Tom Brooks of Truckin’ Thunder won the 2011 TORA Chairman’s Award.

Don't worry when you are not recognized, but strive to be worthy of recognition.” – Abraham Lincoln

Award season is officially upon us. The council awards' call for nominations went live the week of July 23 and will remain open through August 17, 2012. Please keep an eye out for the “call for nominations” e-mail that will provide you with the process, criteria and nomination information. SEMA and the councils strongly encourage all qualifying members to participate in this worthy process.

Every year during the SEMA Show in Las Vegas, the councils host their industry awards and recognition receptions to honor those who have made significant contributions to their respective industry segment throughout the year, and to recognize those individuals who, through their body of work, have helped reshape our industry.

As we look to the future, it is important that we pause and thank those who have led by example, and those who have paved the path to a better tomorrow. Please contact Arlene Wood at arlenew@sema.org with any questions.

Get involved, it matters.

	The RAV4 EV will go on sale in late summer 2012 through select California dealers.
	Maximum output from the electric powertrain is 154 hp (115kW).

Toyota Motor Sales USA Inc. offered news media first-drive opportunities this week for the Toyota RAV4 EV—an all-new, all-electric SUV that will arrive in select California dealerships later this summer.

The RAV4 EV is expected to achieve an EPA-estimated driving range rating of approximately 100 miles. It charges in approximately six hours on a 240V/40A charger.

“The RAV4 EV’s driving performance, dynamics and cargo capacity are equal to or exceed the gas-powered RAV4 V6,” said Bill Fay, Toyota division group vice president and general manager. “Arriving fully equipped with an MSRP of $49,800, with available combined federal and state incentives of up to $10,000, the RAV4 EV is a practical, versatile option for the EV enthusiast.”

Driving the RAV4 EV is like driving any other compact SUV, but a little quieter. Performance is surprisingly brisk and handling is remarkably good, due in part to a beefed-up suspension and low center of gravity. The RAV4 EV’s battery pack is mounted low and to the center of the vehicle, contributing to a more sedan-like ride.

The front-wheel-drive RAV4 EV allows drivers to select from two distinctly different drive modes—Sport and Normal. In Sport mode, the electric motor instantly accesses 273 lb.-ft. of torque and reaches 0–60 mph in just 7.0 seconds, with a maximum track speed of 100 mph. Normal mode achieves 0–60 mph in 8.6 seconds with a maximum track speed of 85 mph. Maximum output from the electric powertrain is 154 hp (115kW).

The RAV4 EV’s newly designed battery and thermal management systems provide consistent vehicle performance in a variety of climates, which has been a widely publicized problem for other electric vehicles. The liquid-cooled battery is a first for Toyota.

The RAV4 EV will go on sale in late summer 2012 through select California dealers, mostly located in major metropolitan markets. Service for the RAV4 EV will only be available at these authorized RAV4 EV dealers. Sales volume is planned for approximately 2,600 units through 2014. The battery is under warranty for eight years or 100,000 miles.

	Brandy Morrow

Growing up, Brandy Morrow, 28, didn’t envision herself behind the wheel of a race car or working on cars in the hot summer sun. Her father Mike, who was a professional motorcycle racer and transitioned into performance sales and marketing, never forced the car hobby on Morrow. In fact, while pursuing martial arts and other mainstream pursuits, she didn’t even get her driver’s license until she was 17. Her father then taught her basic vehicle maintenance and enrolled her in a defensive driving course. A year later, looking to learn a little more about vehicle control (after wrecking her first car—a Saturn), Morrow enrolled in an all-women’s autocross school at El Toro Airbase in Orange County with her Honda Del Sol.

That experience, where Morrow was surrounded by fast women in fast cars and competition drove a more thorough understanding of vehicle control, lit the fire. From there, she attended several karting schools, and SCCA and NASA races and eventually came to be one of the fastest drivers on the Goodguys Autocross circuit. After obtaining a degree in psychology from UC Irvine, Morrow went to work at a medical office, keeping her passion for competition as a weekend hobby with her father and brother. However, she found office work a little slow, so she chose a different path. Four years later, as marketing coordinator for Spectre Performance, she now tours the country, explaining performance induction to consumers at car shows, working on marketing materials and driving Spectre’s ’70 “Carbon Camaro” Pro-Touring autocross machine.

How did you transition from psychology to the aftermarket?

I was working for a medical office and was looking to escape to something else. I was bored, and my job position wasn’t really what I wanted to do. Spectre was putting a marketing program together with a semi truck to travel around the country and educate the public about its products. They were looking for an outgoing young person to join the team and travel 11 months out of the year. I had really never been out of California, so I jumped on the opportunity. I would get paid to travel and visit new places, while attending car shows every week. What could be any better than that? I have met some fantastic people along the way and have seen more random things than most can say they’ve seen in their lifetime.

How did you start racing and how did you pitch Spectre to put you behind the wheel?

I was first given the opportunity to race for Spectre about two-and-a-half years ago. In 2009, the TV show, "Truck U," wanted to film a segment at the Goodguys Autocross course in Nashville, Tennessee. I jumped at the opportunity. What I didn’t know was that being a female behind the wheel of a car on the autocross would get so much attention. I came in dead last every single race but still received praise and attention just for going out there and participating!

I started in Spectre’s ’70 Mach 1 and ’70 El Camino. Neither car was set up for autocross; it was a constant struggle to improve. The crowd response we got just from taking our cars out to the autocross, racing them a couple times and then driving them back to the booth was amazing. When the car was back in the booth, people who were interested in both the car and the products we had on display filled the area. It was one of the best marketing moves we could have made with the truck and trailer program. Not only was it getting the consumers' attention, but we also started to receive a lot of press from the media and events we attended.  

In 2011, I finally got my hands on a car set up specifically for autocross. Spectre built a ’70 Camaro to showcase our bolt-on cold air intakes. The car was built with me in mind, taking my height and size into consideration (I had to use a booster seat in the El Camino). Instead of worrying about little things, such as seeing over the steering wheel, being secure in my seat or having no power steering, I could focus on my driving. With each event I got a little better, but it wasn’t without the help of others. Brian Finch is my autocross driving instructor. Somehow, he just knew how to get through to me to help me with my driving; prepping me mentally before each run, guiding me through each turn and giving me pep talks at the end to either knock me from my pedestal or reassure me that I would get it next time. 

The one thing that dad always reminded me was that winning was one thing, but marketing the car and the company were my top priority. Though it was pretty cool to win a couple of events, it was even more important to get people in the car with me, offer strangers a ride and get younger people interested in what I was doing. So, in 2011, I set out on a mission. I tried not to ride alone. I tried to find someone in their late teens, early 20s to come for a ride. I tried to educate youth on what I did with my job, on the road and with my racing. This was more of a personal mission at first, but it turned into a great marketing opportunity for Spectre. Not only did people enjoy going for rides in the Camaro, but I also made sure to make an extra effort to leave an impression on those people and, far more importantly, make sure they were having fun.

What do you like about being on the road?

My passion was always the competition. My problem was I would get intimidated when other people got into the car to go for a ride with me. I would tense up, get sick to my stomach and feel that I needed to take them on the ride of their lives, which usually ended in complete failure with me running over half the cones with a couple stuck under the car by the time I crossed the finish line. This was how I earned my nickname, “Cone Queen.” In 2011, it was a different ballgame. I had a car that was actually set up for me, I was comfortable and secure behind the wheel and my confidence grew with each race.  

With a few wins under my belt, I was determined to get over my fear of having passengers in the car, while also encouraging more people to get interested and involved. This has been my new passion ever since—educating the public on autocross, taking people for rides, making them smile and building friendships. It’s not too often that people have the opportunity to travel the county and talk to as many people as I do. The ability to meet all different types of people, build relationships and get people involved in the automotive industry, whether it’s marketing, engineering, racing, etc., is what I love about being on the road. Making a difference (even if it’s a small one) in people’s everyday lives is what I enjoy most.

There aren’t very many women in motorsports. Is being female an advantage or disadvantage?

I struggled with the concept that I was a woman racing in a man’s sport. When I first started racing, there were more bad than good comments each time I went out and drove. I heard people say they shouldn’t let females go out there and drive, that I was in last because I was a female, etc. These did not get to me as much as the sexist comments did. I had guys who would approach me with the intent to hit on me—they didn’t take me seriously as a competitor. At the time, Stacy Tucker from DSE and I were the only women consistently competing in the Goodguys autocross in the Midwest and on the East Coast. It was definitely tough. In 2010, more and more females started coming out with their cars. The West Coast always had female drivers, such as Mary Pozzi. As more females started to come out, people weren’t as shocked to see a woman behind the wheel. It was also nice because all the women started to form a close bond and help each other out—and we started to win.

On the flip side, our industry still has a gender bias. I can’t express how frustrating it is when someone walks up to our trailer to ask a question and will refuse to talk to me, wanting to wait for one of the guys to become available so they can ask them. I had a particular case during one show where a guy refused to talk to me because he didn’t think I knew what I was talking about since I was female. When he finally spoke with our truck driver, our truck driver referred him right back to me. I ended up building a custom intake for his car right at our booth, and he came back the next day saying how happy he was.

It’s extremely hard not to get upset at the time, but I have learned to make these my little missions. I know that I will not be the woman to break down all the stereotypes about females in the automotive industry, but if I can work on one person at a time, that makes a difference.

What would you tell girls who see you race at events around the country?

Have confidence! Females, males, young, old… I can’t tell you how many people I have had come up to me and say, “I wish I could do that, but I don’t think I would be any good.” I am a strong believer that any type of racing will make you a better driver. Autocross helps teach car control and forces you to get to know your car better. I like to talk to my passengers now and point out things the car is doing while we are on the course. This way they are also learning. 

My confidence speech goes way further than just the automotive and racing realm, though. I usually reassure any girl who comes up and asks me questions to just be herself. Don’t try to fit in with the guys, don’t try to talk like them or be over confident to make an impression. I have learned that people respect you for just being yourself.  

Everyone always comments, though, on how I always have a smile on my face; I am always laughing and how it looks like I am always having a good time. There are times when I am frustrated at my driving for the day or the track may not be ideal, and there are times that I have let my frustration show. So the most important lesson I have learned while on the road is positivity. No matter what happens, what place I am in or anything for that matter, as long as I keep a smile on my face and stay positive, it really makes a good impression on others. Fake it till you make it!

Final thoughts?

I am not a dress up, wine-and-dine kind of gal, but I have a lot of respect for those types of businesswomen. I prefer to get my hands dirty, work on the Camaro, go out and beat up on the boys. With that, I have control over how I am perceived and how I can encourage other younger females to get involved and have the confidence to succeed in anything they do.

	Brandy Morrow

Growing up, Brandy Morrow, 28, didn’t envision herself behind the wheel of a race car or working on cars in the hot summer sun. Her father Mike, who was a professional motorcycle racer and transitioned into performance sales and marketing, never forced the car hobby on Morrow. In fact, while pursuing martial arts and other mainstream pursuits, she didn’t even get her driver’s license until she was 17. Her father then taught her basic vehicle maintenance and enrolled her in a defensive driving course. A year later, looking to learn a little more about vehicle control (after wrecking her first car—a Saturn), Morrow enrolled in an all-women’s autocross school at El Toro Airbase in Orange County with her Honda Del Sol.

That experience, where Morrow was surrounded by fast women in fast cars and competition drove a more thorough understanding of vehicle control, lit the fire. From there, she attended several karting schools, and SCCA and NASA races and eventually came to be one of the fastest drivers on the Goodguys Autocross circuit. After obtaining a degree in psychology from UC Irvine, Morrow went to work at a medical office, keeping her passion for competition as a weekend hobby with her father and brother. However, she found office work a little slow, so she chose a different path. Four years later, as marketing coordinator for Spectre Performance, she now tours the country, explaining performance induction to consumers at car shows, working on marketing materials and driving Spectre’s ’70 “Carbon Camaro” Pro-Touring autocross machine.

How did you transition from psychology to the aftermarket?

I was working for a medical office and was looking to escape to something else. I was bored, and my job position wasn’t really what I wanted to do. Spectre was putting a marketing program together with a semi truck to travel around the country and educate the public about its products. They were looking for an outgoing young person to join the team and travel 11 months out of the year. I had really never been out of California, so I jumped on the opportunity. I would get paid to travel and visit new places, while attending car shows every week. What could be any better than that? I have met some fantastic people along the way and have seen more random things than most can say they’ve seen in their lifetime.

How did you start racing and how did you pitch Spectre to put you behind the wheel?

I was first given the opportunity to race for Spectre about two-and-a-half years ago. In 2009, the TV show, "Truck U," wanted to film a segment at the Goodguys Autocross course in Nashville, Tennessee. I jumped at the opportunity. What I didn’t know was that being a female behind the wheel of a car on the autocross would get so much attention. I came in dead last every single race but still received praise and attention just for going out there and participating!

I started in Spectre’s ’70 Mach 1 and ’70 El Camino. Neither car was set up for autocross; it was a constant struggle to improve. The crowd response we got just from taking our cars out to the autocross, racing them a couple times and then driving them back to the booth was amazing. When the car was back in the booth, people who were interested in both the car and the products we had on display filled the area. It was one of the best marketing moves we could have made with the truck and trailer program. Not only was it getting the consumers' attention, but we also started to receive a lot of press from the media and events we attended.  

In 2011, I finally got my hands on a car set up specifically for autocross. Spectre built a ’70 Camaro to showcase our bolt-on cold air intakes. The car was built with me in mind, taking my height and size into consideration (I had to use a booster seat in the El Camino). Instead of worrying about little things, such as seeing over the steering wheel, being secure in my seat or having no power steering, I could focus on my driving. With each event I got a little better, but it wasn’t without the help of others. Brian Finch is my autocross driving instructor. Somehow, he just knew how to get through to me to help me with my driving; prepping me mentally before each run, guiding me through each turn and giving me pep talks at the end to either knock me from my pedestal or reassure me that I would get it next time. 

The one thing that dad always reminded me was that winning was one thing, but marketing the car and the company were my top priority. Though it was pretty cool to win a couple of events, it was even more important to get people in the car with me, offer strangers a ride and get younger people interested in what I was doing. So, in 2011, I set out on a mission. I tried not to ride alone. I tried to find someone in their late teens, early 20s to come for a ride. I tried to educate youth on what I did with my job, on the road and with my racing. This was more of a personal mission at first, but it turned into a great marketing opportunity for Spectre. Not only did people enjoy going for rides in the Camaro, but I also made sure to make an extra effort to leave an impression on those people and, far more importantly, make sure they were having fun.

What do you like about being on the road?

My passion was always the competition. My problem was I would get intimidated when other people got into the car to go for a ride with me. I would tense up, get sick to my stomach and feel that I needed to take them on the ride of their lives, which usually ended in complete failure with me running over half the cones with a couple stuck under the car by the time I crossed the finish line. This was how I earned my nickname, “Cone Queen.” In 2011, it was a different ballgame. I had a car that was actually set up for me, I was comfortable and secure behind the wheel and my confidence grew with each race.  

With a few wins under my belt, I was determined to get over my fear of having passengers in the car, while also encouraging more people to get interested and involved. This has been my new passion ever since—educating the public on autocross, taking people for rides, making them smile and building friendships. It’s not too often that people have the opportunity to travel the county and talk to as many people as I do. The ability to meet all different types of people, build relationships and get people involved in the automotive industry, whether it’s marketing, engineering, racing, etc., is what I love about being on the road. Making a difference (even if it’s a small one) in people’s everyday lives is what I enjoy most.

There aren’t very many women in motorsports. Is being female an advantage or disadvantage?

I struggled with the concept that I was a woman racing in a man’s sport. When I first started racing, there were more bad than good comments each time I went out and drove. I heard people say they shouldn’t let females go out there and drive, that I was in last because I was a female, etc. These did not get to me as much as the sexist comments did. I had guys who would approach me with the intent to hit on me—they didn’t take me seriously as a competitor. At the time, Stacy Tucker from DSE and I were the only women consistently competing in the Goodguys autocross in the Midwest and on the East Coast. It was definitely tough. In 2010, more and more females started coming out with their cars. The West Coast always had female drivers, such as Mary Pozzi. As more females started to come out, people weren’t as shocked to see a woman behind the wheel. It was also nice because all the women started to form a close bond and help each other out—and we started to win.

On the flip side, our industry still has a gender bias. I can’t express how frustrating it is when someone walks up to our trailer to ask a question and will refuse to talk to me, wanting to wait for one of the guys to become available so they can ask them. I had a particular case during one show where a guy refused to talk to me because he didn’t think I knew what I was talking about since I was female. When he finally spoke with our truck driver, our truck driver referred him right back to me. I ended up building a custom intake for his car right at our booth, and he came back the next day saying how happy he was.

It’s extremely hard not to get upset at the time, but I have learned to make these my little missions. I know that I will not be the woman to break down all the stereotypes about females in the automotive industry, but if I can work on one person at a time, that makes a difference.

What would you tell girls who see you race at events around the country?

Have confidence! Females, males, young, old… I can’t tell you how many people I have had come up to me and say, “I wish I could do that, but I don’t think I would be any good.” I am a strong believer that any type of racing will make you a better driver. Autocross helps teach car control and forces you to get to know your car better. I like to talk to my passengers now and point out things the car is doing while we are on the course. This way they are also learning. 

My confidence speech goes way further than just the automotive and racing realm, though. I usually reassure any girl who comes up and asks me questions to just be herself. Don’t try to fit in with the guys, don’t try to talk like them or be over confident to make an impression. I have learned that people respect you for just being yourself.  

Everyone always comments, though, on how I always have a smile on my face; I am always laughing and how it looks like I am always having a good time. There are times when I am frustrated at my driving for the day or the track may not be ideal, and there are times that I have let my frustration show. So the most important lesson I have learned while on the road is positivity. No matter what happens, what place I am in or anything for that matter, as long as I keep a smile on my face and stay positive, it really makes a good impression on others. Fake it till you make it!

Final thoughts?

I am not a dress up, wine-and-dine kind of gal, but I have a lot of respect for those types of businesswomen. I prefer to get my hands dirty, work on the Camaro, go out and beat up on the boys. With that, I have control over how I am perceived and how I can encourage other younger females to get involved and have the confidence to succeed in anything they do.

A manufacturers’ measuring session will be held for the new Nissan NV200 Cargo Van, August 23, 2012, in Novi, Michigan.

Nissan LCV Aftermarket Engineering will hold a manufacturers’ measuring session for the new NV200 Cargo Van, August 23, 2012, from 10:00 a.m.–2:00 p.m. in Novi, Michigan. Lunch will be provided.

The number of attendees is limited, so if you are interested, please send an e-mail prior to August 14, 2012, to Lynn McNeill-Haugwitz at mcneill@nrd.nissan-usa.com. Include your company name plus the names, phone numbers and e-mail address for each person who will attend.

If you have any questions, please contact Lynn McNeill-Haugwitz at 248-488-4861.

	If you are looking for a booth vehicle for the 2012 SEMA Show, consider making an announcement in SEMA eNews.

If you’re looking for a vehicle for your booth, simplify your search by making an announcement in SEMA eNews. The publication is distributed to more than 100,000 industry professionals, including numerous vehicle builders and customizers.

Through an announcement in SEMA eNews, you will be able to define the type of vehicle you are looking for, helping you to reach a large number of vehicle owners and builders effectively. The vehicle builders and owners will be able to contact you directly.

To submit an announcement, you must be a 2012 SEMA Show exhibitor. Send your company's name, booth number, type of vehicle you are seeking and contact information to eNews@sema.org. Make sure to include "Seeking Project Vehicle" in the subject line of the e-mail.

More information on the SEMA Show is available at www.SEMAShow.com. Exhibitors: Access the Exhibitor Manual at www.SEMAShow.com/esm. For more information on displaying a booth vehicle, visit www.SEMAShow.com/boothvehicles.

 

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Exhibitors Looking for a Display Vehicle

Direct Lift/VSG Group: Booth #10339. The exhibitor will have a four-post lift set up in its booth and would have the vehicle raised to full rise, setting on the locks for the duration of the Show. The product is black, so a nice, clean vehicle that would look nice under the lights is desired. Contact: Donnie Bruther, 866-347-5438. dbruther@directlift.com.

Pittman Outdoors: Booth #30218. Toyota Tacoma 6-ft. long-bed truck to display the company's products. Only the truck bed will be used to showcase the company's air mattresses. No modifications, bolt-ons or attachments are needed. Contact: Rick Fletcher, 562-926-6660, rfletcher@truckairbedz.com. 

REDI-Sensor: Booth #40276. Ford Raptor or Chevrolet or Ford 2500 or 3500 Series Pick. Contact: AnnaMaria Blose, 610-289-0488, ext. 4002. annamaria.blose@continental-corporation.com.

	If you are looking for a booth vehicle for the 2012 SEMA Show, consider making an announcement in SEMA eNews.

If you’re looking for a vehicle for your booth, simplify your search by making an announcement in SEMA eNews. The publication is distributed to more than 100,000 industry professionals, including numerous vehicle builders and customizers.

Through an announcement in SEMA eNews, you will be able to define the type of vehicle you are looking for, helping you to reach a large number of vehicle owners and builders effectively. The vehicle builders and owners will be able to contact you directly.

To submit an announcement, you must be a 2012 SEMA Show exhibitor. Send your company's name, booth number, type of vehicle you are seeking and contact information to eNews@sema.org. Make sure to include "Seeking Project Vehicle" in the subject line of the e-mail.

More information on the SEMA Show is available at www.SEMAShow.com. Exhibitors: Access the Exhibitor Manual at www.SEMAShow.com/esm. For more information on displaying a booth vehicle, visit www.SEMAShow.com/boothvehicles.

 

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Exhibitors Looking for a Display Vehicle

Direct Lift/VSG Group: Booth #10339. The exhibitor will have a four-post lift set up in its booth and would have the vehicle raised to full rise, setting on the locks for the duration of the Show. The product is black, so a nice, clean vehicle that would look nice under the lights is desired. Contact: Donnie Bruther, 866-347-5438. dbruther@directlift.com.

Pittman Outdoors: Booth #30218. Toyota Tacoma 6-ft. long-bed truck to display the company's products. Only the truck bed will be used to showcase the company's air mattresses. No modifications, bolt-ons or attachments are needed. Contact: Rick Fletcher, 562-926-6660, rfletcher@truckairbedz.com. 

REDI-Sensor: Booth #40276. Ford Raptor or Chevrolet or Ford 2500 or 3500 Series Pick. Contact: AnnaMaria Blose, 610-289-0488, ext. 4002. annamaria.blose@continental-corporation.com.

The U.S. Marines is seeking to expand their base at Twentynine Palms, California, to include nearly 189,000 acres of adjacent land owned by the Bureau of Land Management (BLM). The land is a designated off-highway vehicle (OHV) recreation area and site of “King of the Hammers” and other OHV events throughout the year. The Marines would provide the OHV community with limited access to 40,000 acres for 10 months per year. 

SEMA is working with the Off-Road Business Association (ORBA), American Motorcyclist Association (AMA) and others in the “Save Johnson Valley” Coalition to preserve OHV access to Johnson Valley. The Coalition has proposed that the BLM retain ownership of the land and issue the Marines special-use permits for the two months per year they need the land for large-scale training exercises.   

The Marines' proposal is contained in a long-awaited final environmental impact statement (FEIS). Any land transfer requires congressional approval. The Coalition is working with members of Congress to provide due consideration of the BLM special permit approach. At the Coalition’s request, the U.S. House of Representatives has included a provision in the upcoming Defense Authorization Act that would require the Marines to study alternative ways to share the land with the OHV community. The Senate is expected to include the same provision in its version of the bill.  

For more information on Johnson Valley, contact Stuart Gosswein at stuartg@sema.org.

The U.S. Marines is seeking to expand their base at Twentynine Palms, California, to include nearly 189,000 acres of adjacent land owned by the Bureau of Land Management (BLM). The land is a designated off-highway vehicle (OHV) recreation area and site of “King of the Hammers” and other OHV events throughout the year. The Marines would provide the OHV community with limited access to 40,000 acres for 10 months per year. 

SEMA is working with the Off-Road Business Association (ORBA), American Motorcyclist Association (AMA) and others in the “Save Johnson Valley” Coalition to preserve OHV access to Johnson Valley. The Coalition has proposed that the BLM retain ownership of the land and issue the Marines special-use permits for the two months per year they need the land for large-scale training exercises.   

The Marines' proposal is contained in a long-awaited final environmental impact statement (FEIS). Any land transfer requires congressional approval. The Coalition is working with members of Congress to provide due consideration of the BLM special permit approach. At the Coalition’s request, the U.S. House of Representatives has included a provision in the upcoming Defense Authorization Act that would require the Marines to study alternative ways to share the land with the OHV community. The Senate is expected to include the same provision in its version of the bill.  

For more information on Johnson Valley, contact Stuart Gosswein at stuartg@sema.org.

SEMA Show Exhibitors: Get your parts on more vehicles at the 2012 SEMA Show by offering products to builders through the Products for Project-Vehicle Builders list. The list is a simple way to connect manufacturers looking for additional product exposure at the SEMA Show with the builders who design and create the vehicles that grab the attention of media and buyers from around the world.

Product-placement opportunities such as these are so beneficial that manufacturers often offer products for free or at a greatly reduced rate. To participate in the list, access the Products for Project-Vehicle Builders form.

The latest addition to the list will be included each week in SEMA eNews, when available. The list is open to exhibitors of the 2012 SEMA Show only and is intended to build awareness for SEMA Show exhibitors and their products.

For questions or additional information, contact Jason Catullo at jasonc@sema.org 909-978-6713.

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Latest Products Offered

Engine/Underhood Components

Champion Oil: Racing oil, hot rod oil, diesel performance oil. Contact: Karl Dedolph, kdedolph@championbrands.com, 660-890-6231. Website: www.championsusechampion.com.

Classic Design Concepts: The 2013 Mustang GT Shaker cold air induction unit designed for maximum appeal with its cast aluminum hood scoop system is now available for SEMA builds. Contact: Jake Lane, jl@classicdesignconcepts.com, 866-624-7997. Website: www.classicdesignconcepts.com.

Exterior Components/Accessories

Advantage Truck Accessories: Folding soft vinyl tonneau cover, folding hard tonneau cover, windshield cover. Contact: Jeff Fink, jfink@advantagetruckaccessories.com, 574-293-0979. Website: www.atacovers.com.

Classic Design Concepts: We offer a variety of OE quality restyling components for 2013 Mustang V6 and GT models, such as the performance grille, rear fascia vents, decklid trim panel, and Coyote side badges. Contact: Jake Lane, jl@classicdesignconcepts.com, 866-624-7997. Website: www.classicdesignconcepts.com.

Golight Inc.: Portable and permanent mount remote control searchlights. Fixed-mount LED work lights/off road lighting. Contact: Shawna Matson, shawna@golight.com, 308-278-3131.

Lazer Star Lighting Products: Six-inch to 50-inch, 10-watt LED light bars and three-watt LED light bars. HID lights, bumper lights, roof lights, auxiliary lights for Jeeps/Trucks/UTVs or any automotive application. Contact: Suzi Cusimano, suzi@lazerstar.net, 805-226-8200. Website: www.lazerstar.net.

Retro Rack: Billet adjustable power steering system. Greg Lovell, glovell@gmail.com, 805-254-4835. Website: www.retrorack.com.au.

Rigid Industries: Exterior auxiliary LED lights, forward projecting. Discounted or comped on a case-by-case basis. Contact: Taylor Anderson, twa@rigidindustries.com, 480-655-0100. Website: www.rigidindustries.com. 

Previous Submissions

Engine/Underhood Components

Advanced Clutch Technology Inc. (ACT): Clutches and flywheels. Contact: Daniel Starksen, 661-940-7555, daniels@advancedclutch.com. Website: www.advancedclutch.com.

AEM Induction Systems: Full line of high-performance air intake systems and air filters for sport compact, modern-day musclecars and trucks and SUVs, including gas and diesel applications. Contact: Lucio Tapia, 800-992-3000, luciot@aemintakes.com.

AIRAID Filter Co.: New cold air intake systems for the 2013 Scion FR-S and Subaru BRZ! Unlimited supply available! Contact: Brian Paravicini, brian@airaid.com, 602-652-9724. Website: www.airaid.com.

American Truck Technology: Exotic "Big Mouth" stainless steel exhaust tips for light-duty trucks with non-traditional profiles featuring triangles, tear drops and ovals. Contact: Jeff Liu, 855-288-8782, jeff.liu@americantrucktechnology.com. Website: www.americantrucktechnology.com.

AMSOIL Inc.: Synthetic motor oil & drivetrain fluids. Contact: Ed Newman or Jamie Jarvi, info@amsoil.com, 715-399-6557. Website: www.AMSOIL.com.

Champion Oil: Champion produces and blends more than 300 products, including fuel, oil, engine additives and lubricants for the racing, automotive, heavy truck, agricultural, industrial and specialty markets. Contact: Karl Dedolph, 660-890-6231, kdedolph@championbrands.com. Website: www.championsusechampion.com.

CORSA Performance Exhausts: Premium, stainless steel, high-performance exhaust systems for the newest cars and trucks. Contact: Casey Milano, 330-244-9980, casey@mcculloughpr.com. Website: www.corsaperformance.com.

DeatschWerks: Flow-matched fuel-injector sets (up to 2,200cc). Contact: Greg Brungardt, 405-217-0718, Greg@DeatschWerks.com. Website: www.DeatschWerks.com.

Design Engineering Inc.: DEI heat protection, CryO2 cryogenic air charge cooling system, Boom Mat sound deadening materials, Ny-Trex nitrous systems and components and SPA turbo components. Contact: Tom Miller, 440-930-7940, tmiller@designengineering.com. Website: www.designengineering.com.

DevilsOwn Injection: Progressive water methanol injection kit. Contact: Chance McClurkin, 405-470-4356, chance@alcohol-injection.com. Website: www.alcohol-injection.com.

Edge Products/Superchips: Performance tuning and data monitoring products for gas and diesel trucks, cars, SUVs and Jeeps. Products include: Edge Insight CS/CTS, Evolution CS/CTS, Juice with Attitude CS/CTS, EvoHT, Superchips Flashpaq, VIVID Linq, TrailDash, TrailJammer TDX and Cortex. Contact: Jim McGinn, 770-846-0327, jmcginn@powerteq.com. Website: www.edgeproducts.com or www.superchips.com.

Granatelli Motor Sports Inc.: Late-model Ford, Chevy and Dodge ignition coils, cold air intake systems, mass airflow sensors. Contact: J.R. Granatelli, 805-486-6644, jrgranatelli@granatellimotorsports.com. Website: www.granatellimotorsports.com.

Haltech Engine Management Systems: Engine Management systems wire in and PNP including ignition systems and display dashes. Contact: Steve Nichols, Steve@haltech.com, 760-598-1941. Website: www.haltech.com.

K&N Engineering Inc.: High-flow intake systems, OE replacement air filters, high-performance oil filters for most vehicles and powersports applications. Contact: Lucio Tapia, 951-826-4000, ext. 4350, luciot@knfilters.com. Website: www.knfilters.com.

Maradyne High Performance Fans: High-performance cooling fans, including the dual 12-in. Jetstreme Platinum fan, plus a variety of heaters and accessories. Contact: Casey Milano, 330-244-9980, casey@mcculloughpr.com. Website: www.maradynehp.com.

ProCharger: Intercooled ProCharger supercharger systems. Cary Pangrac, 913-338-2886, cary.pangrac@procharger.com. Website: www.procharger.com.

Odyssey Battery by EnerSys: High-performance batteries and battery chargers. Contact: April Lowther, april.lowther@enersys.com, 610-208-1729. Website: www.odysseybattery.com.

Quick Time Performance: AR3 stainless steel mufflers. Contact: Barry Adler, 973-513-9955, sales@quicktimeperformance.com.

Road Magnet Performance Springs: Precision mechanical springs. Contact: Mark Habicht, 410-686-9100, mark@roadmagnet.com. Website: www.roadmagnet.com.

S&B Filters Inc.: Cold air intake kits for gas and diesel trucks. Contact: Ryan Herold, rherold@sbfilters.com, 909-232-8920. Website: www.sbfilters.com.

Warrior Products: HoodLift by Warrior Hood strut kits for Jeeps. Contact: Jason Roy, jason@warriorproducts.com, 503-691-8915. Website: www.warriorproducts.com. 

XS Power Batteries: Batteries, chargers, billet hold downs, power cable and other electrical accessories. Contact: Nathan Way, 888-497-7693, nathan@xspowerbatteries.com. Website: www.4XSPower.com.

Exterior Components/Accessories

American Force Wheels: five-lug, six-lug, eight-lug, 10-lug dually and SRW truck wheels. Contact: Deyan Font, 800-620-6259, deyan@americanforcewheels.com. Website: www.americanforcewheels.com.

American Truck Technology: Exotic chrome accessories for large 22.5-in. wheels and dramatic "Big Mouth" stainless steel exhaust tips with non-traditional profiles, featuring triangles, tear drops and ovals. Contact: Jeff Liu, 855-288-8782, jeff.liu@americantrucktechnology.com. Website: www.americantrucktechnology.com.

AnzoUSA: Headlights, taillights, third brake lights, universal lighting and off-road lights. Contact: Shaun Callaway, 909-590-8618, ext. 111, shaun@anzousa.com. Website: www.anzousa.com.

APS Auto Parts Specialist Inc.: Aluminum billet grille, stainless steel wire mesh grille, CNC perimeter grille, EZ wire mesh grille. Contact: Paul Chen, 866-837-1277 ext. 204, paul@apsautoparts.com. Website: www.apsautoparts.com.

A.R.E. Accessories LLC: Fiberglass truck caps and tonneau covers. Contact: Casey Milano, 330-244-9980, casey@mcculloughpr.com. Website: www.4are.com.

Armano-XIX Wheels: 20-in. and 22-in. staggered wheels with stainless-steel chrome lip; 18-in., 20-in., 22-in., 24-in. and 26-in. chromed and painted wheels for SUVs. Contact: Jenny Hindmann, 626-350-9000. Website: www.xixwheels.com.

BASF Refinish: BASF Foose colors, R-M Carizzma (Candy) paint, Glasurit and Limco finishes available. Products include primer, color and clear for selected vehicles. Contact: Brian Fox, 717-577-6449, brian.fox@basfpaintnews.com. Websites: www.basfrefinish.com, www.basfpaintnews.com and www.carizzmacolor.com.

BMF Wheels: BMF Death Metal Black mesh grilles are available for Chevy, Dodge, Ford and Toyota. Contact: Blake Ramthun, 888-313-2580, blake@bmfwheels.com. Website: www.bmfwheels.com.

Ce'zzanne Collection: Custom aluminum alloy wheels, black art (one-piece cast-black painted and machined), Cezzanne Collection (two-piece forged rim-chrome, painted and machined). Contact: Larry Brown, 213-663-6013, larry@envythefuture.com. Website: www.blackartwheels.com or www.cezzannecollection.com.

Convert-A-Ball Distributing: The original Convert-A-Ball interchangeable tow ball system—cushioned ball mounts (both 2-inch and 2-1/2-inch receiver). Contact: Denis Cheatham, info@convert-a-ball.net, 308-254-7115. Website: www.convert-a-ball.net.

Delta Tech Industries LLC: Driving lights, fog lights, headlights and auxiliary lights. Contact: Tom Ameduri, 909-673-1900, tom@deltalights.com. Website: www.deltalights.com.

EGR Inc.: Complete sets of bolt-on style, rugged style and OEM style fender flares. In-channel window visors and hood shields. Also integrated full side steps for CUV applications. Contact: Thomas Hornbake, thornbak@egrusa.com, 909-923-7075. Website: www.egrusa.com.   

Extang/TruXedo/BedRug/UnderCover: Extang Tonneau Covers. Contact: Steve Kelley, 734-434-3516, skelley@extang.com. Also offering the TonneauMate tonneau toolbox. Contact: Joel Mohlenhoff, joel.mohlenhoff@truxedo.com, 651-731-5334. Website: www.extang.com.

Go Rhino! Products/Big Country: New Dominator D4 sidesteps, heavy-duty grille guards, 4-, 5- and 6-in. oval sidebars, hitch steps, bed bars, bed rails and exhaust tips. Contact: Kathryn Reinhardt, 888-427-4466, kathryn@gorhino.com. Website: www.gorhino.com or www.bigcountryauto.com.

Mickey Thompson Performance Tires & Wheels: M/T Metal Series steel wheels with black powder coat available in 15-inch, 16-inch and 17-inch sizes. Available for most popular Jeeps, pickups and 4x4s. Street Comp ultra-high performance tires available for 17- to 20-inch wheel sizes. Classic big rig wheels (20x9 or 20x11) for simulated "big rig" look. Contact: Willy Woo, wwoo@mickeythompsontires.com, 800-222-9092, ext. 3754. Websites: www.mickeythompsontires.com/metal, www.mickeythompsontires.com/street.php?item=StreetComp, www.mickeythompsontires.com/wheels.php?item=ClassicBigRig.

ORACLE Lighting: ORACLE headlight halo kits featuring high-powered SMD rings in a variety of colors to match any theme. Contact: Jonathan Barber or Matthew Alesich, 800-407-5776, jonathan@oraclelights.com. Website: www.oraclelights.com.

Prestige Fender Flares: Pickup fender flares. Contact: Jim Wortham, jimw@prestigefenderflares.com, 888-762-8608.

Ranch Hand Truck Accessories: Heavy-duty grille guards; front bumper replacements; bullnose bumper replacements; back bumpers; headache rack systems; toolboxes; steps for Chevy, Dodge, GMC, Ford, Toyota and Jeep vehicles. Contact: Cherise Ratliff, 361-594-4608, ext. 118, cratliff@ranchhand.com. Website: www.ranchhand.com.

Raptor Series: Three-inch stainless round nerf bars, four-, five- and six-inch stainless/black cab length oval step tubes, four-, five- and six-inch stainless/black wheel-to-wheel oval step tubes, seven-inch stainless steel running boards, stainless truck bedrails. Contact: Mike McGinnis, 877-769-3765, ext. 303, mike@raptorseries.com. Website: www.raptorseries.com.

Retrax Truck Bed Covers: The complete line of Retrax retractable pickup bed covers are available. Contact: Andy Nephew, 701-746-5596, anephew@retrax.com. Website: www.retrax.com.

RK Sport Inc.: Fiberglass and carbon fiber: hoods, trunk spoilers and miscellaneous body parts. Urethane ground effects kit, body kits, bumpers, spoiler and small miscellaneous accessories. Contact: Sean Tito, 951-894-7883, sean@rksprot.com. Website: www.rksport.com.

Shining Monkey Corp.: Car polish, wax, wash, tire dressing, quick detailer, matte paint cleaner/protector and vinyl wrap cleaner/protector. Contact: Shining Monkey, 888-2656-8615, info@shiningmonkeycorp.com. Website: www.shiningmonkeycorp.com.

StreetGlow Inc.: LED lighting. Contact: Jack Panzarella, 973-709-9000, ext. 103, jackp@streetglow.com. Website: www.streetglow.com.

Strike Force Zebra: JK Wrangler half doors. Contact: Bill Ball, 661-310-7829, billb@strikeforcezebra.com. Website: www.strikeforcezebra.com.

Truck Accessories Group-LEER/Century/Raider/Pace Edwards: Includes Leer and Pace Edwards. The member companies are manufacturers of a wide variety of fiberglass, aluminum truck caps, tonneaus and retractable covers for pickups used in the truck cap, fleet and commercial industries. TAG products maximize hauling capacity for work trucks and fleets with versatile products. Contact: Patricia Stewart, 916-771-0196, pstewart@truckgroup.com. Website: www.truckgroup.com/brands.

UASG: Professional application by 3M Certified Graphic Installation Companies for self adhesive vinyl decals, specialty films and wraps on vehicles. Contact: Julie Martin, 888-579-9793, Feedback@uasg.org. Website: www.uasg.org.

Vossen Wheels: Vossen Wheels, 19- to 22-in. Contact: Jav, 305-463-7778, jav@vossenwheels.com. Website: www.vossenwheels.com.

VPR4X4 Bumpers: Custom-built off-road bumpers. Contact: Deyan Font, 888-847-3779, deyan@vpr4x4.com. Website: www.vpr4x4.com.

Warrior Products: Body armor, bumpers, tube flares for Jeep and FJ Cruiser. Contact: Jason Roy, jason@warriorproducts.com, 503-691-8915. Website: www.warriorproducts.com. 

Weld Racing LLC: Weld Racing is featuring 17- and 20-in. wheels for trucks up to 14 in. wide, 17- and 19.5-in. wheels for dually trucks, and 15-, 17-, 18- and 20-in. wheels for high-performance cars up to 17.5 in. wide. Also featured are 16x6 forged trailer wheels that match the truck designs. All are forged aluminum and all are made in the USA. Contact: Gregory Smith, 816-423-5712, gsmith@weldracing.com. Website: www.weldracing.com.

Westin Automotive: Wade sure-fit floor/cargo mats. Contact: Antoinette Belton, abelton@westinautomotive.com, 626-960-6762, ext. 456. Website: www.westinautomotive.com.

Interior Components/Accessories

Alea Leather Specialist Inc.: Distributor and manufacturer of premium-quality leather seat covers and car accessory products throughout North America. Contact: www.alealeather.com/eng/news_detail.php?cat_id=1&id=114. Website: www.alealeather.com.

BedRug Inc.: BedRug or BedTred truck bedliner, TrailerWare interior protective wall covering kit, Jeep protective covering (similar to BedRug and BedTred). Contact: Ryan Herman, 734-372-8120, rherman@bedrug.com. Website: www.bedrug.com.

BOLT Locks by STRATTEC: Padlocks, receiver hitch locks, cable locks, spare tire locks, tailgate handle locks and toolbox retrofit handle kits. Contact: Casey Milano, 330-244-9980, casey@mcculloughpr.com. Website: www.boltlock.com.

Delta Tech Industries LLC: LED interior lights. Contact: Tom Ameduri, 909-673-1900, tom@deltalights.com. Website: www.deltalights.com.

Haltech Engine Management Systems: Wideband far kit with display. Contact: Steve Nichols, Steve@haltech.com, 760-598-1941. Website: www.haltech.com.

Intellitronix Corp.: Digital LED gauges and tachometers. Contact: Joe Young, 440-413-5003, joe.young@intellitronix.com. Website: www.intellitronix.com.

Monster Hooks Inc.: Monster Hook, Mini Monster Hook, The Ultimate Recovery Hook! Diesel Hex Flo Exhaust Tips. Contact: Marco Najarro, 408-313-0716, marco@monsterhooksinc.com. Website: www.monsterhooksinc.com.

RAM Mounting Systems: iPad, tablet, cell phone, laptop and netbook mounts. Contact: Jacob Parker, 206-763-8361, ext. 111, jacob.parker@rammount.com. Website: www.rammount.com.

StreetGlow Inc.: LED lighting. Contact: Jack Panzarella, 973-709-9000, ext. 103, jackp@streetglow.com. Website: www.streetglow.com.

Quiet Ride Solutions: AcoustiShield thermal acoustic auto insulation (pre-cut, ready-to-install kits) and firewall insulation panels for 1,200 popular cars and trucks. Contact: Timothy Cox, 209-942-4777, timcox@quietride.com. Website: www.quietride.com.

Roadwire: Leather interiors and sunroofs. Contact: Tracy Pena, tracyp@roadwire.com, 877-762-3947. Website: www.roadwire.com.

VDO Instrumentation & Accessories: VDO gauges and accessories. Contact: AnnaMaria Blose, 610-289-0488, annamaria.blose@continental-corporation.com. Website: www.vd-gauges.com.

Warrior Products: Dashboards, dash overlays, interior grab handles for Jeeps. Contact: Jason Roy, jason@warriorproducts.com, 503-691-8915. Website: www.warriorproducts.com.

XS Power Batteries: 0, 2, 4, and 8 AWG power and ground wire with accessories. Contact: Nathan Way, 888-497-7693, nathan@xspowerbatteries.com. Website: www.4XSPower.com.

Suspension/Brake Components

ADDCO Industries Inc.: ADDCO is a leading manufacturer of performance sway bars, celebrating its 50th anniversary. Go to the company's website and the online catalog to find your specific application. If it isn't listed, call to see if it's in production or a custom sway bar can be made. Contact: Jason R. Sakurai, spdnmotion@yahoo.com or jason@addco.net, 828-260-2324. Website: www.addco.net. 

BMF Wheels: BMF leveling kits available for Chevy, Dodge, Ford, Toyota, Nissan and Jeep. Contact: Blake Ramthun, 888-313-2580, blake@bmfwheels.com. Website: www.bmfwheels.com.

Eibach: Eibach sport suspension springs for the new Camaro, Challenger, Scion FR-S, Subaru BRZ, BMW 3-Series and more. Contact: Tony Jackson, tjackson@eibach.com, 951-256-8300. Website: www.eibach.com. 

E-Stopp: Aftermarket push-button electronic E-brake. Contact: Jonathan Mill, jmill@estopp.com, 562-602-2842.

Granatelli Motor Sports Inc.: ’10–’13 Camaro suspension and brake upgrades; ’79–’12 Mustang suspension and brake upgrades. Contact: J.R. Granatelli, 805-486-6644, jrgranatelli@granatellimotorsports.com. Website: www.granatellimotorsports.com.

Hellwig Products Co. Inc.: Sway bars, air springs. Contact: Melanie White, mwhite@hellwigproducts.com, 559-799-3642. Website: www.hellwigproducts.com.

MGP Caliper Covers: MGP Caliper Covers. Custom logo engravings and custom paint also available for approved candidates. Contact: Ben Wong, 877-995-0003, ben.wong@calipercovers.com. Website: www.calipercovers.com.

ProRYDE Suspension Systems: Lift and leveling kits, tunable front and rear ride height to achieve your exact look, suspension geometry components, adjustable camber/caster ball joints, pinion angle cam bolts, etc. Contact: Shawn Leibfried, 888-813-7933, shawn@northstarmfg.com. Website: www.proryde.com.

Road Magnet Performance Springs: Precision suspension springs. Contact: Mark Habicht, 410-686-9100, mark@roadmagnet.com. Website: www.roadmagnet.com.

Superlift Suspension Systems: Suspension lift and leveling systems and related off-road accessories for light truck, Jeep and SUV applications. Contact: Joey Arbogast, 318-397-3024, jarbogast@superlift.com. Website: www.superlift.com.

Other Products & Services

BMF Wheels: Available for Chevy, Dodge, Ford, Toyota, Nissan and Jeep, including 17x9, 18x9 and 20x9 in EZ-FIT wheel offerings for leveled and lifted applications, and 20x10, 22x9.5, 22x10.5 and 24x10.5 wheel offerings for lifted applications. Contact: Blake Ramthun, 888-313-2580, blake@bmfwheels.com. Website: www.bmfwheels.com.

DeatschWerks: Fuel pumps. Contact: Greg Brungardt, 405-217-0718, Greg@DeatschWerks.com. Website: www.DeatschWerks.com.

Excalibur Wheel Accessories/McLEAN Wire Wheels: Vintage wheels and wheel accessories. Contact: Robert Klippel, bob@excaliburwheel.com, 909-923-8300. Website: www.excaliburwheelaccessories.com.

Extang/TruXedo/BedRug/UnderCover: Bed lights. Contact: Steve Kelley, 734-434-3516, skelley@extang.com. Website: www.extang.com.

Firestone Industrial Products: Complete suspension solutions that include Ride-Rite, Sport-Rite, Coil-Rite and Level-Rite air helper springs, plus the R4Tech hybrid air suspension system, designed to maximize the safe load-carrying capacity, stability and ride quality of cars, trucks and SUVs. Contact: Casey Milano, casey@mcculloughpr.com, 330-244-9980. Website: www.ride-rite.com.

Haltech Engine Management Systems: Wideband kits with display. Contact: Steve Nichols, Steve@haltech.com, 760-598-1941. Website: www.haltech.com.

Hornblasters Inc.: Air horns/train horns. Contact: Rigo, 813-783-8058, ext. 305, Rigo@HornBlasters.com, Website: www.HornBlasters.com.

Squash Performance: High-flow, in-tank dual and triple pump fuel systems for ’03+ Ram, ’10+ Camaro, Dodge Charger/Magnum/Challenger, Mazda Speed 3 and 6, Pontiac G8 and Lexus IS. Contact: Andy Quaas, 262-724-8035, aquaas@squashperformance.com. Website: squashperformance.com.

StreetGlow Inc.: LED lighting. Contact: Jack Panzarella, 973-709-9000, ext. 103, jackp@streetglow.com. Website: www.streetglow.com.

Truck Accessories Group-LEER/Century/Raider/Pace Edwards: Fiberglass caps and tonneaus, aluminum commercial caps, retractable tonneau covers. Contact: Patricia Stewart, 916-771-0196, pstewart@truckgroup.com. Website: www.truckgroup.com/brands.