Truck and Off-Road Industry Prepares to Unite During SEMA360

By Ashley Reyes

The truck and off-road industry are preparing to unite and connect online during SEMA360, November 2-6.

Among the 500-plus manufacturers participating in SEMA360 include more than 100 in the Trucks, SUVs & Off-Road segment. Attendees will be able to discover what’s new in the industry, while viewing product demonstrations and meeting with product specialists.

During the week, attendees will also learn about new technologies and trends in the off-road industry and discover new opportunities by attending seminars specifically targeting the off-road community. Members of the truck and off-road industry are encouraged to mark their calendars for the following SEMA360 seminars:

Tuesday, November 3

10:00 a.m.–10:45 a.m. - Off-Road Builders Panel—Powered by TORA   
Join MotorTrend Group’s Sean P Holman as he moderates a panel of manufacturers and off-road builders to share trends, identify market opportunities and discuss the realities of custom and performance truck and off-road builds.

Wednesday, November 4

10:00 a.m.–11:00 a.m. - Off-Road 2.0: Performance Technology and Lifestyle Trends—Powered by TORA
Attendees with learn about the newest off-road technologies and trends impacting product development and business opportunities, and hear directly from industry leaders and experts on the frontlines of off-road performance and lifestyle trends.

Additionally, truck and off-road professionals are invited to visit the Truck and Off-Road Alliance (TORA) Showcase page. TORA is a SEMA council dedicated to helping businesses in the truck and off-road industry advance and succeed. The council discusses and develops programs that address common challenges, upcoming trends and opportunities. Council resources and leadership will be available on the TORA Showcase in SEMA360.

To learn more about SEMA360 or to participate, visit