With the specialty-equipment industry reaching $36 billion in consumer spending in 2014, how consumers purchase their equipment will help product manufacturers capitalize on buyer habits

By Jason Catullo

According to the 2015 SEMA Market Report, consumers make nearly a third of their specialty-equipment accessory purchases online.

With the specialty-equipment industry reaching $36 billion in consumer spending in 2014, knowing how consumers purchase their equipment will help product manufacturers capitalize on buyer habits, identify opportunities to sell through the company’s existing website, and meet aftermarket product demand based on data regarding the most popular vehicle purchases made by consumers.

The $36 billion in consumer spending in 2014 represents an 8% growth over the previous year and the fifth-consecutive year of growth.

Another finding revealed in the report centers around the buying habits of consumers in the specialty-equipment marketplace. The report tracked consumer purchases of specialty-equipment products in 2014, offering insight into where they purchased products, the vehicles that were accessorized and the parts purchased. The report also examined consumer purchases by sales channel, vehicle segment and parts categories, followed by overviews for 43 automotive parts and accessories.

To learn more, download the report.

SEMA market research reports are available to SEMA Members at no cost, and to nonmembers at a nominal fee. Reports are listed and can be accessed at www.SEMA.org/research.

	With the specialty-equipment industry reaching $36 billion in consumer spending in 2014, how consumers purchase their equipment will help product manufacturers capitalize on buyer habits

By Jason Catullo

According to the 2015 SEMA Market Report, consumers make nearly a third of their specialty-equipment accessory purchases online.

With the specialty-equipment industry reaching $36 billion in consumer spending in 2014, knowing how consumers purchase their equipment will help product manufacturers capitalize on buyer habits, identify opportunities to sell through the company’s existing website, and meet aftermarket product demand based on data regarding the most popular vehicle purchases made by consumers.

The $36 billion in consumer spending in 2014 represents an 8% growth over the previous year and the fifth-consecutive year of growth.

Another finding revealed in the report centers around the buying habits of consumers in the specialty-equipment marketplace. The report tracked consumer purchases of specialty-equipment products in 2014, offering insight into where they purchased products, the vehicles that were accessorized and the parts purchased. The report also examined consumer purchases by sales channel, vehicle segment and parts categories, followed by overviews for 43 automotive parts and accessories.

To learn more, download the report.

SEMA market research reports are available to SEMA Members at no cost, and to nonmembers at a nominal fee. Reports are listed and can be accessed at www.SEMA.org/research.

	With the specialty-equipment industry reaching $36 billion in consumer spending in 2014, how consumers purchase their equipment will help product manufacturers capitalize on buyer habits

By Jason Catullo

According to the 2015 SEMA Market Report, consumers make nearly a third of their specialty-equipment accessory purchases online.

With the specialty-equipment industry reaching $36 billion in consumer spending in 2014, knowing how consumers purchase their equipment will help product manufacturers capitalize on buyer habits, identify opportunities to sell through the company’s existing website, and meet aftermarket product demand based on data regarding the most popular vehicle purchases made by consumers.

The $36 billion in consumer spending in 2014 represents an 8% growth over the previous year and the fifth-consecutive year of growth.

Another finding revealed in the report centers around the buying habits of consumers in the specialty-equipment marketplace. The report tracked consumer purchases of specialty-equipment products in 2014, offering insight into where they purchased products, the vehicles that were accessorized and the parts purchased. The report also examined consumer purchases by sales channel, vehicle segment and parts categories, followed by overviews for 43 automotive parts and accessories.

To learn more, download the report.

SEMA market research reports are available to SEMA Members at no cost, and to nonmembers at a nominal fee. Reports are listed and can be accessed at www.SEMA.org/research.

	With the specialty-equipment industry reaching $36 billion in consumer spending in 2014, how consumers purchase their equipment will help product manufacturers capitalize on buyer habits

By Jason Catullo

According to the 2015 SEMA Market Report, consumers make nearly a third of their specialty-equipment accessory purchases online.

With the specialty-equipment industry reaching $36 billion in consumer spending in 2014, knowing how consumers purchase their equipment will help product manufacturers capitalize on buyer habits, identify opportunities to sell through the company’s existing website, and meet aftermarket product demand based on data regarding the most popular vehicle purchases made by consumers.

The $36 billion in consumer spending in 2014 represents an 8% growth over the previous year and the fifth-consecutive year of growth.

Another finding revealed in the report centers around the buying habits of consumers in the specialty-equipment marketplace. The report tracked consumer purchases of specialty-equipment products in 2014, offering insight into where they purchased products, the vehicles that were accessorized and the parts purchased. The report also examined consumer purchases by sales channel, vehicle segment and parts categories, followed by overviews for 43 automotive parts and accessories.

To learn more, download the report.

SEMA market research reports are available to SEMA Members at no cost, and to nonmembers at a nominal fee. Reports are listed and can be accessed at www.SEMA.org/research.

The SEMA Show is the premier automotive specialty products trade event in the world. It draws the industry’s brightest minds and hottest products to one place, the Las Vegas Convention Center. As part of the AAIW, the SEMA Show attracts more than 100,000 industry leaders from more than 100 countries for unlimited profit opportunities in the automotive, truck and SUV, powersports, and RV markets. The 2014 SEMA Show drew more than 60,000 domestic and international buyers.

The 2015 SEMA Show will be held Tuesday–Friday, November 3–6.

The SEMA Show is the premier automotive specialty products trade event in the world. It draws the industry’s brightest minds and hottest products to one place, the Las Vegas Convention Center. As part of the AAIW, the SEMA Show attracts more than 100,000 industry leaders from more than 100 countries for unlimited profit opportunities in the automotive, truck and SUV, powersports, and RV markets. The 2014 SEMA Show drew more than 60,000 domestic and international buyers.

The 2015 SEMA Show will be held Tuesday–Friday, November 3–6.

The SEMA Show is the premier automotive specialty products trade event in the world. It draws the industry’s brightest minds and hottest products to one place, the Las Vegas Convention Center. As part of the AAIW, the SEMA Show attracts more than 100,000 industry leaders from more than 100 countries for unlimited profit opportunities in the automotive, truck and SUV, powersports, and RV markets. The 2014 SEMA Show drew more than 60,000 domestic and international buyers.

The 2015 SEMA Show will be held Tuesday–Friday, November 3–6.

By Jason Catullo

Through the Freeman Online mobile app, exhibitors can order Freeman products and services at the Show.

Get the power of Freeman on-the-go through the Freeman Online mobile app, which provides exhibitors with all the right tools to ensure a seamless execution at the 2015 SEMA Show, from move-in to move-out.

Freeman Mobile App Features

1. Access important Show information
2. Track Freeman freight
3. Receive notifications
4. Receive assistance through Concierge Services
5. Order Freeman products and services at Show site
6. Expedite the move out process
7. Access invoices after the show

To access the Freeman Online mobile experience, visit www.freemanco.com from a mobile device and login or create a Freeman Online username and password. Learn more about Freeman Online.

Access a complete list of information and quick facts regarding shipping and service information, booth dismantle and move-out details, helpful hints and more.

Exhibitors that place orders prior to October 16 will receive advance-order discounted rates. For access to all of the Show’s exhibitor services, view the 2015 Exhibitor Manual.

By Jason Catullo

Through the Freeman Online mobile app, exhibitors can order Freeman products and services at the Show.

Get the power of Freeman on-the-go through the Freeman Online mobile app, which provides exhibitors with all the right tools to ensure a seamless execution at the 2015 SEMA Show, from move-in to move-out.

Freeman Mobile App Features

1. Access important Show information
2. Track Freeman freight
3. Receive notifications
4. Receive assistance through Concierge Services
5. Order Freeman products and services at Show site
6. Expedite the move out process
7. Access invoices after the show

To access the Freeman Online mobile experience, visit www.freemanco.com from a mobile device and login or create a Freeman Online username and password. Learn more about Freeman Online.

Access a complete list of information and quick facts regarding shipping and service information, booth dismantle and move-out details, helpful hints and more.

Exhibitors that place orders prior to October 16 will receive advance-order discounted rates. For access to all of the Show’s exhibitor services, view the 2015 Exhibitor Manual.

By Jason Catullo

Through the Freeman Online mobile app, exhibitors can order Freeman products and services at the Show.

Get the power of Freeman on-the-go through the Freeman Online mobile app, which provides exhibitors with all the right tools to ensure a seamless execution at the 2015 SEMA Show, from move-in to move-out.

Freeman Mobile App Features

1. Access important Show information
2. Track Freeman freight
3. Receive notifications
4. Receive assistance through Concierge Services
5. Order Freeman products and services at Show site
6. Expedite the move out process
7. Access invoices after the show

To access the Freeman Online mobile experience, visit www.freemanco.com from a mobile device and login or create a Freeman Online username and password. Learn more about Freeman Online.

Access a complete list of information and quick facts regarding shipping and service information, booth dismantle and move-out details, helpful hints and more.

Exhibitors that place orders prior to October 16 will receive advance-order discounted rates. For access to all of the Show’s exhibitor services, view the 2015 Exhibitor Manual.