The SEMA Data Excellence designation recognizes the companies that have worked with SEMA Data to recreate and relaunch industry-leading product data sets.

Oracle Lighting
White Underbody Wheel Well Rock Light Kit

These new highly durable and intensely bright white LED rock lights easily install for applications on trucks, Jeeps, trailers, powersport vehicles and more.

Using quality Cree XQ-E chips and expertly engineered components, Oracle Lighting offers four intensely bright white rock lights in an easy-to-install kit for a fraction of what some other brands charge.

The kit includes everything needed for installation, including:

(4) white LED rock lights
(4) mounting gasket sets
(4) sets of mounting hardware
(1) 4-to-1 easy wiring hub  

www.oraclelights.com
PN: 5875-001

Tuffy Security Products
Universal Console Safes

Tuffy Security Products offers a choice of four Universal Center Console Safes from 6 1/2-in. wide to 12-in. wide to fit a wide variety of vehicle applications in several color ways to compliment the vehicles existing interior.

Tuffy’s exclusive Pry-Guard locking system has a ¼-in. steel latch which enables the lid to be closed without having to be locked.  The company’s patented anti-twist push button lock with 10 tumbler bitted security key features built-in weather seals. A marine grade vinyl padded exterior offers comfortable arm rest cushion and two oversized drink holders are located in the front. A removable tray and rubber floor mat are included. Grade 8 mounting hardware is provided.

This secure storage solution product is ideal for protecting stereo equipment, cell phones, important documents or other valuables.  

www.tuffyproducts.com
PN: 012

ZyBar
32 oz. Cast Finish

ZyBar 32 oz. Cast Finish high temperature heat dissipation coating is designed to reduce radiant heat, reduce under hood temperatures, offers outstanding corrosion resistance, provides lasting color stability under the most extreme engine conditions and extends the life of your components.

ZyBar is rated to internal temperatures well in excess of 2000 F. ZyBar is a single component, durable polymer coating that far outperforms ceramic paints, wraps and heat tapes. ZyBar is spray applied inside and outside the component. ZyBar treats manifolds, headers, turbo housings, exhaust, brakes and intakes. ZyBar is a thin .001-.0025 film coating that is either oven cured (2 hours @ 450 F) or air cured (120 hours).  

www.zycoat.com 
PN: 13032

SEMA eNews highlights new products from industry companies each week. To have your product considered for upcoming issues, send product press releases to editors@sema.org.

Metra Electronics
iBEAM Replacement Camera for Jeep Gladiator

iBEAM Vehicle Safety Systems by Metra Electronics released a new replacement camera designed for ’20-and-up Jeep Gladiator JT models. When replacing the radio on these vehicles, the factory LVDS backup camera presents a challenge for aftermarket screens and can be expensive to retain using an interface. iBEAM’s JP-JTKT camera replaces the factory camera to provide an affordable solution that allows the driver to see their backup video on a compatible aftermarket screen when in reverse.

The JP-JTKT has an RCA output for aftermarket radios or monitors with selectable parking lines and a 160-degree viewing angle. Two different types of camera mounting brackets are available to cover models equipped with either a standard backup camera or models equipped with surround or 360 systems. (Surround or 360 systems are not retained with this kit.)

www.metraonline.com

FiTech
CAN Gauges

The new FiTech CAN Gauges (PN: 880828, 880829, and 880890) are a plug-n-play instrumentation solution for drivers utilizing FiTech’s electronic fuel injection and transmission controller systems. Monitor the speedometer, tachometer, or water temperature, quickly and conveniently by utilizing the existing FiTech sensors already setup on the vehicle.

The FiTech CAN Gauges feature through-the-dial white LED lighting with a lit pointer and match all existing AutoMeter Sport-Comp II gauges for seamless integration of non-CAN instruments to complete your entire dash. There is no need to run redundant sensors or gauge programming as everything is ready to go right out of the box to hookup to your existing FiTech systems.

www.fitechefi.com

Red Line Synthetic Oil
SuperCool BoilGuard

Red Line Synthetic Oil announced the launch of its new powersports antifreeze/coolant, SuperCool BoilGuard Fortified with WaterWetter. Formulated to lower coolant temperatures by as much as 20° F, the product is made for all two-stroke and four-stroke engines found in motorcycles, side-by-sides, ATVs, UTVs and snowmobiles.

Red Line’s new SuperCool BoilGuard is a pre-diluted, ready-to-use formula, designed to maximize the performance of powersports’ cooling systems where freeze protection is required.

Additionally, the product maintains superior protection against cavitation, corrosion, and erosion. SuperCool BoilGuard protects the entire cooling system, keeping new components in perfect condition while also preventing further damage to older components.

www.redlineoil.com

Go Rhino
CEROS Low Profile Roof Rack for Toyota Tacoma

Go Rhino's EROS Low Profile Roof Rack for ’16–’21 Toyota Tacoma Double Cab offers an aerodynamic, low-profile design that is application-specific and features Go Rhino’s exclusive 4-CORE mounting system.

The CEROS Rack features exclusive 4-CORE crossbars braced by an aluminum frame. The 4-CORE is an extruded track system of slotted bars that can accept any 1/4-in.-20 hex bolt or quick-release clamp, which means almost any accessory can be bolted to the rack. This system offers unlimited mounting options for accessories, gear and tools, which can be used interchangeably with Go Rhino’s 4-CORE-based XRS Xtreme Overland and SRM Roof Rack series.

The CEROS Rack was designed with integrated lighting options in mind. The frontmost crossbar can be used to mount a light bar or multiple cube lights, and the dropped edge of the fairing allows a single row light bar to remain flush with the frame’s topline, maintaining a sleek, streamlined look. Two openings along each of the rack’s side panels will fit most 6-in. single-row lights, which can be mounted with or without Go Rhino’s signature hex-patterned mesh screens. Along the frame’s upper lip, strategic mounting slots allow zip ties to be inserted to secure and hide the wiring from your lights.

www.gorhino.com

Aeromotive
'82-'92 Camaro 200 & 340 LPH Fuel Pump & Hanger

Upgrading your third- or fourth-generation Camaro fuel pump has never been easier thanks to our new Direct Drop-In Module. These assemblies fit directly into the stock fuel tank and can support up to 1,000 hp. Every module is available with the option of a 200-lph fuel pump or Stealth 340 pump.

Aeromotive’s ’82–’92 Camaro 200 and 340-LPH Fuel Pump and Hanger makes upgrading third- or fourth-generation Camaro fuel pumps an easier process with assemblies that fit directly into there stock fuel tank and support up to 1,000 hp.

Every module is available with the option of a 200-LPH fuel pump or Stealth 340 pump.

www.aeromotiveinc.com

Raptor Series
Magnum

Magnum by Raptor Series has introduced the newest addition to the company's growing product line with the Magnum RT Gen 2 Steps. The new design features a new and improved, 30% larger step area with raised slots providing easier vehicle entry and exit.

The steps are constructed of heavy-duty 14-gauge steel and designed to bolt to factory mounting locations using vehicle-specific mounting brackets. Magnum RT Gen 2 Steps are also coated with a 3 stage durable black powder coat finish that resists corrosion against elements.

www.raptorseries.com

Jonathan Mill, executive producer and general manager of Alloy Studios, was the inaugural SEMA Launch winner in 2013 when the program was introduced. Hear about how the SEMA Launch Pad helped Mill get where he is today.

To apply for the 2021 Launch Pad competition, applicants must be a business owner, company-leading executive (president, CEO, CFO, COO) or vice president of a company, and must offer a product or service that is a functioning prototype, functioning concept or currently for sale. Applications are being accepted until May 30.

By Ashley Reyes

Hushmat and ZyCoat are the latest companies to be recognized by the SEMA Hot Rod Industry Alliance (HRIA) member spotlight program. Hushmat is a thermal and sound deadening material designed for cars, trucks, boats and RVs, while ZyCoat provides the automotive industry with hard-wearing thermal coating designed for hard-running engines and exhaust systems—both manufactured by companies under the product’s name. Hear from the CEO and founder of both companies Tim McCarthy as he shares the story of his businesses.

SEMA: Tell us the story of your shops. How did you start?

Tim McCarthy: Since the day I started manufacturing the HushMat brand of sound-deadening and thermal-insulation materials, customers asked me to develop a spray material that provided the same level of performance that HushMat extruded products. For more than 30 years, we evaluated materials and chemistries, and it is not possible for a material of adequate mass and viscosity to flow through an aerosol or spray nozzle. The material simply does not exist. In total we have evaluated hundreds of materials.

SEMA: What was your breakthrough moment?

TM: The breakthrough moment came in 2011 when we found a two-component material being applied to airplane exhaust components. The material was precisely mixed A vs. B and applied directly to exhaust components. The material was used to dissipate heat, extend the life and thrive under jet engine exhaust temperatures. This immediately piqued my interest. We spent just less than seven years reformulating this material into a single component, sprayable chemistry that thrives at 1600 metal surface temperatures. For the record headers “Glow Red” at 1150–1170 F.

SEMA: Tell us about your business now in 2021 and what projects are you working on?

TM: We are working on a new color for the ZyBar line that represents the old-school cast gray to add to the Bronze Satin, Midnight Black and Aluminum (Silver).  

SEMA: What excites you most about the hot-rod industry?  

TM: The one thing about our hot rod and restoration industry that gets me moving every day is the enthusiasm and love of the automobile that our customers express. Talking with customers directly and hearing this enthusiasm fuels our excitement and passion for this industry.    

SEMA: What advice do you have for young professionals contemplating a career in the automotive aftermarket?

TM: Stick to your knitting. In other words, focus on what you are good at and what you know. Everyone has an opinion but you know what you are good at. Stick to it and focus. Don’t try to be everything to all people.

Fill out an HRIA-member spotlight form to highlight how your company is contributing to the hot-rod industry. Selected candidates are eligible to be featured on HRIA’s and media, SEMA eNews and future HRIA-member updates.

By Ashley Reyes

Dallas Donovan is the SEMA Young Executives Network’s (YEN) newest spotlight member. Donovan is a regional sales manager at Dee Zee, manufacturer of truck accessories for the automotive aftermarket.  

SEMA: What is the best advice you have ever received?

Dallas Donovan: In order to be successful in sales, you have to know the product like you designed and built it.

SEMA: What keeps you in the industry?

DD: What keeps me in the industry is the like-minded people who are very relaxed, yet always strive for excellence in all aspects of life and business.

SEMA: Where can you be found on a Saturday?

DD: I can be found doing something outdoors or watching the Iowa State Cyclones play football.

SEMA: How do you prepare for an important meeting?

DD: Dressed for success so that I can feel confident in the task of the meeting. I always make sure I have all my ducks in a row to make sure everything goes smoothly.

SEMA: If you could go to lunch with one industry leader, living or dead, who it would be?

DD: I would go to lunch with Jay Leno because you are guaranteed to have some good laughs and enjoyable laid-back discussions.

If you are a current YEN member, fill out a YEN member spotlight form. Selected candidates may be featured on YEN’s social media, SEMA eNews and YEN-member updates.

By Ashley Reyes

SEMA Hot Rod Industry Alliance (HRIA) members and those involved in the hot-rod segment of the industry are invited to join the council for its upcoming general membership meeting, May 21, at 10:00 a.m. (PDT).

This event will provide HRIA members with details on new and existing programs, including those that will help members connect with other businesses and promote their brands to consumers. Specific programs to be discussed include:  

• The new Searchable Council Member Company Directory.
• HRIA Education Days—This event takes place at the National Street Rod Association (NSRA) Nationals in Louisville, Kentucky, and provides HRIA manufacturers a chance to promote and educate enthusiasts about their products through face-to-face educational seminars with industry enthusiasts.
• Updates on open HRIA meetings and mixers at major car show events through the year.
• Industry Awards and the HRIA SEMA Show feature vehicle program.
• HRIA member spotlight program and how to participate.

A virtual panel discussion focused on hot rodding for the younger generation will be presented following general council updates.

Register now!

By Ashley Reyes

Five finalists from the SEMA Launch Pad will compete at the SEMA Show, where they will pitch their product ideas to a panel of established industry professionals who serve as judges and mentors.

The SEMA Launch Pad is a product-pitching competition for inventors of automotive-related products. In addition to a chance to win a grand prize valued at $92,000, participants have an opportunity to showcase and pitch their products in front of a live audience during the SEMA Show.

For many past participants, getting feedback and hearing from established industry professionals is worth more than the prizes.

“Remember that just because you’re in love with it, doesn't mean it’s a good idea,” said Reid Lunde, who won the 2019 SEMA Launch Pad competition for the Kaizen Relay.  

As winner of the SEMA Launch Pad, Lunde advises that competitors prepare their pitches in advance. “The judges are looking for a combination of the right product, in the right person’s hands. They’re betting on you as much as they’re betting on the product. Be prepared with answers to questions, such as your sales, rollout plan and history. Have the story about why your product is necessary and why you worked so hard to breathe life into it.”

To apply for the 2021 Launch Pad competition, applicants must be a business owner, company-leading executive (president, CEO, CFO, COO) or vice president of a company, and must offer a product or service that is a functioning prototype, functioning concept or currently for sale. Applications are being accepted until May 30.

Apply for SEMA Launch Pad.

The GTstreet R performance model of the Porsche tuning company TECHART was spotted parked in downtown Stuttgart. The car will most likely be presented in the upcoming weeks.

The front of the GTstreet R has been aerodynamically improved over the “standard” 911 Turbo S. Carbon-fiber flaps ensure improved air flow on the new front apron. The carbon-fiber front hood with large GT3-like air inlets makes us expect significantly reduced lift at the front. Also, clearly visible above the widened fenders on the front are pronounced air outlets.

The rear features an aerodynamic carbon-fiber spoiler. Insiders report that an additional rear wing profile can be extended variably to maximize downforce on the racetrack.

Besides the spoiler, TECHART has given the rear a more aggressive apron compared to the Zuffenhausen models featuring a large carbon diffuser with two massive, center-mounted tailpipes. This sports exhaust system is said to deliver a deep sound.

Further to the edges of the car, the Formula VI Race wheels are equipped with aerodynamic discs. With TECHART having its own carbon manufacturing, these aero discs will likely be made of that material as well.

Performance of the engine under the wings can only be guessed. With the performance increase for the 911 Turbo S being 60 hp and 74 lb.-ft. to a total of 710 hp and 665 lb.-ft., a total power output of around 800 hp is expected for the second power stage. This means that the TECHART GTstreet R will be significantly faster than its counterpart from the Zuffenhausen factory.

While the interior of this particular prototype wasn’t modified, TECHART is known for its handcrafted interior refinement programs. For the predecessor, a clubsport package with roll bars, sports seats and individualized steering wheels were available. Expect the same to come for the new model, too, without having to do without standard comfort features of the base model.

Photo credit: Brian Williams, SpiedBilde

The GTstreet R performance model of the Porsche tuning company TECHART was spotted parked in downtown Stuttgart. The car will most likely be presented in the upcoming weeks.

The front of the GTstreet R has been aerodynamically improved over the “standard” 911 Turbo S. Carbon-fiber flaps ensure improved air flow on the new front apron. The carbon-fiber front hood with large GT3-like air inlets makes us expect significantly reduced lift at the front. Also, clearly visible above the widened fenders on the front are pronounced air outlets.

The rear features an aerodynamic carbon-fiber spoiler. Insiders report that an additional rear wing profile can be extended variably to maximize downforce on the racetrack.

Besides the spoiler, TECHART has given the rear a more aggressive apron compared to the Zuffenhausen models featuring a large carbon diffuser with two massive, center-mounted tailpipes. This sports exhaust system is said to deliver a deep sound.

Further to the edges of the car, the Formula VI Race wheels are equipped with aerodynamic discs. With TECHART having its own carbon manufacturing, these aero discs will likely be made of that material as well.

Performance of the engine under the wings can only be guessed. With the performance increase for the 911 Turbo S being 60 hp and 74 lb.-ft. to a total of 710 hp and 665 lb.-ft., a total power output of around 800 hp is expected for the second power stage. This means that the TECHART GTstreet R will be significantly faster than its counterpart from the Zuffenhausen factory.

While the interior of this particular prototype wasn’t modified, TECHART is known for its handcrafted interior refinement programs. For the predecessor, a clubsport package with roll bars, sports seats and individualized steering wheels were available. Expect the same to come for the new model, too, without having to do without standard comfort features of the base model.

Photo credit: Brian Williams, SpiedBilde

By Della Domingo

Applications for SEMA Show exhibitors to be included in the official 2021 SEMA Show Press Conference Schedule are now available.

Exhibitors who have breaking news announcements that will be of interest to a large number of media can utilize press conferences during the 2021 SEMA Show. Because media are not required or obligated to attend press conferences, many exhibitors opt to utilize other strategies and tools for reaching media at the SEMA Show.

Exhibitors that do want to be included in the official SEMA Show Press Conference Schedule are required to submit an application before the deadline of Friday, August 6. Please use this link to submit a press conference application.

After submitting an application, exhibitors should receive an automatic email confirming that the application was received. Those who do not receive the automatic email may have experienced a technical problem and are encouraged to email pr@sema.org or assistance.