By SEMA News Editors
The SEMA Show, which opens today and runs through November 6, is home to thousands of new aftermarket products and innovations, but there is only one place on the Show floor where you can see all of the industry's latest parts and products in one place.
The SEMA Show's most popular exhibit, the New Products Showcase, is the epicenter for that innovation and is a must-see destination for buyers, media and content creators in search of the latest and most exciting products hitting the aftermarket.
Located in Lower South Hall booth #41271, the New Products Showcase features hundreds of companies displaying thousands of the latest advancements, innovative new products and cutting-edge technology, making it the ultimate place to discover new tools, components and accessories that can help drive your aftermarket business forward.
And not only is it the perfect spot to discover new products; it's also a great way to extend your Show hours, opening at 7:30 a.m. PT each Show day, giving attendees extra time to discover Showcase entries before heading to the Show floor––which opens daily at 9:00 a.m. PT––to speak directly with the supplier.
This year, the Showcase in South Hall will again boast thousands of new products, with scanning made possible through the SEMA Show mobile app––complete with product and mapping information connecting attendees to the exhibiting companies throughout the Show floor.
For automotive professionals and business owners, the New Products Showcase provides exclusive access to insights on what's up-and-coming in automotive technology. The showcase encourages networking and collaboration, offering opportunities to connect with manufacturers and industry insiders.
In addition to keeping buyers competitive, the Showcase is also an opportunity for media and influencers to identify and share emerging trends with their audiences. Each product displayed in the showcase includes vital information and descriptions, helping attendees to understand its relevance and potential impact within the market.
Find the New Products Showcase on the floorplan here or on the SEMA Show app, which you can download here.
The 2026 SEMA Show is set for November 3-6, in Las Vegas. Attendee and buyer registration is open online. For more information, visit semashow.com, the Registration Resource Center, or the 2026 SEMA Show floorplan.
Tickets are also available for SEMA Fest, the celebration of car culture and music on Friday, November 6, 2026, on the SEMA Show campus. Secure tickets or learn more at semafest.com.
