By Zane Clark

	Rick Ricart

Third-generation dealers are becoming more of a rarity in today’s evolving landscape that sees large auto groups and regional consolidation becoming more of a factor in the franchised dealer community. One of the keys to success for dealers, such as Rick Ricart of Ricart Automotive Group, is understanding the important role accessorization plays in increasing volume, loyalty and profitability for dealers.

Ricart Automotive has been in business since 1953 and is a multi-franchise dealership serving the Columbus, Ohio, market, where they sell more than 12,000 vehicles annually from one address spanning 67 acres. With six new car franchises that include the No. 1 volume Ford Dealer for 15 years (through the early 2000s), Ricart Automotive has 428 employees and 144 service bays. Following his grandfather and father, Rick Ricart, general manager, will share his candid philosophy on vehicle personalization and the importance of accessorization. Ricart will be joined by an esteemed and diverse panel that includes such industry experts as Ellen McKoy, Trucking Times magazine; Ron Leslie, Katzkin; Ed Woods, Parkway Ford; Josh Poulson, Auto Additions Inc.; and Kevin McGowan, Auto Trim Restyling.

Maximizing Dealership Profitability With Accessories, Powered by NIADA and PRO

Accessorizing is the cornerstone to building high-margin profit centers. Learn how your dealership can capture its share of the lucrative accessory business. Hear from the experts as they share insights on industry trends and provide proven strategies on how to implement a successful accessory program. Held Tuesday, November 5, 2013, from 3:00 p.m.–4:00 p.m. in Las Vegas Convention Center N253, this is a must-attend session for any franchised dealership principal or manager looking to accelerate sales and profits and outmaneuver the competition.

In addition to this session, the National Independent Automobile Dealers Association (NIADA) and the Professional Restylers Organization (PRO) have joined forces to offer three other free automotive dealer sessions at the 2013 SEMA Show focusing on creating dealership profit centers through accessorization.

For details on the auto dealer track and to view the complete list of educational sessions visit www.SEMAShow.com/Education.

By Zane Clark

	Rick Ricart

Third-generation dealers are becoming more of a rarity in today’s evolving landscape that sees large auto groups and regional consolidation becoming more of a factor in the franchised dealer community. One of the keys to success for dealers, such as Rick Ricart of Ricart Automotive Group, is understanding the important role accessorization plays in increasing volume, loyalty and profitability for dealers.

Ricart Automotive has been in business since 1953 and is a multi-franchise dealership serving the Columbus, Ohio, market, where they sell more than 12,000 vehicles annually from one address spanning 67 acres. With six new car franchises that include the No. 1 volume Ford Dealer for 15 years (through the early 2000s), Ricart Automotive has 428 employees and 144 service bays. Following his grandfather and father, Rick Ricart, general manager, will share his candid philosophy on vehicle personalization and the importance of accessorization. Ricart will be joined by an esteemed and diverse panel that includes such industry experts as Ellen McKoy, Trucking Times magazine; Ron Leslie, Katzkin; Ed Woods, Parkway Ford; Josh Poulson, Auto Additions Inc.; and Kevin McGowan, Auto Trim Restyling.

Maximizing Dealership Profitability With Accessories, Powered by NIADA and PRO

Accessorizing is the cornerstone to building high-margin profit centers. Learn how your dealership can capture its share of the lucrative accessory business. Hear from the experts as they share insights on industry trends and provide proven strategies on how to implement a successful accessory program. Held Tuesday, November 5, 2013, from 3:00 p.m.–4:00 p.m. in Las Vegas Convention Center N253, this is a must-attend session for any franchised dealership principal or manager looking to accelerate sales and profits and outmaneuver the competition.

In addition to this session, the National Independent Automobile Dealers Association (NIADA) and the Professional Restylers Organization (PRO) have joined forces to offer three other free automotive dealer sessions at the 2013 SEMA Show focusing on creating dealership profit centers through accessorization.

For details on the auto dealer track and to view the complete list of educational sessions visit www.SEMAShow.com/Education.

By Zane Clark

	Rick Ricart

Third-generation dealers are becoming more of a rarity in today’s evolving landscape that sees large auto groups and regional consolidation becoming more of a factor in the franchised dealer community. One of the keys to success for dealers, such as Rick Ricart of Ricart Automotive Group, is understanding the important role accessorization plays in increasing volume, loyalty and profitability for dealers.

Ricart Automotive has been in business since 1953 and is a multi-franchise dealership serving the Columbus, Ohio, market, where they sell more than 12,000 vehicles annually from one address spanning 67 acres. With six new car franchises that include the No. 1 volume Ford Dealer for 15 years (through the early 2000s), Ricart Automotive has 428 employees and 144 service bays. Following his grandfather and father, Rick Ricart, general manager, will share his candid philosophy on vehicle personalization and the importance of accessorization. Ricart will be joined by an esteemed and diverse panel that includes such industry experts as Ellen McKoy, Trucking Times magazine; Ron Leslie, Katzkin; Ed Woods, Parkway Ford; Josh Poulson, Auto Additions Inc.; and Kevin McGowan, Auto Trim Restyling.

Maximizing Dealership Profitability With Accessories, Powered by NIADA and PRO

Accessorizing is the cornerstone to building high-margin profit centers. Learn how your dealership can capture its share of the lucrative accessory business. Hear from the experts as they share insights on industry trends and provide proven strategies on how to implement a successful accessory program. Held Tuesday, November 5, 2013, from 3:00 p.m.–4:00 p.m. in Las Vegas Convention Center N253, this is a must-attend session for any franchised dealership principal or manager looking to accelerate sales and profits and outmaneuver the competition.

In addition to this session, the National Independent Automobile Dealers Association (NIADA) and the Professional Restylers Organization (PRO) have joined forces to offer three other free automotive dealer sessions at the 2013 SEMA Show focusing on creating dealership profit centers through accessorization.

For details on the auto dealer track and to view the complete list of educational sessions visit www.SEMAShow.com/Education.

By Zane Clark

	Rick Ricart

Third-generation dealers are becoming more of a rarity in today’s evolving landscape that sees large auto groups and regional consolidation becoming more of a factor in the franchised dealer community. One of the keys to success for dealers, such as Rick Ricart of Ricart Automotive Group, is understanding the important role accessorization plays in increasing volume, loyalty and profitability for dealers.

Ricart Automotive has been in business since 1953 and is a multi-franchise dealership serving the Columbus, Ohio, market, where they sell more than 12,000 vehicles annually from one address spanning 67 acres. With six new car franchises that include the No. 1 volume Ford Dealer for 15 years (through the early 2000s), Ricart Automotive has 428 employees and 144 service bays. Following his grandfather and father, Rick Ricart, general manager, will share his candid philosophy on vehicle personalization and the importance of accessorization. Ricart will be joined by an esteemed and diverse panel that includes such industry experts as Ellen McKoy, Trucking Times magazine; Ron Leslie, Katzkin; Ed Woods, Parkway Ford; Josh Poulson, Auto Additions Inc.; and Kevin McGowan, Auto Trim Restyling.

Maximizing Dealership Profitability With Accessories, Powered by NIADA and PRO

Accessorizing is the cornerstone to building high-margin profit centers. Learn how your dealership can capture its share of the lucrative accessory business. Hear from the experts as they share insights on industry trends and provide proven strategies on how to implement a successful accessory program. Held Tuesday, November 5, 2013, from 3:00 p.m.–4:00 p.m. in Las Vegas Convention Center N253, this is a must-attend session for any franchised dealership principal or manager looking to accelerate sales and profits and outmaneuver the competition.

In addition to this session, the National Independent Automobile Dealers Association (NIADA) and the Professional Restylers Organization (PRO) have joined forces to offer three other free automotive dealer sessions at the 2013 SEMA Show focusing on creating dealership profit centers through accessorization.

For details on the auto dealer track and to view the complete list of educational sessions visit www.SEMAShow.com/Education.

By Della Domingo

	There are 10 must-attend educational seminars at the 2013 SEMA Show designed to help business owners train and prepare their employees.

To help business owners train and prepare their employees, SEMA Show organizers have identified 10 must-attend educational seminars at the 2013 SEMA Show.

The 10 sessions focus on general practices and new tools that are relevant to all businesses. These sessions are:

• Monday, November 4, 9:30 a.m. – Build a Winning Marketing Strategy
• Monday, November 4, 1:00 p.m. – How to Be an Island of Excellence in an Ocean of Mediocrity
• Monday, November 4, 3:00 p.m. – Insider Tips: Sell Specialty-Equipment Products in China, the World’s Largest Emerging Automotive Market

• Tuesday, November 5, 9:30 a.m. – Creating and Executing a Smart Business Plan
• Tuesday, November 5, 11:00 a.m. – Great Retail Experiences—5 Critical In-Store Design and Layout Touch Points That Create Optimal Selling Environments
• Tuesday, November 5, 1:00 p.m. – Google: Road to Winning Drivers—Driving Sales in a Multi-Device World
• Tuesday, November 5, 3:00 p.m. – Who’s in the Driver’s Seat? A Comprehensive Look at Generational Trends in the Automotive Industry

• Wednesday, November 6, 1:00 p.m. – How to Successfully Buy and Sell Products in Online Marketplaces
• Wednesday, November 6, 3:00 p.m. – So, That’s Where the Money Goes!

• Thursday, Nov. 7, 1:00 p.m. – Sales 3.0: The New Contact Sport—How to Use and Leverage Social Media Marketing for Small Business Sales Success

Each of the sessions listed above is one-hour long and available free of charge to those with SEMA Show credentials. The SEMA Show educational program includes more than 90 seminars, all taking place throughout week of the SEMA Show. For locations, descriptions and complete details, visit www.SEMAShow.com/education.
 
The SEMA Show is a trade-only event not open to the general public. The annual event features manufacturers of auto parts and accessories and connects them with buyers from all over the world. To learn more, visit www.SEMAShow.com.

By Della Domingo

	There are 10 must-attend educational seminars at the 2013 SEMA Show designed to help business owners train and prepare their employees.

To help business owners train and prepare their employees, SEMA Show organizers have identified 10 must-attend educational seminars at the 2013 SEMA Show.

The 10 sessions focus on general practices and new tools that are relevant to all businesses. These sessions are:

• Monday, November 4, 9:30 a.m. – Build a Winning Marketing Strategy
• Monday, November 4, 1:00 p.m. – How to Be an Island of Excellence in an Ocean of Mediocrity
• Monday, November 4, 3:00 p.m. – Insider Tips: Sell Specialty-Equipment Products in China, the World’s Largest Emerging Automotive Market

• Tuesday, November 5, 9:30 a.m. – Creating and Executing a Smart Business Plan
• Tuesday, November 5, 11:00 a.m. – Great Retail Experiences—5 Critical In-Store Design and Layout Touch Points That Create Optimal Selling Environments
• Tuesday, November 5, 1:00 p.m. – Google: Road to Winning Drivers—Driving Sales in a Multi-Device World
• Tuesday, November 5, 3:00 p.m. – Who’s in the Driver’s Seat? A Comprehensive Look at Generational Trends in the Automotive Industry

• Wednesday, November 6, 1:00 p.m. – How to Successfully Buy and Sell Products in Online Marketplaces
• Wednesday, November 6, 3:00 p.m. – So, That’s Where the Money Goes!

• Thursday, Nov. 7, 1:00 p.m. – Sales 3.0: The New Contact Sport—How to Use and Leverage Social Media Marketing for Small Business Sales Success

Each of the sessions listed above is one-hour long and available free of charge to those with SEMA Show credentials. The SEMA Show educational program includes more than 90 seminars, all taking place throughout week of the SEMA Show. For locations, descriptions and complete details, visit www.SEMAShow.com/education.
 
The SEMA Show is a trade-only event not open to the general public. The annual event features manufacturers of auto parts and accessories and connects them with buyers from all over the world. To learn more, visit www.SEMAShow.com.

By Della Domingo

	There are 10 must-attend educational seminars at the 2013 SEMA Show designed to help business owners train and prepare their employees.

To help business owners train and prepare their employees, SEMA Show organizers have identified 10 must-attend educational seminars at the 2013 SEMA Show.

The 10 sessions focus on general practices and new tools that are relevant to all businesses. These sessions are:

• Monday, November 4, 9:30 a.m. – Build a Winning Marketing Strategy
• Monday, November 4, 1:00 p.m. – How to Be an Island of Excellence in an Ocean of Mediocrity
• Monday, November 4, 3:00 p.m. – Insider Tips: Sell Specialty-Equipment Products in China, the World’s Largest Emerging Automotive Market

• Tuesday, November 5, 9:30 a.m. – Creating and Executing a Smart Business Plan
• Tuesday, November 5, 11:00 a.m. – Great Retail Experiences—5 Critical In-Store Design and Layout Touch Points That Create Optimal Selling Environments
• Tuesday, November 5, 1:00 p.m. – Google: Road to Winning Drivers—Driving Sales in a Multi-Device World
• Tuesday, November 5, 3:00 p.m. – Who’s in the Driver’s Seat? A Comprehensive Look at Generational Trends in the Automotive Industry

• Wednesday, November 6, 1:00 p.m. – How to Successfully Buy and Sell Products in Online Marketplaces
• Wednesday, November 6, 3:00 p.m. – So, That’s Where the Money Goes!

• Thursday, Nov. 7, 1:00 p.m. – Sales 3.0: The New Contact Sport—How to Use and Leverage Social Media Marketing for Small Business Sales Success

Each of the sessions listed above is one-hour long and available free of charge to those with SEMA Show credentials. The SEMA Show educational program includes more than 90 seminars, all taking place throughout week of the SEMA Show. For locations, descriptions and complete details, visit www.SEMAShow.com/education.
 
The SEMA Show is a trade-only event not open to the general public. The annual event features manufacturers of auto parts and accessories and connects them with buyers from all over the world. To learn more, visit www.SEMAShow.com.

By Zane Clark

	Doug Mooney

The 2013 SEMA Show Online Marketing Conference (OMC) is a must-attend event for any business looking to engage customers, build loyalty, increase brand awareness and convert their online presence into sales. An already stellar lineup of social media all-stars just got stronger with the addition of Doug Mooney of Twitter.

Doug Mooney is head of online sales for the Auto vertical at Twitter, where he and his team work to enable client success. Prior to joining Twitter, he spent four years at Google where he first led global online sales for YouTube, and later partnered with small to medium businesses as the head of commerce sales for the Western region.

Mooney will present the lunch keynote entitled, “Twitter: Amplify Your Success in Marketing Investments by Sharing Unique Moments.”
The keynote will address how today's auto enthusiasts are more passionate than ever, and as they research products, they stay abreast of the latest information by turning to Twitter. As a top interest network with a live, online platform, Twitter has emerged as the platform that brings users closer to the auto brands, topics and conversations that matter to them most.

For savvy brands, every one of these tweets is a marketing opportunity—a chance to win each of these unique "moments," and in the process, amplify the success of their broader marketing investments both online and offline. Twitter's solutions provide brands with the opportunity to join the conversation, target a relevant audience of new or existing customers in real-time and harness a set of advertising solutions that can drive the engagement of a standard display ad unit.

Join us as we discuss how top automotive aftermarket brands are harnessing Twitter to bring them closer to their customers and their marketing objectives than ever before.

Register Now and save. Many conferences of this caliber typically run $800 per person. SEMA provides this one for $119 (for members) and $219 for non-members if your register before October 15, 2013. Conference registration includes sessions and lunch. Register now for the 2013 Online Marketing Conference!

By Zane Clark

	Doug Mooney

The 2013 SEMA Show Online Marketing Conference (OMC) is a must-attend event for any business looking to engage customers, build loyalty, increase brand awareness and convert their online presence into sales. An already stellar lineup of social media all-stars just got stronger with the addition of Doug Mooney of Twitter.

Doug Mooney is head of online sales for the Auto vertical at Twitter, where he and his team work to enable client success. Prior to joining Twitter, he spent four years at Google where he first led global online sales for YouTube, and later partnered with small to medium businesses as the head of commerce sales for the Western region.

Mooney will present the lunch keynote entitled, “Twitter: Amplify Your Success in Marketing Investments by Sharing Unique Moments.”
The keynote will address how today's auto enthusiasts are more passionate than ever, and as they research products, they stay abreast of the latest information by turning to Twitter. As a top interest network with a live, online platform, Twitter has emerged as the platform that brings users closer to the auto brands, topics and conversations that matter to them most.

For savvy brands, every one of these tweets is a marketing opportunity—a chance to win each of these unique "moments," and in the process, amplify the success of their broader marketing investments both online and offline. Twitter's solutions provide brands with the opportunity to join the conversation, target a relevant audience of new or existing customers in real-time and harness a set of advertising solutions that can drive the engagement of a standard display ad unit.

Join us as we discuss how top automotive aftermarket brands are harnessing Twitter to bring them closer to their customers and their marketing objectives than ever before.

Register Now and save. Many conferences of this caliber typically run $800 per person. SEMA provides this one for $119 (for members) and $219 for non-members if your register before October 15, 2013. Conference registration includes sessions and lunch. Register now for the 2013 Online Marketing Conference!

By Zane Clark

	Doug Mooney

The 2013 SEMA Show Online Marketing Conference (OMC) is a must-attend event for any business looking to engage customers, build loyalty, increase brand awareness and convert their online presence into sales. An already stellar lineup of social media all-stars just got stronger with the addition of Doug Mooney of Twitter.

Doug Mooney is head of online sales for the Auto vertical at Twitter, where he and his team work to enable client success. Prior to joining Twitter, he spent four years at Google where he first led global online sales for YouTube, and later partnered with small to medium businesses as the head of commerce sales for the Western region.

Mooney will present the lunch keynote entitled, “Twitter: Amplify Your Success in Marketing Investments by Sharing Unique Moments.”
The keynote will address how today's auto enthusiasts are more passionate than ever, and as they research products, they stay abreast of the latest information by turning to Twitter. As a top interest network with a live, online platform, Twitter has emerged as the platform that brings users closer to the auto brands, topics and conversations that matter to them most.

For savvy brands, every one of these tweets is a marketing opportunity—a chance to win each of these unique "moments," and in the process, amplify the success of their broader marketing investments both online and offline. Twitter's solutions provide brands with the opportunity to join the conversation, target a relevant audience of new or existing customers in real-time and harness a set of advertising solutions that can drive the engagement of a standard display ad unit.

Join us as we discuss how top automotive aftermarket brands are harnessing Twitter to bring them closer to their customers and their marketing objectives than ever before.

Register Now and save. Many conferences of this caliber typically run $800 per person. SEMA provides this one for $119 (for members) and $219 for non-members if your register before October 15, 2013. Conference registration includes sessions and lunch. Register now for the 2013 Online Marketing Conference!