According to Ward's Auto, light-vehicle sales for the month of June are expected to fall 1.2%, averaging 57,537 units on each of 27 days. This is compared to 56,839 units during 26 days in June of 2006. The Ward's Auto article states that on a volume basis, sales should hit 1,534,650 units, a 38,687-unit increase over last year's 1,495,963, due to buyers seeking out model-year clearance bargains.
What characteristics are most important to new-vehicle buyers? Recent data from the automotive consulting firm AutoPacific shows that overall reliability and durability tops the list of characteristics new-vehicle buyers are looking for when making their automotive purchases. In their Future Vehicle Study, AutoPacific sent out its survey to new-vehicle buyers to find out what features, characteristics and types of vehicles they look for in their current and future vehicle purchases.
Approximately 71% of U.S. consumers are using the Internet today, according to data from the Pew Internet & American Life Project. Nearly the same numbers of men versus women are using the Internet, but the age groups that are now going online is skewed toward younger demographics. According to the data, 87% of consumers aged 18–29 use the Internet, but 83% of the consumers aged 30–49, 65% between 50–64 and 32% of those over 65, are now going online. In other words, consumers under 50 years old are typically using the Internet.
A study released by the automotive consulting firm AutoPacific Inc. summarizes the results of its 2007 model-year vehicle-satisfaction research. AutoPacific’s Vehicle Satisfaction Award (VSA) is an industry benchmark for objectively measuring how satisfied an owner is with their new car or light truck. Vehicle satisfaction may be an indicator of what vehicle buyers may buy in the future.
The links below represent some of the companies and websites of manufacturers that have joined SEMA in the past month (May 20–June 20).
Welcome New SEMA Manufacturing Members
SEMA-members companies have posted several new listings for job opportunities at www.sema.org/classifieds. Working for a SEMA-member company has many advantages. In addition to working for a company that supports and contributes to the success of the overall industry, being employed by a SEMA-member company enable the employee to participate in webinars, access free market research, join SEMA committees and more. The newest classified listings posted under Positions Available include:
Dates and locations for several upcoming SEMA-sponsored shows and activities have been announced. Details are:
Manufacturers are now welcome to sign up for time slots at the Hotrod & Restoration Education Day, presented by the SEMA Hot Rod Industry Alliance (HRIA). Registration is now open exclusively to HRIA member companies that are exhibiting at the Hotrod & Restoration (HRR) trade show.
Seven session times are offered, with five sessions per hour. This exclusive opportunity ends July 1, and will then open to all HRR trade show exhibitors.
The COMP Performance Group hired Brian Reese as director of business development. Reese was formerly the director of engineering for SLP Performance Parts, specializing in aftermarket performance with a focus on late-model engines. His professional career started at General Motors where he worked in Michigan at the Warren Technical Center and Milford Proving Grounds.