Cobra’s 50th anniversary is celebrated in Speed Merchants of Venice, a new book from Racing Division Los Angeles.

Cobra’s 50th anniversary is celebrated in Speed Merchants of Venice, a new book from Racing Division Los Angeles. Printed and bound in California, where the Cobra was born, the book was produced to accompany a new exhibit at the Wally Parks NHRA Motorsports Museum and commemorate Carroll Shelby’s passing.

“We were extremely honored to be a part of this important exhibit,” said Michael Holmes, managing director of Racing Division. “Using selected images from the Shelby Foundation archives, many previously unpublished, we briefly tell the Cobra story from the first car assembled in Dean Moon’s hot-rod shop to the GT40s of Le Mans fame. Also included are chapters on the Dragonsnakes, Daytona Coupe, King Cobra and, of course, the 427.”

The cost of the book is $27.50 and a portion of its sales will go to the Carroll Shelby Foundation.

To purchase, visit www.speedmerchantsofvenice.com. For more information, review copies and wholesale inquiries, e-mail holmes@racingdivision.com.

	Don't miss the next SEMA webinar, "Industry Trends: Who's Your Target Consumer," Thursday, June 7, at 10:00 a.m. (PDT).

Who is your target consumer? What motivates them to buy aftermarket parts? SEMA-member companies have asked for more information on specialty-equipment consumers. This year, we kicked off the first in a series of projects designed to uncover and profile sub-groups of consumers within the SEMA market.

The SEMA Consumer Segmentation Study surveyed 3,000 consumers who purchased accessories to explore their motivation for modifying. New “consumer segments” will be presented to help companies target potential customers by knowing what they are looking for from the industry (not just by the car they drive).

Join the SEMA Education Institute (SEI) and Gavin Knapp, senior manager of SEMA’s Market Research Department, Thursday, June 7, at 10:00 a.m. (PDT) for a webinar powered by the SEMA Businesswomen's Network (SBN) that will highlight the results of this recent study.

During this session you will learn about:

• New SEMA consumer segments
• Motivations for accessorization
• How vehicle targets match consumer segments
• Accessories and modifications desired by consumer segments
• Consumer segment profiles

In today’s competitive marketplace, you can’t afford to get it wrong. Join Knapp, Thursday, June 7, at 10:00 a.m. (PDT) to learn more about the consumers who buy accessories.

Participate live or download the webinar when it’s convenient. And remember: SEMA webinars are free to SEMA members and only $29 for non-members.

Register today!

For more on this subject, join the discussion on LinkedIn. You must be part of the SEMA Members group on LinkedIn to comment.

	Don't miss the next SEMA webinar, "Industry Trends: Who's Your Target Consumer," Thursday, June 7, at 10:00 a.m. (PDT).

Who is your target consumer? What motivates them to buy aftermarket parts? SEMA-member companies have asked for more information on specialty-equipment consumers. This year, we kicked off the first in a series of projects designed to uncover and profile sub-groups of consumers within the SEMA market.

The SEMA Consumer Segmentation Study surveyed 3,000 consumers who purchased accessories to explore their motivation for modifying. New “consumer segments” will be presented to help companies target potential customers by knowing what they are looking for from the industry (not just by the car they drive).

Join the SEMA Education Institute (SEI) and Gavin Knapp, senior manager of SEMA’s Market Research Department, Thursday, June 7, at 10:00 a.m. (PDT) for a webinar powered by the SEMA Businesswomen's Network (SBN) that will highlight the results of this recent study.

During this session you will learn about:

• New SEMA consumer segments
• Motivations for accessorization
• How vehicle targets match consumer segments
• Accessories and modifications desired by consumer segments
• Consumer segment profiles

In today’s competitive marketplace, you can’t afford to get it wrong. Join Knapp, Thursday, June 7, at 10:00 a.m. (PDT) to learn more about the consumers who buy accessories.

Participate live or download the webinar when it’s convenient. And remember: SEMA webinars are free to SEMA members and only $29 for non-members.

Register today!

For more on this subject, join the discussion on LinkedIn. You must be part of the SEMA Members group on LinkedIn to comment.

	Don't miss the next SEMA webinar, "Industry Trends: Who's Your Target Consumer," Thursday, June 7, at 10:00 a.m. (PDT).

Who is your target consumer? What motivates them to buy aftermarket parts? SEMA-member companies have asked for more information on specialty-equipment consumers. This year, we kicked off the first in a series of projects designed to uncover and profile sub-groups of consumers within the SEMA market.

The SEMA Consumer Segmentation Study surveyed 3,000 consumers who purchased accessories to explore their motivation for modifying. New “consumer segments” will be presented to help companies target potential customers by knowing what they are looking for from the industry (not just by the car they drive).

Join the SEMA Education Institute (SEI) and Gavin Knapp, senior manager of SEMA’s Market Research Department, Thursday, June 7, at 10:00 a.m. (PDT) for a webinar powered by the SEMA Businesswomen's Network (SBN) that will highlight the results of this recent study.

During this session you will learn about:

• New SEMA consumer segments
• Motivations for accessorization
• How vehicle targets match consumer segments
• Accessories and modifications desired by consumer segments
• Consumer segment profiles

In today’s competitive marketplace, you can’t afford to get it wrong. Join Knapp, Thursday, June 7, at 10:00 a.m. (PDT) to learn more about the consumers who buy accessories.

Participate live or download the webinar when it’s convenient. And remember: SEMA webinars are free to SEMA members and only $29 for non-members.

Register today!

For more on this subject, join the discussion on LinkedIn. You must be part of the SEMA Members group on LinkedIn to comment.

SEMA-model legislation that would have allowed vehicle hobbyists to install and use aftermarket modified exhaust systems that meet an objective noise limit died when the Hawaii State Legislature adjourned for the year. Under the bill, car owners would have been issued a certificate of compliance if the exhaust system emitted no more than 95 decibels under a fair and predictable test. The measure would have remedied the enforcement policy currently used by police officers in which exhaust noise citations are prosecuted solely based on the officer’s subjective judgment. SEMA will again pursue this legislation in 2013. 

For details, contact Steve McDonald at stevem@sema.org.

SEMA-model legislation that would have allowed vehicle hobbyists to install and use aftermarket modified exhaust systems that meet an objective noise limit died when the Hawaii State Legislature adjourned for the year. Under the bill, car owners would have been issued a certificate of compliance if the exhaust system emitted no more than 95 decibels under a fair and predictable test. The measure would have remedied the enforcement policy currently used by police officers in which exhaust noise citations are prosecuted solely based on the officer’s subjective judgment. SEMA will again pursue this legislation in 2013. 

For details, contact Steve McDonald at stevem@sema.org.

A SEMA-supported Colorado bill that originally sought to extend the emissions inspection exemption to vehicles that are eight model years old and newer died when the legislature adjourned for the year. The bill had been amended and approved by the Senate Transportation Committee, but did not advance further in the legislative process. Under the amendment, the bill would have provided the exemption to vehicles six model years old and newer. Current law only exempts vehicles that are four model years old or newer. The measure acknowledged the relatively minimal environmental impact of the vehicles targeted for this exemption. 

For details, contact Steve McDonald at stevem@sema.org.

A SEMA-supported Colorado bill that originally sought to extend the emissions inspection exemption to vehicles that are eight model years old and newer died when the legislature adjourned for the year. The bill had been amended and approved by the Senate Transportation Committee, but did not advance further in the legislative process. Under the amendment, the bill would have provided the exemption to vehicles six model years old and newer. Current law only exempts vehicles that are four model years old or newer. The measure acknowledged the relatively minimal environmental impact of the vehicles targeted for this exemption. 

For details, contact Steve McDonald at stevem@sema.org.

Legislation to ban the installation, ownership or use of any car with aftermarket speakers more than 6.5 in. in height or depth, any five-speaker aftermarket system, any aftermarket speaker more than 100 watts and any aftermarket speaker installed external to the passenger compartment or in an open hatch back was deferred from consideration in 2011. However, the legislature retained the option of reviving the bill in 2012. With the adjournment of the legislature for this year, the bill is now formally dead and would have to be reintroduced in 2013 in order to be reconsidered. The measure was discriminatory toward aftermarket products, as it did not seek to limit systems installed by the original vehicle manufacturer or dealer. If enacted, the bill would have denied hobbyists the opportunity to purchase and install a range of aftermarket alternatives to original equipment stereos. 

For details, contact Steve McDonald at stevem@sema.org.

Legislation to ban the installation, ownership or use of any car with aftermarket speakers more than 6.5 in. in height or depth, any five-speaker aftermarket system, any aftermarket speaker more than 100 watts and any aftermarket speaker installed external to the passenger compartment or in an open hatch back was deferred from consideration in 2011. However, the legislature retained the option of reviving the bill in 2012. With the adjournment of the legislature for this year, the bill is now formally dead and would have to be reintroduced in 2013 in order to be reconsidered. The measure was discriminatory toward aftermarket products, as it did not seek to limit systems installed by the original vehicle manufacturer or dealer. If enacted, the bill would have denied hobbyists the opportunity to purchase and install a range of aftermarket alternatives to original equipment stereos. 

For details, contact Steve McDonald at stevem@sema.org.