By SEMA Editors

SEMA is launching a fully integrated, multi-channel marketing campaign using more video and digital content to drive 60,000-plus qualified buyers to the 2015 SEMA Show.

This week, SEMA will launch a fully integrated, multi-channel marketing campaign using more video and digital content to drive 60,000-plus qualified buyers to the 2015 SEMA Show. Messages targeting new, veteran, international and domestic buyers will be deployed utilizing the following marketing tactics.

• Weekly targeted prospecting emails to 150,000-plus qualified buyers.
• Online advertising on 30-plus trade websites that drive 1,000,000-plus impressions.
• Print advertising in 125-plus leading industry publications with a combined circulation of more than 500,000.
• Direct mailings to more than 400,000 qualified buyers.
• Publication of SEMA Show Daily magazine to 40,000-plus attendees prior to the Show.
• Weekly distribution of SEMA eNews to more than 170,000 industry subscribers.
• Representation and distribution of attendee promotional materials domestically at SEMA Garage Tours, Vehicle Measuring Sessions and regional Town Hall Meetings, and internationally at trade shows in Abu Dhabi, Beijing and Shanghai.
• Search engine pay-per-click campaigns using keywords, such as SEMA, SEMA Show, automotive trade shows, automotive expo, etc.
• Retargeting banner ads on more than 2 million of Google’s website network.
• Facebook ads targeting an industry audience of more than 520,000. 
• Retargeting ads to previous SEMA Show attendees (via email lists) and visitors of SEMAShow.com. 
• LinkedIn/SlideShare posts targeting industry, title, job function, skill set and groups to a B2B audience of more than 250,000. 
• Twitter campaigns targeted to an industry audience more than 450,000 using keywords, and followers of other @handles of competitor shows, brands and publications around the world.
• Messaging to 6,500-plus SEMA YouTube Channel subscribers by targeting their interests and behavior with specific content.
• Building a look-a-like audience using SEMA’s existing database to identify new Show-attendee prospects.
• Leveraging the SEMA Show Instagram account to target 68,000-plus followers.
• Driving SEMA Show conversations with the #SEMA2015 social media feed.

These efforts, along with aggressively negotiated airline discounts, guaranteed low rates for hotels, 50+ business-building education sessions and exciting on-site activities, are proof positive that SEMA is doing everything possible to optimize exhibitors’ SEMA Show experience.

To buy a booth or register for the 2015 SEMA Show, visit www.SEMAshow.com.

By SEMA Editors

SEMA is launching a fully integrated, multi-channel marketing campaign using more video and digital content to drive 60,000-plus qualified buyers to the 2015 SEMA Show.

This week, SEMA will launch a fully integrated, multi-channel marketing campaign using more video and digital content to drive 60,000-plus qualified buyers to the 2015 SEMA Show. Messages targeting new, veteran, international and domestic buyers will be deployed utilizing the following marketing tactics.

• Weekly targeted prospecting emails to 150,000-plus qualified buyers.
• Online advertising on 30-plus trade websites that drive 1,000,000-plus impressions.
• Print advertising in 125-plus leading industry publications with a combined circulation of more than 500,000.
• Direct mailings to more than 400,000 qualified buyers.
• Publication of SEMA Show Daily magazine to 40,000-plus attendees prior to the Show.
• Weekly distribution of SEMA eNews to more than 170,000 industry subscribers.
• Representation and distribution of attendee promotional materials domestically at SEMA Garage Tours, Vehicle Measuring Sessions and regional Town Hall Meetings, and internationally at trade shows in Abu Dhabi, Beijing and Shanghai.
• Search engine pay-per-click campaigns using keywords, such as SEMA, SEMA Show, automotive trade shows, automotive expo, etc.
• Retargeting banner ads on more than 2 million of Google’s website network.
• Facebook ads targeting an industry audience of more than 520,000. 
• Retargeting ads to previous SEMA Show attendees (via email lists) and visitors of SEMAShow.com. 
• LinkedIn/SlideShare posts targeting industry, title, job function, skill set and groups to a B2B audience of more than 250,000. 
• Twitter campaigns targeted to an industry audience more than 450,000 using keywords, and followers of other @handles of competitor shows, brands and publications around the world.
• Messaging to 6,500-plus SEMA YouTube Channel subscribers by targeting their interests and behavior with specific content.
• Building a look-a-like audience using SEMA’s existing database to identify new Show-attendee prospects.
• Leveraging the SEMA Show Instagram account to target 68,000-plus followers.
• Driving SEMA Show conversations with the #SEMA2015 social media feed.

These efforts, along with aggressively negotiated airline discounts, guaranteed low rates for hotels, 50+ business-building education sessions and exciting on-site activities, are proof positive that SEMA is doing everything possible to optimize exhibitors’ SEMA Show experience.

To buy a booth or register for the 2015 SEMA Show, visit www.SEMAshow.com.

By SEMA Editors

SEMA is launching a fully integrated, multi-channel marketing campaign using more video and digital content to drive 60,000-plus qualified buyers to the 2015 SEMA Show.

This week, SEMA will launch a fully integrated, multi-channel marketing campaign using more video and digital content to drive 60,000-plus qualified buyers to the 2015 SEMA Show. Messages targeting new, veteran, international and domestic buyers will be deployed utilizing the following marketing tactics.

• Weekly targeted prospecting emails to 150,000-plus qualified buyers.
• Online advertising on 30-plus trade websites that drive 1,000,000-plus impressions.
• Print advertising in 125-plus leading industry publications with a combined circulation of more than 500,000.
• Direct mailings to more than 400,000 qualified buyers.
• Publication of SEMA Show Daily magazine to 40,000-plus attendees prior to the Show.
• Weekly distribution of SEMA eNews to more than 170,000 industry subscribers.
• Representation and distribution of attendee promotional materials domestically at SEMA Garage Tours, Vehicle Measuring Sessions and regional Town Hall Meetings, and internationally at trade shows in Abu Dhabi, Beijing and Shanghai.
• Search engine pay-per-click campaigns using keywords, such as SEMA, SEMA Show, automotive trade shows, automotive expo, etc.
• Retargeting banner ads on more than 2 million of Google’s website network.
• Facebook ads targeting an industry audience of more than 520,000. 
• Retargeting ads to previous SEMA Show attendees (via email lists) and visitors of SEMAShow.com. 
• LinkedIn/SlideShare posts targeting industry, title, job function, skill set and groups to a B2B audience of more than 250,000. 
• Twitter campaigns targeted to an industry audience more than 450,000 using keywords, and followers of other @handles of competitor shows, brands and publications around the world.
• Messaging to 6,500-plus SEMA YouTube Channel subscribers by targeting their interests and behavior with specific content.
• Building a look-a-like audience using SEMA’s existing database to identify new Show-attendee prospects.
• Leveraging the SEMA Show Instagram account to target 68,000-plus followers.
• Driving SEMA Show conversations with the #SEMA2015 social media feed.

These efforts, along with aggressively negotiated airline discounts, guaranteed low rates for hotels, 50+ business-building education sessions and exciting on-site activities, are proof positive that SEMA is doing everything possible to optimize exhibitors’ SEMA Show experience.

To buy a booth or register for the 2015 SEMA Show, visit www.SEMAshow.com.

By SEMA Editors

SEMA is launching a fully integrated, multi-channel marketing campaign using more video and digital content to drive 60,000-plus qualified buyers to the 2015 SEMA Show.

This week, SEMA will launch a fully integrated, multi-channel marketing campaign using more video and digital content to drive 60,000-plus qualified buyers to the 2015 SEMA Show. Messages targeting new, veteran, international and domestic buyers will be deployed utilizing the following marketing tactics.

• Weekly targeted prospecting emails to 150,000-plus qualified buyers.
• Online advertising on 30-plus trade websites that drive 1,000,000-plus impressions.
• Print advertising in 125-plus leading industry publications with a combined circulation of more than 500,000.
• Direct mailings to more than 400,000 qualified buyers.
• Publication of SEMA Show Daily magazine to 40,000-plus attendees prior to the Show.
• Weekly distribution of SEMA eNews to more than 170,000 industry subscribers.
• Representation and distribution of attendee promotional materials domestically at SEMA Garage Tours, Vehicle Measuring Sessions and regional Town Hall Meetings, and internationally at trade shows in Abu Dhabi, Beijing and Shanghai.
• Search engine pay-per-click campaigns using keywords, such as SEMA, SEMA Show, automotive trade shows, automotive expo, etc.
• Retargeting banner ads on more than 2 million of Google’s website network.
• Facebook ads targeting an industry audience of more than 520,000. 
• Retargeting ads to previous SEMA Show attendees (via email lists) and visitors of SEMAShow.com. 
• LinkedIn/SlideShare posts targeting industry, title, job function, skill set and groups to a B2B audience of more than 250,000. 
• Twitter campaigns targeted to an industry audience more than 450,000 using keywords, and followers of other @handles of competitor shows, brands and publications around the world.
• Messaging to 6,500-plus SEMA YouTube Channel subscribers by targeting their interests and behavior with specific content.
• Building a look-a-like audience using SEMA’s existing database to identify new Show-attendee prospects.
• Leveraging the SEMA Show Instagram account to target 68,000-plus followers.
• Driving SEMA Show conversations with the #SEMA2015 social media feed.

These efforts, along with aggressively negotiated airline discounts, guaranteed low rates for hotels, 50+ business-building education sessions and exciting on-site activities, are proof positive that SEMA is doing everything possible to optimize exhibitors’ SEMA Show experience.

To buy a booth or register for the 2015 SEMA Show, visit www.SEMAshow.com.

By SEMA Editors

SEMA is launching a fully integrated, multi-channel marketing campaign using more video and digital content to drive 60,000-plus qualified buyers to the 2015 SEMA Show.

This week, SEMA will launch a fully integrated, multi-channel marketing campaign using more video and digital content to drive 60,000-plus qualified buyers to the 2015 SEMA Show. Messages targeting new, veteran, international and domestic buyers will be deployed utilizing the following marketing tactics.

• Weekly targeted prospecting emails to 150,000-plus qualified buyers.
• Online advertising on 30-plus trade websites that drive 1,000,000-plus impressions.
• Print advertising in 125-plus leading industry publications with a combined circulation of more than 500,000.
• Direct mailings to more than 400,000 qualified buyers.
• Publication of SEMA Show Daily magazine to 40,000-plus attendees prior to the Show.
• Weekly distribution of SEMA eNews to more than 170,000 industry subscribers.
• Representation and distribution of attendee promotional materials domestically at SEMA Garage Tours, Vehicle Measuring Sessions and regional Town Hall Meetings, and internationally at trade shows in Abu Dhabi, Beijing and Shanghai.
• Search engine pay-per-click campaigns using keywords, such as SEMA, SEMA Show, automotive trade shows, automotive expo, etc.
• Retargeting banner ads on more than 2 million of Google’s website network.
• Facebook ads targeting an industry audience of more than 520,000. 
• Retargeting ads to previous SEMA Show attendees (via email lists) and visitors of SEMAShow.com. 
• LinkedIn/SlideShare posts targeting industry, title, job function, skill set and groups to a B2B audience of more than 250,000. 
• Twitter campaigns targeted to an industry audience more than 450,000 using keywords, and followers of other @handles of competitor shows, brands and publications around the world.
• Messaging to 6,500-plus SEMA YouTube Channel subscribers by targeting their interests and behavior with specific content.
• Building a look-a-like audience using SEMA’s existing database to identify new Show-attendee prospects.
• Leveraging the SEMA Show Instagram account to target 68,000-plus followers.
• Driving SEMA Show conversations with the #SEMA2015 social media feed.

These efforts, along with aggressively negotiated airline discounts, guaranteed low rates for hotels, 50+ business-building education sessions and exciting on-site activities, are proof positive that SEMA is doing everything possible to optimize exhibitors’ SEMA Show experience.

To buy a booth or register for the 2015 SEMA Show, visit www.SEMAshow.com.

By SEMA Editors

SEMA is launching a fully integrated, multi-channel marketing campaign using more video and digital content to drive 60,000-plus qualified buyers to the 2015 SEMA Show.

This week, SEMA will launch a fully integrated, multi-channel marketing campaign using more video and digital content to drive 60,000-plus qualified buyers to the 2015 SEMA Show. Messages targeting new, veteran, international and domestic buyers will be deployed utilizing the following marketing tactics.

• Weekly targeted prospecting emails to 150,000-plus qualified buyers.
• Online advertising on 30-plus trade websites that drive 1,000,000-plus impressions.
• Print advertising in 125-plus leading industry publications with a combined circulation of more than 500,000.
• Direct mailings to more than 400,000 qualified buyers.
• Publication of SEMA Show Daily magazine to 40,000-plus attendees prior to the Show.
• Weekly distribution of SEMA eNews to more than 170,000 industry subscribers.
• Representation and distribution of attendee promotional materials domestically at SEMA Garage Tours, Vehicle Measuring Sessions and regional Town Hall Meetings, and internationally at trade shows in Abu Dhabi, Beijing and Shanghai.
• Search engine pay-per-click campaigns using keywords, such as SEMA, SEMA Show, automotive trade shows, automotive expo, etc.
• Retargeting banner ads on more than 2 million of Google’s website network.
• Facebook ads targeting an industry audience of more than 520,000. 
• Retargeting ads to previous SEMA Show attendees (via email lists) and visitors of SEMAShow.com. 
• LinkedIn/SlideShare posts targeting industry, title, job function, skill set and groups to a B2B audience of more than 250,000. 
• Twitter campaigns targeted to an industry audience more than 450,000 using keywords, and followers of other @handles of competitor shows, brands and publications around the world.
• Messaging to 6,500-plus SEMA YouTube Channel subscribers by targeting their interests and behavior with specific content.
• Building a look-a-like audience using SEMA’s existing database to identify new Show-attendee prospects.
• Leveraging the SEMA Show Instagram account to target 68,000-plus followers.
• Driving SEMA Show conversations with the #SEMA2015 social media feed.

These efforts, along with aggressively negotiated airline discounts, guaranteed low rates for hotels, 50+ business-building education sessions and exciting on-site activities, are proof positive that SEMA is doing everything possible to optimize exhibitors’ SEMA Show experience.

To buy a booth or register for the 2015 SEMA Show, visit www.SEMAshow.com.

By SEMA Editors

SEMA is launching a fully integrated, multi-channel marketing campaign using more video and digital content to drive 60,000-plus qualified buyers to the 2015 SEMA Show.

This week, SEMA will launch a fully integrated, multi-channel marketing campaign using more video and digital content to drive 60,000-plus qualified buyers to the 2015 SEMA Show. Messages targeting new, veteran, international and domestic buyers will be deployed utilizing the following marketing tactics.

• Weekly targeted prospecting emails to 150,000-plus qualified buyers.
• Online advertising on 30-plus trade websites that drive 1,000,000-plus impressions.
• Print advertising in 125-plus leading industry publications with a combined circulation of more than 500,000.
• Direct mailings to more than 400,000 qualified buyers.
• Publication of SEMA Show Daily magazine to 40,000-plus attendees prior to the Show.
• Weekly distribution of SEMA eNews to more than 170,000 industry subscribers.
• Representation and distribution of attendee promotional materials domestically at SEMA Garage Tours, Vehicle Measuring Sessions and regional Town Hall Meetings, and internationally at trade shows in Abu Dhabi, Beijing and Shanghai.
• Search engine pay-per-click campaigns using keywords, such as SEMA, SEMA Show, automotive trade shows, automotive expo, etc.
• Retargeting banner ads on more than 2 million of Google’s website network.
• Facebook ads targeting an industry audience of more than 520,000. 
• Retargeting ads to previous SEMA Show attendees (via email lists) and visitors of SEMAShow.com. 
• LinkedIn/SlideShare posts targeting industry, title, job function, skill set and groups to a B2B audience of more than 250,000. 
• Twitter campaigns targeted to an industry audience more than 450,000 using keywords, and followers of other @handles of competitor shows, brands and publications around the world.
• Messaging to 6,500-plus SEMA YouTube Channel subscribers by targeting their interests and behavior with specific content.
• Building a look-a-like audience using SEMA’s existing database to identify new Show-attendee prospects.
• Leveraging the SEMA Show Instagram account to target 68,000-plus followers.
• Driving SEMA Show conversations with the #SEMA2015 social media feed.

These efforts, along with aggressively negotiated airline discounts, guaranteed low rates for hotels, 50+ business-building education sessions and exciting on-site activities, are proof positive that SEMA is doing everything possible to optimize exhibitors’ SEMA Show experience.

To buy a booth or register for the 2015 SEMA Show, visit www.SEMAshow.com.

By SEMA Editors

SEMA is launching a fully integrated, multi-channel marketing campaign using more video and digital content to drive 60,000-plus qualified buyers to the 2015 SEMA Show.

This week, SEMA will launch a fully integrated, multi-channel marketing campaign using more video and digital content to drive 60,000-plus qualified buyers to the 2015 SEMA Show. Messages targeting new, veteran, international and domestic buyers will be deployed utilizing the following marketing tactics.

• Weekly targeted prospecting emails to 150,000-plus qualified buyers.
• Online advertising on 30-plus trade websites that drive 1,000,000-plus impressions.
• Print advertising in 125-plus leading industry publications with a combined circulation of more than 500,000.
• Direct mailings to more than 400,000 qualified buyers.
• Publication of SEMA Show Daily magazine to 40,000-plus attendees prior to the Show.
• Weekly distribution of SEMA eNews to more than 170,000 industry subscribers.
• Representation and distribution of attendee promotional materials domestically at SEMA Garage Tours, Vehicle Measuring Sessions and regional Town Hall Meetings, and internationally at trade shows in Abu Dhabi, Beijing and Shanghai.
• Search engine pay-per-click campaigns using keywords, such as SEMA, SEMA Show, automotive trade shows, automotive expo, etc.
• Retargeting banner ads on more than 2 million of Google’s website network.
• Facebook ads targeting an industry audience of more than 520,000. 
• Retargeting ads to previous SEMA Show attendees (via email lists) and visitors of SEMAShow.com. 
• LinkedIn/SlideShare posts targeting industry, title, job function, skill set and groups to a B2B audience of more than 250,000. 
• Twitter campaigns targeted to an industry audience more than 450,000 using keywords, and followers of other @handles of competitor shows, brands and publications around the world.
• Messaging to 6,500-plus SEMA YouTube Channel subscribers by targeting their interests and behavior with specific content.
• Building a look-a-like audience using SEMA’s existing database to identify new Show-attendee prospects.
• Leveraging the SEMA Show Instagram account to target 68,000-plus followers.
• Driving SEMA Show conversations with the #SEMA2015 social media feed.

These efforts, along with aggressively negotiated airline discounts, guaranteed low rates for hotels, 50+ business-building education sessions and exciting on-site activities, are proof positive that SEMA is doing everything possible to optimize exhibitors’ SEMA Show experience.

To buy a booth or register for the 2015 SEMA Show, visit www.SEMAshow.com.

By SEMA Editors

SEMA is launching a fully integrated, multi-channel marketing campaign using more video and digital content to drive 60,000-plus qualified buyers to the 2015 SEMA Show.

This week, SEMA will launch a fully integrated, multi-channel marketing campaign using more video and digital content to drive 60,000-plus qualified buyers to the 2015 SEMA Show. Messages targeting new, veteran, international and domestic buyers will be deployed utilizing the following marketing tactics.

• Weekly targeted prospecting emails to 150,000-plus qualified buyers.
• Online advertising on 30-plus trade websites that drive 1,000,000-plus impressions.
• Print advertising in 125-plus leading industry publications with a combined circulation of more than 500,000.
• Direct mailings to more than 400,000 qualified buyers.
• Publication of SEMA Show Daily magazine to 40,000-plus attendees prior to the Show.
• Weekly distribution of SEMA eNews to more than 170,000 industry subscribers.
• Representation and distribution of attendee promotional materials domestically at SEMA Garage Tours, Vehicle Measuring Sessions and regional Town Hall Meetings, and internationally at trade shows in Abu Dhabi, Beijing and Shanghai.
• Search engine pay-per-click campaigns using keywords, such as SEMA, SEMA Show, automotive trade shows, automotive expo, etc.
• Retargeting banner ads on more than 2 million of Google’s website network.
• Facebook ads targeting an industry audience of more than 520,000. 
• Retargeting ads to previous SEMA Show attendees (via email lists) and visitors of SEMAShow.com. 
• LinkedIn/SlideShare posts targeting industry, title, job function, skill set and groups to a B2B audience of more than 250,000. 
• Twitter campaigns targeted to an industry audience more than 450,000 using keywords, and followers of other @handles of competitor shows, brands and publications around the world.
• Messaging to 6,500-plus SEMA YouTube Channel subscribers by targeting their interests and behavior with specific content.
• Building a look-a-like audience using SEMA’s existing database to identify new Show-attendee prospects.
• Leveraging the SEMA Show Instagram account to target 68,000-plus followers.
• Driving SEMA Show conversations with the #SEMA2015 social media feed.

These efforts, along with aggressively negotiated airline discounts, guaranteed low rates for hotels, 50+ business-building education sessions and exciting on-site activities, are proof positive that SEMA is doing everything possible to optimize exhibitors’ SEMA Show experience.

To buy a booth or register for the 2015 SEMA Show, visit www.SEMAshow.com.

By SEMA Editors

Details with ballots and links for the 2015 SEMA Board election will be sent to each member company’s designated primary contact beginning in May. Current SEMA-member companies have the opportunity to cast their votes online between May 13–June 9. Votes must be cast by each company’s primary contact.

Winners will be announced in June and formally introduced as the newest SEMA Board of Directors at the SEMA Installation Gala in July.

2015 SEMA Board of Director Candidates

Jim Bingham	Susan Carpenter	Laurel Dasher	Donnie Eatherly
Dave Edmondson	Nick Gramelspacher	Dan Kahn	Wade Kawasaki
Clint Sly	Parley Valora	David Ziozios

Voting Categories and Seats Open

Chairman-Elect Category (one open seat)

• Donnie Eatherly – President and CEO, P&E Distributors
• Wade Kawasaki – President and COO, Coker Group

Manufacturers Category (two open seats)

• Susan Carpenter – President, JR Products
• Laurel Dasher – Northeast Sales Manager, Powerteq
• Dave Edmondson – Senior Vice President, Roadwire

Distributor/Retailer Category (two open seats)

• Jim Bingham (Incumbent) – President and CEO, Winner’s Circle Speed & Custom
• Nick Gramelspacher (Incumbent) – Vice President Sales & Marketing, Meyer Distributing
• Parley Valora – Vice President, Premier Performance
• David Ziozios – CEO, Motovicity Distribution

Services Category (one open seat)

• Dan Kahn – President, Kahn Media
• Clint Sly – Chief Marketing Officer, Hagerty Insurance Co.