This is the upcoming ’23 GMC Canyon AT4 undergoing high-altitude testing in Colorado. The ’23 model year will see an all-new Canyon, and the AT4 trim looks more potent than on the current truck, ready to take on unpaved surfaces.
Clad in heavy vinyl camo, the model seen here is the four-door Crew Cab with a short-box setup. It features a high-clearance front bumper treatment, a set of black wheels wearing Goodyear Wrangler Territory AT tires, and what appears to be a suspension lift.
According to GM Authority, the ’23 Canyon will be offered with a single engine—GM’s turbo 2.7L four-cylinder, meaning the 2.5L four and 3.6L six gassers and 2.8L diesel offered on the current Canyon will be going away. The 2.7L Turbo is rated at 310 hp and 348 lb.-ft. of torque in the ’19–’21 Silverado. In the ’22 Silverado, GM bumped the torque output to 420 lb.-ft.
The WTC Reception brings together colleagues, leaders and
enthusiasts to celebrate their passion for the custom wheel and tire
industry.
Wheel and tire industry members are gearing up to reconnect in Las Vegas for the 2021 SEMA Show taking place November 2–5.
Among the more than 1,300 SEMA Show exhibitors will be nearly 170 in the Wheel and Tire areas, where the industry will find the most comprehensive collection of new wheels and tires available on the market. Through in-person displays, demonstrations and face-to-face meetings with product specialists, the SEMA Show will give buyers an opportunity to see, feel and ask questions about the products with exhibitors throughout the four-day trade-only event.
The value of seeing products in person will be unparalleled, as will the in-person networking and educational events taking place. As the first industry-wide, in-person gathering in nearly two years, the 2021 SEMA Show is the best place to see new products and custom vehicles, reconnect with the industry and advance one’s career and business, all in one place.
Wheel and tire members are invited and encouraged to attend the following events to make the most out of their SEMA Show experience:
SEMA Wheel and Tire Council (WTC) Sponsored Networking
WTC Reception When: Tuesday, November 2, 5:00 p.m.–7:00 p.m. Location: LVCC, Members Lounge South
Nothing replaces the value of an in-person event. After months of connecting virtually, wheel and tire professionals are invited to join WTC for an evening of celebration and networking at the SEMA Show. This event will bring together colleagues, leaders and enthusiasts to celebrate their passion for the custom wheel and tire industry.
WTC Happy Hour When: Wednesday, November 3, 5:00 p.m.–6:00 p.m. Location: LVCC, Members Lounge South
Wind down from a busy day on the SEMA Show floor and network with other wheel and tire council members during the WTC Happy Hour. Members and prospective members of the council will connect through open conversation while expanding and growing their network. The council's select committee will also be on-site to answer questions on current WTC programs and resources, and what the council's current initiatives are.
Wheel & Tire Council members and exhibitors are invited to stop by
the South Hall entrance to connect with Select Committee members
to connect on what is new and exciting this year.
WTC Coffee & Conversation When: Thursday, November 4, 8:00 a.m.–9:00 a.m. Location: LVCC, Inside Lower South 1
Wheel & Tire Council members and exhibitors are invited to stop by the South Hall entrance to connect with Select Committee members on what is new and exciting this year.
The Stage, Powered by WTC
The SEMA Wheel and Tire Council will host several Q&A discussions with industry experts and leaders throughout the week.
Meet the new SEMA Board When: Tuesday, November 2, 11:00 a.m. Location: LVCC, Members Lounge South Moderator: Todd Steen Speakers: Brian Reese, Larry Montante, and Kyle Flicker
Meet the WTC Team When: Tuesday, November 2, 3:30 p.m. Location: LVCC, Members Lounge South Moderator: Steve Swanson Speakers: Todd Steen, Mike Lusso and Tyson Boyer
Five Things You Need to Launch a Product When: Wednesday, November 3, 11:00 a.m. Location: LVCC, Members Lounge South Moderator: Todd Steen Speakers: Eric Morley and Kathryn Reinhardt
Regulations and Stipulations When: Wednesday, November 3, 4:00 p.m. Location: Members Lounge South Moderator: Tyson Boyer Speakers: Stuart Gosswein
Impact of Wheel Changes on ADAS Vehicles When: Thursday, November 4, 11:00 a.m. Location: Members Lounge South Moderator: Mike Lusso Speakers: Kaleb Silver
eCommerce, Direct to Consumer Strategies When: Thursday, November 4, 4:00 p.m. Location: Members Lounge South Moderator: Todd Steen Speakers: Chris Ripper and Michael Welch
SEMA Education
Add these sessions to your Show Planner when registering for the SEMA Show.
Safely Modifying Vehicles With ADAS, Powered by WTC When: Wednesday, November 3, 9:00 – 10:00 a.m. Location: LVCC N259
ADAS is clearly here to stay, and the majority of new cars and trucks sold today come equipped with some level of ADAS equipment. When it comes to accessorizing, upfitting and modifying these vehicles, it is critical that installers and parts manufacturers consider the effect their modifications may have on the function and calibration of these advanced driver-assist systems. This panel will provide an overview of how these systems function and provide real real-world examples of how to modify these vehicles safely and without compromising their original functionality.
During the WTC Reception, an awards ceremony will also take place
to honor and announce the 2021 WTC Hall of Fame inductee(s).
Tire Industry Association (TIA) Sponsored Education
Add these sessions to your Show Planner when registering for the SEMA Show.
Automotive at 10: Top 10 Tips for Technicians When: Tuesday, November 2, 10:00 a.m.–11:00 a.m. Location: S226
In this session, attendees will join the TIA Training Team for a comprehensive look at the top 10 things every tire tech should know and understand. By highlighting these specific areas of service, TIA hopes to improve overall technician knowledge and safety. Topics will include torque and clamping force (RIST), vehicle lifting, plus-sizing, inflation safety and demounting, mounting and inflation. All 10 of the tips will make you a better shop and some of them might save the lives of your employees or your customers.
Truck Tires at 10: Road Service Safety When: Tuesday, November 2, 10:00 a.m.–11:00 a.m. Location: S227
The most dangerous type of truck tire service takes place on the side of a road or highway. While emergency road service creates serious hazards, the operation of service trucks and company vehicles results in additional risks for commercial tire dealers. A panel of tire service, health and safety professionals will look at all aspects of road service safety including driver education. Recent events have demonstrated the importance of following the proper procedures for emergency road service, so this presentation will discuss why the road service truck is always positioned behind the disabled vehicle and what steps dealers can take to protect themselves in the event of an accident.
Tires at 2: Successful Tire Dealers Share Their Secrets When: Tuesday, November 2, 2:00 p.m.–3:30 p.m. Location: S226
Winning a national award from an industry trade publication is an honor that is always well-deserved. Being a candidate requires a higher level of excellence, so winning truly represents the best that the tire industry has to offer. During this session, Modern Tire Dealer Tire Dealer of the Year, the Tire Business Tire Dealer Humanitarian Award winner and the Tire Review Top Shop winner will make brief presentations on what makes them successful and then participate in an informative question and answer session with the audience.
Automotive at 10: Preventing Ride Complaints When: Wednesday, November 3, 10:00 a.m.–11:00 a.m. Location: S226
Noise Vibration and Harshness (NVH) concerns can be a tall order for a tire tech to handle without the proper training and equipment. The old-school way of trial and error is often a timely and frustrating process. With new technology, tools and practices available, technicians are better equipped to determine if the customer concern is related to the tire and wheel assembly or if the vehicle is the source of the complaint. Balancing experts from Hennessy Industries, manufacturer of Coats tire changers and wheel balancers, and Hunter Engineering Co. will join TIA’s training team to provide attendees with helpful tips they can use to quickly and accurately diagnose, repair and hopefully avoid, comebacks altogether.
Truck Tires at 10: Impact Wrench Technology When: Wednesday, November 3, 10:00 a.m.–11:00 a.m. Location: S227
Every commercial truck tire dealer is dependent on the tools to remove and install wheel and rim fasteners. For decades, the 1-in. pneumatic impact wrench has powered the industry, but there is a trend toward smaller, lighter-weight and now cordless tools that are changing the way the industry thinks about servicing rims and wheels. This session will address the 1-in. impact wrench debate and discuss the new generation of cordless impact wrenches that could revolutionize commercial truck wheel and rim service.
Management at 2: Training Technicians & Service Advisors with Micro-Learning and Artificial Intelligence When: Wednesday, November 3, 2:00 p.m.–3:00 p.m. Location: S226
Connected devices are essential to the daily routines of next-generation talent in the automotive aftermarket. They are their go-to source for both information and entertainment. Aftermarket frontline personnel are facing a tsunami of unrelenting technological change for which they must develop competencies. This session is a mobile teaching platform that optimizes delivery efficiencies via artificial intelligence driven adaptive micro learning. Short, five-minute daily training sessions identify knowledge gaps and deliver custom-tailored instruction that eliminates these. Based on neuroscience, this cutting-edge approach measurably improves retention, and most importantly, changes behavior. Aftermarket adult education experts will highlight the challenges to best supporting the next generation of technicians and service advisors. They will also discuss how shops can leverage new approaches and technologies to stay ahead of rapidly evolving training and development requirements.
Attendees planning on attending the 2021 SEMA Show can prepare for the Show by seeing who’s exhibiting by visiting the updated floorplan. Advanced registration is encouraged to avoid delays onsite and can be obtained by visiting www.SEMAShow.com/attendee.
Formula DRIFT has announced that Vice President Ryan Sage will assume the role of president of Formula DRIFT Holdings, LLC, as Jim Liaw moves to his new position at Performance Racing Industry (PRI). Liaw will remain a Formula DRIFT board member, focusing on the company’s international and Federation relationships, including the FIA Drifting Commission. Sage, who co-founded Formula DRIFT with Liaw, has served as vice president since 2004.
The 2021 Formula DRIFT season continues on the Streets of Long Beach, September 17–18, for Round 7 of the FD PRO Championship. Both the PRO and Link ECU PROSPEC Championship teams will then converge on the House of Drift—Irwindale Speedway—October 22–23 for the season finale.
VP Racing Fuels Expands With Behrent’s Performance Warehouse
VP Racing Fuels has announced the expansion of its product line with Behrent’s Performance Warehouse in Florida, New York. Customers may now purchase an expanded selection of VP Racing Fuels, including several grades of motor oils and lubricants, through Behrent’s Performance Warehouse at 38 Meadow Rd., Florida, NY 10921, or behrents.com/brand/vp-racing-fuel.asp.
Maxxsonics USA is celebrating its 20th anniversary this year.
Maxxsonics USA Celebrates 20th Anniversary
Founded in 2001 by a handful of consumer/mobile electronics veterans, Maxxsonics USA is celebrating its 20th anniversary. The company started as a “mobile-only” business and expanded its horizons into marine, then UTV and off-road. Over the last two decades, Maxxsonics USA has grown from a small, single-digit employee-size company to a larger middle-size company that has now expanded into Arizona. A growing product selection and ongoing presence at events and trade shows have increased visibility and popularity across the entire family of audio brands, which now include MB Quart, Hifonics, Crunch, and Autotek. From Jeep Beach to Sand Sports Super Show, and the SEMA Show to Overland Expo, Maxxsonics USA continues to expand awareness and exposure of the newest products and offerings where the industry and lifestyle demands.
Have some company news you would like to share? Let us know and the news may appear in an upcoming issue of SEMA eNews. Send your items for consideration to editors@sema.org.
Tommy Johnson Jr. went 3.926 seconds at 330.23 mph in the 11,000-
hp Mopar Dodge Charger SRT Hellcat, taking out John Force’s 3.946
in a side-by-side duel in the final round.
T. Johnson Jr., B. Torrence, Anderson and S. Johnson All Win MOPAR Express Lane NHRA Nationals Presented by Pennzoil
Filling in for defending world champ Matt Hagan, Funny Car veteran Tommy Johnson Jr. picked up a win last Sunday, powering to the victory at the 36th annual Mopar Express Lane NHRA Nationals presented by Pennzoil at Maple Grove Raceway. Billy Torrence (Top Fuel), Greg Anderson (Pro Stock) and Steve Johnson (Pro Stock Motorcycle) also won at the 14th of 20 races during the 2021 NHRA Camping World Drag Racing Series season and the first race in the Countdown to the Championship playoffs.
With Hagan recovering from COVID-19, Johnson stepped in for his Don Schumacher Racing teammate at last week’s U.S. Nationals and this weekend’s playoff stop at Maple Grove Raceway. He went 3.926 seconds at 330.23 mph in the 11,000hp Mopar Dodge Charger SRT Hellcat, taking out John Force’s 3.946 in a side-by-side duel in the final round.
In Top Fuel, Torrence turned in a 3.720 at 326.08 in his 11,000hp Capco Contractors dragster in the final round to knock off Justin Ashley. Torrence made a huge jump in points, moving from eighth to third on the strength of his second win this season and eighth in his career.
In Pro Stock, Anderson tied NHRA legend Warren Johnson for the most wins in class history, picking up his 97th career win with a victory over defending world champ Erica Enders in the final round. Anderson went 6.578 at 208.30 in the finals to beat Enders and earn his third victory of the season.
In Pro Stock Motorcycle, S. Johnson finds himself in the points lead for the first time in seven years after beating Eddie Krawiec in the final round on his Mac Rak/Slick 50 Suzuki with a run of 6.775 at 196.87.
The NHRA Camping World Drag Racing Series returns September 17–19, with the DeWalt NHRA Carolina Nationals at zMAX Dragway in Charlotte.
NASCAR Announces Hall Of Fame Class of 2021
The NASCAR Hall of Fame and NASCAR have announced the inductees for the Class of 2021, the 12th class inducted into the program since its inception in 2010. The first class with three members instead of five comprises Dale Earnhardt Jr., Red Farmer and Mike Stefanik. The induction of this class brings the Hall’s total number of racing legends to 58. Additionally, Ralph Seagraves will be honored with the Landmark Award for Outstanding Contributions to NASCAR.
The Class of 2021 Induction Ceremony will take place in Charlotte, Friday, January 21, 2022, as part of a three-day special program set for Thursday, January 20–Saturday, January 22. Tickets to the Class of 2021 NASCAR Hall of Fame Induction Weekend events go on sale to the general public on Thursday, October 7 at 10:00 a.m. For more information, visit nascarhall.com.
Don Prudhomme
Don Prudhomme, Richard Shute Named Texas Motorplex Legends
Iconic drag racer Don Prudhomme and award-winning drag-racing photographer Richard Shute will be recognized as Texas Motorplex Legends during the opening ceremonies of the 36th annual Texas NHRA Fall Nationals. Prudhomme won the Fall Nationals three times including a Funny Car title in 1989, Top Fuel in 1991 and his final professional Top Fuel win was recorded at the 1994 Fall Nationals. Shute has chronicled every Texas NHRA Fall Nationals winner’s circle as part of his 50-year career as one of the sport’s most popular photographers.
Richard Shute
Prudhomme concluded his 47th year in drag racing in 2009, his 15th season as an owner, after logging 32 seasons behind the wheel as one of the sport’s elite drivers. His remarkable driving career began in 1962 with his first Top Fuel victory at “Smokers March Meet” in Bakersfield, California, before ending with 49 NHRA career victories—the sixth most in NHRA history—following his farewell “Final Strike Tour” in 1994. For his career, Prudhomme reached the finals 68 times, posting 35 wins in 45 Funny Car finals and 14 wins in 23 Top Fuel finals rounds.
In 2020, Shute celebrated his 50th year of professionally pointing the lens at drag cars and archiving the history of the fastest accelerating machines on the planet. He began shooting professionally in 1971 and covered drag racing for several drag strips in Southern California. In 1979 he started Auto Imagery where he began photographing all NHRA’s national events. Shute still provides professional-quality photographic reproduction and film services out of his lab in Carlsbad, California.
The Texas NHRA Fall Nationals will be contested from October 7-10, with tickets available at www.stampedeofspeed.com.
Ted Van Zelst
John Force Racing Names New Chief Commercial Officer
John Force Racing has hired Ted Van Zelst as chief commercial officer (COO). In this new role, Van Zelst will be responsible for creating new partnerships, enhancing business-to-business relationships with existing partners and developing successful activation. Van Zelst joins John Force Racing with 25 years of experience, most recently serving as the president/CEO of Zeker Solutions, a consulting agency. He has also held senior leadership positions with NASCAR, the Detroit Pistons, WWE and the New York Islanders.
ICMS Accepting Nominations for Board of Directors
The International Council of Motorsport Sciences (ICMS) has announced the council is accepting nominations for its Board of Directors. The ICMS Board of Directors is made up of nine individuals that each serve a three-year term. Every year, there is an opportunity for three ICMS members to be elected to serve on the Board. Nominees will be considered based on their ability to help advance the mission of ICMS, which is to inform the international motorsports community, different scientific and medical disciplines, designers and constructors and the general public of the latest innovations and advancements in scientific research on human performance and safety in motorsport.
Interested parties should email Rob Seal, M.D., current chair of the board at rseal@ualberta.ca, and Tom Weisenbach, the ICMS executive director at tom@theicms.org, with a copy of your resume and the signature of two current members of the ICMS supporting your interest. All interested must notify Dr. Seal and Weisenbach no later than 5:00 p.m. (EDT), September 30. For more information, visit icmsmotorsportsafety.org.
National Midget Auto Racing Hall of Fame Announces 2021 Inductees
Danny Frye Sr., Jimmy LaManna, Ken Nichols, Fred ”Jiggs” Peters, Lowell Sachs, and Art Shanoian were announced as the latest inductees into the National Midget Auto Racing Hall of Fame. The announcement was made during the USAC National Midget Series event at Angell Park Speedway last weekend. The 37th annual Luncheon-Induction Ceremony will be held Friday, January 14, 2022, in conjunction with the Chili Bowl Nationals in Tulsa, Oklahoma. The event will be held at Fair Meadow Hall on the Tulsa Fairgrounds adjacent to the Expo Center hosting the Chili Bowl. In addition, plaques will be on permanent display in the National Midget Auto Racing Hall of Fame at Angell Park Speedway in Sun Prairie, Wisconsin.
SEMA Middle East Business Development Program attendees will
meet with pre-vetted trade buyers from throughout the region.
Registration in now open for the 2022 SEMA Middle East Business Development program March 22–29. Participate in the first SEMA Middle East event taking place in Dubai, United Arab Emirates (UAE) and Riyadh, Saudi Arabia. Attendees will meet with pre-vetted trade buyers from throughout the region and can self-certify for $1,200 in U.S. government grants to defray trip costs.
For those accepting the federal grant, trip fees begin at $4,600, and include all meals, hotel accommodations in Dubai and Riyadh, turnkey booth at Custom Show Emirates, and airfare from the UAE to Saudi Arabia. Flights to and from the United States are not included. Additional funds may be available from your state, and SEMA can assist you in exploring grant opportunities.
Participants will:
Exhibit at the leading customizing show in the region—Custom Show Emirates—in a turnkey booth in the Dubai World Trade Center.
Attend seminar featuring top distributors.
Participate in official U.S. government briefings
Tour specialty-equipment shops in Saudi Arabia and the UAE featuring performance, off-road and styling upgrades.
Attend networking receptions in both Dubai and Riyadh.
When it comes to trademark licensing, different companies have difference processes. Regardless of how your business chooses to approach the issue, a license can have a tremendous impact on how you work with manufacturers, resellers and even builders.
Learn about the importance of trademark licensing and what some restoration businesses have learned by attending the SEMA Automotive Restoration Market Organization’s (ARMO) third-quarter general membership meeting and trademark licensing discussion on Friday, September 17, at 10:00 a.m. (PDT).
In addition to a virtual panel discussion focused on trademark licensing, participants will find out what is planned for the upcoming ARMO Reception and Builder Panel at the SEMA Show, upcoming installments of the ARMO Builder Series as well as other programs and resources available to members. The meeting, which is open to all current ARMO members and companies in the restoration industry, is the ideal time to address industry issues and connect with others in the market.
Josh Sanders of Enumclaw, Washington, was recently handed the keys to the hot-rod shop where he had been working for nearly a decade. The previous owner, Denny Olson, retired after 40 years and had been grooming Sanders to take over his shop.
Sanders is now ready to show off his builder chops for the first time at this year’s SEMA Show. His inaugural entry is a ’59 Corvette that arrived in pieces from a client in California. The three-year-long project allowed Sanders plenty of time to execute on the ideas he pitched to the client, and the results speak for themselves.
The restored Vette retains its heritage with gently massaged body work and some updated features that show off his craftsmanship and attention to detail. Inside the C1 you’ll find custom Classic Instruments gauges, a machined EVOD steering wheel and updated tech in the dash. Exterior modifications include Dapper Lighting LED headlights, EVOD one-off wheels and a pop-up taillight that hides the fuel filler. The engine bay was expertly shaved and tucked with the addition of a custom-made bank of three gauges, evening out the inner fender walls.
Sanders’ vehicle is one of hundreds of custom SEMA Show builds that will compete in the SEMA Battle of the Builders. The competition shines the spotlight on the amazing talents and craftsmanship of builders. It allows enthusiasts and fans a chance to learn the stories behind the builds, get to know the builders and be inspired along the way.
Visit the SEMA Show YouTube Channel for more videos and builder interviews and be sure to subscribe so that you don’t miss any future episodes.
SEMA exhibitors are busy preparing for the SEMA Show and planning to reconnect with the industry in person for the first time since 2019. Attendees will be able to touch, feel and experience all the new products manufacturers have been developing. Make sure you don’t miss seeing the exciting new products at the Show; get a sneak peek at what they will show by regularly checking the Online Media Center.
Below are some of the latest announcements you will find in the Online Media Center:
PFI Speed owner Brent Leivestad (left) sat down with PRI
President Dr. Jamie Meyer to share his story.
As the Environmental Protection Agency (EPA) targets and increases enforcement against automotive aftermarket companies through its National Compliance Initiative, the federal agency is harming legitimate businesses in the motorsports industry. Despite the EPA’s nonbinding, informational claims that it is not targeting aftermarket companies that produce parts for dedicated race cars, the EPA continues to pursue cases based on supposition, impose inordinate monetary fines and pursue legal actions to the contrary.
Recently, the EPA issued a fine against PFI Speed, a small speed shop in Colorado, for selling just 37 Hondata S300s over a two-year span. The fine was issued after company owner Brent Leivestad complied with an EPA inquiry for details about the company’s sales. Without any other contact from the EPA, Leivestad was shocked to receive a letter accusing the shop of selling illegal products. The letter included an $18,000 fine that, if not paid within 30 days, could increase to as much as $180,000.
“I was dumbfounded. I couldn’t even believe it,” said Leivestad. “I am a speed shop and sell race parts—I didn’t know that was wrong. I didn’t understand the basis of the EPA’s claim, I didn’t go in front of any trial or talk to anybody from the EPA, and the threat of ‘settle and pay within 30 days or else’ felt like a real shakedown intended to deny my rights.”
To protect the motorsports industry against further EPA overreach, PRI is calling on the racing industry and enthusiasts to unite and urge Congress to pass the Recognizing the Protection of Motorsports (RPM) Act. The bipartisan bill will clarify that it is legal to convert street vehicles into dedicated race cars, and that businesses can legally produce, market and install racing products.
“There are thousands of legitimate motorsports businesses that are at risk of EPA overreach,” said Dr. Jamie Meyer, Performance Racing Industry (PRI) President. “The EPA is putting these businesses—which are typically small, homegrown, less sophisticated shops—in situations where they have to take on the full might of the federal government. The EPA is doing nothing to validate its enforcement efforts, and these small businesses are left with little choice but to comply.”
The EPA, which is responsible for enforcing the Clean Air Act (CAA), a 1970 law that regulates motor vehicles on streets and highways throughout the United States, has been fining businesses such as PFI Speed for producing, selling and installing race use-only products. The products are often used on vehicles that began as street cars and were subsequently converted into dedicated race cars that are trailered to and from the track, and never driven on streets or highways again.
The CAA only applies to vehicles driven on streets and highways, and the EPA contends that it is not targeting race-only vehicles. However, the EPA has pre-classified many motorsports products as illegal and is issuing fines without investigating the circumstances. Companies selling these products are presumed guilty by the EPA, regardless of the product’s use.
“The RPM Act must be passed into law to provide the racing community with certainty and confidence in the face of EPA threats,” said Meyer. “Without the RPM Act, businesses will shut down and the entire motorsports community will be severely impacted. It’s time for the motorsports community to push back and protect our racing rights.”
Leivestad agreed: “I’ve been doing this for 20-plus years, and it sounds like the EPA is trying to put us out of business. We need to get behind the RPM Act and get it pushed through now, more than ever.” Leivestad shared his full story with Meyer in a 30-minute interview available here.
Additional information about the RPM Act, which was recently introduced in the House of Representatives and is expected to be introduced in the Senate soon, can be found at SaveOurRaceCars.com. Motorsports businesses and enthusiasts are encouraged to contact their legislators and urge them to pass the RPM Act to clarify that it is legal to convert street vehicles into dedicated race cars used solely on the track.
Whether it’s a driver, industry icon, TV personality or famous
vehicle, featuring a familiar face or iconic vehicle in your
booth provides buyers with an identifiable, visual connection
of the company's target market.
SEMA Show exhibitors planning to host a special appearance in their booth may submit their Celebrity Appearance Notification form up until Show time. Whether it’s a driver, industry icon, TV personality or famous vehicle, featuring a familiar face or iconic vehicle in your booth provides buyers with an identifiable, visual connection of the company’s target market.
Exhibitors can learn how to get the most out of their 2021 SEMA Show, as well as additional options to reach buyers, by contacting an account rep at sales@sema.org or 909-396-0289.
Information about the 2021 SEMA Show is available on www.SEMAShow.com.
Click here for a complete listing of 2021 SEMA Show deadlines.
NASCAR Announces Hall Of Fame Class of 2021
When it comes to trademark licensing, different companies have difference processes. Regardless of how your business chooses to approach the issue, a license can have a tremendous impact on how you work with manufacturers, resellers and even builders. 
