Business Tools

Hot-Rod Leaders Speak Out About the Future of the Market

By Ashley Reyes

HRIAThe hot-rod segment is no longer about the year the car was born. For the market to continue to grow, it’s important that hot rodders open their minds and businesses to the thought that “hot rod” can be a broad definition no longer limited by model year.

Hot Rod Industry Alliance (HRIA) members will hear from some of the market’s top leaders as they discuss the current state of hot rods and what the future might hold, during the HRIA General Membership Meeting and Panel Discussion on May 17, at 10:00 a.m. (PDT).

Featuring Amy Fitzgerald of Cool Hand Customs as moderator, and Jesse Henke, JH Restorations; Pete Filippo, Filippo Speed Shop Inc; and Tim Strange, Strange Motion Rod & Custom Construction, as speakers, the panel will tackle the traditional definition of “hot rod,” the emergence of EVs and where the tuner market and other similar communities fit in. Participants will also have the opportunity to ask questions and share their thoughts on the future of hot rodding.

The meeting and discussion are open to all HRIA members and companies in the hot-rod industry, and is the ideal time to address industry concerns and learn from others in the market. A brief report on the council’s current initiatives will also be discussed.

Register here.