By Jason Catullo

Attendee, media and exhibitor registration for the 2016 SEMA Show is available at www.SEMAShow.com/register.

Exhibitors and attendees of the 2016 SEMA Show are encouraged to visit www.SEMAShow.com/travel and view the hotel rates currently being offered. Booking through the official housing providers of the SEMA Show, OnPeak, Showgoers will enjoy unmatched service and benefits, including guaranteed low rates.

SEMA Show visitors can confidently secure a hotel room for the SEMA Show knowing that the rate is locked in and will not change as the Show approaches. In addition to guaranteed rates, other benefits for booking through the official travel provider include no extra fees for changes or cancellations, and no penalties for adjustments to existing reservations.

The SEMA Show Travel and Lodging page lists more than 30 hotels and their rates. Properties can be searched by several categories, including price, location, amenities and rating.

For assistance with booking, contact OnPeak at 866-611-8831, between 8:00 a.m. and 5:00 p.m. (CT), Monday–Friday.

Attendee, media and exhibitor registration for the 2016 SEMA Show is available at www.SEMAShow.com/register.

To secure booth space for the 2016 SEMA Show, visit www.SEMAShow.com/buyabooth.

By Jason Catullo

Attendee, media and exhibitor registration for the 2016 SEMA Show is available at www.SEMAShow.com/register.

Exhibitors and attendees of the 2016 SEMA Show are encouraged to visit www.SEMAShow.com/travel and view the hotel rates currently being offered. Booking through the official housing providers of the SEMA Show, OnPeak, Showgoers will enjoy unmatched service and benefits, including guaranteed low rates.

SEMA Show visitors can confidently secure a hotel room for the SEMA Show knowing that the rate is locked in and will not change as the Show approaches. In addition to guaranteed rates, other benefits for booking through the official travel provider include no extra fees for changes or cancellations, and no penalties for adjustments to existing reservations.

The SEMA Show Travel and Lodging page lists more than 30 hotels and their rates. Properties can be searched by several categories, including price, location, amenities and rating.

For assistance with booking, contact OnPeak at 866-611-8831, between 8:00 a.m. and 5:00 p.m. (CT), Monday–Friday.

Attendee, media and exhibitor registration for the 2016 SEMA Show is available at www.SEMAShow.com/register.

To secure booth space for the 2016 SEMA Show, visit www.SEMAShow.com/buyabooth.

By Jason Catullo

Attendee, media and exhibitor registration for the 2016 SEMA Show is available at www.SEMAShow.com/register.

Exhibitors and attendees of the 2016 SEMA Show are encouraged to visit www.SEMAShow.com/travel and view the hotel rates currently being offered. Booking through the official housing providers of the SEMA Show, OnPeak, Showgoers will enjoy unmatched service and benefits, including guaranteed low rates.

SEMA Show visitors can confidently secure a hotel room for the SEMA Show knowing that the rate is locked in and will not change as the Show approaches. In addition to guaranteed rates, other benefits for booking through the official travel provider include no extra fees for changes or cancellations, and no penalties for adjustments to existing reservations.

The SEMA Show Travel and Lodging page lists more than 30 hotels and their rates. Properties can be searched by several categories, including price, location, amenities and rating.

For assistance with booking, contact OnPeak at 866-611-8831, between 8:00 a.m. and 5:00 p.m. (CT), Monday–Friday.

Attendee, media and exhibitor registration for the 2016 SEMA Show is available at www.SEMAShow.com/register.

To secure booth space for the 2016 SEMA Show, visit www.SEMAShow.com/buyabooth.

By Jason Catullo

Attendee, media and exhibitor registration for the 2016 SEMA Show is available at www.SEMAShow.com/register.

Exhibitors and attendees of the 2016 SEMA Show are encouraged to visit www.SEMAShow.com/travel and view the hotel rates currently being offered. Booking through the official housing providers of the SEMA Show, OnPeak, Showgoers will enjoy unmatched service and benefits, including guaranteed low rates.

SEMA Show visitors can confidently secure a hotel room for the SEMA Show knowing that the rate is locked in and will not change as the Show approaches. In addition to guaranteed rates, other benefits for booking through the official travel provider include no extra fees for changes or cancellations, and no penalties for adjustments to existing reservations.

The SEMA Show Travel and Lodging page lists more than 30 hotels and their rates. Properties can be searched by several categories, including price, location, amenities and rating.

For assistance with booking, contact OnPeak at 866-611-8831, between 8:00 a.m. and 5:00 p.m. (CT), Monday–Friday.

Attendee, media and exhibitor registration for the 2016 SEMA Show is available at www.SEMAShow.com/register.

To secure booth space for the 2016 SEMA Show, visit www.SEMAShow.com/buyabooth.

By Gavin Knapp

Through Experian’s AutoCount Vehicles In OperationSM, SEMA Market Research can provide members with comprehensive counts of vehicles on the road in the United States.

Thinking of offering your products for the ’05 Ford Mustang, but not sure of the sales potential? SEMA Market Research can help you assess how many of those Mustangs are still on the road.

Planning to stock products or create specials marketed to Nissan 350z owners? SEMA Market Research can show you how many 350zs are within your service area.

Introducing SEMA-Member VIO Counts

SEMA has partnered with Experian Automotive to provide SEMA members the opportunity to request Vehicles In Operation (VIO) counts. SEMA Market Research can now utilize Experian’s AutoCount Vehicles In Operation^SM to offer members new insight into the opportunities available for their businesses. Experian’s AutoCount Vehicles In Operation^SM gives SEMA Market Research access to comprehensive counts of vehicles on the road in the United States.

SEMA-member VIO counts can help you understand opportunities for:

• New Product Development
• Product Planning
• Inventory Management
• Sales Planning
• Location Decisions

For more information, visit www.sema.org/vio.

This program is available on a trial basis for current SEMA members in manufacturing, distribution and retail/installation. This program allows SEMA members to request specific VIO counts to facilitate a current project, but does not grant direct access or transfer of the AutoCount database. Additional restrictions and limitations apply. Visit www.sema.org/vio for terms and conditions.

Learn more about Experian’s AutoCount Vehicles In Operation^SM here: www.autocount.com.

By Gavin Knapp

Through Experian’s AutoCount Vehicles In OperationSM, SEMA Market Research can provide members with comprehensive counts of vehicles on the road in the United States.

Thinking of offering your products for the ’05 Ford Mustang, but not sure of the sales potential? SEMA Market Research can help you assess how many of those Mustangs are still on the road.

Planning to stock products or create specials marketed to Nissan 350z owners? SEMA Market Research can show you how many 350zs are within your service area.

Introducing SEMA-Member VIO Counts

SEMA has partnered with Experian Automotive to provide SEMA members the opportunity to request Vehicles In Operation (VIO) counts. SEMA Market Research can now utilize Experian’s AutoCount Vehicles In Operation^SM to offer members new insight into the opportunities available for their businesses. Experian’s AutoCount Vehicles In Operation^SM gives SEMA Market Research access to comprehensive counts of vehicles on the road in the United States.

SEMA-member VIO counts can help you understand opportunities for:

• New Product Development
• Product Planning
• Inventory Management
• Sales Planning
• Location Decisions

For more information, visit www.sema.org/vio.

This program is available on a trial basis for current SEMA members in manufacturing, distribution and retail/installation. This program allows SEMA members to request specific VIO counts to facilitate a current project, but does not grant direct access or transfer of the AutoCount database. Additional restrictions and limitations apply. Visit www.sema.org/vio for terms and conditions.

Learn more about Experian’s AutoCount Vehicles In Operation^SM here: www.autocount.com.

By Gavin Knapp

Through Experian’s AutoCount Vehicles In OperationSM, SEMA Market Research can provide members with comprehensive counts of vehicles on the road in the United States.

Thinking of offering your products for the ’05 Ford Mustang, but not sure of the sales potential? SEMA Market Research can help you assess how many of those Mustangs are still on the road.

Planning to stock products or create specials marketed to Nissan 350z owners? SEMA Market Research can show you how many 350zs are within your service area.

Introducing SEMA-Member VIO Counts

SEMA has partnered with Experian Automotive to provide SEMA members the opportunity to request Vehicles In Operation (VIO) counts. SEMA Market Research can now utilize Experian’s AutoCount Vehicles In Operation^SM to offer members new insight into the opportunities available for their businesses. Experian’s AutoCount Vehicles In Operation^SM gives SEMA Market Research access to comprehensive counts of vehicles on the road in the United States.

SEMA-member VIO counts can help you understand opportunities for:

• New Product Development
• Product Planning
• Inventory Management
• Sales Planning
• Location Decisions

For more information, visit www.sema.org/vio.

This program is available on a trial basis for current SEMA members in manufacturing, distribution and retail/installation. This program allows SEMA members to request specific VIO counts to facilitate a current project, but does not grant direct access or transfer of the AutoCount database. Additional restrictions and limitations apply. Visit www.sema.org/vio for terms and conditions.

Learn more about Experian’s AutoCount Vehicles In Operation^SM here: www.autocount.com.

By Carr Winn

SEMA News is looking to highlight top-tier talent in the automotive aftermarket industry who are under the age of 35 through its 35 Under 35 program. We need your input. If you know of a leader who is under 35—whether they are in manufacturing and design, marketing, retail, events and media or distribution—we would like to hear from you.

The following is a short profile on one of last year's 35 Under 35 winners—Jason Starkey, 27. Starkey is the president and owner of Starkey Products.

Do you have a friend or colleague who deserves to be recognized? If so, please contact the editorial team at SEMA News and submit a nomination for the 2016 SEMA News 35 Under 35. Nominations are due May 31, 2016. Winners will be chosen based on their business success, contribution to their organization, industry knowledge and community involvement. We'll honor the winners in the September issue of SEMA News and on www.sema.org.

For more details on the 35 Under 35 program and complete details on all of last year's winners, read through this article taken from the September 2015 issue of SEMA News.

By Carr Winn

SEMA News is looking to highlight top-tier talent in the automotive aftermarket industry who are under the age of 35 through its 35 Under 35 program. We need your input. If you know of a leader who is under 35—whether they are in manufacturing and design, marketing, retail, events and media or distribution—we would like to hear from you.

The following is a short profile on one of last year's 35 Under 35 winners—Jason Starkey, 27. Starkey is the president and owner of Starkey Products.

Do you have a friend or colleague who deserves to be recognized? If so, please contact the editorial team at SEMA News and submit a nomination for the 2016 SEMA News 35 Under 35. Nominations are due May 31, 2016. Winners will be chosen based on their business success, contribution to their organization, industry knowledge and community involvement. We'll honor the winners in the September issue of SEMA News and on www.sema.org.

For more details on the 35 Under 35 program and complete details on all of last year's winners, read through this article taken from the September 2015 issue of SEMA News.

By Amanda Gubbins

From left: Kyle Dreifus, Karina Pacheco, Alex O’ Farrell and Erica Kisler (not pictured: Maritza Rodriguez), students at California State University, Fullerton, are working on a marketing case study with SEMA during the spring 2016 semester.

SEMA has released a new marketing case study for use by colleges and universities around the country. This spring, the association is piloting the program with five California State University, Fullerton students, who will analyze the annual SEMA Ignited event and present a targeted marketing proposal to SEMA staff at the end of the semester.

Kyle Dreifus, Erica Kisler, Alex O’Farrell, Karina Pacheco and Maritza Rodriguez—all in their final year of undergrad studies—are enrolled in a capstone program through PRactical ADvantage Communications—an on-campus agency that gives advertising, entertainment, tourism communication and public relations students work experience for school credit. SEMA is one of four clients that students are working with this spring.

“We are really pleased to be working with SEMA,” said Professor Pete Evanow, co-director of the agency. “I've worked in the auto and motorsports industries for more than 30 years, and SEMA is a leader within it. This is a real honor to be able to have our students work behind the scenes with executives at the association in helping them on a specific project. It's this kind of practical experience that our students desire as they prepare for their careers once they graduate.”

SEMA partnered with Cypress College for a similar program last year and now the association is ready to provide the materials to other schools.

“The SEMA Ignited marketing case study is another great example of how the Association engages the next-generation of automotive professionals. By strengthening our partnerships with schools, SEMA can better address the Career Path initiative by increasing awareness for automotive-related jobs and creating a talent pipeline into this exciting industry. The partnership with Cal State Fullerton’s PRactical ADvantage Communications program highlights the diversity of career opportunities available in the automotive aftermarket and the next wave of professionals who will help keep our industry strong,” said SEMA Chairman Doug Evans.

The project is distilled down into a few downloadable documents, which include all of the resources necessary to complete the assignment: SEMA Ignited history, industry fact sheets, marketing goals and more. According to Vice President of Marketing Ira Gabriel, who authored the study, future case studies may be added to other fields in addition to marketing.

“This program focuses on PR and marketing, attracting those students who might not have considered the automotive industry as a career. Job opportunities in the specialty-equipment market are vast, and we can benefit from what these students have to offer,” he said.

Director of Education Zane Clark added, “We’re looking forward to building relationships with additional schools and giving more students a taste of our industry.”    

Faculty interested in using the case study can access resources through a secure website, www.sema.org/case. Contact Zane Clark for log-in information.