By SEMA Editors

The SEMA Show’s official housing partner, onPeak, has added several new hotels for this year. Showgoers are guaranteed low rates with no hidden fees when booking through onPeak.

Take advantage of door-to-door service and air conditioning by riding the complimentary shuttle buses to get to and from SEMA Show. All official hotels not within walking distance (more than ½ mile away), will run shuttles to the Las Vegas Convention Center each day of the Show.

The Travel & Lodging page on www.SEMAShow.com features a real-time listing of the hotel deals and discounts available for the 2021 SEMA Show, November 2–5, in Las Vegas.

Nightly Rate		Hotel Name
$308		Conrad Las Vegas at Resorts World
$278		Las Vegas Hilton at Resorts World
$289		OYO Hotel and Casino Las Vegas

There are a number of non-casino properties that are offering discounted rates for SEMA Show guests. Check these out and book with onPeak today:

Nightly Rate		Hotel Name
$270		Courtyard Las Vegas Convention Center
$281		Hilton Grand Vacations on Paradise (Convention Center)
$289		Las Vegas Marriott
$309		Renaissance Las Vegas Hotel
$259		Residence Inn Las Vegas Convention Center by Marriott
$285		SpringHill Suites Las Vegas Convention Center
$164		Vdara
$215		Westin

By SEMA Editors

SEMA eNews highlights SEMA-member companies’ websites weekly through the Hot Links to Cool Sites section. SEMA members: To be included in Hot Links to Cool Sites, email your company name and website to enews@sema.org. Note: Make sure to include “Hot Links” in the subject line of the email.

• Lunati
• McGard
• MOMO Tires
• Outland
• Pavement Ends
• ReadyLift
• Remflex
• Scorpion Racing Products
• Top Street Performance
• Vision X

  

 

By SEMA Editors

SEMA Show exhibitors planning to host a special appearance in their booth may submit their Celebrity Appearance Notification form up until Show time. Whether it’s a driver, industry icon, TV personality or famous vehicle, featuring a familiar face or iconic vehicle in your booth provides buyers with an identifiable, visual connection of the company’s target market.

Exhibitors can learn how to get the most out of their 2021 SEMA Show, as well as additional options to reach buyers, by contacting an account rep at sales@sema.org or 909-396-0289.

Information about the 2021 SEMA Show is available on www.SEMAShow.com.

Click here for a complete listing of 2021 SEMA Show deadlines.

  

  

By SEMA Editors

It’s been two years since the sights of the parade of custom vehicles from behind the walls of the trade-only SEMA Show; Formula DRIFT competitors narrowly missing the cement drift box barriers; flames shooting from the chrome headers of vintage dragsters; the smells of nitrous and burning rubber; and the sounds of squealing tires, high-revving engines, the cheering crowd and rocking bands.

SEMA Ignited, the official SEMA Show afterparty, is back in-person and in Las Vegas. This year the event will take place at the new LVCC West Hall parking lot.

Credentialed 2021 SEMA Show attendees can access the event for free with their badge. The public can access the event by purchasing one of two ticket types—a previously offered SEMA General Admission Ticket or the all-new SEMA Friday Experience that gives the ticket holder Friday access to the SEMA Show and to SEMA Ignited.

SEMA Ignited General Admission Ticket

View hundreds of cars and trucks as they parade out of the Las Vegas Convention Center, drifting by Formula DRIFT, food, music and much more.

What You Get: Includes entry to SEMA Ignited, Friday, November 5, from 3:00 p.m.–10:00 p.m.

Price: $20 if purchased online or at the SEMA Ignited Ticket Office on Friday, November 5.

SEMA Friday Experience Ticket

For the first time ever, SEMA is offering a limited number of the public entry into the trade-only SEMA Show through the purchase of the SEMA Friday Experience ticket. The SEMA Show offers an attendee experience like no other trade show on the planet. It’s the best place to see the newest automotive performance products and to discover the latest product and vehicle trends.   

What You Get: Includes Friday entry into the SEMA Show from 9:00 a.m.–4:00 p.m. and entry into SEMA Ignited from 3:00 p.m.–10:00 p.m. on Friday, November 5.

Important Restrictions: Each person must pick up their own ticket. You may not send anyone else in your place. NO EXCEPTIONS. Please be prepared to show a valid government-issued photo ID when picking up your ticket. The name on your photo ID must match the name on this confirmation. No one under the age of 16, including infants, is allowed access to the exhibits. No exceptions. Show management does not provide childcare services on-site. Use of a school-issued ID to prove age is not acceptable unless it provides a date of birth. Tickets CANNOT be reproduced, transferred or resold. No day of purchases will be permitted.

Price: $60 if purchased by October 8, or $90 if purchased between October 9–November 4. No on-site ticket purchases will be permitted.

Purchase tickets now!

For more information, visit www.semaignited.com.

  

  

 

  By SEMA Editors

As industry experts, SEMA Show exhibitors are encouraged to vote for the vehicles that best showcase their products.

In addition, a new category has been added to the 2021 SEMA Award Program. To recognize a fast-growing segment of the light-truck market, SEMA is adding “Mid-Size Truck of The Year” to the category list, which includes:

• Car of The Year
• Full-Size Truck of the Year
• Mid-Size Truck of The Year
• 4x4/SUV of The Year
• Sport Compact of The Year

Through the SEMA Award, SEMA exhibitors that make the products and accessories for today’s popular models identify the vehicle platforms they believe are best for accessorizing.

The program creates awareness for aftermarket products, and is an example of the ongoing collaboration SEMA has with automakers and aftermarket manufacturers to bring quality products to market. SEMA also helps aftermarket manufacturers with product development through the SEMA Garage, measuring sessions and technology transfer.

Votes must be submitted by the September 30 deadline. The winners will be announced at the 2021 SEMA Show, November 2–5, in Las Vegas.

 

 

 

 By SEMA Editors

The New Product Showcase is the No. 1 reason buyers attend the SEMA Show. In fact, nearly 60% of SEMA Show buyers head to the Show with a list (plan) of the exhibitors they need to connect with. The first stop for most of these buyers will be the SEMA Show New Products Showcase, a modern museum of New Products that are available to customers now, or making their market debut at the Show. This year, the Showcase will be located in one continuous space of 30,000 sq. ft. in the Upper South Hall, and all scanning can be done using the SEMA Show app. 

Exhibitors are encouraged to take advantage of the this opportunity to enter at least one product in the Showcase. Not only does the Showcase provide exhibitors with an additional avenue to reach new buyers away from their booth displays, products that meet the new product criteria may qualify to receive additional benefits, including eligibility for a SEMA Show New Product Award.

The best part: the first product you enter is free!

Enter your new products now!

In addition to the inherent benefits of entering the Showcase, each product will be photographed by SEMA's team of professional photographers, and the images will be featured in SEMA News and at www.SEMAphotos.com. They will also be promoted to the media and available to buyers at the Show.

Entry Fees:

• The first product entered in one category in the New Products Showcase is FREE!
• Additional $75 per product category before October 8.
• After October 8, the cost is $150 per entry.
• No refunds provided after October 8.
• Entries submitted on-site will be accepted on a space availability basis.

For more information on New Products Showcase display guidelines, visit www.semashow.com/esm.

  

 

By SEMA Editors

The 2021 SEMA Show is about six weeks away. Here’s a rundown of key deadlines, including early-bird and advance rates available for several booth services, as well as checklists to keep you on track and on budget.

Complete Deadlines Checklist - Take advantage of Early-bird rates—order before the deadlines!

The Deadlines Checklist provides a breakdown of all of the deadlines for booth orders, rentals, booth vehicle applications, celebrity appearance notifications and much more.

Budget Checklist – Double check your Show prep.

The budget checklist form allows you to keep track of all your costs and ensures that you are adequately prepared for your experience at the SEMA Show. 

Upcoming Exhibitor Deadlines – Take advantage of discounts by acting before the deadlines.

• September 23 – Freight–Freeman Warehouse–first day to accept advance freight

• September 23 – Lead Retrieval Rental (Advance Rate)–CompuSystems
• September 30 – Fabric Graphics–Freeman
• October 1 – Target Move-in Date Change Request-Freeman
• October 1 – Internet/Telephone Order (Advance Rate)–Cox Business (LVCC)
• October 1 – Products for Project Vehicle Builders
• October 1 – International Air Freight Arriving at Los Angeles International (LAX) Airport
• October 1 – International Sea Freight Arriving at Long Beach Terminal
• October 8 – EAC – (Exhibitor-Appointed Contractor) Application Form
• October 8 – New Products Entry (Advance Rate)
• October 15 – Meeting/Function Space Reservation
• October 18 – Booth Catering Order Service (Centerplate)
• October 19 – Tents/Canopies—Full Circle Events
• October 21 – Hanging Sign/Banner Shipments to Advance Freeman Warehouse
• October 22 – Photography Order – Expo Ease
• October 22 – Plant and Floral Order – Expo Ease
• October 22 – Vehicle Detailing (Advance Rate) – Professional Detailers
• November 5 – Members Lounge Conference Room Reservation by 3:00 p.m.

Click here for a complete listing of 2021 SEMA Show deadlines.

More information on the 2021 SEMA Show is available at www.SEMAShow.com.

SEMA eNews highlights new products from industry companies when available. To have your product considered for upcoming issues, send product press releases to editors@sema.org.

Wilwood Disc Brakes
Brake Kits for Small Truck/SUV Differentials

Wilwood has added two all-new disc brake options for the Chevy S10 7-5/8-in. (7.625 in.) and the Ford Explorer 8.8-in. rear differentials. Now available for both of these popular swap axles are Dynalite caliper Pro Series kits with 12.19-in. rotors and DynaPro Low-Profile caliper kits with 11-in. rotors.

Kits may be ordered with Wilwood’s plain face or SRP drilled and slotted rotors, and include an internal parking brake mechanism. High-strength, forged aluminum calipers with four corrosion-resistant stainless steel pistons generate balanced clamping force in high-tech style. Gloss red or black powdercoat finish is standard, with 22 optional caliper colors available to order.

www.wilwood.com

Ingersoll Rand
Truck-Mounted Two-Stage Diesel Driven Reciprocating Air Compressor

Ingersoll Rand introduced the Ingersoll Rand 2475F10DY Truck-Mounted Two-Stage Diesel Driven Reciprocating Air Compressor to provide fuel-efficient compressed air where electric power is not readily available. It’s specifically designed for field service and remote pneumatic applications and is ideal for the automotive and vehicle service, farm and agriculture, and oil and gas markets. Ingersoll Rand will release more diesel-driven compressors in the future.

The reciprocating air compressor pump features a 100% solid cast-iron design with an overhung, precision-balanced crankshaft to reduce noise and vibration. The entire compressor package protects critical components of the machine, such as the control valve and pressure gauge. It also includes a fully enclosed belt guard to provide an additional layer of protection during daily transport.

www.IngersollRand.com

Champion Oil
Full-Synthetic Racing Power Steering Fluid

Champion Oil, a PLZ Aeroscience company, announced the release of Champion's Full-Synthetic Racing Power Steering Fluid.

The power-steering fluid meets or exceeds all specification standards that are requirements for viscosity, detergents, additives and other components of this type of fluid. It is specifically engineered for racing applications.

Components and specifications include:

• Decene Homopolymer Hydrotreated
• Heterocyclic Ether
• Alkaryl Amine
• Zinc Alkydithiophosphate
• Dibutylhydrogen Phosphite
• Carboxylic Acid Ester
• Toluene, Diphenylamine
• Aryl Phosphite
• Alkylated Phenol

www.championbrands.com
PN: 4370H

Brass Knuckle
Grasshopper Dust Goggle/Spectacle

The Brass Knuckle Grasshopper (BKDST-1010N) dust goggle/spectacle offers workday versatility and never sacrifices forget-you-have-it-on comfort. A soft, comfortable EVA foam dust filter with built-in air channels fills the gap between glasses and the face, keeping dust out. The filter also easily removes, transforming Grasshopper into standard protective eyewear.

Lenses are durable polycarbonate, meet or exceed ANSI/ISEA Z87.1-2020, and are manufactured with Brass Knuckle’s industry-leading N-Fog anti-fog coating. N-FOG performance testing shows its anti-fog capability exceeds the world’s most stringent anti-fog standard—European EN 166/168—lasting 15 times longer.

This high degree of fog protection makes Grasshopper perfect for jobs requiring workers to migrate between widely varying temperature extremes that make fogging eyewear a true occupational hazard. The sporty European design features a stylish, wraparound lens for an unobstructed field of vision. Bend-but-don’t-break flexible thermoplastic rubber (TPR) grass-green temples provide hypoallergenic, non-slip comfort, adapting to any facial profile without distorting optics. Grasshopper is also fully dielectric (no metal anywhere) for an extra measure of safety.

www.brassknuckleprotection.com
PN: BKDST-1010N

Frantz Filters
Duramax, Cummins and Powerstroke Diesel Bypass Oil Filter Kits

Frantz Filters now offers an expanded line of Duramax, Cummins and Powerstroke Bypass Oil Filter Kits. In addition to the company’s universal kit developed for gas and diesel-powered vehicles, Frantz now offers custom designed kits for the most common diesel-powered trucks and vans on the market. The new kit applications include the Ford Powerstroke 6.7L, 7.3L, and dual model kit for the 6.0L/6.4L Powerstroke, and three separate 6.6L Duramax/GMC kits for years ’01–’16, ’17–’19 and the current ’20–’21. Frantz is also proud to introduce a kit for the 5.9L and 6.7L Cummins that can be configured based on model year. Parts can be ordered for many other makes and models by working with a Frantz Filters specialist.

The Frantz Filter is engineered to provide an endless supply of clean oil to the engine. With a 4-1/2-in. depth of filtration, more than any other system on the market, the Frantz bypass filter kit filters engine oil 10x finer than an OEM filter, down to 2 microns.

The Frantz Filter kit installs in under an hour and all necessary hardware is included. The kit is ideal for Class 1–3 trucks and SUVs, especially fleets that require many hours of idling or continual use where oil change maintenance intervals are frequent.

www.frantzfilters.com

Quadratec Inc.
Brute Strength Side-Steps for Gladiator JT

Quadratec Inc. has announced its new Brute Strength side-steps kit available for the ’20–’21 Jeep Gladiator JT. Brute Strength Side Steps are premium-quality side steps with easy DIY installation. Manufactured from stout steel tubing with aluminum step panels on the top and bottom, the unique design of the Brute Strength Side Steps is not only lightweight but also extremely durable. The black, light-textured powdercoat will match the finish on Jeep Gladiator JT factory bumpers and many other aftermarket products. The raised dimples incorporated into the aluminum step pads provide grip in all conditions. The Brute Strength Side Steps provide safer vehicle entry with a large step area while also making it easier to reach or load a roof rack.

Each Brute Strength Side Steps kit is made to fit the factory Jeep Gladiator JT mounting holes for a quick and simple installation. Brute Strength Side Steps are sold as a pair, with installation hardware included. This high-quality upgrade can be purchased through authorized retailers or at www.quadratec.com for $599.99 and includes a three-year limited warranty.

www.quadratec.com

Steele Rubber Products
Peel-N-Stick Trunk Weatherstrips

Steele Rubber Products now offers some of its most popular trunk weatherstrips with easy to install Peel-N-Stick backing. Steele Rubber Products is a family-owned business and a well-known name in the automotive restoration industry. For more than 60 years Steele Rubber has been manufacturing and offering high quality weatherstripping for classic cars, trucks and hot rods.

Full lineup of Peel-N-Stick trunk weatherstrips, are:

• 20-2858-WT Fits ’65–’70 Ford Mustang /Mercury Cougar (New)
• 70-2835-WT Fits ’60–’63 Ford Fairlane/Mercury Monterey/Lincoln Continental
• 70-0773-WT ’57–’76 GM Full Size Cars                    
• 70-0774-WT ’61–’67 GM Mid-Size Cars
• 20-1389-WT ’52–’60 Ford Mid-Size Cars
• 70-1690-WT ’41–’50 Packard Cars        
• 70-1691-WT  ’36–’56 MOPAR Cars

Features and Benefits:

• Designed from factory originals.
• Easy to install 3M Peel-N-Stick backing provides superior adhesion for reliable performance.
• Made from superior grade, 100% EPDM sponge rubber extrusion designed to last—it will not fade, shrink or crack.
• Backed by our 100% Satisfaction Guarantee.
• Made in the USA at our factory in Denver, North Carolina.

www.steelerubber.com

MagnaFlow
Street Series Exhaust System ’21+ Ford Bronco

MagnaFlow is taking the technical knowledge gained through years of building highly sought-after Jeep products and applying it to the Wrangler’s latest competitor, the revived Ford Bronco. As the first option announced in the developing product lineup for the full-size vehicle, the new MagnaFlow Street Series axle-back exhaust system provides owners of the ’21+ Ford Bronco (2.3L and 2.7L) with an enhanced driving experience both on and off road. The system balances a moderate exterior sound with the comfort of a mild interior audio level, while black powder coated 4-in. tips and the addition of a split-dual exit design upgrade the appearance.

The MagnaFlow Street Series axle-back performance exhaust system for the ’21+ Ford Bronco (2.3L and 2.7L) is now available for preorder, with shipping expected at the end of September. The system (PN: 19558) retails for $949.

As with all MagnaFlow Street Series products, the system for the Bronco features CNC precision manufacturing and dyno-proven performance, while offering the confidence of quality stainless steel construction and a limited lifetime warranty.

www.MagnaFlow.com

PN: 19558

Continental
OE-quality Electric Motor Products for Hybrids

Continental announced that it now offers an extensive range of OE-quality electric motor parts for Asian, domestic and European hybrid vehicle service. These components, previously only available from the OE dealer, are exact replacements for the original part, providing vehicle specific fit, form and function. They are designed to restore and maintain optimal hybrid vehicle performance and reliability. Continental’s hybrid replacement parts line includes Hybrid Battery Cooling Fans, Inverter Coolant Pumps, HVAC Blower Motors and Engine Cooling Fan Assemblies.

Continental offers 16 Hybrid Battery Cooling Fan part numbers for direct replacement on Ford, GM, Honda, Hyundai, KIA, and Toyota hybrids from ’03 to ’20. They are designed to restore original battery cooling performance while delivering quiet, dependable operation, and optimal service life. Continental’s newest addition of Hybrid Inverter Coolant Pumps are available in five part numbers for popular models of Ford Escape, Toyota Prius, and Lexus CT200h.

With an expanded line of over 40 HVAC Blower Motors and 55+ Cooling Fan Assemblies, Continental offers deep coverage for popular Acura, Audi, Buick, Cadillac, Ford, Honda, Hyundai, Infiniti, Lexus, Nissan, Porsche and Toyota models from ’00 to ’21.

www.continentalaftermarket.com

Dart Machinery
SHP Series Heads for Small Block Chevy

Dart Machinery has introduced a redesigned and improved SHP Series cylinder head for small block Chevy muscle car and street rod applications. Based on the popular 23-degree valve angle configuration, it features revised port designs to deliver significant power improvements at budget-friendly affordability.

Manufactured using a proprietary process employing permanent molds and a dense aluminum alloy, the intake and exhaust runners, plus the combustion chamber, are exceptionally smooth as-cast. This provides excellent power gains at optimum cost efficiency.

The SHP Series heads are available from Dart in bare form or completely assembled. Bare heads come with powder metal seats, multi-angle valve jobs, magnesium-bronze valve guides and .530-in. seals. Assembled heads include Manley stainless steel intake and exhaust valves (7° or 10° retainers), choice of 1.250-in., 1.437-in. or 1.550-in. valve springs to compliment the camshaft design, Viton valve seals, hardened spring cups, a Dart two-piece guide plate and ARP rocker arm studs.

www.dartheads.com

 

 

 By SEMA Editors

Exhibitors of the 2021 SEMA Show are invited to expand their reach, product exposure and Show-floor presence by offering products to builders through the Products for Project-Vehicle Builders list. The list connects manufacturers with builders looking to create or complete a vehicle project.

The list, which will be updated in SEMA eNews, features product offers and contact information provided by confirmed SEMA Show exhibitors. Builders interested in obtaining a product use the information to contact exhibitors directly. With each project vehicle required to be supported by a current 2021 SEMA Show exhibitor, all product-placement decisions, negotiations and agreements are the responsibility of the exhibiting manufacturer and the builder.

The list is open to exhibitors of the 2021 SEMA Show only. To be included in the list, complete the form.

Exhibitors: Each submission will appear on a first-come, first-served basis. As participation increases, all submissions will also be archived on www.SEMAShow.com.

Note: For verification purposes, the Project-Vehicle Builders form must be used to participate in the program; email submissions will not be included in the list. Participation in the list does not guarantee product or vehicle placement at the 2021 SEMA Show.

View the Products for Project-Vehicle Builders list.

By SEMA Editors

 

Latest Jobs Added to SEMA Career Center

 

Are you hunting for a new job? The SEMA Career Center has a comprehensive listing of automotive-related job openings around the country. Here are some of the latest jobs posted to the website.

Ecommerce Product Listing Specialist
XDP is currently seeking an ecommerce product listing specialist to assist in the cataloging and management of the company’s product lines. Responsibilities include listing automotive products on XDP’s website, learning XDP’s custom back-end interface, writing detailed product descriptions for new product listings and using SEO best practices.

Outside Sales
Kaspar Companies is hiring an outside salesperson responsible for generating and increasing sales of manufacturing capacity and manufactured products for Kaspar Wire Works. The ideal candidate will have a lean business background, and will be focused on safety, quality, delivery, productivity and costs while simultaneously maintaining an in-depth knowledge of products and services offered by company. This individual will be focusing on retail display wire products as well as construction products. An undergraduate degree, plus 3+ years’  B2B sales experience are required. Knowledge of the aftermarket truck accessory industry is preferred.

Auto Parts Merchandiser
Classic Industries is hiring an auto parts merchandiser. The ideal candidate will be a detail-oriented, self-starting individual who can identify new-product opportunities, interface with product vendors and deliver product writeups in a timely manner for inclusion in direct-mail catalogs and e-commerce sites. This position will require good time management/multitasking skills and the ability to work in a fast-paced, team-oriented atmosphere.