By SEMA News Editors

 

The 2026 SEMA Show is underway in Las Vegas, and SEMA Live Presented by AutoZone is now streaming, bringing the automotive aftermarket's biggest event to viewers around the world. The four-day livestream delivers 32 hours of coverage from the SEMA Show, November 3–6, featuring new products, custom vehicle reveals, industry interviews, live demonstrations and the people shaping the automotive aftermarket.

Streaming 9:00 a.m.–5:00 p.m. PST on the SEMA Show's YouTube and Facebook channels, SEMA Live gives automotive professionals, builders and enthusiasts a front-row seat to the action at the Las Vegas Convention Center (LVCC) without having to be at the Show in person.

Hosted by Chris Jacobs, with reports from JC Fernandez and Christy Lee, the broadcast highlights the products, personalities and trends driving the automotive aftermarket, car culture and motorsports.

 

What to Watch on SEMA Live at the 2026 SEMA Show

SEMA Live offers a look at key vehicles, industry conversations and activities taking place throughout the four-day event.

• Industry interviews and special guests: Hear from business leaders, vehicle builders and automotive and motorsports personalities. Scheduled guests include Harley-Davidson CEO Artie Starrs; In-N-Out President Lynsi Snyder; builders Chip Foose and Dave Kindig; and automotive and motorsports icons Jay Leno and Mario Andretti.
• SEMA Battle of the Builders Presented by Mothers High Performance Car Care: Get coverage of the competition and the craftsmanship behind some of the Show's standout custom vehicles.
• Expanded Powersports, Side-by-Side (SxS) and Lifestyle Area: See coverage of the expanded section, with a focus on the vehicles, products and trends shaping the powersports and side-by-side markets.
• Live demonstrations and outdoor activations: Catch action from the Show's outdoor performance areas and demonstrations.
• SEMA Cruise: Watch coverage of vehicles departing the Las Vegas Convention Center on Friday, November 6.

SEMA Live extends the Show experience beyond Las Vegas, connecting viewers with the people, products and ideas moving the industry forward.

 

How to Watch SEMA Live

Watch SEMA Live Presented by AutoZone Tuesday, November 3, through Friday, November 6, from 9 a.m.–5 p.m. PST on the SEMA Show's official channels:

• Watch SEMA Live on YouTube
• Watch SEMA Live on Facebook

 

SEMA Live 2026: Frequently Asked Questions

What is SEMA Live?

SEMA Live Presented by AutoZone is the official livestream covering the 2026 SEMA Show. The broadcast features new-product introductions, custom vehicle reveals, industry interviews, demonstrations and other highlights from the automotive aftermarket's premier trade event.

When does SEMA Live stream?

SEMA Live streams Tuesday, November 3, through Friday, November 6, 2026, from 9:00 a.m.–5:00 p.m. Pacific Standard Time each day.

Where can I watch SEMA Live?

Viewers can watch SEMA Live on the official SEMA Show YouTube channel and Facebook page.

Is SEMA Live free to watch?

SEMA Live is available to watch on the SEMA Show's official YouTube and Facebook channels at no charge. While nothing can replace experiencing the SEMA Show in person, viewers can tune in online for a glimpse of the event.

What will SEMA Live cover?

Coverage includes industry interviews, new products, vehicle reveals, live demonstrations, the SEMA Battle of the Builders competition, the expanded Powersports/Side-by-Side (SxS)/Lifestyle section, and the Friday SEMA Cruise. Scheduled guests include automotive industry executives, custom vehicle builders and well-known automotive and motorsports personalities--watch to find out!

Who hosts SEMA Live?

Chris Jacobs hosts SEMA Live, with reports from JC Fernandez and Christy Lee.

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The 2026 SEMA Show is set for November 3-6, in Las Vegas. Attendee and buyer registration is open online. For more information, visit semashow.com, the Registration Resource Center, or the 2026 SEMA Show floorplan.  

Tickets are also available for SEMA Fest, the celebration of car culture and music on Friday, November 6, 2026, on the SEMA Show campus. Secure tickets or learn more at semafest.com.   

By SEMA News Editors

The winning products offer insight into the technology and consumer demands expected to influence the aftermarket in 2027.

 

During the 2026 SEMA Show, November 3-6, SEMA announced the winners of its SEMA Show New Product Awards. The awards recognize outstanding new aftermarket products being brought to market and featured in the New Products Showcase in Lower South Hall, Booth #41271.   

More than 1,300 products competed for top honors across 15 New Products Showcase categories. Judges selected one winner and two runners-up in each category.

"The SEMA Show New Product Awards celebrate the ingenuity driving the automotive aftermarket forward," said SEMA CEO Mike Spagnola. "This year's honorees demonstrate how our industry continues to anticipate customer needs and turn bold ideas into market-ready products."

Entries were evaluated on innovation, manufacturing quality, consumer appeal, marketability and technical achievement. Together, the honorees offer insight into the emerging technologies, consumer demands and trends expected to influence vehicle customization, performance and personalization in 2027.

The 2026 SEMA New Product Award honorees are:

Car Care & Protection Product

• WINNER: Barrel FX (Barrel FX)
• Runner-Up: Code Blocker (Cability Inc.)
• Runner-Up: Stinger Chemical Clay Bar (Stinger Chemicals)

Collision Repair & Refinish Product

• WINNER: WebTools (Celette)
• Runner-Up: Ionizer Pro (Bossauto Innova)
• Runner-Up: Innovative Truck Cab Protectors (Innovative Tools & Technologies)

Emerging Technology Product

• WINNER: NAPA XcceleratoR XR Training Goggles (NAPA TRACS, NAPA Auto Care, NAPA Autotech Training)
• Runner-Up: AF300-TKX Manual Drive Unit (Formosa EV)
• Runner-Up: EstimateIQ + BOT (OEC)

Engineered New Product

• WINNER: Black Widow (Hard-n-Fast Racing Products Inc.)
• Runner-Up: ORACLE Lensless: Re-Engineering the LED Headlight- 3rd-Gen Toyota Tacoma (ORACLE Lighting)
• Runner-Up: Ridetech Bolt-On 4-Link (Ridetech)

Exterior Accessory Product

• WINNER: RIV MR52 AirTopper (FLATED LLC)
• Runner-Up: '19-'22 Chevrolet Silverado 1500 Projector Headlight (Spec-D Tuning)
• Runner-Up: T103 PLUS 4-Channel Dash Cam With Dual Configurable Blind Spot Cameras (TYPE S)

Interior Accessory Product

• WINNER: 5-1/2-in. '66-'77 Ford Bronco/'61-'67 F-100 Gauge Cluster GPS Speedometer + Tach (SPEEDHUT)
• Runner-Up: Center Console Refrigerated Cooler (General Motors Accessories)
• Runner-Up: 69 Firebird RGB Control Panel (Vintage Air LLC)

Package Design & Display Product

• WINNER: Mini Mid-Rise Air-Topper Display (FLATED LLC)
• Runner-Up: 5-in. Handheld Bidirectional Diagnostic Tool (GEARWRENCH)
• Runner-Up: The Vault: Launch Kit (Max Sensor)

Performance –– Racing Product

• WINNER: FAST® LS XCR LS3 Intake Manifold 112 MM (Edelbrock, COMP Cams, TCI, FAST, Russell, Lunati) 
• Runner-Up: Weld On Stainless Shield Insulation Kit and Welder (Design Engineering, Inc.)
• Runner-Up: VMP Leviathan Air to Water Intake Manifold (VMP Performance)

Performance –– Street Product

• WINNER: Differential Brace System for '15-'27 Mustang w/ Differential Cooler Option (Livernois Motorsports & Engineering)
• Runner-Up: COBB Tuning - CAN Gateway for Factory ECU Sensor Expansion (Auto Meter)
• Runner-Up: TSP Ford Godzilla Carbon Fiber EFI Intake Manifold w/ Fuel Rails (Top Street Performance)

Powersports | SxS | Lifestyle Product

• WINNER: BLUE INFLATiQ by RIMiQ All-In-One Portable Tire Inflator - QwikFlow Technology (All-Fit Automotive/RIMiQ)
• Runner-Up: MOBUL Fishing Rod Holder (Forged Authority Off Grid)
• Runner-Up: '26 M8 Harley Supercharger Kit (ProCharger Superchargers)

Street Rod & Custom Car Product

• WINNER: Chevrolet LS3 Downdraft Short - SDS52 ETA4 Kit (Jenvey Dynamics Ltd)
• Runner-Up: CPR POWERPACK PRO (OPTIMA Batteries)
• Runner-Up: Vapor Trapper (Vapor Trapper™)

Tire & Related Product

• WINNER: Sens-Rite® (Bartec TPMS)
• Runner-Up: MIGHTY MINI by RIMiQ Small Tires Pump - Dirt Bikes, Bicycles, Camping & More (All-Fit Automotive/RIMiQ)
• Runner-Up: Hoosier TrackAttack Pro ECE R117 (Hoosier Racing Tire)

Tools & Equipment Product

• WINNER: CarCal QuickCal 5.0 Full System and Targets (ADAS Depot)
• Runner-Up: HAZLOK™ Magnetic Safety Barrier System (30 ft. Length | Yellow/Black) (ESCO)
• Runner-Up: KNECT™ Ratcheting 17-in-1 Interchangeable Low-Profile Socket Wrench Set (Klein Tools)

Truck & Off-Road Product

• WINNER: Roof Top Tent Leveling Mounts V1.5 (Flat Peak, Roof Top Tent Leveling Mounts)
• Runner-Up: ICON Vehicle Dynamics - XDCV Performance Axles (RANDYS Worldwide)
• Runner-Up: Showa SPIRE 2.5 ARC 2 Universal Coilover Piggy Back Performance Shock (Showa Performance)

Wheel & Related Product

• WINNER: 4 Pc. Carbon Fiber Sleeve Metric Lug Socket Set (CTA Tools)
• Runner-Up: Vintage Muscle 18x8 (KG1 Forged)
• Runner-Up: Forged Life FL04 Kingpin (Vision Wheel)
•  

SEMA Show attendees can see all the New Product Award winners––and thousands of additional products debuting in the aftermarket––all week in the New Products Showcase. Located in Lower South Hall, the Showcase is a central destination for discovering new specialty-equipment products and technologies. Visit semashow.com for the Show floorplan, education schedule, activations and more. 

 

By SEMA News Editors

 

The 2026 SEMA Show officially starts today, kicking off four full days of business, connection and innovation in Las Vegas with a day packed with special events, product and vehicle reveals, exciting announcements and more.

Like it does every year, the SEMA Show begins bright and early with the SEMA Show Kickoff Breakfast, which will not only celebrate the winners of the annual New Product Award competition and recipients of the Channel Partner and Manufacturer of the Year Awards, but also feature appearances from an exclusive fireside chat featuring Jay Leno and Harley-Davidson President and CEO Artie Starrs, setting the tone before Show doors officially open. 

Hosted in the Westgate Ballrooms, the Kickoff Breakfast doors open at 7:00 a.m. PST, with the program beginning at 7:20 a.m. PST, and concluding at 8:45 a.m. PST, just before the SEMA Show officially opens at 9:00 a.m. PST.

Between vehicle debuts, celebrity appearances, education sessions and more, there's plenty to see and do at the SEMA Show once the Show floor opens. For a full breakdown of the week's events, visit semashow.com/schedule-of-events.
 

Plan for These Must-See Moments: Vehicle Reveal Schedule

One of the highlights of any SEMA Show is the numerous builds unveiled on-site at the Show. This year is no different, with jaw-dropping builds, custom creations, OEM debuts and first-look vehicle unveilings all planned for SEMA week.

From high-horsepower performance machines to innovative conversions and one-of-a-kind custom projects, the vehicle reveals showcase the creativity, craftsmanship and engineering that define the SEMA Show experience. Attendees will be among the first to see the industry's most anticipated builds as they make their public debut on the world's biggest automotive stage.

Whether you're looking for the next trend, the latest inspiration or simply want to experience the excitement of a live reveal, vehicle unveilings deliver can't-miss moments throughout Show week. To help keep you on top of each new vehicle making its debut on the Show floor, SEMA has put together a full schedule of planned reveals.

Click here to see the full 2026 SEMA Show Vehicle Reveal schedule.
 

Don't Miss an Announcement: Press Conference Schedule

Along with vehicle builders and customizers, industry manufacturers, suppliers and service providers across the Show floor are also revealing new products, making exciting announcements and sharing ground-breaking innovations with the industry all week.

Attendees will have a front-row seat to the news, technologies and trends set to shape the future of the automotive aftermarket. From cutting-edge tools and performance products to groundbreaking vehicle builds and industry-first innovations, the press conferences offer an early look at the developments that will generate buzz long after the Show concludes.

Click here to see the full 2026 SEMA Show Press Conference Schedule.
 

Show Tools to Improve Your Experience

In addition to the tools above that can help you plan your Show, SEMA also offers a number of tools to help you navigate your week on site and maximize your time at the SEMA Show.

One of many valuable tools offered for 2026 SEMA Show exhibitors and attendees alike is the SEMA Show App, a must-have for anyone attempting to maximize their time at the aftermarket's premier industry event. Download here.

Need to find an exhibitor? Check out the floorplan. Want tickets for special events or looking to register for an education session? Visit the Registration Resource Center. Have questions? Just ask our AI-powered chatbot, Bessie. Available 24/7, chatting with Bessie is easy—simply text 833-338-3101, download the SEMA Show mobile app, visit SEMAShow.com or scan any of the QR codes located throughout the Las Vegas Convention Center campus to access Show information anytime, anywhere.
 

The 2026 SEMA Show opens on Election Day, November 3. SEMA's Drive the Vote campaign encourages attendees to make a plan to vote before traveling to Las Vegas. Visit sema.org/vote for more information.

For information about the 2026 SEMA Show or to register, visit semashow.com.

By SEMA News Editors

 

The 2026 SEMA Show, November 3–6 in Las Vegas, offers more than just the latest products, innovative builds and industry trends. It’s an opportunity to build relationships, connect with fellow automotive aftermarket professionals and discover new ways to grow your business. From council and network events to industry meetups, there are plenty of opportunities to make valuable connections throughout Show week.

SEMA members can take their experience even further with exclusive benefits and resources designed to help them make the most of their time at the Show. Explore the networking events worth adding to your schedule and discover how SEMA membership can open the door to more connections, greater access and added value.

Build Relationships That Drive Business: Councils and Networks Events to Add to Your SEMA Show Schedule

 

Taking place throughout 2026 SEMA Show week, November 3-6 in Las Vegas, SEMA Council and Network events are the go-to destination to connect with peers in your market segment, network with industry leaders and gain access to tools and resources for career and business growth.

Mark your calendar now. From casual happy hours and signature receptions to educational seminars, there's an event for every professional across the automotive aftermarket. Check out the schedule below, and RSVP to connect with your community. 

Automotive Restoration Market Organization (ARMO)

ARMO/HRIA Booth: November 3-6, 9:00 a.m.–5:00 p.m., Central Hall, Booth #23295

Connect with ARMO leadership, view stunning booth vehicles built by members and discover resources to help your restoration business thrive.
 

ARMO/HRIA Vehicle Unveilings: November 3, at 10:30 a.m., Central Hall, Booth #23295

Watch as the ARMO/HRIA booth vehicles are revealed and get to know the builders.
 

ARMO Reception: November 3, at 5:30 p.m., Westgate Hotel Ballroom A

This year's ARMO reception brings an exciting "Legends of ARMO" theme celebrating the industry's top people, businesses and products. Network with fellow restoration professionals and enjoy appetizers and drinks.

RSVP here.
 

Education Session–Planning the Next Chapter: Practical Strategies for Family Business Succession, Powered by ARMO: November 4, at 1:00 p.m., LVCC North Hall, N257

Gain insight into the realities of business succession and learn strategies to protect the business and successfully prepare for what's next.

RSVP here.  
 

Emerging Trends & Technology Network (ETTN)

Education Session–ETTN Lunch and Learn: Which Method of Boost Is Best for Street Cars?: November 5, at 11:00 a.m., LVCC North Hall, N237

Learn about popular boosting methods--turbochargers, centrifugal superchargers and positive-displacement superchargers--and what makes each system excel in different applications.

RSVP here.
 

Future Leaders Network (FLN)

FLN Reception: November 3, at 5:00 p.m., LVCC West Hall W232

Network with fellow young professionals, discover resources to grow your career and celebrate outstanding achievements during the awards ceremony, all while enjoying appetizers and drinks in a relaxed setting.

RSVP here.
 

Pathways to Professional Development, Powered by FLN: November 4, at 11:00 a.m., LVCC North Hall, N257

Discover practical strategies to build stronger teams, elevate performance and create a workplace culture where people and businesses thrive.

RSVP here.
 

Hot Rod Industry Alliance (HRIA)

ARMO/HRIA Booth: November 3-6, 9:00 a.m.–5:00 p.m., Central Hall, Booth #23295

Connect with HRIA leadership, see stunning hot rods built by members and discover resources to help your business thrive.
 

Education Session-Hot-Rod Builders' Panel, Powered by HRIA: November 3, at 3:00 p.m., North Hall, N259

Learn from the industry's top hot-rod builders, ask questions and gain insights that can elevate your own builds and business practices.

RSVP here.
 

HRIA Reception: November 4, at 5:15 p.m., Westgate Hotel Ballroom A

Connect with the hot-rod community, enjoy a plated dinner and celebrate the people and businesses driving the industry forward during the awards ceremony.

RSVP here.
 

Professional Restylers Organization (PRO)

PRO Booth and PRO Cup Challenge: November 3-6, West Hall, Booth #50237

Connect with PRO leadership, check out the builds competing in the PRO Cup Challenge and discover resources for growing your business. Visit by Wednesday, November 4 at 2:00 p.m. to cast your vote for the PRO Cup Challenge People's Choice Award.
 

PRO Reception: November 3, at 5:00 p.m., West Hall W326

Network with fellow automotive restylers, enjoy food and networking and honor top contributors during the awards ceremony.

RSVP here.
 

PRO Happy Hour: November 4, at 4:00 p.m., West Hall PRO Booth #50237

Network, celebrate the PRO Cup Challenge winners and enjoy a relaxed environment with peers.

RSVP here.
 

Education Session-Personalization Drives the Market: Why Restylers Matter More Than Ever, Powered by PRO: November 5, at 3:00 p.m., North Hall, N257

Gain insights into the pivotal role restylers play in elevating vehicle value, delivering unforgettable customer experiences and staying ahead of rapidly evolving trends.

RSVP here.
 

SEMA Businesswomen's Network (SBN)

SBN Booth Featuring Partners Limelight Logic and Real Deal Revolution: November 4-7, Central Hall, #24327

The SBN booth will serve as a hub of learning, empowerment and professional development for women across the industry. Attendees can expect a full week of hands-on workshops, interactive sessions and meaningful networking opportunities.
 

SEMA Women's Leadership Symposium: Own the Room: Executive Presence, Leadership Transitions and Strategic Influence for Women Leaders, Powered by SBN, November 3, at 3:00 p.m., North Hall N257

Gain the mindset, skills and strategies to strengthen executive presence, navigate career transitions and confidently own influence and decision-making power.

RSVP here.
 

SBN Reception: November 4, at 5:00 p.m., West Hall, W232

Connect with the SBN community, celebrate achievements and learn how to get involved.

RSVP here.
 

Courageous Conversations: Addressing Conflict Without Burning Bridges, Powered by SBN, November 4, at 3:00 p.m., North Hall, N257

Learn practical tools for managing challenging personalities, rebuilding trust after conflict and applying emotional intelligence to navigate high-stakes discussions effectively.

RSVP here.
 

SBN Gear-Up Girl Networking Event: November 5, at 11:45 a.m., West Hall, W256

Reserved only for women, the event serves as a networking opportunity for professionals to give back and share advice with today's female youth and those new to the industry.

RSVP here.
 

Truck & Off-Road Alliance (TORA)

TORA Feature Vehicle Trail: November 3-6, Outside walkway between West Hall and North Hall

Explore the latest truck and off-road trends at this impressive display and vote for your favorite build.
 

Education Session-The Business Behind the Builds: Best Practices in the Truck and Off-Road Industry, Powered by TORA: November 3, at 11:00 a.m., North Hall, N257

A panel of industry experts will share insights and proven approaches to help shops, builders and brands operate more effectively and deliver standout results in a competitive market.

RSVP here.
 

TORA Happy Hour: November 3, at 4:00 p.m., West Hall, Booth #58097, RANDY'S Worldwide

Wind down and network with truck and off-road enthusiasts while celebrating the TORA Best New Light Truck Award and TORA Best New Off-Road Product Award winners.

RSVP here.
 

TORA Reception & Pinewood Drags: November 4, at 5:00 p.m., West Hall, W326

Connect with truck and off-road peers, celebrate achievements and participate in the Pinewood Drag races benefiting the SEMA Cares' partnering children's charities.

RSVP here.
 

Wheel, Tire, Suspension & Brake Council (WTSBC)

WTSBC Reception: November 3, at 5:00 p.m., South Lower Hall, (New Products Showcase, Booth #41271)

Celebrate the wheel, tire, suspension and brake segments while networking with colleagues and industry leaders.

RSVP here.
 

WTSBC Coffee & Conversation: November 4, at 8:00 a.m., South Hall, Inside Lower South 1 

Grab a coffee, network and learn what's new and exciting in the wheel, tire, suspension and brake industry.

RSVP here.
 

Education Session-Beyond the Powertrain, Powered by WTSBC: November 5, at 11:00 a.m., Central Hall, FutureTech Studio, 24401

Learn how higher torque outputs, evolving vehicle platforms and new performance expectations are impacting wheel and tire testing, suspension design, brake system innovation and materials technology.

RSVP here.

 

SEMA Members Unlock More at the SEMA Show

 

The SEMA Member Lounge in room N251 on the second level of North Hall serves as an exclusive retreat for SEMA members during the busiest week of the year.

 

The SEMA Show, November 3-6 in Las Vegas, is packed with can't-miss activations and experiences, but one of the most valuable member benefits is tucked just off the Show floor behind a door marked N251.

The SEMA Member Lounge in room N251 on the second level of North Hall serves as an exclusive retreat for SEMA members during the busiest week of the year.

While most showgoers navigate booths and aisles, stand in line for lunch and coffee and search for a quiet place to take a call, SEMA members have access to a dedicated space designed to help them recharge, reconnect, stay productive and connect directly with SEMA staff.

 

Exclusive Benefits at the SEMA Show

SEMA members have access to the Member Lounge, which offers a comfortable environment away from the activity of the Show floor. Whether meeting with customers, responding to emails between appointments or simply taking a break to recharge devices, the lounge provides the space and amenities ideal for showgoers.

SEMA Member Lounge benefits include:

• Complimentary coffee.
• Internet and printer access.
• Device charging stations.
• Food available for purchase (little to no waiting in lines).
• Comfortable seating and workspace.
• Networking opportunities with fellow industry professionals.
• Private meeting rooms (up to 10 people; must be reserved in advance).

 

Tell SEMA What Your Business Needs

The Show is also an opportunity to connect with SEMA staff in person.

Every aftermarket business has different challenges and priorities. Whether it's navigating regulations, finding qualified employees, reaching new customers or keeping up with changes in the marketplace, SEMA wants to hear directly from the businesses it serves.

• Share feedback, concerns and recommendations for new member benefits.
• Tell SEMA about their business and discuss how the association can help.
• Learn more about SEMA programs and resources available to their company.
• Ask questions and connect with staff who can help point them toward relevant resources.

These conversations give members a direct opportunity to communicate what matters to their businesses and what they would like to see from their association.

 

Join SEMA Membership Before You Arrive or Sign Up at the Show

Each year, the Member Lounge generates plenty of curiosity from attendees who aren't members. What's behind the door? Why are people coming and going throughout the day? How do I gain access?

The answer is simple: SEMA Membership.

While the SEMA Show offers unmatched opportunities for networking, education and product discovery, SEMA Membership unlocks an additional level of convenience and connection through year-round benefits like industry-leading market research, advocacy efforts, business savings programs, councils and networks, and resources designed to help aftermarket companies grow and succeed.

If you're planning to attend the 2026 SEMA Show and want access to one of the event's best-kept secrets, now is the time to join.

Visit sema.org/join to become a SEMA member and unlock exclusive benefits before arriving in Las Vegas.

 

Show Tools to Improve Your Experience

SEMA offers a number of tools to help you navigate your week on site and maximize your time at the SEMA Show.

One of many valuable tools offered for 2026 SEMA Show exhibitors and attendees alike is the SEMA Show App, a must-have for anyone attempting to maximize their time at the aftermarket's premier industry event. Download here.

Need to find an exhibitor? Check out the floorplan. Want tickets for special events or looking to register for an education session? Visit the Registration Resource Center. Have questions? Just ask our AI-powered chatbot, Bessie. Available 24/7, chatting with Bessie is easy—simply text 833-338-3101, download the SEMA Show mobile app, visit SEMAShow.com or scan any of the QR codes located throughout the Las Vegas Convention Center campus to access Show information anytime, anywhere.

By SEMA News Editors

 

The SEMA Show, which opens today and runs through November 6, is home to thousands of new aftermarket products and innovations, but there is only one place on the Show floor where you can see all of the industry's latest parts and products in one place. 

The SEMA Show's most popular exhibit, the New Products Showcase, is the epicenter for that innovation and is a must-see destination for buyers, media and content creators in search of the latest and most exciting products hitting the aftermarket.

Located in Lower South Hall booth #41271, the New Products Showcase features hundreds of companies displaying thousands of the latest advancements, innovative new products and cutting-edge technology, making it the ultimate place to discover new tools, components and accessories that can help drive your aftermarket business forward.

And not only is it the perfect spot to discover new products; it's also a great way to extend your Show hours, opening at 7:30 a.m. PT each Show day, giving attendees extra time to discover Showcase entries before heading to the Show floor––which opens daily at 9:00 a.m. PT––to speak directly with the supplier.

This year, the Showcase in South Hall will again boast thousands of new products, with scanning made possible through the SEMA Show mobile app––complete with product and mapping information connecting attendees to the exhibiting companies throughout the Show floor.

For automotive professionals and business owners, the New Products Showcase provides exclusive access to insights on what's up-and-coming in automotive technology. The showcase encourages networking and collaboration, offering opportunities to connect with manufacturers and industry insiders.

In addition to keeping buyers competitive, the Showcase is also an opportunity for media and influencers to identify and share emerging trends with their audiences. Each product displayed in the showcase includes vital information and descriptions, helping attendees to understand its relevance and potential impact within the market.

Find the New Products Showcase on the floorplan here or on the SEMA Show app, which you can download here.

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The 2026 SEMA Show is set for November 3-6, in Las Vegas. Attendee and buyer registration is open online. For more information, visit semashow.com, the Registration Resource Center, or the 2026 SEMA Show floorplan.  

Tickets are also available for SEMA Fest, the celebration of car culture and music on Friday, November 6, 2026, on the SEMA Show campus. Secure tickets or learn more at semafest.com.   

From the SEMA Washington, D.C., office

 

The U.S. Department of the Interior's Bureau of Land Management (BLM) has entered into a five-year Memorandum of Understanding (MOU) with the Off-Road Business Association (ORBA), a landmark agreement between the public and private sectors to provide a framework for existing land management to become more consistent, scalable and measurable nationally while supporting practical coordination at the state and field-office level.

The formalizing of the relationship between ORBA and BLM will help advance work already underway to connect national discussions with localized efforts, improve early communication with proponents, expand education and stewardship opportunities, and establish tangible results that can be reviewed over time.

"Public land stewardship works best when we bring people to the table early and focus on solutions," said Steve Pearce, BLM Director. "This agreement strengthens our partnership with ORBA and gives us a better way of working together. By collaborating with ORBA earlier and more consistently, we can improve access and give our field offices and local communities the tools they need to support responsible recreation on America's public lands."

"ORBA is thrilled for the opportunity to engage formally with our partners at the Department of the Interior and BLM for a shared mission to better understand and promote responsible recreation and stewardship of public lands," said Laura Butcher, ORBA’s legislative director. "Our public lands are a national treasure, and we all benefit when all stakeholders are pulling in the same direction in service of preserving access for all."

The MOU is designed to support responsible outdoor recreation, public lands stewardship, workforce awareness, recreation infrastructure improvements and data-driven evaluation of the economic contributions associated with motorized recreation on public lands.

The MOU covers several critical objectives, in which BLM and ORBA will:

• Workforce awareness and career outreach
• Stewardship and public lands projects
• Recreation opportunity coordination
• Economic impact and research collaboration

Among the immediate initiatives is the development of a practical "Do I Need a Permit?" session and pursuing opportunities to offer it across the popular Overland Expo series of enthusiast events. ORBA will also provide practical support and basic education for Title III and Special Recreation Permits, Paleontological Resource Use Permits and Scientific Research Permits and Authorization.

The MOU will provide a more consistent framework for connecting these efforts, helping to translate national-level conversations into practical work with BLM offices, industry partners, permittees and recreation communities, while giving both ORBA and BLM clearer opportunities to identify where coordination is useful and productive.

There is no federal funding tied to this MOU, and therefore serves as an example of how private-public partnerships can help meet national challenges through collaboration, communication and resource sharing. The agreement would not change BLM's permitting authority or ORBA’s ability to advocate independently. It would provide a clearer structure for the areas where coordination between BLM and ORBA can be productive.

 

BACKGROUND

While this formal relationship is new, DOI and BLM are already familiar with ORBA, which has worked with both agencies at the national level, coordinating directly with state and field offices and helping businesses and permit proponents navigate issues on the ground. 

In June, ORBA participated in meetings in Washington, D.C., with the White House, DOI, BLM, congressional offices and House Natural Resources Committee staff focused on travel management, motorized access and other public-lands issues.

Much of the work envisioned during the crafting of the MOU is already underway. ORBA has a well-established working relation with BLM’s Nevada and California offices, including years of involvement in special recreation permitting and education, economic impact work, and technical meetings.

 

ABOUT ORBA

The Off-Road Business Association (ORBA), a wholly owned subsidiary of the Specialty Equipment Market Association (SEMA), is a national advocacy organization dedicated to protecting and expanding motorized recreational access, while advancing the interests of the off-road industry through legislative advocacy, strategic partnerships, and data-driven initiatives. Working with stakeholders, policymakers, and land managers, ORBA champions responsible recreation, balanced land management, and common-sense policies that protect public land access and the businesses that depend on it. ORBA promotes the industry's economic contributions and ensures it has a voice in decisions affecting the future of off-road recreation. Join ORBA today at offroadbusiness.org to help protect the future of off-road recreation. 

 

ABOUT SEMA

The Specialty Equipment Market Association (SEMA) serves as a leading voice for the worldwide car culture, representing over 7,000 member companies that create, buy, sell, and use specialty-automotive parts that make vehicles more unique, attractive, convenient, safer, fun, and even like new again. Business member benefits include product development resources, market research, networking, education, legislative advocacy and more. The Association organizes the annual SEMA Show in Las Vegas, Nev., and actively supports the career and business opportunities that the aftermarket generates. The industry contributes nearly $383 billion in economic impact to the U.S. economy, supports 1.25 million jobs nationally, and generates nearly $53 billion in parts sales annually. For more information, visit sema.org.

From the SEMA Washington, D.C., office

 

The U.S. Department of the Interior's Bureau of Land Management (BLM) has entered into a five-year Memorandum of Understanding (MOU) with the Off-Road Business Association (ORBA), a landmark agreement between the public and private sectors to provide a framework for existing land management to become more consistent, scalable and measurable nationally while supporting practical coordination at the state and field-office level.

The formalizing of the relationship between ORBA and BLM will help advance work already underway to connect national discussions with localized efforts, improve early communication with proponents, expand education and stewardship opportunities, and establish tangible results that can be reviewed over time.

"Public land stewardship works best when we bring people to the table early and focus on solutions," said Steve Pearce, BLM Director. "This agreement strengthens our partnership with ORBA and gives us a better way of working together. By collaborating with ORBA earlier and more consistently, we can improve access and give our field offices and local communities the tools they need to support responsible recreation on America's public lands."

"ORBA is thrilled for the opportunity to engage formally with our partners at the Department of the Interior and BLM for a shared mission to better understand and promote responsible recreation and stewardship of public lands," said Laura Butcher, ORBA’s legislative director. "Our public lands are a national treasure, and we all benefit when all stakeholders are pulling in the same direction in service of preserving access for all."

The MOU is designed to support responsible outdoor recreation, public lands stewardship, workforce awareness, recreation infrastructure improvements and data-driven evaluation of the economic contributions associated with motorized recreation on public lands.

The MOU covers several critical objectives, in which BLM and ORBA will:

• Workforce awareness and career outreach
• Stewardship and public lands projects
• Recreation opportunity coordination
• Economic impact and research collaboration

Among the immediate initiatives is the development of a practical "Do I Need a Permit?" session and pursuing opportunities to offer it across the popular Overland Expo series of enthusiast events. ORBA will also provide practical support and basic education for Title III and Special Recreation Permits, Paleontological Resource Use Permits and Scientific Research Permits and Authorization.

The MOU will provide a more consistent framework for connecting these efforts, helping to translate national-level conversations into practical work with BLM offices, industry partners, permittees and recreation communities, while giving both ORBA and BLM clearer opportunities to identify where coordination is useful and productive.

There is no federal funding tied to this MOU, and therefore serves as an example of how private-public partnerships can help meet national challenges through collaboration, communication and resource sharing. The agreement would not change BLM's permitting authority or ORBA’s ability to advocate independently. It would provide a clearer structure for the areas where coordination between BLM and ORBA can be productive.

 

BACKGROUND

While this formal relationship is new, DOI and BLM are already familiar with ORBA, which has worked with both agencies at the national level, coordinating directly with state and field offices and helping businesses and permit proponents navigate issues on the ground. 

In June, ORBA participated in meetings in Washington, D.C., with the White House, DOI, BLM, congressional offices and House Natural Resources Committee staff focused on travel management, motorized access and other public-lands issues.

Much of the work envisioned during the crafting of the MOU is already underway. ORBA has a well-established working relation with BLM’s Nevada and California offices, including years of involvement in special recreation permitting and education, economic impact work, and technical meetings.

 

ABOUT ORBA

The Off-Road Business Association (ORBA), a wholly owned subsidiary of the Specialty Equipment Market Association (SEMA), is a national advocacy organization dedicated to protecting and expanding motorized recreational access, while advancing the interests of the off-road industry through legislative advocacy, strategic partnerships, and data-driven initiatives. Working with stakeholders, policymakers, and land managers, ORBA champions responsible recreation, balanced land management, and common-sense policies that protect public land access and the businesses that depend on it. ORBA promotes the industry's economic contributions and ensures it has a voice in decisions affecting the future of off-road recreation. Join ORBA today at offroadbusiness.org to help protect the future of off-road recreation. 

 

ABOUT SEMA

The Specialty Equipment Market Association (SEMA) serves as a leading voice for the worldwide car culture, representing over 7,000 member companies that create, buy, sell, and use specialty-automotive parts that make vehicles more unique, attractive, convenient, safer, fun, and even like new again. Business member benefits include product development resources, market research, networking, education, legislative advocacy and more. The Association organizes the annual SEMA Show in Las Vegas, Nev., and actively supports the career and business opportunities that the aftermarket generates. The industry contributes nearly $383 billion in economic impact to the U.S. economy, supports 1.25 million jobs nationally, and generates nearly $53 billion in parts sales annually. For more information, visit sema.org.

By SEMA News Editors

Ron Babb, Kas Kastner, Brian Redman, Tim Suddard and the late Clif Tufte will be inducted into the SCCA Hall of Fame in January.

 

The Sports Car Club of America (SCCA) Hall of Fame Class of 2027 has been unveiled, honoring five SCCA legends whose on- and off-track achievements have earned them a place among the organization's most distinguished members.

Ron Babb, Kas Kastner, Brian Redman, Tim Suddard and the late Clif Tufte form the illustrious class of honorees, who will be officially inducted into the SCCA Hall of Fame in January during the SCCA National Convention.

Since the Hall of Fame's inception in 2005, the SCCA has recognized an extraordinary group of individuals whose contributions have helped shape the Club and the world of motorsports. Past inductees include racing greats Roger Penske, Carroll Shelby, Dan Gurney, Phil Hill and Bobby Rahal, along with influential figures such as Paul Newman, Denise McCluggage and Lyn St. James. From championship-winning drivers and innovative engineers to dedicated volunteers and leaders, each has left a lasting mark on SCCA's history, carrying forward a legacy that continues with the Class of 2027.

What follows is a summary of the accomplishments of the SCCA Hall of Fame as the Class of 2027.

Ron Babb

An active autocrosser since joining the SCCA in 1980, Ron Babb was successful on the Solo course and in developing programs at both the Regional and National level. A cofounder of the Northwest Region Solo program in the 1980s, Babb brought administrative developments learned from his Naval career to the program. He mentored other NorPac Regions who were improving their own programs and encouraged members to make the long tow to what is now called the Tire Rack SCCA Solo National Championships in the heartland, often leading a caravan himself. Prior to smartphones, his 20-year tenure as Nationals Chief of Info provided information to competitors on site, including live results. On the course, Babb is a four-time National Champion, adding to his Hall of Fame legacy.

R.W. "Kas" Kastner

R.W. "Kas" Kastner changed the way SCCA competitors approached their cars. As a driver, Kastner was the 1959 E Production National Champion, but his real legacy came off the track. Already running the Triumph Competition Department, he was the winner of SCCA's Best Technical Article award in 1963. That was when he developed manuals and, eventually, books explaining how to extract performance from Triumphs under the now-famous motto: "never be beaten by equipment." His models allowed competitors to extract the maximum performance from a car using what amounts to factory support in their own garages. He finished his career in charge of Nissan's successful IMSA GTP program. Along the way, he served as the Cal Club Region chief driving instructor, was the SCCA National Licensing Chair, and was on the Cal Club Board of Governors, which comes in addition to his being a team manager, team builder and mentor.

Brian Redman

Even today, Brian Redman is known as the consummate race car driver. A current and active member of SCCA's Central Florida Region, Redman was the only person to win three consecutive SCCA Formula 5000 championships in the mid-1970s. The Burnley, England, native was a Formula 1 racer and won at Le Mans, Daytona and Sebring. Off the track, Redman has been an unofficial promoter of SCCA activities, including the Stewards program, and an official promoter of vintage racing across the United States, with his legendary cat elevating his notoriety even more in the sport.

Tim Suddard

From the time Tim Suddard joined the SCCA in 1983 after attending his first autocross, he has provided a voice for the Club on a National and global level. As the founder of Grassroots Motorsports Magazine, which began as Auto-X, he was a cheerleader for programs that may have been overlooked on the larger motorsports stage. He was an autocross promoter near his home in Daytona Beach, and introduced the first event program to what is now the Tire Rack SCCA Solo National Championships. His magazine amplified programs like SCCA Hill Climbs and was an early proponent of SCCA's Track Night in America Driven by Tire Rack program. That theme continues today, where Grassroots Motorsports Magazine reaches an audience of more than six million enthusiasts through print and digital outlets.

Clif Tufte

In the 1950s, the late Clif Tufte envisioned the future of motorsports taking place on permanent racetracks. As the road racing tide turned away from temporary courses on Strategic Air Command airports and public roads in the 1950s, Tufte conceived of, raised the funds for, designed, and built Road America outside of Elkhart Lake, WI. As the track’s first president and promoter when Road America opened in 1955, he and his team provided the blueprint for every permanent road course to come. The first race held at Road America came in September 1955 and was an SCCA National, won by fellow SCCA Hall of Fame member Phil Hill. Tufte retired from the track in 1978, prior to his passing in 1981 at 84 years old.

 

By SEMA News Editors

 

Leading vehicle builders, motorsports champions and entertainment figures will connect with attendees at the 2026 SEMA Show, November 3–6 in Las Vegas, adding high-profile appearances and vehicle reveals to a week centered on new products, industry innovation and business connections. (Still need to register for the 2026 SEMA Show? Get started here).

Renowned builders Chip Foose and Dave Kindig; motorsports icons Richard Petty, Mario Andretti and Ivan "Ironman" Stewart; and entertainment figures Billy Gibbons, T-Pain and Gabriel "Fluffy" Iglesias are among the personalities scheduled to participate. 

Throughout the week, attendees can see these personalities at vehicle unveilings, autograph sessions, demonstrations and other exhibitor activities across the Show floor. 

"The SEMA Show brings together the people, products and ideas shaping automotive culture," said SEMA Vice President of Events Tom Gattuso. "These appearances highlight the broad reach and creativity of the aftermarket while inspiring the next generation of builders and innovators." 

 

Builders and Vehicle Debuts 

Chip Foose will join Coulson Autosports to unveil a '55 Chevrolet Bel Air rebuilt after the Eaton Fire nearly destroyed it. The vehicle will be featured at the TMI Products booth. Foose is also scheduled to appear with MagnaFlow. 

Dave Kindig and Kevin Schiele of Kindig-It Design will present the shop’s '68 Pontiac Bonneville at the Dynamat booth. At the same booth, Steve Strope of Pure Vision Design will unveil a 1967 Chevrolet Corvette, and Rick Dore of Rick Dore Kustoms will present a '36 Ford roadster. 

Additional debuts include TJ Hunt's Aston Martin Vantage GT3 project car and a custom '56 Ford F-100 from Jason Noel and Fat Fender Garage, both appearing with Meguiar's. Rodger Lee and Ironworks Speed & Custom will unveil a 1978 Mercedes-Benz SEL "Euromod" with SPAL USA, while Ringbrothers will debut a '65 Pontiac GTO convertible at the Gentex booth. 

 

Motorsports Legends and Racing Personalities 

The 2026 lineup includes personalities representing multiple generations and disciplines of motorsports. Their participation reflects the longstanding connection between competition, product development and innovation across the automotive aftermarket. 

Motorsports champion Mario Andretti, stock-car racing legend Richard Petty and off-road racing icon Ivan "Ironman" Stewart are scheduled to appear with MagnaFlow.  

Additional motorsports guests include NHRA drivers Clay Millican (with CRC Industries) and Cruz Pedregon (with Speed Dawg Shift Knobs and KICKER) and Formula Drift Pro racer Dan Burkett (with Henkel Corporation.  

 

Entertainment and Automotive Personalities 

The Show will also welcome entertainers, actors and media figures whose connections to cars extend beyond their professional careers. 

Billy Gibbons (with KICKER), guitarist and frontman for ZZ Top, is known for his collection of distinctive custom vehicles and longstanding involvement in automotive culture. Grammy Award-winning artist and drifting enthusiast T-Pain (with VP Racing Fuels) is also scheduled to appear. 

Comedian and Volkswagen enthusiast Gabriel "Fluffy" Iglesias will return to the Show as an exhibitor, giving attendees an opportunity to experience his connection to automotive culture firsthand. Automotive television host Courtney Hansen, known for "Overhaulin'," "Powerblock" and "Ride of Your Life with Courtney Hansen," is also scheduled to appear with Dynamat and California Car Duster. 

SEMA Hall of Famer Jay Leno will exhibit at the Show, where Jay Leno's Garage will host a Rumblebee activation. Automotive host Rutledge Wood will participate in a Toyota vehicle walkaround. 

The Show will also bring together familiar faces from the "Fast & Furious" franchise. Actor Sung Kang, known for portraying Han Lue, will appear with MagnaFlow, while Noel G., who portrayed Hector, and Luis Da Silva, known for his role as Diogo, will appear with RDMBUILDS. 

"Attendees come to the SEMA Show to discover new products, inspect standout builds and form  valuable business connections," said SEMA Trade Show Director Andy Tompkins. "These appearances add energy to that experience and connect attendees with people who influence automotive culture." 

Appearance dates, locations and participants are subject to change. Attendees and media should consult the official Events & Celebrity Appearances Schedule and the SEMA Show mobile app for the latest information.  

The SEMA Show is open to qualified industry professionals throughout the week and to the general public with paid admission on Friday, November 6. Registration and additional Show information are available at semashow.com. 

 

Election Day Reminder: The 2026 SEMA Show opens on Election Day, November 3. SEMA's Drive the Vote campaign encourages attendees to make a plan to vote before traveling to Las Vegas. Visit sema.org/vote for more information. 

 

About SEMA and the SEMA Show 

The SEMA Show is a trade show produced by the Specialty Equipment Market Association (SEMA), a nonprofit trade association founded in 1963. Since the first SEMA Show debuted in 1967, the annual event has served as the leading venue bringing together manufacturers and buyers within the automotive specialty equipment industry. Products featured at the SEMA Show include those that enhance the styling, functionality, comfort, convenience and safety of cars, trucks, side-by-sides and two-wheel vehicles. 

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The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration is open online. For more information, visit semashow.com, the Registration Resource Center, or the 2026 SEMA Show floorplan.  

Tickets are also available for SEMA Fest, the celebration of car culture and music on Friday, November 6, on the SEMA Show campus. Secure tickets or learn more at semafest.com.   

 

By SEMA News Editors

 

The 2026 SEMA Show, November 3-6 in Las Vegas, is where the automotive specialty-equipment industry comes together to discover new products, build relationships and find opportunities for growth. It's also one of the best places to sharpen business skills, explore emerging trends and learn from experts who understand the challenges facing the industry. (Still need to register for the 2026 SEMA Show? Get started here).

With more than three dozen free SEMA Education sessions included with Show registration, plus specialized training and professional development from industry partners, attendees have plenty of opportunities to bring home more than new products and contacts. From improving shop profitability and strengthening marketing strategies to understanding regulatory changes and emerging vehicle technologies, the right session could spark an idea that makes a difference long after the Show ends.

The education schedule kicks off Tuesday, November 3, the first day of the 2026 SEMA Show in Las Vegas. Attendees can choose from sessions covering business strategy, sales and marketing, leadership, vehicle technology, industry trends and more.

Tuesday's 2026 SEMA Education Schedule

All SEMA Education sessions listed below are free with SEMA Show registration. Sessions are first-come, first-served, so arrive on time to secure a seat.

Tuesday, November 3 (all times PST)

• 11:00 a.m. | Legislative and Regulatory | N253 | Legislative and Regulatory Update for 2026 will cover the latest tax, legislative and regulatory changes affecting businesses and individual owners. Register here.
• 11:00 a.m. | Aftermarket Updates and Future Trends | N255 | Driving Smarter Decisions: Insights Into Today's Vehicle and Consumer Trends will explore the latest data on vehicle populations, ownership patterns and consumer behavior. Register here.
• 11:00 a.m. | Inside the Shop | N257 | The Business Behind the Builds: Best Practices in the Truck and Off-Road Industry, Powered by TORA brings TORA Council members together to discuss business strategies and build practices for today's truck and off-road market. Register here.
• 11:00 a.m. | Small-Business Strategy | N259 | Full-Throttle Profits: How to Earn More Without Working More will show detailers, installers and aftermarket professionals how to improve pricing, sales, cash flow and repeat business. Register here.
• 1:00 p.m. | Sales and Marketing | N253 | Measuring What You Can't Click--Analytics for AI-Driven Discovery will examine how marketers can measure brand visibility and influence when customers encounter information through AI-generated search results instead of traditional website clicks. Register here.
• 1:00 p.m. | Talent Management | N255 | Talent Is the Constraint: How Aftermarket Companies Must Rethink Leadership, Engineering and Frontline Skills to Compete will explore strategies for developing talent and building teams capable of supporting modern vehicles and technologies. Register here.
• 1:00 p.m. | Small-Business Strategy | N259 | Five Ways to Make Your Small Business More Successful will offer practical strategies for improving visibility, strengthening teams, managing time and getting more value from customers. Register here.
• 3:00 p.m. | Sales and Marketing | N253 | The Art of Leveraging AI as a Competitive Advantage will explore practical applications for AI and small language models, including workflow integration, security and domain-specific uses. Register here.
• 3:00 p.m. | Legislative and Regulatory | N255 | Inside the Rulebook: EPA and CARB Compliance for the Modern Aftermarket will provide an update on emissions regulations, enforcement trends and compliance strategies. Register here.
• 3:00 p.m. | Emerging and Executive Leadership | N257 | SEMA Women's Leadership Symposium: Own the Room will provide practical tools for executive presence, leadership transitions and strategic influence. Register here.
• 3:00 p.m. | Inside the Shop | N259 | Hot-Rod Builders' Panel, Powered by HRIA will give attendees an opportunity to hear directly from leading hot-rod builders and shop owners. Register here.

 

SEMA ADAS Showcase: Hands-On Education With Vehicle Engineers

The expanded SEMA ADAS Showcase, developed with the Society of Collision Repair Specialists (SCRS) and its ADAS Council, will give attendees a hands-on look at how vehicle changes, repairs and calibration requirements affect advanced driver assistance systems. Running November 3-6 in Upper South Hall, booth #31200, the Showcase will feature vehicle engineers from Ford, General Motors and Rivian, along with collision-repair and calibration specialists demonstrating real-world scenarios using late-model vehicles and calibration equipment. Attendees can explore topics such as sensor alignment, calibration troubleshooting, vehicle geometry and repair requirements, with opportunities to ask questions and engage directly with participating experts. The Showcase is open to all registered SEMA Show buyers and exhibitors. Explore the ADAS Showcase schedule.

 

More Education Opportunities From Industry Partners

SEMA Education is only part of the learning opportunities available during Show Week. Industry partners SCRS, I-CAR and the Tire Industry Association (TIA) are also bringing specialized programming to Las Vegas, covering collision-repair business operations, technical training, tire service, vehicle safety systems and more. Some partner sessions require separate registration or fees.

 

SCRS: Business and Technical Education for Collision Repairers

The Society of Collision Repair Specialists (SCRS) returns with its Repairer Driven Education (RDE) classroom program Tuesday, November 3, and Wednesday, November 4. The sessions address the business, technical and operational challenges facing modern collision-repair facilities, with topics including digital marketing, repair planning, training effectiveness, mechanical labor, estimator capacity, financial management, leadership and communication.

Attendees can also explore related topics in greater depth through sessions addressing mechanical repair opportunities and the business considerations involved in bringing additional repair capabilities in-house. The RDE Full Series Pass provides access to RDE classroom education, the IDEAS Collide Showcase, the OEM Collision Repair Technology Summit sessions and the Thursday night SCRS Sky Villa After-party.

Registration: Add SCRS education during SEMA Show registration or visit the Registration Resource Center and select "Add/View Education and Events."

 

I-CAR: Training for Today's Increasingly Complex Vehicles

I-CAR returns with technical education designed to help collision-repair professionals meet the demands of modern vehicles. Its 2026 lineup includes training in advanced driver assistance systems (ADAS) calibration and diagnostics, GMA/MIG welding, blueprinting and glue pull repair.

New courses include Introductions to Diagnostics and Scan Tools, Understanding the Blueprinting Process and Glue Pull Repair (GPR). Returning options include Requirements and Considerations for ADAS Calibration, GMA/MIG Welding Basics and GMA/MIG Welding Advanced Features. Specially priced course bundles are also available, with attendees who complete both sessions in a bundle and pass the post-test eligible to receive two I-CAR course credits toward annual training.

Registration: Explore I-CAR education sessions and register through SEMA Show registration or the Registration Resource Center.

 

TIA: Tire Service, TPMS and ADAS

The Tire Industry Association (TIA) will present six educational sessions during the Show, covering tire service, tire-pressure monitoring systems (TPMS), commercial tire service, safety, government affairs and business management.

Tuesday's programming includes Truck Tires TPMS at 10: TPMS in Commercial Truck Tires, Tires at 10: Passenger and Light-Truck Tire Conditions Analysis and Tires at 2: ADAS and the Future of Custom Tire and Wheel Fitments. All six TIA sessions are free, giving tire and service professionals opportunities to learn from industry experts about issues affecting their businesses.

Registration and details: Visit TIA's Global Tire Expo 2026 page.

 

Plan to Attend Education Sessions and Start the Show Strong

The SEMA Show moves quickly, and a little planning can help attendees get more out of every day. Before heading to the Show floor, review the education schedule and identify sessions that align with current business priorities, whether that's increasing profitability, reaching new customers, building a stronger team or preparing for changes in vehicle technology and regulation.

Explore the complete 2026 SEMA Education schedule and create a plan during SEMA Show registration or through the Registration Resource Center after registering. Partner programs may have separate registration requirements and fees, as detailed on the full schedule.

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The 2026 SEMA Show is set for November 3-6, in Las Vegas. Attendee and buyer registration is open online. For more information, visit semashow.com, the Registration Resource Center, or the 2026 SEMA Show floorplan.  

Tickets are also available for SEMA Fest, the celebration of car culture and music on Friday, November 6, on the SEMA Show campus. Secure tickets or learn more at semafest.com.