News | Specialty Equipment Market Association (SEMA)

Thu, 10/01/2009 - 16:41

SEMA News - October 2009

The Chinese Specialty-Equipment Market

SEMA News is interviewing top distributor/retailers in China in a series of monthly articles to introduce the larger players in the evolving specialty-equipment market in China to the magazine’s readers. The distributor chosen for this inaugural interview is Yunliang 4WD Beijing, a vertically integrated company with activities including sales and installation as well as importing and distributing products to other shops throughout China.



	Zhu Yunliang, founder and CEO of Yunliang 4WD Beijing.

Each month’s column will include information on the size of the highlighted company, insight into the types of products carried as well as additional product lines into which the firm is considering expanding. Yunliang 4WD is an off-road-segment distributor based in Beijing, China. The firm, established in 2002, has developed both a business-to-business arm as well as direct sales to consumers. The firm services more than 120 retailers with its off-road specialty-equipment products, many of which it imports directly from overseas. Consumers may also come into Yunliang’s shop to purchase and have installed a wide array of light-truck performance and accessory products. Yunliang has more than 40 employees, with a total operating facility of over 3,000 square meters.

The interview was conducted with Zhu Yunliang, founder and CEO of Yunliang 4WD Beijing.

SEMA News: What products does your company currently carry?

Zhu Yunliang: Currently, Yunliang carries distribution for the following foreign brands: PIAA, Rancho, ARB, Mopar, T-max, AEV, Delta, IPF, Monroe, Warn, BF Goodrich and Cooper Tires. The product lines are as follows:

Auto body parts: bumpers, grille guards, tubular bull bars, door handles, chrome trim decors, mud guards, mud flaps, emblems, fenders, windshield wipers, license plate accessories, other relays, switches and wiring and wheels and tires.

Lighting: driving lights, fog lights, HID lights, off-road lights and taillights (LED and halogen) and interior lighting.

Air filter and intake systems: exhaust systems, air intake snorkels and air filter replacements.

Suspension: lift kits, coil springs, shocks, struts, leaf springs, sway bars, leveling kits, arms and link suspension accessories.

Outdoor camping: tents, barbeque grills, tools and equipment for outings, backpacks, camp and trail gear, stoves, lanterns, sleeping bags and apparel.

SN: What is the most popular category of modifications among retail customers and enthusiasts?

ZY: Suspension components, lift kits, front grille bars, tires and wheels and off-road and driving lights.

SN: Please describe your typical retail enthusiast customer and how much enthusiasts are spending on average.

ZY: We have three typical customer categories. The first level of customers spend approximately $1,500 USD on a lift kit package plus a few accessories. More upscale customers typically will go for $5,000 USD on a lift kit, front and rear guards, a set of wheels and off-road tires and one or two sets of off-road or driving lights. The highest level of customers spend anywhere from $25,000 to $35,000 USD for a complete customization package, which may include a suspension kit, winches, front and rear grille bars, front and rear struts, an air compressor, air locks, front and rear leaf springs, a complete skid plate with belly-pan protectors, off-road lights, roof racks, side bars, air snorkels, bumper covers, auxiliary tanks, other exterior restyling accessories, off-road tires and wheels.

SN: What are the most modified vehicles in your installation center?

ZY: The most modified vehicles we see at our shop are Jeep-branded Wranglers and Cherokees. However, popularity is developing among the Chinese enthusiasts for the new Jeep Compass and Commander. Yunliang has specialized in Jeep products for many years and is slowly incorporating other specialty products for popular vehicle makes such as Toyota FJ Cruiser, Mitsubishi Pajero V31, V32, and V33, Toyota Land Cruiser and Nissan Patrol Y61 and Y62.

SN: What products are you looking into carrying or looking into for your distribution channel?

ZY: We look to expand our line with the latest Jeep Wrangler products, Jeep JK product lines, such as 2-, 3-, 4- and 5-inch lift kits, winches, off-road lights, snorkels, air lockers, shocks, exhaust and 17-inch wheels. In addition, Jeep Wrangler and Toyota FJ Cruiser performance modules, suspension components, heavy-duty bead-lock wheels and off-road tires.

Contact information for Yunliang as well as a recent SEMA report on the Chinese specialty-equipment market is available here. Members may also contact Yvonne Wang.

Souping Up Your Business Blog

Thu, 10/01/2009 - 16:41

SEMA News - October 2009

By Joe Dysart

Quick Tips and Tricks to Add Style and Panache

The news is good for company execs who are looking to add some style and panache to their business blogs: It’s never been easier to add rich media applications such as audio and video to your blog and start reeling in more readers. Plus, even more robust options for your blog are continually rolling out, courtesy of the wunderkinds from the geek-o-sphere.




		With Artisiteer, you customize the design of your blog in minutes—no kidding.

Want to build a FaceBook-style social network around your blog with a simple plug-in? No problem. Looking to custom design your blog, just the way you want it, in minutes, with absolutely no programming experience? Piece of cake.

To get you from here to there, the following roundup of the latest tools will make the ride quick, easy and ridiculously inexpensive:

Effortlessly Customize Your Blog’s Design: Lots of web design tools claim to be so simple that a six-year-old can use them. Artisteer 2.1; $129, delivers on that promise. After fruitlessly searching for months for a Wordpress blog template that was right for me, I finally came across this gem of a blog design program that enabled me to make my own template in minutes. Essentially, Artisteer enables you to start with a basic design of a Wordpress blog and then tweak it to your heart’s content with an easy-to-use dashboard. There are options to change your Wordpress blog’s shape, color, font, text size, columns, margin widths and more. And all are a point and click away.

Once you’re absolutely satisfied with your custom blog design, one click of a button exports it as a Wordpress theme that can be uploaded to your Wordpress blog server—and you’re done. Every aspect of the program is painstakingly designed for the non-techie, non-programmer. Plus, Artisteer allows the final design to be exported as a standard website or in compatible formats for web content management systems Drupal and Joomla. Very cool.

Add A Social Network: Believe it or not, newer plug-ins from popular blog platforms Moveable Type and Wordpress now enable you to create Facebook- and MySpace-type social networks right on your blog. This is a great way to elevate the community you’ve already built around your blog to a much more enriched experience. Motion for Moveable Type (keywords: Motion for Moveable Type) is probably the most business-oriented of the two social network creation tools. With Motion, you can build a Twitter-like feed into your blog, continually import new data from other social networks and/or create a micro-blog for every marketing campaign your company launches. Motion will also monitor what people are saying about your company on dozens of social networks from a single page, so you’ll always be able to respond quickly and informatively. Plus you can monitor those same social networks and display what people are saying about your brand as a kind of instant review site. Motion for Moveable Type is available free with Moveable Type Pro ($395) and Moveable Type Enterprise (call for price). It also can work alongside Wordpress or on any website.

The other major social network creation tool for blogs is Wordpress’s BuddyPress , which is offered free to all users. The only caveat is that BuddyPress is currently compatible with only Wordpress Multi-User, which is a beefed-up version of the standard Wordpress that enables users to create thousands of blogs with a single installation of the platform.

Key social networking features offered by BuddyPress include private messaging, profiles, friends, groups, activity streams and The Wire—a communications app similar to The Wall found on FaceBook. Granted, installing and running Wordpress MU and BuddyPress demand a bit more technical prowess than running a simple Wordpress blog, but if you or your company run into trouble, you can always opt for paid support, which starts at $2,500 annually.

Add an Audio Podcast: With Propaganda; $49 from Mixmeister Technology, you’ll be able to record, post and promote the audio podcast for your blog with a single program. The easy-to-use software can import audio from almost any source. And it can also help you create RSS feeds, ID3 tags and iTunes tags, which ensure that your podcast is easily accessible. After you’ve completed your recording, simply use the software’s publish feature to format in WMA, MP3 or WAV format, and then upload the podcast to your blog or to any podcast hosting service.



		With Propaganda, you’ll be able to record, post and promote the audio podcast for your blog with a single program.

Meanwhile, Wordpress bloggers will also want to check out PodPress, a free plug-in that automatically generates feeds for your podcast to RSS users, iTunes users and the like. It also simplifies the posting of a podcast to Wordpress, gives you control over how your podcast player displays within a post, and supports a wide variety of audio formats.

Moveable Type has a similar free podcasting plug-in for its users. And TypePad offers an extremely easy tutorial for adding podcasts to its blogs (keywords: TypePad add a podcast).

Add a Videocast: If there’s video up on YouTube you’d like to feature in your blog, the company offers a free YouTube player that you can embed in your blog text. For more info, check out YouTube’s how-to video on how to do the quick embed (keywords: YouTube player) as well as a separate how-to video on how to customize your player (keywords: customize YouTube player). With either option, you’ll see a faint YouTube watermark in the right-hand corner of the video.

The beauty of YouTube’s player is that the actual video footage is stored and streamed off YouTube’s servers, so your company will not pay the web bandwidth transmission costs, no matter how many people view the video. Google also offers a tool called Insight to help you analyze who’s viewing your embedded video.

Meanwhile, Wordpress offers a specially designed Wordpress Video Plug-In (keywords: Wordpress Video Plug-In) for its users, which easily enables you to embed video from dozens of video hosting sites, including YouTube.

Plus, if you’re looking to create and upload your own videos with minimal effort, check out VlogItt; $29 from Adobe. The program was specifically created to work with all popular blog programs and enables you to shoot a basic video and add customizable graphics, effects, titles, music and templates. There’s also a built-in teleprompter that facilitates video narration. Uploading your finished creation is as easy as clicking “publish” and dropping the resulting video thumbnail pix of your “vlog” into your blog edit screen. The program automatically handles all the technical details such as video compression, file transfer and the like. Plus, your blog’s readers can view the video by simply clicking on the video thumbnail that appears in your blog entry.

Add A Google Live News Feed: Google now offers a free, extremely customizable news window for your blog, known as Google NewsShow. Such news windows are a great way to ensure that your blog stays fresh, topical and continually updated. One of the best features of Google NewsShow is its specificity: Google will only display news in its NewsShow window that is directly related to the search phrase you create. Want news about Famous Vampires With Severe Hemophobia (fear of blood)? No problem. That’s what you’ll get, and that’s all you’ll get. Plus, NewsShow is a snap to create. Simply type in a few variables in the creation wizard, cut and paste the code into your blog, and voila!, you’ve got a news window, updated as news happens. I created my own NewsShow window for a blog in under two minutes.

By the way, while you’re playing in Google-land, you might as well also create a GoogleProfile (keywords: Google Profile) for your blog. Essentially, this is a quick web page that you create with a couple of variable inputs for Google, which appears high up in Google search returns. Here’s an example of the Google Profile for Google CEO Eric Schmidt. Creating the program will help in the promotion of your blog and help you better control your blog’s image in Google’s search engine returns.

Joe Dysart is an Internet speaker and business consultant based in Manhattan, New York.
Voice: 646/233-4089
E-mail: joe@joedysart.com
Website: www.joedysart.com

Speedweeks 1964

Thu, 10/01/2009 - 16:41

SEMA News - October 2009

By Drew Hardin

Photo Courtesy the Source Interlink Archives

SEMA NEWS-OCTOBER 2009-SEMA HERITAGE

October 1964 was a busy month on the Bonneville Salt Flats. During the span of just a few weeks, the land speed record changed hands no fewer than five times. Tom Green, driving Walt Arfons’ jet-powered Wingfoot Express, set the wheels in motion with a 413.199mph record on October 5. Two days later, Walt’s younger brother Art upped the record to 434.022 mph in the Green Monster, a car he built in his Akron, Ohio, shop using a military surplus, 17,500hp GE jet engine. Here, Art’s jubilant crew helps him out of the Monster’s cockpit after a one-way run of 479.62 mph, then the fastest speed ever clocked through a measured mile on the ground. That’s chief mechanic Ed Snyder wiping the tears of joy with his
handkerchief. (We found this photo and others in a press kit generated by Firestone, which supplied Arfons’ high-speed tires.)

A week later, Craig Breedlove—the first to go 400 mph in his Spirit of America in 1963—bested Arfons’ record; and two days after that, he broke the 500-mph barrier with a 526.277mph record. It was during this attempt that Breedlove experienced the parachute failure that sent him into a salt pond at 200 mph.

Within two weeks of Breedlove’s swim, Art Arfons was back on the salt. This time, the Green Monster moved the record to 536.710 mph and clocked a one-way pass of 559 mph. But months would pass before Arfons’ record was deemed official by the FIA and the FIM, the international sanctioning bodies governing land-speed records. It took them that long to agree that vehicles did not have to be wheel-driven to hold the absolute speed record.

To this day, land-speed-racing fans make a clear distinction between Andy Green’s jet-car record of 763.035 mph set in the Thrust SSC and the wheel-driven mark of 470.444 mph held by Don Vesco’s Turbinator.

Racing and Performance Market

Thu, 10/01/2009 - 16:41

SEMA News - October 2009

By Megan McKernan

Growth for Businesses at the Core of the Specialty-Equipment Industry


	The racing and performance market grew 4% between 2007 and 2008. Photo: Zachary Krelle

The racing and performance component of the specialty-equipment market is comprised of three market niches: street performance, racing and compact performance. Combined, these three niches represent 32% of the total retail sales of the specialty-equipment market.

In 2008, the overall market contracted to $31 billion from $38 billion in retail sales. But the racing and performance market experienced growth. In fact, total retail sales for the three niches combined grew 4%, from just under $10 billion to $10.3 billion.

Specialty-Equipment Market

In 2008, manufacturer sales for the street performance niche reached $0.76 billion, up from $0.73 billion in 2007. Retail sales hit $2.19 billion, matching those of 2007. For the racing niche, manufacturer and retails sales experienced slight increases compared to 2007, reaching $0.37 billion and $1.11 billion respectively. The third niche that makes up the racing and performance specialty-equipment market is compact performance. This niche also experienced an increase in 2008, with manufacturer sales reaching $2.53 billion and retail sales hitting $7.03 billion compared to $6.69 billion the previous year.

The racing and performance market experienced growth. In fact, total retail sales for the three niches combined grew 4%, from just under $10 billion to $10.3 billion.

Performance Vehicles

In 2009, the long-awaited 2010 Chevrolet Camaro was released and Ford redesigned the ever-popular Mustang. Both of these vehicles have had a home in the racing and performance market since they were first released in the 1960s. Countless SEMA-member companies manufacture and sell products for these vehicles. And several of these companies have requested data from SEMA’s Tech Transfer program in order to streamline and expedite the process of designing their parts.

The Camaro has been in hibernation since the 2002 model year. In June of 2009, sales of the Camaro topped those of the Mustang for the first time since 1993.

When asked about the 2010 Camaro, member companies agreed that the ability to access all computer-aided design (CAD) files for the vehicle was a great help. In fact, the CAD files were available to SEMA members before the vehicle even hit the showroom floor. Companies were then able to manufacture products and have them ready upon the release of the vehicle.

“The design and development process for our SMS 620 Camaro will be the most streamlined of all of our SMS Signature Series American musclecars,” said Phil Frank, chief creative officer for SMS Supercars.

JBA Performance Headers and Exhaust released a complete line of new products for the 2010 Camaro, including shorty and long-tube headers and four different exhaust systems. The company was able to do this with the help of SEMA’s Tech Transfer program.

“JBA has always appreciated SEMA and what the organization has done for our segment of the performance aftermarket,” said Greg Raymond, sales manager for JBA.


		Member companies such as Roush Performance Products helped to make the 2010 Ford Mustang an awesome performance vehicle.

Scott Johnson of Dakota Digital had this to say about the Tech Transfer and the Camaro: “The Tech Transfer program allowed us to jump way ahead of the curve regarding product design, fitment and packaging. Not only did we have our design done before the car was available to the pubic, but we had prototypes built as well—which, I might add, fit perfectly. I feel that the Camaro is going to be one of the most heavily modified cars in the specialty-equipment market in recent history. This is the perfect car for this industry at the perfect time.”

A similar statement was made by Bonnie Russell of ProjxAuto, who said: “Americans need something in the automotive market to get excited about, and I think we have it in the new Camaro.”

Two SEMA Measuring Sessions were held for the 2010 Camaro—one in Detroit and one in California. The one in Detroit was held in February 2009, a month before the Camaro was actually released for sale.

Another performance vehicle that has had a positive impact on the specialty-equipment market is the redesigned 2010 Ford Mustang. Although not a complete redesign like the 2005 Mustang, the front and rear of the vehicle were updated to give the 2010 car an even more aggressive look. The Ford Mustang has been an iconic mainstay of the street performance market since its introduction in 1964. In 2010, the Mustang will enter NASCAR for the first time, making its debut in the Nationwide Series.

A SEMA Measuring Session for the 2010 Mustang was held in Detroit in December 2008. Another was held in California in June. CAD files for the Mustang were made available to SEMA manufacturer members through the Tech Transfer program. As was the case with the Camaro files, members were extremely pleased to have this data and have parts available before the Mustang was even released. One testament to the success of this program comes from Marcello Canitano of SilverHorse Racing.

“Our use of the SEMA Tech Transfer program aids us in ensuring that the replacement products we manufacture for the Ford Mustang fit properly and exceed market expectations for fit and finish,” Canitano said. “By having the factory data, we can engineer our products to release at the same time as the new vehicle. Also, since we have the factory CAD data, we can rapidly prototype our parts in advance for testing before committing thousands of dollars to tool production.”

Access to CAD data has also helped SEMA members expand their businesses. For example, Shane Wagner of the Drake Automotive Group cited the Tech Transfer program as being responsible for the company becoming a direct supplier to Ford for new Mustangs.

“The Mustang is our core market and has been for over 25 years,” said Wagner. “We use the data to get perfect fits and verify functionality in 3D space, saving time and money. The tools at our disposal have also helped us to become a direct supplier to Ford for the 2010 and up model years.”

Unlike the Camaro, the Mustang has been on the market every year since its inception. Steeda Autosports Inc., a SEMA member and a company best known for fully outfitting Mustangs for performance, developed an open-element filter system for the 2010 Mustang that integrates with the stock air intake system. This was done in a timely and cost-effective way as a result of CAD data provided by Tech Transfer.

“The presence of the Mustang in the market really speaks for itself,” said Aric Pogel of Steeda. “The Mustang has been the vehicle of choice for performance modifications since the ‘80s, with no gap in availability. Low initial cost plus tremendous positive response to modifications makes this car very, very popular.”

The 2010 Camaro and the 2010 Mustang are expected to be well-represented at the 2009 SEMA Show. In fact, Ford is the Vehicle Manufacturer of the Show for 2009. As always, the SEMA Show will showcase racing and performance products that excite the industry and keep the market alive. Click here for a complete listing of exhibitors that will have racing and performance products on display at the 2009 SEMA Show.

The SEMA Consumer Demand Index

The July Consumer Demand Index indicated that 8% of drivers intend to purchase racing and performance products in the next three months. This is up from 7% in June and 5% in May. And it is the highest it has been in the last 12 months. Those drivers likely to purchase racing and performance products are most likely to live in urban areas of the Midwest and are most likely to be single.

The July Consumer Demand Index indicated that 8% of drivers intend to purchase racing and performance products in the next three months.

With assistance from TechnoMetrica, SEMA began developing the SEMA Consumer Demand Index for Performance Products and Accessories (formerly branded PADI) in January 2007. The purpose of the index is to track and help forecast U.S. consumer demand for automotive specialty and performance products, such as appearance products and accessories, racing and performance products and wheels, tires and suspension products. Download the Consumer Demand Index.

Racing and performance products are at the very core of the specialty-equipment market. When SEMA was founded in 1963 as the Speed Equipment Manufacturers Association, the founding members created an organization to represent manufacturers of racing and performance-related products. Today, of course, there are more than 7,100 SEMA-member companies, and they represent more than just racing and performance parts. However, the industry will probably always be most closely associated with its roots in speed and performance.

Racing and Performance Market

Thu, 10/01/2009 - 16:41

SEMA News - October 2009

By Megan McKernan

Growth for Businesses at the Core of the Specialty-Equipment Industry


	The racing and performance market grew 4% between 2007 and 2008. Photo: Zachary Krelle

Specialty-Equipment Market

The racing and performance market experienced growth. In fact, total retail sales for the three niches combined grew 4%, from just under $10 billion to $10.3 billion.

Performance Vehicles

The Camaro has been in hibernation since the 2002 model year. In June of 2009, sales of the Camaro topped those of the Mustang for the first time since 1993.

“JBA has always appreciated SEMA and what the organization has done for our segment of the performance aftermarket,” said Greg Raymond, sales manager for JBA.


		Member companies such as Roush Performance Products helped to make the 2010 Ford Mustang an awesome performance vehicle.

A similar statement was made by Bonnie Russell of ProjxAuto, who said: “Americans need something in the automotive market to get excited about, and I think we have it in the new Camaro.”

The SEMA Consumer Demand Index

The July Consumer Demand Index indicated that 8% of drivers intend to purchase racing and performance products in the next three months.

Business Efficiency 101

Thu, 10/01/2009 - 16:41

SEMA News - October 2009

By Alan Dicker

How Several Educational Sessions at the SEMA Show Will Help Your Business Run More Efficiently

SEMA’s Business Technology Committee is sponsoring seven seminars at the 2009 SEMA Show, beginning on Monday, November 2, 2009, from 9:30 to 10:30 a.m. in room N255-257 of the Las Vegas Convention Center.

Keeping with the theme of trying to do more with less, SEMA’s Business Technology Committee (BTC) is sponsoring a track of seven seminars at the 2009 SEMA Show that will help your business do exactly that through the use of technology and quality product information. The sessions are geared toward manufacturers, distributors and anyone else involved in the aftermarket distribution chain, and each is chock full of suggestions on how to make your business work smarter.

Titled “Business Efficiency 101,” the track will kick off on Monday, November 2, 2009, from 9:30 to 10:30 a.m. in room N255-257 of the Las Vegas Convention Center (LVCC) with John Zinn of Advanced Digital Strategies presenting “Getting Your Data House in Order, Part I: We Really Want to Sell Your Products but Your Data Won’t Let Us.” The session will include a real-life case study (or should we say horror story) on a substantial brick-and-mortar retail chain that recently decided to have an online presence. Thirteen months and tens of thousands of dollars later, this website still isn’t operating because the retailer can’t get the data it needs from its suppliers. If you are a manufacturer who wants to see your products on more websites or are a retailer considering creating or expanding your website, this case study is a must see.

Immediately following that session, from 11:00 a.m. to 12:00 p.m., Bob Moore of Bob Moore and Partners will present “Getting Your Data House in Order, Part II: Data Standards 101.” A popular speaker at last year’s Show, Moore’s session is a must for anyone who is just getting started with data or is confused by all the “geek-speak” related to data and data standards. This presentation will focus on the basics of standardized product information in easy-to-follow “non-tech” speak and will show the differences between product attribute data (i.e., PIES) and catalog application data (i.e., ACES) and how both are critical to your success.

Motor State Distributing’s Scott O’Toole will present the third session of the track: “Getting Your Data House in Order, Part III: Product Attribute Data—The Path to Profits.” O’Toole will present on November 2, from 1:00 to 2:00 p.m. in LVCC room N255-257. The session aims to show you how to increase sales, lower returns and improve product exposure by formatting and managing product information required by today’s distribution channel.

Finally, those selling products based on year/make/model data should watch Gigi Ho, co-founder of Digital Performance Inc., present “Getting Your Data House in Order, Part IV: ACES Data Standards—Fit Happens.” Ho’s presentation will run from 3:00 to 4:00 p.m. on November 2 in LVCC room N255-257. Recent industry studies show that most manufacturers have major holes in their application data, meaning that they don’t catalog every application that their parts fit. This seminar will help anyone who depends on electronic catalogs to match parts to specific vehicles or engines to understand how to use industry application standards to eliminate holes and provide their customers with more accurate application data. This seminar helps explain the differences between AAIA Legacy data standards and ACES and how to get the most out of each.

Want to learn how to measure the effectiveness of your online presence from the source? Linda Boudiab and Mark Contreras, both of Google, will tell you how to “Measure the Success of Your Online Efforts with eMetrics” on November 3 from 3:00 to 4:00 p.m. in LVCC room N255-257. The speakers will help you determine who is finding your site, what pages they’re visiting and how you should react once you’ve determined the answers. This course is an eye-opener for anybody who is concerned about measuring the results of their labors.

By implementing internet parts ordering (IPO) technology, a reseller can leverage its suppliers’ inventories to offer a wider range of products while reducing inventory. You can confirm product availability and order and calculate special shipping through an electronic process in seconds while your customer is standing at the counter. IPO technology can help provide a commerce solution that any retailer, installer or distributor can use to sell more with less. SEMA’s session entitled “Offer More Products with Reduced Inventory—Welcome to IPO Technology” will take place on November 4 from 11:00 a.m. to 12:00 p.m. in LVCC room N255-257. The session covers both basics and intermediate sections of the IPO standards and process.

During the final session, “Trading Partner Connectivity—E-Hub Solutions” on November 5 from 9:30 to 10:30 a.m. in LVCC room N255-257, Steve Smith of GCommerce Inc. will explain how enabling trading partner connectivity can provide critical business information and operational efficiencies, thereby improving profitability for all, showing the business value and technology requirements at each level within the supply chain. If you need connectivity solutions to fit your needs, this seminar is not to be missed!

The sessions, part of SEMA Education Week at the 2009 SEMA Show, are free to all attendees of the SEMA Show, with no RSVPs required. For more information on the SEMA Business Technology Committee and the programs that it offers, e-mail btc@sema.org.

Demystifying Gen Y

Thu, 10/01/2009 - 16:41

SEMA News - October 2009

By Alysha Webb

Traditional Marketing With a Twist


	Oakley has four 18-wheelers full of Oakley products that go to events such as the Daytona 500.

For John Hotchkis, the “aha” moment came when he did an Internet search for a BMW exhaust. He found two videos on YouTube of BMWs with exhausts from the brand he was considering. They were posted by satisfied customers, not the manufacturer.

“Indirectly, they were making the manufacturer look good,” said Hotchkis. “With our product, this could really show how much a suspension helps the handling.”

The Hotchkis Sport Suspension website now includes videos of cars with a Hotchkis suspension zooming around traffic cones. The website is helping attract a whole new group of customers — Generation Y.

Gen Y grew up with the Internet. They turn to it for information, entertainment and socializing. Marketing to Gen Y requires a wholesale embrace of digital marketing. So from flashy websites to tiny text messages, companies are reinventing their marketing approach.

“The old way was to save your pile of magazines,” said Hotchkis. “Now, this audience wants info, and a lot of it, and immediately.”

It’s a brave new world for some aftermarket companies, but don’t be afraid. Gen Y enthusiasts have the same aspirations as earlier generations. Gen Y car enthusiasts want to make their vehicles look cooler, go faster or operate better, said Dan Kahn, 32, president of Kahn Media.

“The nuance is to communicate it differently,” Kahn said. “It’s all about digital.”


	“We are finding a whole different slice of the enthusiasts group coming to see us at car shows,” said John Hotchkis of Hotchkis Sport Suspension.

Though estimates vary, Gen Y generally covers people born from the late ‘70s to around 2000 and includes from 75 to 80 million people. AutoPacific, an automotive research company in Tustin, California, said that Gen Y median household income is $60,000 and that Gen Yers will account for 19% of the car-buying population by 2013, up from 10% in 2008.

The defining characteristic of Gen Yers is that technology has been a constant part of their lives, said Dan Hall, AutoPacific marketing director. “As a result, they are accustomed to social networks that are widespread and provide immediate feedback.” Hotchkis, 50, said that he got serious about reaching Gen Y about two years ago. Now, 50% of his marketing budget goes to digital marketing, and that is growing. The videos on his website show the suspension under the car as it operates, with a soundtrack.

“We are giving them as much sensory information as possible,” said Hotchkis.

The site also has links to the company’s Twitter, Facebook and MySpace pages. As a result, sales to Gen Y buyers are on the rise at the privately owned company, and Hotchkis said that he is finding a whole different slice of the enthusiast group coming to see his company at car shows. This year, he added wireless Internet and a huge screen to his show trailer.

A website is often the first place Gen Y goes to find out about a product, so yours better be great. The days of a bit of information and a few photos are gone. Videos, links to social media sites, blogs and interactive product marketing are must-haves.

“If a company has a clunky, difficult-to-navigate website, it is DOA,” said Kahn. “Your website is a reflection of you.”
Include a ton of product information, because Gen Y buyers like to feel that they are getting all the facts. But supply that information in bite-sized pieces, because Gen Y likes to “snack” on different kinds of media, said BJ Birtwell, the 34-year old president of The Armory Marketing Group in Southern California.

“It’s not a sit-down dinner,” he said. “It’s vending-machine-style marketing.”

Supply information in bite-sized pieces, because Gen Y likes to “snack” on different kinds of media, said BJ Birtwell, the 34-year-old president of The Armory Marketing Group in Southern California.

Grab their attention with “visual eye candy,” be that a cool video with great music, a rock star or great product, said Larry Harvey, the 67-year-old executive producer of WebRidesTV, a site featuring videos and photos of—what else?—cars and trucks.

And remember that Gen Yers have a wide range of interests. They are interested in hot rods, low riders, import and Asian tuners, musclecars and performance cars, Oh, and they love motorcycles, said Harvey. To wit, they are into the same stuff that older generations are into. But Gen Yers have attention deficit disorder, said Harvey.

“They spend an inordinate amount of time either frantically looking for text messages or looking for videos,” he said.

Gen Y thinks events are cool, said Harvey. But just hanging a banner at an event isn’t enough to attract a Gen Y consumer, said Chris Donnelly, vice president of global strategy at Oakley. Oakley has four 18-wheelers full of Oakley products that go to events such as the Daytona 500, he said. Athletes that use Oakley products hang out there, and customers can try stuff out.

“If you think you can [market] all online, you are going to miss a huge part of Gen Y,” said Donnelly.

Don’t abandon your print marketing. Print is still huge, Hotchkis said. But make sure that your print ads stand out. To grab Gen Y eyes, throw in some comedy or riffs on classic cars, for example, Kahn said.

Personalization is big with Gen Y. With so much information at their fingertips, they are very independent in their purchasing behavior, said Scott Bower, senior vice president of global marketing and brand development at Oakley.

“They want products that define who they are,” he said.

A program on the Oakley website that allows buyers to customize sunglasses accounts for half of all Oakley’s online sunglass sales, said Bower. Oakley is expanding the customization program to other items such as backpacks, he said.

Gen Y likes to be included in conversations about products they like and consulted about new developments. Oakley has multiple online forums where it gets feedback from customers and employees, said Donnelly, and some of its sponsored athletes are starting to use Twitter.

Make sure your product pitch is also authentic. Videos on the Oakley website of athletes using its products are a crucial element of its marketing strategy.

“You can communicate more of a brand attitude on video,” said Bower. Try to fake a product’s attributes and you will get ratted out really quickly, he said.

Enthusiast forums—online discussions about specific topics—are great places to boost awareness of a product. They are one of the first places Gen Y goes to get information on a product, especially if they have a problem, said Kahn.

“They ask their 10,000 friends on the Internet how to solve it,” he said.

It’s okay for a company to post comments on its own or other forums. But don’t do it anonymously, said Birtwell. Trying to hide your identity can be a “tragic mistake,” he said.

Transparency is a must in the digital marketing world. False information spreads “like brushfire,” said Pen Pendleton, director of strategic planning at Siltanen & Partners, an advertising agency in El Segundo, California. If you make a mistake, own up to it immediately. And do it graciously. Good customer service can “save you,” said Pendelton. “Feed the Gen Y ego that needs to be treated special.”

Manpower is the biggest expense of marketing to Gen Y, said Kahn. A company needs to have at least one person devoted to nurturing its online presence every day, he said. Usually, they are members of Gen Y themselves. The average age of staffers at WebRidesTV is 25, said Harvey.

Ads aimed at Gen Y can attract older generations, too, said Harvey. For example, “cotton tops” loved Toyota’s Scion brand, though it was marketed to youths, he said. Oakley markets to attitudes rather than demographics, said Bower.
“Someone is young-minded,” he said. “Attitudes are cross-generational.”

At Hotchkis Sport Suspension, “the younger guys in the company have taught us older guys what’s cool,” said Hotchkis. “Dealing with this group has made us a better company.”

New Products Preview

Thu, 10/01/2009 - 16:41

SEMA News - October 2009

100+ Products to Be Unveiled at the SEMA Show

New products are one of the key elements of the SEMA Show, and virtually every attendee to the Show takes the time to tour the New Products Showcase. But why wait? We’ve compiled more than 100 items that are confirmed for exhibit at the Show, so take a look at just some of what’s in store!


Magnetic “Light-Mine” Booth Number 38063 Though not much smaller than a golf ball, the new Risk Racing® Magnetic “Light-Mine” is a powerful spotlight that can be used almost anywhere. It has an intensely bright wide-angle LED and 12 powerful rare earth (neodymium) magnets that allow users to stick it to any steel surface or rest it on any surface and aim the light toward the workspace at almost any angle. Because of its 12 rare earth magnets, it also works as a “pick up” tool for dropped screws, nails and hardware. Information: www.riskracing.com or call 704/658-9332.										Secretaudio SST Booth Number 23975 Control your car’s hidden audio system from the palm of your hand. Secretaudio SST is the third generation of Custom Autosound’s hideaway audio system. The SST LCD display unit can be mounted almost anywhere and controlled by RF wireless remote from up to 40 feet away. This car audio system offers great flexibility for mounting in any type of vehicle. The main receiver/amplifier unit is usually hidden under the seat or behind the dash. The display measures only 5x2x¾ inches. Information: www.custom-autosound.com or call 714/773-1423.

Convenient Cutter Kit For Holemaking Booth Number 12141 The Rotabroach® Annular Cutter Kit (Part No. 11090) makes holemaking in sheetmetal and plate stock more convenient. Packaged in a case that stores seven of the most widely used tool diameters, the annular cutters are ideal for use in general fabrication, maintenance and electrical applications, spotweld removal, restorations and automotive aftermarket installations. Each kit also includes an arbor assembly, extra pilot, center punch, washers and instructions on use. The Rotabroach Cutters can be used in hand-held electric drills and drill presses. Information: www.blairequipment.com or call 810/635-7111.										Bullet Series Pistons Booth Number 20638 Bullet Series pistons from CP Pistons are a new price-conscious product line devoted to high-performance applications and sportsman racers. These pistons are manufactured from 2618 alloy and utilize an “X” forging for added structural support, strength and durability. The new series of off-the-shelf pistons has many custom features and include all of the company’s engineering enhancements, including anti-detonation grooves, accumulator groove, pick lock grooves and double force-fed pin oilers with reservoir groove. Information: www.cppistons.com or call 949/567-9000.


MaxJax Auto Lift Booth Number 12247 Dannmar Equipment has officially released the one-of-a-kind MaxJax automotive lift also known as the "ultimate garage lift." The patented MaxJax system is the only auto lift that is fully portable and stowable. It is a commercial grade, multi-vehicle, two-post lift, heralded by garage owners for its ability to fit easily in small garages and shops.The low-rise system has a lifitng capacity of 6,000 pounds yet features a maximum height of 89 inches when in use, and can be stowed in 2 square feet of space. Information: www.dannmar.com/maxjax										Lift and Leveling Kits Available in Camouflage Booth Number 34115 Daystar Products, a leading manufacturer of lift and leveling kits for trucks and SUVs, now offers many of its popular suspension products in a unique camouflage finish. These distinctive new accessories allow enthusiasts to customize the undercarriage of their vehicles with no hassle and with no impact on ride quality. Daystar’s new camouflage lift and leveling kits are available for several popular Dodge, Ford, and Jeep applications. These spacer kits feature a “natural” camouflage finish that is perfect for any outdoorsman. Information: www.daystarweb.com or call 800/595-7659.


Shock Absorbers for Popular Leveling Kit Applications Booth Number 34115 Daystar Products now offers a line of Scorpion performance shock absorbers available for several popular applications. Paired with Daystar’s Comfort Ride lift and leveling kits, Scorpion performance shock absorbers provide the “total package” for anyone who wants no-hassle, one-stop shopping when adding 2 to 3 inches of lift to their truck, Jeep or SUV. Daystar Scorpion Performance shock absorbers are specifically tuned for each vehicle application to ensure optimum performance. Information: www.daystarweb.com or call 800/595-7659.										DashDAQ XL Booth Number 23520 DashDAQ XL is said to be the most versatile most powerful vehicle data acquisition device on the road. Users can monitor, modify and improve their driving experience today, combining all of their cluttered gauges into a touch-screen device that allows for up to 24 gauges on a single screen. With optional GPS navigation, media player, fuel economy calculator, read and clear DTCs and much more, the DashDAQ XL lets users see more, know more and do more than ever before. Information: www.dashdaq.com or call 877/888-2534.


White Wall Wipes™ for White-Wall Tires Booth Number 23781 With the world’s first wipe designed specifically for maintaining white-wall tires, users can quickly wipe their tires daily with White Wall Wipes™ from Detail Pro® Wipes and enjoy that just-cleaned look every day. The soft premium wipes are pre-moistened with a specially designed cleaning solution that removes brake dust and road grime to safety clean all white-wall tires. Consumers love the idea of being able to touch up and clean their tires anywhere without the need of a hose or bucket. Information: www.whitewallwipes.com or call 866/272-0253.										HID Xenon Headlight Conversion Kit Booth Number 12136 The patented JN-All-In-One HID headlight conversion kit from Guangzhou Jinnuo Electronics provides the ballast and bulb together. It is an easy-to-install, push-and-switch installation and offers low starting current to protect the bulb. It is waterproof, and the digital chip controlling and trailing circuit reduces interference. It offers an expected ballast life of 3,500 hours. Information: www.gzjinnuo.com or call 86-20-85667277-803.

Cylinder Heads for Dome or Flat-Top Pistons Booth Number 24529 EngineQuest® (EQ®), a leading supplier of new stock and performance cylinder heads, now offers its small-block Chevy performance cylinder head with a modified combustion chamber. The new combustion chamber is designed to accept either a flat-top or dome configured piston, allowing oval track and drag race engine builders even greater options in their quest for speed. The new EQ cylinder heads were developed for maximum power with minimum effort. Information: www.enginequest.com or call 800/426-8771.										OEM Dynamometer Booth Number 20517 Dynocom Industries has released a heavy-duty OEM dynamometer to the public. The Dynocom DC-1250 has several product changes over the OEM dynamometer. The shaft sizes have been increased to 1.5 inches from the 1.25 inches that are standard. A larger eddy brake that is rated at 700 hp instead of 600 hp has been added in addition to X-Cut knurling and integrated tie-down electronic anchoring indication. These features allow the dyno to support higher speeds, higher torque/power, and increased repeatability. Information: www.dynocom.net or call 866/436-DYNO, Ext. 1102.

Zinc Replacement Additive Booth Number 11758 Hy-Per Lube, a manufacturer of high-performance lubrication products for over 50 years, announces the availability of Hy-Per Lube Zinc Replacement Additive (ZRA). The EPA and OEM engine manufacturers have instructed motor oil companies to reduce the levels of zinc dialkyldithiophosphate (ZDDP) in their oil. When added to any motor oil, Hy-Per Lube ZRA is said to provide up to two times the EP wear protection over high-content ZDDP motor oils and is safe for use in all engines, even those with catalytic converters. Information: www.hyperlube.com.										Billet-Aluminum Upper Control Arm System Booth Number 32173 ICON Vehicle Dynamics is proud to announce the release of its billet-aluminum upper control arm system for 2007 to current Toyota Tundras. These control arms are said to enhance the handling and articulation of the Tundra’s suspension. They are constructed of 6061 aluminum and are CNC machined for precise suspension geometry. The Teflon-lined uniball bearings installed in the arms articulate more than the stock ball joint and are more durable. Information: www.iconvehicledynamics.com or call 951/272-ICON.

Performance Series 2.0 Rear Mono-Tube Shock Booth Number 32173 ICON Vehicle Dynamics is proud to release another new edition to its coil-over line for the 2009 to current Ford F-150. These adjustable coil-over shocks are said to provide added performance and ride height, not only increasing the handling and performance of the vehicle but increasing clearance for 33-inch tall tires. The shocks feature nitro-steel shafts that will not chip or rust like chrome shafts and come with a 250 psi nitrogen-charged internal reservoir. Information: www.iconvehicledynamics.com or call 951/272-ICON.										Multi-Use Tool Tests Circuits, Fuses and More Booth Number 12146 InventHelp® introduces Megatester®, a unique flashlight that can also test unenergized electrical circuits.The Megatester® is said to be a safe, basic way to test circuits, switches, fuses, cords, circuit breakers, trace wires, run tests for bad grounds and much more. The product helps to quickly and easily solve electrical problems. It tests tools, appliances, autos, boats, recreational vehicles, motor homes, campers, trailers and many more items. The Megatester® works on 3-, 6-, 12- and 24-, 110- and 200-volt unenergized circuits. Information: www.inventhelp.com or call 800/851-6030.

Purpose-Built Race Suit Booth Number 23059 Designed for safety, durability and comfort, the purpose-built race suit by MasterCraft is constructed from the highest-quality materials available. The suit features Nomex fire-retardant material on the upper half and Nomex IIIA material on the lower half of the one-piece suit. Providing maximum breathability and moisture wicking, the material is durable and provides exceptional flame protection. The suit is SFI 3.2A/5 fire rated and exceeds all stated SFI specifications and is constructed with an exceptional level of unrivaled craftsmanship. Information: www.mastercraftseats.com or call 800/565-4042.										Motorcycle Dryer Crosses Over to Auto Enthusiasts Booth Number 11629 Several years ago, The Metropolitan Vacuum Cleaner Company introduced a new concept in forced-air drying technology. Metro says that its Air Force® Blaster® has become the world’s best-known, best-selling motorcycle dryer brand. The same attributes that make these units such great motorcycle dryers also makes them great car dryers, especially the top-of-the-line Master Blaster®. Owners of exotics, restored classics, show-quality rods and customs with pricey paint jobs are most impressed with the “touchless” aspect of forced-air car drying. Information: www.metrovacworld.com or call 800/822-1602.



Hand Vac Booth Number 11629 Featuring an incredibly powerful 4.5-amp, 500-watt motor, Metropolitan Vacuum Cleaner Company’s new Metropolitan 500 hand vac delivers a level of automotive cleaning performance that actually parallels many fullsize systems. The extraordinary power of the new 500-watt motor is immediately apparent as it torques to life with a smooth, turbine-like whine. The Metropolitan 500 hand vac (VM4BS500) sports an elegant, stainless finish, hot-looking “retro” styling and is being offered with three different attachment packages at corresponding price points. Information: www.metrovacworld.com or call 800/822-1602.										Five-Channel Amplifier Booth Number 10639 Earthquake Sound engineers have designed what they say is the most powerful five-channel amplifier yet—the TD5. It offers a max output of 3,000 watts in a more economical amplifier that can fit the space, budget and power of any system. The TD5 is equipped with five RCA inputs for two front speakers, two back speakers and a subwoofer. However, the TD5 can easily accommodate two, three, or four RCA inputs. If used with only four RCA inputs, the bass is jumped to the rear RCAs. Information: www.earthquakesound.com or call 800/576-7944.

Cargo Carrier Booth Number 31087 The Ginko carrier is crafted from anodized extruded aluminum alloy material and features universal fit for all vehicles with cross bars. Its maximum carry weight is 150 pounds. Various sizes are available, and custom sizes are available upon request. Drivers can make their roofs useful with a Ginko carrier for more carrying capacity. Information: www.strona.com.tw or call +886-7-2513336.										SWS-8XI Speakers Booth Number 10639 Earthquake Sound is proud to present one of the most talked about products in BMW blogs, the SWS-8XI. Originally designed to replace BMW factory speakers, the SWS-8XI has undergone major improvements. The SWS-8XI uses aluminum flat wire in order to achieve its light weight and faster response. The SWS-8XI’s 2W impedance allows the use of a much stronger subwoofer, increasing the sound level. Earthquake Sound is the original inventor of the Shallow Woofer System (SWS) that produces a lot of bass from small spaces. Information: www.earthquakesound.com or call 800/576-7944.


Fifth-Gen Camaro Single-Nozzle System Booth Number 23351 Nitrous Express has combined performance, quality and easy installation in this new nitrous system engineered specifically for the 2010 Camaro. This system includes an Autolearn TPS switch, which allows the nitrous to activate only at wide-open throttle. A direct-plug-in fuel line adapter is provided to simplify installation (no need to cut factory fuel lines). The system also includes Lightning-series fuel and nitrous solenoids, the patented Shark nozzle, a nozzle adapter, a 10-pound nitrous bottle with the new Lightning 45 bottle valve and more. Information: www.nitrousexpress.com or call 940/767-7694.										Ford-Licensed Caliper Covers Booth Number 12014 MGP Caliper Covers has launched new Ford-licensed products. Ford Mustang covers will have the official Mustang lettering behind the front wheels and the famous bar and pony in the rear wheels. An optional GT logo will also be provided for the rear wheels. Specialty Mustangs such as Cobra, Mach 1 and GT 500 will also be available, and Ford trucks and SUV covers will sport the Ford logo. MGP Caliper Covers enhance the look behind the wheel with a simple bolt on solution. Information: www.calipercovers.com or call 619/754-4099.


Welding and Cutting Equipment Booth Number 23813 Miller Electric Mfg. Co. plans to offer special Show discounts and hands-on demonstrations of its newest generation of MIG welding, TIG welding and plasma cutting equipment at the 2009 SEMA Show. Discount details will not be released until Show time. Miller encourages even visitors who’ve never welded before to “get under the hood” and try the company’s newest products, which will be set up for demonstration purposes. To learn more, visit Miller at booth 23813 in the Racing & Performance pavilion. Information: www.millerwelds.com or call 800/426-4553.										5/16 and 8mm Fuel Rail Adapters Booth Number 23351 Nitrous Express says that it has solved another problem! Installing a nitrous system on a late-model EFI vehicle can be a hassle if you don’t have one of the new NX high-flow fuel taps. These high-flow adaptors make the chore of tapping factory fuel systems safe and easy. No cutting or drilling, just a quick, easy install that takes only minutes, and each high-flow adaptor has dual outlets for multiple uses. Works on 5/16 and 8mm fuel lines. Information: www.nitrousexpress.com or call 940/767-7694.

Progressive Nitrous Controller Booth Number 23351 Nitrous Express says that its Maximizer 3 nitrous control will progressively control one or two separate stages of nitrous based on rpm, time or throttle percentage. The throttle percentage feature allows the user to “pedal” the car in the event of wheel spin. Nitrous flow smoothly increases and decreases as the throttle is worked. The Max 3 is also compatible with a Davis Technologies traction control module to progressively reduce nitrous flow when wheel spin is detected and restore flow as traction is regained. Information: www.nitrousexpress.com or call 940/767-7694.										Steering Angle Sensor Alignment Reset Booth Number 45017 More than 10 million vehicles on the road require a steering angle sensor (SAS) reset after alignment service. CodeLink directly connects Hunter’s WinAlign alignment system to the vehicle’s OBD-II to recalibrate the SAS to match the final alignment angles and complete the alignment. CodeLink integrates into Hunter’s WinAlign alignment systems to work quickly and easily with the software’s simplified and standardized procedures. One CodeLink tool replaces multiple OE calibration tools that cost thousands of dollars each, not including software maintenance and training. Information: www.hunter.com or call 314/731-3020, ext. 443.


Ignition Control Booth Number 23129 MSD Ignition has been firing performance and race engines since 1970. To celebrate the company’s 40 years of ignition experience, MSD will be offering a limited-edition 6AL ignition control. This commemorative ignition control features the classic MSD ignition logo cast into the familiar red housing. Of course, it includes the high-energy capacitive discharge multiple sparks that made MSD the choice of performance enthusiasts. There will only be 4,000 of these units made—plus they come with a limited lifetime warranty. Information: www.msdignition.com or call 915/857-5200.										Nissan/Infinity Dual-Nozzle Nitrous With Bottle Booth Number 23351 Nitrous Express has combined performance, quality and easy installation in this new nitrous system engineered specifically for Nissans and Infinities. This system includes an Autolearn TPS switch, which allows the nitrous to activate only at wide-open throttle. A direct-plug-in fuel line adapter is provided to simplify installation, and the system includes Lightning-series fuel and nitrous solenoids, two Shark nozzles, two nozzle adapters, a 10-pound nitrous bottle and more. Fits late-model Nissans and Infinities, including 350Z, 370Z, G35 and G37s. Information: www.nitrousexpress.com or call 940/767-7694.

Embedded FlowBench Booth Number 21027 The Embedded FlowBench is the latest product development from Performance Labs LLC. It is a novel tuning aid designed to give performance enthusiasts critical information about engine air flow, enabling consumers to measure the effects of performance-enhancing engine modifications. It uses patented technology to measure signals from existing engine sensors, calculate engine airflow in real time and display the results for the user. Data is also logged in the meter and is downloadable via common USB flash drives. All logged parameters can be viewed in the included software. Information: www.performancelabsonline.com or call 812/360-2309.										Axles Booth Number 33200 Atomic Axle’s innovative designs represent a leap forward in the development of cutting-edge axles for today’s off-road vehicles. The patented arched steel housing provides 7 inches greater clearance than a stock Dana 60, while 35-spline chrome-moly axle shafts provide unrivaled strength. In the new Atomic axle, world-class ground clearance and state-of-the-art manufacturing have combined to deliver a new standard in performance and off-road prowess. Information: www.atomicaxle.com or call 877/758-9998.

Orange Programmable Sensor System (OPSS) Booth Number 45073 The OPSS concept is to replace a new sensor with same ID as the broken sensor. After replacing a new sensor on the tire, the shop finishes the process and the car owner drives home. The benefits of OPSS include no need to do the relearn process as the new sensor has same ID; no need to trigger a new sensor as the ECU knows it already; no need to buy a super expensive OBD tool. Information: www.orange-electronic.com or call +886-4-25388086.										Racing-Inspired Furniture Booth Number 24888 Intro-Tech Automotive’s racing inspired furniture and accessories are engineered for motoring enthusiasts and business professionals. Each piece is manufactured using the latest techniques and highest quality components. The chair features an embossed high-performance tire-tread armrest, height-adjustable metal shocks, ergonomic lumbar support system, aluminum shifter knob, coil-over spring suspension and brake caliper. All PitStop furniture is sold with Intro-Tech Automotive Incorporated’s lifetime warranty. Information: www.intro-techautomotive.com or call 866/319-8500.

Quick-Disconnect Coupler Booth Number 12724 The recent introduction of the new PS1 Safety coupler has revolutionized the quick-disconnect coupler industry, says Prevost Corporation. There is nothing like it in the industry, and the ease of use, safety and big increase in performance have created a huge demand for this product, which won Motor magazine’s top 20 tool award as well as the “Rudy” award for the best tool in the safety category from Professional Tools & Equipment. Information: www.prevostusa.com or call 800/845-7220.										Interchangeable Trailer Ball System Booth Number 31167 Premier Trailer Towing Products announces the release of Ball Swappers, a patented stainless-steel, interchangeable trailer ball system. Professional contractors, landscapers, farmers and discerning consumers who have multiple trailer applications will find Ball Swappers a priceless accessory. With three available post diameters and ratings up to 12,000 pounds (Class V), there are trailer balls to fit any application. Ball Swappers are uniquely designed to allow tool-free exchange of trailer ball sizes for the life of the purchaser. Information: www.ballswappers.com or call 507/402-5499.


Sprint Booster Booth Number 22582 Sprint Booster is engineered to enhance the driving experience by providing increased acceleration time (eliminating delay) on drive-by-wire VWs and Audis (1999 and up) by continuously measuring and converting the digital signal and providing the electronic control module with a new and altered signal for much quicker response. Sprint Booster is said to improve response, increase pedal input sensitivity and deliver more impressive off-the-line performance. Its simple plug-n-play installation takes just a few minutes and delivers instant response throughout the power band, making accelerating and rev-matching incredibly more fun. Information: www.sprintboosterusa.com or call 877/225-5577.										Micro-Glass Technology Now Available in Consumer Oil Filters Booth Number 22813 Commercial fleets use advanced micro-glass oil filters to extend the life of heavy-duty trucks and equipment. These high-tech oil filters use special synthetic glass microfibers about 10 times smaller than conventional cellulose filter fibers to provide superior filtration. High-performance lubricant manufacturer Royal Purple is now bringing this technology to the consumer market. Royal Purple new high-performance oil filters combine advanced micro-glass technology and high capacity with optimized flow characteristics for maximum performance and filter life. Information: www.royalpurple.com or call 281/354-8600.

Wipers Eliminate Bugs, Mud, Rain and Road Slime Booth Number 32141 Scrublade says that advanced, state-of-the art technology removes bugs, road grime and dirt from the windshield. Scrublade’s patented, advanced technology utilizes two blades to provide a clean, bug-free view of the road ahead. The secret is the hundreds of tiny triangular “scrubbers” on the leading edge of the two outer blades. The tip of each triangle pierces the debris and, as it passes through and widens to the base, the triangle breaks it apart, literally “scrubbing” your windshield clean. Information: www.scrublade.com or call 951/642-2625.										Big Brake Kits Booth Number 22387 Trophy Sport big brake kits from StopTech feature the four- or six-piston Trophy ultra-lightweight caliper with patented bridge. StopTech Trophy calipers are engineered to provide up to a 17% reduction in weight from StopTech ST calipers, depending on application, without sacrificing stiffness or performance. The Sport edition features newly developed silicone rubber dust seals around each piston to prevent debris from damaging internal features. The kits also include the company’s patented AeroRotor and AeroHat, both engineered to increase airflow for better cooling and performance. Information: www.stoptech.com or call 310/933-1100.


Custom Tuning for the 2010 Camaro Booth Number 22951 SCT Performance LLC announced the release of its updated General Motors custom tuning package. The updated General Motors tuning package adds custom tuning support for most 2009 General Motors cars and light-duty trucks, including the hot new 2010 Camaro V8. Using SCT’s Advantage III custom tuning software and a GM X3 Power Flash programmer, SCT dealers who purchase the updated GM custom tuning package can now offer custom tuning for a wider range of General Motors products. Information: www.sctflash.com or call 407/774-2447										Performance Brake Pads Booth Number 22387 StopTech street performance brake pads are said to be engineered to meet the demands of high-performance driving situations while maintaining their ability to work in normal driving conditions. The first full line of brake pads from StopTech combines the benefits of premium street brake pads with aggressive friction formulas suitable for light track use. StopTech street performance brake pads utilize para-aramid composites to deliver optimum stopping performance over a wide temperature range and are specially formulated to deliver linear response in both cold and hot conditions. Information: www.stoptech.com or call 310/933-1100.


Wrench Accessory Booth Number 12755 TR Tools LLC is proud to introduce its new Tite-Reach wrench accessory for accessing those “tite,” hard-to-reach spots when loosening or tightening nuts and bolts, saving time and frustration. When used in conjunction with a 3/8-inch drive and socket set or impact wrench (maximum 400 pounds), this new patent-pending design extends out from the nut/bolt to give the drive a greater degree of arc, allowing the user to finish the job in less time. The Tite-Reach is built to withstand even the toughest jobs. Information: www.tite-reach.com or call 866/721-9399.										Bore Brush Sets Booth Number 20563 Superior Transmission Parts Inc. announces The Bench Buddy. “Every one who sees the Bench Buddy for the first time immediately thinks back to all the times that they’ve had to wrap emery cloth around a stick or coat hanger and tried to clear, clean or polish a blind hole, bore or tube,” said Bob White, an ASE certified technician and developer of the Bench Buddy. “The most common remark we hear from mechanics when they see the Bench Buddy is, ‘Why wasn’t this invented long ago?’” Information: www.superiortransmission.com or call 800/451-3115.

Leading Edge Rust Control Booth Number 11954 The Defender-Plus corrosion module is a patented electromagnetic device that can be installed in a new or used vehicle for the specific purpose of helping to prevent rust. TPI Inc. says that the Defender-Plus module uses singular, alternating current technology that has been proven to be up to 99.7% effective in reducing corrosion during independent, rigorously controlled scientific experiments conducted by leading scientists from world-class laboratories. Defender-Plus is not only ecological but also represents the leading edge of technology and the ultimate in proven protection. Information: www.defender-plus.com or call 800/956-4197.										Tool Box and Truck Cover Booth Number 32179 Truck Covers USA introduces the new 2009 American X-Box. Line-X protective coating adds the protection of Line-X Xtra, a spray-on urethane coating fortified with DuPont Kevlar to this American work cover version. The Line-X permanently bonds to the top-of-the-line tool box inside and out, providing a weather-tight seal to protect against extreme heat, cold, moisture, abrasion and rust. The increased tensile strength rating makes the American X-Box resistant to scratches, gouges and punctures for a tool box and truck cover that really works. Information: www.truckcoversusa.com or call 858/622-9135

Cargo Carrier Booth Number 31087 Compacto carriers are crafted from A3 steel with powder-coated finish. They are available in universal fits for all vehicles with cross bars and can carry up to 150 pounds. Various sizes available, and custom sizes are available upon request. Drivers can make their roofs useful with a Compacto carrier for more carrying capacity. Information: www.strona.com.tw or call +886-7-2513336.										DVR Solution Booth Number 10252 The Hermes MVR from Witness Technology LLC is the ultimate DVR solution platform technology in the automobile industry. The compact unit yields 4+1 DVR channels in a modular rearview mirror and can be retrofitted onto existing factory rearview mirrors in any automobile. It provides onsite, real-time, multi-channel recording and is patented in three continents. Hermes MVR allows for custom integration of up to four video inputs and suits the needs of law enforcements, emergency responders, fleet cars, taxi, limos, racer car drivers and everyday end users. Information: www.witnesstech.com or call 847/829-1875.


Wheel Visualizer Booth Number 48049 Vrimz offers a simple and easy-to-use tool to allow customers to visualize a new set of wheels right on a photo of their actual car. This simple tool lives on the retailer’s own website and showcases all of the wheels in stock. In most cases, new wheels are added by the manufacturers themselves, so updates could not be simpler. Salespeople can take a photo of the customer’s car and then, in as little as one minute, show the customer the different wheels available. Information: www.vrimz.com.										OK Spark Plug Sensor Booth Number 12655 The OK Spark sparkplug sensor is a sturdy, handheld sparkplug and maintenance diagnostic tool that “sees” inside the cylinder head to look for an electrical arc, verifying that the plug is igniting—while under compression. The time-saving, innovative tool detects both voltage and spark without having to remove the sparkplug. Using the company’s exclusive Plasma Energy Event Recognition (PEER) patented technology, the OK Spark sparkplug sensor checks and diagnoses sparkplug firing. Information: www.okspark.com or call 866/657-7275.

Waterless Car Care Booth Number 12052 Splendor Carwash, an eco-friendly company, introduces a revolutionary line of waterless car care products that deliver professional detailing results. The company says that all of its products are biodegradable, non-toxic and hypoallergenic and that users can save time, money and water while maintaining the maximum value of their vehicles. Splendor says that it’s good for you, your wallet and your car and for the environment. Information: www.splendorcarwash.com or call 619/886-5440.										2005-2010 Mustang Rear Window Louver Booth Number 11462 These aluminum rear window louvers provide protection from the sun and keep the vehicle interior cooler on hot summer days, and they provide privacy without compromising visibility. An ABS louver is also available in a UV-resistant, textured black or smooth finish that can be painted. A ready-to-install, no-drill stainless mounting plate allows for a flush fit and can still be easily removed to clean the glass, when needed. Willpak applications go back to the mid-1960s for Mustangs, Camaros, Challengers, other cars and even trucks. Information: www.willpak.com or call 905/827-2357.

Mechanic’s Creeper Booth Number 12646 The Tail Bone is the new 100% American creeper seat from the manufacturer of the Bone line of mechanics’ creepers. It features large, 5-inch-diameter wheels that roll over shop clutter, air hoses, drop cords and rough surfaces with ease. The seat is big enough for just about any size user. The Tail Bone will be offered in a number of different heights, from a standard 13.5-inch creeper seat height to a 24-inch shop stool height and beyond. Who says functional has to be boring? Be the first on your block to get some Tail Bone. Information: www.bonecreeper.com or call 800/266-3321.										Online E-Commerce Package for Custom Wheels and Tires Booth Number 42075 AutoWare Technologies is proud to announce the release of its new eCommerce Package for its successful NextWheels Online program. Customers can now buy custom wheels and tires directly through the NextWheels Online program after they have visually previewed exactly how the wheels and tires will look on their vehicle. With a simple click of the “purchase” button, the selected wheels and tires are added directly to the retailer’s existing shopping cart, giving retailers the instant response that today’s consumers demand. Information: www.autowaretech.com or call 877/230-9695.

Ratcheting, Retractable Line Wrench Booth Number 12759 Riggio Innovations introduces its patent-pending ratcheting, retractable line wrench with interchangeable socket inserts—an advanced alternative to traditional line wrenches. Slotted sockets fit over the line and onto the nut to tighten or loosen in a true ratcheting fashion, eliminating slippage. The closed socket is especially useful in blind or hard-to-reach areas. There is also a slot to accommodate a torque wrench, rated at 30 ft/lbs. Once finished, remove the wrench from the nut with one-handed ease by pulling back the external button, which engages the retracting mechanism. Information: www.riggioinnovations.com.										Lighted Open-End Wrench Set Booth Number 12818 Hi:Beam, a brand of Bossco International, and an industry leader in all-in-one portable illuminators, announces its newest state-of-the-art product. The patent-pending Hi:Beam lighted open-end wrench set allows users to complete any project even in the tightest and darkest spaces. Each wrench has a recessed LED light on both open ends with three light options—low beam, high beam and emergency flashing. Set includes 14 options with seven double-ended wrenches in both metric and standard measurements. Rechargeable unit plugs into 110V socket. Information: www.bosscointernational.com or call 866/933-2595.

Line Truck Beds With Quality Wood Booth Number 23082 Bed Wood And Parts has developed a BedWood™ kit that will outfit any modern truck with the quality and good looks of wood. The RetroLiner is available for most pickups, SUVs, crossovers and the musclecar-era El Camino and Ranchero. The complete system requires only one tool (included) and requires no cutting or drilling. The RetroLiner converts any metal truck bed into a classic and durable wood surface without damage to the original steel. Each RetroLiner kit is custom built and precision cut. Information: www.bedwoodandparts.com or call 714/666-1999.										Combo Ground Light Bar Booth Number 23526 Delta Tech Industries is proud to announce the Delta Scout-Bar with forward camera, an update to the company’s popular combo ground light bar for Jeep Wrangler and trucks. In addition to housing two Xenon driving lights, two Xenon fog lights and two Xenon rock crawling lights, the bar now comes standard with super-bright LED turn lights. Another new feature is the front-mounted camera, which is permanently installed within a sealed watertight housing unit, providing surveillance of the front surface normally not visible while climbing. Information: www.deltalights.com or call 714/577-8028.

Leather Renovation Booth Number 12231 Auto dealers, collision repair shops, car washes and detailers can remove cracks, scratches, stains, color transfer and completely re-color (even with a different shade) automotive leather seats using OEM leather technology. Maximize the value of your customers’ cars; restore their seats to luxurious, like-new condition. Automotive leathers are originally made with Fenice technology. You can now get the original colors and topcoats that surpass the severe physical specifications required by the automotive industry, with an easy application method. Information: E-mail pobrien@valspar.com.										Toyota Tundra Fiberglass Light Bumper Booth Number 33172 Ansani Designs offers a fiberglass front bumper insert for 2007-current Toyota Tundras. It’s a direct replacement for the factory urethane piece. The Ansani Designs insert includes three molded light pods for 8-inch KC Rally 800 auxiliary lights. For strength, construction is from hand-laid-in-America uni-directional fiberglass. The Tundra inserts are shipped in a primer-ready gelcoat. Ansani Designs also offers optional hydro-printing in patterns ranging from carbon fibers to metal finishes to wood grains. Information: www.ansanidesigns.com or call 480/323-0504.

LED Jeep Flares, Grille and Cowl Hood Booth Number 33172 Ansani Designs introduces high-profile front fender flares, grille and a replacement hood for 2007-current Jeep JK Wranglers. Made from composite material, the direct-replacement flares and grille feature integrated Rigid Industries LED light bars. The flares, 6 inches wider than stock, feature a single 6-inch Rigid E-Series LED bar; the production grille will have a single 20-inch LED bar. Ansani Designs replacement hood (not shown) features a wide, low-profile scoop. Information: www.ansanidesigns.com or call 480/323-0504.										Yamaha Rhino LED Hood Scoop Booth Number 33172 Ansani Designs offers a fiberglass hood scoop/auxiliary light pod for the Yamaha Rhino. The scoop houses a 10-inch Rigid Industries E-Series bar-style LED light. Made from hand-laid fiberglass, the scoop is shipped in paint-ready gelcoat, or Ansani Designs can apply hydrographic prints ranging from multiple camo patterns to carbon fibers to animal hides to $100 bills. Rhino fiberglass speaker pods will also be introduced at the SEMA Show. Information: www.ansanidesigns.com or call 480/323-0504.

High-Zinc Conventional Oil For Classic Cars and Historic Racers Booth Number 20949 Joe Gibbs Driven now offers its high-zinc formula Hot Rod Oil in both conventional and synthetic versions. Joe Gibbs Driven Hot Rod Oil delivers outstanding cam wear protection as well as unique storage protection for street rods, restorations and vintage racers. Joe Gibbs Driven Hot Rod Oil features higher levels of ZDDP and rust inhibitors to protect engines during extreme operating conditions as well as extended periods of storage, and it does not need any aftermarket additives. Information: www.joegibbsracingoil.com or call 866/611-1820.										Moab Explorer Booth Number 30113 Introducing the Moab Explorer, a 2008 Chevy Silverado crew cab short bed customized for those who love the outdoors. This beefed up Desert Brown jewel is equipped with just about all the features you could possibly want accompanying you on your off-road exploration, including BedSlide’s Classic Weatherdeck, which is designed for all traditional pickups (non-Avalanche/EXT). Constructed with welded steel, four sealed roller bearings, three locking positions with new Squeeze handle, powder-coated finish, and aluminum side rails, accessing and organizing gear and tools is almost too easy. Information: www.bedslide.com or call 888/807-0099.


Blazing After-Image Effect Booth Number 11752 The Fantasma Owl from Shiniest Industries is a programmable LED lighting system that attaches to a vehicle’s wheel. When the wheel rotates, the product creates animated full-color images of characters using “photogene effect.” The product can show an eye-catching “Blazing After-Image Effect” on the wheels of the moving vehicle. The vehicle owner can show his/her individuality, but it also serves as a great platform for commercial usage, sales promotion and advertising. Users can design their own images and change them as they wish using customized software. Information: www.shiniest.com.tw or call 02-2377-4175.										Mobile Laptop Stands Booth Number 11752 The Mobotron from Shiniest Industries is an in-car laptop stand for mobile computing. The Mobotron has three series for different users. The MS-525F offers a heavy-duty telescoping stand with sure-grip laptop deck and USB cooling fan. The MS-434 provides an easy-hold laptop deck that is said to be ideal for easy mounting and removing of a laptop. A user friendly practical stand great for small/medium size vehicles. And the MS-323 offers a quick-release ball clamping system for mini-size PCs measuring 6.5 to12 inches. Information: www.shiniest.com.tw or call 02-2377-4175.

Super-Duty Antifreeze Booth Number 21225 Be Coolant from Be Cool is an extended-life, super-duty coolant and antifreeze. Be Coolant features a new-generation, earth-friendly biodegradable propylene-glycol formula that protects cooling systems and aluminum components down to 26 degrees below zero (F). The company says that Be Coolant provides 300,000 miles of extended coolant protection for all performance and severe-duty applications, including American, European and Asian high-performance cars as well as diesel-powered tow vehicles and RVs. Additionally, Be Coolant features a self-sealing capability for sealing hairline cracks in aluminum engine blocks and cylinder heads. Information: www.becool.com or call 800/691-2667.										Truck Bed Seating Booth Number 33162 BedRyder Inc. is truck bed seating that is useful for getting everyone to the lake, campsite, desert, hunting or fishing spot in one vehicle and tailgating before the game. According to the company, BedRyder is the only removable truck bed seating device that meets federal safety standards for passenger seating, and it works with or without truck bed shells or toppers. BedRyder is removable in seconds and fits both compact and fullsize trucks. It is legal in all 50 states, though some states do have stipulations for use. Information: www.bedryder.com or call 770/846-9067.


Windshield Scratch Polishing Kit Booth Number 34032 The CRL scratch polishing kit from C.R. Laurence Co. Inc. is a low-priced, lightweight, portable tool capable of removing light surface scratches from automobile windshields, the company says. It can also be used to polish out rubs, fine lines, stains and discoloration on mirrors or glass of any kind. Operating on 110 volts AC, the CRL scratch polisher is well balanced for smooth action. Included in the kit is a Makita vertical polisher with variable speed (600–2,000 rpm), a rubber back-up pad, spanner wrench, side handle, polishing head and 1 pound of Cerium Oxide. Information: www.crlaurence.com or call 800/421-6144.										High-Speed Flaring Tools Booth Number 24522 BrakeQuip has introduced high-speed flaring tools, BQ350 and BQ351, allowing users to produce professional tube flares by simply dialing and activating the required operation, the company said. The BrakeQuip flaring tool produces single and double flares to SAE and DIN standards on any 3/16- to ½-inch light-walled tubing. Product features include punch turrets that have OP-1 and OP-2 punches positioned side by side; cam-lever operation; automatic punch extraction; a smooth die channel that does not mark tube; and it comes in a rugged plastic case. Information: www.brakequip.com or call 805/251-9193.

Windshield Saver Kit Booth Number 34032 The C.R. Laurence Co. Inc. windshield saver kit helps to simplify windshield restoration for stone-damaged windshields and is available in single application and five-application fleet packs. The kit uses a two-part epoxy compound to repair windshields; the compound hardens and bonds to fill chip crevices, preventing radial cracks. There is no drilling required, the company says, so application is easy and effective on a wide range of pit types. The clear epoxy will not affect visibility and restores the windshield to nearly new condition. Information: www.crlaurence.com or call 800/421-6144.										Portable Battery Box With Built-In Six-Stage Smart Charger Booth Number 33205 ARK Corporation has developed the patented Powerpack. The user simply places a 12V battery into the Powerpack, and it converts the ordinary battery into a multi-function portable power source. Powerpack provides the flexibility to use up to a 130Ah deep-cycle battery and incorporates a six-stage smart charger designed to charge, condition, maintain and prolong the life of the battery. There is also a battery-condition LED monitor, a keyed battery isolator and an input/output accessory port for operating any 12V appliances. Information: www.arkcorporation.com or call +61 2 9678 9036.


Heated Urethane Adhesive Booth Number 34032 The C.R. Laurence Co. Inc. Powr Bond heated urethane adhesive is specially formulated as a safe, fast alternative to room-temperature-applied, one-component urethanes, the company says. The heated urethane accelerates the curing of the material when heated first in a urethane oven. This provides fast and safe driving-release times for customers who demand their vehicle back quickly—as little as 30 minutes when used on vehicles without a passenger-side air bag; two hours with passenger air bag at 15°F (-9.4°C) and 25% relative humidity. Information: www.crlaurence.com or call 800/421-6144.										TPMS Re-Learn Tool Booth Number 40215 Bartec USA LLC’s Tech400 plus TPMS re-learn tool programs the TPMS sensor IDs to Asian vehicles that require this complex OBD process. The Tech400 plus is a sensor-activation and scan tool in a single package, making it easy and fast to operate. The Tech400 plus utilizes a sensor programming process based upon those developed by Bartec and used in assembly-plant operations. The Tech400 plus features an OBD cable connection and an easy-to-navigate menu and offers market-leading vehicle coverage, including Toyota, Honda, Nissan, Mitsubishi and Hyundai. Information: www.bartecusa.com or call 866/407-8767.


Soft Roll-Up Tonneau Cover Booth Number 31055 TruXedo Inc. is proud to introduce the Edge, a soft roll-up tonneau cover that offers great looks and quality at a competitive price. With an easy, no-drill, clamp-on installation, it is on the truck in under 20 minutes. TruXedo says that the Edge’s design improves the appearance of any truck, with an aerodynamic arched back that meets the tailgate for a smooth look. It features tension control, which adjusts in seconds to keep the cover tight and taut, and has superior hook-and-loop fastening for maximum sealing. Information: www.truxedo.com or call 605/664-9336.										Backup Light Bar Booth Number 23526 Delta Tech Industries is proud to announce the Delta Rear Twin-Cam Bar, an update to its backup light bar for trucks and SUVs. In addition to housing two powerful 55W Xenon flood backup lights, the bar now comes equipped with super-bright LED stop and turn lights. Delta is also offering an optional reverse-activated backup camera mounted inside the bar, giving the driver a new level of visibility when reversing in tight places or parking. An optional monitor includes a 7-inch TFT LCD screen and a stand-alone rearview mirror. Information: www.deltalights.com or call 714/577-8028.

Ball Mounts Booth Number 34101 Curt Manufacturing announces the launch of the Euro Mount. This new line of stylish and intelligent mounts, inspired by European design, will initially include five different configurations, each offered with a 2-inch or 1-7/8-inch permanently attached trailer ball. The durable carbide black powdercoat finish adds to the look and provides excellent corrosion resistance. All Curt Class 1 and 2 receivers currently include a ball mount. Now customers will have the option to choose a standard mount or Euro Mount with these hitches. Information: www.curtmfg.com or call 715/831-8713.										Receiver Caddy Booth Number 32094 The DU-HA receiver caddy is designed to hold ball mounts in the bed of pickup trucks and the rear cargo area of SUVs. The heavy-duty receiver caddy is constructed of fiberglass-reinforced nylon and is designed to hold two standard ball mounts, with room for trailer balls and hitch pins in the base. The lockable pin mechanism helps prevent theft as well as providing a safe storage area and reducing the risk of flying projectiles. Information: www.receivercaddy.com or call 218/998-3842.



Canted Four-Bar Rear Suspension Booth Number 23085 Chassisworks’ g-Bar/g-Link system for ‘60s and ‘70s Ford/Mercury and GM musclecars is a canted four-bar rear suspension conversion that offers superior handling and ride characteristics, the company says. The system can be outfitted with VariShock adjustable coil-overs and a selection of spring rates or ShockWave air suspension for an in-the-weeds stance at the push of a button. Some applications require minor chassis modifications to facilitate Chassisworks self-positioning installation method. This simplified method uses existing vehicle features to assist positioning and eliminate any guesswork or complicated measurements prior to welding. Information: www.cachassisworks.com or call 800/722-2269.										Brake Controller Booth Number 34101 Curt Manufacturing introduces the Reflex Brake Controller. No brake controller on the market is more advanced than the Reflex, the company says. It features a dual-axis accelerometer, assuring smooth, safe stops. The unit self levels with one push of a button, and the quick-plug connector literally makes installation a snap. Adjustable power output, a manual override lever and a bright digital display ensure precision performance. The Reflex controls two to eight brakes and is backed by a limited lifetime warranty. Information: www.curtmfg.com or call 715/831-8713.

042 Wheel Booth Number 43225 American Eagle Wheel Corp will be releasing the new 042 in its MSR wheel line. The part will be offered in two finishes for the import and midsize category. The 042 will be offered in 20x7.5 and ready for viewing at the 2009 SEMA Show. Information: www.msrwheels.com.										Mini Vehicle DVR Booth Number 10250 G.N.D Technology Co. Ltd introduces the DVR-001S mini vehicle DVR, which uses an SD card as a storage device. As long as the vehicle is fitted with this device, the user can easily record moving scenery, traffic or other surroundings. It can also be used at home or in outdoor areas as a security DVR. It features infrared day and night recording with a VGA 640x240- pixel mode and can reach 30fps to catch quick views. The external memory supports SD/MMC cards from 256MB to 32GB. Information: www.gaond.com or call 86-755-84516601.


Modular Cab System for Polaris Ranger Booth Number 36113 Curtis Industries LLC has introduced a new modular cab system for the 2009 Polaris Ranger utility vehicle. The system allows rapid transformation from a fully enclosed cab to an open-air ride in only 60 seconds. The Curtis Rapid-Convertible System allows the user to choose one or all components for maximum flexibility as the weather changes. A simple ROPS base frame with cab receiver mounts provides safety and easy installation. Information: www.curtiscab.com or call 800/343-7676.										Interior Dash Kit Booth Number 11225 Auto Fantasies suggests adding one of its beautiful interior dash kits for those who want to dress up the interior of a classic car or truck. Auto Fantasies offers thousands of patterns in traditional wood colors and types ranging from Andes rosewood and walnut burl wood to new high-tech finishes such as brushed aluminum and carbon fiber as well as top-selling synthetics such as oxford burl wood and California walnut burl wood. The company says that is has something to dress up any car or truck interior. Information: www.autofantasies.com or call 914/432-7571.

Methanol Fuel Transfer Pump Booth Number 33142 Great Plains Industries introduces its brand-new EZ-8 methanol fuel transfer pump, which is specifically designed for transferring alcohol-based fuels. This 12-volt pump can be used with methanol, ethanol and high-concentration racing fuels. The pump mounts on tanks or barrels with standard 2-inch NPT threads. The pump weighs just 9 pounds, delivers up to 8 gpm and has an explosion-proof motor with a full two-year factory warranty. Information: www.gplains.com or call 800/835-0113.										Methanol Fuel Transfer Pump Booth Number 33142 The Great Plains Industries high-flow M-150S methanol transfer pump can be used with methanol, ethanol and high-concentration racing fuels. The 12-volt, 15-gpm pump mounts easily on tanks or barrels with standard 2-inch NPT threads. The pump features an explosion-proof motor and a full two-year factory warranty. Information: www.gplains.com or call 800/835-0113.


063 Series Wheel Booth Number 43225 American Eagle Wheel Corp. releases its new 063-series wheel at the 2009 SEMA Show. The 17x9 wheel fits perfectly into the Eagle truck family and will be offered in three finishes with the rugged off-road look that American Eagle is known for. Made in America. Information: www.aewheel.com										Transfer Pump Security Collar Booth Number 33142 The new security collar from Great Plains Industries (GPI) is an inexpensive theft-deterrent device for fuel transfer tanks. This device secures a GPI fuel transfer pump mounted on a tank or barrel to protect against fuel theft. The security collar works great for vent caps, too. The synthetic polymer material stands up to all kinds of weather. The security collar accepts standard Master or Master 40 style locks (sold separately). Information: www.gplains.com or call 800/835-0113.

Heavy-Duty Hand Cleaner Booth Number 11747 Jig-A-Loo USA Inc. announces Jig-A-Clean, a multi-purpose hand cleaner that removes ingrained dirt, grease, oil, tar and sludge without the use of water or towels. Jig-A-Clean differentiates itself with its practicality and ease of use. Rubbing your hands together with a light spray of this foam collects dirt, grease and oils into small flakes that drop away, the company says. Jig-A-Clean is gentle on the skin and leaves behind no foul odor or residue. Jig-A-Clean is a quick and easy solution to get rid of dirt in seconds. Information: www.jigaloo.com.										Billet-Aluminum Safety LED Taillight Booth Number 23475 Lokar is proud to introduce its billet-aluminum safety LED taillight. Made of 1¼-inch billet 6061-T6 aluminum, the taillight housing bolts directly to a Lokar Dial-In Board or can be mounted in a universal location. Taillight wiring can be hidden in a machined slot on the Lokar Dial-In Board. Each taillight is equipped with long-life red LED lights for safety and includes stainless-steel mounting hardware. Available in black, polished or clear finish. Information: www.lokar.com or call 865/966-2269.

Interior Battery Disconnect Lever Kit Booth Number 23475 Lokar’s new interior battery disconnect lever kit gives drag racers the convenience of turning the electrical power on or off from the driver’s seat. The red anodized billet-aluminum power lever provides quick visual recognition and works in conjunction with the fire system kill switch. The kit comes with an 8-foot push/pull cable, and the master power switch is available in 125- or 300-amp versions. All mounting hardware is included. Lokar Direct-Mount and Lokar Vari-Mount mounting styles are available. Each style is compatible with many race shifters. Information: www.lokar.com or call 865/966-2269.										New Vehicle Booth Number 21546 Saleen Performance Vehicles, maker of high-performance vehicles for 25 years, will debut its all-new S281 S/C (shown) this year at the SEMA Show. The S281 S/C is based off the 2010 Mustang. The company says that it is a true American exotic, with expressive styling and extreme performance. It will mark the second product from Saleen Performance Vehicles this year, following the launch of the company’s 435S in July, also based off the 2010 Mustang. The 435S gives its owner a refined, exhilarating driving experience at an affordable price. Information: www.saleen.com or call 949/307-5801.

Deep-Cycle Battery Booth Number 23561 Optima Batteries announces the release of the new group 27F YellowTop, which offers greater power, more than 300 discharge/recharge cycles and is an exact original-equipment fit for an extensive line of automobiles. The group 27F YellowTop fits Asian SUVs and pickups such as Toyota Tundra, Toyota Landcruiser and Nissan Titan. It also fits several Lexus and Infiniti models and a number of domestic diesel and vintage musclecars. The Group 27F YellowTop batteries are available through leading battery distributors internationally. Optima’s colored top and six-pack design are known throughout the world. Information: www.optimabatteries.com or call 888/867-8462.										Rocker Panel Side Step Booth Number 30137 Rampage introduces the retractable Rockslider step, designed for dual use as both an entry step and rocker panel side protection. Use as a side step or release the step lock to fold up into the rocker guard position for side protection and added off-road clearance. High-pressure gas shocks pull and hold the bar in the upright, rocker guard position. Step pressure on the bar returns and locks the bar into the step bar position. Textured, black powdercoated finish is durable and complements factory components. Information: www.rampageproducts.net or call 951/277-4949.

Online Ordering Products Booth Number 45169 Tire wholesalers report that sales and revenues are up in spite of the economic downturn, thanks to TCS’s ePower software and related products, the company says. TCS’s ePower is a fully integrated, real-time e-commerce system for wholesale businesses. The newest features include the easiest-to-use single-point search and search analysis in the industry, a product compare and selling-price feature, quick-order feature and real-time order processing. TCS says that ePower is a significant piece of the comprehensive products and services the company offers to drive success for their clients. Information: www.tcstire.com or call 888/449-8473.										Two-Piece Pedal Set Booth Number 20520 Shutt Auto has released its universal two-piece pedal set, which is based on the award-winning TRK but is now available as a two-piece set for automatic vehicles. The set features a universal fit and is made from injected aluminum with stainless-steel details and a laser-printed Shutt logo contrasting with a matte-black background to create an innovative and distinctive look. Shutt says that it’s a great upgrade option to any automatic stock pedal. Information: www.shuttauto.com or call 888-ShuttAuto.


Trailer Hitches Booth Number 32211 TeleSwivel hitches extend out from the vehicle and move from side to side, dramatically increasing the “target zone” for connecting hitch and trailer. Regardless of drivers’ towing experience, they will find connecting trailer and truck to be faster and easier. Many drivers have found that they can attach the trailer singlehandedly. Simply get close and move the hitch, not the truck. The TeleSwivel product line will include TeleSwivel Pro (Class III and IV up to 10,000 pounds) and TeleSwivel XTReme models (various limits over 10,000 pounds). Information: www.williamsinnovations.com or call 919/246-9249.										Steel Tonneau Covers Booth Number 31189 Yi Ting Enterprise Co. Ltd introduces its all galvanneal sheet steel tonneau covers. The galvanized steel plate possesses excellent anticorrosive abilities and added electro-deposition painting as the base coat enhances the anticorrosive features, passing more than 1,000 hours of salt spray corrosion tests. The paints on all of the surface color coatings are the same as those used by OEM automobile factories. No drilling is required for installation, so customers may install and replace the covers in accordance with demand. Information: www.yiting.com.tw or call 886 2 26807760.

Ethanol Content Analyzer Booth Number 21212 The Zeitronix ethanol content analyzer (ECA) with Zeitronix flex-fuel sensor provides ethanol content readings and fuel temperature readings as both digital readouts and analog output. The system makes a perfect fit for use in E-85 conversion projects or for existing flex-fuel-based vehicles. The ECA provides real-time display of fuel ethanol content from 0% to 100% and fuel temperatures in Fahrenheit and Celsius ranging from -40 to 125 °F (-40 to 52 °C). The surface-mountable aluminum enclosure with LED display is visible even in direct sunlight. Information: www.zeitronix.com or call 310/328-1234.										PVD Eco Chrome Booth Number 43225 American Eagle Wheel Corp. goes green. With the introduction of the new PVD Eco chrome, Eagle says that its finally bringing the wheel industry into the green belt. The chroming process is done without the harmful chemicals that standard chroming emits, and the Eco chrome may be run through winter without the pitting that comes along with standard chroming. Information: www.bossmotorsports.com.

Wheel Care Products Booth Number 43225 American Eagle Wheel Corp introduces its new wheel care products. After more than 30 years of building wheels in the U.S.A., the company has come up with what it calls the perfect formula to keep wheels safe from the harsh elements of winter and ocean-side living and also the perfect polish to restore the original finish back to the wheels now on owners’ vehicles. Boss protectant and polish is formulated by a wheel company for your wheels. Information: www.bossmotorsports.com										Honda Fit L15A7 Engine Booth Number 24887 Honda Performance Development, Inc. (HPD) submitted a prototype concept to the Sports Car Club of America for its FF program. The concept utilizes a 1.5-liter Honda Fit L15A7 engine and an existing FF chassis. As part of its recently announced grassroots motorsports initiative, HPD would supply parts from intake to exhaust as well as chassis conversation kits. The complete FF race kit is expected to retail for under $12,000. Individual components would also be available to purchase separately. Information: http://racing.honda.com/hpd.

Throttle Assemblies and Pedal Pads Booth Number 23475 Lokar’s nostalgic Lakester hot rod throttle assemblies and brake/clutch pads will give your customer’s favorite vehicle an all-new look. The removable lower arm is splined for versatility in mounting to the right or left of the mounting bracket. Lakester pedals feature curved pads and arms and are available in chromed, black and raw. The throttle pedal is designed using Delrin bushings for smooth operation when throttling up or down during daily use. Made in the USA with a lifetime warranty. Information: www.lokar.com or call 865/966-2269.										Digital Printers Booth Number 11103 Mimaki USA will introduce two new digital printers that the company says will create a lot of buzz for vehicle wrap and graphics professionals. The CJV30 Series (shown) is an integrated print/cut system that automatically prints and contour cuts without any in-between steps and is available in four sizes from 24 to 64 inches. The UJV-160 is a hybrid printer that utilizes ultra-low-heat-emitting UV LED curing technology for printing on heat-sensitive media, and it has an attachment that converts it to a flatbed for printing on rigid materials. Information: www.mimakiusa.com or call 678/730-0170.

Wet Wipes Booth Number 11928 With wiping tasks in the shop varying from light-duty surface wiping to tough grease and solvent cleanups, SCA Tissue offers a full line of innovative Tork wipers and dispensing systems to make daily life easier for end users. The Tork ShopMax wet wipes are the newest addition to the Tork high-performance wipers lineup. The wet wipes, being pre-moistened, eliminate the need to add water or additional cleansers, which helps customers save time. Information www.torkusa.com or call 317/371-2308.										Electronic Fuel Sensor Booth Number 23328 Maxima Technologies’ electronic “green” sensor, called Gen-III IntelliSensor, provides a self-calibrating function so that it can be used in any fuel, including biodiesel. This innovative sensor not only measures tank level, accurately accounting for myriad fuels on a real-time basis, but it can also be programmed for volumetric measurement. It works as a drop-in replacement for any sender using SAE five-hole mounting flanges. Gen-III IntelliSensor features no moving parts. Information: scott.murr@maximatech.

Pistons and Crankshafts Booth Number 22816 Wiseco Piston and K1 Technologies say that they have co-developed the best and most extensive lineup available today. Wiseco tops off K1 Technologies’ 4340 steel crankshafts and H-beam connecting rods with specially designed 2618 alloy forged pistons. The forged pistons are the toughest on the market, Wiseco says, yet provide quiet and long-wearing performance. Wiseco’s ArmorGlide skirt coatings, offset pins, nitride steel/Napier GFX ring packs and expertly designed skirt profiles are standard features in all Chevrolet LS, Chrysler Hemi and Ford Modular pistons. Information: www.wiseco.com or call 440/951-6600.										Hand Cleaner and Multi-Surface Cleaner Booth Number 11928 Both the Tork Premium ShopMax wet wipes hand cleaner and the Tork Premium ShopMax wet wipes multi-surface cleaner feature a premium base sheet with apertures that dissolve and absorb dirt, grease, grime, paint and oil. The hand cleaner wipers contain conditioners and moisturizers to prevent skin breakdown. The ShopMax wet wipers come in convenient 72-count buckets with built-in handles for easy portability. Information www.torkusa.com or call 317/371-2308.

Non-Swivel Reusable AN-Style Hose Ends Booth Number 24720 Redhorse Performance announces the availability of non-swivel reusable AN-style hose ends, which feature Redhorse’s exclusive highly polished anodized finish. These hose ends complement the current Redhorse line of swivel seal hose ends to present a competitively priced complete line of hose ends, adaptors and tees along with many specialty fittings. These fittings are perfectly suited for use with the Redhorse line of braided stainless-steel hose and black nylon braided hose, which features a stainless-steel core. Information: www.redhorseperformance.com or call 951/782-0083.										Spray-on Insulation Booth Number 11466 LizardSkin is the brand name of two different products: LizardSkin ceramic insulation, a thermal insulating coating, and LizardSkin sound control, a sound-damping coating. Both have been specially formulated for the automotive industry using the same cutting-edge ceramic particle technology as Mascoat Products’ highly successful industrial and marine thermal and sound insulating coatings used the world around. This technology allows the coating to be applied seamlessly, rapidly and very thinly while at the same time providing superior thermal and sound protection. Information: www.mascoat.com or call 800/549-0043.

Business Center
Booth Number 40013

GE Money recently launched the Business Center (www.businesscenter.com) to nearly 80,000 partner contacts. The site, available only to GE Money’s partners, is an online portal providing access to a suite of tools that can help businesses manage their consumer financing programs more easily and effectively. Businesses can access real-time sales data, download marketing materials, conduct training programs with their staff, and help customers apply for credit—all with the click of a mouse. To learn more or see a preview video about GE Money’s Business Center, go to www.gemoney.com/business or call 866/210-1646.

Electronic Suspension
Booth Number 21634

Intrax Suspension announced the release of Maxtrac electronic suspension, which the company says is the first truly self-contained electronically adjusted dampening available in a coil-over suspension kit. The shock or dampener contains all of the necessary motors internally, without bulky attachments that don’t fit cleanly under the hood. The shocks are then attached to a special stand-alone electronic control unit, which allows the shocks to be adjusted according to five preprogrammed settings stored in the ECU via a small, surface-mounted membrane switch. Each vehicle is supplied with individual base settings. Information: www.intraxsuspension.com or 949/252-0800.

Sparkplug Boot Puller
Booth Number 12942

Cherokee Enterprises is proud to introduce its newest product, the Cherokee sparkplug boot puller. This handy tool, invented for technicians by technicians, efficiently removes the plug wire boot from the sparkplug in one simple step without breaking the boot. Pliers or screwdrivers can disintegrate the boot or the plug. The Cherokee sparkplug boot puller removes the spark plug wire boot in one piece without breaking the boot or the spark plug. Information: E-mail jdillworth@mei.net or call 269/382-0490, Ext. 231.

Adjustable Ladder
Booth Number 33203

The Original StepDaddy Ladder, born in the USA, will be launched at the 2009 SEMA Show in Las Vegas. The New StepDaddy ladder is an all black anodized steel product with a lifetime warranty. The company says that it is easy to install and comes with a handle to provide more stability for ease of entry and exit from all types of pickup-truck beds. It features adjustable heights to accommodate all truck sizes. Information: www.stepdaddyladder.com or call 602/577-0460.

New Products Preview

Thu, 10/01/2009 - 16:41

SEMA News - October 2009

100+ Products to Be Unveiled at the SEMA Show


Magnetic “Light-Mine” Booth Number 38063 Though not much smaller than a golf ball, the new Risk Racing® Magnetic “Light-Mine” is a powerful spotlight that can be used almost anywhere. It has an intensely bright wide-angle LED and 12 powerful rare earth (neodymium) magnets that allow users to stick it to any steel surface or rest it on any surface and aim the light toward the workspace at almost any angle. Because of its 12 rare earth magnets, it also works as a “pick up” tool for dropped screws, nails and hardware. Information: www.riskracing.com or call 704/658-9332.										Secretaudio SST Booth Number 23975 Control your car’s hidden audio system from the palm of your hand. Secretaudio SST is the third generation of Custom Autosound’s hideaway audio system. The SST LCD display unit can be mounted almost anywhere and controlled by RF wireless remote from up to 40 feet away. This car audio system offers great flexibility for mounting in any type of vehicle. The main receiver/amplifier unit is usually hidden under the seat or behind the dash. The display measures only 5x2x¾ inches. Information: www.custom-autosound.com or call 714/773-1423.

Convenient Cutter Kit For Holemaking Booth Number 12141 The Rotabroach® Annular Cutter Kit (Part No. 11090) makes holemaking in sheetmetal and plate stock more convenient. Packaged in a case that stores seven of the most widely used tool diameters, the annular cutters are ideal for use in general fabrication, maintenance and electrical applications, spotweld removal, restorations and automotive aftermarket installations. Each kit also includes an arbor assembly, extra pilot, center punch, washers and instructions on use. The Rotabroach Cutters can be used in hand-held electric drills and drill presses. Information: www.blairequipment.com or call 810/635-7111.										Bullet Series Pistons Booth Number 20638 Bullet Series pistons from CP Pistons are a new price-conscious product line devoted to high-performance applications and sportsman racers. These pistons are manufactured from 2618 alloy and utilize an “X” forging for added structural support, strength and durability. The new series of off-the-shelf pistons has many custom features and include all of the company’s engineering enhancements, including anti-detonation grooves, accumulator groove, pick lock grooves and double force-fed pin oilers with reservoir groove. Information: www.cppistons.com or call 949/567-9000.


MaxJax Auto Lift Booth Number 12247 Dannmar Equipment has officially released the one-of-a-kind MaxJax automotive lift also known as the "ultimate garage lift." The patented MaxJax system is the only auto lift that is fully portable and stowable. It is a commercial grade, multi-vehicle, two-post lift, heralded by garage owners for its ability to fit easily in small garages and shops.The low-rise system has a lifitng capacity of 6,000 pounds yet features a maximum height of 89 inches when in use, and can be stowed in 2 square feet of space. Information: www.dannmar.com/maxjax										Lift and Leveling Kits Available in Camouflage Booth Number 34115 Daystar Products, a leading manufacturer of lift and leveling kits for trucks and SUVs, now offers many of its popular suspension products in a unique camouflage finish. These distinctive new accessories allow enthusiasts to customize the undercarriage of their vehicles with no hassle and with no impact on ride quality. Daystar’s new camouflage lift and leveling kits are available for several popular Dodge, Ford, and Jeep applications. These spacer kits feature a “natural” camouflage finish that is perfect for any outdoorsman. Information: www.daystarweb.com or call 800/595-7659.


Shock Absorbers for Popular Leveling Kit Applications Booth Number 34115 Daystar Products now offers a line of Scorpion performance shock absorbers available for several popular applications. Paired with Daystar’s Comfort Ride lift and leveling kits, Scorpion performance shock absorbers provide the “total package” for anyone who wants no-hassle, one-stop shopping when adding 2 to 3 inches of lift to their truck, Jeep or SUV. Daystar Scorpion Performance shock absorbers are specifically tuned for each vehicle application to ensure optimum performance. Information: www.daystarweb.com or call 800/595-7659.										DashDAQ XL Booth Number 23520 DashDAQ XL is said to be the most versatile most powerful vehicle data acquisition device on the road. Users can monitor, modify and improve their driving experience today, combining all of their cluttered gauges into a touch-screen device that allows for up to 24 gauges on a single screen. With optional GPS navigation, media player, fuel economy calculator, read and clear DTCs and much more, the DashDAQ XL lets users see more, know more and do more than ever before. Information: www.dashdaq.com or call 877/888-2534.


White Wall Wipes™ for White-Wall Tires Booth Number 23781 With the world’s first wipe designed specifically for maintaining white-wall tires, users can quickly wipe their tires daily with White Wall Wipes™ from Detail Pro® Wipes and enjoy that just-cleaned look every day. The soft premium wipes are pre-moistened with a specially designed cleaning solution that removes brake dust and road grime to safety clean all white-wall tires. Consumers love the idea of being able to touch up and clean their tires anywhere without the need of a hose or bucket. Information: www.whitewallwipes.com or call 866/272-0253.										HID Xenon Headlight Conversion Kit Booth Number 12136 The patented JN-All-In-One HID headlight conversion kit from Guangzhou Jinnuo Electronics provides the ballast and bulb together. It is an easy-to-install, push-and-switch installation and offers low starting current to protect the bulb. It is waterproof, and the digital chip controlling and trailing circuit reduces interference. It offers an expected ballast life of 3,500 hours. Information: www.gzjinnuo.com or call 86-20-85667277-803.

Cylinder Heads for Dome or Flat-Top Pistons Booth Number 24529 EngineQuest® (EQ®), a leading supplier of new stock and performance cylinder heads, now offers its small-block Chevy performance cylinder head with a modified combustion chamber. The new combustion chamber is designed to accept either a flat-top or dome configured piston, allowing oval track and drag race engine builders even greater options in their quest for speed. The new EQ cylinder heads were developed for maximum power with minimum effort. Information: www.enginequest.com or call 800/426-8771.										OEM Dynamometer Booth Number 20517 Dynocom Industries has released a heavy-duty OEM dynamometer to the public. The Dynocom DC-1250 has several product changes over the OEM dynamometer. The shaft sizes have been increased to 1.5 inches from the 1.25 inches that are standard. A larger eddy brake that is rated at 700 hp instead of 600 hp has been added in addition to X-Cut knurling and integrated tie-down electronic anchoring indication. These features allow the dyno to support higher speeds, higher torque/power, and increased repeatability. Information: www.dynocom.net or call 866/436-DYNO, Ext. 1102.

Zinc Replacement Additive Booth Number 11758 Hy-Per Lube, a manufacturer of high-performance lubrication products for over 50 years, announces the availability of Hy-Per Lube Zinc Replacement Additive (ZRA). The EPA and OEM engine manufacturers have instructed motor oil companies to reduce the levels of zinc dialkyldithiophosphate (ZDDP) in their oil. When added to any motor oil, Hy-Per Lube ZRA is said to provide up to two times the EP wear protection over high-content ZDDP motor oils and is safe for use in all engines, even those with catalytic converters. Information: www.hyperlube.com.										Billet-Aluminum Upper Control Arm System Booth Number 32173 ICON Vehicle Dynamics is proud to announce the release of its billet-aluminum upper control arm system for 2007 to current Toyota Tundras. These control arms are said to enhance the handling and articulation of the Tundra’s suspension. They are constructed of 6061 aluminum and are CNC machined for precise suspension geometry. The Teflon-lined uniball bearings installed in the arms articulate more than the stock ball joint and are more durable. Information: www.iconvehicledynamics.com or call 951/272-ICON.

Performance Series 2.0 Rear Mono-Tube Shock Booth Number 32173 ICON Vehicle Dynamics is proud to release another new edition to its coil-over line for the 2009 to current Ford F-150. These adjustable coil-over shocks are said to provide added performance and ride height, not only increasing the handling and performance of the vehicle but increasing clearance for 33-inch tall tires. The shocks feature nitro-steel shafts that will not chip or rust like chrome shafts and come with a 250 psi nitrogen-charged internal reservoir. Information: www.iconvehicledynamics.com or call 951/272-ICON.										Multi-Use Tool Tests Circuits, Fuses and More Booth Number 12146 InventHelp® introduces Megatester®, a unique flashlight that can also test unenergized electrical circuits.The Megatester® is said to be a safe, basic way to test circuits, switches, fuses, cords, circuit breakers, trace wires, run tests for bad grounds and much more. The product helps to quickly and easily solve electrical problems. It tests tools, appliances, autos, boats, recreational vehicles, motor homes, campers, trailers and many more items. The Megatester® works on 3-, 6-, 12- and 24-, 110- and 200-volt unenergized circuits. Information: www.inventhelp.com or call 800/851-6030.

Purpose-Built Race Suit Booth Number 23059 Designed for safety, durability and comfort, the purpose-built race suit by MasterCraft is constructed from the highest-quality materials available. The suit features Nomex fire-retardant material on the upper half and Nomex IIIA material on the lower half of the one-piece suit. Providing maximum breathability and moisture wicking, the material is durable and provides exceptional flame protection. The suit is SFI 3.2A/5 fire rated and exceeds all stated SFI specifications and is constructed with an exceptional level of unrivaled craftsmanship. Information: www.mastercraftseats.com or call 800/565-4042.										Motorcycle Dryer Crosses Over to Auto Enthusiasts Booth Number 11629 Several years ago, The Metropolitan Vacuum Cleaner Company introduced a new concept in forced-air drying technology. Metro says that its Air Force® Blaster® has become the world’s best-known, best-selling motorcycle dryer brand. The same attributes that make these units such great motorcycle dryers also makes them great car dryers, especially the top-of-the-line Master Blaster®. Owners of exotics, restored classics, show-quality rods and customs with pricey paint jobs are most impressed with the “touchless” aspect of forced-air car drying. Information: www.metrovacworld.com or call 800/822-1602.



Hand Vac Booth Number 11629 Featuring an incredibly powerful 4.5-amp, 500-watt motor, Metropolitan Vacuum Cleaner Company’s new Metropolitan 500 hand vac delivers a level of automotive cleaning performance that actually parallels many fullsize systems. The extraordinary power of the new 500-watt motor is immediately apparent as it torques to life with a smooth, turbine-like whine. The Metropolitan 500 hand vac (VM4BS500) sports an elegant, stainless finish, hot-looking “retro” styling and is being offered with three different attachment packages at corresponding price points. Information: www.metrovacworld.com or call 800/822-1602.										Five-Channel Amplifier Booth Number 10639 Earthquake Sound engineers have designed what they say is the most powerful five-channel amplifier yet—the TD5. It offers a max output of 3,000 watts in a more economical amplifier that can fit the space, budget and power of any system. The TD5 is equipped with five RCA inputs for two front speakers, two back speakers and a subwoofer. However, the TD5 can easily accommodate two, three, or four RCA inputs. If used with only four RCA inputs, the bass is jumped to the rear RCAs. Information: www.earthquakesound.com or call 800/576-7944.

Cargo Carrier Booth Number 31087 The Ginko carrier is crafted from anodized extruded aluminum alloy material and features universal fit for all vehicles with cross bars. Its maximum carry weight is 150 pounds. Various sizes are available, and custom sizes are available upon request. Drivers can make their roofs useful with a Ginko carrier for more carrying capacity. Information: www.strona.com.tw or call +886-7-2513336.										SWS-8XI Speakers Booth Number 10639 Earthquake Sound is proud to present one of the most talked about products in BMW blogs, the SWS-8XI. Originally designed to replace BMW factory speakers, the SWS-8XI has undergone major improvements. The SWS-8XI uses aluminum flat wire in order to achieve its light weight and faster response. The SWS-8XI’s 2W impedance allows the use of a much stronger subwoofer, increasing the sound level. Earthquake Sound is the original inventor of the Shallow Woofer System (SWS) that produces a lot of bass from small spaces. Information: www.earthquakesound.com or call 800/576-7944.


Fifth-Gen Camaro Single-Nozzle System Booth Number 23351 Nitrous Express has combined performance, quality and easy installation in this new nitrous system engineered specifically for the 2010 Camaro. This system includes an Autolearn TPS switch, which allows the nitrous to activate only at wide-open throttle. A direct-plug-in fuel line adapter is provided to simplify installation (no need to cut factory fuel lines). The system also includes Lightning-series fuel and nitrous solenoids, the patented Shark nozzle, a nozzle adapter, a 10-pound nitrous bottle with the new Lightning 45 bottle valve and more. Information: www.nitrousexpress.com or call 940/767-7694.										Ford-Licensed Caliper Covers Booth Number 12014 MGP Caliper Covers has launched new Ford-licensed products. Ford Mustang covers will have the official Mustang lettering behind the front wheels and the famous bar and pony in the rear wheels. An optional GT logo will also be provided for the rear wheels. Specialty Mustangs such as Cobra, Mach 1 and GT 500 will also be available, and Ford trucks and SUV covers will sport the Ford logo. MGP Caliper Covers enhance the look behind the wheel with a simple bolt on solution. Information: www.calipercovers.com or call 619/754-4099.


Welding and Cutting Equipment Booth Number 23813 Miller Electric Mfg. Co. plans to offer special Show discounts and hands-on demonstrations of its newest generation of MIG welding, TIG welding and plasma cutting equipment at the 2009 SEMA Show. Discount details will not be released until Show time. Miller encourages even visitors who’ve never welded before to “get under the hood” and try the company’s newest products, which will be set up for demonstration purposes. To learn more, visit Miller at booth 23813 in the Racing & Performance pavilion. Information: www.millerwelds.com or call 800/426-4553.										5/16 and 8mm Fuel Rail Adapters Booth Number 23351 Nitrous Express says that it has solved another problem! Installing a nitrous system on a late-model EFI vehicle can be a hassle if you don’t have one of the new NX high-flow fuel taps. These high-flow adaptors make the chore of tapping factory fuel systems safe and easy. No cutting or drilling, just a quick, easy install that takes only minutes, and each high-flow adaptor has dual outlets for multiple uses. Works on 5/16 and 8mm fuel lines. Information: www.nitrousexpress.com or call 940/767-7694.

Progressive Nitrous Controller Booth Number 23351 Nitrous Express says that its Maximizer 3 nitrous control will progressively control one or two separate stages of nitrous based on rpm, time or throttle percentage. The throttle percentage feature allows the user to “pedal” the car in the event of wheel spin. Nitrous flow smoothly increases and decreases as the throttle is worked. The Max 3 is also compatible with a Davis Technologies traction control module to progressively reduce nitrous flow when wheel spin is detected and restore flow as traction is regained. Information: www.nitrousexpress.com or call 940/767-7694.										Steering Angle Sensor Alignment Reset Booth Number 45017 More than 10 million vehicles on the road require a steering angle sensor (SAS) reset after alignment service. CodeLink directly connects Hunter’s WinAlign alignment system to the vehicle’s OBD-II to recalibrate the SAS to match the final alignment angles and complete the alignment. CodeLink integrates into Hunter’s WinAlign alignment systems to work quickly and easily with the software’s simplified and standardized procedures. One CodeLink tool replaces multiple OE calibration tools that cost thousands of dollars each, not including software maintenance and training. Information: www.hunter.com or call 314/731-3020, ext. 443.


Ignition Control Booth Number 23129 MSD Ignition has been firing performance and race engines since 1970. To celebrate the company’s 40 years of ignition experience, MSD will be offering a limited-edition 6AL ignition control. This commemorative ignition control features the classic MSD ignition logo cast into the familiar red housing. Of course, it includes the high-energy capacitive discharge multiple sparks that made MSD the choice of performance enthusiasts. There will only be 4,000 of these units made—plus they come with a limited lifetime warranty. Information: www.msdignition.com or call 915/857-5200.										Nissan/Infinity Dual-Nozzle Nitrous With Bottle Booth Number 23351 Nitrous Express has combined performance, quality and easy installation in this new nitrous system engineered specifically for Nissans and Infinities. This system includes an Autolearn TPS switch, which allows the nitrous to activate only at wide-open throttle. A direct-plug-in fuel line adapter is provided to simplify installation, and the system includes Lightning-series fuel and nitrous solenoids, two Shark nozzles, two nozzle adapters, a 10-pound nitrous bottle and more. Fits late-model Nissans and Infinities, including 350Z, 370Z, G35 and G37s. Information: www.nitrousexpress.com or call 940/767-7694.

Embedded FlowBench Booth Number 21027 The Embedded FlowBench is the latest product development from Performance Labs LLC. It is a novel tuning aid designed to give performance enthusiasts critical information about engine air flow, enabling consumers to measure the effects of performance-enhancing engine modifications. It uses patented technology to measure signals from existing engine sensors, calculate engine airflow in real time and display the results for the user. Data is also logged in the meter and is downloadable via common USB flash drives. All logged parameters can be viewed in the included software. Information: www.performancelabsonline.com or call 812/360-2309.										Axles Booth Number 33200 Atomic Axle’s innovative designs represent a leap forward in the development of cutting-edge axles for today’s off-road vehicles. The patented arched steel housing provides 7 inches greater clearance than a stock Dana 60, while 35-spline chrome-moly axle shafts provide unrivaled strength. In the new Atomic axle, world-class ground clearance and state-of-the-art manufacturing have combined to deliver a new standard in performance and off-road prowess. Information: www.atomicaxle.com or call 877/758-9998.

Orange Programmable Sensor System (OPSS) Booth Number 45073 The OPSS concept is to replace a new sensor with same ID as the broken sensor. After replacing a new sensor on the tire, the shop finishes the process and the car owner drives home. The benefits of OPSS include no need to do the relearn process as the new sensor has same ID; no need to trigger a new sensor as the ECU knows it already; no need to buy a super expensive OBD tool. Information: www.orange-electronic.com or call +886-4-25388086.										Racing-Inspired Furniture Booth Number 24888 Intro-Tech Automotive’s racing inspired furniture and accessories are engineered for motoring enthusiasts and business professionals. Each piece is manufactured using the latest techniques and highest quality components. The chair features an embossed high-performance tire-tread armrest, height-adjustable metal shocks, ergonomic lumbar support system, aluminum shifter knob, coil-over spring suspension and brake caliper. All PitStop furniture is sold with Intro-Tech Automotive Incorporated’s lifetime warranty. Information: www.intro-techautomotive.com or call 866/319-8500.

Quick-Disconnect Coupler Booth Number 12724 The recent introduction of the new PS1 Safety coupler has revolutionized the quick-disconnect coupler industry, says Prevost Corporation. There is nothing like it in the industry, and the ease of use, safety and big increase in performance have created a huge demand for this product, which won Motor magazine’s top 20 tool award as well as the “Rudy” award for the best tool in the safety category from Professional Tools & Equipment. Information: www.prevostusa.com or call 800/845-7220.										Interchangeable Trailer Ball System Booth Number 31167 Premier Trailer Towing Products announces the release of Ball Swappers, a patented stainless-steel, interchangeable trailer ball system. Professional contractors, landscapers, farmers and discerning consumers who have multiple trailer applications will find Ball Swappers a priceless accessory. With three available post diameters and ratings up to 12,000 pounds (Class V), there are trailer balls to fit any application. Ball Swappers are uniquely designed to allow tool-free exchange of trailer ball sizes for the life of the purchaser. Information: www.ballswappers.com or call 507/402-5499.


Sprint Booster Booth Number 22582 Sprint Booster is engineered to enhance the driving experience by providing increased acceleration time (eliminating delay) on drive-by-wire VWs and Audis (1999 and up) by continuously measuring and converting the digital signal and providing the electronic control module with a new and altered signal for much quicker response. Sprint Booster is said to improve response, increase pedal input sensitivity and deliver more impressive off-the-line performance. Its simple plug-n-play installation takes just a few minutes and delivers instant response throughout the power band, making accelerating and rev-matching incredibly more fun. Information: www.sprintboosterusa.com or call 877/225-5577.										Micro-Glass Technology Now Available in Consumer Oil Filters Booth Number 22813 Commercial fleets use advanced micro-glass oil filters to extend the life of heavy-duty trucks and equipment. These high-tech oil filters use special synthetic glass microfibers about 10 times smaller than conventional cellulose filter fibers to provide superior filtration. High-performance lubricant manufacturer Royal Purple is now bringing this technology to the consumer market. Royal Purple new high-performance oil filters combine advanced micro-glass technology and high capacity with optimized flow characteristics for maximum performance and filter life. Information: www.royalpurple.com or call 281/354-8600.

Wipers Eliminate Bugs, Mud, Rain and Road Slime Booth Number 32141 Scrublade says that advanced, state-of-the art technology removes bugs, road grime and dirt from the windshield. Scrublade’s patented, advanced technology utilizes two blades to provide a clean, bug-free view of the road ahead. The secret is the hundreds of tiny triangular “scrubbers” on the leading edge of the two outer blades. The tip of each triangle pierces the debris and, as it passes through and widens to the base, the triangle breaks it apart, literally “scrubbing” your windshield clean. Information: www.scrublade.com or call 951/642-2625.										Big Brake Kits Booth Number 22387 Trophy Sport big brake kits from StopTech feature the four- or six-piston Trophy ultra-lightweight caliper with patented bridge. StopTech Trophy calipers are engineered to provide up to a 17% reduction in weight from StopTech ST calipers, depending on application, without sacrificing stiffness or performance. The Sport edition features newly developed silicone rubber dust seals around each piston to prevent debris from damaging internal features. The kits also include the company’s patented AeroRotor and AeroHat, both engineered to increase airflow for better cooling and performance. Information: www.stoptech.com or call 310/933-1100.


Custom Tuning for the 2010 Camaro Booth Number 22951 SCT Performance LLC announced the release of its updated General Motors custom tuning package. The updated General Motors tuning package adds custom tuning support for most 2009 General Motors cars and light-duty trucks, including the hot new 2010 Camaro V8. Using SCT’s Advantage III custom tuning software and a GM X3 Power Flash programmer, SCT dealers who purchase the updated GM custom tuning package can now offer custom tuning for a wider range of General Motors products. Information: www.sctflash.com or call 407/774-2447										Performance Brake Pads Booth Number 22387 StopTech street performance brake pads are said to be engineered to meet the demands of high-performance driving situations while maintaining their ability to work in normal driving conditions. The first full line of brake pads from StopTech combines the benefits of premium street brake pads with aggressive friction formulas suitable for light track use. StopTech street performance brake pads utilize para-aramid composites to deliver optimum stopping performance over a wide temperature range and are specially formulated to deliver linear response in both cold and hot conditions. Information: www.stoptech.com or call 310/933-1100.


Wrench Accessory Booth Number 12755 TR Tools LLC is proud to introduce its new Tite-Reach wrench accessory for accessing those “tite,” hard-to-reach spots when loosening or tightening nuts and bolts, saving time and frustration. When used in conjunction with a 3/8-inch drive and socket set or impact wrench (maximum 400 pounds), this new patent-pending design extends out from the nut/bolt to give the drive a greater degree of arc, allowing the user to finish the job in less time. The Tite-Reach is built to withstand even the toughest jobs. Information: www.tite-reach.com or call 866/721-9399.										Bore Brush Sets Booth Number 20563 Superior Transmission Parts Inc. announces The Bench Buddy. “Every one who sees the Bench Buddy for the first time immediately thinks back to all the times that they’ve had to wrap emery cloth around a stick or coat hanger and tried to clear, clean or polish a blind hole, bore or tube,” said Bob White, an ASE certified technician and developer of the Bench Buddy. “The most common remark we hear from mechanics when they see the Bench Buddy is, ‘Why wasn’t this invented long ago?’” Information: www.superiortransmission.com or call 800/451-3115.

Leading Edge Rust Control Booth Number 11954 The Defender-Plus corrosion module is a patented electromagnetic device that can be installed in a new or used vehicle for the specific purpose of helping to prevent rust. TPI Inc. says that the Defender-Plus module uses singular, alternating current technology that has been proven to be up to 99.7% effective in reducing corrosion during independent, rigorously controlled scientific experiments conducted by leading scientists from world-class laboratories. Defender-Plus is not only ecological but also represents the leading edge of technology and the ultimate in proven protection. Information: www.defender-plus.com or call 800/956-4197.										Tool Box and Truck Cover Booth Number 32179 Truck Covers USA introduces the new 2009 American X-Box. Line-X protective coating adds the protection of Line-X Xtra, a spray-on urethane coating fortified with DuPont Kevlar to this American work cover version. The Line-X permanently bonds to the top-of-the-line tool box inside and out, providing a weather-tight seal to protect against extreme heat, cold, moisture, abrasion and rust. The increased tensile strength rating makes the American X-Box resistant to scratches, gouges and punctures for a tool box and truck cover that really works. Information: www.truckcoversusa.com or call 858/622-9135

Cargo Carrier Booth Number 31087 Compacto carriers are crafted from A3 steel with powder-coated finish. They are available in universal fits for all vehicles with cross bars and can carry up to 150 pounds. Various sizes available, and custom sizes are available upon request. Drivers can make their roofs useful with a Compacto carrier for more carrying capacity. Information: www.strona.com.tw or call +886-7-2513336.										DVR Solution Booth Number 10252 The Hermes MVR from Witness Technology LLC is the ultimate DVR solution platform technology in the automobile industry. The compact unit yields 4+1 DVR channels in a modular rearview mirror and can be retrofitted onto existing factory rearview mirrors in any automobile. It provides onsite, real-time, multi-channel recording and is patented in three continents. Hermes MVR allows for custom integration of up to four video inputs and suits the needs of law enforcements, emergency responders, fleet cars, taxi, limos, racer car drivers and everyday end users. Information: www.witnesstech.com or call 847/829-1875.


Wheel Visualizer Booth Number 48049 Vrimz offers a simple and easy-to-use tool to allow customers to visualize a new set of wheels right on a photo of their actual car. This simple tool lives on the retailer’s own website and showcases all of the wheels in stock. In most cases, new wheels are added by the manufacturers themselves, so updates could not be simpler. Salespeople can take a photo of the customer’s car and then, in as little as one minute, show the customer the different wheels available. Information: www.vrimz.com.										OK Spark Plug Sensor Booth Number 12655 The OK Spark sparkplug sensor is a sturdy, handheld sparkplug and maintenance diagnostic tool that “sees” inside the cylinder head to look for an electrical arc, verifying that the plug is igniting—while under compression. The time-saving, innovative tool detects both voltage and spark without having to remove the sparkplug. Using the company’s exclusive Plasma Energy Event Recognition (PEER) patented technology, the OK Spark sparkplug sensor checks and diagnoses sparkplug firing. Information: www.okspark.com or call 866/657-7275.

Waterless Car Care Booth Number 12052 Splendor Carwash, an eco-friendly company, introduces a revolutionary line of waterless car care products that deliver professional detailing results. The company says that all of its products are biodegradable, non-toxic and hypoallergenic and that users can save time, money and water while maintaining the maximum value of their vehicles. Splendor says that it’s good for you, your wallet and your car and for the environment. Information: www.splendorcarwash.com or call 619/886-5440.										2005-2010 Mustang Rear Window Louver Booth Number 11462 These aluminum rear window louvers provide protection from the sun and keep the vehicle interior cooler on hot summer days, and they provide privacy without compromising visibility. An ABS louver is also available in a UV-resistant, textured black or smooth finish that can be painted. A ready-to-install, no-drill stainless mounting plate allows for a flush fit and can still be easily removed to clean the glass, when needed. Willpak applications go back to the mid-1960s for Mustangs, Camaros, Challengers, other cars and even trucks. Information: www.willpak.com or call 905/827-2357.

Mechanic’s Creeper Booth Number 12646 The Tail Bone is the new 100% American creeper seat from the manufacturer of the Bone line of mechanics’ creepers. It features large, 5-inch-diameter wheels that roll over shop clutter, air hoses, drop cords and rough surfaces with ease. The seat is big enough for just about any size user. The Tail Bone will be offered in a number of different heights, from a standard 13.5-inch creeper seat height to a 24-inch shop stool height and beyond. Who says functional has to be boring? Be the first on your block to get some Tail Bone. Information: www.bonecreeper.com or call 800/266-3321.										Online E-Commerce Package for Custom Wheels and Tires Booth Number 42075 AutoWare Technologies is proud to announce the release of its new eCommerce Package for its successful NextWheels Online program. Customers can now buy custom wheels and tires directly through the NextWheels Online program after they have visually previewed exactly how the wheels and tires will look on their vehicle. With a simple click of the “purchase” button, the selected wheels and tires are added directly to the retailer’s existing shopping cart, giving retailers the instant response that today’s consumers demand. Information: www.autowaretech.com or call 877/230-9695.

Ratcheting, Retractable Line Wrench Booth Number 12759 Riggio Innovations introduces its patent-pending ratcheting, retractable line wrench with interchangeable socket inserts—an advanced alternative to traditional line wrenches. Slotted sockets fit over the line and onto the nut to tighten or loosen in a true ratcheting fashion, eliminating slippage. The closed socket is especially useful in blind or hard-to-reach areas. There is also a slot to accommodate a torque wrench, rated at 30 ft/lbs. Once finished, remove the wrench from the nut with one-handed ease by pulling back the external button, which engages the retracting mechanism. Information: www.riggioinnovations.com.										Lighted Open-End Wrench Set Booth Number 12818 Hi:Beam, a brand of Bossco International, and an industry leader in all-in-one portable illuminators, announces its newest state-of-the-art product. The patent-pending Hi:Beam lighted open-end wrench set allows users to complete any project even in the tightest and darkest spaces. Each wrench has a recessed LED light on both open ends with three light options—low beam, high beam and emergency flashing. Set includes 14 options with seven double-ended wrenches in both metric and standard measurements. Rechargeable unit plugs into 110V socket. Information: www.bosscointernational.com or call 866/933-2595.

Line Truck Beds With Quality Wood Booth Number 23082 Bed Wood And Parts has developed a BedWood™ kit that will outfit any modern truck with the quality and good looks of wood. The RetroLiner is available for most pickups, SUVs, crossovers and the musclecar-era El Camino and Ranchero. The complete system requires only one tool (included) and requires no cutting or drilling. The RetroLiner converts any metal truck bed into a classic and durable wood surface without damage to the original steel. Each RetroLiner kit is custom built and precision cut. Information: www.bedwoodandparts.com or call 714/666-1999.										Combo Ground Light Bar Booth Number 23526 Delta Tech Industries is proud to announce the Delta Scout-Bar with forward camera, an update to the company’s popular combo ground light bar for Jeep Wrangler and trucks. In addition to housing two Xenon driving lights, two Xenon fog lights and two Xenon rock crawling lights, the bar now comes standard with super-bright LED turn lights. Another new feature is the front-mounted camera, which is permanently installed within a sealed watertight housing unit, providing surveillance of the front surface normally not visible while climbing. Information: www.deltalights.com or call 714/577-8028.

Leather Renovation Booth Number 12231 Auto dealers, collision repair shops, car washes and detailers can remove cracks, scratches, stains, color transfer and completely re-color (even with a different shade) automotive leather seats using OEM leather technology. Maximize the value of your customers’ cars; restore their seats to luxurious, like-new condition. Automotive leathers are originally made with Fenice technology. You can now get the original colors and topcoats that surpass the severe physical specifications required by the automotive industry, with an easy application method. Information: E-mail pobrien@valspar.com.										Toyota Tundra Fiberglass Light Bumper Booth Number 33172 Ansani Designs offers a fiberglass front bumper insert for 2007-current Toyota Tundras. It’s a direct replacement for the factory urethane piece. The Ansani Designs insert includes three molded light pods for 8-inch KC Rally 800 auxiliary lights. For strength, construction is from hand-laid-in-America uni-directional fiberglass. The Tundra inserts are shipped in a primer-ready gelcoat. Ansani Designs also offers optional hydro-printing in patterns ranging from carbon fibers to metal finishes to wood grains. Information: www.ansanidesigns.com or call 480/323-0504.

LED Jeep Flares, Grille and Cowl Hood Booth Number 33172 Ansani Designs introduces high-profile front fender flares, grille and a replacement hood for 2007-current Jeep JK Wranglers. Made from composite material, the direct-replacement flares and grille feature integrated Rigid Industries LED light bars. The flares, 6 inches wider than stock, feature a single 6-inch Rigid E-Series LED bar; the production grille will have a single 20-inch LED bar. Ansani Designs replacement hood (not shown) features a wide, low-profile scoop. Information: www.ansanidesigns.com or call 480/323-0504.										Yamaha Rhino LED Hood Scoop Booth Number 33172 Ansani Designs offers a fiberglass hood scoop/auxiliary light pod for the Yamaha Rhino. The scoop houses a 10-inch Rigid Industries E-Series bar-style LED light. Made from hand-laid fiberglass, the scoop is shipped in paint-ready gelcoat, or Ansani Designs can apply hydrographic prints ranging from multiple camo patterns to carbon fibers to animal hides to $100 bills. Rhino fiberglass speaker pods will also be introduced at the SEMA Show. Information: www.ansanidesigns.com or call 480/323-0504.

High-Zinc Conventional Oil For Classic Cars and Historic Racers Booth Number 20949 Joe Gibbs Driven now offers its high-zinc formula Hot Rod Oil in both conventional and synthetic versions. Joe Gibbs Driven Hot Rod Oil delivers outstanding cam wear protection as well as unique storage protection for street rods, restorations and vintage racers. Joe Gibbs Driven Hot Rod Oil features higher levels of ZDDP and rust inhibitors to protect engines during extreme operating conditions as well as extended periods of storage, and it does not need any aftermarket additives. Information: www.joegibbsracingoil.com or call 866/611-1820.										Moab Explorer Booth Number 30113 Introducing the Moab Explorer, a 2008 Chevy Silverado crew cab short bed customized for those who love the outdoors. This beefed up Desert Brown jewel is equipped with just about all the features you could possibly want accompanying you on your off-road exploration, including BedSlide’s Classic Weatherdeck, which is designed for all traditional pickups (non-Avalanche/EXT). Constructed with welded steel, four sealed roller bearings, three locking positions with new Squeeze handle, powder-coated finish, and aluminum side rails, accessing and organizing gear and tools is almost too easy. Information: www.bedslide.com or call 888/807-0099.


Blazing After-Image Effect Booth Number 11752 The Fantasma Owl from Shiniest Industries is a programmable LED lighting system that attaches to a vehicle’s wheel. When the wheel rotates, the product creates animated full-color images of characters using “photogene effect.” The product can show an eye-catching “Blazing After-Image Effect” on the wheels of the moving vehicle. The vehicle owner can show his/her individuality, but it also serves as a great platform for commercial usage, sales promotion and advertising. Users can design their own images and change them as they wish using customized software. Information: www.shiniest.com.tw or call 02-2377-4175.										Mobile Laptop Stands Booth Number 11752 The Mobotron from Shiniest Industries is an in-car laptop stand for mobile computing. The Mobotron has three series for different users. The MS-525F offers a heavy-duty telescoping stand with sure-grip laptop deck and USB cooling fan. The MS-434 provides an easy-hold laptop deck that is said to be ideal for easy mounting and removing of a laptop. A user friendly practical stand great for small/medium size vehicles. And the MS-323 offers a quick-release ball clamping system for mini-size PCs measuring 6.5 to12 inches. Information: www.shiniest.com.tw or call 02-2377-4175.

Super-Duty Antifreeze Booth Number 21225 Be Coolant from Be Cool is an extended-life, super-duty coolant and antifreeze. Be Coolant features a new-generation, earth-friendly biodegradable propylene-glycol formula that protects cooling systems and aluminum components down to 26 degrees below zero (F). The company says that Be Coolant provides 300,000 miles of extended coolant protection for all performance and severe-duty applications, including American, European and Asian high-performance cars as well as diesel-powered tow vehicles and RVs. Additionally, Be Coolant features a self-sealing capability for sealing hairline cracks in aluminum engine blocks and cylinder heads. Information: www.becool.com or call 800/691-2667.										Truck Bed Seating Booth Number 33162 BedRyder Inc. is truck bed seating that is useful for getting everyone to the lake, campsite, desert, hunting or fishing spot in one vehicle and tailgating before the game. According to the company, BedRyder is the only removable truck bed seating device that meets federal safety standards for passenger seating, and it works with or without truck bed shells or toppers. BedRyder is removable in seconds and fits both compact and fullsize trucks. It is legal in all 50 states, though some states do have stipulations for use. Information: www.bedryder.com or call 770/846-9067.


Windshield Scratch Polishing Kit Booth Number 34032 The CRL scratch polishing kit from C.R. Laurence Co. Inc. is a low-priced, lightweight, portable tool capable of removing light surface scratches from automobile windshields, the company says. It can also be used to polish out rubs, fine lines, stains and discoloration on mirrors or glass of any kind. Operating on 110 volts AC, the CRL scratch polisher is well balanced for smooth action. Included in the kit is a Makita vertical polisher with variable speed (600–2,000 rpm), a rubber back-up pad, spanner wrench, side handle, polishing head and 1 pound of Cerium Oxide. Information: www.crlaurence.com or call 800/421-6144.										High-Speed Flaring Tools Booth Number 24522 BrakeQuip has introduced high-speed flaring tools, BQ350 and BQ351, allowing users to produce professional tube flares by simply dialing and activating the required operation, the company said. The BrakeQuip flaring tool produces single and double flares to SAE and DIN standards on any 3/16- to ½-inch light-walled tubing. Product features include punch turrets that have OP-1 and OP-2 punches positioned side by side; cam-lever operation; automatic punch extraction; a smooth die channel that does not mark tube; and it comes in a rugged plastic case. Information: www.brakequip.com or call 805/251-9193.

Windshield Saver Kit Booth Number 34032 The C.R. Laurence Co. Inc. windshield saver kit helps to simplify windshield restoration for stone-damaged windshields and is available in single application and five-application fleet packs. The kit uses a two-part epoxy compound to repair windshields; the compound hardens and bonds to fill chip crevices, preventing radial cracks. There is no drilling required, the company says, so application is easy and effective on a wide range of pit types. The clear epoxy will not affect visibility and restores the windshield to nearly new condition. Information: www.crlaurence.com or call 800/421-6144.										Portable Battery Box With Built-In Six-Stage Smart Charger Booth Number 33205 ARK Corporation has developed the patented Powerpack. The user simply places a 12V battery into the Powerpack, and it converts the ordinary battery into a multi-function portable power source. Powerpack provides the flexibility to use up to a 130Ah deep-cycle battery and incorporates a six-stage smart charger designed to charge, condition, maintain and prolong the life of the battery. There is also a battery-condition LED monitor, a keyed battery isolator and an input/output accessory port for operating any 12V appliances. Information: www.arkcorporation.com or call +61 2 9678 9036.


Heated Urethane Adhesive Booth Number 34032 The C.R. Laurence Co. Inc. Powr Bond heated urethane adhesive is specially formulated as a safe, fast alternative to room-temperature-applied, one-component urethanes, the company says. The heated urethane accelerates the curing of the material when heated first in a urethane oven. This provides fast and safe driving-release times for customers who demand their vehicle back quickly—as little as 30 minutes when used on vehicles without a passenger-side air bag; two hours with passenger air bag at 15°F (-9.4°C) and 25% relative humidity. Information: www.crlaurence.com or call 800/421-6144.										TPMS Re-Learn Tool Booth Number 40215 Bartec USA LLC’s Tech400 plus TPMS re-learn tool programs the TPMS sensor IDs to Asian vehicles that require this complex OBD process. The Tech400 plus is a sensor-activation and scan tool in a single package, making it easy and fast to operate. The Tech400 plus utilizes a sensor programming process based upon those developed by Bartec and used in assembly-plant operations. The Tech400 plus features an OBD cable connection and an easy-to-navigate menu and offers market-leading vehicle coverage, including Toyota, Honda, Nissan, Mitsubishi and Hyundai. Information: www.bartecusa.com or call 866/407-8767.


Soft Roll-Up Tonneau Cover Booth Number 31055 TruXedo Inc. is proud to introduce the Edge, a soft roll-up tonneau cover that offers great looks and quality at a competitive price. With an easy, no-drill, clamp-on installation, it is on the truck in under 20 minutes. TruXedo says that the Edge’s design improves the appearance of any truck, with an aerodynamic arched back that meets the tailgate for a smooth look. It features tension control, which adjusts in seconds to keep the cover tight and taut, and has superior hook-and-loop fastening for maximum sealing. Information: www.truxedo.com or call 605/664-9336.										Backup Light Bar Booth Number 23526 Delta Tech Industries is proud to announce the Delta Rear Twin-Cam Bar, an update to its backup light bar for trucks and SUVs. In addition to housing two powerful 55W Xenon flood backup lights, the bar now comes equipped with super-bright LED stop and turn lights. Delta is also offering an optional reverse-activated backup camera mounted inside the bar, giving the driver a new level of visibility when reversing in tight places or parking. An optional monitor includes a 7-inch TFT LCD screen and a stand-alone rearview mirror. Information: www.deltalights.com or call 714/577-8028.

Ball Mounts Booth Number 34101 Curt Manufacturing announces the launch of the Euro Mount. This new line of stylish and intelligent mounts, inspired by European design, will initially include five different configurations, each offered with a 2-inch or 1-7/8-inch permanently attached trailer ball. The durable carbide black powdercoat finish adds to the look and provides excellent corrosion resistance. All Curt Class 1 and 2 receivers currently include a ball mount. Now customers will have the option to choose a standard mount or Euro Mount with these hitches. Information: www.curtmfg.com or call 715/831-8713.										Receiver Caddy Booth Number 32094 The DU-HA receiver caddy is designed to hold ball mounts in the bed of pickup trucks and the rear cargo area of SUVs. The heavy-duty receiver caddy is constructed of fiberglass-reinforced nylon and is designed to hold two standard ball mounts, with room for trailer balls and hitch pins in the base. The lockable pin mechanism helps prevent theft as well as providing a safe storage area and reducing the risk of flying projectiles. Information: www.receivercaddy.com or call 218/998-3842.



Canted Four-Bar Rear Suspension Booth Number 23085 Chassisworks’ g-Bar/g-Link system for ‘60s and ‘70s Ford/Mercury and GM musclecars is a canted four-bar rear suspension conversion that offers superior handling and ride characteristics, the company says. The system can be outfitted with VariShock adjustable coil-overs and a selection of spring rates or ShockWave air suspension for an in-the-weeds stance at the push of a button. Some applications require minor chassis modifications to facilitate Chassisworks self-positioning installation method. This simplified method uses existing vehicle features to assist positioning and eliminate any guesswork or complicated measurements prior to welding. Information: www.cachassisworks.com or call 800/722-2269.										Brake Controller Booth Number 34101 Curt Manufacturing introduces the Reflex Brake Controller. No brake controller on the market is more advanced than the Reflex, the company says. It features a dual-axis accelerometer, assuring smooth, safe stops. The unit self levels with one push of a button, and the quick-plug connector literally makes installation a snap. Adjustable power output, a manual override lever and a bright digital display ensure precision performance. The Reflex controls two to eight brakes and is backed by a limited lifetime warranty. Information: www.curtmfg.com or call 715/831-8713.

042 Wheel Booth Number 43225 American Eagle Wheel Corp will be releasing the new 042 in its MSR wheel line. The part will be offered in two finishes for the import and midsize category. The 042 will be offered in 20x7.5 and ready for viewing at the 2009 SEMA Show. Information: www.msrwheels.com.										Mini Vehicle DVR Booth Number 10250 G.N.D Technology Co. Ltd introduces the DVR-001S mini vehicle DVR, which uses an SD card as a storage device. As long as the vehicle is fitted with this device, the user can easily record moving scenery, traffic or other surroundings. It can also be used at home or in outdoor areas as a security DVR. It features infrared day and night recording with a VGA 640x240- pixel mode and can reach 30fps to catch quick views. The external memory supports SD/MMC cards from 256MB to 32GB. Information: www.gaond.com or call 86-755-84516601.


Modular Cab System for Polaris Ranger Booth Number 36113 Curtis Industries LLC has introduced a new modular cab system for the 2009 Polaris Ranger utility vehicle. The system allows rapid transformation from a fully enclosed cab to an open-air ride in only 60 seconds. The Curtis Rapid-Convertible System allows the user to choose one or all components for maximum flexibility as the weather changes. A simple ROPS base frame with cab receiver mounts provides safety and easy installation. Information: www.curtiscab.com or call 800/343-7676.										Interior Dash Kit Booth Number 11225 Auto Fantasies suggests adding one of its beautiful interior dash kits for those who want to dress up the interior of a classic car or truck. Auto Fantasies offers thousands of patterns in traditional wood colors and types ranging from Andes rosewood and walnut burl wood to new high-tech finishes such as brushed aluminum and carbon fiber as well as top-selling synthetics such as oxford burl wood and California walnut burl wood. The company says that is has something to dress up any car or truck interior. Information: www.autofantasies.com or call 914/432-7571.

Methanol Fuel Transfer Pump Booth Number 33142 Great Plains Industries introduces its brand-new EZ-8 methanol fuel transfer pump, which is specifically designed for transferring alcohol-based fuels. This 12-volt pump can be used with methanol, ethanol and high-concentration racing fuels. The pump mounts on tanks or barrels with standard 2-inch NPT threads. The pump weighs just 9 pounds, delivers up to 8 gpm and has an explosion-proof motor with a full two-year factory warranty. Information: www.gplains.com or call 800/835-0113.										Methanol Fuel Transfer Pump Booth Number 33142 The Great Plains Industries high-flow M-150S methanol transfer pump can be used with methanol, ethanol and high-concentration racing fuels. The 12-volt, 15-gpm pump mounts easily on tanks or barrels with standard 2-inch NPT threads. The pump features an explosion-proof motor and a full two-year factory warranty. Information: www.gplains.com or call 800/835-0113.


063 Series Wheel Booth Number 43225 American Eagle Wheel Corp. releases its new 063-series wheel at the 2009 SEMA Show. The 17x9 wheel fits perfectly into the Eagle truck family and will be offered in three finishes with the rugged off-road look that American Eagle is known for. Made in America. Information: www.aewheel.com										Transfer Pump Security Collar Booth Number 33142 The new security collar from Great Plains Industries (GPI) is an inexpensive theft-deterrent device for fuel transfer tanks. This device secures a GPI fuel transfer pump mounted on a tank or barrel to protect against fuel theft. The security collar works great for vent caps, too. The synthetic polymer material stands up to all kinds of weather. The security collar accepts standard Master or Master 40 style locks (sold separately). Information: www.gplains.com or call 800/835-0113.

Heavy-Duty Hand Cleaner Booth Number 11747 Jig-A-Loo USA Inc. announces Jig-A-Clean, a multi-purpose hand cleaner that removes ingrained dirt, grease, oil, tar and sludge without the use of water or towels. Jig-A-Clean differentiates itself with its practicality and ease of use. Rubbing your hands together with a light spray of this foam collects dirt, grease and oils into small flakes that drop away, the company says. Jig-A-Clean is gentle on the skin and leaves behind no foul odor or residue. Jig-A-Clean is a quick and easy solution to get rid of dirt in seconds. Information: www.jigaloo.com.										Billet-Aluminum Safety LED Taillight Booth Number 23475 Lokar is proud to introduce its billet-aluminum safety LED taillight. Made of 1¼-inch billet 6061-T6 aluminum, the taillight housing bolts directly to a Lokar Dial-In Board or can be mounted in a universal location. Taillight wiring can be hidden in a machined slot on the Lokar Dial-In Board. Each taillight is equipped with long-life red LED lights for safety and includes stainless-steel mounting hardware. Available in black, polished or clear finish. Information: www.lokar.com or call 865/966-2269.

Interior Battery Disconnect Lever Kit Booth Number 23475 Lokar’s new interior battery disconnect lever kit gives drag racers the convenience of turning the electrical power on or off from the driver’s seat. The red anodized billet-aluminum power lever provides quick visual recognition and works in conjunction with the fire system kill switch. The kit comes with an 8-foot push/pull cable, and the master power switch is available in 125- or 300-amp versions. All mounting hardware is included. Lokar Direct-Mount and Lokar Vari-Mount mounting styles are available. Each style is compatible with many race shifters. Information: www.lokar.com or call 865/966-2269.										New Vehicle Booth Number 21546 Saleen Performance Vehicles, maker of high-performance vehicles for 25 years, will debut its all-new S281 S/C (shown) this year at the SEMA Show. The S281 S/C is based off the 2010 Mustang. The company says that it is a true American exotic, with expressive styling and extreme performance. It will mark the second product from Saleen Performance Vehicles this year, following the launch of the company’s 435S in July, also based off the 2010 Mustang. The 435S gives its owner a refined, exhilarating driving experience at an affordable price. Information: www.saleen.com or call 949/307-5801.

Deep-Cycle Battery Booth Number 23561 Optima Batteries announces the release of the new group 27F YellowTop, which offers greater power, more than 300 discharge/recharge cycles and is an exact original-equipment fit for an extensive line of automobiles. The group 27F YellowTop fits Asian SUVs and pickups such as Toyota Tundra, Toyota Landcruiser and Nissan Titan. It also fits several Lexus and Infiniti models and a number of domestic diesel and vintage musclecars. The Group 27F YellowTop batteries are available through leading battery distributors internationally. Optima’s colored top and six-pack design are known throughout the world. Information: www.optimabatteries.com or call 888/867-8462.										Rocker Panel Side Step Booth Number 30137 Rampage introduces the retractable Rockslider step, designed for dual use as both an entry step and rocker panel side protection. Use as a side step or release the step lock to fold up into the rocker guard position for side protection and added off-road clearance. High-pressure gas shocks pull and hold the bar in the upright, rocker guard position. Step pressure on the bar returns and locks the bar into the step bar position. Textured, black powdercoated finish is durable and complements factory components. Information: www.rampageproducts.net or call 951/277-4949.

Online Ordering Products Booth Number 45169 Tire wholesalers report that sales and revenues are up in spite of the economic downturn, thanks to TCS’s ePower software and related products, the company says. TCS’s ePower is a fully integrated, real-time e-commerce system for wholesale businesses. The newest features include the easiest-to-use single-point search and search analysis in the industry, a product compare and selling-price feature, quick-order feature and real-time order processing. TCS says that ePower is a significant piece of the comprehensive products and services the company offers to drive success for their clients. Information: www.tcstire.com or call 888/449-8473.										Two-Piece Pedal Set Booth Number 20520 Shutt Auto has released its universal two-piece pedal set, which is based on the award-winning TRK but is now available as a two-piece set for automatic vehicles. The set features a universal fit and is made from injected aluminum with stainless-steel details and a laser-printed Shutt logo contrasting with a matte-black background to create an innovative and distinctive look. Shutt says that it’s a great upgrade option to any automatic stock pedal. Information: www.shuttauto.com or call 888-ShuttAuto.


Trailer Hitches Booth Number 32211 TeleSwivel hitches extend out from the vehicle and move from side to side, dramatically increasing the “target zone” for connecting hitch and trailer. Regardless of drivers’ towing experience, they will find connecting trailer and truck to be faster and easier. Many drivers have found that they can attach the trailer singlehandedly. Simply get close and move the hitch, not the truck. The TeleSwivel product line will include TeleSwivel Pro (Class III and IV up to 10,000 pounds) and TeleSwivel XTReme models (various limits over 10,000 pounds). Information: www.williamsinnovations.com or call 919/246-9249.										Steel Tonneau Covers Booth Number 31189 Yi Ting Enterprise Co. Ltd introduces its all galvanneal sheet steel tonneau covers. The galvanized steel plate possesses excellent anticorrosive abilities and added electro-deposition painting as the base coat enhances the anticorrosive features, passing more than 1,000 hours of salt spray corrosion tests. The paints on all of the surface color coatings are the same as those used by OEM automobile factories. No drilling is required for installation, so customers may install and replace the covers in accordance with demand. Information: www.yiting.com.tw or call 886 2 26807760.

Ethanol Content Analyzer Booth Number 21212 The Zeitronix ethanol content analyzer (ECA) with Zeitronix flex-fuel sensor provides ethanol content readings and fuel temperature readings as both digital readouts and analog output. The system makes a perfect fit for use in E-85 conversion projects or for existing flex-fuel-based vehicles. The ECA provides real-time display of fuel ethanol content from 0% to 100% and fuel temperatures in Fahrenheit and Celsius ranging from -40 to 125 °F (-40 to 52 °C). The surface-mountable aluminum enclosure with LED display is visible even in direct sunlight. Information: www.zeitronix.com or call 310/328-1234.										PVD Eco Chrome Booth Number 43225 American Eagle Wheel Corp. goes green. With the introduction of the new PVD Eco chrome, Eagle says that its finally bringing the wheel industry into the green belt. The chroming process is done without the harmful chemicals that standard chroming emits, and the Eco chrome may be run through winter without the pitting that comes along with standard chroming. Information: www.bossmotorsports.com.

Wheel Care Products Booth Number 43225 American Eagle Wheel Corp introduces its new wheel care products. After more than 30 years of building wheels in the U.S.A., the company has come up with what it calls the perfect formula to keep wheels safe from the harsh elements of winter and ocean-side living and also the perfect polish to restore the original finish back to the wheels now on owners’ vehicles. Boss protectant and polish is formulated by a wheel company for your wheels. Information: www.bossmotorsports.com										Honda Fit L15A7 Engine Booth Number 24887 Honda Performance Development, Inc. (HPD) submitted a prototype concept to the Sports Car Club of America for its FF program. The concept utilizes a 1.5-liter Honda Fit L15A7 engine and an existing FF chassis. As part of its recently announced grassroots motorsports initiative, HPD would supply parts from intake to exhaust as well as chassis conversation kits. The complete FF race kit is expected to retail for under $12,000. Individual components would also be available to purchase separately. Information: http://racing.honda.com/hpd.

Throttle Assemblies and Pedal Pads Booth Number 23475 Lokar’s nostalgic Lakester hot rod throttle assemblies and brake/clutch pads will give your customer’s favorite vehicle an all-new look. The removable lower arm is splined for versatility in mounting to the right or left of the mounting bracket. Lakester pedals feature curved pads and arms and are available in chromed, black and raw. The throttle pedal is designed using Delrin bushings for smooth operation when throttling up or down during daily use. Made in the USA with a lifetime warranty. Information: www.lokar.com or call 865/966-2269.										Digital Printers Booth Number 11103 Mimaki USA will introduce two new digital printers that the company says will create a lot of buzz for vehicle wrap and graphics professionals. The CJV30 Series (shown) is an integrated print/cut system that automatically prints and contour cuts without any in-between steps and is available in four sizes from 24 to 64 inches. The UJV-160 is a hybrid printer that utilizes ultra-low-heat-emitting UV LED curing technology for printing on heat-sensitive media, and it has an attachment that converts it to a flatbed for printing on rigid materials. Information: www.mimakiusa.com or call 678/730-0170.

Wet Wipes Booth Number 11928 With wiping tasks in the shop varying from light-duty surface wiping to tough grease and solvent cleanups, SCA Tissue offers a full line of innovative Tork wipers and dispensing systems to make daily life easier for end users. The Tork ShopMax wet wipes are the newest addition to the Tork high-performance wipers lineup. The wet wipes, being pre-moistened, eliminate the need to add water or additional cleansers, which helps customers save time. Information www.torkusa.com or call 317/371-2308.										Electronic Fuel Sensor Booth Number 23328 Maxima Technologies’ electronic “green” sensor, called Gen-III IntelliSensor, provides a self-calibrating function so that it can be used in any fuel, including biodiesel. This innovative sensor not only measures tank level, accurately accounting for myriad fuels on a real-time basis, but it can also be programmed for volumetric measurement. It works as a drop-in replacement for any sender using SAE five-hole mounting flanges. Gen-III IntelliSensor features no moving parts. Information: scott.murr@maximatech.

Pistons and Crankshafts Booth Number 22816 Wiseco Piston and K1 Technologies say that they have co-developed the best and most extensive lineup available today. Wiseco tops off K1 Technologies’ 4340 steel crankshafts and H-beam connecting rods with specially designed 2618 alloy forged pistons. The forged pistons are the toughest on the market, Wiseco says, yet provide quiet and long-wearing performance. Wiseco’s ArmorGlide skirt coatings, offset pins, nitride steel/Napier GFX ring packs and expertly designed skirt profiles are standard features in all Chevrolet LS, Chrysler Hemi and Ford Modular pistons. Information: www.wiseco.com or call 440/951-6600.										Hand Cleaner and Multi-Surface Cleaner Booth Number 11928 Both the Tork Premium ShopMax wet wipes hand cleaner and the Tork Premium ShopMax wet wipes multi-surface cleaner feature a premium base sheet with apertures that dissolve and absorb dirt, grease, grime, paint and oil. The hand cleaner wipers contain conditioners and moisturizers to prevent skin breakdown. The ShopMax wet wipers come in convenient 72-count buckets with built-in handles for easy portability. Information www.torkusa.com or call 317/371-2308.

Non-Swivel Reusable AN-Style Hose Ends Booth Number 24720 Redhorse Performance announces the availability of non-swivel reusable AN-style hose ends, which feature Redhorse’s exclusive highly polished anodized finish. These hose ends complement the current Redhorse line of swivel seal hose ends to present a competitively priced complete line of hose ends, adaptors and tees along with many specialty fittings. These fittings are perfectly suited for use with the Redhorse line of braided stainless-steel hose and black nylon braided hose, which features a stainless-steel core. Information: www.redhorseperformance.com or call 951/782-0083.										Spray-on Insulation Booth Number 11466 LizardSkin is the brand name of two different products: LizardSkin ceramic insulation, a thermal insulating coating, and LizardSkin sound control, a sound-damping coating. Both have been specially formulated for the automotive industry using the same cutting-edge ceramic particle technology as Mascoat Products’ highly successful industrial and marine thermal and sound insulating coatings used the world around. This technology allows the coating to be applied seamlessly, rapidly and very thinly while at the same time providing superior thermal and sound protection. Information: www.mascoat.com or call 800/549-0043.

Business Center
Booth Number 40013

Electronic Suspension
Booth Number 21634

Sparkplug Boot Puller
Booth Number 12942

Adjustable Ladder
Booth Number 33203

SEMA Installation Banquet & Gala Fundraiser

Thu, 10/01/2009 - 16:41

SEMA News - October 2009

Industry Celebrates New Hall of Famers, Board Members


		Past, present and future Chairmen of the Board Jim Cozzie, Paul “Scooter” Brothers, Mitch Williams, Rick Rollins and Corky Coker gathered at the SEMA Installation Banquet.

More than 500 members of the industry attended the SEMA Installation Banquet & Gala Fundraiser in Pasadena, California, August 1, to honor 2009 SEMA Hall of Fame inductees Bill Perry, Rolan “Jeep” Worthan and Henry “Smokey” Yunick and to raise money for children’s charities Childhelp and Victory Junction Gang Camp. They also came to thank members for their service on the SEMA Board of Directors as well as welcome new members to the Board.

The event kicked off at 8:00 a.m. with the SEMA State of the Association presentation, the annual meeting open to all members to hear about and discuss the association’s direction.

The doors to the first-ever SEMA Show ‘N Shine car show opened at 9:00 a.m., with Chip Foose serving as Grand Marshal and signing autographs.

With the car show underway, SEMA’s Street Performance Council (SPC) opened the third annual Internet Symposium, which featured eight seminars presented by the SPC that focused on harnessing the power of the Internet to help specialty-equipment businesses grow. Topics ranged from the fundamentals of online marketing and improving product data standards for better distribution to using video to promote products and creating a savvy Internet marketing budget.


eBay’s Dora Fang, Henry Robinson and Famous Rhodes with Joe Sebergandio from Motor Media.											Alex Xydias and Ed Iskenderian attract fans wherever they go.


	Prior to the Gala Mitch Williams dethroned Jim Cozzie in the Pinewood Unlimited Class.

As the Pinewood Drag Races ramped up to its thrilling conclusion, the Installation Banquet & Gala Fundraiser evening program kicked off at 6:30 p.m. with a silent auction for more than 100 Pinewood drag race cars signed by various industry and entertainment icons.

Emcee Dave McClelland hosted the ceremonies honoring SEMA Hall of Fame inductees as well as incoming and outgoing Board members. The program also featured remarks from new Chairman Rick Rollins and SEMA Cares Committee Chairman Joel Ayres.

The fundraising for Childhelp and Victory Junction didn’t stop at just the Pinewood auction and Gala. Additional donors stepped up later in the evening to take up Joel Ayres on his pledge to shave his head if certain donation criteria were met. By the end of the evening, Ayres, his wife Cindy, SEMA Board member and Show ‘N Shine organizer Mike Spagnola and SEMA Vice President of Communications and Events Peter MacGillivray all ended up on the business end of hair clippers in support of the children’s charities.

SEMA thanks all for their extraordinary volunteer efforts and encourages all who would like to volunteer for next year’s event to contact Special Events Administrator Lisa Moreno.

Jeep Worthan joined Bill Perry and Smokey Yunick as Hall of Fame inductees.

Newly installed SEMA Chairman Rick Rollins.

The SEMA Installation Banquet & Gala Fundraiser is the setting where SEMA-member companies contribute to two particularly worthy causes: Childhelp and the Victory Junction Gang Camp.

SEMA Chairman Rick Rollins and SEMA CEO Chris Kersting welcome Chair-elect Paul “Scooter” Brothers.

George Barris and Linda Vaughn.

Cathy Perry and family pay tribute to Hall of Fame inductee Bill Perry.

SEMA Immediate Past Chairman Jim Cozzie.

Trish Yunick Brown remembered her father, Smokey, who was inducted into the SEMA Hall of Fame.

More than 100 Pinewood drag race cars were signed by industry icons for the silent auction.

SEMA Cares Chairman Joel Ayres makes good on his fundraising promise.