Thu, 02/25/2021 - 15:48

By Ashley Reyes

SEMA Virtual EducationThe newly launched SEMA Virtual Education Program continues to provide SEMA members with an ongoing schedule of live events, as well as a comprehensive library of recorded sessions.

Please save the dates for the following upcoming sessions, where you will hear innovative strategies, information and learnings from empowering professionals in industry segments such as emissions compliance, market research, marketing and sales and more.   

For a comprehensive library of on-demand sessions that members can access anytime, visit

Friday, February 26, 2021 – New Policy on Tampering and Defeat Devices Explained

Track: Legislative & Regulatory

Released in December, the U.S. Environmental Protection Agency’s new Tampering Policy replaces Mobile Source Enforcement Memo 1A (1974) and addresses civil enforcement of the Clean Air Act’s prohibitions on tampering and aftermarket defeat devices. Hear from industry experts and an EPA representative as they provide an overview of the new policy, and cover key issues on testing and policy benefits.

Register here.

Wednesday, March 3 – Facebook Live Chat with Laurel Dasher

Track: Industry Talks

Having worked in the industry her entire career, SEMA volunteer and vice president of sales and marketing at PDM Automotive Laurel Dasher has had to reinvent herself many times both professionally and personally. During this live Q&A, you will have the opportunity to ask questions as Dasher shares personal stories about overcoming change, both for personal growth and in response to the ever-changing environment in the industry.

Location: SBN Facebook page

Thursday, March 4 – Electric, Autonomous, Flying Cars and Other Unicorns

Track: Trends & Research

Series: SEMA Industry Insight Series

Passenger vehicles are increasingly becoming computers on wheels. Join SEMA Market Research as they look at current trends and forecasts for electric and alt fuel vehicles, how consumers view these vehicles and the impact they may have on our industry. You’ll hear how advanced driver assistance systems are leading the way to self-driving vehicles, the projection for autonomous vehicles, and a look at the state of shared mobility.

Register here.

Thursday, March 18 – 4 Tips To Double Your Company’s Annual Sales

Track: Marketing & Sales

Whether you’re a CEO, manufacturer, or in sales and marketing, you’ll walk away from this session with strategies that will change the way you think about your business and learn effective methods to double your annual sales. This seminar will guide you to bring maximum value to your company and your customers.

Register here.

Tuesday, March 23 – Asserting Yourself in the Workplace  

Track: Industry Segments, powered by SEMA Councils and Networks

Series: Sharpen Your Soft Skills, powered by SBN

This session will provide attendees with strategies on how to be assertive in difficult work situations, best practices for dealing with situations in public, and how to follow up after an uncomfortable encounter. You’ll hear from a panel of industry professionals as they share personal stories, and you will have an opportunity to participate in a breakout that will give allow you to put what you learned into action.

Register here.

Wednesday, March 24 – Turning Great Ideas into Strategies to Produce Real Results

Track: Business Management

Ideas are great, but without a well though-out strategy and plan, the results will be dismal. A comprehensive strategy, however, can be time-consuming. Find out what the 30-Minute Strategy is all about and how it can turn your ideas into real results during this webinar.

Register here.

Thu, 02/25/2021 - 14:41

By SEMA Washington, D.C., Staff

Off Road BusinessThe February 2021 digital issue of Off-Road Business recaps a successful King of the Hammers event that included COVID-protocols. It also describes how BILSTEIN uses algorithms to continuously monitor vehicle speed, steering angle, vehicle tilt and other driving attributes to fine-tune shock absorber settings for three modes: street driving, sport performance and extreme off-road capability.

The magazine also includes a buyer’s guide for roof-top tenting, a spotlight on how Colorado’s Trail Preservation Alliance is fighting for access one trail at a time, tips on how the motorized recreation community can collaborate to achieve good results, and a story about three days off-roading in Death Valley.

Click here to view the magazine.





Thu, 02/25/2021 - 14:22

By Ashley Reyes

Virtual EducationEveryone has great ideas, but few people turn those ideas into action.

Mike Brown, founder of The Brainzooming Group, shared the concept of the 30-Minute Strategy, a model that helps turn great ideas into proven results during a recent SEMA webinar.

Brown is returning for a simu-live event of the webinar on March 24, at which time, the recording of his webinar will play while he participates in a live chat and answers questions from attendees. Participants will learn how to identify business priorities, consider opportunities and challenges, and use findings to turn great ideas into strategies that produce real results.

Whether it’s customer retention, serving new audiences or identifying new opportunities for growth, you will walk away with tangible exercises and tools for creating a plan that you can implement in your business right away.

Previous participants described the webinar as excellent, with information that was thoughtfully laid out and offered useful, actionable advice.

Register for “Turning Ideas Into Strategies to Produce Real Results.”

Thu, 02/25/2021 - 14:21

By SEMA Washington, D.C., Staff

SEMA members are invited to join a webinar on Friday, February 26, 2021, at 9:00 a.m. (PST) to learn more about the U.S. Environmental Protection Agency’s new Tampering Policy. Released in December, the Policy replaces Mobile Source Enforcement Memo 1A (1974) and addresses civil enforcement of the Clean Air Act’s prohibitions on tampering and aftermarket defeat devices.

The updated Policy reinforces that in exercising its discretion the EPA will forego enforcement action when a company has a documented “reasonable basis” that a product will not adversely affect vehicle emissions when installed. SEMA generally welcomed the revised Policy as it will now allow SEMA members to undertake emissions testing and maintain the test data to document a reasonable basis for demonstrating compliance. EPA has committed to consider the test data if and when the agency investigates and will typically forego enforcement if the data shows no adverse effect on emissions. California sales are separately governed by California Air Resources Board (CARB) through its Executive Order (EO) program.

A panel of industry experts and an EPA representative will provide an overview of the new Policy. Issues covered include:

  • What type of testing is needed to achieve a reasonable basis?
  • Vehicle selection.
  • Where can the testing be performed?  
  • Is this the same testing that is done when submitting an EO application to CARB?
  • What are some of the Policy’s benefits if marketing products outside of California?

Webinar registration—Zoom.

Thu, 02/25/2021 - 14:10

By Ashley Reyes

BIG ShowSEMA members at the Keystone BIG Show are invited to attend an industry Happy Hour on Friday, March 5, from 3:15 p.m.–4:15 p.m. at the Zeppole Restaurant within the Gaylord Texan Resort & Convention Center.

Hosted by the SEMA Businesswomen’s Network (SBN), SEMA Truck and Off-Road Alliance (TORA), and SEMA Young Executives Network (YEN), the Happy Hour will bring SEMA members together in a safe and controlled environment.

After months of social distancing and virtual meetings, the Happy Hour provides members with the ideal opportunity to strengthen your connections and make new contacts, as well as discuss new ideas and initiatives and hear about additional ways to get more involved.

This will be a celebration to close out the first day of the show. Registration and masks are required for entry.

Register here.

For more information, contact Denise Waddingham at or 909-979-4144.

Thu, 02/25/2021 - 13:55

By Ashley Reyes

SEMA Virtual EducationJaguar recently announced its plans to switch to electric vehicles entirely by 2025, joining a slew of other automakers that are moving away from internal combustion engines and shaping the landscape for what cars and trucks will look like in the future.

In addition to electric-powered vehicles, the future will include more advanced driver-assistance systems, autonomous vehicles, and perhaps even flying cars. Find out what the data shows as SEMA Director of Market Research Gavin Knapp dives into how these vehicles have already made an impact on our industry, how consumers view these vehicles, and projections for everything from autonomous vehicles, advanced driver assistance systems, and shared mobility in the upcoming webinar “Electric, Autonomous, Flying Cars and Other Unicorns.”

Taking place on March 4, at 11:00 a.m. (PST), attendees will have the opportunity to engage in a chat with Knapp and get their questions answered live.

Register here.

Thu, 02/25/2021 - 13:46

By Ashley Reyes

Virtual EducationOne of the top-attended seminars during SEMA360, “4 Tips to Double Your Company’s Annual Sales,” featured Richard Barsamian, vice president of sales and marketing at Advanced Clutch Technology. He shared strategies that left participants with a systematic roadmap that leads to long-term growth.

“When most people try to double sales, they work as hard as they possibly can and it leads to burnout and extremely disappointing results,” said Barsamian.

Instead, Barsamian focuses on a systematic approach that looks at increasing a customer base, the number of purchases by customer and average order value, and making data-driven decisions.

Barsamian is returning to participate in a live chat during the re-airing of his webinar on March 18, at 11:00 a.m. (PST). Industry members are invited to join the re-airing where they can engage and ask Barsamian questions on how to grow their annual sales. Participants will walk away from this session with strategies that will change the way they think about their businesses.

Register here.

Thu, 02/25/2021 - 13:36

By SEMA Editors

BBK Performance
BBK Performance.
Brian LeBarron of
Fluidampr with the SDC
Data Excellence Award

The SEMA Data Co-op (SDC) is the the largest aftermarket industry data resource, representing more than 500 brands with a collective inventory of more than 4.5 million parts, and is a valuable asset for product data creation and management. Even if your current product data is accurate, however, it can become outdated if not frequently reviewed and revised—and, in many instances, replaced altogether with data created in newer, richer file formats.

Last year, the SDC released a new member scorecard with recommended data improvements for SDC members to maintain their respective product-data rankings (Bronze, Silver, Gold and Platinum). SEMA is recognizing those members with the SDC Data Excellence Awards, which honor companies that have worked with SDC over the year to recreate and relaunch industry-leading product data sets.

This year’s honorees include BBK Performance, Fluidampr, CargoGlide, CURT Group, Pedal Commander and Oracle Lighting.

According to Gigi Ho, SDC vice president of operations, the biggest chunk of the score comes from product descriptions.

“We need descriptions that matter to resellers and their customers,” said Ho, “so questions companies need to ask include: Are your descriptions detailing your products effectively? Are you listing all the key points of that product information within your descriptions?”

The CargoGlide team takes a photo with award in front of the
company's headquarters.

The second criterion is features and benefits, and the third is product attributes. Digital assets are a large factor in the data scoring.

The group from Oracle lighting poses with the award.

“Nowadays, you need more than one image of a product and multiple angles of that product, especially if there are connection points, which will  require their own images or videos,” said Ho. ”These could be either lifestyle-type videos or instructional or demo-type videos.”

Pedal Commander
A group shot of the team from Pedal Commander.

If you have a pic of your team or data guru with the SDC Data Excellence Award, SEMA would be happy to feature you in our next newsletter! Send it to

Matt Sollman
Matt Sollman of CURT with his hands full.

Manufacturers and brands that have been honored with the SDC Data Excellence Award include:

  • ACCESS Cover
  • Advanced Clutch Technology
  • AEM Induction
  • AERO Exhaust
  • Aeromotive Fuel System
  • Air Lift
  • Air Lift Performance
  • All Sales
  • Alumi Blast
  • American Car Craft
  • American Tonneau Co.
  • AMP Research
  • Armordillo USA
  • Auto Ventshade (AVS)
  • AutoMeter
  • B&W Trailer Hitches
  • Backrack
  • Bak Industries
  • Ballistic Fabrication
  • BBK Performance Parts
  • Bestop
  • Big Rig
  • Body Armor 4x4
  • BOLT
  • Borgeson
  • Bull Ring USA
  • CargoGlide
  • Carr
  • CIPA
  • Covercraft Custom Car Covers
  • Crown Automotive Jeep Replacement
  • CURT
  • Diode Dynamics
  • DTE Systems
  • DU-HA
  • EXCEL from Richmond
  • Extang
  • Farm & Industry Enamels
  • FAST
  • FIA
  • Fluidampr
  • FOX Offroad Shocks
  • Fresh-N-Quick
  • FST Performance
  • Fuelab
  • Great American Colors
  • Hamburger's Performance
  • Hedman Hedders
  • Hi Tech
  • Hot Spot
  • HUBB Filters
  • Hushmat
  • Injen
  • Jet Performance
  • JMS
  • JP Performance
  • K&N
  • KC HiLiTES
  • LeBra
  • Leed Brakes
  • Motive Gear
  • MRO
  • N-Fab
  • North America Auto Parts
  • Oracle Lighting
  • Pavement Ends
  • PBE Professional
  • Pedal Commander
  • Pet Pads
  • Quiet Seal
  • Racing Head Service (RHS)
  • Rampage
  • Retrax
  • Richmond Gear
  • RIGID Industries
  • Road Comforts
  • Roll-N-Lock
  • Rollmaster
  • Romac
  • RT Offroad
  • Seymour Primers
  • Seymour Spray Match Aerosols
  • Seymour Stainless Steel
  • Seymour Truck Bed Coating
  • Smittybilt
  • Spectre
  • Spruce
  • Stampede
  • Supreme Suspensions
  • T-Rex
  • Taylor Billet Specialties
  • TEN Factory
  • Tonno Pro
  • Tool Crib Chemicals
  • TOP Glass
  • Truck Covers USA
  • Truxedo
  • Undercover
  • Undercover Paint
  • UWS
  • Vent Tabs
  • Vision X Lighting
  • Voodoo 13
  • Whiteline Suspension
  • ZyCoat

For more information about the SDC Data Excellence Award, visit the SDC website. Follow the SDC on Facebook and LinkedIn for more frequent news and highlights.

Thu, 02/25/2021 - 13:02

By Ashley Reyes

Cherie JohnsonThe SEMA Businesswomen’s Network (SBN) named Cherie Johnson as this week’s #SheIsSEMA Spotlight Member. Johnson is the HR manager at AirPro Diagnostics, an automotive aftermarket business that specializes in automotive scanning, diagnostics, calibration and programming services.

Johnson has more than 25 years of experience in HR as well as owning her own companies in her previous careers. Nominated for #SheIsSEMA by her colleague, Ann Swayka, Swayka attributed Johnson’s positive attitude and input to what helps make their company a happy work family and positive work environment. Below is what Swayka had to say about Johnson.

SEMA: How has Cherie shown leadership in the industry or business?

Ann Swayka: Cherie is always the person to bounce ideas off of. When we were trying to do something positive but also fun, we collectively came up with the idea of the ”AirPro Porcelain Press.” It is literally a bathroom stall weekly newsletter that every employee has taken to look forward to.

SEMA: Tell us a success story that you can share about Cherie.  

AS: Cherie went through the early loss of her husband and had to raise a family on her own. She truly is a positive force to all who come in contact with her, and she is always someone who you can trust and confide in. When AirPro Diagnostics began, we were a startup company. They hired Cherie and she added a dynamic of HR professionalism and experience to handle HR issues.  

SEMA: What quality do you admire most about Cherie and why?

AS: Cherie is a very positive, happy person who exudes confidence and grace.

SEMA: Why do you think Cherie is a role model in this industry?

AS: Cherie has been through so much personally and has never let any of this quell her spirit or her enthusiasm for life.

Do you know, or are you, a woman with a career in the automotive industry? Fill out a #SheIsSEMA spotlight form to submit a self-nomination or nominate a colleague and highlight how you or she is contributing to the specialty-equipment industry. Selected candidates are automatically eligible to be considered for SBN’s #SheIsSEMA Woman of the Year award, featured on SBN’s social media, SEMA eNews and recognized on the website.

Thu, 02/25/2021 - 11:13

By Jay Carpio, Fredy Ramirez & Carr Winn

“Carr Parts” is dedicated to builders. It's about quick tips and tricks and the newest must-have products. It's about visiting with a fellow builder, walking around their project and getting an up-close look at their handy work. It's also about our industry sharing their passion for turning a wrench and taking time to give advice to fellow gearheads. Episode four features the return of award-winning Young Gun Kyle Kuhnhausen, dressing up an engine with ARP bolts.

For more information about Kyle and all the Young Guns visit

SEMA’s video team is currently in production on future episodes of ”Carr Parts“ and we’d love to hear from you. Do you have a tip, trick or advice you can share with our audience? Drop us a note at and we'll connect with you.

We can't wait to find the next guest for “Carr Parts.” And finally...keep building.