Webinar: The Psychology of Search & The Findability Formula - What is Really in the Mind of the Online Searcher?

Presented by: Heather Lutze, Findability Consulting

To succeed in any business, you have to attract the right customers and persuade them to buy. But on the Internet, people only see what the search engines point to, and competition for top spots is fierce. So how do you ensure that your business gets found when prospects are searching for solutions? What are they really thinking BEFORE they search and what motivates them to buy on your site?

Join Heather Lutze, Findability Consulting, and the SEMA Education Institute (SEI) for a webinar on Thursday, August 30, 10:00 a.m. (Pacific) as they explore the psychology of search.

Your head will be buzzing with new ideas and a greater understanding of how search engines find you, including what tangible steps you can take to direct a successful online marketing campaign.

This presentation is about the underlying strategy, tactics and tools you can use to successfully market your business and get found online, through a combination of strategies such as SEO, PPC and social media. This is the Findability Formula – a holistic approach to dominating search results and market share online.

This presentation will give you a preview of the SEMA Online Marketing Conference program by Heather Lutze:

  • How to get found online with the "Findability Formula"
  • How to find keywords and optimize your search results
  • Overview of the materials that will be covered more in-depth at the SEMA Online Marketing Conference

Don't miss this opportunity to gain a greater understanding of the psychology of search. Join Heather and SEI on Thursday, August 30, at 10:00 a.m. (Pacific).

Participate live or download the webinar when it's convenient. And remember: SEMA webinars are free to SEMA members and only $29 for non-members.


* Please be sure that you're logged in to your MySEMA
account to obtain your free webinar registration. Don't know your username and
password? Contact SEMA Customer Service, member@sema.org or call us at


$29 for Non-Members

Date / Time: 
Thursday, August 30, 2012 -
10:00am to 11:00am
(909) 978-6655
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