Compiled by SEMA Editors

NHRA News

ENDERS-STEVENS DOUBLES; FORCE, CRAMPTON ALSO GET BIG WINS: John Force, the winningest driver in NHRA history, raced to the Funny Car victory Sunday in his Chevrolet Camaro at the SummitRacing.com NHRA Nationals at The Strip at Las Vegas Motor Speedway. Richie Crampton (Top Fuel) and Erica Enders-Stevens (Pro Stock) also were winners at the fifth of 24 events of the 2015 NHRA Mello Yello Drag Racing Series season. Force, a 16-time Funny Car world champ, clocked a 4.148-second pass at 312.35 mph to defeat teammate Robert Hight in the final round. Hight trailed with a 4.154 at 306.05 in his Auto Club Chevy Camaro. This marks Force’s 142nd career win and fifth career win at The Strip at Las Vegas Motor Speedway.

"Robert is my best team," Force said. "He’s hot on that Christmas Tree, so I really got to get after him. The win was good, but all that we’ve been through, with financial change, my sponsors promised to keep me competitive, win championships, and I could build safety. We were lucky today, and I’ll take lucky any day because it buys us some time to learn."

ENDERS-STEVENS WINS K&N HORSEPOWER CHALLENGE; WINS NATIONAL EVENT FOR DOUBLE-UP BONUS: Erica Enders-Stevens hit the jackpot in Las Vegas by winning the K&N Horsepower Challenge event for the second consecutive season on Saturday and then raced to the national event victory on Sunday for her 13th career Pro Stock victory. Enders-Stevens, the defending Pro Stock world champion, defeated Vincent Nobile to win both events and won on Sunday on a holeshot to claim the win. She took home a total of $75,000 for both victories, and became the first driver to sweep both events in consecutive seasons since Bob Glidden accomplished the feat in 1987 and 1988.

"Just very proud for Elite Motorsports and Elite Performance," Enders-Stevens said. "My guys work so hard and continue to give me a consistent race car, which has been a struggle to start this year. I think we got our hot rod back, and I guess we can start saying Vegas is our lucky track. Winning is so dang challenging, and to be able to come here and do what we did yesterday and double up again today is certainly a high-pressure situation, but my guys thrive on it and perform very well under it. I’m so proud of them and proud of our team."

FORCE, CRAMPTON JOIN TRAXXAS NITRO SHOOTOUT COMPETITORS: Spots for the Traxxas Nitro Shootout in both Funny Car and Top Fuel are rapidly filling up as John Force (Funny Car) and Richie Crampton (Top Fuel) took home victories at the SummitRacing.com NHRA Nationals at The Strip at Las Vegas Motor Speedway. This will be the second appearance for Crampton in the speciality race and will look to improve on his runner-up finish in 2014. This will mark the fourth time Force has entered into the event and he won the inaugural and is the defending event winner.

He Said, She Said

"I thought that the car we lost in Gainesville was heading in that direction performance-wise. To have it come back in two races was nice and the car ran really good; just came up a bit short in the finals. Really happy for the guys and proud of all the hard work they have put in the past month."

—Larry Dixon, who raced to a runner-up finish at the SummitRacing.com NHRA Nationals just two races after his wreck in Gainesville. It was his first final-round appearance since he won the Phoenix event in 2011 and marked his 47th career runner-up position and moved him into eighth in the points.

Inside the Numbers

3-0: Career final-round record for Lucas Oil Top Fuel racer Richie Crampton, who is in his second season in the Mello Yello Drag Racing Series. Crampton won the event in Las Vegas when he defeated Larry Dixon in the finals. In 2014 he defeated Doug Kalitta in Englishtown for his first career victory and he won the Chevrolet Performance U.S. Nationals when he bested Steve Torrence for the most prized win in drag racing. Crampton, the 2014 Automobile Club of Southern California Road to the Future award winner, moved to fifth in Top Fuel points with the victory.

"It's a huge boost for the entire team," Crampton said. "We've got a great hot-track race car, and we all know how well [crew chief] Aaron [Brooks] can run when the weather is cool. He's just phenomenal right now and one of the best around. I'm extremely lucky to get to drive such great equipment. I'm from the other side of the world, so this is like a 6,000-mile hole in one for me. I'm extremely lucky, and it speaks volumes for Forrest and Charlotte Lucas, Morgan and Katie Lucas and the Lucas Oil family. The entire team stood behind Morgan's decision to give me a crack at it. I'm very fortunate, and I've got some big shoes to fill."

Did You Know

HOBBS MOTORSPORTS PARK RETURNS TO NHRA MEMBER TRACK FAMILY: Hobbs Motorsports Park in New Mexico has returned to the NHRA Member Track Network as part of the NHRA’s South Central Division.

“As a longtime NHRA facility, we are excited to have Hobbs Motorsports Park back in the NHRA Member Track Network after only a few years away,” said Trey Capps, director of the NHRA South Central Division.

Hobbs Motorsports Park is a quarter-mile facility located in the Hobbs Industrial Air Park near Hobbs, New Mexico. The facility is operated by Darrell Reid and is a popular track for racers in the West Texas and New Mexico area. As a former B-17 training base in the mid-1940s the facility not only has a great drag-racing heritage but it is a part of American history as well.

View the complete 2015 Mello Yello Drag Racing Series schedule.

Compiled by SEMA Editors

NHRA News

ENDERS-STEVENS DOUBLES; FORCE, CRAMPTON ALSO GET BIG WINS: John Force, the winningest driver in NHRA history, raced to the Funny Car victory Sunday in his Chevrolet Camaro at the SummitRacing.com NHRA Nationals at The Strip at Las Vegas Motor Speedway. Richie Crampton (Top Fuel) and Erica Enders-Stevens (Pro Stock) also were winners at the fifth of 24 events of the 2015 NHRA Mello Yello Drag Racing Series season. Force, a 16-time Funny Car world champ, clocked a 4.148-second pass at 312.35 mph to defeat teammate Robert Hight in the final round. Hight trailed with a 4.154 at 306.05 in his Auto Club Chevy Camaro. This marks Force’s 142nd career win and fifth career win at The Strip at Las Vegas Motor Speedway.

"Robert is my best team," Force said. "He’s hot on that Christmas Tree, so I really got to get after him. The win was good, but all that we’ve been through, with financial change, my sponsors promised to keep me competitive, win championships, and I could build safety. We were lucky today, and I’ll take lucky any day because it buys us some time to learn."

ENDERS-STEVENS WINS K&N HORSEPOWER CHALLENGE; WINS NATIONAL EVENT FOR DOUBLE-UP BONUS: Erica Enders-Stevens hit the jackpot in Las Vegas by winning the K&N Horsepower Challenge event for the second consecutive season on Saturday and then raced to the national event victory on Sunday for her 13th career Pro Stock victory. Enders-Stevens, the defending Pro Stock world champion, defeated Vincent Nobile to win both events and won on Sunday on a holeshot to claim the win. She took home a total of $75,000 for both victories, and became the first driver to sweep both events in consecutive seasons since Bob Glidden accomplished the feat in 1987 and 1988.

"Just very proud for Elite Motorsports and Elite Performance," Enders-Stevens said. "My guys work so hard and continue to give me a consistent race car, which has been a struggle to start this year. I think we got our hot rod back, and I guess we can start saying Vegas is our lucky track. Winning is so dang challenging, and to be able to come here and do what we did yesterday and double up again today is certainly a high-pressure situation, but my guys thrive on it and perform very well under it. I’m so proud of them and proud of our team."

FORCE, CRAMPTON JOIN TRAXXAS NITRO SHOOTOUT COMPETITORS: Spots for the Traxxas Nitro Shootout in both Funny Car and Top Fuel are rapidly filling up as John Force (Funny Car) and Richie Crampton (Top Fuel) took home victories at the SummitRacing.com NHRA Nationals at The Strip at Las Vegas Motor Speedway. This will be the second appearance for Crampton in the speciality race and will look to improve on his runner-up finish in 2014. This will mark the fourth time Force has entered into the event and he won the inaugural and is the defending event winner.

He Said, She Said

"I thought that the car we lost in Gainesville was heading in that direction performance-wise. To have it come back in two races was nice and the car ran really good; just came up a bit short in the finals. Really happy for the guys and proud of all the hard work they have put in the past month."

—Larry Dixon, who raced to a runner-up finish at the SummitRacing.com NHRA Nationals just two races after his wreck in Gainesville. It was his first final-round appearance since he won the Phoenix event in 2011 and marked his 47th career runner-up position and moved him into eighth in the points.

Inside the Numbers

3-0: Career final-round record for Lucas Oil Top Fuel racer Richie Crampton, who is in his second season in the Mello Yello Drag Racing Series. Crampton won the event in Las Vegas when he defeated Larry Dixon in the finals. In 2014 he defeated Doug Kalitta in Englishtown for his first career victory and he won the Chevrolet Performance U.S. Nationals when he bested Steve Torrence for the most prized win in drag racing. Crampton, the 2014 Automobile Club of Southern California Road to the Future award winner, moved to fifth in Top Fuel points with the victory.

"It's a huge boost for the entire team," Crampton said. "We've got a great hot-track race car, and we all know how well [crew chief] Aaron [Brooks] can run when the weather is cool. He's just phenomenal right now and one of the best around. I'm extremely lucky to get to drive such great equipment. I'm from the other side of the world, so this is like a 6,000-mile hole in one for me. I'm extremely lucky, and it speaks volumes for Forrest and Charlotte Lucas, Morgan and Katie Lucas and the Lucas Oil family. The entire team stood behind Morgan's decision to give me a crack at it. I'm very fortunate, and I've got some big shoes to fill."

Did You Know

HOBBS MOTORSPORTS PARK RETURNS TO NHRA MEMBER TRACK FAMILY: Hobbs Motorsports Park in New Mexico has returned to the NHRA Member Track Network as part of the NHRA’s South Central Division.

“As a longtime NHRA facility, we are excited to have Hobbs Motorsports Park back in the NHRA Member Track Network after only a few years away,” said Trey Capps, director of the NHRA South Central Division.

Hobbs Motorsports Park is a quarter-mile facility located in the Hobbs Industrial Air Park near Hobbs, New Mexico. The facility is operated by Darrell Reid and is a popular track for racers in the West Texas and New Mexico area. As a former B-17 training base in the mid-1940s the facility not only has a great drag-racing heritage but it is a part of American history as well.

View the complete 2015 Mello Yello Drag Racing Series schedule.

Compiled by SEMA Editors

NHRA News

ENDERS-STEVENS DOUBLES; FORCE, CRAMPTON ALSO GET BIG WINS: John Force, the winningest driver in NHRA history, raced to the Funny Car victory Sunday in his Chevrolet Camaro at the SummitRacing.com NHRA Nationals at The Strip at Las Vegas Motor Speedway. Richie Crampton (Top Fuel) and Erica Enders-Stevens (Pro Stock) also were winners at the fifth of 24 events of the 2015 NHRA Mello Yello Drag Racing Series season. Force, a 16-time Funny Car world champ, clocked a 4.148-second pass at 312.35 mph to defeat teammate Robert Hight in the final round. Hight trailed with a 4.154 at 306.05 in his Auto Club Chevy Camaro. This marks Force’s 142nd career win and fifth career win at The Strip at Las Vegas Motor Speedway.

"Robert is my best team," Force said. "He’s hot on that Christmas Tree, so I really got to get after him. The win was good, but all that we’ve been through, with financial change, my sponsors promised to keep me competitive, win championships, and I could build safety. We were lucky today, and I’ll take lucky any day because it buys us some time to learn."

ENDERS-STEVENS WINS K&N HORSEPOWER CHALLENGE; WINS NATIONAL EVENT FOR DOUBLE-UP BONUS: Erica Enders-Stevens hit the jackpot in Las Vegas by winning the K&N Horsepower Challenge event for the second consecutive season on Saturday and then raced to the national event victory on Sunday for her 13th career Pro Stock victory. Enders-Stevens, the defending Pro Stock world champion, defeated Vincent Nobile to win both events and won on Sunday on a holeshot to claim the win. She took home a total of $75,000 for both victories, and became the first driver to sweep both events in consecutive seasons since Bob Glidden accomplished the feat in 1987 and 1988.

"Just very proud for Elite Motorsports and Elite Performance," Enders-Stevens said. "My guys work so hard and continue to give me a consistent race car, which has been a struggle to start this year. I think we got our hot rod back, and I guess we can start saying Vegas is our lucky track. Winning is so dang challenging, and to be able to come here and do what we did yesterday and double up again today is certainly a high-pressure situation, but my guys thrive on it and perform very well under it. I’m so proud of them and proud of our team."

FORCE, CRAMPTON JOIN TRAXXAS NITRO SHOOTOUT COMPETITORS: Spots for the Traxxas Nitro Shootout in both Funny Car and Top Fuel are rapidly filling up as John Force (Funny Car) and Richie Crampton (Top Fuel) took home victories at the SummitRacing.com NHRA Nationals at The Strip at Las Vegas Motor Speedway. This will be the second appearance for Crampton in the speciality race and will look to improve on his runner-up finish in 2014. This will mark the fourth time Force has entered into the event and he won the inaugural and is the defending event winner.

He Said, She Said

"I thought that the car we lost in Gainesville was heading in that direction performance-wise. To have it come back in two races was nice and the car ran really good; just came up a bit short in the finals. Really happy for the guys and proud of all the hard work they have put in the past month."

—Larry Dixon, who raced to a runner-up finish at the SummitRacing.com NHRA Nationals just two races after his wreck in Gainesville. It was his first final-round appearance since he won the Phoenix event in 2011 and marked his 47th career runner-up position and moved him into eighth in the points.

Inside the Numbers

3-0: Career final-round record for Lucas Oil Top Fuel racer Richie Crampton, who is in his second season in the Mello Yello Drag Racing Series. Crampton won the event in Las Vegas when he defeated Larry Dixon in the finals. In 2014 he defeated Doug Kalitta in Englishtown for his first career victory and he won the Chevrolet Performance U.S. Nationals when he bested Steve Torrence for the most prized win in drag racing. Crampton, the 2014 Automobile Club of Southern California Road to the Future award winner, moved to fifth in Top Fuel points with the victory.

"It's a huge boost for the entire team," Crampton said. "We've got a great hot-track race car, and we all know how well [crew chief] Aaron [Brooks] can run when the weather is cool. He's just phenomenal right now and one of the best around. I'm extremely lucky to get to drive such great equipment. I'm from the other side of the world, so this is like a 6,000-mile hole in one for me. I'm extremely lucky, and it speaks volumes for Forrest and Charlotte Lucas, Morgan and Katie Lucas and the Lucas Oil family. The entire team stood behind Morgan's decision to give me a crack at it. I'm very fortunate, and I've got some big shoes to fill."

Did You Know

HOBBS MOTORSPORTS PARK RETURNS TO NHRA MEMBER TRACK FAMILY: Hobbs Motorsports Park in New Mexico has returned to the NHRA Member Track Network as part of the NHRA’s South Central Division.

“As a longtime NHRA facility, we are excited to have Hobbs Motorsports Park back in the NHRA Member Track Network after only a few years away,” said Trey Capps, director of the NHRA South Central Division.

Hobbs Motorsports Park is a quarter-mile facility located in the Hobbs Industrial Air Park near Hobbs, New Mexico. The facility is operated by Darrell Reid and is a popular track for racers in the West Texas and New Mexico area. As a former B-17 training base in the mid-1940s the facility not only has a great drag-racing heritage but it is a part of American history as well.

View the complete 2015 Mello Yello Drag Racing Series schedule.

	The Exhibitor Services Manual (ESM) is the go-to resource for exhibitors with questions regarding the Show.

By Becca Butler

With the month of April in full swing, thousands of exhibitors are well into their 2015 SEMA Show plans. While it may seem early to firm up details for the Show, the most successful exhibitors plan in advance and utilize the tools and resources available to get the highest possible return on their SEMA Show investment.

If you’re looking to stay on track for a successful SEMA Show, here is what you should be doing this month.

• Check Your Email: An email was sent Monday, April 13, to the individual listed as the “Show contact” on the booth application. Exhibitors should confirm that they received the email and that this individual will be the primary point of contact for all SEMA Show communications. If you did not receive an email or would like to change the contact listed, email sales@sema.org or call 909-396-0289.

• Mark Your Calendar: During the week of April 27, exhibitors who submitted applications before April 6 will receive an email with an assigned date and time (one-hour time block) for the Priority Booth Space Selection, a link to the online SEMA Show floorplan, and other important information. Exhibitors should open the link to the floorplan to ensure that they can view it correctly during the Booth Space Selection process. Become more familiar with the Booth Space Selection process.

• Connect With Your Account Rep: SEMA has a designated account representative assigned to each exhibitor to assist throughout the planning process and to educate them on opportunities and resources available. Connect with your account rep early on, and let them know your plans and goals for attending the Show. Your rep will be able to provide you with the tools needed to accomplish your goals and have a successful Show.

• Familiarize Yourself With The Exhibitor Services Manual (ESM): The Exhibitor Services Manual (ESM) is the go-to resource for exhibitors with questions regarding the Show. Included is general information about exhibiting, a list of cost-saving deadlines, registration information, hotel and travel reservations, Show guidelines, booth services, and more. Get familiar with what the ESM has to offer so you’ll know exactly where to go when you get your booth.

• Book Your Hotel: Exhibitors who secure their hotel accommodations through the official housing provider, Travel Planners, are guaranteed low rates on SEMA Show hotel rooms. Make your plans now as rooms are filling up and prices are increasing. Visit the Travel and Lodging page on www.SEMAShow.com to book your hotel room today.

Already a step ahead? Keep a look out for next month’s checklist. To connect with your account representative, email sales@sema.org or call 909-396-0289. Companies interested in exhibiting can still sign up at www.SEMAShow.com/buyabooth.

	The Exhibitor Services Manual (ESM) is the go-to resource for exhibitors with questions regarding the Show.

By Becca Butler

With the month of April in full swing, thousands of exhibitors are well into their 2015 SEMA Show plans. While it may seem early to firm up details for the Show, the most successful exhibitors plan in advance and utilize the tools and resources available to get the highest possible return on their SEMA Show investment.

If you’re looking to stay on track for a successful SEMA Show, here is what you should be doing this month.

• Check Your Email: An email was sent Monday, April 13, to the individual listed as the “Show contact” on the booth application. Exhibitors should confirm that they received the email and that this individual will be the primary point of contact for all SEMA Show communications. If you did not receive an email or would like to change the contact listed, email sales@sema.org or call 909-396-0289.

• Mark Your Calendar: During the week of April 27, exhibitors who submitted applications before April 6 will receive an email with an assigned date and time (one-hour time block) for the Priority Booth Space Selection, a link to the online SEMA Show floorplan, and other important information. Exhibitors should open the link to the floorplan to ensure that they can view it correctly during the Booth Space Selection process. Become more familiar with the Booth Space Selection process.

• Connect With Your Account Rep: SEMA has a designated account representative assigned to each exhibitor to assist throughout the planning process and to educate them on opportunities and resources available. Connect with your account rep early on, and let them know your plans and goals for attending the Show. Your rep will be able to provide you with the tools needed to accomplish your goals and have a successful Show.

• Familiarize Yourself With The Exhibitor Services Manual (ESM): The Exhibitor Services Manual (ESM) is the go-to resource for exhibitors with questions regarding the Show. Included is general information about exhibiting, a list of cost-saving deadlines, registration information, hotel and travel reservations, Show guidelines, booth services, and more. Get familiar with what the ESM has to offer so you’ll know exactly where to go when you get your booth.

• Book Your Hotel: Exhibitors who secure their hotel accommodations through the official housing provider, Travel Planners, are guaranteed low rates on SEMA Show hotel rooms. Make your plans now as rooms are filling up and prices are increasing. Visit the Travel and Lodging page on www.SEMAShow.com to book your hotel room today.

Already a step ahead? Keep a look out for next month’s checklist. To connect with your account representative, email sales@sema.org or call 909-396-0289. Companies interested in exhibiting can still sign up at www.SEMAShow.com/buyabooth.

By SEMA Editors

SEMA is launching a fully integrated, multi-channel marketing campaign using more video and digital content to drive 60,000-plus qualified buyers to the 2015 SEMA Show.

This week, SEMA will launch a fully integrated, multi-channel marketing campaign using more video and digital content to drive 60,000-plus qualified buyers to the 2015 SEMA Show. Messages targeting new, veteran, international and domestic buyers will be deployed utilizing the following marketing tactics.

• Weekly targeted prospecting emails to 150,000-plus qualified buyers.
• Online advertising on 30-plus trade websites that drive 1,000,000-plus impressions.
• Print advertising in 125-plus leading industry publications with a combined circulation of more than 500,000.
• Direct mailings to more than 400,000 qualified buyers.
• Publication of SEMA Show Daily magazine to 40,000-plus attendees prior to the Show.
• Weekly distribution of SEMA eNews to more than 170,000 industry subscribers.
• Representation and distribution of attendee promotional materials domestically at SEMA Garage Tours, Vehicle Measuring Sessions and regional Town Hall Meetings, and internationally at trade shows in Abu Dhabi, Beijing and Shanghai.
• Search engine pay-per-click campaigns using keywords, such as SEMA, SEMA Show, automotive trade shows, automotive expo, etc.
• Retargeting banner ads on more than 2 million of Google’s website network.
• Facebook ads targeting an industry audience of more than 520,000. 
• Retargeting ads to previous SEMA Show attendees (via email lists) and visitors of SEMAShow.com. 
• LinkedIn/SlideShare posts targeting industry, title, job function, skill set and groups to a B2B audience of more than 250,000. 
• Twitter campaigns targeted to an industry audience more than 450,000 using keywords, and followers of other @handles of competitor shows, brands and publications around the world.
• Messaging to 6,500-plus SEMA YouTube Channel subscribers by targeting their interests and behavior with specific content.
• Building a look-a-like audience using SEMA’s existing database to identify new Show-attendee prospects.
• Leveraging the SEMA Show Instagram account to target 68,000-plus followers.
• Driving SEMA Show conversations with the #SEMA2015 social media feed.

These efforts, along with aggressively negotiated airline discounts, guaranteed low rates for hotels, 50+ business-building education sessions and exciting on-site activities, are proof positive that SEMA is doing everything possible to optimize exhibitors’ SEMA Show experience.

To buy a booth or register for the 2015 SEMA Show, visit www.SEMAshow.com.

By SEMA Editors

SEMA is launching a fully integrated, multi-channel marketing campaign using more video and digital content to drive 60,000-plus qualified buyers to the 2015 SEMA Show.

This week, SEMA will launch a fully integrated, multi-channel marketing campaign using more video and digital content to drive 60,000-plus qualified buyers to the 2015 SEMA Show. Messages targeting new, veteran, international and domestic buyers will be deployed utilizing the following marketing tactics.

• Weekly targeted prospecting emails to 150,000-plus qualified buyers.
• Online advertising on 30-plus trade websites that drive 1,000,000-plus impressions.
• Print advertising in 125-plus leading industry publications with a combined circulation of more than 500,000.
• Direct mailings to more than 400,000 qualified buyers.
• Publication of SEMA Show Daily magazine to 40,000-plus attendees prior to the Show.
• Weekly distribution of SEMA eNews to more than 170,000 industry subscribers.
• Representation and distribution of attendee promotional materials domestically at SEMA Garage Tours, Vehicle Measuring Sessions and regional Town Hall Meetings, and internationally at trade shows in Abu Dhabi, Beijing and Shanghai.
• Search engine pay-per-click campaigns using keywords, such as SEMA, SEMA Show, automotive trade shows, automotive expo, etc.
• Retargeting banner ads on more than 2 million of Google’s website network.
• Facebook ads targeting an industry audience of more than 520,000. 
• Retargeting ads to previous SEMA Show attendees (via email lists) and visitors of SEMAShow.com. 
• LinkedIn/SlideShare posts targeting industry, title, job function, skill set and groups to a B2B audience of more than 250,000. 
• Twitter campaigns targeted to an industry audience more than 450,000 using keywords, and followers of other @handles of competitor shows, brands and publications around the world.
• Messaging to 6,500-plus SEMA YouTube Channel subscribers by targeting their interests and behavior with specific content.
• Building a look-a-like audience using SEMA’s existing database to identify new Show-attendee prospects.
• Leveraging the SEMA Show Instagram account to target 68,000-plus followers.
• Driving SEMA Show conversations with the #SEMA2015 social media feed.

These efforts, along with aggressively negotiated airline discounts, guaranteed low rates for hotels, 50+ business-building education sessions and exciting on-site activities, are proof positive that SEMA is doing everything possible to optimize exhibitors’ SEMA Show experience.

To buy a booth or register for the 2015 SEMA Show, visit www.SEMAshow.com.

By SEMA Editors

SEMA is launching a fully integrated, multi-channel marketing campaign using more video and digital content to drive 60,000-plus qualified buyers to the 2015 SEMA Show.

This week, SEMA will launch a fully integrated, multi-channel marketing campaign using more video and digital content to drive 60,000-plus qualified buyers to the 2015 SEMA Show. Messages targeting new, veteran, international and domestic buyers will be deployed utilizing the following marketing tactics.

• Weekly targeted prospecting emails to 150,000-plus qualified buyers.
• Online advertising on 30-plus trade websites that drive 1,000,000-plus impressions.
• Print advertising in 125-plus leading industry publications with a combined circulation of more than 500,000.
• Direct mailings to more than 400,000 qualified buyers.
• Publication of SEMA Show Daily magazine to 40,000-plus attendees prior to the Show.
• Weekly distribution of SEMA eNews to more than 170,000 industry subscribers.
• Representation and distribution of attendee promotional materials domestically at SEMA Garage Tours, Vehicle Measuring Sessions and regional Town Hall Meetings, and internationally at trade shows in Abu Dhabi, Beijing and Shanghai.
• Search engine pay-per-click campaigns using keywords, such as SEMA, SEMA Show, automotive trade shows, automotive expo, etc.
• Retargeting banner ads on more than 2 million of Google’s website network.
• Facebook ads targeting an industry audience of more than 520,000. 
• Retargeting ads to previous SEMA Show attendees (via email lists) and visitors of SEMAShow.com. 
• LinkedIn/SlideShare posts targeting industry, title, job function, skill set and groups to a B2B audience of more than 250,000. 
• Twitter campaigns targeted to an industry audience more than 450,000 using keywords, and followers of other @handles of competitor shows, brands and publications around the world.
• Messaging to 6,500-plus SEMA YouTube Channel subscribers by targeting their interests and behavior with specific content.
• Building a look-a-like audience using SEMA’s existing database to identify new Show-attendee prospects.
• Leveraging the SEMA Show Instagram account to target 68,000-plus followers.
• Driving SEMA Show conversations with the #SEMA2015 social media feed.

These efforts, along with aggressively negotiated airline discounts, guaranteed low rates for hotels, 50+ business-building education sessions and exciting on-site activities, are proof positive that SEMA is doing everything possible to optimize exhibitors’ SEMA Show experience.

To buy a booth or register for the 2015 SEMA Show, visit www.SEMAshow.com.

By SEMA Editors

SEMA is launching a fully integrated, multi-channel marketing campaign using more video and digital content to drive 60,000-plus qualified buyers to the 2015 SEMA Show.

This week, SEMA will launch a fully integrated, multi-channel marketing campaign using more video and digital content to drive 60,000-plus qualified buyers to the 2015 SEMA Show. Messages targeting new, veteran, international and domestic buyers will be deployed utilizing the following marketing tactics.

• Weekly targeted prospecting emails to 150,000-plus qualified buyers.
• Online advertising on 30-plus trade websites that drive 1,000,000-plus impressions.
• Print advertising in 125-plus leading industry publications with a combined circulation of more than 500,000.
• Direct mailings to more than 400,000 qualified buyers.
• Publication of SEMA Show Daily magazine to 40,000-plus attendees prior to the Show.
• Weekly distribution of SEMA eNews to more than 170,000 industry subscribers.
• Representation and distribution of attendee promotional materials domestically at SEMA Garage Tours, Vehicle Measuring Sessions and regional Town Hall Meetings, and internationally at trade shows in Abu Dhabi, Beijing and Shanghai.
• Search engine pay-per-click campaigns using keywords, such as SEMA, SEMA Show, automotive trade shows, automotive expo, etc.
• Retargeting banner ads on more than 2 million of Google’s website network.
• Facebook ads targeting an industry audience of more than 520,000. 
• Retargeting ads to previous SEMA Show attendees (via email lists) and visitors of SEMAShow.com. 
• LinkedIn/SlideShare posts targeting industry, title, job function, skill set and groups to a B2B audience of more than 250,000. 
• Twitter campaigns targeted to an industry audience more than 450,000 using keywords, and followers of other @handles of competitor shows, brands and publications around the world.
• Messaging to 6,500-plus SEMA YouTube Channel subscribers by targeting their interests and behavior with specific content.
• Building a look-a-like audience using SEMA’s existing database to identify new Show-attendee prospects.
• Leveraging the SEMA Show Instagram account to target 68,000-plus followers.
• Driving SEMA Show conversations with the #SEMA2015 social media feed.

These efforts, along with aggressively negotiated airline discounts, guaranteed low rates for hotels, 50+ business-building education sessions and exciting on-site activities, are proof positive that SEMA is doing everything possible to optimize exhibitors’ SEMA Show experience.

To buy a booth or register for the 2015 SEMA Show, visit www.SEMAshow.com.

By SEMA Editors

SEMA is launching a fully integrated, multi-channel marketing campaign using more video and digital content to drive 60,000-plus qualified buyers to the 2015 SEMA Show.

This week, SEMA will launch a fully integrated, multi-channel marketing campaign using more video and digital content to drive 60,000-plus qualified buyers to the 2015 SEMA Show. Messages targeting new, veteran, international and domestic buyers will be deployed utilizing the following marketing tactics.

• Weekly targeted prospecting emails to 150,000-plus qualified buyers.
• Online advertising on 30-plus trade websites that drive 1,000,000-plus impressions.
• Print advertising in 125-plus leading industry publications with a combined circulation of more than 500,000.
• Direct mailings to more than 400,000 qualified buyers.
• Publication of SEMA Show Daily magazine to 40,000-plus attendees prior to the Show.
• Weekly distribution of SEMA eNews to more than 170,000 industry subscribers.
• Representation and distribution of attendee promotional materials domestically at SEMA Garage Tours, Vehicle Measuring Sessions and regional Town Hall Meetings, and internationally at trade shows in Abu Dhabi, Beijing and Shanghai.
• Search engine pay-per-click campaigns using keywords, such as SEMA, SEMA Show, automotive trade shows, automotive expo, etc.
• Retargeting banner ads on more than 2 million of Google’s website network.
• Facebook ads targeting an industry audience of more than 520,000. 
• Retargeting ads to previous SEMA Show attendees (via email lists) and visitors of SEMAShow.com. 
• LinkedIn/SlideShare posts targeting industry, title, job function, skill set and groups to a B2B audience of more than 250,000. 
• Twitter campaigns targeted to an industry audience more than 450,000 using keywords, and followers of other @handles of competitor shows, brands and publications around the world.
• Messaging to 6,500-plus SEMA YouTube Channel subscribers by targeting their interests and behavior with specific content.
• Building a look-a-like audience using SEMA’s existing database to identify new Show-attendee prospects.
• Leveraging the SEMA Show Instagram account to target 68,000-plus followers.
• Driving SEMA Show conversations with the #SEMA2015 social media feed.

These efforts, along with aggressively negotiated airline discounts, guaranteed low rates for hotels, 50+ business-building education sessions and exciting on-site activities, are proof positive that SEMA is doing everything possible to optimize exhibitors’ SEMA Show experience.

To buy a booth or register for the 2015 SEMA Show, visit www.SEMAshow.com.