Measuring, Cutting and Fabricating the High-Tech Way

SEMA News recently decided to explore some of the incredible capital equipment that’s become standard in the modern small to medium manufacturing facility. In some cases, we discovered tools that truly fit the word “revolutionary.” In others, we found new twists on old tooling standbys—twists that make them more efficient or cost effective. The following is a quick survey of a few of our favorites for measuring, cutting and fabricating.

Laser Metrology

As the old fabrication adage goes, “measure twice, cut once.” In other words, exacting measurements are central to manufacturing and other shop operations.

Since their introduction, coordinate measurement machine (CMM) lasers have revolutionized manufacturing, offering fast and highly precise laser scanning for purposes of reverse engineering, product development and quality control. The technology is simple in concept: Using a CMM laser, a manufacturer can rapidly scan a part or model three dimensionally, making hundreds or even tens of thousands of data-point measurements per second, and create a highly accurate computer-aided design (CAD) file from the scans. That CAD file can then be used to engineer new parts or serve as a comparison file for quality control.

The problem is that such laser devices are traditionally large, relatively immobile and extremely costly, right? Well, not necessarily.

SEMA Show exhibitor Hexagon Metrology offers a suite of Romer portable CMM laser measuring arms and scanners that it believes have “fundamentally changed coordinate metrology by going where traditional measuring machines can’t.”

In fact, Hexagon Metrology Regional Sales Manager Robb Rudluff recently demonstrated the portability and effectiveness of a six-axis Romer arm during a SEMA measuring session at the association’s headquarters in Diamond Bar, California. Rudluff operated the arm on behalf of SEMA-member manufacturer Airaid to engineer a performance intake product for the Scion FR-S. He pointed out that, at a starting price of $39,000, the six-axis, point-to-point CMM probe is among the most popular models for automotive aftermarket use. It can scan 200 points per second with its standard probe attachment.

Need more accuracy? The company also makes a seven-axis arm capable of “cloud scanning” 20,000 points per second to dynamically cover entire 3D surfaces in just minutes. “It allows you to effectively reverse-engineer anything—any material,” Rudluff said.

	Coverking CAD Product Engineer Jeff Kerr laser scans a chopped ‘50 Mercury belonging to Mike Filion, owner of ProDesign Hot Rods in Santa Ana, California. The hand-held CMM laser allows Coverking to create a precise, custom-fit cover for any custom vehicle in about a week’s time.

Thanks to their portability, Hexagon’s Romer arms and laser trackers actually boast a variety of manufacturing applications. They can be used in a factory for large-part and assembly inspection, including inspection of first-off-the-line parts to ensure that they conform to CAD designs or other specifications. The Romers can also help with incoming quality control, inspecting arriving parts right on the dock. The arms further allow for precise 3D positioning of parts for assembly as well as setting up tooling and fixturing.

In the realm of rapid prototyping, a cloud scanner/laser tracker can create an STL file of a part or object, which can then be reproduced by 3D printing.

“Some of our larger customers start with Romer arms, then go up to laser trackers for their labs,” said Rudluff, who added that CMM lasers can help manufacturers save on material costs. “Everything right now is lean manufacturing. No one wants scrap. The more you can fine tune your process in the beginning, fine tune your milling, welding, fixturing—everything plays an important part.”

Over at SEMA-member company Coverking, Vice President for Product Development Steve Gupta is also a big believer in the ability of CMM laser cloud scanning to revolutionize a business.

“We’ve been looking into and monitoring this technology and the different companies in it since 1994,” Gupta said. “It’s obviously now a universe away from where it was back then. We felt this is the time the technology has finally reached a point where we could actually jump in and use it in production. A few years from now, it will be even better and more user friendly, but we decided this was a point where we could actually make a go of it.”

To that end, Coverking recently made a sizable capital investment in a laser-based scanner for the creation of one-off custom car covers. The technology allows Coverking to scan any vehicle and render a precise 3D CAD file of its exterior surface. That CAD file can then be converted to a 2D pattern file for a precision-fit cover.

“It’s enabled us to reach an accuracy and detail in pattern making that was just not possible before,” said Gupta. “As we’ve moved into a market of more and more specialty, this has really allowed us to almost create a new market just because some of the patterns that we’re making now were not available before. There’s a new level of customer who’s just amazed by the kind of fit that’s now possible.”

Even more amazing is the technology’s portability and speed. Coverking can bring the scanner equipment to car shows and events—or even a customer’s garage. From scan to finished product, a cover can be completed inside a week to exactly fit any street rod, chopped body or collector vehicle. Moreover, the extra expense to the consumer is minimal: Gupta said that this level of customization adds a mere $100 to $150 to the cost of a regular custom cover that, depending upon materials, can run from $75 to $500.

	The finished precision-fit Coverking product adorns Mike Filion’s Mercury at his ProDesign Hot Rods shop in Santa Ana, California.

“You know SEMA’s all about specialty and customizing,” Gupta said. “Consider that in this small product segment of car covers, there was once a period where you had to buy kind of an ‘almost-fit’ small, medium or large cover. Then we introduced custom covers and, yeah, they were custom, but now we’ve gone to a level of such detail that you might call it ‘super custom.’ It’s gotten to the point where we’re able to make a cover to fit street rods, chop tops and all the different vehicles that the SEMA community creates—and it’s a perfect fit, not a compromised fit.”

However, Gupta conceded that creating a perfect fit for customers currently has a hefty price tag for Coverking. The machinery cost about $120,000 plus another $20,000 for software. Then there was the cost of a dedicated employee to operate the equipment.

“It’s an expensive proposition relatively speaking, but the way we look at it, we’re really pioneering a new product and market,” Gupta concluded. “Everyone who’s seen one of these covers—there’s no question they want one. The product is creating a demand just because it was not available before.”

Of course, while manufacturers find new and innovative uses for CMM laser systems, collision repair shops have long employed them to measure vehicle frames for pulling and straightening with exacting precision. Yet even here, technology is advancing. Infinity 3D Laser Measuring is on the verge of rolling out a new system that features a tilt sensor in the laser, allowing more freedom of positioning.

Dubbed the Infinity XMS, the system utilizes laser targets that are hung from adapters that attach to key points in a car frame. Unlike other systems, these targets also contain electronics that read where they are mounted or are hanging in relation to the object being scanned.

“That allows the system to actually see and compensate for a car sitting on a two-post lift or other unlevel conditions,” explained Craig Totten, Infinity 3D Measuring customer service manager. “Other systems can’t compensate if the car’s not level and will therefore measure inaccurately.

“It’s a system that has been in the works for a number of years. The technology is based on aerospace technology. Some of the guys involved with this were involved with projects for Boeing and McDonnell-Douglas, making laser systems for the building of F-16s and Boeing 777s to make sure they’re straight when they build them. They carried over some of the same technology from those projects into this one.”

Laser Cutting

	Infinity XMS laser system set up to measure frame damage for collision repair. Based on aerospace technology, this new system can compensate for vehicles sitting on a two-post lift or other unlevel conditions.

Having measured with a laser, why not cut with one? According to Tom Bailey, laser sales engineer for Trumpf Inc., more and more medium to large aftermarket shops are doing just that.

“The area where the laser tends to excel is in plate work—1-inch thick and under—and sheetmetal, gauge-material thickness,” explained Bailey. “Compared to plasma cutting, the laser has an advantage in processing speed in thinner sheetmetal materials and also in the ability to intricately cut contours to a very high degree of accuracy.”

This isn’t to say that lasers will replace plasma cutters. Both have their specific uses, Bailey pointed out. For example, in the area of tube cutting, “Plasma machines tend to be more suited to very heavy, industrial, thicker materials. If you want to cut 3-foot-diameter steel pipe for the petrol industry, plasmas are going to be the obvious choice there. However, when you’re talking about the materials that are more common for automotive fabricators—your thin-walled tube, usually mild steel or stainless steel—the laser is typically a more productive tool.”

In fact, Trumpf finds that its laser products are popular with larger shops doing custom work for vehicle enthusiasts, performance parts for street tuner cars and truck body work, including boxes and fenders. Meanwhile, smaller shops tend to benefit from Trumpf’s laser marking equipment. According to Bailey, “The investment costs are not that significant, and it allows you to provide real quality custom work for the customization of parts. Direct part marking can be anything from names and images or numbers to other production information for data tracking components.”

As far as the costs of a laser cutter, Bailey said: “It really depends on what your production volumes require. We can provide a machine for pretty much any capacity demand that the customer might have. For a fabricator that’s doing a fairly small amount of laser work or just trying to get into the laser cutting market, a product like our TruLaser 1030 machine is a great place to start, and you can purchase that machine for as little as $335,000 new. That would be a flatbed 2D sheet-cutting machine, very common for smaller shops that are just getting started with laser cutting.”

3D Printing

	Hexagon Metrology Regional Sales Manager Robb Rudluff demonstrated the precision of a six-axis Romer CMM laser arm at a recent SEMA measuring session. The tool’s portability means laser-assisted reverse engineering can now be accomplished quickly and easily virtually anywhere.

Meanwhile, an increasing number of small to medium shops are learning to “print” parts instead of cutting, milling and fabricating them the old-fashioned way. Welcome to the world of additive manufacturing, in which objects are built three-dimensionally layer by layer in wax, plastics and even metal. (We previously examined this wave of the future in “Just Hit Print,” SEMA News, December 2011.)

In 3D printing, build materials are melted and extruded by a “print head” in fine layers until there’s a finished part, explained Joe Hiemenz, spokesman for Stratasys Inc., a Minnesota-based maker of the machines. Overhangs and protrusions are handled by building breakaway or dissolving support structures into the design, which are then removed during finishing. Depending on a product’s size, the entire process can take a few hours or a few days from beginning to end.

“If you are any kind of custom manufacturer—and especially if you’d like your finished part to be thermoplastic—it’s definitely a technology you should look at,” said Hiemenz.

Cathy Lewis, vice president of global marketing for 3D Systems, another 3D print manufacturer, agrees. She noted that when 3D printing was invented approximately 26 years ago, it was primarily used for rapid prototyping. However, Lewis said that the technology is now advanced enough to mass produce end-use parts. (It can also “print” the tools and molds to make those parts.) Meanwhile, the price of 3D printing has dropped to a level that small fabricators and even garage tinkerers can afford.

“3D Systems is continuing into what we think is a really important stage of the technology, because we now have a choice of technologies, a choice in price points, and we have prototyping and end-use parts,” said Lewis. “We think this next phase is about true, broad adoption and a price point that pretty much allows consumer adoption.”

But why would an automotive aftermarket manufacturer or fabricator want to own such technology?

“In the aftermarket category, you’re going to be asked to come up with replacement parts and better ways to bring down their price points,” Lewis said. “To an extent, you can create, innovate and even do some reverse engineering.

“Say you have an auto part that is out of date, and say there’s not a CAD file readily available. You can actually take a scanner, scan that object, take that scanned file into a CAD package, edit it, make sure it’s water-tight, and all of a sudden reproduce that part that’s no longer available [in a matter of hours]. That can only be done with 3D printing.”

	An sPro 60 SLS Center 3D printer by 3D Systems. Printers now run the gamut in size from “desktop” models costing as little as $1,300 all the way up to extremely large, complex models in the $1 million range. For companies that can’t justify machine ownership, companies like 3D Systems also offer affordable “print-on-demand” solutions.

Having been a pioneer of additive manufacturing technology, 3D Systems has a long history of assisting automotive OEMs and aftermarketers with 3D printing solutions. Depending upon size and application, modern 3D printers run the gamut from $1,300 “desktop” models up to large-volume, million-dollar machines. However, even if a shop decides that owning such a device isn’t all that feasible, 3D Systems offers a print-on-demand program.

“The idea is that, as long as you have the file and know what you want printed, you can upload your file, get it quoted and printed on demand and shipped overnight,” Lewis said, adding that 3D printing is helping to return manufacturing to American shores, as are other revolutionary technologies.

“There’s no reason why things have to be continuously outsourced, particularly as they become somewhat custom, special and unique,” she said. “Those kind of parts or applications can be produced here, locally, using these very affordable technologies.”

Perhaps those words sum up the most exciting aspect of all the technologies we surveyed. From CMM lasers to laser cutters to 3D printers, modern tooling is allowing the aftermarket to “bring home” far more precision with far fewer man-hours and at far less cost. That truly is an amazing tooling revolution.   

	The 2012–2015 SEMA Board of Directors Candidates: MANUFACTURERS CATEGORY John Hotchkis (Incumbent) Adrian Murray (Incumbent) Tracie Nunez Russell Stephens Tim Watts (Incumbent) DISTRIBUTOR/RETAILER CATEGORY Jim Bingham (Incumbent) Tom Brooks Nick Gramelspacher SERVICES CATEGORY Luanne Brown (Incumbent) Bill Holland Bob Moore (Incumbent)

Get to Know the Nominees

Eleven industry professionals are vying for positions on the 2012–2015 SEMA Board of Directors.

The SEMA Board provides strategic direction to the association and plays a critical role in shaping the future of the automotive specialty-equipment industry. On May 8, election materials were mailed to the primary contacts at eligible SEMA-member companies.

The voting process is entirely electronic this year and will be ongoing from May 14, until voting closes on June 12. Election results will be published in an upcoming issue of SEMA News.

SEMA News collected biographical information and statements from the candidates running for positions on the board.

The remarks and opinions expressed by each candidate are solely his or her statements. SEMA does not take responsibility for the accuracy or content of any of the candidates’ messages. The statements made by the candidates do not necessarily represent the views of SEMA. Candidate information is presented in alphabetical order by category.

For more information about the 2012–2015 SEMA Board of Directors election, contact Arlene Wood at arlenew@sema.org or call 909/978-6671.

My two years of SEMA Board service have flown by. There is much more to accomplish! I am grateful for the opportunity to run again for the Board of Directors. As a manufacturer, I believe that our trade association needs to have strong voices with a deep understanding of the daily challenges facing manufacturers and business owners. I wholeheartedly believe in the benefits SEMA offers its membership and want to continue to ensure that your views and opinions are represented on the board.

Following 10 years in motorsports and graduation from Art Center College of Design, I entered our industry in 1989 as marketing director of Guldstrand Engineering Inc. In 1992, I founded Hotchkis Performance to manufacture performance suspension. I continue to serve as president, responsible for design, engineering, manufacturing and marketing. I believe in the value of a robust, nationwide and international product distribution system, and early on I signed up an extremely effective group of warehouse distributors, jobbers and installers.

In 2011, I was honored to be awarded the Young Executives Network (YEN) Vanguard Award for my work mentoring young enthusiasts in the aftermarket. I have been a member of the YEN and currently serve on the Street Performance Council and SEMA Cares Committee. I also serve on a SEMA task force to improve the council system.

Away from the industry I am involved with numerous business and social clubs and raise money for Sarcoma cancer research. I continue to enjoy motorsports and track events, and our ‘70 Challenger “E-Max” project car remains the fastest Mopar in the Goodguys Autocross. Racing is an effective medium to showcase parts and conduct extreme product research.

My enthusiasm for the industry continues unabated. After more than 20 years of immersion in the business of speed and entertainment, I am excited to continue helping SEMA members prosper in these exciting yet challenging times. A smaller SEMA Board makes this election critical—as a manufacturer, I understand your challenges and will be your voice.

Thank you for your support, and please contact me anytime with questions or concerns.

Adrian Murray

It is a great privilege and an honor to serve on the SEMA Board of Directors, as it is a vehicle by which to give back to this industry that has been my home since 1978. I am asking for your vote for a second term on the board.

It has been an interesting and rewarding 34-year journey, from servicing traditional jobbers and warehouse distributors in Southern California and heavy-duty fleets in Texas to performance distributors and volume retailers while vice president of sales for Edelbrock and now as president and owner of Painless Performance Products in Fort Worth. This rich cross-section of experience in every facet of the aftermarket has provided the perspective needed to embrace the challenges before us.

Wherever there is challenge, there is opportunity. In the years ahead, we must confront an aging demographic, technological hurdles, shifting distribution patterns, legislative obstacles, infringement upon intellectual property rights, regulatory burdens and more. Turning these challenges into opportunities will require a Board of Directors for SEMA that is responsive to and understanding of the needs of its members. For that reason, I enthusiastically supported the recent Board realignment that, once complete, will result in a leaner, more agile board.

Many important issues remain on top of the Board’s agenda, from implementation of the SEMA Data Pool and youth outreach to maximizing the role of the councils—not to mention the recent acquisition of the Performance Racing Industry Show. The hands-on experience gained over the past two years as well as my appointment to the Board’s Executive Committee, will enable me to more effortlessly assist transition through these ongoing challenges.

I take great pride in Painless Performance being held in such high regard in the industry, having been recognized as Manufacturer of the Year by the Performance Warehouse Association in 2002, 2010 and 2012, as well as in my personal recognition as a two-time recipient of PWA’s Person of the Year. I look forward to continuing to serve our industry by providing our membership with the leadership and vision you expect and deserve.

Tracie Nunez

I am humbled to be on the SEMA Board of Directors ballot. My passion is making a difference by creating a positive change in people and in our industry. I am a strategic thinker who is able to work in a collaborative environment. My work history and SEMA council experience shows this. Most importantly, I have the courage to take on difficult challenges and to work toward solutions.

Manufacturing Experience:
• 13 Years With ACT as CEO
• Key Player In Establishing the ACT Brand Name
• Responsible for the Day-To-Day Entire Organization

Distribution Experience:
• Eight Years With Avery Dennison, an Office Supplies Manufacturer
• Worked in Several Distribution Facilities Specializing in Shipping, Logistics and Inventory Control

Jobber Experience:
• Two Years at Bap Geon, an Import Parts Chain
• Auto Parts Delivery Driver and Counterperson

Important Issues to Our industry:

1. Member Satisfaction—Ensure each member can participate in relevant programs, research and networking opportunities. SEMA is a great resource for our businesses to learn from, grow with and be promoted by.
2. Consumer Awareness and Industry Growth—The aftermarket has a larger consumer reach with the Internet. We must continue to identify new technology and buying trends.
3. The SEMA Show Future—Needs to continue changing with industry trends while understanding the financial impact to the association.
4. Legislation Activity—Protect industry interests by activating the power of the association’s membership at a local, state and federal level.

SEMA Involvement since 1999:
• Street Performance Council Chair and Chair-Elect 2007-2011
• Sport Compact Council Person of the Year 2007
• Motorsports Parts Manufacturing Council Select Committee 2006-2009
• SEMA Board of Directors Nominating Committee 2009
• Rep Agency of the Year Award Task Force 2009
• Warehouse Distributor of the Year Award Task Force 2009, 2010
• Person of the Year Award Task Force 2010

You and I are SEMA. Your voice matters. The Board of Directors has decreased its size, so member involvement and good leadership is essential to SEMA’s future. I welcome your input and humbly ask for your vote. Please call me at 661-940-7555 or e-mail me at tnunez@advancedclutch.com.

Russell Stephens

It is a great honor to be nominated to run for election for a seat on the SEMA Board of Directors. Serving the industry through a Board position is a great responsibility, and I am prepared to work diligently to make decisions that will grow and protect our beloved industry. I need your vote to make sure that all stakeholders in the automotive aftermarket have an environment to thrive and grow.

Currently, I am president of MSD and Racepack and have spent 30 years in the automotive aftermarket. Through this tenure, I have developed extensive, long-term relationships with manufacturers, warehouse distributors, rep organizations, retailers and sanctioning bodies that will give me great understanding when making the tough decisions that will be required on the Board.

Service to our industry is important to me. I have served four years on the SEMA Board of Directors, two terms on the Motorsports Parts Manufacturer’s Council select committee, and seven years on the SEMA Warehouse Distributor of the Year committee. In addition, I have also served two years on the SEMA Rep of the Year committee and one year on the SEMA Person of the Year committee. I have been blessed in this industry, and in 2000 I was recognized with the inaugural Sales Team of the Year Award presented by the SEMA Manufacturer’s Rep Council. I was also named Performance Warehouse Association’s Person of the Year in 2005.

I am a graduate of the University of Texas at El Paso and grew up in a racing family. I started racing in karts and eventually took over the wheel of the family dirt-track stock car. I still love everything from sprint cars to hot rods, and when I am not involved in the performance industry, I serve as a deacon at Cielo Vista Church in El Paso.

If I am elected to the Board, the one thing you can count on is that I will serve with integrity and character. I ask for your vote so I can once again serve you and the industry and chart the path for its great future.

Tim Watts

As a true automotive enthusiast, I have been fortunate to make a career out of something I am truly passionate about. I am currently the vice president of sales and marketing for Superlift Suspension Systems. I began my career with Superlift over 20 years ago and have had an active role in growing a small company into a large one. Over the years, I have been involved in every facet of operations, with most of my efforts focused on sales and servicing accounts. Hands-on involvement at all levels—manufacturing, distribution and retail—provides me invaluable insight into the challenges our industry faces and what role SEMA can realistically serve in addressing them.

Finishing my second term as a SEMA Board member, I am active in the Truck and Off-Road Alliance and serve as the Board liaison for the Young Executives Network (YEN). I have served on the YEN select committee, Advanstar’s Off-Road Advisory Council, twice on the SEMA Nominating Committee, the Data Co-op Evaluation Task Force, Data Co-op Focus Group, Data Co-op Oversight Task Force, Warehouse Distributor of the Year Task Force and SEMA Person of the Year Task Force. I am currently on the SEMA Show Committee, Suspension Task Force, Electronic Stability Control Work Group, Marketing Task Force, and I chair the SEMA–Clemson CU ICAR Task Force.

I offer “real world” experience and insight, an exceptional work ethic, plus I understand that SEMA exists for one reason: to serve its membership. It is an honor to again be considered for the Board, and I greatly appreciate your vote and the opportunity to continue to serve our industry.

If re-elected, I will continue to amplify the voice of the SEMA member and work tirelessly on what I consider to be our most important issues:

• Emerging Vehicle Technologies
• Business Technology
• Increasing Member Benefits
• Potential Legislative Threats

Feel free to contact me at any time to discuss these issues and opportunities by phone at 318-397-3000 or via e-mail at tim@superlift.com.

Jim Bingham

It has been an honor to serve these last two years on the SEMA Board of Directors, and I am humbled and honored to be a candidate again. I have been involved with the automobile aftermarket industry for over 45 years. My passion has not changed; it is to help grow our industry. I feel we need to increase the size of the pie so that we all get a bigger piece. We need to create excitement focused in and around our businesses. I feel we need to get youth involved in our industry. I ask that you help me to continue to give back and help our future by voting for me.

I started Winner’s Circle Speed & Custom on June 1, 1970. We currently have three retail locations in Illinois. We are also a warehouse distributor called 1st Performance Warehouse.

I think what sets me apart from most presidents and CEOs is that I work side by side with my employees. I do everything (orders, billing problems, employee relations and, of course, waiting on customers) from the counter in the Joliet store. In our business, the consumer is looking to go faster, handle better, stop better—whatever it is, we provide the solution. That’s what I do. I find solutions to problems. I’ve been doing it all my life.

I am now serving (2010–2012) on the Performance Warehouse Association Board of Directors. On November 5, 2009, I was honored by SEMA with the Chairman’s Service Award. I was a partner in the original group that built Route 66 Raceway, which led to the Chicagoland Speedway in Joliet. In 2008, we developed a consumer trade show called Race & Performance Expo. That led to the Hot Rodders of Tomorrow Engine Challenge. Now a Nationwide event, it focuses on keeping our youth involved in our industry. To date, the Hot Rodders Program has had over 1,000 tech students participate and $3.5 million in scholarship money offered toward furthering their education.

I hope you will continue to let me represent and serve you by re-electing me to the Board of Directors. Thank you.

Tom Brooks

Having served on the SEMA Board in the past, I would welcome the opportunity to serve again. My experience includes knowledge of the industry from more than 30 years as the owner and operator of Truckin Thunder, a retail business selling and installing automotive aftermarket parts and accessories.

Beyond the industry, I am a member of the Virginia Council of CEOs, which focuses on the sustainment and promotion of small businesses within the Commonwealth. In addition, Truckin Thunder is a 10-year sponsor of the Sportsman Division at the Virginia Motor Speedway.

Industry Experience:
1978–Present: President & Founder, Truckin Thunder
1978: Charter Member, Truck Cap Industry Association
1992–1999: Board of Directors, Truck Cap & Accessory Alliance (TCAA)
1995–1999: Treasurer, TCAA
2001–2002: Board of Directors, SEMA
2007–Present: Light Truck Industry Alliance (TORA)
2007–Present: President’s Club, SEMA Political Action Committee

Awards & Recognition:
2002 TORA Chairman’s Award
2007 TORA Retailer of the Year
2010 TORA Hall of Fame
2011 TORA Chairman’s Award

As a member of the SEMA Cares Pinewood Derby Committee, I organized and directed the Pinewood Builds at the Child Help Village in Virginia and volunteered at the Victory Junction Gang Camp in North Carolina. I am passionate about opportunities that we, as leaders, can give back to our communities in ways that align with our customers and companies.

My priorities for the Association are:
1. Vehicle Technology—Support efforts to monitor evolving vehicle technology and share the knowledge in an engaging and effective way.
2. Legislative Issues—Continue to serve on SEMA PAC President’s Club and participate in SEMA events in Washington, D.C.
3. Building Industry—Specific educational resources, advocate for the new training resource initiative forming in the TORA.

The growth of online shopping and purchasing in our industry offers another opportunity for our association. By leveraging the strength and diversity of SEMA’s membership, we can explore the complex yet critical challenge of online commerce. By understanding the unique competitive advantages and weaknesses of brick-and-mortar retailers, online retailers, warehouse distributors, manufacturers and consumers, SEMA can offer members an opportunity to thrive in this evolving marketplace.

Nick Gramelspacher

Please consider me when casting your vote for the SEMA Board of Directors. I look forward to bringing new ideas and identifying challenges among us to serve and grow the industry into the future. If I am elected, you can count on me to serve you tirelessly.

It is an honor to be nominated for the SEMA Board of Directors, and I look forward to serving the industry with your consideration and vote. My experience as national sales director at a leading warehouse distributor, solid work ethic and passion for the industry will be exercised to the fullest extent and in the best interests of the SEMA membership.

Employment Summary:
Meyer Distributing 1999–Present

Started in the shipping department in 1999. Within six months, I moved into the sales department with purchasing responsibilities. In 2006, I was promoted to national sales director and currently hold this position.

My tenure has been integral to growing Meyer Distributing from a single-location, three-state distributor to 24 locations distributing to 40 states, while expanding the original 50 product lines to beyond 300 lines. As Meyer grows, I gain new insight on the ever-changing and growing business of aftermarket automotive accessories.

Motorsports Enthusiast:
Not only do I love my job, but I am also an avid off-road enthusiast, owning and building multiple Jeeps and attending all Meyer-sponsored off-road and rock-crawling events. My love of all motorsports is evident in the numerous IndyCar Series and NASCAR live race events I have attended, which span decades. Richard Petty Racing Experience has helped foster my interest in speed and performance. I have attended more than 10 events.

Outstanding Career Achievements:
• 2009–Current: Light Truck Industry Alliance (TORA) Select Committee Member
• 2006: Young Executive of the Year Winner
• 2006–2009: Young Executive Network Select Committee Member
• 2006/2009: SEMA Rep of the Year Task Force
• 2007: SEMA/Manufacturers Rep Council Rep Conference Panelist
• SEMA Member Since 2003
• TORA Member Since 2003
• Performance Warehouse Association Board of Directors 2011

Other Associations & Organizations:
• Jasper Group Board of Directors
• Jasper Chamber of Commerce Board of Directors
• Anderson Woods Committee 2009– 2010

Luanne Brown

It is definitely an honor to be recognized by your peers, and never more so than to be nominated again for the SEMA Board of Directors. Thank you for your confidence!

Please let me share some details about my early professional career and my SEMA-related activities. I worked in the accounting department with Sheraton Hotels and, soon thereafter, I was hired by Media 1 Interactive as the business manager/CFO.

In 2001, I took a leap of faith and started eTool Developers LLC with a staff of one (myself). The staff has since grown to eight. Over the past 10 years, eTool Developers has provided services for many SEMA companies and for the Performance Warehouse Association (PWA) to create PWA University—a landmark online education and training venue for PWA members. eTool Developers also developed the Performance Automotive Retailer Locator, an online program designed to help consumers find local retail shops to purchase performance parts. My industry involvement spans from 2002 to the present and includes, but is not limited to, the following:

• SEMA Board of Directors Member—2008 to present
• SEMA Cares Committee Since 2009, Chair since 2011
• SEMA Businesswomen’s Network (SBN) Athena Award Recipient—2007
• SEMA Member; SBN, Truck and Off-Road Alliance, Automotive Restoration Market  Organization (ARMO) and Hot Rod Industry Alliance Member
• ARMO Liaison to the SEMA Board Since 2010
• SBN Chair—2006–2007
• SEMA Business Technology Committee Since 2006
• SEMA Show Speaker—2002, 2003, 2008, 2010, 2011
• SEMA Internet Symposium Speaker—2007, 2008, 2009
• PWA Member since 2002
• PWA Keynote Speaker, General Membership Meeting, 2009
• Performance Racing Industry Show Speaker—2010
• Aftermarket eForum Speaker—2006, 2008
• Automotive Aftermarket Industry Association (AAIA) Member Since 2007
• AAIA Catalog Enhanced Standard Subscriber and Service Provider

I promise to continue to use my diverse industry experience and expertise to help form and implement the goals of the SEMA Board. In today’s economy, it is more important than ever to help warehouse distributors, retailers and jobbers join together with manufacturers to distribute and sell products efficiently. I take seriously SEMA’s mission: to help our member companies grow and prosper! With your vote and my experience, I firmly believe we can help prepare your company for a successful and prosperous future.

Bill Holland

I am honored to be one of the candidates nominated to run for the first-ever Services category seat on the SEMA Board of Directors, and I pledge to serve the industry to the best of my ability. I feel that my widespread experience, unbridled enthusiasm and genuine desire to contribute to our industry’s growth can be assets to the SEMA membership.

My industry involvement goes back to 1968, when I attended the SEMA Show at Dodger Stadium as part-owner of a speed shop while also employed by the Hollywood Citizen-News/Valley Times newspapers. From there I went to work for NHRA as the editor of its newsweekly, National Dragster. This gave me the opportunity to travel the country and meet a wide cross-section of the industry. In 1974, I struck out on my own and formed what is now Holland Communications Inc., an advertising and public relations agency specializing in the performance industry. We joined SEMA in 1975 and have since been part of an ever-evolving media/technology landscape.

In the course of my business career I’ve had the privilege of working with many fine companies in the manufacturing, distributing, sales and media sectors of the aftermarket. I believe this background to be an asset in the ability to make balanced decisions.

I have long served on the SEMA Scholarship Committee and feel that it is important to help America’s youth and bring qualified young people into our industry. Last year, I spearheaded a project wherein Motorsports Parts Manufacturers Council member firms contributed parts for an Ed Pink-built engine that was auctioned off on eBay to benefit the SEMA Memorial Scholarship Fund and help fund many scholarships. I’m also a Hot Rod Industry Alliance member.

One accomplishment that I’m proud of is being part of the group that founded the California Hot Rod Reunion and nurtured its early growth.

My interest in automobiles goes back to childhood. I’ve raced Top Fuel, Funny Car and Sportsman drag cars, competed at Bonneville, crewed oval track and sports cars and currently have a ‘23 T track roadster, Jeep 4x4 pickup truck and other “toys.” I’m a dedicated, diversified “gearhead” and proud of it.

Bob Moore

As the chairman of the SEMA Business Technology Committee and the Board member who has led the development of SEMA’s Data Cooperative, I need your support to return to the Board so I can be there at this critical junction and finish this important work.

The past four years that I have served on the SEMA Board have been incredibly productive from a business-technology standpoint. We finally realized the dream of establishing an industry data pool that will make high-quality catalog and product data more accessible to all strata of the industry at a substantial savings. This project can and will do more to expand our ability to sell our products to and through more outlets than any other initiative in SEMA history.

Over my 30-plus year career in the automotive aftermarket, I have been exposed to virtually every segment of this exciting business. The consulting company that I formed in 1996 that is now called J&B Service has allowed me to be “inside” dozens of manufacturers, distributors and retailers, giving me a unique perspective from “all sides of the street.” I write a monthly column called “Ahead of the Curve” for Aftermarket Business, which focuses on business issues that affect us all.

I have participated in a variety of industry initiatives across the aftermarket:

• Recipient of the SEMA Chairman’s Service Award
• Member of the SEMA Executive Committee
• Chairman of the SEMA Business Technology Committee
• Chairman of the SEMA Person of the Year Taskforce
• Editorial Contributor to SEMA News
• Member of the Performance Warehouse Association
• Member of the SEMA Political Action Committee President’s Club
• Speaker at SEMA Educational Forums
• Member of the Automotive Aftermarket Industry Association Technology Committee
• Instructor for the University of the Aftermarket
• Recipient of Northwood University’s Aftermarket Education Award

My passion for the aftermarket industry grows stronger every day. Your vote will assure that my passion is translated into a strong representation of your needs on the SEMA Board, with a goal of assuring a stable, prosperous business future for us all. Thanks for the opportunity to re-introduce myself, and I would appreciate your continued support. 

	The 2012–2015 SEMA Board of Directors Candidates: MANUFACTURERS CATEGORY John Hotchkis (Incumbent) Adrian Murray (Incumbent) Tracie Nunez Russell Stephens Tim Watts (Incumbent) DISTRIBUTOR/RETAILER CATEGORY Jim Bingham (Incumbent) Tom Brooks Nick Gramelspacher SERVICES CATEGORY Luanne Brown (Incumbent) Bill Holland Bob Moore (Incumbent)

Get to Know the Nominees

Eleven industry professionals are vying for positions on the 2012–2015 SEMA Board of Directors.

The SEMA Board provides strategic direction to the association and plays a critical role in shaping the future of the automotive specialty-equipment industry. On May 8, election materials were mailed to the primary contacts at eligible SEMA-member companies.

The voting process is entirely electronic this year and will be ongoing from May 14, until voting closes on June 12. Election results will be published in an upcoming issue of SEMA News.

SEMA News collected biographical information and statements from the candidates running for positions on the board.

The remarks and opinions expressed by each candidate are solely his or her statements. SEMA does not take responsibility for the accuracy or content of any of the candidates’ messages. The statements made by the candidates do not necessarily represent the views of SEMA. Candidate information is presented in alphabetical order by category.

For more information about the 2012–2015 SEMA Board of Directors election, contact Arlene Wood at arlenew@sema.org or call 909/978-6671.

My two years of SEMA Board service have flown by. There is much more to accomplish! I am grateful for the opportunity to run again for the Board of Directors. As a manufacturer, I believe that our trade association needs to have strong voices with a deep understanding of the daily challenges facing manufacturers and business owners. I wholeheartedly believe in the benefits SEMA offers its membership and want to continue to ensure that your views and opinions are represented on the board.

Following 10 years in motorsports and graduation from Art Center College of Design, I entered our industry in 1989 as marketing director of Guldstrand Engineering Inc. In 1992, I founded Hotchkis Performance to manufacture performance suspension. I continue to serve as president, responsible for design, engineering, manufacturing and marketing. I believe in the value of a robust, nationwide and international product distribution system, and early on I signed up an extremely effective group of warehouse distributors, jobbers and installers.

In 2011, I was honored to be awarded the Young Executives Network (YEN) Vanguard Award for my work mentoring young enthusiasts in the aftermarket. I have been a member of the YEN and currently serve on the Street Performance Council and SEMA Cares Committee. I also serve on a SEMA task force to improve the council system.

Away from the industry I am involved with numerous business and social clubs and raise money for Sarcoma cancer research. I continue to enjoy motorsports and track events, and our ‘70 Challenger “E-Max” project car remains the fastest Mopar in the Goodguys Autocross. Racing is an effective medium to showcase parts and conduct extreme product research.

My enthusiasm for the industry continues unabated. After more than 20 years of immersion in the business of speed and entertainment, I am excited to continue helping SEMA members prosper in these exciting yet challenging times. A smaller SEMA Board makes this election critical—as a manufacturer, I understand your challenges and will be your voice.

Thank you for your support, and please contact me anytime with questions or concerns.

Adrian Murray

It is a great privilege and an honor to serve on the SEMA Board of Directors, as it is a vehicle by which to give back to this industry that has been my home since 1978. I am asking for your vote for a second term on the board.

It has been an interesting and rewarding 34-year journey, from servicing traditional jobbers and warehouse distributors in Southern California and heavy-duty fleets in Texas to performance distributors and volume retailers while vice president of sales for Edelbrock and now as president and owner of Painless Performance Products in Fort Worth. This rich cross-section of experience in every facet of the aftermarket has provided the perspective needed to embrace the challenges before us.

Wherever there is challenge, there is opportunity. In the years ahead, we must confront an aging demographic, technological hurdles, shifting distribution patterns, legislative obstacles, infringement upon intellectual property rights, regulatory burdens and more. Turning these challenges into opportunities will require a Board of Directors for SEMA that is responsive to and understanding of the needs of its members. For that reason, I enthusiastically supported the recent Board realignment that, once complete, will result in a leaner, more agile board.

Many important issues remain on top of the Board’s agenda, from implementation of the SEMA Data Pool and youth outreach to maximizing the role of the councils—not to mention the recent acquisition of the Performance Racing Industry Show. The hands-on experience gained over the past two years as well as my appointment to the Board’s Executive Committee, will enable me to more effortlessly assist transition through these ongoing challenges.

I take great pride in Painless Performance being held in such high regard in the industry, having been recognized as Manufacturer of the Year by the Performance Warehouse Association in 2002, 2010 and 2012, as well as in my personal recognition as a two-time recipient of PWA’s Person of the Year. I look forward to continuing to serve our industry by providing our membership with the leadership and vision you expect and deserve.

Tracie Nunez

I am humbled to be on the SEMA Board of Directors ballot. My passion is making a difference by creating a positive change in people and in our industry. I am a strategic thinker who is able to work in a collaborative environment. My work history and SEMA council experience shows this. Most importantly, I have the courage to take on difficult challenges and to work toward solutions.

Manufacturing Experience:
• 13 Years With ACT as CEO
• Key Player In Establishing the ACT Brand Name
• Responsible for the Day-To-Day Entire Organization

Distribution Experience:
• Eight Years With Avery Dennison, an Office Supplies Manufacturer
• Worked in Several Distribution Facilities Specializing in Shipping, Logistics and Inventory Control

Jobber Experience:
• Two Years at Bap Geon, an Import Parts Chain
• Auto Parts Delivery Driver and Counterperson

Important Issues to Our industry:

1. Member Satisfaction—Ensure each member can participate in relevant programs, research and networking opportunities. SEMA is a great resource for our businesses to learn from, grow with and be promoted by.
2. Consumer Awareness and Industry Growth—The aftermarket has a larger consumer reach with the Internet. We must continue to identify new technology and buying trends.
3. The SEMA Show Future—Needs to continue changing with industry trends while understanding the financial impact to the association.
4. Legislation Activity—Protect industry interests by activating the power of the association’s membership at a local, state and federal level.

SEMA Involvement since 1999:
• Street Performance Council Chair and Chair-Elect 2007-2011
• Sport Compact Council Person of the Year 2007
• Motorsports Parts Manufacturing Council Select Committee 2006-2009
• SEMA Board of Directors Nominating Committee 2009
• Rep Agency of the Year Award Task Force 2009
• Warehouse Distributor of the Year Award Task Force 2009, 2010
• Person of the Year Award Task Force 2010

You and I are SEMA. Your voice matters. The Board of Directors has decreased its size, so member involvement and good leadership is essential to SEMA’s future. I welcome your input and humbly ask for your vote. Please call me at 661-940-7555 or e-mail me at tnunez@advancedclutch.com.

Russell Stephens

It is a great honor to be nominated to run for election for a seat on the SEMA Board of Directors. Serving the industry through a Board position is a great responsibility, and I am prepared to work diligently to make decisions that will grow and protect our beloved industry. I need your vote to make sure that all stakeholders in the automotive aftermarket have an environment to thrive and grow.

Currently, I am president of MSD and Racepack and have spent 30 years in the automotive aftermarket. Through this tenure, I have developed extensive, long-term relationships with manufacturers, warehouse distributors, rep organizations, retailers and sanctioning bodies that will give me great understanding when making the tough decisions that will be required on the Board.

Service to our industry is important to me. I have served four years on the SEMA Board of Directors, two terms on the Motorsports Parts Manufacturer’s Council select committee, and seven years on the SEMA Warehouse Distributor of the Year committee. In addition, I have also served two years on the SEMA Rep of the Year committee and one year on the SEMA Person of the Year committee. I have been blessed in this industry, and in 2000 I was recognized with the inaugural Sales Team of the Year Award presented by the SEMA Manufacturer’s Rep Council. I was also named Performance Warehouse Association’s Person of the Year in 2005.

I am a graduate of the University of Texas at El Paso and grew up in a racing family. I started racing in karts and eventually took over the wheel of the family dirt-track stock car. I still love everything from sprint cars to hot rods, and when I am not involved in the performance industry, I serve as a deacon at Cielo Vista Church in El Paso.

If I am elected to the Board, the one thing you can count on is that I will serve with integrity and character. I ask for your vote so I can once again serve you and the industry and chart the path for its great future.

Tim Watts

As a true automotive enthusiast, I have been fortunate to make a career out of something I am truly passionate about. I am currently the vice president of sales and marketing for Superlift Suspension Systems. I began my career with Superlift over 20 years ago and have had an active role in growing a small company into a large one. Over the years, I have been involved in every facet of operations, with most of my efforts focused on sales and servicing accounts. Hands-on involvement at all levels—manufacturing, distribution and retail—provides me invaluable insight into the challenges our industry faces and what role SEMA can realistically serve in addressing them.

Finishing my second term as a SEMA Board member, I am active in the Truck and Off-Road Alliance and serve as the Board liaison for the Young Executives Network (YEN). I have served on the YEN select committee, Advanstar’s Off-Road Advisory Council, twice on the SEMA Nominating Committee, the Data Co-op Evaluation Task Force, Data Co-op Focus Group, Data Co-op Oversight Task Force, Warehouse Distributor of the Year Task Force and SEMA Person of the Year Task Force. I am currently on the SEMA Show Committee, Suspension Task Force, Electronic Stability Control Work Group, Marketing Task Force, and I chair the SEMA–Clemson CU ICAR Task Force.

I offer “real world” experience and insight, an exceptional work ethic, plus I understand that SEMA exists for one reason: to serve its membership. It is an honor to again be considered for the Board, and I greatly appreciate your vote and the opportunity to continue to serve our industry.

If re-elected, I will continue to amplify the voice of the SEMA member and work tirelessly on what I consider to be our most important issues:

• Emerging Vehicle Technologies
• Business Technology
• Increasing Member Benefits
• Potential Legislative Threats

Feel free to contact me at any time to discuss these issues and opportunities by phone at 318-397-3000 or via e-mail at tim@superlift.com.

Jim Bingham

It has been an honor to serve these last two years on the SEMA Board of Directors, and I am humbled and honored to be a candidate again. I have been involved with the automobile aftermarket industry for over 45 years. My passion has not changed; it is to help grow our industry. I feel we need to increase the size of the pie so that we all get a bigger piece. We need to create excitement focused in and around our businesses. I feel we need to get youth involved in our industry. I ask that you help me to continue to give back and help our future by voting for me.

I started Winner’s Circle Speed & Custom on June 1, 1970. We currently have three retail locations in Illinois. We are also a warehouse distributor called 1st Performance Warehouse.

I think what sets me apart from most presidents and CEOs is that I work side by side with my employees. I do everything (orders, billing problems, employee relations and, of course, waiting on customers) from the counter in the Joliet store. In our business, the consumer is looking to go faster, handle better, stop better—whatever it is, we provide the solution. That’s what I do. I find solutions to problems. I’ve been doing it all my life.

I am now serving (2010–2012) on the Performance Warehouse Association Board of Directors. On November 5, 2009, I was honored by SEMA with the Chairman’s Service Award. I was a partner in the original group that built Route 66 Raceway, which led to the Chicagoland Speedway in Joliet. In 2008, we developed a consumer trade show called Race & Performance Expo. That led to the Hot Rodders of Tomorrow Engine Challenge. Now a Nationwide event, it focuses on keeping our youth involved in our industry. To date, the Hot Rodders Program has had over 1,000 tech students participate and $3.5 million in scholarship money offered toward furthering their education.

I hope you will continue to let me represent and serve you by re-electing me to the Board of Directors. Thank you.

Tom Brooks

Having served on the SEMA Board in the past, I would welcome the opportunity to serve again. My experience includes knowledge of the industry from more than 30 years as the owner and operator of Truckin Thunder, a retail business selling and installing automotive aftermarket parts and accessories.

Beyond the industry, I am a member of the Virginia Council of CEOs, which focuses on the sustainment and promotion of small businesses within the Commonwealth. In addition, Truckin Thunder is a 10-year sponsor of the Sportsman Division at the Virginia Motor Speedway.

Industry Experience:
1978–Present: President & Founder, Truckin Thunder
1978: Charter Member, Truck Cap Industry Association
1992–1999: Board of Directors, Truck Cap & Accessory Alliance (TCAA)
1995–1999: Treasurer, TCAA
2001–2002: Board of Directors, SEMA
2007–Present: Light Truck Industry Alliance (TORA)
2007–Present: President’s Club, SEMA Political Action Committee

Awards & Recognition:
2002 TORA Chairman’s Award
2007 TORA Retailer of the Year
2010 TORA Hall of Fame
2011 TORA Chairman’s Award

As a member of the SEMA Cares Pinewood Derby Committee, I organized and directed the Pinewood Builds at the Child Help Village in Virginia and volunteered at the Victory Junction Gang Camp in North Carolina. I am passionate about opportunities that we, as leaders, can give back to our communities in ways that align with our customers and companies.

My priorities for the Association are:
1. Vehicle Technology—Support efforts to monitor evolving vehicle technology and share the knowledge in an engaging and effective way.
2. Legislative Issues—Continue to serve on SEMA PAC President’s Club and participate in SEMA events in Washington, D.C.
3. Building Industry—Specific educational resources, advocate for the new training resource initiative forming in the TORA.

The growth of online shopping and purchasing in our industry offers another opportunity for our association. By leveraging the strength and diversity of SEMA’s membership, we can explore the complex yet critical challenge of online commerce. By understanding the unique competitive advantages and weaknesses of brick-and-mortar retailers, online retailers, warehouse distributors, manufacturers and consumers, SEMA can offer members an opportunity to thrive in this evolving marketplace.

Nick Gramelspacher

Please consider me when casting your vote for the SEMA Board of Directors. I look forward to bringing new ideas and identifying challenges among us to serve and grow the industry into the future. If I am elected, you can count on me to serve you tirelessly.

It is an honor to be nominated for the SEMA Board of Directors, and I look forward to serving the industry with your consideration and vote. My experience as national sales director at a leading warehouse distributor, solid work ethic and passion for the industry will be exercised to the fullest extent and in the best interests of the SEMA membership.

Employment Summary:
Meyer Distributing 1999–Present

Started in the shipping department in 1999. Within six months, I moved into the sales department with purchasing responsibilities. In 2006, I was promoted to national sales director and currently hold this position.

My tenure has been integral to growing Meyer Distributing from a single-location, three-state distributor to 24 locations distributing to 40 states, while expanding the original 50 product lines to beyond 300 lines. As Meyer grows, I gain new insight on the ever-changing and growing business of aftermarket automotive accessories.

Motorsports Enthusiast:
Not only do I love my job, but I am also an avid off-road enthusiast, owning and building multiple Jeeps and attending all Meyer-sponsored off-road and rock-crawling events. My love of all motorsports is evident in the numerous IndyCar Series and NASCAR live race events I have attended, which span decades. Richard Petty Racing Experience has helped foster my interest in speed and performance. I have attended more than 10 events.

Outstanding Career Achievements:
• 2009–Current: Light Truck Industry Alliance (TORA) Select Committee Member
• 2006: Young Executive of the Year Winner
• 2006–2009: Young Executive Network Select Committee Member
• 2006/2009: SEMA Rep of the Year Task Force
• 2007: SEMA/Manufacturers Rep Council Rep Conference Panelist
• SEMA Member Since 2003
• TORA Member Since 2003
• Performance Warehouse Association Board of Directors 2011

Other Associations & Organizations:
• Jasper Group Board of Directors
• Jasper Chamber of Commerce Board of Directors
• Anderson Woods Committee 2009– 2010

Luanne Brown

It is definitely an honor to be recognized by your peers, and never more so than to be nominated again for the SEMA Board of Directors. Thank you for your confidence!

Please let me share some details about my early professional career and my SEMA-related activities. I worked in the accounting department with Sheraton Hotels and, soon thereafter, I was hired by Media 1 Interactive as the business manager/CFO.

In 2001, I took a leap of faith and started eTool Developers LLC with a staff of one (myself). The staff has since grown to eight. Over the past 10 years, eTool Developers has provided services for many SEMA companies and for the Performance Warehouse Association (PWA) to create PWA University—a landmark online education and training venue for PWA members. eTool Developers also developed the Performance Automotive Retailer Locator, an online program designed to help consumers find local retail shops to purchase performance parts. My industry involvement spans from 2002 to the present and includes, but is not limited to, the following:

• SEMA Board of Directors Member—2008 to present
• SEMA Cares Committee Since 2009, Chair since 2011
• SEMA Businesswomen’s Network (SBN) Athena Award Recipient—2007
• SEMA Member; SBN, Truck and Off-Road Alliance, Automotive Restoration Market  Organization (ARMO) and Hot Rod Industry Alliance Member
• ARMO Liaison to the SEMA Board Since 2010
• SBN Chair—2006–2007
• SEMA Business Technology Committee Since 2006
• SEMA Show Speaker—2002, 2003, 2008, 2010, 2011
• SEMA Internet Symposium Speaker—2007, 2008, 2009
• PWA Member since 2002
• PWA Keynote Speaker, General Membership Meeting, 2009
• Performance Racing Industry Show Speaker—2010
• Aftermarket eForum Speaker—2006, 2008
• Automotive Aftermarket Industry Association (AAIA) Member Since 2007
• AAIA Catalog Enhanced Standard Subscriber and Service Provider

I promise to continue to use my diverse industry experience and expertise to help form and implement the goals of the SEMA Board. In today’s economy, it is more important than ever to help warehouse distributors, retailers and jobbers join together with manufacturers to distribute and sell products efficiently. I take seriously SEMA’s mission: to help our member companies grow and prosper! With your vote and my experience, I firmly believe we can help prepare your company for a successful and prosperous future.

Bill Holland

I am honored to be one of the candidates nominated to run for the first-ever Services category seat on the SEMA Board of Directors, and I pledge to serve the industry to the best of my ability. I feel that my widespread experience, unbridled enthusiasm and genuine desire to contribute to our industry’s growth can be assets to the SEMA membership.

My industry involvement goes back to 1968, when I attended the SEMA Show at Dodger Stadium as part-owner of a speed shop while also employed by the Hollywood Citizen-News/Valley Times newspapers. From there I went to work for NHRA as the editor of its newsweekly, National Dragster. This gave me the opportunity to travel the country and meet a wide cross-section of the industry. In 1974, I struck out on my own and formed what is now Holland Communications Inc., an advertising and public relations agency specializing in the performance industry. We joined SEMA in 1975 and have since been part of an ever-evolving media/technology landscape.

In the course of my business career I’ve had the privilege of working with many fine companies in the manufacturing, distributing, sales and media sectors of the aftermarket. I believe this background to be an asset in the ability to make balanced decisions.

I have long served on the SEMA Scholarship Committee and feel that it is important to help America’s youth and bring qualified young people into our industry. Last year, I spearheaded a project wherein Motorsports Parts Manufacturers Council member firms contributed parts for an Ed Pink-built engine that was auctioned off on eBay to benefit the SEMA Memorial Scholarship Fund and help fund many scholarships. I’m also a Hot Rod Industry Alliance member.

One accomplishment that I’m proud of is being part of the group that founded the California Hot Rod Reunion and nurtured its early growth.

My interest in automobiles goes back to childhood. I’ve raced Top Fuel, Funny Car and Sportsman drag cars, competed at Bonneville, crewed oval track and sports cars and currently have a ‘23 T track roadster, Jeep 4x4 pickup truck and other “toys.” I’m a dedicated, diversified “gearhead” and proud of it.

Bob Moore

As the chairman of the SEMA Business Technology Committee and the Board member who has led the development of SEMA’s Data Cooperative, I need your support to return to the Board so I can be there at this critical junction and finish this important work.

The past four years that I have served on the SEMA Board have been incredibly productive from a business-technology standpoint. We finally realized the dream of establishing an industry data pool that will make high-quality catalog and product data more accessible to all strata of the industry at a substantial savings. This project can and will do more to expand our ability to sell our products to and through more outlets than any other initiative in SEMA history.

Over my 30-plus year career in the automotive aftermarket, I have been exposed to virtually every segment of this exciting business. The consulting company that I formed in 1996 that is now called J&B Service has allowed me to be “inside” dozens of manufacturers, distributors and retailers, giving me a unique perspective from “all sides of the street.” I write a monthly column called “Ahead of the Curve” for Aftermarket Business, which focuses on business issues that affect us all.

I have participated in a variety of industry initiatives across the aftermarket:

• Recipient of the SEMA Chairman’s Service Award
• Member of the SEMA Executive Committee
• Chairman of the SEMA Business Technology Committee
• Chairman of the SEMA Person of the Year Taskforce
• Editorial Contributor to SEMA News
• Member of the Performance Warehouse Association
• Member of the SEMA Political Action Committee President’s Club
• Speaker at SEMA Educational Forums
• Member of the Automotive Aftermarket Industry Association Technology Committee
• Instructor for the University of the Aftermarket
• Recipient of Northwood University’s Aftermarket Education Award

My passion for the aftermarket industry grows stronger every day. Your vote will assure that my passion is translated into a strong representation of your needs on the SEMA Board, with a goal of assuring a stable, prosperous business future for us all. Thanks for the opportunity to re-introduce myself, and I would appreciate your continued support. 

	The 2012–2015 SEMA Board of Directors Candidates: MANUFACTURERS CATEGORY John Hotchkis (Incumbent) Adrian Murray (Incumbent) Tracie Nunez Russell Stephens Tim Watts (Incumbent) DISTRIBUTOR/RETAILER CATEGORY Jim Bingham (Incumbent) Tom Brooks Nick Gramelspacher SERVICES CATEGORY Luanne Brown (Incumbent) Bill Holland Bob Moore (Incumbent)

Get to Know the Nominees

Eleven industry professionals are vying for positions on the 2012–2015 SEMA Board of Directors.

The SEMA Board provides strategic direction to the association and plays a critical role in shaping the future of the automotive specialty-equipment industry. On May 8, election materials were mailed to the primary contacts at eligible SEMA-member companies.

The voting process is entirely electronic this year and will be ongoing from May 14, until voting closes on June 12. Election results will be published in an upcoming issue of SEMA News.

SEMA News collected biographical information and statements from the candidates running for positions on the board.

The remarks and opinions expressed by each candidate are solely his or her statements. SEMA does not take responsibility for the accuracy or content of any of the candidates’ messages. The statements made by the candidates do not necessarily represent the views of SEMA. Candidate information is presented in alphabetical order by category.

For more information about the 2012–2015 SEMA Board of Directors election, contact Arlene Wood at arlenew@sema.org or call 909/978-6671.

My two years of SEMA Board service have flown by. There is much more to accomplish! I am grateful for the opportunity to run again for the Board of Directors. As a manufacturer, I believe that our trade association needs to have strong voices with a deep understanding of the daily challenges facing manufacturers and business owners. I wholeheartedly believe in the benefits SEMA offers its membership and want to continue to ensure that your views and opinions are represented on the board.

Following 10 years in motorsports and graduation from Art Center College of Design, I entered our industry in 1989 as marketing director of Guldstrand Engineering Inc. In 1992, I founded Hotchkis Performance to manufacture performance suspension. I continue to serve as president, responsible for design, engineering, manufacturing and marketing. I believe in the value of a robust, nationwide and international product distribution system, and early on I signed up an extremely effective group of warehouse distributors, jobbers and installers.

In 2011, I was honored to be awarded the Young Executives Network (YEN) Vanguard Award for my work mentoring young enthusiasts in the aftermarket. I have been a member of the YEN and currently serve on the Street Performance Council and SEMA Cares Committee. I also serve on a SEMA task force to improve the council system.

Away from the industry I am involved with numerous business and social clubs and raise money for Sarcoma cancer research. I continue to enjoy motorsports and track events, and our ‘70 Challenger “E-Max” project car remains the fastest Mopar in the Goodguys Autocross. Racing is an effective medium to showcase parts and conduct extreme product research.

My enthusiasm for the industry continues unabated. After more than 20 years of immersion in the business of speed and entertainment, I am excited to continue helping SEMA members prosper in these exciting yet challenging times. A smaller SEMA Board makes this election critical—as a manufacturer, I understand your challenges and will be your voice.

Thank you for your support, and please contact me anytime with questions or concerns.

Adrian Murray

It is a great privilege and an honor to serve on the SEMA Board of Directors, as it is a vehicle by which to give back to this industry that has been my home since 1978. I am asking for your vote for a second term on the board.

It has been an interesting and rewarding 34-year journey, from servicing traditional jobbers and warehouse distributors in Southern California and heavy-duty fleets in Texas to performance distributors and volume retailers while vice president of sales for Edelbrock and now as president and owner of Painless Performance Products in Fort Worth. This rich cross-section of experience in every facet of the aftermarket has provided the perspective needed to embrace the challenges before us.

Wherever there is challenge, there is opportunity. In the years ahead, we must confront an aging demographic, technological hurdles, shifting distribution patterns, legislative obstacles, infringement upon intellectual property rights, regulatory burdens and more. Turning these challenges into opportunities will require a Board of Directors for SEMA that is responsive to and understanding of the needs of its members. For that reason, I enthusiastically supported the recent Board realignment that, once complete, will result in a leaner, more agile board.

Many important issues remain on top of the Board’s agenda, from implementation of the SEMA Data Pool and youth outreach to maximizing the role of the councils—not to mention the recent acquisition of the Performance Racing Industry Show. The hands-on experience gained over the past two years as well as my appointment to the Board’s Executive Committee, will enable me to more effortlessly assist transition through these ongoing challenges.

I take great pride in Painless Performance being held in such high regard in the industry, having been recognized as Manufacturer of the Year by the Performance Warehouse Association in 2002, 2010 and 2012, as well as in my personal recognition as a two-time recipient of PWA’s Person of the Year. I look forward to continuing to serve our industry by providing our membership with the leadership and vision you expect and deserve.

Tracie Nunez

I am humbled to be on the SEMA Board of Directors ballot. My passion is making a difference by creating a positive change in people and in our industry. I am a strategic thinker who is able to work in a collaborative environment. My work history and SEMA council experience shows this. Most importantly, I have the courage to take on difficult challenges and to work toward solutions.

Manufacturing Experience:
• 13 Years With ACT as CEO
• Key Player In Establishing the ACT Brand Name
• Responsible for the Day-To-Day Entire Organization

Distribution Experience:
• Eight Years With Avery Dennison, an Office Supplies Manufacturer
• Worked in Several Distribution Facilities Specializing in Shipping, Logistics and Inventory Control

Jobber Experience:
• Two Years at Bap Geon, an Import Parts Chain
• Auto Parts Delivery Driver and Counterperson

Important Issues to Our industry:

1. Member Satisfaction—Ensure each member can participate in relevant programs, research and networking opportunities. SEMA is a great resource for our businesses to learn from, grow with and be promoted by.
2. Consumer Awareness and Industry Growth—The aftermarket has a larger consumer reach with the Internet. We must continue to identify new technology and buying trends.
3. The SEMA Show Future—Needs to continue changing with industry trends while understanding the financial impact to the association.
4. Legislation Activity—Protect industry interests by activating the power of the association’s membership at a local, state and federal level.

SEMA Involvement since 1999:
• Street Performance Council Chair and Chair-Elect 2007-2011
• Sport Compact Council Person of the Year 2007
• Motorsports Parts Manufacturing Council Select Committee 2006-2009
• SEMA Board of Directors Nominating Committee 2009
• Rep Agency of the Year Award Task Force 2009
• Warehouse Distributor of the Year Award Task Force 2009, 2010
• Person of the Year Award Task Force 2010

You and I are SEMA. Your voice matters. The Board of Directors has decreased its size, so member involvement and good leadership is essential to SEMA’s future. I welcome your input and humbly ask for your vote. Please call me at 661-940-7555 or e-mail me at tnunez@advancedclutch.com.

Russell Stephens

It is a great honor to be nominated to run for election for a seat on the SEMA Board of Directors. Serving the industry through a Board position is a great responsibility, and I am prepared to work diligently to make decisions that will grow and protect our beloved industry. I need your vote to make sure that all stakeholders in the automotive aftermarket have an environment to thrive and grow.

Currently, I am president of MSD and Racepack and have spent 30 years in the automotive aftermarket. Through this tenure, I have developed extensive, long-term relationships with manufacturers, warehouse distributors, rep organizations, retailers and sanctioning bodies that will give me great understanding when making the tough decisions that will be required on the Board.

Service to our industry is important to me. I have served four years on the SEMA Board of Directors, two terms on the Motorsports Parts Manufacturer’s Council select committee, and seven years on the SEMA Warehouse Distributor of the Year committee. In addition, I have also served two years on the SEMA Rep of the Year committee and one year on the SEMA Person of the Year committee. I have been blessed in this industry, and in 2000 I was recognized with the inaugural Sales Team of the Year Award presented by the SEMA Manufacturer’s Rep Council. I was also named Performance Warehouse Association’s Person of the Year in 2005.

I am a graduate of the University of Texas at El Paso and grew up in a racing family. I started racing in karts and eventually took over the wheel of the family dirt-track stock car. I still love everything from sprint cars to hot rods, and when I am not involved in the performance industry, I serve as a deacon at Cielo Vista Church in El Paso.

If I am elected to the Board, the one thing you can count on is that I will serve with integrity and character. I ask for your vote so I can once again serve you and the industry and chart the path for its great future.

Tim Watts

As a true automotive enthusiast, I have been fortunate to make a career out of something I am truly passionate about. I am currently the vice president of sales and marketing for Superlift Suspension Systems. I began my career with Superlift over 20 years ago and have had an active role in growing a small company into a large one. Over the years, I have been involved in every facet of operations, with most of my efforts focused on sales and servicing accounts. Hands-on involvement at all levels—manufacturing, distribution and retail—provides me invaluable insight into the challenges our industry faces and what role SEMA can realistically serve in addressing them.

Finishing my second term as a SEMA Board member, I am active in the Truck and Off-Road Alliance and serve as the Board liaison for the Young Executives Network (YEN). I have served on the YEN select committee, Advanstar’s Off-Road Advisory Council, twice on the SEMA Nominating Committee, the Data Co-op Evaluation Task Force, Data Co-op Focus Group, Data Co-op Oversight Task Force, Warehouse Distributor of the Year Task Force and SEMA Person of the Year Task Force. I am currently on the SEMA Show Committee, Suspension Task Force, Electronic Stability Control Work Group, Marketing Task Force, and I chair the SEMA–Clemson CU ICAR Task Force.

I offer “real world” experience and insight, an exceptional work ethic, plus I understand that SEMA exists for one reason: to serve its membership. It is an honor to again be considered for the Board, and I greatly appreciate your vote and the opportunity to continue to serve our industry.

If re-elected, I will continue to amplify the voice of the SEMA member and work tirelessly on what I consider to be our most important issues:

• Emerging Vehicle Technologies
• Business Technology
• Increasing Member Benefits
• Potential Legislative Threats

Feel free to contact me at any time to discuss these issues and opportunities by phone at 318-397-3000 or via e-mail at tim@superlift.com.

Jim Bingham

It has been an honor to serve these last two years on the SEMA Board of Directors, and I am humbled and honored to be a candidate again. I have been involved with the automobile aftermarket industry for over 45 years. My passion has not changed; it is to help grow our industry. I feel we need to increase the size of the pie so that we all get a bigger piece. We need to create excitement focused in and around our businesses. I feel we need to get youth involved in our industry. I ask that you help me to continue to give back and help our future by voting for me.

I started Winner’s Circle Speed & Custom on June 1, 1970. We currently have three retail locations in Illinois. We are also a warehouse distributor called 1st Performance Warehouse.

I think what sets me apart from most presidents and CEOs is that I work side by side with my employees. I do everything (orders, billing problems, employee relations and, of course, waiting on customers) from the counter in the Joliet store. In our business, the consumer is looking to go faster, handle better, stop better—whatever it is, we provide the solution. That’s what I do. I find solutions to problems. I’ve been doing it all my life.

I am now serving (2010–2012) on the Performance Warehouse Association Board of Directors. On November 5, 2009, I was honored by SEMA with the Chairman’s Service Award. I was a partner in the original group that built Route 66 Raceway, which led to the Chicagoland Speedway in Joliet. In 2008, we developed a consumer trade show called Race & Performance Expo. That led to the Hot Rodders of Tomorrow Engine Challenge. Now a Nationwide event, it focuses on keeping our youth involved in our industry. To date, the Hot Rodders Program has had over 1,000 tech students participate and $3.5 million in scholarship money offered toward furthering their education.

I hope you will continue to let me represent and serve you by re-electing me to the Board of Directors. Thank you.

Tom Brooks

Having served on the SEMA Board in the past, I would welcome the opportunity to serve again. My experience includes knowledge of the industry from more than 30 years as the owner and operator of Truckin Thunder, a retail business selling and installing automotive aftermarket parts and accessories.

Beyond the industry, I am a member of the Virginia Council of CEOs, which focuses on the sustainment and promotion of small businesses within the Commonwealth. In addition, Truckin Thunder is a 10-year sponsor of the Sportsman Division at the Virginia Motor Speedway.

Industry Experience:
1978–Present: President & Founder, Truckin Thunder
1978: Charter Member, Truck Cap Industry Association
1992–1999: Board of Directors, Truck Cap & Accessory Alliance (TCAA)
1995–1999: Treasurer, TCAA
2001–2002: Board of Directors, SEMA
2007–Present: Light Truck Industry Alliance (TORA)
2007–Present: President’s Club, SEMA Political Action Committee

Awards & Recognition:
2002 TORA Chairman’s Award
2007 TORA Retailer of the Year
2010 TORA Hall of Fame
2011 TORA Chairman’s Award

As a member of the SEMA Cares Pinewood Derby Committee, I organized and directed the Pinewood Builds at the Child Help Village in Virginia and volunteered at the Victory Junction Gang Camp in North Carolina. I am passionate about opportunities that we, as leaders, can give back to our communities in ways that align with our customers and companies.

My priorities for the Association are:
1. Vehicle Technology—Support efforts to monitor evolving vehicle technology and share the knowledge in an engaging and effective way.
2. Legislative Issues—Continue to serve on SEMA PAC President’s Club and participate in SEMA events in Washington, D.C.
3. Building Industry—Specific educational resources, advocate for the new training resource initiative forming in the TORA.

The growth of online shopping and purchasing in our industry offers another opportunity for our association. By leveraging the strength and diversity of SEMA’s membership, we can explore the complex yet critical challenge of online commerce. By understanding the unique competitive advantages and weaknesses of brick-and-mortar retailers, online retailers, warehouse distributors, manufacturers and consumers, SEMA can offer members an opportunity to thrive in this evolving marketplace.

Nick Gramelspacher

Please consider me when casting your vote for the SEMA Board of Directors. I look forward to bringing new ideas and identifying challenges among us to serve and grow the industry into the future. If I am elected, you can count on me to serve you tirelessly.

It is an honor to be nominated for the SEMA Board of Directors, and I look forward to serving the industry with your consideration and vote. My experience as national sales director at a leading warehouse distributor, solid work ethic and passion for the industry will be exercised to the fullest extent and in the best interests of the SEMA membership.

Employment Summary:
Meyer Distributing 1999–Present

Started in the shipping department in 1999. Within six months, I moved into the sales department with purchasing responsibilities. In 2006, I was promoted to national sales director and currently hold this position.

My tenure has been integral to growing Meyer Distributing from a single-location, three-state distributor to 24 locations distributing to 40 states, while expanding the original 50 product lines to beyond 300 lines. As Meyer grows, I gain new insight on the ever-changing and growing business of aftermarket automotive accessories.

Motorsports Enthusiast:
Not only do I love my job, but I am also an avid off-road enthusiast, owning and building multiple Jeeps and attending all Meyer-sponsored off-road and rock-crawling events. My love of all motorsports is evident in the numerous IndyCar Series and NASCAR live race events I have attended, which span decades. Richard Petty Racing Experience has helped foster my interest in speed and performance. I have attended more than 10 events.

Outstanding Career Achievements:
• 2009–Current: Light Truck Industry Alliance (TORA) Select Committee Member
• 2006: Young Executive of the Year Winner
• 2006–2009: Young Executive Network Select Committee Member
• 2006/2009: SEMA Rep of the Year Task Force
• 2007: SEMA/Manufacturers Rep Council Rep Conference Panelist
• SEMA Member Since 2003
• TORA Member Since 2003
• Performance Warehouse Association Board of Directors 2011

Other Associations & Organizations:
• Jasper Group Board of Directors
• Jasper Chamber of Commerce Board of Directors
• Anderson Woods Committee 2009– 2010

Luanne Brown

It is definitely an honor to be recognized by your peers, and never more so than to be nominated again for the SEMA Board of Directors. Thank you for your confidence!

Please let me share some details about my early professional career and my SEMA-related activities. I worked in the accounting department with Sheraton Hotels and, soon thereafter, I was hired by Media 1 Interactive as the business manager/CFO.

In 2001, I took a leap of faith and started eTool Developers LLC with a staff of one (myself). The staff has since grown to eight. Over the past 10 years, eTool Developers has provided services for many SEMA companies and for the Performance Warehouse Association (PWA) to create PWA University—a landmark online education and training venue for PWA members. eTool Developers also developed the Performance Automotive Retailer Locator, an online program designed to help consumers find local retail shops to purchase performance parts. My industry involvement spans from 2002 to the present and includes, but is not limited to, the following:

• SEMA Board of Directors Member—2008 to present
• SEMA Cares Committee Since 2009, Chair since 2011
• SEMA Businesswomen’s Network (SBN) Athena Award Recipient—2007
• SEMA Member; SBN, Truck and Off-Road Alliance, Automotive Restoration Market  Organization (ARMO) and Hot Rod Industry Alliance Member
• ARMO Liaison to the SEMA Board Since 2010
• SBN Chair—2006–2007
• SEMA Business Technology Committee Since 2006
• SEMA Show Speaker—2002, 2003, 2008, 2010, 2011
• SEMA Internet Symposium Speaker—2007, 2008, 2009
• PWA Member since 2002
• PWA Keynote Speaker, General Membership Meeting, 2009
• Performance Racing Industry Show Speaker—2010
• Aftermarket eForum Speaker—2006, 2008
• Automotive Aftermarket Industry Association (AAIA) Member Since 2007
• AAIA Catalog Enhanced Standard Subscriber and Service Provider

I promise to continue to use my diverse industry experience and expertise to help form and implement the goals of the SEMA Board. In today’s economy, it is more important than ever to help warehouse distributors, retailers and jobbers join together with manufacturers to distribute and sell products efficiently. I take seriously SEMA’s mission: to help our member companies grow and prosper! With your vote and my experience, I firmly believe we can help prepare your company for a successful and prosperous future.

Bill Holland

I am honored to be one of the candidates nominated to run for the first-ever Services category seat on the SEMA Board of Directors, and I pledge to serve the industry to the best of my ability. I feel that my widespread experience, unbridled enthusiasm and genuine desire to contribute to our industry’s growth can be assets to the SEMA membership.

My industry involvement goes back to 1968, when I attended the SEMA Show at Dodger Stadium as part-owner of a speed shop while also employed by the Hollywood Citizen-News/Valley Times newspapers. From there I went to work for NHRA as the editor of its newsweekly, National Dragster. This gave me the opportunity to travel the country and meet a wide cross-section of the industry. In 1974, I struck out on my own and formed what is now Holland Communications Inc., an advertising and public relations agency specializing in the performance industry. We joined SEMA in 1975 and have since been part of an ever-evolving media/technology landscape.

In the course of my business career I’ve had the privilege of working with many fine companies in the manufacturing, distributing, sales and media sectors of the aftermarket. I believe this background to be an asset in the ability to make balanced decisions.

I have long served on the SEMA Scholarship Committee and feel that it is important to help America’s youth and bring qualified young people into our industry. Last year, I spearheaded a project wherein Motorsports Parts Manufacturers Council member firms contributed parts for an Ed Pink-built engine that was auctioned off on eBay to benefit the SEMA Memorial Scholarship Fund and help fund many scholarships. I’m also a Hot Rod Industry Alliance member.

One accomplishment that I’m proud of is being part of the group that founded the California Hot Rod Reunion and nurtured its early growth.

My interest in automobiles goes back to childhood. I’ve raced Top Fuel, Funny Car and Sportsman drag cars, competed at Bonneville, crewed oval track and sports cars and currently have a ‘23 T track roadster, Jeep 4x4 pickup truck and other “toys.” I’m a dedicated, diversified “gearhead” and proud of it.

Bob Moore

As the chairman of the SEMA Business Technology Committee and the Board member who has led the development of SEMA’s Data Cooperative, I need your support to return to the Board so I can be there at this critical junction and finish this important work.

The past four years that I have served on the SEMA Board have been incredibly productive from a business-technology standpoint. We finally realized the dream of establishing an industry data pool that will make high-quality catalog and product data more accessible to all strata of the industry at a substantial savings. This project can and will do more to expand our ability to sell our products to and through more outlets than any other initiative in SEMA history.

Over my 30-plus year career in the automotive aftermarket, I have been exposed to virtually every segment of this exciting business. The consulting company that I formed in 1996 that is now called J&B Service has allowed me to be “inside” dozens of manufacturers, distributors and retailers, giving me a unique perspective from “all sides of the street.” I write a monthly column called “Ahead of the Curve” for Aftermarket Business, which focuses on business issues that affect us all.

I have participated in a variety of industry initiatives across the aftermarket:

• Recipient of the SEMA Chairman’s Service Award
• Member of the SEMA Executive Committee
• Chairman of the SEMA Business Technology Committee
• Chairman of the SEMA Person of the Year Taskforce
• Editorial Contributor to SEMA News
• Member of the Performance Warehouse Association
• Member of the SEMA Political Action Committee President’s Club
• Speaker at SEMA Educational Forums
• Member of the Automotive Aftermarket Industry Association Technology Committee
• Instructor for the University of the Aftermarket
• Recipient of Northwood University’s Aftermarket Education Award

My passion for the aftermarket industry grows stronger every day. Your vote will assure that my passion is translated into a strong representation of your needs on the SEMA Board, with a goal of assuring a stable, prosperous business future for us all. Thanks for the opportunity to re-introduce myself, and I would appreciate your continued support. 

	The 2012–2015 SEMA Board of Directors Candidates: MANUFACTURERS CATEGORY John Hotchkis (Incumbent) Adrian Murray (Incumbent) Tracie Nunez Russell Stephens Tim Watts (Incumbent) DISTRIBUTOR/RETAILER CATEGORY Jim Bingham (Incumbent) Tom Brooks Nick Gramelspacher SERVICES CATEGORY Luanne Brown (Incumbent) Bill Holland Bob Moore (Incumbent)

Get to Know the Nominees

Eleven industry professionals are vying for positions on the 2012–2015 SEMA Board of Directors.

The SEMA Board provides strategic direction to the association and plays a critical role in shaping the future of the automotive specialty-equipment industry. On May 8, election materials were mailed to the primary contacts at eligible SEMA-member companies.

The voting process is entirely electronic this year and will be ongoing from May 14, until voting closes on June 12. Election results will be published in an upcoming issue of SEMA News.

SEMA News collected biographical information and statements from the candidates running for positions on the board.

The remarks and opinions expressed by each candidate are solely his or her statements. SEMA does not take responsibility for the accuracy or content of any of the candidates’ messages. The statements made by the candidates do not necessarily represent the views of SEMA. Candidate information is presented in alphabetical order by category.

For more information about the 2012–2015 SEMA Board of Directors election, contact Arlene Wood at arlenew@sema.org or call 909/978-6671.

My two years of SEMA Board service have flown by. There is much more to accomplish! I am grateful for the opportunity to run again for the Board of Directors. As a manufacturer, I believe that our trade association needs to have strong voices with a deep understanding of the daily challenges facing manufacturers and business owners. I wholeheartedly believe in the benefits SEMA offers its membership and want to continue to ensure that your views and opinions are represented on the board.

Following 10 years in motorsports and graduation from Art Center College of Design, I entered our industry in 1989 as marketing director of Guldstrand Engineering Inc. In 1992, I founded Hotchkis Performance to manufacture performance suspension. I continue to serve as president, responsible for design, engineering, manufacturing and marketing. I believe in the value of a robust, nationwide and international product distribution system, and early on I signed up an extremely effective group of warehouse distributors, jobbers and installers.

In 2011, I was honored to be awarded the Young Executives Network (YEN) Vanguard Award for my work mentoring young enthusiasts in the aftermarket. I have been a member of the YEN and currently serve on the Street Performance Council and SEMA Cares Committee. I also serve on a SEMA task force to improve the council system.

Away from the industry I am involved with numerous business and social clubs and raise money for Sarcoma cancer research. I continue to enjoy motorsports and track events, and our ‘70 Challenger “E-Max” project car remains the fastest Mopar in the Goodguys Autocross. Racing is an effective medium to showcase parts and conduct extreme product research.

My enthusiasm for the industry continues unabated. After more than 20 years of immersion in the business of speed and entertainment, I am excited to continue helping SEMA members prosper in these exciting yet challenging times. A smaller SEMA Board makes this election critical—as a manufacturer, I understand your challenges and will be your voice.

Thank you for your support, and please contact me anytime with questions or concerns.

Adrian Murray

It is a great privilege and an honor to serve on the SEMA Board of Directors, as it is a vehicle by which to give back to this industry that has been my home since 1978. I am asking for your vote for a second term on the board.

It has been an interesting and rewarding 34-year journey, from servicing traditional jobbers and warehouse distributors in Southern California and heavy-duty fleets in Texas to performance distributors and volume retailers while vice president of sales for Edelbrock and now as president and owner of Painless Performance Products in Fort Worth. This rich cross-section of experience in every facet of the aftermarket has provided the perspective needed to embrace the challenges before us.

Wherever there is challenge, there is opportunity. In the years ahead, we must confront an aging demographic, technological hurdles, shifting distribution patterns, legislative obstacles, infringement upon intellectual property rights, regulatory burdens and more. Turning these challenges into opportunities will require a Board of Directors for SEMA that is responsive to and understanding of the needs of its members. For that reason, I enthusiastically supported the recent Board realignment that, once complete, will result in a leaner, more agile board.

Many important issues remain on top of the Board’s agenda, from implementation of the SEMA Data Pool and youth outreach to maximizing the role of the councils—not to mention the recent acquisition of the Performance Racing Industry Show. The hands-on experience gained over the past two years as well as my appointment to the Board’s Executive Committee, will enable me to more effortlessly assist transition through these ongoing challenges.

I take great pride in Painless Performance being held in such high regard in the industry, having been recognized as Manufacturer of the Year by the Performance Warehouse Association in 2002, 2010 and 2012, as well as in my personal recognition as a two-time recipient of PWA’s Person of the Year. I look forward to continuing to serve our industry by providing our membership with the leadership and vision you expect and deserve.

Tracie Nunez

I am humbled to be on the SEMA Board of Directors ballot. My passion is making a difference by creating a positive change in people and in our industry. I am a strategic thinker who is able to work in a collaborative environment. My work history and SEMA council experience shows this. Most importantly, I have the courage to take on difficult challenges and to work toward solutions.

Manufacturing Experience:
• 13 Years With ACT as CEO
• Key Player In Establishing the ACT Brand Name
• Responsible for the Day-To-Day Entire Organization

Distribution Experience:
• Eight Years With Avery Dennison, an Office Supplies Manufacturer
• Worked in Several Distribution Facilities Specializing in Shipping, Logistics and Inventory Control

Jobber Experience:
• Two Years at Bap Geon, an Import Parts Chain
• Auto Parts Delivery Driver and Counterperson

Important Issues to Our industry:

1. Member Satisfaction—Ensure each member can participate in relevant programs, research and networking opportunities. SEMA is a great resource for our businesses to learn from, grow with and be promoted by.
2. Consumer Awareness and Industry Growth—The aftermarket has a larger consumer reach with the Internet. We must continue to identify new technology and buying trends.
3. The SEMA Show Future—Needs to continue changing with industry trends while understanding the financial impact to the association.
4. Legislation Activity—Protect industry interests by activating the power of the association’s membership at a local, state and federal level.

SEMA Involvement since 1999:
• Street Performance Council Chair and Chair-Elect 2007-2011
• Sport Compact Council Person of the Year 2007
• Motorsports Parts Manufacturing Council Select Committee 2006-2009
• SEMA Board of Directors Nominating Committee 2009
• Rep Agency of the Year Award Task Force 2009
• Warehouse Distributor of the Year Award Task Force 2009, 2010
• Person of the Year Award Task Force 2010

You and I are SEMA. Your voice matters. The Board of Directors has decreased its size, so member involvement and good leadership is essential to SEMA’s future. I welcome your input and humbly ask for your vote. Please call me at 661-940-7555 or e-mail me at tnunez@advancedclutch.com.

Russell Stephens

It is a great honor to be nominated to run for election for a seat on the SEMA Board of Directors. Serving the industry through a Board position is a great responsibility, and I am prepared to work diligently to make decisions that will grow and protect our beloved industry. I need your vote to make sure that all stakeholders in the automotive aftermarket have an environment to thrive and grow.

Currently, I am president of MSD and Racepack and have spent 30 years in the automotive aftermarket. Through this tenure, I have developed extensive, long-term relationships with manufacturers, warehouse distributors, rep organizations, retailers and sanctioning bodies that will give me great understanding when making the tough decisions that will be required on the Board.

Service to our industry is important to me. I have served four years on the SEMA Board of Directors, two terms on the Motorsports Parts Manufacturer’s Council select committee, and seven years on the SEMA Warehouse Distributor of the Year committee. In addition, I have also served two years on the SEMA Rep of the Year committee and one year on the SEMA Person of the Year committee. I have been blessed in this industry, and in 2000 I was recognized with the inaugural Sales Team of the Year Award presented by the SEMA Manufacturer’s Rep Council. I was also named Performance Warehouse Association’s Person of the Year in 2005.

I am a graduate of the University of Texas at El Paso and grew up in a racing family. I started racing in karts and eventually took over the wheel of the family dirt-track stock car. I still love everything from sprint cars to hot rods, and when I am not involved in the performance industry, I serve as a deacon at Cielo Vista Church in El Paso.

If I am elected to the Board, the one thing you can count on is that I will serve with integrity and character. I ask for your vote so I can once again serve you and the industry and chart the path for its great future.

Tim Watts

As a true automotive enthusiast, I have been fortunate to make a career out of something I am truly passionate about. I am currently the vice president of sales and marketing for Superlift Suspension Systems. I began my career with Superlift over 20 years ago and have had an active role in growing a small company into a large one. Over the years, I have been involved in every facet of operations, with most of my efforts focused on sales and servicing accounts. Hands-on involvement at all levels—manufacturing, distribution and retail—provides me invaluable insight into the challenges our industry faces and what role SEMA can realistically serve in addressing them.

Finishing my second term as a SEMA Board member, I am active in the Truck and Off-Road Alliance and serve as the Board liaison for the Young Executives Network (YEN). I have served on the YEN select committee, Advanstar’s Off-Road Advisory Council, twice on the SEMA Nominating Committee, the Data Co-op Evaluation Task Force, Data Co-op Focus Group, Data Co-op Oversight Task Force, Warehouse Distributor of the Year Task Force and SEMA Person of the Year Task Force. I am currently on the SEMA Show Committee, Suspension Task Force, Electronic Stability Control Work Group, Marketing Task Force, and I chair the SEMA–Clemson CU ICAR Task Force.

I offer “real world” experience and insight, an exceptional work ethic, plus I understand that SEMA exists for one reason: to serve its membership. It is an honor to again be considered for the Board, and I greatly appreciate your vote and the opportunity to continue to serve our industry.

If re-elected, I will continue to amplify the voice of the SEMA member and work tirelessly on what I consider to be our most important issues:

• Emerging Vehicle Technologies
• Business Technology
• Increasing Member Benefits
• Potential Legislative Threats

Feel free to contact me at any time to discuss these issues and opportunities by phone at 318-397-3000 or via e-mail at tim@superlift.com.

Jim Bingham

It has been an honor to serve these last two years on the SEMA Board of Directors, and I am humbled and honored to be a candidate again. I have been involved with the automobile aftermarket industry for over 45 years. My passion has not changed; it is to help grow our industry. I feel we need to increase the size of the pie so that we all get a bigger piece. We need to create excitement focused in and around our businesses. I feel we need to get youth involved in our industry. I ask that you help me to continue to give back and help our future by voting for me.

I started Winner’s Circle Speed & Custom on June 1, 1970. We currently have three retail locations in Illinois. We are also a warehouse distributor called 1st Performance Warehouse.

I think what sets me apart from most presidents and CEOs is that I work side by side with my employees. I do everything (orders, billing problems, employee relations and, of course, waiting on customers) from the counter in the Joliet store. In our business, the consumer is looking to go faster, handle better, stop better—whatever it is, we provide the solution. That’s what I do. I find solutions to problems. I’ve been doing it all my life.

I am now serving (2010–2012) on the Performance Warehouse Association Board of Directors. On November 5, 2009, I was honored by SEMA with the Chairman’s Service Award. I was a partner in the original group that built Route 66 Raceway, which led to the Chicagoland Speedway in Joliet. In 2008, we developed a consumer trade show called Race & Performance Expo. That led to the Hot Rodders of Tomorrow Engine Challenge. Now a Nationwide event, it focuses on keeping our youth involved in our industry. To date, the Hot Rodders Program has had over 1,000 tech students participate and $3.5 million in scholarship money offered toward furthering their education.

I hope you will continue to let me represent and serve you by re-electing me to the Board of Directors. Thank you.

Tom Brooks

Having served on the SEMA Board in the past, I would welcome the opportunity to serve again. My experience includes knowledge of the industry from more than 30 years as the owner and operator of Truckin Thunder, a retail business selling and installing automotive aftermarket parts and accessories.

Beyond the industry, I am a member of the Virginia Council of CEOs, which focuses on the sustainment and promotion of small businesses within the Commonwealth. In addition, Truckin Thunder is a 10-year sponsor of the Sportsman Division at the Virginia Motor Speedway.

Industry Experience:
1978–Present: President & Founder, Truckin Thunder
1978: Charter Member, Truck Cap Industry Association
1992–1999: Board of Directors, Truck Cap & Accessory Alliance (TCAA)
1995–1999: Treasurer, TCAA
2001–2002: Board of Directors, SEMA
2007–Present: Light Truck Industry Alliance (TORA)
2007–Present: President’s Club, SEMA Political Action Committee

Awards & Recognition:
2002 TORA Chairman’s Award
2007 TORA Retailer of the Year
2010 TORA Hall of Fame
2011 TORA Chairman’s Award

As a member of the SEMA Cares Pinewood Derby Committee, I organized and directed the Pinewood Builds at the Child Help Village in Virginia and volunteered at the Victory Junction Gang Camp in North Carolina. I am passionate about opportunities that we, as leaders, can give back to our communities in ways that align with our customers and companies.

My priorities for the Association are:
1. Vehicle Technology—Support efforts to monitor evolving vehicle technology and share the knowledge in an engaging and effective way.
2. Legislative Issues—Continue to serve on SEMA PAC President’s Club and participate in SEMA events in Washington, D.C.
3. Building Industry—Specific educational resources, advocate for the new training resource initiative forming in the TORA.

The growth of online shopping and purchasing in our industry offers another opportunity for our association. By leveraging the strength and diversity of SEMA’s membership, we can explore the complex yet critical challenge of online commerce. By understanding the unique competitive advantages and weaknesses of brick-and-mortar retailers, online retailers, warehouse distributors, manufacturers and consumers, SEMA can offer members an opportunity to thrive in this evolving marketplace.

Nick Gramelspacher

Please consider me when casting your vote for the SEMA Board of Directors. I look forward to bringing new ideas and identifying challenges among us to serve and grow the industry into the future. If I am elected, you can count on me to serve you tirelessly.

It is an honor to be nominated for the SEMA Board of Directors, and I look forward to serving the industry with your consideration and vote. My experience as national sales director at a leading warehouse distributor, solid work ethic and passion for the industry will be exercised to the fullest extent and in the best interests of the SEMA membership.

Employment Summary:
Meyer Distributing 1999–Present

Started in the shipping department in 1999. Within six months, I moved into the sales department with purchasing responsibilities. In 2006, I was promoted to national sales director and currently hold this position.

My tenure has been integral to growing Meyer Distributing from a single-location, three-state distributor to 24 locations distributing to 40 states, while expanding the original 50 product lines to beyond 300 lines. As Meyer grows, I gain new insight on the ever-changing and growing business of aftermarket automotive accessories.

Motorsports Enthusiast:
Not only do I love my job, but I am also an avid off-road enthusiast, owning and building multiple Jeeps and attending all Meyer-sponsored off-road and rock-crawling events. My love of all motorsports is evident in the numerous IndyCar Series and NASCAR live race events I have attended, which span decades. Richard Petty Racing Experience has helped foster my interest in speed and performance. I have attended more than 10 events.

Outstanding Career Achievements:
• 2009–Current: Light Truck Industry Alliance (TORA) Select Committee Member
• 2006: Young Executive of the Year Winner
• 2006–2009: Young Executive Network Select Committee Member
• 2006/2009: SEMA Rep of the Year Task Force
• 2007: SEMA/Manufacturers Rep Council Rep Conference Panelist
• SEMA Member Since 2003
• TORA Member Since 2003
• Performance Warehouse Association Board of Directors 2011

Other Associations & Organizations:
• Jasper Group Board of Directors
• Jasper Chamber of Commerce Board of Directors
• Anderson Woods Committee 2009– 2010

Luanne Brown

It is definitely an honor to be recognized by your peers, and never more so than to be nominated again for the SEMA Board of Directors. Thank you for your confidence!

Please let me share some details about my early professional career and my SEMA-related activities. I worked in the accounting department with Sheraton Hotels and, soon thereafter, I was hired by Media 1 Interactive as the business manager/CFO.

In 2001, I took a leap of faith and started eTool Developers LLC with a staff of one (myself). The staff has since grown to eight. Over the past 10 years, eTool Developers has provided services for many SEMA companies and for the Performance Warehouse Association (PWA) to create PWA University—a landmark online education and training venue for PWA members. eTool Developers also developed the Performance Automotive Retailer Locator, an online program designed to help consumers find local retail shops to purchase performance parts. My industry involvement spans from 2002 to the present and includes, but is not limited to, the following:

• SEMA Board of Directors Member—2008 to present
• SEMA Cares Committee Since 2009, Chair since 2011
• SEMA Businesswomen’s Network (SBN) Athena Award Recipient—2007
• SEMA Member; SBN, Truck and Off-Road Alliance, Automotive Restoration Market  Organization (ARMO) and Hot Rod Industry Alliance Member
• ARMO Liaison to the SEMA Board Since 2010
• SBN Chair—2006–2007
• SEMA Business Technology Committee Since 2006
• SEMA Show Speaker—2002, 2003, 2008, 2010, 2011
• SEMA Internet Symposium Speaker—2007, 2008, 2009
• PWA Member since 2002
• PWA Keynote Speaker, General Membership Meeting, 2009
• Performance Racing Industry Show Speaker—2010
• Aftermarket eForum Speaker—2006, 2008
• Automotive Aftermarket Industry Association (AAIA) Member Since 2007
• AAIA Catalog Enhanced Standard Subscriber and Service Provider

I promise to continue to use my diverse industry experience and expertise to help form and implement the goals of the SEMA Board. In today’s economy, it is more important than ever to help warehouse distributors, retailers and jobbers join together with manufacturers to distribute and sell products efficiently. I take seriously SEMA’s mission: to help our member companies grow and prosper! With your vote and my experience, I firmly believe we can help prepare your company for a successful and prosperous future.

Bill Holland

I am honored to be one of the candidates nominated to run for the first-ever Services category seat on the SEMA Board of Directors, and I pledge to serve the industry to the best of my ability. I feel that my widespread experience, unbridled enthusiasm and genuine desire to contribute to our industry’s growth can be assets to the SEMA membership.

My industry involvement goes back to 1968, when I attended the SEMA Show at Dodger Stadium as part-owner of a speed shop while also employed by the Hollywood Citizen-News/Valley Times newspapers. From there I went to work for NHRA as the editor of its newsweekly, National Dragster. This gave me the opportunity to travel the country and meet a wide cross-section of the industry. In 1974, I struck out on my own and formed what is now Holland Communications Inc., an advertising and public relations agency specializing in the performance industry. We joined SEMA in 1975 and have since been part of an ever-evolving media/technology landscape.

In the course of my business career I’ve had the privilege of working with many fine companies in the manufacturing, distributing, sales and media sectors of the aftermarket. I believe this background to be an asset in the ability to make balanced decisions.

I have long served on the SEMA Scholarship Committee and feel that it is important to help America’s youth and bring qualified young people into our industry. Last year, I spearheaded a project wherein Motorsports Parts Manufacturers Council member firms contributed parts for an Ed Pink-built engine that was auctioned off on eBay to benefit the SEMA Memorial Scholarship Fund and help fund many scholarships. I’m also a Hot Rod Industry Alliance member.

One accomplishment that I’m proud of is being part of the group that founded the California Hot Rod Reunion and nurtured its early growth.

My interest in automobiles goes back to childhood. I’ve raced Top Fuel, Funny Car and Sportsman drag cars, competed at Bonneville, crewed oval track and sports cars and currently have a ‘23 T track roadster, Jeep 4x4 pickup truck and other “toys.” I’m a dedicated, diversified “gearhead” and proud of it.

Bob Moore

As the chairman of the SEMA Business Technology Committee and the Board member who has led the development of SEMA’s Data Cooperative, I need your support to return to the Board so I can be there at this critical junction and finish this important work.

The past four years that I have served on the SEMA Board have been incredibly productive from a business-technology standpoint. We finally realized the dream of establishing an industry data pool that will make high-quality catalog and product data more accessible to all strata of the industry at a substantial savings. This project can and will do more to expand our ability to sell our products to and through more outlets than any other initiative in SEMA history.

Over my 30-plus year career in the automotive aftermarket, I have been exposed to virtually every segment of this exciting business. The consulting company that I formed in 1996 that is now called J&B Service has allowed me to be “inside” dozens of manufacturers, distributors and retailers, giving me a unique perspective from “all sides of the street.” I write a monthly column called “Ahead of the Curve” for Aftermarket Business, which focuses on business issues that affect us all.

I have participated in a variety of industry initiatives across the aftermarket:

• Recipient of the SEMA Chairman’s Service Award
• Member of the SEMA Executive Committee
• Chairman of the SEMA Business Technology Committee
• Chairman of the SEMA Person of the Year Taskforce
• Editorial Contributor to SEMA News
• Member of the Performance Warehouse Association
• Member of the SEMA Political Action Committee President’s Club
• Speaker at SEMA Educational Forums
• Member of the Automotive Aftermarket Industry Association Technology Committee
• Instructor for the University of the Aftermarket
• Recipient of Northwood University’s Aftermarket Education Award

My passion for the aftermarket industry grows stronger every day. Your vote will assure that my passion is translated into a strong representation of your needs on the SEMA Board, with a goal of assuring a stable, prosperous business future for us all. Thanks for the opportunity to re-introduce myself, and I would appreciate your continued support. 

	The 2012–2015 SEMA Board of Directors Candidates: MANUFACTURERS CATEGORY John Hotchkis (Incumbent) Adrian Murray (Incumbent) Tracie Nunez Russell Stephens Tim Watts (Incumbent) DISTRIBUTOR/RETAILER CATEGORY Jim Bingham (Incumbent) Tom Brooks Nick Gramelspacher SERVICES CATEGORY Luanne Brown (Incumbent) Bill Holland Bob Moore (Incumbent)

Get to Know the Nominees

Eleven industry professionals are vying for positions on the 2012–2015 SEMA Board of Directors.

The SEMA Board provides strategic direction to the association and plays a critical role in shaping the future of the automotive specialty-equipment industry. On May 8, election materials were mailed to the primary contacts at eligible SEMA-member companies.

The voting process is entirely electronic this year and will be ongoing from May 14, until voting closes on June 12. Election results will be published in an upcoming issue of SEMA News.

SEMA News collected biographical information and statements from the candidates running for positions on the board.

The remarks and opinions expressed by each candidate are solely his or her statements. SEMA does not take responsibility for the accuracy or content of any of the candidates’ messages. The statements made by the candidates do not necessarily represent the views of SEMA. Candidate information is presented in alphabetical order by category.

For more information about the 2012–2015 SEMA Board of Directors election, contact Arlene Wood at arlenew@sema.org or call 909/978-6671.

My two years of SEMA Board service have flown by. There is much more to accomplish! I am grateful for the opportunity to run again for the Board of Directors. As a manufacturer, I believe that our trade association needs to have strong voices with a deep understanding of the daily challenges facing manufacturers and business owners. I wholeheartedly believe in the benefits SEMA offers its membership and want to continue to ensure that your views and opinions are represented on the board.

Following 10 years in motorsports and graduation from Art Center College of Design, I entered our industry in 1989 as marketing director of Guldstrand Engineering Inc. In 1992, I founded Hotchkis Performance to manufacture performance suspension. I continue to serve as president, responsible for design, engineering, manufacturing and marketing. I believe in the value of a robust, nationwide and international product distribution system, and early on I signed up an extremely effective group of warehouse distributors, jobbers and installers.

In 2011, I was honored to be awarded the Young Executives Network (YEN) Vanguard Award for my work mentoring young enthusiasts in the aftermarket. I have been a member of the YEN and currently serve on the Street Performance Council and SEMA Cares Committee. I also serve on a SEMA task force to improve the council system.

Away from the industry I am involved with numerous business and social clubs and raise money for Sarcoma cancer research. I continue to enjoy motorsports and track events, and our ‘70 Challenger “E-Max” project car remains the fastest Mopar in the Goodguys Autocross. Racing is an effective medium to showcase parts and conduct extreme product research.

My enthusiasm for the industry continues unabated. After more than 20 years of immersion in the business of speed and entertainment, I am excited to continue helping SEMA members prosper in these exciting yet challenging times. A smaller SEMA Board makes this election critical—as a manufacturer, I understand your challenges and will be your voice.

Thank you for your support, and please contact me anytime with questions or concerns.

Adrian Murray

It is a great privilege and an honor to serve on the SEMA Board of Directors, as it is a vehicle by which to give back to this industry that has been my home since 1978. I am asking for your vote for a second term on the board.

It has been an interesting and rewarding 34-year journey, from servicing traditional jobbers and warehouse distributors in Southern California and heavy-duty fleets in Texas to performance distributors and volume retailers while vice president of sales for Edelbrock and now as president and owner of Painless Performance Products in Fort Worth. This rich cross-section of experience in every facet of the aftermarket has provided the perspective needed to embrace the challenges before us.

Wherever there is challenge, there is opportunity. In the years ahead, we must confront an aging demographic, technological hurdles, shifting distribution patterns, legislative obstacles, infringement upon intellectual property rights, regulatory burdens and more. Turning these challenges into opportunities will require a Board of Directors for SEMA that is responsive to and understanding of the needs of its members. For that reason, I enthusiastically supported the recent Board realignment that, once complete, will result in a leaner, more agile board.

Many important issues remain on top of the Board’s agenda, from implementation of the SEMA Data Pool and youth outreach to maximizing the role of the councils—not to mention the recent acquisition of the Performance Racing Industry Show. The hands-on experience gained over the past two years as well as my appointment to the Board’s Executive Committee, will enable me to more effortlessly assist transition through these ongoing challenges.

I take great pride in Painless Performance being held in such high regard in the industry, having been recognized as Manufacturer of the Year by the Performance Warehouse Association in 2002, 2010 and 2012, as well as in my personal recognition as a two-time recipient of PWA’s Person of the Year. I look forward to continuing to serve our industry by providing our membership with the leadership and vision you expect and deserve.

Tracie Nunez

I am humbled to be on the SEMA Board of Directors ballot. My passion is making a difference by creating a positive change in people and in our industry. I am a strategic thinker who is able to work in a collaborative environment. My work history and SEMA council experience shows this. Most importantly, I have the courage to take on difficult challenges and to work toward solutions.

Manufacturing Experience:
• 13 Years With ACT as CEO
• Key Player In Establishing the ACT Brand Name
• Responsible for the Day-To-Day Entire Organization

Distribution Experience:
• Eight Years With Avery Dennison, an Office Supplies Manufacturer
• Worked in Several Distribution Facilities Specializing in Shipping, Logistics and Inventory Control

Jobber Experience:
• Two Years at Bap Geon, an Import Parts Chain
• Auto Parts Delivery Driver and Counterperson

Important Issues to Our industry:

1. Member Satisfaction—Ensure each member can participate in relevant programs, research and networking opportunities. SEMA is a great resource for our businesses to learn from, grow with and be promoted by.
2. Consumer Awareness and Industry Growth—The aftermarket has a larger consumer reach with the Internet. We must continue to identify new technology and buying trends.
3. The SEMA Show Future—Needs to continue changing with industry trends while understanding the financial impact to the association.
4. Legislation Activity—Protect industry interests by activating the power of the association’s membership at a local, state and federal level.

SEMA Involvement since 1999:
• Street Performance Council Chair and Chair-Elect 2007-2011
• Sport Compact Council Person of the Year 2007
• Motorsports Parts Manufacturing Council Select Committee 2006-2009
• SEMA Board of Directors Nominating Committee 2009
• Rep Agency of the Year Award Task Force 2009
• Warehouse Distributor of the Year Award Task Force 2009, 2010
• Person of the Year Award Task Force 2010

You and I are SEMA. Your voice matters. The Board of Directors has decreased its size, so member involvement and good leadership is essential to SEMA’s future. I welcome your input and humbly ask for your vote. Please call me at 661-940-7555 or e-mail me at tnunez@advancedclutch.com.

Russell Stephens

It is a great honor to be nominated to run for election for a seat on the SEMA Board of Directors. Serving the industry through a Board position is a great responsibility, and I am prepared to work diligently to make decisions that will grow and protect our beloved industry. I need your vote to make sure that all stakeholders in the automotive aftermarket have an environment to thrive and grow.

Currently, I am president of MSD and Racepack and have spent 30 years in the automotive aftermarket. Through this tenure, I have developed extensive, long-term relationships with manufacturers, warehouse distributors, rep organizations, retailers and sanctioning bodies that will give me great understanding when making the tough decisions that will be required on the Board.

Service to our industry is important to me. I have served four years on the SEMA Board of Directors, two terms on the Motorsports Parts Manufacturer’s Council select committee, and seven years on the SEMA Warehouse Distributor of the Year committee. In addition, I have also served two years on the SEMA Rep of the Year committee and one year on the SEMA Person of the Year committee. I have been blessed in this industry, and in 2000 I was recognized with the inaugural Sales Team of the Year Award presented by the SEMA Manufacturer’s Rep Council. I was also named Performance Warehouse Association’s Person of the Year in 2005.

I am a graduate of the University of Texas at El Paso and grew up in a racing family. I started racing in karts and eventually took over the wheel of the family dirt-track stock car. I still love everything from sprint cars to hot rods, and when I am not involved in the performance industry, I serve as a deacon at Cielo Vista Church in El Paso.

If I am elected to the Board, the one thing you can count on is that I will serve with integrity and character. I ask for your vote so I can once again serve you and the industry and chart the path for its great future.

Tim Watts

As a true automotive enthusiast, I have been fortunate to make a career out of something I am truly passionate about. I am currently the vice president of sales and marketing for Superlift Suspension Systems. I began my career with Superlift over 20 years ago and have had an active role in growing a small company into a large one. Over the years, I have been involved in every facet of operations, with most of my efforts focused on sales and servicing accounts. Hands-on involvement at all levels—manufacturing, distribution and retail—provides me invaluable insight into the challenges our industry faces and what role SEMA can realistically serve in addressing them.

Finishing my second term as a SEMA Board member, I am active in the Truck and Off-Road Alliance and serve as the Board liaison for the Young Executives Network (YEN). I have served on the YEN select committee, Advanstar’s Off-Road Advisory Council, twice on the SEMA Nominating Committee, the Data Co-op Evaluation Task Force, Data Co-op Focus Group, Data Co-op Oversight Task Force, Warehouse Distributor of the Year Task Force and SEMA Person of the Year Task Force. I am currently on the SEMA Show Committee, Suspension Task Force, Electronic Stability Control Work Group, Marketing Task Force, and I chair the SEMA–Clemson CU ICAR Task Force.

I offer “real world” experience and insight, an exceptional work ethic, plus I understand that SEMA exists for one reason: to serve its membership. It is an honor to again be considered for the Board, and I greatly appreciate your vote and the opportunity to continue to serve our industry.

If re-elected, I will continue to amplify the voice of the SEMA member and work tirelessly on what I consider to be our most important issues:

• Emerging Vehicle Technologies
• Business Technology
• Increasing Member Benefits
• Potential Legislative Threats

Feel free to contact me at any time to discuss these issues and opportunities by phone at 318-397-3000 or via e-mail at tim@superlift.com.

Jim Bingham

It has been an honor to serve these last two years on the SEMA Board of Directors, and I am humbled and honored to be a candidate again. I have been involved with the automobile aftermarket industry for over 45 years. My passion has not changed; it is to help grow our industry. I feel we need to increase the size of the pie so that we all get a bigger piece. We need to create excitement focused in and around our businesses. I feel we need to get youth involved in our industry. I ask that you help me to continue to give back and help our future by voting for me.

I started Winner’s Circle Speed & Custom on June 1, 1970. We currently have three retail locations in Illinois. We are also a warehouse distributor called 1st Performance Warehouse.

I think what sets me apart from most presidents and CEOs is that I work side by side with my employees. I do everything (orders, billing problems, employee relations and, of course, waiting on customers) from the counter in the Joliet store. In our business, the consumer is looking to go faster, handle better, stop better—whatever it is, we provide the solution. That’s what I do. I find solutions to problems. I’ve been doing it all my life.

I am now serving (2010–2012) on the Performance Warehouse Association Board of Directors. On November 5, 2009, I was honored by SEMA with the Chairman’s Service Award. I was a partner in the original group that built Route 66 Raceway, which led to the Chicagoland Speedway in Joliet. In 2008, we developed a consumer trade show called Race & Performance Expo. That led to the Hot Rodders of Tomorrow Engine Challenge. Now a Nationwide event, it focuses on keeping our youth involved in our industry. To date, the Hot Rodders Program has had over 1,000 tech students participate and $3.5 million in scholarship money offered toward furthering their education.

I hope you will continue to let me represent and serve you by re-electing me to the Board of Directors. Thank you.

Tom Brooks

Having served on the SEMA Board in the past, I would welcome the opportunity to serve again. My experience includes knowledge of the industry from more than 30 years as the owner and operator of Truckin Thunder, a retail business selling and installing automotive aftermarket parts and accessories.

Beyond the industry, I am a member of the Virginia Council of CEOs, which focuses on the sustainment and promotion of small businesses within the Commonwealth. In addition, Truckin Thunder is a 10-year sponsor of the Sportsman Division at the Virginia Motor Speedway.

Industry Experience:
1978–Present: President & Founder, Truckin Thunder
1978: Charter Member, Truck Cap Industry Association
1992–1999: Board of Directors, Truck Cap & Accessory Alliance (TCAA)
1995–1999: Treasurer, TCAA
2001–2002: Board of Directors, SEMA
2007–Present: Light Truck Industry Alliance (TORA)
2007–Present: President’s Club, SEMA Political Action Committee

Awards & Recognition:
2002 TORA Chairman’s Award
2007 TORA Retailer of the Year
2010 TORA Hall of Fame
2011 TORA Chairman’s Award

As a member of the SEMA Cares Pinewood Derby Committee, I organized and directed the Pinewood Builds at the Child Help Village in Virginia and volunteered at the Victory Junction Gang Camp in North Carolina. I am passionate about opportunities that we, as leaders, can give back to our communities in ways that align with our customers and companies.

My priorities for the Association are:
1. Vehicle Technology—Support efforts to monitor evolving vehicle technology and share the knowledge in an engaging and effective way.
2. Legislative Issues—Continue to serve on SEMA PAC President’s Club and participate in SEMA events in Washington, D.C.
3. Building Industry—Specific educational resources, advocate for the new training resource initiative forming in the TORA.

The growth of online shopping and purchasing in our industry offers another opportunity for our association. By leveraging the strength and diversity of SEMA’s membership, we can explore the complex yet critical challenge of online commerce. By understanding the unique competitive advantages and weaknesses of brick-and-mortar retailers, online retailers, warehouse distributors, manufacturers and consumers, SEMA can offer members an opportunity to thrive in this evolving marketplace.

Nick Gramelspacher

Please consider me when casting your vote for the SEMA Board of Directors. I look forward to bringing new ideas and identifying challenges among us to serve and grow the industry into the future. If I am elected, you can count on me to serve you tirelessly.

It is an honor to be nominated for the SEMA Board of Directors, and I look forward to serving the industry with your consideration and vote. My experience as national sales director at a leading warehouse distributor, solid work ethic and passion for the industry will be exercised to the fullest extent and in the best interests of the SEMA membership.

Employment Summary:
Meyer Distributing 1999–Present

Started in the shipping department in 1999. Within six months, I moved into the sales department with purchasing responsibilities. In 2006, I was promoted to national sales director and currently hold this position.

My tenure has been integral to growing Meyer Distributing from a single-location, three-state distributor to 24 locations distributing to 40 states, while expanding the original 50 product lines to beyond 300 lines. As Meyer grows, I gain new insight on the ever-changing and growing business of aftermarket automotive accessories.

Motorsports Enthusiast:
Not only do I love my job, but I am also an avid off-road enthusiast, owning and building multiple Jeeps and attending all Meyer-sponsored off-road and rock-crawling events. My love of all motorsports is evident in the numerous IndyCar Series and NASCAR live race events I have attended, which span decades. Richard Petty Racing Experience has helped foster my interest in speed and performance. I have attended more than 10 events.

Outstanding Career Achievements:
• 2009–Current: Light Truck Industry Alliance (TORA) Select Committee Member
• 2006: Young Executive of the Year Winner
• 2006–2009: Young Executive Network Select Committee Member
• 2006/2009: SEMA Rep of the Year Task Force
• 2007: SEMA/Manufacturers Rep Council Rep Conference Panelist
• SEMA Member Since 2003
• TORA Member Since 2003
• Performance Warehouse Association Board of Directors 2011

Other Associations & Organizations:
• Jasper Group Board of Directors
• Jasper Chamber of Commerce Board of Directors
• Anderson Woods Committee 2009– 2010

Luanne Brown

It is definitely an honor to be recognized by your peers, and never more so than to be nominated again for the SEMA Board of Directors. Thank you for your confidence!

Please let me share some details about my early professional career and my SEMA-related activities. I worked in the accounting department with Sheraton Hotels and, soon thereafter, I was hired by Media 1 Interactive as the business manager/CFO.

In 2001, I took a leap of faith and started eTool Developers LLC with a staff of one (myself). The staff has since grown to eight. Over the past 10 years, eTool Developers has provided services for many SEMA companies and for the Performance Warehouse Association (PWA) to create PWA University—a landmark online education and training venue for PWA members. eTool Developers also developed the Performance Automotive Retailer Locator, an online program designed to help consumers find local retail shops to purchase performance parts. My industry involvement spans from 2002 to the present and includes, but is not limited to, the following:

• SEMA Board of Directors Member—2008 to present
• SEMA Cares Committee Since 2009, Chair since 2011
• SEMA Businesswomen’s Network (SBN) Athena Award Recipient—2007
• SEMA Member; SBN, Truck and Off-Road Alliance, Automotive Restoration Market  Organization (ARMO) and Hot Rod Industry Alliance Member
• ARMO Liaison to the SEMA Board Since 2010
• SBN Chair—2006–2007
• SEMA Business Technology Committee Since 2006
• SEMA Show Speaker—2002, 2003, 2008, 2010, 2011
• SEMA Internet Symposium Speaker—2007, 2008, 2009
• PWA Member since 2002
• PWA Keynote Speaker, General Membership Meeting, 2009
• Performance Racing Industry Show Speaker—2010
• Aftermarket eForum Speaker—2006, 2008
• Automotive Aftermarket Industry Association (AAIA) Member Since 2007
• AAIA Catalog Enhanced Standard Subscriber and Service Provider

I promise to continue to use my diverse industry experience and expertise to help form and implement the goals of the SEMA Board. In today’s economy, it is more important than ever to help warehouse distributors, retailers and jobbers join together with manufacturers to distribute and sell products efficiently. I take seriously SEMA’s mission: to help our member companies grow and prosper! With your vote and my experience, I firmly believe we can help prepare your company for a successful and prosperous future.

Bill Holland

I am honored to be one of the candidates nominated to run for the first-ever Services category seat on the SEMA Board of Directors, and I pledge to serve the industry to the best of my ability. I feel that my widespread experience, unbridled enthusiasm and genuine desire to contribute to our industry’s growth can be assets to the SEMA membership.

My industry involvement goes back to 1968, when I attended the SEMA Show at Dodger Stadium as part-owner of a speed shop while also employed by the Hollywood Citizen-News/Valley Times newspapers. From there I went to work for NHRA as the editor of its newsweekly, National Dragster. This gave me the opportunity to travel the country and meet a wide cross-section of the industry. In 1974, I struck out on my own and formed what is now Holland Communications Inc., an advertising and public relations agency specializing in the performance industry. We joined SEMA in 1975 and have since been part of an ever-evolving media/technology landscape.

In the course of my business career I’ve had the privilege of working with many fine companies in the manufacturing, distributing, sales and media sectors of the aftermarket. I believe this background to be an asset in the ability to make balanced decisions.

I have long served on the SEMA Scholarship Committee and feel that it is important to help America’s youth and bring qualified young people into our industry. Last year, I spearheaded a project wherein Motorsports Parts Manufacturers Council member firms contributed parts for an Ed Pink-built engine that was auctioned off on eBay to benefit the SEMA Memorial Scholarship Fund and help fund many scholarships. I’m also a Hot Rod Industry Alliance member.

One accomplishment that I’m proud of is being part of the group that founded the California Hot Rod Reunion and nurtured its early growth.

My interest in automobiles goes back to childhood. I’ve raced Top Fuel, Funny Car and Sportsman drag cars, competed at Bonneville, crewed oval track and sports cars and currently have a ‘23 T track roadster, Jeep 4x4 pickup truck and other “toys.” I’m a dedicated, diversified “gearhead” and proud of it.

Bob Moore

As the chairman of the SEMA Business Technology Committee and the Board member who has led the development of SEMA’s Data Cooperative, I need your support to return to the Board so I can be there at this critical junction and finish this important work.

The past four years that I have served on the SEMA Board have been incredibly productive from a business-technology standpoint. We finally realized the dream of establishing an industry data pool that will make high-quality catalog and product data more accessible to all strata of the industry at a substantial savings. This project can and will do more to expand our ability to sell our products to and through more outlets than any other initiative in SEMA history.

Over my 30-plus year career in the automotive aftermarket, I have been exposed to virtually every segment of this exciting business. The consulting company that I formed in 1996 that is now called J&B Service has allowed me to be “inside” dozens of manufacturers, distributors and retailers, giving me a unique perspective from “all sides of the street.” I write a monthly column called “Ahead of the Curve” for Aftermarket Business, which focuses on business issues that affect us all.

I have participated in a variety of industry initiatives across the aftermarket:

• Recipient of the SEMA Chairman’s Service Award
• Member of the SEMA Executive Committee
• Chairman of the SEMA Business Technology Committee
• Chairman of the SEMA Person of the Year Taskforce
• Editorial Contributor to SEMA News
• Member of the Performance Warehouse Association
• Member of the SEMA Political Action Committee President’s Club
• Speaker at SEMA Educational Forums
• Member of the Automotive Aftermarket Industry Association Technology Committee
• Instructor for the University of the Aftermarket
• Recipient of Northwood University’s Aftermarket Education Award

My passion for the aftermarket industry grows stronger every day. Your vote will assure that my passion is translated into a strong representation of your needs on the SEMA Board, with a goal of assuring a stable, prosperous business future for us all. Thanks for the opportunity to re-introduce myself, and I would appreciate your continued support.