Toyota Motor Sales U.S.A. recently announced the launch of its Toyota Racing Dream Build Challenge, a vehicle-modification build competition where fans get to determine the winner. Fans throughout the world will be able to visit www.ToyotaRacingDreamBuild.com to watch the builds come to life through a series of "minisodes."
The final builds will be unveiled during the Toyota press conference on Tuesday, October 30, the opening day of the 2012 SEMA Show. Fans will be able to tune in to watch the entire press conference and the action unfold in real time.
NASCAR stars Kyle Busch and Clint Bowyer will modify a Camry sedan and Prius hybrid, respectively, while NHRA standouts Antron Brown and Alexis DeJoria will build a Sequoia SUV and a Tundra pickup. Though the drivers are competing for glory against each other, the real victor will be the winning driver's charity of choice, which will receive a $50,000 check from Toyota.
"The Toyota Racing Dream Build Challenge highlights Toyota's commitment to great cars, great racing and our great fans," said Keith Dahl, Toyota national motorsports and engagement marketing manager. "Each driver was given the same resources to ensure a fair fight, and we are thrilled to see it all unfold."
Voting opens on October 20 and will be available for 10 days. Fans will be able to vote once per day via Facebook and enter to win prizes, including a Toyota Racing "Dream Trip," which will be given away to one lucky fan.
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| Kyle Busch's Rowdy Edition Camry gets a front-end treatment by the crew from Detroit Speed Inc., based in Charlotte, North Carolina. |
Clint Bowyer, along with Steve and Darell of RKM Performance Center in Charlotte, North Carolina, plan changes to his Tekked-Out Prius. |
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| The Motorsports Technical Center team in Torrance, California, connects the chassis, body and engine block on Antron Brown's Family Dragster Sequoia. |
The team at Racer Engineering in San Jacinto, California, is redesigning Alexis DeJoria's Toyota Tundra, making a Pre-Runner that performs both off-road and on-track. |