein, Endless, Defi, Gab, Trust, HKS, Bilstein, Pagid, BBS, NGK, Denso, OZ, Simota, K&N, Pipercross, H&R, K&W, Koni, Neuspeed, Soax, Weds, Rays, Brembo, Wilwood, Remus, AC, Hamann, Brabus, Techart, Summit, Pivot, Enkei, Work, Prodrive, Sard and Devil brands for its customers. The three top-selling products at Dyno King are turbo kits, ECU-related tuning and pistons. The top three modified cars are the Mitsubishi Evo, Honda Civic and Nissan GTR. For the most popular products, a small inventory level is carried; for example: shocks and brakes for popular modified car applications. Some more specialized products/brands requests by customers would need special orders; they would order directly from manufacturers overseas as long as a a minimum order quantity is met. In other cases, they would also go through distributors in Hong Kong for products they don’t have in stock. Dyno King's manager reiterates that there is no standard purchasing procedure and infrastructure formed among retailers in China.
Super Racing Team, also known as SRT Shanghai, originally started off as a car club that hosted many events across the nation. In recent years, SRT established its own retailing/installation center in Shanghai that focuses on modifications of the Mitsubishi Evo and Subaru WRX/STI. In fact, more than 90% of the modified vehicles at SRT are Mitsubishi Evos and Subaru WRXs/STIs, with a small portion of Porsche 911s. SRT Shanghai employs seven employees who are skilled to work on vehicle modifications. The best-selling brands at SRT are HKS, JUN and GReddy/Trust. Since SRT focuses on performance upgrades, it does not sell any body restyling parts or accessories.
SEMA spoke to Mr. Wang, owner of Motoring Club—a retail installation tuning shop located in Hangzhou, China—that specializes in turbo kits and accessories. Wang told SEMA that most of his customers are males between the ages of 30 and 40. Most of them are self-employed, with the flexibility of a large amount of disposable income utilized toward their side hobby: car tuning.
At Motoring Club, customers are advised to modify their exhaust system first, then the intake, followed by the ignition. The final advised upgrades are body kits, shocks, sway/tie bars and brake systems. On average, an enthusiasts can spend anywhere from $15,000–$22,000 (USD) on car modifications in his shop. The best-selling brands are HKS, JUN and GReddy/Trust. There are six employees, and each of the technicians holds their own expertise in car tuning. The top three most modified cars at Motoring Club are the Subaru WRX/STI, Mazda RX8 and Mitsubishi Evo.
“Most of the body restyling we work on are Subaru STIs or Imprezas; we work on body kits, carbon-fiber hoods, carbon-fiber spoilers, mud flaps, antennas and air dams,” said Wang. “It is also very common for many enthusiasts to purchase a set of vehicle stickers after just a few body-restyling accessory purchases. That would complete their modifications.”
Wang also stated that most of the enthusiasts who visit Motoring Club looking to modify Mitsubishi Evolutions are foreign graduates from New Zealand or Australia returning home after studying abroad. "They influence the car culture here in our city," he said.
SEMA also spoke to Zhang, a representative from Sky Motorsports, who said that the company focuses on performance upgrades. Its major clients are the enthusiasts who are mainly interested in taking their cars to races and track events. Zhang explained that it is very common for an enthusiast to spend anywhere from $15,000–$45,000 (USD) in engine-performance modifications.
Sky Motorsports specializes in engine swaps and adding turbos to virtually any make and model of car. The company only has five employees, and all of them have the capability to work on cars. The best sellers are engine replacements, turbo kits and brake kits. The top three modified cars are the Nissan Cefiro, Subaru WRX/STI and Nissan 350Z (also known as: Fairlady).
Moving closer to inland China, in Chongqing there is a tuning retail installation shop called Chongqing Rundong Performance. The owner of this shop received his undergraduate degree from a university in Japan, and he once worked for Toyota while ,studying there. The styling and knowledge of tuning comes directly from Japan. The most popular brands sold are HKS, TRD and Mugen. The top three modified cars are the Subaru WRX/STI, Mitsubishi EVO and BMW 3 Series. Although they do carry K&N products, knowledge of U.S. branding is very limited. The total number of employees at Chongqing Rundong Performance is four. The company moved to a new facility in May, and capacity and employee numbers may increase.
The following top retail establishments—Full Throttle Motorsports, Kings Mart Co. and Hand Win Hangzhou—are also involved in wholesale trade, importing several brands that they supply to other shops.
Mr. Poon of Modi Auto explained that many retail installation shops in China will eventually start to distribute a particular brand they begin to establish more sales volume with. As businesses grow, they may carry up to 20 brands at a time, but have the distribution network for only a few.
Full Throttle Motorsports is the mainland China distributor of Neuspeed products. It also carries Trust/Greddy, Rotora, Stillen, Motul, Stoptech, AEM and other imported brands. Full Throttle has 18 employees, which includes five mechanics. Bryan Jian, owner of Full Throttle Motorsports told SEMA that its top three most modified vehicles are the Subaru WRX, Mitsubishi Evo and Volkswagen Jetta. The top three parts and accessories sold are exhaust, intake and electronic components, such as ECUs, boost controllers, turbo timers and gauges. Unlike the majority of distributors in China, Full Throttle Motorsports sells a good selection of U.S.-branded specialty products. Jian refers to U.S. brands as having great quality, great fitment and unique styling. At Full Throttle Motorsports, the most popular U.S. brand is Neuspeed, followed by Stillen.
Jian also said that most customers who walk into his shop spend anywhere from $25,000–$60,000 (USD), on average, for vehicle tuning. He explained that this number may seem higher in comparison to other tuning shops because most of his products are directly imported from the United States and Japan.
Kings Mart Co., a distributor and retailer that started initially distributing only Sparco products, is now carrying more than 20 brands. Some of the brands they carry in their retail tuning shops are Sparco, Sabelt, KGS, Koni, Tein, Inter Alloy, NGK, Brembo, Denso, Buddy Club, Endless, Cusco, HKS, Blitz, Defi, Toyo and Auto gauges. Kings Mart Co. is a 10-employee retail tuning shop. Miss Luo, a representative from Kings Mart, said that its best-selling products are Sparco racing seats, NGK spark plugs and K&N air filters. The top three modified vehicles are the Toyota Yaris, Honda Fit and Suzuki Swift.
Hand Win Racing in Hangzhou, China, initially started business by distributing Top Secret, a popular brand in Japan. Currently, in addition to distributing Top Secret products in mainland China, Hand Win Racing specializes in the retail installation of turbo engines, adding superchargers and replacing new turbo accessories for a variety of fitments. Most modified vehicles at Hand Win Racing are the Toyota Supra, Nissan S15 and VW Golf. Popular products accessorized by customers are turbo kits, ECU programming and suspension kits.
Poon of Modi Auto noted: “Most enthusiasts will spend on average $2,500–$5,000 (USD) on tuning their cars. Although this number can significantly increase or decrease depending on the amount of disposable income, on average, this number should provide a fairly significant amount of enthusiasts in China.”
Poon further stated that pricing structure among the south and north of China differs significantly. In south China, prices quoted do not include installation. However, in north China, prices quoted include installation. For example, there is a $200 (USD) average difference between accessories quoted with and without installation.
For more information, access the China Marketing Report at www.sema.org/international. For any additional questions, contact Yvonne Wang at yvonnew@SEMA.org.
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| The Subaru WRX/STI and Mitsubishi Evolution are the most modified vehicles among the top eight retail installation shops interviewed by SEMA. (Photo courtesy of Dyno King Tuning Shop, Shenzhen, China) |
|
| The Nissan GTR is one of the most modified vehicles at Dyno King. It is also the only retail tuning shop for repair, maintenance and professional tuning for Nissan GTR in Southern China. |
![]() |
| Dyno King carries Espelier, Apexi, Cusco, AP Exhaust Products, Tein, Endless, Defi, Gab, Trust, HKS, Bilstein, Pagid, BBS, NGK, Denso, OZ, Simota, K&N, Pipercross, H&R, K&W, Koni, Neuspeed, Soax, Weds, Rays, Brembo, Wilwood, Remus, AC, Hamann, Brabus, Techart, Summit, Pivot, Enkei, Work, Prodrive, Sard and Devil. |
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| The Volkswagen Bora is another popular vehicle modified by Dyno King. This VW Bora has European, Japanese and American parts. |
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| The Subaru WRX and Mitsubishi Evo make up 90% of the cars being modified at SRT. (Photo Courtesy Modi Auto) |
![]() |
| Motoring Club reports that its customers are willing to spend $16,000–$17,000 on performance modifications. |
![]() |
| Several enthusiasts and technicians of Motoring Club examine the just-completed modifications. |
|
| This 2008 Subaru STI project vehicle modified by Full Throttle Motorsports has about $54,000 in accessories and installation services. |
|
| This is another vehicle modified by Full Throttle Motorsports and is equipped with an ATP turbo kit, GReddy Injectors, Sard fuel pump, Agency-power fuel rail, Sard regulator, Hydra EMS tuned, Okada coils, Greddy 8 plugs, Exedy twin plate clutch kit, Cusco rear LSD, Stop tech brakes, Rays 18-inch wheels, Greddy coilovers, Cusco roll cage and tie and sway bars. Total modification package is worth approximately $50,000 (USD). |
|
| Wang from Hand Win Racing said that a typical modification in his shop for a Nissan S 15 would consist of a Trust turbo kit, HKS ECU programming, SARD fuel injectors, boost controllers and special technician programming to increase horsepower up to 1.1 bar. |
Modi-Auto—a large Internet media website offering information to Chinese enthusiasts on car tuning, styling and technical information—identified eight leading distributor/retail centers that they believe to be among the best outlets serving Chinese automotive enthusiasts. SEMA interviewed each of these companies and inquired about the leading vehicles modified among their customers, top major brands or products sold in their retail shops, most modified car makes among their customers, installation capacity and size of the company. Contact information for these companies is available to SEMA members online or by contacting Yvonne Wang at yvonnew@sema.org. A reference guide produced by SEMA on the Chinese market, “The Specialty Equipment Market in China,” is also available online at www.sema.org/international.
Among the top brands modified by the shops interviewed are the Subaru WRX/STI, Mitsubishi Evolution, VW Bora/Jetta and Golf and Honda Fit. Though still relatively new to the specialty market, retailers in China are growing in their technical abilities—all of the retailers we spoke to had installation ability and had on average nine employees with a minimum of four technical specialists. The most popular modified parts installed are: intakes and exhausts; front, rear, upper, lower tie and sway bars; suspension components, such as springs and shocks; electronics, such as gauges, turbo timers, controllers and ECUs; and turbo parts to increase performance.
SEMA also talked to two member companies that are active in the Chinese market about the progress they are making. Neuspeed—a manufacturer of high-performance engine, suspension, exhaust, braking and accessory products—responded that their sales in China has grown more than 20% in the last 12 months. “Suspension components and engine performance modifications are the most popular product sold to China at this time," said Joe Chuan, general manager of Neuspeed. “Demand from China has always favored the suspension and performance components, and I do not anticipate any change for quite some time. On the other hand, consumers in China have changed quite a bit. Nowadays, they are definitely more educated about the cars and the parts they want.” Chuan also feels that Chinese dealers are demanding quality parts that can be sold with a healthy profit margin.
Another active member in the Chinese specialty market is K&N Engineering, a manufacturer of performance high-flow air filters. K&N started pursuing the Chinese market in 2002. International Account Manager Cynthia Wert told SEMA that K&N started expanding its sales to China by attending several automotive tradeshows. Since January 2008, K&N has successfully established five points of distribution in China via Taiwan and Hong Kong distributors. In April of 2009, K&N obtained a new distributor in Shenzhen. To better service its distributors in China, K&N has established a modified version of its website in Chinese www.knairfilters.cn. According to Wert, the K&N Apollo universal cold-air intake kit has received rapid growth since it was launched in March 2007. “The China market is very keen on made in the USA products at a very competitive price,” Wert commented.
The world of flashy wheels, lowered suspension systems, refined exhausts and flamboyant exterior restyling is being integrated into more and more lives of the Chinese. Dyno King Tuning—a retail installation shop located in Shenzhen, China—has 20 employees, five of whom are designated technicians. Dyno King carries Espelier, Apexi, Cusco, AP Exhaust Products, Tein, Endless, Defi, Gab, Trust, HKS, Bilstein, Pagid, BBS, NGK, Denso, OZ, Simota, K&N, Pipercross, H&R, K&W, Koni, Neuspeed, Soax, Weds, Rays, Brembo, Wilwood, Remus, AC, Hamann, Brabus, Techart, Summit, Pivot, Enkei, Work, Prodrive, Sard and Devil brands for its customers. The three top-selling products at Dyno King are turbo kits, ECU-related tuning and pistons. The top three modified cars are the Mitsubishi Evo, Honda Civic and Nissan GTR. For the most popular products, a small inventory level is carried; for example: shocks and brakes for popular modified car applications. Some more specialized products/brands requests by customers would need special orders; they would order directly from manufacturers overseas as long as a a minimum order quantity is met. In other cases, they would also go through distributors in Hong Kong for products they don’t have in stock. Dyno King's manager reiterates that there is no standard purchasing procedure and infrastructure formed among retailers in China.
Super Racing Team, also known as SRT Shanghai, originally started off as a car club that hosted many events across the nation. In recent years, SRT established its own retailing/installation center in Shanghai that focuses on modifications of the Mitsubishi Evo and Subaru WRX/STI. In fact, more than 90% of the modified vehicles at SRT are Mitsubishi Evos and Subaru WRXs/STIs, with a small portion of Porsche 911s. SRT Shanghai employs seven employees who are skilled to work on vehicle modifications. The best-selling brands at SRT are HKS, JUN and GReddy/Trust. Since SRT focuses on performance upgrades, it does not sell any body restyling parts or accessories.
SEMA spoke to Mr. Wang, owner of Motoring Club—a retail installation tuning shop located in Hangzhou, China—that specializes in turbo kits and accessories. Wang told SEMA that most of his customers are males between the ages of 30 and 40. Most of them are self-employed, with the flexibility of a large amount of disposable income utilized toward their side hobby: car tuning.
At Motoring Club, customers are advised to modify their exhaust system first, then the intake, followed by the ignition. The final advised upgrades are body kits, shocks, sway/tie bars and brake systems. On average, an enthusiasts can spend anywhere from $15,000–$22,000 (USD) on car modifications in his shop. The best-selling brands are HKS, JUN and GReddy/Trust. There are six employees, and each of the technicians holds their own expertise in car tuning. The top three most modified cars at Motoring Club are the Subaru WRX/STI, Mazda RX8 and Mitsubishi Evo.
“Most of the body restyling we work on are Subaru STIs or Imprezas; we work on body kits, carbon-fiber hoods, carbon-fiber spoilers, mud flaps, antennas and air dams,” said Wang. “It is also very common for many enthusiasts to purchase a set of vehicle stickers after just a few body-restyling accessory purchases. That would complete their modifications.”
Wang also stated that most of the enthusiasts who visit Motoring Club looking to modify Mitsubishi Evolutions are foreign graduates from New Zealand or Australia returning home after studying abroad. "They influence the car culture here in our city," he said.
SEMA also spoke to Zhang, a representative from Sky Motorsports, who said that the company focuses on performance upgrades. Its major clients are the enthusiasts who are mainly interested in taking their cars to races and track events. Zhang explained that it is very common for an enthusiast to spend anywhere from $15,000–$45,000 (USD) in engine-performance modifications.
Sky Motorsports specializes in engine swaps and adding turbos to virtually any make and model of car. The company only has five employees, and all of them have the capability to work on cars. The best sellers are engine replacements, turbo kits and brake kits. The top three modified cars are the Nissan Cefiro, Subaru WRX/STI and Nissan 350Z (also known as: Fairlady).
Moving closer to inland China, in Chongqing there is a tuning retail installation shop called Chongqing Rundong Performance. The owner of this shop received his undergraduate degree from a university in Japan, and he once worked for Toyota while ,studying there. The styling and knowledge of tuning comes directly from Japan. The most popular brands sold are HKS, TRD and Mugen. The top three modified cars are the Subaru WRX/STI, Mitsubishi EVO and BMW 3 Series. Although they do carry K&N products, knowledge of U.S. branding is very limited. The total number of employees at Chongqing Rundong Performance is four. The company moved to a new facility in May, and capacity and employee numbers may increase.
The following top retail establishments—Full Throttle Motorsports, Kings Mart Co. and Hand Win Hangzhou—are also involved in wholesale trade, importing several brands that they supply to other shops.
Mr. Poon of Modi Auto explained that many retail installation shops in China will eventually start to distribute a particular brand they begin to establish more sales volume with. As businesses grow, they may carry up to 20 brands at a time, but have the distribution network for only a few.
Full Throttle Motorsports is the mainland China distributor of Neuspeed products. It also carries Trust/Greddy, Rotora, Stillen, Motul, Stoptech, AEM and other imported brands. Full Throttle has 18 employees, which includes five mechanics. Bryan Jian, owner of Full Throttle Motorsports told SEMA that its top three most modified vehicles are the Subaru WRX, Mitsubishi Evo and Volkswagen Jetta. The top three parts and accessories sold are exhaust, intake and electronic components, such as ECUs, boost controllers, turbo timers and gauges. Unlike the majority of distributors in China, Full Throttle Motorsports sells a good selection of U.S.-branded specialty products. Jian refers to U.S. brands as having great quality, great fitment and unique styling. At Full Throttle Motorsports, the most popular U.S. brand is Neuspeed, followed by Stillen.
Jian also said that most customers who walk into his shop spend anywhere from $25,000–$60,000 (USD), on average, for vehicle tuning. He explained that this number may seem higher in comparison to other tuning shops because most of his products are directly imported from the United States and Japan.
Kings Mart Co., a distributor and retailer that started initially distributing only Sparco products, is now carrying more than 20 brands. Some of the brands they carry in their retail tuning shops are Sparco, Sabelt, KGS, Koni, Tein, Inter Alloy, NGK, Brembo, Denso, Buddy Club, Endless, Cusco, HKS, Blitz, Defi, Toyo and Auto gauges. Kings Mart Co. is a 10-employee retail tuning shop. Miss Luo, a representative from Kings Mart, said that its best-selling products are Sparco racing seats, NGK spark plugs and K&N air filters. The top three modified vehicles are the Toyota Yaris, Honda Fit and Suzuki Swift.
Hand Win Racing in Hangzhou, China, initially started business by distributing Top Secret, a popular brand in Japan. Currently, in addition to distributing Top Secret products in mainland China, Hand Win Racing specializes in the retail installation of turbo engines, adding superchargers and replacing new turbo accessories for a variety of fitments. Most modified vehicles at Hand Win Racing are the Toyota Supra, Nissan S15 and VW Golf. Popular products accessorized by customers are turbo kits, ECU programming and suspension kits.
Poon of Modi Auto noted: “Most enthusiasts will spend on average $2,500–$5,000 (USD) on tuning their cars. Although this number can significantly increase or decrease depending on the amount of disposable income, on average, this number should provide a fairly significant amount of enthusiasts in China.”
Poon further stated that pricing structure among the south and north of China differs significantly. In south China, prices quoted do not include installation. However, in north China, prices quoted include installation. For example, there is a $200 (USD) average difference between accessories quoted with and without installation.
For more information, access the China Marketing Report at www.sema.org/international. For any additional questions, contact Yvonne Wang at yvonnew@SEMA.org.

Click on the logo to visit ARMO's website.
Six Seats Open for ARMO Select Committee
Elections for a seat on the ARMO Select Committee will take place the week of May 18, 2009.
ARMO member companies should expect to receive candidate campaign materials in the mail shortly. Each ARMO member company is asked to review and consider their choices carefully.
We congratulate the following nominees for making the slate:
Cliff Carr – Parts Unlimited Inc. (PUI)
Jim Christina – Dynacorn International Inc.
Eric DeTaeye – Legendary Auto Interiors
Jonathan Klinger – Hagerty Insurance
Bob Lichty – Motorcar Portfolio LLC
Roger Niehaus – Auto Custom Carpets – Incumbent
Sandy Patterson – Source Interlink Media – Incumbent
Lenny Schaeffer – Chop Shop Customs
Jim Vinarski – Carlisle Productions – Incumbent
Harry Weimann – WyoTech
Jeff Yager – Hemmings Motor News
The Perfect Storm Hits Spring Carlisle Car Show
There was a convergence of forces at the Carlisle Spring Swap Meet. Beautiful weather, large vendor participation and a huge crowd made this a perfect storm. At the center of it all was the ARMO New Products Showcase tent. The showcase featured 64 new items submitted by ARMO members—a new record. From sheetmetal to electronics, hardware to weather stripping, the tent had what car people crave—new stuff. A constant flow of potential customers were asking, "Where can I buy this?"
The entries were photographed for inclusion in the ARMO booth display at the 2009 SEMA Show. The companies that participated in the New Product Showcase included:
American Autowire
Ames Automotive
Auto Custom Carpets Inc.
Autometal Direct
Bed Wood and Parts LLC
Brew City Engineering
CARS Inc.
Classic Automotive Restoration Specialists Inc.
Classic Industries
Coker Tire
Dakota Digital Inc.
Dynacorn
Eaton Detroit Spring Inc.
Hellwig Products
ididit Inc.JAE Enterprises Inc.
Just Dashes Inc.
Legendary Auto Interiors, Ltd.
MBM Brake Boosters
Muscle Car Industries
Precision Replacement Parts
Quanta Products LLC
Rare Parts Inc.
REM Automotive Inc.
Shafer's Classic Reproductions
Shiftworks
Steele Rubber Products
The Eastwood Company
Trim Parts Inc.
Universal Vintage Tire
ARMO Industry Awards Reception
5:30 p.m.–7:30 p.m., Tuesday, November 3, during SEMA Show week at the Las Vegas Hilton in Las Vegas.
ARMO Open Council Meeting
7:15 a.m.–9:00 a.m., Wednesday, November 4, during SEMA Show week at the Las Vegas Hilton in Las Vegas.
ARMO Roundtable
10:00 a.m.–12:00 p.m., Thursday, November 5, during SEMA Show week at the Las Vegas Convention Center in Las Vegas.
Column in SEMA Member News
Read ARMO's column featured in the May/June issue of SEMA Member News.
HRIA Announces Incoming Chair-Elect
On July 1, 2009, the HRIA Select Committee chairmanship will be passed from Jeanette Ladina to the current chair-elect, Dennis Overholser. At that time, a new chair-elect will be installed. Rick Love of Vintage Air has been selected for this position, which will inevitably lead to the chair position in just over two years. During the next two years, Love will be learning and assisting Overholser on the focus and direction of the HRIA Select Committee.
Love is currently the executive vice president of Vintage Air Inc. He has been involved in the hot-rod industry since the late '70s when he built his first hot rod during his senior year in high school. He built several hot rods in the early '80s and began to do A/C installations, which led him to become an authorized dealer and installer for Vintage Air products. Through this association, he began to work with them on product development, which eventually led to a full-time position. Love has been vice president at Vintage Air since 1998.
When asked about his passion for the industry, Love said, "My hobby has evolved into a career, but I also remain a dedicated enthusiast at heart." Love still has the '39 Ford coupe he built in 1984, and it has more than 140,000 miles on it so far. Love also has a '32 Ford coupe and a '72 Camaro RS Pro Touring car, both of which are driven regularly.
To round out his life, Love and his wife Linda, whom he has been married to for 15 years, have a 13-year-old son Matt. "My other hobbies are sports, especially basketball, and I enjoy being involved with my son’s sports activities," said Love.
Love has been an HRIA Select Committee member since 2005 and said, "I am looking forward to moving into the chair-elect position in July. I think two of the most important issues ahead for our industry are continuing to promote youth involvement and focusing on legislation that will encourage the growth of our hobby and industry. The next generation of passionate car guys and car gals are the key to sustaining the steady growth that we have enjoyed. It is equally important that we have consistent processes and legislation throughout the country to register and license our specialty vehicles so that we may continue to drive and enjoy them."
Love believes that SEMA and its councils such as HRIA can help mobilize support for these issues and keep them in the forefront.
Six Seats Open for HRIA Select Committee
Elections for a seat on the HRIA Select Committee will take place the week of May 18, 2009. HRIA member companies should expect to receive candidate campaign materials in the mail shortly. Each HRIA member company is asked to review and consider their choices carefully.
We congratulate the following nominees for making the slate:
Del Austin – Egge Machine Co. Inc. – Incumbent
S. Kellie Colf – Eaton Detroit Spring – Incumbent
Douglas Frymer – Law Office of Douglas A. Frymer
Ray Gorman – Stainless Steel Brakes Corp.
Michael Kunzman – Michael Kunzman & Associates
Bob Millard – Championship Auto Show/ISCA
Eric Saltrick – Steele Rubber Products – Incumbent
Vince Sica – Power Master (MCI Inc.)
Bret Voelkel – Air Ride Technologies
The willingness of these candidates to volunteer their time to give back to the 300+ HRIA member companies is welcomed. The ability to take off company and personal hats to work for the good of entire HRIA membership and not for personal gain is one of the most honorable traits a Select Committee member holds. We are pleased to have their interest, dedication and support in this unique alliance.
Each HRIA company will be asked to vote for six of these exceptional dedicated individuals. We wish all the candidates well with their election campaign.
Questions regarding HRIA council elections can be directed to the chairman of the nominations/elections committee, Dennis Overholser at 817/244-6212 x1008 or Council Relations Director Jan Desma at 909/396-0289 x134 or jand@sema.org.
HRIA Industry Awards Reception
5:15 p.m.–8:30 p.m., Wednesday, November 4, during SEMA Show week at the Las Vegas Hilton in Las Vegas.
7:30 a.m.–9:00 a.m., Thursday, November 5, during SEMA Show week at the Las Vegas Hilton in Las Vegas.
HRIA Column in SEMA Member News
Read HRIA's column featured in the May/June issue of SEMA Member News.
For more information about HRIA, contact Jan Desma at jand@sema.org.

Click on the logo to visit TORA's website.
TORA Long-Range Planning Meeting Moves to Pasadena
TORA members can pack plenty of activity around this year’s annual Long-Range Planning (LRP) Meeting. Scheduled for Thursday, July 30, at the Westin Hotel in Pasadena, California from 8:00 a.m.–5:00 p.m., the meeting is being held in conjunction with the annual SEMA Installation Banquet & Gala Fundraiser at the Pasadena Convention Center on Saturday, August 1. The SEMA Pinewood Drag Race and a car show are also on tap for that day.
Sandwiched between the Thursday LRP meeting and Saturday’s SEMA festivities at the Convention Center, Friday is available for attendees to see West Coast clients or spend a free day in Old Town Pasadena. Old Town is filled with an eclectic mix of shops, stores and restaurants that easily make a full day of sightseeing within walking distance of the Westin and Convention Center.
“This is a tough year for everyone,” said TORA Chairman Ron DiVincenzo. “A West Coast trip may not make sense on the surface, but we wanted to hold the meeting in conjunction with some other event so that members could combine two trips into one. With the postponement of the TSTC in March, the only other big event coming up is the SEMA Show in November.
"At the SEMA Show, everyone is already overwhelmed, and it’s really not a good venue at which to conduct long-range planning. While this may keep some of our East Coast and Midwest companies from attending, on a positive note we’re hoping that some of the West Coast members, who rarely come east for an LRP, can attend this year’s meeting.”
Please contact TORA Staff Liaison Jim Skelly at jimsk@sema.org for more information.
TORA Closed Select Committee Meeting
TORA Industry Reception
5:30 p.m.–7:30 p.m., Wednesday, November 4, during SEMA Show week at the Las Vegas Hilton in Las Vegas.
George Lathouris Named TORA Chair-Elect
The TORA Select Committee has named Keystone’s George Lathouris as its chair-elect. Lathouris will assume his new responsibilities on July 1, when Kelly Kneifl assumes the duties of chairman from current Chairman Ron DiVincenzo. Congratulations to George!
TORA Column in SEMA Member News
Read TORA's column featured in the May/June issue of SEMA Member News.
For more information about TORA, contact Jim Skelly at jimsk@sema.org.

Click on the logo to visit MPMC's website.
MPMC Column in SEMA Member News
Read MPMC's column featured in the May/June issue of SEMA Member News.
For information about MPMC, contact Jim Skelly at jimsk@sema.org.
MRC will be conducting their annual Long-Range Planning Meeting at the Arizona Grand Resort on Saturday, September 12, 2009 from 1:00 p.m.–7:00 p.m. Dinner will be served. All reps are welcome and encouraged to participate in this open forum and address issues faced daily by reps in all segments of the specialty-equipment industry. Bring your ideas and suggestions to raise the bar for all manufacturers reps. For us to be able to accommodate attendees with food and beverage, we ask that you contact Staci Bostock at 909/396-0289 x104 or stacib@sema.org by August 28, 2009.
In these turbulent times, don’t just survive — thrive! Bryan Shirley, president and CEO of MANA, will present an open and interactive session addressing our industry's biggest challenges in these turbulent times. This event will be held on Tuesday, September 15, 2009 from 6:00 p.m.–8:00 p.m. There will be an open bar and hors d'oeuvres, compliments of the MRC Select Committee and PWA. Download your registation form to reserve your seat for this event. For more information, visit www.sema.org/MRC or contact Staci Bostock at 909/396-0289 x104 or stacib@sema.org.
Elections for a seat on the MRC Select Committee will take place the week of May 25, 2009. This year, ballots will be sent out electronically to each MRC member company. Each MRC member company is asked to review and consider their choices carefully.
We congratulate the following nominees for making the MRC slate:
Mark Adin – PSKB
Alan Adlam – J.K. Sales
Mike Bolio – Scafidi-Bolio & Associates – Incumbent
Irv Cohen – SS Sales & Marketing – Incumbent
Jim Considine – Considine Sales & Marketing
Bill Eagan – Airheart Sales
Chris Fairless – R & R Marketing Incumbent
Derrick Johnstone – Alliance Sales West
Nathan Kunzman – Michael Kunzman & Associates
Scott Majors – MBA Marketing Group – Incumbent
Jim Morehouse – All Midwest Sales
Chris Perry – Bill Perry & Associates
Each MRC company will be asked to vote for seven of these exceptional dedicated individuals. We wish all candidates well with their election campaign. Questions regarding MRC council elections can be directed to SEMA Council Relations Coordinator Staci Bostock at stacib@sema.org or 909/396-0289 x104.
MRC General Membership Meeting and Awards Ceremony
MRC will be holding its membership meeting and awards ceremony on Sunday, November 1, from 4:00 p.m.–6:00 p.m. during SEMA Show week at the Las Vegas Hilton in Las Vegas.
Manufacturers Seeking Rep List Now Available
Manufacturers’ representatives are encouraged to contact Staci Bostock at stacib@sema.org to request the Manufacturers Seeking Rep List, which is available at no cost. Compiled using information collected from manufacturers prior to the 2008 SEMA Show, the listing contains details on manufacturers currently seeking the services of manufacturers’ representatives along with the lines available and company contact information. The list was originally available in the MRC Rep Center during the week of the 2008 SEMA Show.
MRC Column in SEMA Member News
Read MRC's column featured in the May/June issue of SEMA Member News.
For information about MRC, contact Staci Bostock at stacib@sema.org.

Click on the logo to visit PRO's website.
PRO Long-Range Planning Meeting
The annual PRO Long-Range Planning Meeting is slated for Thursday and Friday, June 18–19, in Detroit. The Crown Plaza Hotel, minutes from the Detroit Metro Airport, will once again host the event and is offering a blocked-out room rate of only $115 for meeting attendees. Lunch is included both days, with a continental breakfast also included on Friday morning.
The Long-Range Planning Meeting begins at 11:00 a.m. Thursday morning, continues through lunch and then moves into breakout groups in the afternoon. The breakout groups continue on Friday. Everyone will reconvene mid-morning on Friday for breakout reports and a box lunch before adjourning at 1:00 p.m., in time for those early afternoon flights back home.
There is no better opportunity to share ideas and plan for solutions than at the PRO Long-Range Planning Meeting. Official meeting notices will go out shortly with more details. In the meantime, if you have any questions, please contact Jim Skelly at jimsk@sema.org.
PRO Closed Select Committee Meeting
3:00 p.m.–5:00 p.m., Sunday, November 1, during SEMA Show week at the Las Vegas Hilton in Las Vegas.
PRO Industry Reception
5:30 p.m.–7:30 p.m., Tuesday, November 3, during SEMA Show week at the Las Vegas Hilton in Las Vegas.
PRO General Membership Meeting
7:30 a.m.–9:00 a.m., Thursday, November 5, during SEMA Show week at the Las Vegas Convention Center in Las Vegas.
PRO Business Development Guidebook Now On Sale
In today’s ever-changing marketplace, staying ahead of the competition is more important and challenging than ever. To be successful, you not only need an effective business strategy, but also the tools and resources to help your company excel and stand out from the pack. The PRO Business Development Guidebook is your handy reference guide.
Beginning with an overview of the importance of having a business plan—including tips on how to develop a business plan and the many purposes it can serve—the manual offers chapter-by-chapter strategies for making your business a success.
From understanding the basics of business finance and the importance of quality and service and how to make them hallmarks of your business, to building knowledge and skills among your employees to branding your restyling business as a market leader, the guidebook offers information critical to the day-to-day and long-term operation of your business.
Whether you’re starting your own restyling business or already own one—be it mobile or brick and mortar—you’ll find the answers that you’ve been looking for in the guidebook. PRO council members contributed much of the information contained in the guidebook, drawing on their experience and knowledge to present a valuable business tool.
To order the PRO Business Development Guidebook, contact Jim Skelly at jimsk@sema.org.
PRO Column in SEMA Member News
Read PRO's column featured in the May/June issue of SEMA Member News.
For information about PRO, contact Jim Skelly at jimsk@sema.org.
Click on the logo to visit SPC's website.
SPC Announces Select Committee Candidates
Ballots are scheduled to be sent out electronically May 15.
We congratulate the following nominees for making the slate:
Steve Bolio – Scafidi-Bolio & Associates
Ed Burgy – McCullough Public Relations – Incumbent
Jack Cummings – Endeavors
Laurel Dasher – Superchips Inc.
Baadal “Bottle” Deliwala – Titan Motorsports Inc.
Doug Dwyer – Schiefer Media Inc.
Chris Dye – Club RSX Inc.
Regis Finn – B & M Racing & Performance Products Inc.
Gigi Ho – Digital Performance Inc.
Jim Liaw – Formula Drift Inc. – Incumbent
Mike Lovro – Auto Meter Products Inc.
Nikolas Malechikos – Redline Track Events LLC
Todd Miller – Wellman Products Group
Oliver Rathlein – Eibach Springs Inc. – Incumbent
Albert Reda – Vibrant Power Inc. – Incumbent
Brian Reese – Competition Cams Inc. – Incumbent
Malen Reger – Motovicity Distribution – Incumbent
MK Sathya – Keystone Automotive Operations Inc.
Jeff Stacy – Fragola Performance Systems
James Yim – Falken Tire Corp. – Incumbent
Webinar Sponsored by the Street Performance Council
The SPC is sponsoring the “Protecting Your Products With Contracts: Contract Law 101” webinar, presented by Elizabeth McNulty, Dan Rodman and Josie Mollica, Snell & Wilmer LLP, on Thursday, May 7, 10:00 a.m.–11:00 a.m. PDT.SPC Reception
5:00 p.m.–7:00 p.m., Wednesday, November 4, during SEMA Show week at the Las Vegas Hilton in Las Vegas.
SPC Column in SEMA Member News
Read SPC's column featured in the May/June issue of SEMA Member News.
For information about SPC, contact Paul Moritz at paulm@sema.org.
Click on the logo to visit SBN's website.
10 Seats Open for SBN Select Committee
Elections for a seat on the SBN Select Committee will take place the week of May 18, 2009.
Seven of the seats will be for a two-year term and three of the seats will be for a one-year term.
Individual SBN members should expect to receive candidate campaign materials in the mail shortly.
Each SBN member is asked to review and consider their choices carefully.
We congratulate the following nominees for making the slate:
Vicki Archila – R & R Marketing Consultants
Nan Kevin Gelhard – Summit Racing Equipment
Erin Gilhuly – Toyota Motor Sales
Jessica Grindle – Advanstar Communications
Cheralyn Hale – Advanced Clutch Technology
Julie Helms – Edgenet Inc. (Big Hammer)
Gigi Ho – Digital Performance Inc.
Anne Johnson – Keystone Automotive Operations
Melissa Lawrence – Power TV Media – Incumbent
Nancy Loetfering – Davert Tools Inc. – Incumbent
Laurie Marcellus – Trans American Auto Parts LLC Off Road Adventures
Cathi J. Robbe – Colorado State University
Trina Wilson – Dci – Incumbent
Mandi Woodell – Weathers Auto Supply
The willingness of these candidates to volunteer their time and give back to the 270+ SBN members and SEMA member companies is welcomed. The ability to take off company and personal hats to work for the good of our membership and not for personal gain is one of the most honorable traits a Select Committee member holds. We are pleased to have their interest, dedication and support in this unique network of members.
Each SBN individual member will be asked to vote for 10 of these exceptional dedicated individuals. We wish all candidates well with their campaign efforts.
Questions regarding SBN committee elections can be directed to the chairman of the nominations/elections committee, Tammy Holland at 901/375-3451 or Council Relations Director Jan Desma at 909/396-0289 x134 or email jand@sema.org.
5:00 p.m.–7:00 p.m., Monday, November 2, during SEMA Show week at the Las Vegas Hilton in Las Vegas.
SEMA Networking Breakfast Powered by SBN
7:30 a.m.–9:00 a.m., Thursday, November 5, during SEMA Show week at the Las Vegas Hilton in Las Vegas.
Discover the SEMA Mentoring Program—Powered by the SBN
“I’ll get by with a little help from my friends…” - Joe Cocker
Everyone needs help or expert advice from time to time, and SEMA’s Mentoring Program is an excellent resource to get answers to all your questions. Whether you need to know more about SEMA, market information for a start-up company or advice on how to approach your boss about a new position, the SEMA Mentoring Program can help.
“Ask A Mentor” is perfect for one-time questions. You can expect multiple SEMA mentors to provide online guidance and answers to your industry-related questions.
Short-term Assistance/Guidance is for help with a specific project or task. A SEMA council/committee mentor with the expertise you seek will be paired up with you to provide guidance with your project.
Long-term Relationship is helpful for developing your professional career. In this program segment you will be paired with a SEMA council/committee mentor who will provide guidance and assistance for ongoing career development or a long-term project.
So whether you just need an answer to a question or you want to cultivate a mentoring friendship, the SEMA Mentoring Program—Powered by the SBN is available to help. After all, we can all use a little help from our friends.
Visit the SEMA Mentoring Program now.
SBN Column in SEMA Member News
Read SBN's column featured in the May/June issue of SEMA Member News.
For information about SBN, contact Jan Desma at jand@sema.org.

Click on the logo to visit WTC's website.
WTC Announces Select Committee Candidates
Ballots are scheduled to be sent out electronically May 15.
We congratulate the following nominees for making the slate:
Keith Alinder – Wheel Pros Inc. – Incumbent
Jack Daly – J.D. Companies Motive Solutions LLC
Joe Findeis – Wheel Consultants
Doug Frymer – Law Office of Douglas A. Frymer – Incumbent
Russ Fuller – Revolution Supply Co. Inc.
Fenton Liffick – Prestige Autotech Corporation – Incumbent
Carl Mercincavage – Keystone Automotive Operations Inc.
Gautam Pathak – Dealer Tire
Dean Pellegrino – Tru Align LLC – Incumbent
Mark Plumer – Mark Plumer Consulting
Marc Pugh – Ultra Wheel Company
Joe Schaefer – Konig Motoring Accessories
Brock Weld – BMF Wheels Inc. – Incumbent
WTC Long-Range Planning Meeting
Attend the WTC Long-Range Planning Meeting and help shape the course of the council’s agenda. It’s time to voice your opinion.
The meeting will be held on Thursday, May 14, 2009, from 10:00 a.m.–5:00 p.m. at:
SEMA Headquarters
AAA Building—Second Floor
1577 South Valley Vista Dr.
Diamond Bar, CA 91765
RSVP by Friday, May 8, 2009 to Paul Moritz at paulm@sema.org.
Can’t make it to the meeting in person? Participate on the Internet! For more information on how to participate on the Internet, contact Paul Moritz at 909/396-0289, ext 112, or paulm@sema.org.
WTC Open Meeting
1:00 p.m.–3:00 p.m., Monday, November 2, during SEMA Show week at the Las Vegas Convention Center in Las Vegas.
WTC Reception
5:00 p.m.–7:00 p.m., Wednesday, November 4, during SEMA Show week at the Las Vegas Hilton in Las Vegas.
WTC Column in SEMA Member News
Read WTC's column featured in the May/June issue of SEMA Member News.
For information about WTC, contact Paul Moritz at paulm@sema.org.

Click on the logo to visit YEN's website.
YEN Announces Select Committee Candidates
Ballots are scheduled to be sent out electronically May 22.
We congratulate the following nominees for making the slate:
Mike Bolio – Scafidi-Bolio & Associates – Incumbent
Kris Carlson – Auto Meter Products Inc.
Ashley Chalk – Auto Club Speedway of Southern California – Incumbent
Casey Coker – Coker Tire Co. Inc. – Incumbent
S. Kellie Colf – Eaton Detroit Spring Inc. – Incumbent
Dan Dolan – DiabloSport Inc.
Ron Ezzell Jr. – Custom Logistics Inc.
Jason Fink – Advantage Truck Accessories Inc.
Kevin German – Ground Force Suspension
Chris Gramelspacher – Meyer Distributing
Eddie Hamilton – Bob Cook Sales
Bennett Jackson – Winfield Consumer Products Inc.
Derrick Johnstone – Alliance Sales
Nathan Kunzman – Michael A. Kunzman & Associates
James Lawrence – Power TV Media
L.J. Lobsinger – Specialty Auto Parts USA Inc.
Trey Owen – Earl Owen Co. Inc.
Josh Pendolphia – KAM Marketing Inc.
Cary Redman – Prestolite Performance/Mr. Gasket
Robert Wityczak – Grant Products International Inc. – Incumbent
YEN Long-Range Planning Meeting
3:00 p.m.–6:00 p.m., Sunday, November 1, during SEMA Show week at the Las Vegas Hilton in Las Vegas.
YEN Reception
5:00 p.m.–7:30 p.m., Tuesday, November 3, during SEMA Show week at the Las Vegas Hilton in Las Vegas.
Congratulations to Gregory Parker!
Gregory Parker from Martin & Company Advertising has been elected chair-elect of the Young Executives Network (YEN). Parker has served on the YEN Select Committee since 2005 and has been chairman of the SEMA Silent Auction Task Force.
Join YEN
Did you know that the SEMA Young Executives Network has more than 500 members networking in the industry and is the largest SEMA committee? If you are employed by a SEMA-member company and are under the age of 39, then you can join the SEMA Young Executives Network for FREE. If you are interested in becoming part of the team, please visit our website at www.sema.org/yen.
YEN Member of the Month Spotlight
Did you know that YEN has a Member of the Month Spotlight on the SEMA website and that anyone can be nominated? To view previous selections or to make a nomination, visit www.sema.org/yen.
Discover The SEMA Mentoring Program—Powered by the SBN
“I’ll get by with a little help from my friends…” - Joe Cocker
Everyone needs help or expert advice from time to time, and SEMA’s Mentoring Program is an excellent resource to get answers to all your questions. Whether you need to know more about SEMA, market information for a start-up company or advice on how to approach your boss about a new position, the SEMA Mentoring Program can help.
“Ask A Mentor” is perfect for one-time questions. You can expect multiple SEMA mentors to provide online guidance and answers to your industry-related questions.
Short-term Assistance/Guidance is for help with a specific project or task. A SEMA council/committee mentor with the expertise you seek will be paired up with you to provide guidance with your project.
Long-term Relationship is helpful for developing your professional career. In this program segment you will be paired with a SEMA council/committee mentor who will provide guidance and assistance for ongoing career development or a long-term project.
So whether you just need an answer to a question or you want to cultivate a mentoring friendship, the SEMA Mentoring Program—Powered by the SBN is available to help. After all, we can all use a little help from our friends.
Visit the SEMA Mentoring Program now.
YEN Column in SEMA Member News
Read YEN's column featured in the May/June issue of SEMA Member News.
For information about YEN, contact Paul Moritz at paulm@sema.org.

Click on the logo to visit ARMO's website.
Six Seats Open for ARMO Select Committee
Elections for a seat on the ARMO Select Committee will take place the week of May 18, 2009.
ARMO member companies should expect to receive candidate campaign materials in the mail shortly. Each ARMO member company is asked to review and consider their choices carefully.
We congratulate the following nominees for making the slate:
Cliff Carr – Parts Unlimited Inc. (PUI)
Jim Christina – Dynacorn International Inc.
Eric DeTaeye – Legendary Auto Interiors
Jonathan Klinger – Hagerty Insurance
Bob Lichty – Motorcar Portfolio LLC
Roger Niehaus – Auto Custom Carpets – Incumbent
Sandy Patterson – Source Interlink Media – Incumbent
Lenny Schaeffer – Chop Shop Customs
Jim Vinarski – Carlisle Productions – Incumbent
Harry Weimann – WyoTech
Jeff Yager – Hemmings Motor News
The Perfect Storm Hits Spring Carlisle Car Show
There was a convergence of forces at the Carlisle Spring Swap Meet. Beautiful weather, large vendor participation and a huge crowd made this a perfect storm. At the center of it all was the ARMO New Products Showcase tent. The showcase featured 64 new items submitted by ARMO members—a new record. From sheetmetal to electronics, hardware to weather stripping, the tent had what car people crave—new stuff. A constant flow of potential customers were asking, "Where can I buy this?"
The entries were photographed for inclusion in the ARMO booth display at the 2009 SEMA Show. The companies that participated in the New Product Showcase included:
American Autowire
Ames Automotive
Auto Custom Carpets Inc.
Autometal Direct
Bed Wood and Parts LLC
Brew City Engineering
CARS Inc.
Classic Automotive Restoration Specialists Inc.
Classic Industries
Coker Tire
Dakota Digital Inc.
Dynacorn
Eaton Detroit Spring Inc.
Hellwig Products
ididit Inc.JAE Enterprises Inc.
Just Dashes Inc.
Legendary Auto Interiors, Ltd.
MBM Brake Boosters
Muscle Car Industries
Precision Replacement Parts
Quanta Products LLC
Rare Parts Inc.
REM Automotive Inc.
Shafer's Classic Reproductions
Shiftworks
Steele Rubber Products
The Eastwood Company
Trim Parts Inc.
Universal Vintage Tire
ARMO Industry Awards Reception
5:30 p.m.–7:30 p.m., Tuesday, November 3, during SEMA Show week at the Las Vegas Hilton in Las Vegas.
ARMO Open Council Meeting
7:15 a.m.–9:00 a.m., Wednesday, November 4, during SEMA Show week at the Las Vegas Hilton in Las Vegas.
ARMO Roundtable
10:00 a.m.–12:00 p.m., Thursday, November 5, during SEMA Show week at the Las Vegas Convention Center in Las Vegas.
Column in SEMA Member News
Read ARMO's column featured in the May/June issue of SEMA Member News.
HRIA Announces Incoming Chair-Elect
On July 1, 2009, the HRIA Select Committee chairmanship will be passed from Jeanette Ladina to the current chair-elect, Dennis Overholser. At that time, a new chair-elect will be installed. Rick Love of Vintage Air has been selected for this position, which will inevitably lead to the chair position in just over two years. During the next two years, Love will be learning and assisting Overholser on the focus and direction of the HRIA Select Committee.
Love is currently the executive vice president of Vintage Air Inc. He has been involved in the hot-rod industry since the late '70s when he built his first hot rod during his senior year in high school. He built several hot rods in the early '80s and began to do A/C installations, which led him to become an authorized dealer and installer for Vintage Air products. Through this association, he began to work with them on product development, which eventually led to a full-time position. Love has been vice president at Vintage Air since 1998.
When asked about his passion for the industry, Love said, "My hobby has evolved into a career, but I also remain a dedicated enthusiast at heart." Love still has the '39 Ford coupe he built in 1984, and it has more than 140,000 miles on it so far. Love also has a '32 Ford coupe and a '72 Camaro RS Pro Touring car, both of which are driven regularly.
To round out his life, Love and his wife Linda, whom he has been married to for 15 years, have a 13-year-old son Matt. "My other hobbies are sports, especially basketball, and I enjoy being involved with my son’s sports activities," said Love.
Love has been an HRIA Select Committee member since 2005 and said, "I am looking forward to moving into the chair-elect position in July. I think two of the most important issues ahead for our industry are continuing to promote youth involvement and focusing on legislation that will encourage the growth of our hobby and industry. The next generation of passionate car guys and car gals are the key to sustaining the steady growth that we have enjoyed. It is equally important that we have consistent processes and legislation throughout the country to register and license our specialty vehicles so that we may continue to drive and enjoy them."
Love believes that SEMA and its councils such as HRIA can help mobilize support for these issues and keep them in the forefront.
Six Seats Open for HRIA Select Committee
Elections for a seat on the HRIA Select Committee will take place the week of May 18, 2009. HRIA member companies should expect to receive candidate campaign materials in the mail shortly. Each HRIA member company is asked to review and consider their choices carefully.
We congratulate the following nominees for making the slate:
Del Austin – Egge Machine Co. Inc. – Incumbent
S. Kellie Colf – Eaton Detroit Spring – Incumbent
Douglas Frymer – Law Office of Douglas A. Frymer
Ray Gorman – Stainless Steel Brakes Corp.
Michael Kunzman – Michael Kunzman & Associates
Bob Millard – Championship Auto Show/ISCA
Eric Saltrick – Steele Rubber Products – Incumbent
Vince Sica – Power Master (MCI Inc.)
Bret Voelkel – Air Ride Technologies
The willingness of these candidates to volunteer their time to give back to the 300+ HRIA member companies is welcomed. The ability to take off company and personal hats to work for the good of entire HRIA membership and not for personal gain is one of the most honorable traits a Select Committee member holds. We are pleased to have their interest, dedication and support in this unique alliance.
Each HRIA company will be asked to vote for six of these exceptional dedicated individuals. We wish all the candidates well with their election campaign.
Questions regarding HRIA council elections can be directed to the chairman of the nominations/elections committee, Dennis Overholser at 817/244-6212 x1008 or Council Relations Director Jan Desma at 909/396-0289 x134 or jand@sema.org.
HRIA Industry Awards Reception
5:15 p.m.–8:30 p.m., Wednesday, November 4, during SEMA Show week at the Las Vegas Hilton in Las Vegas.
7:30 a.m.–9:00 a.m., Thursday, November 5, during SEMA Show week at the Las Vegas Hilton in Las Vegas.
HRIA Column in SEMA Member News
Read HRIA's column featured in the May/June issue of SEMA Member News.
For more information about HRIA, contact Jan Desma at jand@sema.org.

Click on the logo to visit TORA's website.
TORA Long-Range Planning Meeting Moves to Pasadena
TORA members can pack plenty of activity around this year’s annual Long-Range Planning (LRP) Meeting. Scheduled for Thursday, July 30, at the Westin Hotel in Pasadena, California from 8:00 a.m.–5:00 p.m., the meeting is being held in conjunction with the annual SEMA Installation Banquet & Gala Fundraiser at the Pasadena Convention Center on Saturday, August 1. The SEMA Pinewood Drag Race and a car show are also on tap for that day.
Sandwiched between the Thursday LRP meeting and Saturday’s SEMA festivities at the Convention Center, Friday is available for attendees to see West Coast clients or spend a free day in Old Town Pasadena. Old Town is filled with an eclectic mix of shops, stores and restaurants that easily make a full day of sightseeing within walking distance of the Westin and Convention Center.
“This is a tough year for everyone,” said TORA Chairman Ron DiVincenzo. “A West Coast trip may not make sense on the surface, but we wanted to hold the meeting in conjunction with some other event so that members could combine two trips into one. With the postponement of the TSTC in March, the only other big event coming up is the SEMA Show in November.
"At the SEMA Show, everyone is already overwhelmed, and it’s really not a good venue at which to conduct long-range planning. While this may keep some of our East Coast and Midwest companies from attending, on a positive note we’re hoping that some of the West Coast members, who rarely come east for an LRP, can attend this year’s meeting.”
Please contact TORA Staff Liaison Jim Skelly at jimsk@sema.org for more information.
TORA Closed Select Committee Meeting
TORA Industry Reception
5:30 p.m.–7:30 p.m., Wednesday, November 4, during SEMA Show week at the Las Vegas Hilton in Las Vegas.
George Lathouris Named TORA Chair-Elect
The TORA Select Committee has named Keystone’s George Lathouris as its chair-elect. Lathouris will assume his new responsibilities on July 1, when Kelly Kneifl assumes the duties of chairman from current Chairman Ron DiVincenzo. Congratulations to George!
TORA Column in SEMA Member News
Read TORA's column featured in the May/June issue of SEMA Member News.
For more information about TORA, contact Jim Skelly at jimsk@sema.org.

Click on the logo to visit MPMC's website.
MPMC Column in SEMA Member News
Read MPMC's column featured in the May/June issue of SEMA Member News.
For information about MPMC, contact Jim Skelly at jimsk@sema.org.
MRC will be conducting their annual Long-Range Planning Meeting at the Arizona Grand Resort on Saturday, September 12, 2009 from 1:00 p.m.–7:00 p.m. Dinner will be served. All reps are welcome and encouraged to participate in this open forum and address issues faced daily by reps in all segments of the specialty-equipment industry. Bring your ideas and suggestions to raise the bar for all manufacturers reps. For us to be able to accommodate attendees with food and beverage, we ask that you contact Staci Bostock at 909/396-0289 x104 or stacib@sema.org by August 28, 2009.
In these turbulent times, don’t just survive — thrive! Bryan Shirley, president and CEO of MANA, will present an open and interactive session addressing our industry's biggest challenges in these turbulent times. This event will be held on Tuesday, September 15, 2009 from 6:00 p.m.–8:00 p.m. There will be an open bar and hors d'oeuvres, compliments of the MRC Select Committee and PWA. Download your registation form to reserve your seat for this event. For more information, visit www.sema.org/MRC or contact Staci Bostock at 909/396-0289 x104 or stacib@sema.org.
Elections for a seat on the MRC Select Committee will take place the week of May 25, 2009. This year, ballots will be sent out electronically to each MRC member company. Each MRC member company is asked to review and consider their choices carefully.
We congratulate the following nominees for making the MRC slate:
Mark Adin – PSKB
Alan Adlam – J.K. Sales
Mike Bolio – Scafidi-Bolio & Associates – Incumbent
Irv Cohen – SS Sales & Marketing – Incumbent
Jim Considine – Considine Sales & Marketing
Bill Eagan – Airheart Sales
Chris Fairless – R & R Marketing Incumbent
Derrick Johnstone – Alliance Sales West
Nathan Kunzman – Michael Kunzman & Associates
Scott Majors – MBA Marketing Group – Incumbent
Jim Morehouse – All Midwest Sales
Chris Perry – Bill Perry & Associates
Each MRC company will be asked to vote for seven of these exceptional dedicated individuals. We wish all candidates well with their election campaign. Questions regarding MRC council elections can be directed to SEMA Council Relations Coordinator Staci Bostock at stacib@sema.org or 909/396-0289 x104.
MRC General Membership Meeting and Awards Ceremony
MRC will be holding its membership meeting and awards ceremony on Sunday, November 1, from 4:00 p.m.–6:00 p.m. during SEMA Show week at the Las Vegas Hilton in Las Vegas.
Manufacturers Seeking Rep List Now Available
Manufacturers’ representatives are encouraged to contact Staci Bostock at stacib@sema.org to request the Manufacturers Seeking Rep List, which is available at no cost. Compiled using information collected from manufacturers prior to the 2008 SEMA Show, the listing contains details on manufacturers currently seeking the services of manufacturers’ representatives along with the lines available and company contact information. The list was originally available in the MRC Rep Center during the week of the 2008 SEMA Show.
MRC Column in SEMA Member News
Read MRC's column featured in the May/June issue of SEMA Member News.
For information about MRC, contact Staci Bostock at stacib@sema.org.

Click on the logo to visit PRO's website.
PRO Long-Range Planning Meeting
The annual PRO Long-Range Planning Meeting is slated for Thursday and Friday, June 18–19, in Detroit. The Crown Plaza Hotel, minutes from the Detroit Metro Airport, will once again host the event and is offering a blocked-out room rate of only $115 for meeting attendees. Lunch is included both days, with a continental breakfast also included on Friday morning.
The Long-Range Planning Meeting begins at 11:00 a.m. Thursday morning, continues through lunch and then moves into breakout groups in the afternoon. The breakout groups continue on Friday. Everyone will reconvene mid-morning on Friday for breakout reports and a box lunch before adjourning at 1:00 p.m., in time for those early afternoon flights back home.
There is no better opportunity to share ideas and plan for solutions than at the PRO Long-Range Planning Meeting. Official meeting notices will go out shortly with more details. In the meantime, if you have any questions, please contact Jim Skelly at jimsk@sema.org.
PRO Closed Select Committee Meeting
3:00 p.m.–5:00 p.m., Sunday, November 1, during SEMA Show week at the Las Vegas Hilton in Las Vegas.
PRO Industry Reception
5:30 p.m.–7:30 p.m., Tuesday, November 3, during SEMA Show week at the Las Vegas Hilton in Las Vegas.
PRO General Membership Meeting
7:30 a.m.–9:00 a.m., Thursday, November 5, during SEMA Show week at the Las Vegas Convention Center in Las Vegas.
PRO Business Development Guidebook Now On Sale
In today’s ever-changing marketplace, staying ahead of the competition is more important and challenging than ever. To be successful, you not only need an effective business strategy, but also the tools and resources to help your company excel and stand out from the pack. The PRO Business Development Guidebook is your handy reference guide.
Beginning with an overview of the importance of having a business plan—including tips on how to develop a business plan and the many purposes it can serve—the manual offers chapter-by-chapter strategies for making your business a success.
From understanding the basics of business finance and the importance of quality and service and how to make them hallmarks of your business, to building knowledge and skills among your employees to branding your restyling business as a market leader, the guidebook offers information critical to the day-to-day and long-term operation of your business.
Whether you’re starting your own restyling business or already own one—be it mobile or brick and mortar—you’ll find the answers that you’ve been looking for in the guidebook. PRO council members contributed much of the information contained in the guidebook, drawing on their experience and knowledge to present a valuable business tool.
To order the PRO Business Development Guidebook, contact Jim Skelly at jimsk@sema.org.
PRO Column in SEMA Member News
Read PRO's column featured in the May/June issue of SEMA Member News.
For information about PRO, contact Jim Skelly at jimsk@sema.org.
Click on the logo to visit SPC's website.
SPC Announces Select Committee Candidates
Ballots are scheduled to be sent out electronically May 15.
We congratulate the following nominees for making the slate:
Steve Bolio – Scafidi-Bolio & Associates
Ed Burgy – McCullough Public Relations – Incumbent
Jack Cummings – Endeavors
Laurel Dasher – Superchips Inc.
Baadal “Bottle” Deliwala – Titan Motorsports Inc.
Doug Dwyer – Schiefer Media Inc.
Chris Dye – Club RSX Inc.
Regis Finn – B & M Racing & Performance Products Inc.
Gigi Ho – Digital Performance Inc.
Jim Liaw – Formula Drift Inc. – Incumbent
Mike Lovro – Auto Meter Products Inc.
Nikolas Malechikos – Redline Track Events LLC
Todd Miller – Wellman Products Group
Oliver Rathlein – Eibach Springs Inc. – Incumbent
Albert Reda – Vibrant Power Inc. – Incumbent
Brian Reese – Competition Cams Inc. – Incumbent
Malen Reger – Motovicity Distribution – Incumbent
MK Sathya – Keystone Automotive Operations Inc.
Jeff Stacy – Fragola Performance Systems
James Yim – Falken Tire Corp. – Incumbent
Webinar Sponsored by the Street Performance Council
The SPC is sponsoring the “Protecting Your Products With Contracts: Contract Law 101” webinar, presented by Elizabeth McNulty, Dan Rodman and Josie Mollica, Snell & Wilmer LLP, on Thursday, May 7, 10:00 a.m.–11:00 a.m. PDT.SPC Reception
5:00 p.m.–7:00 p.m., Wednesday, November 4, during SEMA Show week at the Las Vegas Hilton in Las Vegas.
SPC Column in SEMA Member News
Read SPC's column featured in the May/June issue of SEMA Member News.
For information about SPC, contact Paul Moritz at paulm@sema.org.
Click on the logo to visit SBN's website.
10 Seats Open for SBN Select Committee
Elections for a seat on the SBN Select Committee will take place the week of May 18, 2009.
Seven of the seats will be for a two-year term and three of the seats will be for a one-year term.
Individual SBN members should expect to receive candidate campaign materials in the mail shortly.
Each SBN member is asked to review and consider their choices carefully.
We congratulate the following nominees for making the slate:
Vicki Archila – R & R Marketing Consultants
Nan Kevin Gelhard – Summit Racing Equipment
Erin Gilhuly – Toyota Motor Sales
Jessica Grindle – Advanstar Communications
Cheralyn Hale – Advanced Clutch Technology
Julie Helms – Edgenet Inc. (Big Hammer)
Gigi Ho – Digital Performance Inc.
Anne Johnson – Keystone Automotive Operations
Melissa Lawrence – Power TV Media – Incumbent
Nancy Loetfering – Davert Tools Inc. – Incumbent
Laurie Marcellus – Trans American Auto Parts LLC Off Road Adventures
Cathi J. Robbe – Colorado State University
Trina Wilson – Dci – Incumbent
Mandi Woodell – Weathers Auto Supply
The willingness of these candidates to volunteer their time and give back to the 270+ SBN members and SEMA member companies is welcomed. The ability to take off company and personal hats to work for the good of our membership and not for personal gain is one of the most honorable traits a Select Committee member holds. We are pleased to have their interest, dedication and support in this unique network of members.
Each SBN individual member will be asked to vote for 10 of these exceptional dedicated individuals. We wish all candidates well with their campaign efforts.
Questions regarding SBN committee elections can be directed to the chairman of the nominations/elections committee, Tammy Holland at 901/375-3451 or Council Relations Director Jan Desma at 909/396-0289 x134 or email jand@sema.org.
5:00 p.m.–7:00 p.m., Monday, November 2, during SEMA Show week at the Las Vegas Hilton in Las Vegas.
SEMA Networking Breakfast Powered by SBN
7:30 a.m.–9:00 a.m., Thursday, November 5, during SEMA Show week at the Las Vegas Hilton in Las Vegas.
Discover the SEMA Mentoring Program—Powered by the SBN
“I’ll get by with a little help from my friends…” - Joe Cocker
Everyone needs help or expert advice from time to time, and SEMA’s Mentoring Program is an excellent resource to get answers to all your questions. Whether you need to know more about SEMA, market information for a start-up company or advice on how to approach your boss about a new position, the SEMA Mentoring Program can help.
“Ask A Mentor” is perfect for one-time questions. You can expect multiple SEMA mentors to provide online guidance and answers to your industry-related questions.
Short-term Assistance/Guidance is for help with a specific project or task. A SEMA council/committee mentor with the expertise you seek will be paired up with you to provide guidance with your project.
Long-term Relationship is helpful for developing your professional career. In this program segment you will be paired with a SEMA council/committee mentor who will provide guidance and assistance for ongoing career development or a long-term project.
So whether you just need an answer to a question or you want to cultivate a mentoring friendship, the SEMA Mentoring Program—Powered by the SBN is available to help. After all, we can all use a little help from our friends.
Visit the SEMA Mentoring Program now.
SBN Column in SEMA Member News
Read SBN's column featured in the May/June issue of SEMA Member News.
For information about SBN, contact Jan Desma at jand@sema.org.

Click on the logo to visit WTC's website.
WTC Announces Select Committee Candidates
Ballots are scheduled to be sent out electronically May 15.
We congratulate the following nominees for making the slate:
Keith Alinder – Wheel Pros Inc. – Incumbent
Jack Daly – J.D. Companies Motive Solutions LLC
Joe Findeis – Wheel Consultants
Doug Frymer – Law Office of Douglas A. Frymer – Incumbent
Russ Fuller – Revolution Supply Co. Inc.
Fenton Liffick – Prestige Autotech Corporation – Incumbent
Carl Mercincavage – Keystone Automotive Operations Inc.
Gautam Pathak – Dealer Tire
Dean Pellegrino – Tru Align LLC – Incumbent
Mark Plumer – Mark Plumer Consulting
Marc Pugh – Ultra Wheel Company
Joe Schaefer – Konig Motoring Accessories
Brock Weld – BMF Wheels Inc. – Incumbent
WTC Long-Range Planning Meeting
Attend the WTC Long-Range Planning Meeting and help shape the course of the council’s agenda. It’s time to voice your opinion.
The meeting will be held on Thursday, May 14, 2009, from 10:00 a.m.–5:00 p.m. at:
SEMA Headquarters
AAA Building—Second Floor
1577 South Valley Vista Dr.
Diamond Bar, CA 91765
RSVP by Friday, May 8, 2009 to Paul Moritz at paulm@sema.org.
Can’t make it to the meeting in person? Participate on the Internet! For more information on how to participate on the Internet, contact Paul Moritz at 909/396-0289, ext 112, or paulm@sema.org.
WTC Open Meeting
1:00 p.m.–3:00 p.m., Monday, November 2, during SEMA Show week at the Las Vegas Convention Center in Las Vegas.
WTC Reception
5:00 p.m.–7:00 p.m., Wednesday, November 4, during SEMA Show week at the Las Vegas Hilton in Las Vegas.
WTC Column in SEMA Member News
Read WTC's column featured in the May/June issue of SEMA Member News.
For information about WTC, contact Paul Moritz at paulm@sema.org.

Click on the logo to visit YEN's website.
YEN Announces Select Committee Candidates
Ballots are scheduled to be sent out electronically May 22.
We congratulate the following nominees for making the slate:
Mike Bolio – Scafidi-Bolio & Associates – Incumbent
Kris Carlson – Auto Meter Products Inc.
Ashley Chalk – Auto Club Speedway of Southern California – Incumbent
Casey Coker – Coker Tire Co. Inc. – Incumbent
S. Kellie Colf – Eaton Detroit Spring Inc. – Incumbent
Dan Dolan – DiabloSport Inc.
Ron Ezzell Jr. – Custom Logistics Inc.
Jason Fink – Advantage Truck Accessories Inc.
Kevin German – Ground Force Suspension
Chris Gramelspacher – Meyer Distributing
Eddie Hamilton – Bob Cook Sales
Bennett Jackson – Winfield Consumer Products Inc.
Derrick Johnstone – Alliance Sales
Nathan Kunzman – Michael A. Kunzman & Associates
James Lawrence – Power TV Media
L.J. Lobsinger – Specialty Auto Parts USA Inc.
Trey Owen – Earl Owen Co. Inc.
Josh Pendolphia – KAM Marketing Inc.
Cary Redman – Prestolite Performance/Mr. Gasket
Robert Wityczak – Grant Products International Inc. – Incumbent
YEN Long-Range Planning Meeting
3:00 p.m.–6:00 p.m., Sunday, November 1, during SEMA Show week at the Las Vegas Hilton in Las Vegas.
YEN Reception
5:00 p.m.–7:30 p.m., Tuesday, November 3, during SEMA Show week at the Las Vegas Hilton in Las Vegas.
Congratulations to Gregory Parker!
Gregory Parker from Martin & Company Advertising has been elected chair-elect of the Young Executives Network (YEN). Parker has served on the YEN Select Committee since 2005 and has been chairman of the SEMA Silent Auction Task Force.
Join YEN
Did you know that the SEMA Young Executives Network has more than 500 members networking in the industry and is the largest SEMA committee? If you are employed by a SEMA-member company and are under the age of 39, then you can join the SEMA Young Executives Network for FREE. If you are interested in becoming part of the team, please visit our website at www.sema.org/yen.
YEN Member of the Month Spotlight
Did you know that YEN has a Member of the Month Spotlight on the SEMA website and that anyone can be nominated? To view previous selections or to make a nomination, visit www.sema.org/yen.
Discover The SEMA Mentoring Program—Powered by the SBN
“I’ll get by with a little help from my friends…” - Joe Cocker
Everyone needs help or expert advice from time to time, and SEMA’s Mentoring Program is an excellent resource to get answers to all your questions. Whether you need to know more about SEMA, market information for a start-up company or advice on how to approach your boss about a new position, the SEMA Mentoring Program can help.
“Ask A Mentor” is perfect for one-time questions. You can expect multiple SEMA mentors to provide online guidance and answers to your industry-related questions.
Short-term Assistance/Guidance is for help with a specific project or task. A SEMA council/committee mentor with the expertise you seek will be paired up with you to provide guidance with your project.
Long-term Relationship is helpful for developing your professional career. In this program segment you will be paired with a SEMA council/committee mentor who will provide guidance and assistance for ongoing career development or a long-term project.
So whether you just need an answer to a question or you want to cultivate a mentoring friendship, the SEMA Mentoring Program—Powered by the SBN is available to help. After all, we can all use a little help from our friends.
Visit the SEMA Mentoring Program now.
YEN Column in SEMA Member News
Read YEN's column featured in the May/June issue of SEMA Member News.
For information about YEN, contact Paul Moritz at paulm@sema.org.

Click on the logo to visit ARMO's website.
Six Seats Open for ARMO Select Committee
Elections for a seat on the ARMO Select Committee will take place the week of May 18, 2009.
ARMO member companies should expect to receive candidate campaign materials in the mail shortly. Each ARMO member company is asked to review and consider their choices carefully.
We congratulate the following nominees for making the slate:
Cliff Carr – Parts Unlimited Inc. (PUI)
Jim Christina – Dynacorn International Inc.
Eric DeTaeye – Legendary Auto Interiors
Jonathan Klinger – Hagerty Insurance
Bob Lichty – Motorcar Portfolio LLC
Roger Niehaus – Auto Custom Carpets – Incumbent
Sandy Patterson – Source Interlink Media – Incumbent
Lenny Schaeffer – Chop Shop Customs
Jim Vinarski – Carlisle Productions – Incumbent
Harry Weimann – WyoTech
Jeff Yager – Hemmings Motor News
The Perfect Storm Hits Spring Carlisle Car Show
There was a convergence of forces at the Carlisle Spring Swap Meet. Beautiful weather, large vendor participation and a huge crowd made this a perfect storm. At the center of it all was the ARMO New Products Showcase tent. The showcase featured 64 new items submitted by ARMO members—a new record. From sheetmetal to electronics, hardware to weather stripping, the tent had what car people crave—new stuff. A constant flow of potential customers were asking, "Where can I buy this?"
The entries were photographed for inclusion in the ARMO booth display at the 2009 SEMA Show. The companies that participated in the New Product Showcase included:
American Autowire
Ames Automotive
Auto Custom Carpets Inc.
Autometal Direct
Bed Wood and Parts LLC
Brew City Engineering
CARS Inc.
Classic Automotive Restoration Specialists Inc.
Classic Industries
Coker Tire
Dakota Digital Inc.
Dynacorn
Eaton Detroit Spring Inc.
Hellwig Products
ididit Inc.JAE Enterprises Inc.
Just Dashes Inc.
Legendary Auto Interiors, Ltd.
MBM Brake Boosters
Muscle Car Industries
Precision Replacement Parts
Quanta Products LLC
Rare Parts Inc.
REM Automotive Inc.
Shafer's Classic Reproductions
Shiftworks
Steele Rubber Products
The Eastwood Company
Trim Parts Inc.
Universal Vintage Tire
ARMO Industry Awards Reception
5:30 p.m.–7:30 p.m., Tuesday, November 3, during SEMA Show week at the Las Vegas Hilton in Las Vegas.
ARMO Open Council Meeting
7:15 a.m.–9:00 a.m., Wednesday, November 4, during SEMA Show week at the Las Vegas Hilton in Las Vegas.
ARMO Roundtable
10:00 a.m.–12:00 p.m., Thursday, November 5, during SEMA Show week at the Las Vegas Convention Center in Las Vegas.
Column in SEMA Member News
Read ARMO's column featured in the May/June issue of SEMA Member News.
HRIA Announces Incoming Chair-Elect
On July 1, 2009, the HRIA Select Committee chairmanship will be passed from Jeanette Ladina to the current chair-elect, Dennis Overholser. At that time, a new chair-elect will be installed. Rick Love of Vintage Air has been selected for this position, which will inevitably lead to the chair position in just over two years. During the next two years, Love will be learning and assisting Overholser on the focus and direction of the HRIA Select Committee.
Love is currently the executive vice president of Vintage Air Inc. He has been involved in the hot-rod industry since the late '70s when he built his first hot rod during his senior year in high school. He built several hot rods in the early '80s and began to do A/C installations, which led him to become an authorized dealer and installer for Vintage Air products. Through this association, he began to work with them on product development, which eventually led to a full-time position. Love has been vice president at Vintage Air since 1998.
When asked about his passion for the industry, Love said, "My hobby has evolved into a career, but I also remain a dedicated enthusiast at heart." Love still has the '39 Ford coupe he built in 1984, and it has more than 140,000 miles on it so far. Love also has a '32 Ford coupe and a '72 Camaro RS Pro Touring car, both of which are driven regularly.
To round out his life, Love and his wife Linda, whom he has been married to for 15 years, have a 13-year-old son Matt. "My other hobbies are sports, especially basketball, and I enjoy being involved with my son’s sports activities," said Love.
Love has been an HRIA Select Committee member since 2005 and said, "I am looking forward to moving into the chair-elect position in July. I think two of the most important issues ahead for our industry are continuing to promote youth involvement and focusing on legislation that will encourage the growth of our hobby and industry. The next generation of passionate car guys and car gals are the key to sustaining the steady growth that we have enjoyed. It is equally important that we have consistent processes and legislation throughout the country to register and license our specialty vehicles so that we may continue to drive and enjoy them."
Love believes that SEMA and its councils such as HRIA can help mobilize support for these issues and keep them in the forefront.
Six Seats Open for HRIA Select Committee
Elections for a seat on the HRIA Select Committee will take place the week of May 18, 2009. HRIA member companies should expect to receive candidate campaign materials in the mail shortly. Each HRIA member company is asked to review and consider their choices carefully.
We congratulate the following nominees for making the slate:
Del Austin – Egge Machine Co. Inc. – Incumbent
S. Kellie Colf – Eaton Detroit Spring – Incumbent
Douglas Frymer – Law Office of Douglas A. Frymer
Ray Gorman – Stainless Steel Brakes Corp.
Michael Kunzman – Michael Kunzman & Associates
Bob Millard – Championship Auto Show/ISCA
Eric Saltrick – Steele Rubber Products – Incumbent
Vince Sica – Power Master (MCI Inc.)
Bret Voelkel – Air Ride Technologies
The willingness of these candidates to volunteer their time to give back to the 300+ HRIA member companies is welcomed. The ability to take off company and personal hats to work for the good of entire HRIA membership and not for personal gain is one of the most honorable traits a Select Committee member holds. We are pleased to have their interest, dedication and support in this unique alliance.
Each HRIA company will be asked to vote for six of these exceptional dedicated individuals. We wish all the candidates well with their election campaign.
Questions regarding HRIA council elections can be directed to the chairman of the nominations/elections committee, Dennis Overholser at 817/244-6212 x1008 or Council Relations Director Jan Desma at 909/396-0289 x134 or jand@sema.org.
HRIA Industry Awards Reception
5:15 p.m.–8:30 p.m., Wednesday, November 4, during SEMA Show week at the Las Vegas Hilton in Las Vegas.
7:30 a.m.–9:00 a.m., Thursday, November 5, during SEMA Show week at the Las Vegas Hilton in Las Vegas.
HRIA Column in SEMA Member News
Read HRIA's column featured in the May/June issue of SEMA Member News.
For more information about HRIA, contact Jan Desma at jand@sema.org.

Click on the logo to visit TORA's website.
TORA Long-Range Planning Meeting Moves to Pasadena
TORA members can pack plenty of activity around this year’s annual Long-Range Planning (LRP) Meeting. Scheduled for Thursday, July 30, at the Westin Hotel in Pasadena, California from 8:00 a.m.–5:00 p.m., the meeting is being held in conjunction with the annual SEMA Installation Banquet & Gala Fundraiser at the Pasadena Convention Center on Saturday, August 1. The SEMA Pinewood Drag Race and a car show are also on tap for that day.
Sandwiched between the Thursday LRP meeting and Saturday’s SEMA festivities at the Convention Center, Friday is available for attendees to see West Coast clients or spend a free day in Old Town Pasadena. Old Town is filled with an eclectic mix of shops, stores and restaurants that easily make a full day of sightseeing within walking distance of the Westin and Convention Center.
“This is a tough year for everyone,” said TORA Chairman Ron DiVincenzo. “A West Coast trip may not make sense on the surface, but we wanted to hold the meeting in conjunction with some other event so that members could combine two trips into one. With the postponement of the TSTC in March, the only other big event coming up is the SEMA Show in November.
"At the SEMA Show, everyone is already overwhelmed, and it’s really not a good venue at which to conduct long-range planning. While this may keep some of our East Coast and Midwest companies from attending, on a positive note we’re hoping that some of the West Coast members, who rarely come east for an LRP, can attend this year’s meeting.”
Please contact TORA Staff Liaison Jim Skelly at jimsk@sema.org for more information.
TORA Closed Select Committee Meeting
TORA Industry Reception
5:30 p.m.–7:30 p.m., Wednesday, November 4, during SEMA Show week at the Las Vegas Hilton in Las Vegas.
George Lathouris Named TORA Chair-Elect
The TORA Select Committee has named Keystone’s George Lathouris as its chair-elect. Lathouris will assume his new responsibilities on July 1, when Kelly Kneifl assumes the duties of chairman from current Chairman Ron DiVincenzo. Congratulations to George!
TORA Column in SEMA Member News
Read TORA's column featured in the May/June issue of SEMA Member News.
For more information about TORA, contact Jim Skelly at jimsk@sema.org.

Click on the logo to visit MPMC's website.
MPMC Column in SEMA Member News
Read MPMC's column featured in the May/June issue of SEMA Member News.
For information about MPMC, contact Jim Skelly at jimsk@sema.org.
MRC will be conducting their annual Long-Range Planning Meeting at the Arizona Grand Resort on Saturday, September 12, 2009 from 1:00 p.m.–7:00 p.m. Dinner will be served. All reps are welcome and encouraged to participate in this open forum and address issues faced daily by reps in all segments of the specialty-equipment industry. Bring your ideas and suggestions to raise the bar for all manufacturers reps. For us to be able to accommodate attendees with food and beverage, we ask that you contact Staci Bostock at 909/396-0289 x104 or stacib@sema.org by August 28, 2009.
In these turbulent times, don’t just survive — thrive! Bryan Shirley, president and CEO of MANA, will present an open and interactive session addressing our industry's biggest challenges in these turbulent times. This event will be held on Tuesday, September 15, 2009 from 6:00 p.m.–8:00 p.m. There will be an open bar and hors d'oeuvres, compliments of the MRC Select Committee and PWA. Download your registation form to reserve your seat for this event. For more information, visit www.sema.org/MRC or contact Staci Bostock at 909/396-0289 x104 or stacib@sema.org.
Elections for a seat on the MRC Select Committee will take place the week of May 25, 2009. This year, ballots will be sent out electronically to each MRC member company. Each MRC member company is asked to review and consider their choices carefully.
We congratulate the following nominees for making the MRC slate:
Mark Adin – PSKB
Alan Adlam – J.K. Sales
Mike Bolio – Scafidi-Bolio & Associates – Incumbent
Irv Cohen – SS Sales & Marketing – Incumbent
Jim Considine – Considine Sales & Marketing
Bill Eagan – Airheart Sales
Chris Fairless – R & R Marketing Incumbent
Derrick Johnstone – Alliance Sales West
Nathan Kunzman – Michael Kunzman & Associates
Scott Majors – MBA Marketing Group – Incumbent
Jim Morehouse – All Midwest Sales
Chris Perry – Bill Perry & Associates
Each MRC company will be asked to vote for seven of these exceptional dedicated individuals. We wish all candidates well with their election campaign. Questions regarding MRC council elections can be directed to SEMA Council Relations Coordinator Staci Bostock at stacib@sema.org or 909/396-0289 x104.
MRC General Membership Meeting and Awards Ceremony
MRC will be holding its membership meeting and awards ceremony on Sunday, November 1, from 4:00 p.m.–6:00 p.m. during SEMA Show week at the Las Vegas Hilton in Las Vegas.
Manufacturers Seeking Rep List Now Available
Manufacturers’ representatives are encouraged to contact Staci Bostock at stacib@sema.org to request the Manufacturers Seeking Rep List, which is available at no cost. Compiled using information collected from manufacturers prior to the 2008 SEMA Show, the listing contains details on manufacturers currently seeking the services of manufacturers’ representatives along with the lines available and company contact information. The list was originally available in the MRC Rep Center during the week of the 2008 SEMA Show.
MRC Column in SEMA Member News
Read MRC's column featured in the May/June issue of SEMA Member News.
For information about MRC, contact Staci Bostock at stacib@sema.org.

Click on the logo to visit PRO's website.
PRO Long-Range Planning Meeting
The annual PRO Long-Range Planning Meeting is slated for Thursday and Friday, June 18–19, in Detroit. The Crown Plaza Hotel, minutes from the Detroit Metro Airport, will once again host the event and is offering a blocked-out room rate of only $115 for meeting attendees. Lunch is included both days, with a continental breakfast also included on Friday morning.
The Long-Range Planning Meeting begins at 11:00 a.m. Thursday morning, continues through lunch and then moves into breakout groups in the afternoon. The breakout groups continue on Friday. Everyone will reconvene mid-morning on Friday for breakout reports and a box lunch before adjourning at 1:00 p.m., in time for those early afternoon flights back home.
There is no better opportunity to share ideas and plan for solutions than at the PRO Long-Range Planning Meeting. Official meeting notices will go out shortly with more details. In the meantime, if you have any questions, please contact Jim Skelly at jimsk@sema.org.
PRO Closed Select Committee Meeting
3:00 p.m.–5:00 p.m., Sunday, November 1, during SEMA Show week at the Las Vegas Hilton in Las Vegas.
PRO Industry Reception
5:30 p.m.–7:30 p.m., Tuesday, November 3, during SEMA Show week at the Las Vegas Hilton in Las Vegas.
PRO General Membership Meeting
7:30 a.m.–9:00 a.m., Thursday, November 5, during SEMA Show week at the Las Vegas Convention Center in Las Vegas.
PRO Business Development Guidebook Now On Sale
In today’s ever-changing marketplace, staying ahead of the competition is more important and challenging than ever. To be successful, you not only need an effective business strategy, but also the tools and resources to help your company excel and stand out from the pack. The PRO Business Development Guidebook is your handy reference guide.
Beginning with an overview of the importance of having a business plan—including tips on how to develop a business plan and the many purposes it can serve—the manual offers chapter-by-chapter strategies for making your business a success.
From understanding the basics of business finance and the importance of quality and service and how to make them hallmarks of your business, to building knowledge and skills among your employees to branding your restyling business as a market leader, the guidebook offers information critical to the day-to-day and long-term operation of your business.
Whether you’re starting your own restyling business or already own one—be it mobile or brick and mortar—you’ll find the answers that you’ve been looking for in the guidebook. PRO council members contributed much of the information contained in the guidebook, drawing on their experience and knowledge to present a valuable business tool.
To order the PRO Business Development Guidebook, contact Jim Skelly at jimsk@sema.org.
PRO Column in SEMA Member News
Read PRO's column featured in the May/June issue of SEMA Member News.
For information about PRO, contact Jim Skelly at jimsk@sema.org.
Click on the logo to visit SPC's website.
SPC Announces Select Committee Candidates
Ballots are scheduled to be sent out electronically May 15.
We congratulate the following nominees for making the slate:
Steve Bolio – Scafidi-Bolio & Associates
Ed Burgy – McCullough Public Relations – Incumbent
Jack Cummings – Endeavors
Laurel Dasher – Superchips Inc.
Baadal “Bottle” Deliwala – Titan Motorsports Inc.
Doug Dwyer – Schiefer Media Inc.
Chris Dye – Club RSX Inc.
Regis Finn – B & M Racing & Performance Products Inc.
Gigi Ho – Digital Performance Inc.
Jim Liaw – Formula Drift Inc. – Incumbent
Mike Lovro – Auto Meter Products Inc.
Nikolas Malechikos – Redline Track Events LLC
Todd Miller – Wellman Products Group
Oliver Rathlein – Eibach Springs Inc. – Incumbent
Albert Reda – Vibrant Power Inc. – Incumbent
Brian Reese – Competition Cams Inc. – Incumbent
Malen Reger – Motovicity Distribution – Incumbent
MK Sathya – Keystone Automotive Operations Inc.
Jeff Stacy – Fragola Performance Systems
James Yim – Falken Tire Corp. – Incumbent
Webinar Sponsored by the Street Performance Council
The SPC is sponsoring the “Protecting Your Products With Contracts: Contract Law 101” webinar, presented by Elizabeth McNulty, Dan Rodman and Josie Mollica, Snell & Wilmer LLP, on Thursday, May 7, 10:00 a.m.–11:00 a.m. PDT.SPC Reception
5:00 p.m.–7:00 p.m., Wednesday, November 4, during SEMA Show week at the Las Vegas Hilton in Las Vegas.
SPC Column in SEMA Member News
Read SPC's column featured in the May/June issue of SEMA Member News.
For information about SPC, contact Paul Moritz at paulm@sema.org.
Click on the logo to visit SBN's website.
10 Seats Open for SBN Select Committee
Elections for a seat on the SBN Select Committee will take place the week of May 18, 2009.
Seven of the seats will be for a two-year term and three of the seats will be for a one-year term.
Individual SBN members should expect to receive candidate campaign materials in the mail shortly.
Each SBN member is asked to review and consider their choices carefully.
We congratulate the following nominees for making the slate:
Vicki Archila – R & R Marketing Consultants
Nan Kevin Gelhard – Summit Racing Equipment
Erin Gilhuly – Toyota Motor Sales
Jessica Grindle – Advanstar Communications
Cheralyn Hale – Advanced Clutch Technology
Julie Helms – Edgenet Inc. (Big Hammer)
Gigi Ho – Digital Performance Inc.
Anne Johnson – Keystone Automotive Operations
Melissa Lawrence – Power TV Media – Incumbent
Nancy Loetfering – Davert Tools Inc. – Incumbent
Laurie Marcellus – Trans American Auto Parts LLC Off Road Adventures
Cathi J. Robbe – Colorado State University
Trina Wilson – Dci – Incumbent
Mandi Woodell – Weathers Auto Supply
The willingness of these candidates to volunteer their time and give back to the 270+ SBN members and SEMA member companies is welcomed. The ability to take off company and personal hats to work for the good of our membership and not for personal gain is one of the most honorable traits a Select Committee member holds. We are pleased to have their interest, dedication and support in this unique network of members.
Each SBN individual member will be asked to vote for 10 of these exceptional dedicated individuals. We wish all candidates well with their campaign efforts.
Questions regarding SBN committee elections can be directed to the chairman of the nominations/elections committee, Tammy Holland at 901/375-3451 or Council Relations Director Jan Desma at 909/396-0289 x134 or email jand@sema.org.
5:00 p.m.–7:00 p.m., Monday, November 2, during SEMA Show week at the Las Vegas Hilton in Las Vegas.
SEMA Networking Breakfast Powered by SBN
7:30 a.m.–9:00 a.m., Thursday, November 5, during SEMA Show week at the Las Vegas Hilton in Las Vegas.
Discover the SEMA Mentoring Program—Powered by the SBN
“I’ll get by with a little help from my friends…” - Joe Cocker
Everyone needs help or expert advice from time to time, and SEMA’s Mentoring Program is an excellent resource to get answers to all your questions. Whether you need to know more about SEMA, market information for a start-up company or advice on how to approach your boss about a new position, the SEMA Mentoring Program can help.
“Ask A Mentor” is perfect for one-time questions. You can expect multiple SEMA mentors to provide online guidance and answers to your industry-related questions.
Short-term Assistance/Guidance is for help with a specific project or task. A SEMA council/committee mentor with the expertise you seek will be paired up with you to provide guidance with your project.
Long-term Relationship is helpful for developing your professional career. In this program segment you will be paired with a SEMA council/committee mentor who will provide guidance and assistance for ongoing career development or a long-term project.
So whether you just need an answer to a question or you want to cultivate a mentoring friendship, the SEMA Mentoring Program—Powered by the SBN is available to help. After all, we can all use a little help from our friends.
Visit the SEMA Mentoring Program now.
SBN Column in SEMA Member News
Read SBN's column featured in the May/June issue of SEMA Member News.
For information about SBN, contact Jan Desma at jand@sema.org.

Click on the logo to visit WTC's website.
WTC Announces Select Committee Candidates
Ballots are scheduled to be sent out electronically May 15.
We congratulate the following nominees for making the slate:
Keith Alinder – Wheel Pros Inc. – Incumbent
Jack Daly – J.D. Companies Motive Solutions LLC
Joe Findeis – Wheel Consultants
Doug Frymer – Law Office of Douglas A. Frymer – Incumbent
Russ Fuller – Revolution Supply Co. Inc.
Fenton Liffick – Prestige Autotech Corporation – Incumbent
Carl Mercincavage – Keystone Automotive Operations Inc.
Gautam Pathak – Dealer Tire
Dean Pellegrino – Tru Align LLC – Incumbent
Mark Plumer – Mark Plumer Consulting
Marc Pugh – Ultra Wheel Company
Joe Schaefer – Konig Motoring Accessories
Brock Weld – BMF Wheels Inc. – Incumbent
WTC Long-Range Planning Meeting
Attend the WTC Long-Range Planning Meeting and help shape the course of the council’s agenda. It’s time to voice your opinion.
The meeting will be held on Thursday, May 14, 2009, from 10:00 a.m.–5:00 p.m. at:
SEMA Headquarters
AAA Building—Second Floor
1577 South Valley Vista Dr.
Diamond Bar, CA 91765
RSVP by Friday, May 8, 2009 to Paul Moritz at paulm@sema.org.
Can’t make it to the meeting in person? Participate on the Internet! For more information on how to participate on the Internet, contact Paul Moritz at 909/396-0289, ext 112, or paulm@sema.org.
WTC Open Meeting
1:00 p.m.–3:00 p.m., Monday, November 2, during SEMA Show week at the Las Vegas Convention Center in Las Vegas.
WTC Reception
5:00 p.m.–7:00 p.m., Wednesday, November 4, during SEMA Show week at the Las Vegas Hilton in Las Vegas.
WTC Column in SEMA Member News
Read WTC's column featured in the May/June issue of SEMA Member News.
For information about WTC, contact Paul Moritz at paulm@sema.org.

Click on the logo to visit YEN's website.
YEN Announces Select Committee Candidates
Ballots are scheduled to be sent out electronically May 22.
We congratulate the following nominees for making the slate:
Mike Bolio – Scafidi-Bolio & Associates – Incumbent
Kris Carlson – Auto Meter Products Inc.
Ashley Chalk – Auto Club Speedway of Southern California – Incumbent
Casey Coker – Coker Tire Co. Inc. – Incumbent
S. Kellie Colf – Eaton Detroit Spring Inc. – Incumbent
Dan Dolan – DiabloSport Inc.
Ron Ezzell Jr. – Custom Logistics Inc.
Jason Fink – Advantage Truck Accessories Inc.
Kevin German – Ground Force Suspension
Chris Gramelspacher – Meyer Distributing
Eddie Hamilton – Bob Cook Sales
Bennett Jackson – Winfield Consumer Products Inc.
Derrick Johnstone – Alliance Sales
Nathan Kunzman – Michael A. Kunzman & Associates
James Lawrence – Power TV Media
L.J. Lobsinger – Specialty Auto Parts USA Inc.
Trey Owen – Earl Owen Co. Inc.
Josh Pendolphia – KAM Marketing Inc.
Cary Redman – Prestolite Performance/Mr. Gasket
Robert Wityczak – Grant Products International Inc. – Incumbent
YEN Long-Range Planning Meeting
3:00 p.m.–6:00 p.m., Sunday, November 1, during SEMA Show week at the Las Vegas Hilton in Las Vegas.
YEN Reception
5:00 p.m.–7:30 p.m., Tuesday, November 3, during SEMA Show week at the Las Vegas Hilton in Las Vegas.
Congratulations to Gregory Parker!
Gregory Parker from Martin & Company Advertising has been elected chair-elect of the Young Executives Network (YEN). Parker has served on the YEN Select Committee since 2005 and has been chairman of the SEMA Silent Auction Task Force.
Join YEN
Did you know that the SEMA Young Executives Network has more than 500 members networking in the industry and is the largest SEMA committee? If you are employed by a SEMA-member company and are under the age of 39, then you can join the SEMA Young Executives Network for FREE. If you are interested in becoming part of the team, please visit our website at www.sema.org/yen.
YEN Member of the Month Spotlight
Did you know that YEN has a Member of the Month Spotlight on the SEMA website and that anyone can be nominated? To view previous selections or to make a nomination, visit www.sema.org/yen.
Discover The SEMA Mentoring Program—Powered by the SBN
“I’ll get by with a little help from my friends…” - Joe Cocker
Everyone needs help or expert advice from time to time, and SEMA’s Mentoring Program is an excellent resource to get answers to all your questions. Whether you need to know more about SEMA, market information for a start-up company or advice on how to approach your boss about a new position, the SEMA Mentoring Program can help.
“Ask A Mentor” is perfect for one-time questions. You can expect multiple SEMA mentors to provide online guidance and answers to your industry-related questions.
Short-term Assistance/Guidance is for help with a specific project or task. A SEMA council/committee mentor with the expertise you seek will be paired up with you to provide guidance with your project.
Long-term Relationship is helpful for developing your professional career. In this program segment you will be paired with a SEMA council/committee mentor who will provide guidance and assistance for ongoing career development or a long-term project.
So whether you just need an answer to a question or you want to cultivate a mentoring friendship, the SEMA Mentoring Program—Powered by the SBN is available to help. After all, we can all use a little help from our friends.
Visit the SEMA Mentoring Program now.
YEN Column in SEMA Member News
Read YEN's column featured in the May/June issue of SEMA Member News.
For information about YEN, contact Paul Moritz at paulm@sema.org.








