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ETTN Member Insight: Business Changes That Thomas Vickery Feels Will Outlive the Pandemic

By Ashley Reyes

Thomas VickeryThomas Vickery is the latest SEMA Emerging Trends & Technology Network (ETTN) member to share his insight on how his company pivoted during the pandemic to keep business moving forward. Vickery is a mechanical engineer at C&R Racing—an aftermarket company that provides design and engineering services with on-site manufacturing of high-performance aluminum radiators, intercoolers and oil coolers. Read Vickery’s Q&A with SEMA below.

SEMA: How has your company pivoted during the pandemic?  

Thomas Vickery: Demand never fell but we did split shifts.

SEMA: What new trends have you noticed with sales and marketing?

TV: I’ve noticed an increase in aftermarket and racing sales.

SEMA: What technology tools, new or old, have you leaned on recently?

TV: We haven’t changed any technology that we use. Only a few people work outside the office; however, we’ve been using Microsoft Teams since before the pandemic to communicate.

SEMA: What, if any, changes in business do you feel will outlive the pandemic?

TV: Changes I think will outlive the pandemic may include the use of video calling more often than phone calls. I feel that video calling makes conversation better instead of phone calling.

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