By SEMA News Editors
The 2026 SEMA Show is underway in Las Vegas, and SEMA Live Presented by AutoZone is now streaming, bringing the automotive aftermarket's biggest event to viewers around the world. The four-day livestream delivers 32 hours of coverage from the SEMA Show, November 3–6, featuring new products, custom vehicle reveals, industry interviews, live demonstrations and the people shaping the automotive aftermarket.
Streaming 9:00 a.m.–5:00 p.m. PST on the SEMA Show's YouTube and Facebook channels, SEMA Live gives automotive professionals, builders and enthusiasts a front-row seat to the action at the Las Vegas Convention Center (LVCC) without having to be at the Show in person.
Hosted by Chris Jacobs, with reports from JC Fernandez and Christy Lee, the broadcast highlights the products, personalities and trends driving the automotive aftermarket, car culture and motorsports.
What to Watch on SEMA Live at the 2026 SEMA Show
SEMA Live offers a look at key vehicles, industry conversations and activities taking place throughout the four-day event.
- Industry interviews and special guests: Hear from business leaders, vehicle builders and automotive and motorsports personalities. Scheduled guests include Harley-Davidson CEO Artie Starrs; In-N-Out President Lynsi Snyder; builders Chip Foose and Dave Kindig; and automotive and motorsports icons Jay Leno and Mario Andretti.
- SEMA Battle of the Builders Presented by Mothers High Performance Car Care: Get coverage of the competition and the craftsmanship behind some of the Show's standout custom vehicles.
- Expanded Powersports, Side-by-Side (SxS) and Lifestyle Area: See coverage of the expanded section, with a focus on the vehicles, products and trends shaping the powersports and side-by-side markets.
- Live demonstrations and outdoor activations: Catch action from the Show's outdoor performance areas and demonstrations.
- SEMA Cruise: Watch coverage of vehicles departing the Las Vegas Convention Center on Friday, November 6.
SEMA Live extends the Show experience beyond Las Vegas, connecting viewers with the people, products and ideas moving the industry forward.
How to Watch SEMA Live
Watch SEMA Live Presented by AutoZone Tuesday, November 3, through Friday, November 6, from 9 a.m.–5 p.m. PST on the SEMA Show's official channels:
SEMA Live 2026: Frequently Asked Questions
What is SEMA Live?
SEMA Live Presented by AutoZone is the official livestream covering the 2026 SEMA Show. The broadcast features new-product introductions, custom vehicle reveals, industry interviews, demonstrations and other highlights from the automotive aftermarket's premier trade event.
When does SEMA Live stream?
SEMA Live streams Tuesday, November 3, through Friday, November 6, 2026, from 9:00 a.m.–5:00 p.m. Pacific Standard Time each day.
Where can I watch SEMA Live?
Viewers can watch SEMA Live on the official SEMA Show YouTube channel and Facebook page.
Is SEMA Live free to watch?
SEMA Live is available to watch on the SEMA Show's official YouTube and Facebook channels at no charge. While nothing can replace experiencing the SEMA Show in person, viewers can tune in online for a glimpse of the event.
What will SEMA Live cover?
Coverage includes industry interviews, new products, vehicle reveals, live demonstrations, the SEMA Battle of the Builders competition, the expanded Powersports/Side-by-Side (SxS)/Lifestyle section, and the Friday SEMA Cruise. Scheduled guests include automotive industry executives, custom vehicle builders and well-known automotive and motorsports personalities--watch to find out!
Who hosts SEMA Live?
Chris Jacobs hosts SEMA Live, with reports from JC Fernandez and Christy Lee.
The 2026 SEMA Show is set for November 3-6, in Las Vegas. Attendee and buyer registration is open online. For more information, visit semashow.com, the Registration Resource Center, or the 2026 SEMA Show floorplan.
Tickets are also available for SEMA Fest, the celebration of car culture and music on Friday, November 6, 2026, on the SEMA Show campus. Secure tickets or learn more at semafest.com.
