By Chad Simon

	The ’13 Honda Accord Sedan and Coupe were made available to SEMA-member manufacturers last week at American Honda headquarters in Torrance, California.
	Gavin Horlick of Voxx Products (right) says that Measuring Sessions refresh his enthusiasm for the industry by allowing him the chance to get back to the basics of the aftermarket community. "After inspecting the cars, SEMA members lingered and reconnected with industry friends, which provided valuable personal integration not often facilitated by modern online social platforms," he said.
	Sportier and slightly more upscale than its predecessor, the ’13 Civic EX Sedan lends itself to accessorization.
	Several wheel and tire manufacturers showed up to measure the all-new Acura ILX 2.4L.

Twenty-four manufacturers turned up to measure the completely redesigned ’13 Honda Accord Sedan and Coupe, Civic EX Sedan and all-new Acura ILX 2.4L during last week's SEMA Measuring Session at American Honda's headquarters in Torrance, California. With four different models available, manufacturers were eager to obtain the specs needed to prepare parts for a vehicle that is projected to be accessory-friendly.

SEMA Measuring Sessions provide an integration platform for different sectors of the aftermarket community. Members acquaint themselves with new vehicles before their release or immediately following their debut. Participants can question manufacturer representatives and offer their feedback regarding the new vehicles.

SEMA acquires first-production or pre-production test vehicles for the sessions, allowing wheel companies, performance groups and cosmetic restyling businesses to shorten the lead-time for new products. SEMA often gathers two or more vehicles for each session, increasing the value of each event. In this case, four Honda and Acura models were made available for specialty-parts manufacturers.

The Honda Accord Sedan and Coupe are all-new for 2013. The exterior length and wheelbase are slightly more compact; however, the inside is more spacious than the previous generation, with increased rear legroom and trunk volume. Fuel efficiency is also improved, with EPA-estimated highway ratings of 36 mpg for the four-cylinder model and 34 mpg for the V6. New technology includes Honda’s Earth Dreams, which is designed to further enhance fuel economy. The Sedan is available in LX, Sport, EX, EX-L, EX-L V6 and new Touring trim levels, while the two-door Coupe comes in LX-S, EX, EX-L and EX-L V6 trim levels.

Standard features include Bluetooth HandsFreeLink with audio streaming, USB/iPod integration, a rearview camera and an audio/information screen, dual-zone climate control, Pandora Internet radio integration, an SMS text messaging function and an Eco Assist driving system. Two Earth Dreams powertrains are currently available: an all-new 2.4L four-cylinder with direct injection, and a 3.5L V-6. In early 2013, the Accord lineup will add a new Earth Dreams 2.0-liter four-cylinder/two-motor plug-in hybrid system in the Accord PHEV Sedan.

The ’13 Civic EX Sedan is sportier and looks slightly more upscale with a sculpted front end and new open-mouth lower bumper with a horizontal chrome accent. It’s powered by a 140hp, 1.8L four-cylinder engine that is mated to a five-speed automatic transmission. EPA-estimated highway fuel economy rating is 39 mpg. The Civic Sedan features 16-in. alloy wheels and a 105.1-in. wheelbase. Technology features include XM Satellite Radio, Pandora Internet radio, Bluetooth HandsFreeLink, a rearview camera with guidelines and an SMS text messaging function.

The all-new ’13 Acura ILX 2.4L entry-level luxury sedan is designed with the youth market in mind. It is powered by a four-cylinder engine with 201hp mated to a six-speed manual transmission. EPA-estimated city ratings are 22 mpg and 31 mpg on the highway. Technology features include Bluetooth HandsFreeLink, Pandora Internet radio, a rearview camera and an SMS text messaging function. The ILX is equipped with 17-in. aluminum wheels and a 105.1-in. wheelbase.

“Honda owners virtually created the import tuner movement in the late ’80s
 and early ’90s, and vehicle personalization continues to be a big part of
 the Honda scene,” said Honda’s Chris Martin. “With an all-new Accord, a significantly updated Civic and the brand-new Acura ILX each winning new customers every day, we know that many of those buyers will look for opportunities to accessorize their
 vehicles. As a SEMA-member organization, we're glad to be able to offer
 vehicle Measuring Sessions to help the development of more quality
 personalization options for our customers.”

“I find Measuring Sessions to refresh my enthusiasm for the industry by allowing me the chance to get back to the basics of the aftermarket community,” said Gavin Horlick, vice president of Voxx Products. “Instead of sitting behind a desk selling product, answering questions or reviewing data reports, I can interact with the latest vehicles, which allow me to stay informed of advances in the OEM industry and think of ways to improve or expand my product offerings. The Measuring Sessions add value to my SEMA membership. Come and see for yourself what the Measuring Sessions can offer.” 



Measuring Sessions have also been a valuable part of SEMA’s Tech Transfer program, which grants SEMA manufacturing members access to vehicle CAD files provided directly from participating OEMs. The intent of the program is to help streamline production by minimizing or completely eliminating the necessity for reverse engineering. Chrysler, Ford, General Motors and Scion are currently participating in the program. SEMA Measuring Sessions and Tech Transfer Program are functions of SEMA's OEM department.

In addition to access to upcoming vehicles, SEMA Measuring Session participants can also ask questions of the participating OEM staff to learn more about the vehicles, the automaker's marketing plans, the intended audience and more.



The next SEMA Measuring Session features the ’14 Mazda6 and will be held January 30, at Mazda North American Operations Western Region Training Center in Irvine, California.

For additional information on Measuring Sessions, Tech Transfer and additional programs available through SEMA's OEM Relations department, visit www.sema.org/oem.



The ’13 Honda Accord Sedan and Coupe, Civic EX Sedan and Acura ILX 2.4L Measuring Session participants included:

Advanced Flow Engineering			McGard LLC
AEM Induction			MHT Wheels
American Eagle Wheel Corp.			MKW Alloy Inc.
American Tire Distributors			Nutek Wheels
Carlisle Tire and Wheel			Prothane Products
Coverking			Prestige Autotech Corp.
DC Sports/Pilot Auto			Spyder Auto
Discount Tire Co.			Vizualogic
Goodridge USA Inc.			Voxx Products
Hansen VTF Labs LLC			Wet Okole Hawaii
Inno Advanced Car Racks			Wheel Consultants Inc.
Konig			Wheel Pros

By Chad Simon

	The ’13 Honda Accord Sedan and Coupe were made available to SEMA-member manufacturers last week at American Honda headquarters in Torrance, California.
	Gavin Horlick of Voxx Products (right) says that Measuring Sessions refresh his enthusiasm for the industry by allowing him the chance to get back to the basics of the aftermarket community. "After inspecting the cars, SEMA members lingered and reconnected with industry friends, which provided valuable personal integration not often facilitated by modern online social platforms," he said.
	Sportier and slightly more upscale than its predecessor, the ’13 Civic EX Sedan lends itself to accessorization.
	Several wheel and tire manufacturers showed up to measure the all-new Acura ILX 2.4L.

Twenty-four manufacturers turned up to measure the completely redesigned ’13 Honda Accord Sedan and Coupe, Civic EX Sedan and all-new Acura ILX 2.4L during last week's SEMA Measuring Session at American Honda's headquarters in Torrance, California. With four different models available, manufacturers were eager to obtain the specs needed to prepare parts for a vehicle that is projected to be accessory-friendly.

SEMA Measuring Sessions provide an integration platform for different sectors of the aftermarket community. Members acquaint themselves with new vehicles before their release or immediately following their debut. Participants can question manufacturer representatives and offer their feedback regarding the new vehicles.

SEMA acquires first-production or pre-production test vehicles for the sessions, allowing wheel companies, performance groups and cosmetic restyling businesses to shorten the lead-time for new products. SEMA often gathers two or more vehicles for each session, increasing the value of each event. In this case, four Honda and Acura models were made available for specialty-parts manufacturers.

The Honda Accord Sedan and Coupe are all-new for 2013. The exterior length and wheelbase are slightly more compact; however, the inside is more spacious than the previous generation, with increased rear legroom and trunk volume. Fuel efficiency is also improved, with EPA-estimated highway ratings of 36 mpg for the four-cylinder model and 34 mpg for the V6. New technology includes Honda’s Earth Dreams, which is designed to further enhance fuel economy. The Sedan is available in LX, Sport, EX, EX-L, EX-L V6 and new Touring trim levels, while the two-door Coupe comes in LX-S, EX, EX-L and EX-L V6 trim levels.

Standard features include Bluetooth HandsFreeLink with audio streaming, USB/iPod integration, a rearview camera and an audio/information screen, dual-zone climate control, Pandora Internet radio integration, an SMS text messaging function and an Eco Assist driving system. Two Earth Dreams powertrains are currently available: an all-new 2.4L four-cylinder with direct injection, and a 3.5L V-6. In early 2013, the Accord lineup will add a new Earth Dreams 2.0-liter four-cylinder/two-motor plug-in hybrid system in the Accord PHEV Sedan.

The ’13 Civic EX Sedan is sportier and looks slightly more upscale with a sculpted front end and new open-mouth lower bumper with a horizontal chrome accent. It’s powered by a 140hp, 1.8L four-cylinder engine that is mated to a five-speed automatic transmission. EPA-estimated highway fuel economy rating is 39 mpg. The Civic Sedan features 16-in. alloy wheels and a 105.1-in. wheelbase. Technology features include XM Satellite Radio, Pandora Internet radio, Bluetooth HandsFreeLink, a rearview camera with guidelines and an SMS text messaging function.

The all-new ’13 Acura ILX 2.4L entry-level luxury sedan is designed with the youth market in mind. It is powered by a four-cylinder engine with 201hp mated to a six-speed manual transmission. EPA-estimated city ratings are 22 mpg and 31 mpg on the highway. Technology features include Bluetooth HandsFreeLink, Pandora Internet radio, a rearview camera and an SMS text messaging function. The ILX is equipped with 17-in. aluminum wheels and a 105.1-in. wheelbase.

“Honda owners virtually created the import tuner movement in the late ’80s
 and early ’90s, and vehicle personalization continues to be a big part of
 the Honda scene,” said Honda’s Chris Martin. “With an all-new Accord, a significantly updated Civic and the brand-new Acura ILX each winning new customers every day, we know that many of those buyers will look for opportunities to accessorize their
 vehicles. As a SEMA-member organization, we're glad to be able to offer
 vehicle Measuring Sessions to help the development of more quality
 personalization options for our customers.”

“I find Measuring Sessions to refresh my enthusiasm for the industry by allowing me the chance to get back to the basics of the aftermarket community,” said Gavin Horlick, vice president of Voxx Products. “Instead of sitting behind a desk selling product, answering questions or reviewing data reports, I can interact with the latest vehicles, which allow me to stay informed of advances in the OEM industry and think of ways to improve or expand my product offerings. The Measuring Sessions add value to my SEMA membership. Come and see for yourself what the Measuring Sessions can offer.” 



Measuring Sessions have also been a valuable part of SEMA’s Tech Transfer program, which grants SEMA manufacturing members access to vehicle CAD files provided directly from participating OEMs. The intent of the program is to help streamline production by minimizing or completely eliminating the necessity for reverse engineering. Chrysler, Ford, General Motors and Scion are currently participating in the program. SEMA Measuring Sessions and Tech Transfer Program are functions of SEMA's OEM department.

In addition to access to upcoming vehicles, SEMA Measuring Session participants can also ask questions of the participating OEM staff to learn more about the vehicles, the automaker's marketing plans, the intended audience and more.



The next SEMA Measuring Session features the ’14 Mazda6 and will be held January 30, at Mazda North American Operations Western Region Training Center in Irvine, California.

For additional information on Measuring Sessions, Tech Transfer and additional programs available through SEMA's OEM Relations department, visit www.sema.org/oem.



The ’13 Honda Accord Sedan and Coupe, Civic EX Sedan and Acura ILX 2.4L Measuring Session participants included:

Advanced Flow Engineering			McGard LLC
AEM Induction			MHT Wheels
American Eagle Wheel Corp.			MKW Alloy Inc.
American Tire Distributors			Nutek Wheels
Carlisle Tire and Wheel			Prothane Products
Coverking			Prestige Autotech Corp.
DC Sports/Pilot Auto			Spyder Auto
Discount Tire Co.			Vizualogic
Goodridge USA Inc.			Voxx Products
Hansen VTF Labs LLC			Wet Okole Hawaii
Inno Advanced Car Racks			Wheel Consultants Inc.
Konig			Wheel Pros

By John Stewart

This week at the North American International Auto Show in Detroit, many cars and trucks that could be important to SEMA-member retailers and manufacturers were debuted. Among those likely to be of interest to enthusiasts and the companies that serve them are the ’14 Corvette, ’14 Lexus IS and ’14 Jeep Grand Cherokee. Also shown was a “concept” version of what is thought to be Ford’s next F-Series pickup. If there was a single theme to the show, it was about enhancing mileage without sacrificing performance.

’14 Corvette

	’14 Corvette

The seventh-generation Corvette is said to be the fastest, most powerful standard Corvette in history. An all-new LT1 6.2L small-block V8, which produces an estimated 450 hp and 450 lb.-ft. of torque, powers the car. The engine also generates 50 lb.-ft. more low-end torque than the previous 6.2L engine, matching the 7.0L LS7 engine from the ’13 Corvette Z06 from 1,000 to 4,000 rpm. The engine’s performance comes from advanced technologies, such as direct injection, Active Fuel Management and continuously variable valve timing.

The LT1 is mated to either a six-speed paddle-shift automatic transmission or a TREMEC TR6070 seven-speed manual with Active Rev Matching. The Corvette retains its distinctive rear transaxle layout for optimal, 50/50 weight balance. The car is expected to be capable of accelerating to 60 mph in less than four seconds.

The LT1 will be backed by a choice of active exhaust systems. The standard system offers a 13% improvement in airflow and features a pair of butterfly valves that contribute to greater refinement at cruising speeds when the engine is operating in fuel-saving V4 mode. An optional dual-mode active exhaust system offers a 27% improvement in airflow through the use of two valves that open a lower-restriction path through the mufflers.

According to Chevrolet spokesmen, the latest Corvette represents a completely new design, sharing virtually no parts with its predecessor. Compared to the previous generation, which uses hydroformed main framerails with a constant 2mm wall thickness, the new Corvette’s frame features main rails composed of five customized aluminum segments. Each segment is tuned, varying in thickness from 2 mm to 11 mm, to tailor the gauge, shape and strength properties to optimize each frame section with minimal weight. The frame will be assembled at a new welding shop at the Bowling Green, Kentucky, Assembly Plant using a unique laser welding process with very fine tolerances of about 0.001-in.

Other innovative materials include a standard carbon-fiber hood and roof panel, and underbody panels that incorporate carbon-nano composite that combines traditional composite material and carbon fiber, which allows lighter underbody panels without a loss of strength or stiffness. The fenders, doors, rear quarter panels and the rear hatch panel are made with a lighter sheet molded compound than the previous generation to save approximately 37 lbs. versus the previous body structure. The chassis features 35mm Bilstein monotube shocks or 45 mm Bilsteins with the Z51 performance package.

Brembo will provide calipers and discs and assemble those components into full corners at its newly expanded Homer, Michigan, site. The four-piston, two-piece aluminum calipers were designed specifically for weight savings and drag reduction, with virtually no distortion from high thermal and torque loads, even under the most demanding conditions. The calipers are anodized for superior corrosion resistance.

The new Corvette’s wheelbase is approximately 1 in. longer than the previous generation, with front and rear tracks that are almost 1 in. wider. Those changes are designed to provide greater stability, especially at high speeds, while the turning radius is decreased by approximately 2 ft. to allow for quicker turning.

The ’14 Corvette will have five driving modes that alter 12 different systems, including the optional electronic limited-slip differential that’s part of the Z51 track package. In “eco” mode, the all-new V8 will shut off four cylinders for maximum fuel economy, while in “track” mode, Chevy engineers say the new Corvette will pull more than 1.0 g of cornering force.

The ’14 Corvette is expected to launch this fall. Prices probably won’t be announced until late summer.

’14 Lexus IS

	’14 Lexus IS

According to Lexus spokesmen, every aspect of the IS has been engineered with renewed focus on engaging performance, agile handling, accurate response to driver input and highly communicative feedback. The IS will be available in rear- and “all-weather drive” versions of the IS 250 and IS 350. There will also be a further evolution of the high-performance F Sport model, with some F Sport equipment available across the entire model range. For Europe, Japan and select international markets, the IS 300h will be offered—the first IS to feature Lexus Hybrid Drive.

The newest IS is larger, with more rear-seat comfort and a bigger trunk. Rear- and all-weather drive versions of the IS 250 are powered by a 2.5L V6 gas engine. The IS 350 features a 3.5L V6 gas engine. The IS 300h will employ the Lexus Hybrid Drive powertrain, based on a newly developed 2.5L Atkinson-cycle engine.

The new IS offers up to four switchable driving modes—ECO, NORMAL, SPORT and SPORT S+ (S+ available on IS 350 only)—to optimize vehicle systems to suit the driver’s preferred combination of fuel economy, comfort, performance and handling characteristics.

The IS 350 RWD features the eight-speed, Sport Direct Shift (SPDS) automatic transmission from the IS F high-performance sedan with quicker shifts, full torque converter lockup and throttle blips in manual mode. The new IS is the first Lexus model to adopt G force Artificial Intelligence (G-AI) control in Sport mode. This system automatically selects the optimal gear and downshift pattern in response to G force and maintains the selected gear through a corner.

The all-new Lexus IS will go on sale in mid-2013.

Ford Atlas Concept

	Ford Atlas Concept

Ford’s Atlas is a pickup concept that showcases ideas Ford could incorporate into the next F-Series pickup when the line is redesigned for the ’15 model year. Styling philosophy remains consistent with the Ford F-Series brand, but there are a host of new “smart” features that directly attack the problem of fuel economy in pickups, and add utility.

It has been widely reported that Ford intends to make extensive use of aluminum in order to make the truck about 700 lbs. lighter, for fuel economy reasons. Also to enhance fuel economy, we can expect that a version of the twin-turbo EcoBoost V-6 will be offered, along with a start-stop ignition.

The concept also sported active aerodynamic elements to clean up air flow, which is a primary culprit affecting highway mileage in boxy vehicles, such as pickups. These included active grille shutters that automatically close on the highway, a drop-down air dam and power running boards that retract when the truck is running. Active wheel shutters, capable of closing at highway speeds, use self-charging batteries that collect energy from the wheels’ motion. All of these ideas, and others, would save more than 2 mpg on the highway without diminishing towing or hauling capacity.

Other features showcased on the Ford Atlas Concept were based on utility. There is a dual-purpose tailgate step and a dynamic hitch assist that can precisely line up the truck’s hitch with the trailer coupling. LED headlamps and taillights are brighter and longer lasting than halogen or HID lights. The concept also has hidden cargo ramps that stow beneath the cargo box and can be quickly set up to enable easy loading of wheeled cargo.

Other utility features included multiple tie-down points integrated within the cargo box walls and load floor, along with 110-volt electrical outlets in the cargo box to charge power tools. An integrated roof-carrying system adds functionality and cargo capacity.

The interior features thin, lightweight seating in comfortable leather to create extra legroom for rear passengers. “Floating” instrument pods and glove-friendly buttons and controls keep the interior functional, with rugged yet stylish design elements.

It’s not clear how many of these features will make the production version of the new F-Series pickup, or what the cost will be, but it seems obvious Ford is intent on exploring every possible option.

Jeep Grand Cherokee

	’14 Jeep Grand Cherokee

For the ’14 Jeep Grand Cherokee, the big news is the availability of a 3.0L EcoDiesel V6 that will deliver 30 mpg. The 24-valve, dual-overhead cam diesel V6 produces 240 hp, 420 lb.-ft. of torque and is designed to offer clean-diesel technology with low CO2 emissions. The diesel will enable a driving range of more than 730 miles and towing capacity of 7,400 lbs.

The Grand Cherokee will also offer the 5.7L V8, which has been enhanced with variable valve timing and cylinder-deactivation technology to improve fuel economy by 5%, up to 21 mpg on the highway.

There will also be a new, eight-speed automatic transmission that boosts fuel efficiency across all powertrains while improving Grand Cherokee’s 4x4 performance with a lower crawl ratio. Further improving fuel economy is a new Eco Mode for 2014. Eco Mode optimizes the transmission’s shift schedule and, in V8 models, enables cylinder deactivation. In addition, the Eco Mode activates Grand Cherokee’s air suspension system, lowering it to “Aero Ride Height” when the vehicle speed remains between 52 mph and 56 mph, or exceeds 56 mph.

Jeep also announced that the ’14 Grand Cherokee will continue with three 4x4 systems, the Quadra-Lift air suspension and Selec-Terrain traction management system with a new Selec-Speed control.

Shelby Wide Body and Focus ST

	’13 Shelby GT500 Super Snake Wide Body

Shelby American Inc. displayed the new, 850hp ’13 Shelby GT500 Super Snake Wide Body, as well as the new performance-tuned Shelby Focus ST. The two cars are the newest high-performance vehicles available from Shelby American.

Shelby American takes the stock 662hp ’13 GT500 and boosts its performance to a street-legal 850 hp while keeping it 50-state emissions legal and tuned to run on 91-octane pump gas. Adding Shelby's new Wide Body option makes room for tires that can put that kind of power to the pavement. The optional wide-body package will allow you to put a 345 or even a 355 wide tire on the back, giving the Super Snake much more traction.

Even though the new Wide Body Super Snake will have Mustang lovers drooling, it is the return of Carroll Shelby's beloved "Pocket Rocket" that may be the biggest news in Detroit.

Designed in the Shelby facility next to the Las Vegas Motor Speedway, the front-wheel-drive Shelby Focus ST is a driver’s performance car with an affordable price.

New Ford Racing suspension pieces lower the car, and wheel and tire upgrades improve grip and traction. The bigger Shelby spec brakes with drilled rotors enhance stopping power. The exhaust is a product of a Shelby/Borla collaboration.

According to reports, the post-title package for the ’13 Shelby GT500 Super Snake starts at $28,995 (662 hp) and $39,995 (850 hp). The wide-body option adds another $14,995, not including the base GT500. The ’13 Shelby Focus ST post-title package begins at $14,995, not including the Ford Focus ST, and will be limited to 500 per model year.

	One-hundred racers will battle for top True Street honors at Bradenton Motorsports Park.

By SEMA Staff

TREMEC Stick Shift Shootout & Racer Appreciation Party Announced
Long-time NMRA True Street sponsor, TREMEC, in part with presenting sponsor Muscle Mustangs & Fast Fords magazine, has announced that they will hold the first-ever “Stick Shift Shootout” as part of this year’s 19th Annual NMRA Nitto Spring Break Shootout, March 7–10, 2013, in Bradenton, Florida.

One hundred racers will battle for top True Street honors at Bradenton Motorsports Park, with the fastest eight stick cars receiving a special shootout plaque. The quickest two manual-equipped vehicles will engage in a winner-takes-all best two-out-of-three heads-up finale. The winner will be highlighted in a special event feature by Muscle Mustangs & Fast Fords and go home with a brand-new TREMEC Magnum XL six-speed transmission system, which fits all S197 Mustangs, handles up to 700 lb.-ft. of torque and comes with an SFI-certified bellhousing.

TREMEC has also announced a Racer Appreciation Party will take place before the True Street awards ceremony. Open to all True Street racers, along with their families and crew, the gathering will feature hot food and cold drinks.

For more information on the NMRA Bradenton, Florida, event, or for True Street class rules, visit www.nmradigital.com or call 714-444-2426.

Irwindale Dragstrip Announces 2013 NHRA Summit Series Events
The National Hot Rod Association Summit Series has announced the 2013 scheduled for the 660-ft.-long San Gabriel strip. There are four competition divisions in the 2013 series: Super Pro, Pro, Sportsman and Pro Bike. Each division has a set ET range: Super Pro: 5.50–7.49, Pro 5.75–8.59, Sportsman 7.50–12.60 and Pro Bike 5.50–slower. The first event will be held Sunday, March 10. Summit Series racers will race April 14, May 5, June 9, July 14 and August 4.

Cameron Steele, a two-time SCORE Person of the Year, campaigned his 800hp Open Truck at the HDRA South Point Vegas 250 last weekend.

Yokohama Tire Wins HDRA Season Opener
Yokohama Tire Corp. and the Desert Assassins’ quest to be the first-time recipient of the recently created World Championship of Desert Racing, jumped off to a great start last weekend with Cameron Steele’s win at the High Desert Racing Association (HDRA) South Point Vegas 250 in Jean, Nevada, January 12.

The race (four 62-mile laps) was the season opener for HDRA, which recently bought Southern California Off Road Enthusiasts (SCORE). The two racing associations will run separate events but share points to determine the off-road desert series world championship.

In the race, Steele, a two-time SCORE Person of the Year, campaigned his 800hp Open Truck fitted with purpose-built 40-in. Yokohama Geolandar A/T-S R tires.

	Bryan Folks won the Best in the Desert's 1100 Class.

Off-Road Desert Championship Winners Announced
Champions who went all out in the 2012 Best in the Desert (BITD) series from Las Vegas to Reno include Steve Sourapas and Rob MacCachren for the Trick Truck Class, Bryan Folks in the 1100 Class, Troy Vest in the 1200 Class, Troy Messer in the 6000 Class, Jim Riley in the 6100 Class, James Burman in the 7100 Class and Sean Backus in the 7200 Class.

Cody Parkhouse won the 2012 SCORE Class 1 championship. Other 2012 winners in the SCORE Series are Cody Robinson in the 1/2-1600 Class, Elias Hanna in the 7SX Class and Otoniel Huerta in the Score Lite Class.

Winners in the 2012 High Desert Racing Association (HDRA) include Mike Mitchell in Class 1, Rob Archibald in the 1/2-1600 Class, David Norris in Class 10, Todd Stemmerman in Class 12 and Brandon Arthur in Class 1400.

	One-hundred racers will battle for top True Street honors at Bradenton Motorsports Park.

By SEMA Staff

TREMEC Stick Shift Shootout & Racer Appreciation Party Announced
Long-time NMRA True Street sponsor, TREMEC, in part with presenting sponsor Muscle Mustangs & Fast Fords magazine, has announced that they will hold the first-ever “Stick Shift Shootout” as part of this year’s 19th Annual NMRA Nitto Spring Break Shootout, March 7–10, 2013, in Bradenton, Florida.

One hundred racers will battle for top True Street honors at Bradenton Motorsports Park, with the fastest eight stick cars receiving a special shootout plaque. The quickest two manual-equipped vehicles will engage in a winner-takes-all best two-out-of-three heads-up finale. The winner will be highlighted in a special event feature by Muscle Mustangs & Fast Fords and go home with a brand-new TREMEC Magnum XL six-speed transmission system, which fits all S197 Mustangs, handles up to 700 lb.-ft. of torque and comes with an SFI-certified bellhousing.

TREMEC has also announced a Racer Appreciation Party will take place before the True Street awards ceremony. Open to all True Street racers, along with their families and crew, the gathering will feature hot food and cold drinks.

For more information on the NMRA Bradenton, Florida, event, or for True Street class rules, visit www.nmradigital.com or call 714-444-2426.

Irwindale Dragstrip Announces 2013 NHRA Summit Series Events
The National Hot Rod Association Summit Series has announced the 2013 scheduled for the 660-ft.-long San Gabriel strip. There are four competition divisions in the 2013 series: Super Pro, Pro, Sportsman and Pro Bike. Each division has a set ET range: Super Pro: 5.50–7.49, Pro 5.75–8.59, Sportsman 7.50–12.60 and Pro Bike 5.50–slower. The first event will be held Sunday, March 10. Summit Series racers will race April 14, May 5, June 9, July 14 and August 4.

Cameron Steele, a two-time SCORE Person of the Year, campaigned his 800hp Open Truck at the HDRA South Point Vegas 250 last weekend.

Yokohama Tire Wins HDRA Season Opener
Yokohama Tire Corp. and the Desert Assassins’ quest to be the first-time recipient of the recently created World Championship of Desert Racing, jumped off to a great start last weekend with Cameron Steele’s win at the High Desert Racing Association (HDRA) South Point Vegas 250 in Jean, Nevada, January 12.

The race (four 62-mile laps) was the season opener for HDRA, which recently bought Southern California Off Road Enthusiasts (SCORE). The two racing associations will run separate events but share points to determine the off-road desert series world championship.

In the race, Steele, a two-time SCORE Person of the Year, campaigned his 800hp Open Truck fitted with purpose-built 40-in. Yokohama Geolandar A/T-S R tires.

	Bryan Folks won the Best in the Desert's 1100 Class.

Off-Road Desert Championship Winners Announced
Champions who went all out in the 2012 Best in the Desert (BITD) series from Las Vegas to Reno include Steve Sourapas and Rob MacCachren for the Trick Truck Class, Bryan Folks in the 1100 Class, Troy Vest in the 1200 Class, Troy Messer in the 6000 Class, Jim Riley in the 6100 Class, James Burman in the 7100 Class and Sean Backus in the 7200 Class.

Cody Parkhouse won the 2012 SCORE Class 1 championship. Other 2012 winners in the SCORE Series are Cody Robinson in the 1/2-1600 Class, Elias Hanna in the 7SX Class and Otoniel Huerta in the Score Lite Class.

Winners in the 2012 High Desert Racing Association (HDRA) include Mike Mitchell in Class 1, Rob Archibald in the 1/2-1600 Class, David Norris in Class 10, Todd Stemmerman in Class 12 and Brandon Arthur in Class 1400.

By Jason Catullo

Nancy Friedman, The Telephone Doctor, discussed essential do's and don'ts for sales professionals during her SEMA webinar presentation, "21 Super Sales Tips." Whether full or part time, or if you are a sales vet or novice, understanding and using proven sales techniques, as well as deploying new tactics aimed at well-informed consumers, are keys to closing deals in today's specialty-equipment market.

Friedman, who is also a four-time SEMA Show speaker, provided 21 techniques during her presentation. Seven of the 21 total tips are named below along with Friedman's explanation for each sales tactic. Want to hear all of the tips outlined in the session? Listen to the complete presentation, "21 Super Sales Tips."

The sales tips provided during the session covered an array of common sales interactions and can be adapted for use in either over-the-phone or face-to-face sales.

• Ask for Time to Talk: For telephone calls, the moment someone picks up the phone, one of the first questions that should be asked is, "do you have time to talk?" or "did I catch you at a bad time?" It's important not to be intrusive and to make the customer feel that you are there to help, not to interrupt.

• Attitude vs. Mood: There is a key difference between attitude and mood, says Friedman. "A mood is temporary, and attitude is permanent. That's as simple as I can make it." When behind the counter in sales, a good attitude is important. "People who have great attitudes can be in bad moods, but they also get out of a bad mood quicker than those with consistent bad attitudes." 

• Benefits vs. Features—What This Means to You: "Women buy emotionally, and men buy logically," says Friedman. "That's just the way it is." She provided listeners with an effective way to identify the difference between benefits and features by using the phrase, "what this means to you." For example, if a salesperson explains the features of a wheel—it's made from a special compound, has a higher performance rating or rated for severe weather—the salesperson can use the transition, "what this means to you," to provide the customer with a clear understanding of the benefits (i.e., longer tire life, better traction, etc.).

• Incoming Calls—How to Answer: Friedman says that one of the most common questions she is asked is, "what do you say when you answer an incoming phone call?" She provided a couple of examples of what to use in a phone call, including an important first step of providing a buffer statement.
  
  Examples of buffers provided were "good morning," "thanks for calling," "Merry Christmas" and "Happy New Year." Friedman explained, "I really don't care what phrase you use as a buffer; the important thing to remember is that it needs to be there." According to Friedman, the buffer sets up the key second part of answering a phone call and the most important line for a company to deliver—its name. "Buffers are expendable, but your company name is not," she said.
  
  After using the buffer and providing the company's name, the final step is for the sales person to provide their name to the caller. Friedman provided the following sample statement that is used at her company, The Telephone Doctor: "Thank you for calling The Telephone Doctor, this is Nancy."
  
  Friedman says that it is important to not to continue talking after you have provided the caller with your name. "Please remember that if you say anything after you stated your name, you run the risk of erasing your name from the caller's memory. We have found that, most of the time, when your greeting stops with the statement of your name, the caller will provide his or her name in return."

• How to Capture the Call: When someone calls up your company looking for a price on a product or service, answering the question with the price at the top of the call is ineffective and inappropriate, according to Friedman.
  
  "When people call up for price, it's not that they want the price at the top of the call," she explains. "It's the only question that they really know to ask!" This first call is a great opportunity to engage the caller, find out their name, provide yours and build a rapport. To help start that transition, after receiving a phone call with a price question, she suggests using a statement such as, "Well, you called the right place." It's an inviting approach that is reassuring to the caller, making them feel that they have reached out to the right professionals.  

• Sympathy vs. Empathy: Is it important to know the distinction between having sympathy and having empathy for a person. Sympathy is when you feel sorry for someone. Empathy is when you can relate to a person because you went through the same situation that they are experiencing. "It is very important that you don't use a statement such as, 'I know what you mean,' unless you have actually gone through the same situation personally, said Friedman."

• NUM Calls: No Ulterior Motive calls, or NUM calls, is when you reach out to someone who you have done business with in the past but have not heard from or reached out to in a while. The term is used by the staff at The Telephone Doctor. Friedman likens a NUM call to sending a Christmas card to someone who you haven't reached out to in a long time. The idea is to do it when someone is probably not expecting it. These calls go a long way in keeping the relationship open with a customer.     

Listen to the complete presentation of "21 Super Sales Tips" to hear all of the insight provided by Friedman. The session is available through the SEMA Education Institute (SEI) eLearning Center. The eLearning Center is available anytime and contains a vast library of courses that can be downloaded and played at the user's convenience. The webinar sessions included in the eLearning Center can be browsed by topic or by title. Users are also encouraged to enroll as SEI eLearners to keep track of their completed courses and transcripts. 

By Jason Catullo

Nancy Friedman, The Telephone Doctor, discussed essential do's and don'ts for sales professionals during her SEMA webinar presentation, "21 Super Sales Tips." Whether full or part time, or if you are a sales vet or novice, understanding and using proven sales techniques, as well as deploying new tactics aimed at well-informed consumers, are keys to closing deals in today's specialty-equipment market.

Friedman, who is also a four-time SEMA Show speaker, provided 21 techniques during her presentation. Seven of the 21 total tips are named below along with Friedman's explanation for each sales tactic. Want to hear all of the tips outlined in the session? Listen to the complete presentation, "21 Super Sales Tips."

The sales tips provided during the session covered an array of common sales interactions and can be adapted for use in either over-the-phone or face-to-face sales.

• Ask for Time to Talk: For telephone calls, the moment someone picks up the phone, one of the first questions that should be asked is, "do you have time to talk?" or "did I catch you at a bad time?" It's important not to be intrusive and to make the customer feel that you are there to help, not to interrupt.

• Attitude vs. Mood: There is a key difference between attitude and mood, says Friedman. "A mood is temporary, and attitude is permanent. That's as simple as I can make it." When behind the counter in sales, a good attitude is important. "People who have great attitudes can be in bad moods, but they also get out of a bad mood quicker than those with consistent bad attitudes." 

• Benefits vs. Features—What This Means to You: "Women buy emotionally, and men buy logically," says Friedman. "That's just the way it is." She provided listeners with an effective way to identify the difference between benefits and features by using the phrase, "what this means to you." For example, if a salesperson explains the features of a wheel—it's made from a special compound, has a higher performance rating or rated for severe weather—the salesperson can use the transition, "what this means to you," to provide the customer with a clear understanding of the benefits (i.e., longer tire life, better traction, etc.).

• Incoming Calls—How to Answer: Friedman says that one of the most common questions she is asked is, "what do you say when you answer an incoming phone call?" She provided a couple of examples of what to use in a phone call, including an important first step of providing a buffer statement.
  
  Examples of buffers provided were "good morning," "thanks for calling," "Merry Christmas" and "Happy New Year." Friedman explained, "I really don't care what phrase you use as a buffer; the important thing to remember is that it needs to be there." According to Friedman, the buffer sets up the key second part of answering a phone call and the most important line for a company to deliver—its name. "Buffers are expendable, but your company name is not," she said.
  
  After using the buffer and providing the company's name, the final step is for the sales person to provide their name to the caller. Friedman provided the following sample statement that is used at her company, The Telephone Doctor: "Thank you for calling The Telephone Doctor, this is Nancy."
  
  Friedman says that it is important to not to continue talking after you have provided the caller with your name. "Please remember that if you say anything after you stated your name, you run the risk of erasing your name from the caller's memory. We have found that, most of the time, when your greeting stops with the statement of your name, the caller will provide his or her name in return."

• How to Capture the Call: When someone calls up your company looking for a price on a product or service, answering the question with the price at the top of the call is ineffective and inappropriate, according to Friedman.
  
  "When people call up for price, it's not that they want the price at the top of the call," she explains. "It's the only question that they really know to ask!" This first call is a great opportunity to engage the caller, find out their name, provide yours and build a rapport. To help start that transition, after receiving a phone call with a price question, she suggests using a statement such as, "Well, you called the right place." It's an inviting approach that is reassuring to the caller, making them feel that they have reached out to the right professionals.  

• Sympathy vs. Empathy: Is it important to know the distinction between having sympathy and having empathy for a person. Sympathy is when you feel sorry for someone. Empathy is when you can relate to a person because you went through the same situation that they are experiencing. "It is very important that you don't use a statement such as, 'I know what you mean,' unless you have actually gone through the same situation personally, said Friedman."

• NUM Calls: No Ulterior Motive calls, or NUM calls, is when you reach out to someone who you have done business with in the past but have not heard from or reached out to in a while. The term is used by the staff at The Telephone Doctor. Friedman likens a NUM call to sending a Christmas card to someone who you haven't reached out to in a long time. The idea is to do it when someone is probably not expecting it. These calls go a long way in keeping the relationship open with a customer.     

Listen to the complete presentation of "21 Super Sales Tips" to hear all of the insight provided by Friedman. The session is available through the SEMA Education Institute (SEI) eLearning Center. The eLearning Center is available anytime and contains a vast library of courses that can be downloaded and played at the user's convenience. The webinar sessions included in the eLearning Center can be browsed by topic or by title. Users are also encouraged to enroll as SEI eLearners to keep track of their completed courses and transcripts. 

By Jason Catullo

Nancy Friedman, The Telephone Doctor, discussed essential do's and don'ts for sales professionals during her SEMA webinar presentation, "21 Super Sales Tips." Whether full or part time, or if you are a sales vet or novice, understanding and using proven sales techniques, as well as deploying new tactics aimed at well-informed consumers, are keys to closing deals in today's specialty-equipment market.

Friedman, who is also a four-time SEMA Show speaker, provided 21 techniques during her presentation. Seven of the 21 total tips are named below along with Friedman's explanation for each sales tactic. Want to hear all of the tips outlined in the session? Listen to the complete presentation, "21 Super Sales Tips."

The sales tips provided during the session covered an array of common sales interactions and can be adapted for use in either over-the-phone or face-to-face sales.

• Ask for Time to Talk: For telephone calls, the moment someone picks up the phone, one of the first questions that should be asked is, "do you have time to talk?" or "did I catch you at a bad time?" It's important not to be intrusive and to make the customer feel that you are there to help, not to interrupt.

• Attitude vs. Mood: There is a key difference between attitude and mood, says Friedman. "A mood is temporary, and attitude is permanent. That's as simple as I can make it." When behind the counter in sales, a good attitude is important. "People who have great attitudes can be in bad moods, but they also get out of a bad mood quicker than those with consistent bad attitudes." 

• Benefits vs. Features—What This Means to You: "Women buy emotionally, and men buy logically," says Friedman. "That's just the way it is." She provided listeners with an effective way to identify the difference between benefits and features by using the phrase, "what this means to you." For example, if a salesperson explains the features of a wheel—it's made from a special compound, has a higher performance rating or rated for severe weather—the salesperson can use the transition, "what this means to you," to provide the customer with a clear understanding of the benefits (i.e., longer tire life, better traction, etc.).

• Incoming Calls—How to Answer: Friedman says that one of the most common questions she is asked is, "what do you say when you answer an incoming phone call?" She provided a couple of examples of what to use in a phone call, including an important first step of providing a buffer statement.
  
  Examples of buffers provided were "good morning," "thanks for calling," "Merry Christmas" and "Happy New Year." Friedman explained, "I really don't care what phrase you use as a buffer; the important thing to remember is that it needs to be there." According to Friedman, the buffer sets up the key second part of answering a phone call and the most important line for a company to deliver—its name. "Buffers are expendable, but your company name is not," she said.
  
  After using the buffer and providing the company's name, the final step is for the sales person to provide their name to the caller. Friedman provided the following sample statement that is used at her company, The Telephone Doctor: "Thank you for calling The Telephone Doctor, this is Nancy."
  
  Friedman says that it is important to not to continue talking after you have provided the caller with your name. "Please remember that if you say anything after you stated your name, you run the risk of erasing your name from the caller's memory. We have found that, most of the time, when your greeting stops with the statement of your name, the caller will provide his or her name in return."

• How to Capture the Call: When someone calls up your company looking for a price on a product or service, answering the question with the price at the top of the call is ineffective and inappropriate, according to Friedman.
  
  "When people call up for price, it's not that they want the price at the top of the call," she explains. "It's the only question that they really know to ask!" This first call is a great opportunity to engage the caller, find out their name, provide yours and build a rapport. To help start that transition, after receiving a phone call with a price question, she suggests using a statement such as, "Well, you called the right place." It's an inviting approach that is reassuring to the caller, making them feel that they have reached out to the right professionals.  

• Sympathy vs. Empathy: Is it important to know the distinction between having sympathy and having empathy for a person. Sympathy is when you feel sorry for someone. Empathy is when you can relate to a person because you went through the same situation that they are experiencing. "It is very important that you don't use a statement such as, 'I know what you mean,' unless you have actually gone through the same situation personally, said Friedman."

• NUM Calls: No Ulterior Motive calls, or NUM calls, is when you reach out to someone who you have done business with in the past but have not heard from or reached out to in a while. The term is used by the staff at The Telephone Doctor. Friedman likens a NUM call to sending a Christmas card to someone who you haven't reached out to in a long time. The idea is to do it when someone is probably not expecting it. These calls go a long way in keeping the relationship open with a customer.     

Listen to the complete presentation of "21 Super Sales Tips" to hear all of the insight provided by Friedman. The session is available through the SEMA Education Institute (SEI) eLearning Center. The eLearning Center is available anytime and contains a vast library of courses that can be downloaded and played at the user's convenience. The webinar sessions included in the eLearning Center can be browsed by topic or by title. Users are also encouraged to enroll as SEI eLearners to keep track of their completed courses and transcripts. 

	The annual Media Trade Conference brings together members of the working press with motorsports parts producers for face-to-face private meetings.

SEMA's Young Executives Network (YEN) and the SEMA Businesswomen's Network (SBN) will hold their annual industry networking mixer at the bar in the Embassy Suites Santa Ana – Orange County Airport North after the MPMC Media Trade Conference, Thursday, January 24, at 7:00 p.m.

Open to all SEMA members, this is a great opportunity to network with emerging industry professionals and leaders.

When: Thursday, January 24, 2013
Time: 7:00 p.m.–10:00 p.m. (PST)
Location: Embassy Suites Santa Ana – Orange County Airport North
Address: 1325 East Dyer Rd., Santa Ana, CA 92705

The MPMC Media Trade Conference brings together editorial staff from all over the world with racing and high-performance parts manufacturers for three days of face-to-face, 30-minute meetings. Nowhere else can a journalist have the opportunity to meet with motorsports parts manufacturers in as many as 42 face-to-face meetings.

Please RSVP to SEMA's Senior Manager of Councils Bryan Harrison at BryanH@sema.org or 909-978-6691.

You don’t have to attend the MPMC Media Trade Conference to attend the networking mixer. We look forward to seeing you there!

	The annual Media Trade Conference brings together members of the working press with motorsports parts producers for face-to-face private meetings.

SEMA's Young Executives Network (YEN) and the SEMA Businesswomen's Network (SBN) will hold their annual industry networking mixer at the bar in the Embassy Suites Santa Ana – Orange County Airport North after the MPMC Media Trade Conference, Thursday, January 24, at 7:00 p.m.

Open to all SEMA members, this is a great opportunity to network with emerging industry professionals and leaders.

When: Thursday, January 24, 2013
Time: 7:00 p.m.–10:00 p.m. (PST)
Location: Embassy Suites Santa Ana – Orange County Airport North
Address: 1325 East Dyer Rd., Santa Ana, CA 92705

The MPMC Media Trade Conference brings together editorial staff from all over the world with racing and high-performance parts manufacturers for three days of face-to-face, 30-minute meetings. Nowhere else can a journalist have the opportunity to meet with motorsports parts manufacturers in as many as 42 face-to-face meetings.

Please RSVP to SEMA's Senior Manager of Councils Bryan Harrison at BryanH@sema.org or 909-978-6691.

You don’t have to attend the MPMC Media Trade Conference to attend the networking mixer. We look forward to seeing you there!