SEMA-member companies have posted several new listings for job opportunities in the Classifieds page of SEMA.org.

Performance Racing Industry (PRI) is launching a new cross-country campaign to gather and share news and updates from dozens of racing-related businesses. Dubbed “The PRI Road Tour,” the campaign is an all-out content creation bonanza that takes the PRI team directly to manufacturers, wholesalers, retailers, race teams, race tracks, and more, over a two-month span.

Performance Racing Industry (PRI) is launching a new cross-country campaign to gather and share news and updates from dozens of racing-related businesses. Dubbed “The PRI Road Tour,” the campaign is an all-out content creation bonanza that takes the PRI team directly to manufacturers, wholesalers, retailers, race teams, race tracks, and more, over a two-month span.

Mark your calendars and join the SEMA Young Executives Network (YEN) as they go live on Facebook with Cris Payne of Truck Guru on October 14, at 12:00 p.m. (PDT).

Mark your calendars and join the SEMA Young Executives Network (YEN) as they go live on Facebook with Cris Payne of Truck Guru on October 14, at 12:00 p.m. (PDT).

By Ashley Reyes

The truck and off-road industry are preparing to unite and connect online during SEMA360, November 2-6.

Among the 500-plus manufacturers participating in SEMA360 include more than 100 in the Trucks, SUVs & Off-Road segment. Attendees will be able to discover what’s new in the industry, while viewing product demonstrations and meeting with product specialists.

During the week, attendees will also learn about new technologies and trends in the off-road industry and discover new opportunities by attending seminars specifically targeting the off-road community. Members of the truck and off-road industry are encouraged to mark their calendars for the following SEMA360 seminars:

Tuesday, November 3

10:00 a.m.–10:45 a.m. - Off-Road Builders Panel—Powered by TORA   
Join MotorTrend Group’s Sean P Holman as he moderates a panel of manufacturers and off-road builders to share trends, identify market opportunities and discuss the realities of custom and performance truck and off-road builds.

Wednesday, November 4

10:00 a.m.–11:00 a.m. - Off-Road 2.0: Performance Technology and Lifestyle Trends—Powered by TORA
Attendees with learn about the newest off-road technologies and trends impacting product development and business opportunities, and hear directly from industry leaders and experts on the frontlines of off-road performance and lifestyle trends.

Additionally, truck and off-road professionals are invited to visit the Truck and Off-Road Alliance (TORA) Showcase page. TORA is a SEMA council dedicated to helping businesses in the truck and off-road industry advance and succeed. The council discusses and develops programs that address common challenges, upcoming trends and opportunities. Council resources and leadership will be available on the TORA Showcase in SEMA360.

To learn more about SEMA360 or to participate, visit www.sema360.com.

By Ashley Reyes

The truck and off-road industry are preparing to unite and connect online during SEMA360, November 2-6.

Among the 500-plus manufacturers participating in SEMA360 include more than 100 in the Trucks, SUVs & Off-Road segment. Attendees will be able to discover what’s new in the industry, while viewing product demonstrations and meeting with product specialists.

During the week, attendees will also learn about new technologies and trends in the off-road industry and discover new opportunities by attending seminars specifically targeting the off-road community. Members of the truck and off-road industry are encouraged to mark their calendars for the following SEMA360 seminars:

Tuesday, November 3

10:00 a.m.–10:45 a.m. - Off-Road Builders Panel—Powered by TORA   
Join MotorTrend Group’s Sean P Holman as he moderates a panel of manufacturers and off-road builders to share trends, identify market opportunities and discuss the realities of custom and performance truck and off-road builds.

Wednesday, November 4

10:00 a.m.–11:00 a.m. - Off-Road 2.0: Performance Technology and Lifestyle Trends—Powered by TORA
Attendees with learn about the newest off-road technologies and trends impacting product development and business opportunities, and hear directly from industry leaders and experts on the frontlines of off-road performance and lifestyle trends.

Additionally, truck and off-road professionals are invited to visit the Truck and Off-Road Alliance (TORA) Showcase page. TORA is a SEMA council dedicated to helping businesses in the truck and off-road industry advance and succeed. The council discusses and develops programs that address common challenges, upcoming trends and opportunities. Council resources and leadership will be available on the TORA Showcase in SEMA360.

To learn more about SEMA360 or to participate, visit www.sema360.com.

By Ashley Reyes

The SEMA Businesswomen’s Network (SBN) has named Ann Swayka of AirPro Diagnostics as this week’s #SheIsSEMA Spotlight member. Swayka is the executive assistant and event planner at her company, an aftermarket leader in automotive scanning, diagnostics, calibration and programming services.

If Swayka could go to lunch with one industry leader, it would be Jack Chisenhall. Find out why in her Q&A with SEMA and the SBN.

SEMA: What is the best advice you have ever received?

Ann Swayka: The best advice I’ve ever received is from my mother, and it is to never pass on the opportunity to learn something new. Knowledge is power and no one can take it away from you.

SEMA: What keeps you involved in this industry?

AS: I'm surrounded by all men on our executive management team. We are a technology company that supports collision shops and safety of fixing vehicles in accidents. I love learning about all the caveats of what our scan tool does as well as our newly developed Auggie for ADAS. Learning new things always keeps me inspired and being around all these guys, I get to keep everyone in line and organized.

SEMA: On a Saturday, where can you be found?

AS: You can find me at the pool, at the beach, or out walking or running.  

SEMA: How do you prepare for an important meeting?

AS: I am the the organizer, the planner and the scheduler. I have to make sure everything is in order and I am ready. I pride myself on my crazy organizational skills as well as always giving 125%.

SEMA: If you could go to lunch with one industry leader, living or dead, who would it be?

AS: Jack Chisenhall, one of the new inductees to the SEMA Hall of Fame. I'm a Navy mom so I admire his history of being a military brat as well as serving in the Air Force. Plus, he's involved with the new technology of OEMs—something that our company is based on. I'd love to pick his brain.  

Fill out this form to be a part of the #SheIsSEMA family. You will have the opportunity to be featured on SBN’s social media, SEMA eNews and be recognized on the www.sema.org/sheissema website. While there, check out other inspirational women who are leading the industry and are paving the path for future success.

Not an SBN member? Fill out this form to join today.

By Ashley Reyes

The SEMA Businesswomen’s Network (SBN) has named Ann Swayka of AirPro Diagnostics as this week’s #SheIsSEMA Spotlight member. Swayka is the executive assistant and event planner at her company, an aftermarket leader in automotive scanning, diagnostics, calibration and programming services.

If Swayka could go to lunch with one industry leader, it would be Jack Chisenhall. Find out why in her Q&A with SEMA and the SBN.

SEMA: What is the best advice you have ever received?

Ann Swayka: The best advice I’ve ever received is from my mother, and it is to never pass on the opportunity to learn something new. Knowledge is power and no one can take it away from you.

SEMA: What keeps you involved in this industry?

AS: I'm surrounded by all men on our executive management team. We are a technology company that supports collision shops and safety of fixing vehicles in accidents. I love learning about all the caveats of what our scan tool does as well as our newly developed Auggie for ADAS. Learning new things always keeps me inspired and being around all these guys, I get to keep everyone in line and organized.

SEMA: On a Saturday, where can you be found?

AS: You can find me at the pool, at the beach, or out walking or running.  

SEMA: How do you prepare for an important meeting?

AS: I am the the organizer, the planner and the scheduler. I have to make sure everything is in order and I am ready. I pride myself on my crazy organizational skills as well as always giving 125%.

SEMA: If you could go to lunch with one industry leader, living or dead, who would it be?

AS: Jack Chisenhall, one of the new inductees to the SEMA Hall of Fame. I'm a Navy mom so I admire his history of being a military brat as well as serving in the Air Force. Plus, he's involved with the new technology of OEMs—something that our company is based on. I'd love to pick his brain.  

Fill out this form to be a part of the #SheIsSEMA family. You will have the opportunity to be featured on SBN’s social media, SEMA eNews and be recognized on the www.sema.org/sheissema website. While there, check out other inspirational women who are leading the industry and are paving the path for future success.

Not an SBN member? Fill out this form to join today.

By Ashley Reyes

The Tire Industry Association (TIA) continues to promote tire safety through training and education for more than 13,000 members in the United States and around the globe. In a recently released video from the 2019 SEMA Show STAGE, TIA’s Senior Vice President of Training Kevin Rohlwing shares how the association is assisting its member businesses to be more successful by advocating in government affairs and providing training and certificate programs for tire manufacturers, resellers and dealerships.   

Having been in the automotive industry for 37 years, Rohlwing addressed what he feels is the most common mistake made by tire installers. “On the passenger car side, it would probably be the overreliance on torque. What I mean by that is a lot of people think that just because you use a torque wrench it’s going to guarantee that the wheels are going to stay on the car. There’s a lot more that goes into that; we call it our RIST procedure—remove, inspect, snug, torque. […] If we just put a torque wrench on the wheels and we think it’s going to stay on there, (but) if you didn’t clean the mating surfaces, if you didn’t inspect the components, and you didn’t seat it and snug it properly, you can have the most expensive torque technology on the planet and wheels are still going to come loose.”

Additional topics include Rohlwing’s insight on how online sales have affected the average tire dealer, TIA’s “Tire Safety Starts Here” YouTube Channel, and his thoughts on how autonomous vehicles and shared mobility services will impact the future of tire service and maintenance.  

View Rohlwing’s full video and check out the SEMA YouTube channel for additional featured interviews powered by SEMA Education in partnership with the SEMA Wheel and Tire Council (WTC).