SEMA Member News—May/June 2012
Top Three Reasons To Join WTC
The WTC has developed educational tracks through the SEMA Educational Institute, provides input and guidance to the SAE standards committee and works closely with the Tire Industry Alliance. WTC members are provided with exclusive access to network and work cooperatively with industry-leading manufacturers, retailers, WDs and service providers in both private and public forums.
Learning Opportunities: The Wheel & Tire Council (WTC) has developed an educational track that focuses on wheel fundamentals and sales. The courses are offered as part of the SEMA Educational Institute and are open to all WTC members. WTC members also receive complimentary copies of the Wheel & Tire Installation Guideline poster.
Wheel Standards: WTC members provide input and guidance as members of the SAE standards committee, working to maintain J2530 standards as a standalone, voluntary testing standard. By interacting directly with the SAE and other leading industry organizations, WTC members have a chance to advance the wheel and tire segment for the good of all.
Business Partnerships: The WTC works closely with the Tire Industry Alliance (TIA) and maintains a sitting position on the council for TIA representation. In addition, WTC members are provided with exclusive access to network and work cooperatively with industry-leading manufacturers, retailers, WDs and service providers in both private and public forums. These invaluable interactions help WTC members expand their industry networks and gain better insights into the challenges and opportunities confronting the wheel and tire segment of the automotive specialty-equipment industry.
July 13: Collector Car Appreciation Day
October 29: General Membership Meeting, SEMA Show,Las Vegas, Nevada
October 30: WTC Awards Reception, SEMA Show,Las Vegas, Nevada
February 8-9: Industry Discussion and Planning Meeting
Visit www.SEMA.org/wtc for updated calendar
WTC Member Testimonial
As the issues that affect the wheel and tire industry have become more complex, the WTC stands out as the go-to source for the latest information on hot topics such as evolving TPMS regulations, proposed electronic stability control standards and other important measures that could significantly impact manufacturers, distributors, retailers and installers of aftermarket wheels, tires and accessories.
–Kyle Fickler, VP Marketing and Sales, Weld Racing
Message From The Chair Of WTC
As members of WTC, the expectation is that you take off your company hat and put on your industry one. Through the collaborative efforts and experience of the select committee and membership, the WTC will continue to provide relevant education, monitor regulatory policies as they come down the pike, and work with the likes of the Society of Automotive Engineers and the Tire Industry Association to assure that our segment of industry is represented and building a prosperous future.
—David Insull, Director Marketing & Procurement, Wheels & Accessories, American Tire Distributors
WTC Select Committee Testimonial
Serving on WTC is a unique form of guerrilla marketing. To paraphrase Dr. Deming: Give customers what they want before they know they want it! Serving on WTC gives you this insight.
—Bob Riegel, Manager, Retail Education, Bridgestone Americas Tire Corp.