As part of its partnership with the 2007 SEMA Show, Hot Wheels will introduce the Hot Wheels Design Award, which will be awarded to four customized vehicles that embody the essence of the Hot Wheels brand, including speed, power, performance and attitude. Hot Wheels will also present the Best Custom Car and Best Custom Truck awards, both new to the Show, at the annual New Product Awards Breakfast.
Toyota Corporate Marketing Manager Brian Smith will deliver his presentation "Marketing for Personalization" at the 2007 SEMA Show Luncheon and Keynote Address, 12:00 p.m., Monday, October 29, in the Las Vegas Hilton, Ballrooms A & B. The presentation includes a 20-minute PowerPoint and Q&A session, and will touch on specialty-equipment marketing support for both Scion and the Tundra. The luncheon discussion will illustrate the importance of vehicle personalization and the specialty-equipment industry to the Toyota brands.
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The SEMA staff and volunteers extend our heartfelt thoughts and prayers to those in the SEMA community who have suffered losses in the Southern California wildfires.
Members who have fire-related issues and are seeking assistance can call the SEMA Membership Department: 909-396-0289 ext. 138 or ext. 121.
Exhibitors that have difficulty delivering their freight to the SEMA Show due to the fires should call the SEMA Show HOTLINE: 702-943-3505.
SEMA's webinar sessions throughout the year provide business-building tools and insight to members anywhere with a computer. Past sessions have covered industry issues such as minimum advertised pricing policies and intellectual property rights, and provided tools for success, including how to take advantage of media opportunities and maximize your trade show experience.
The four webinar sessions recently made available for download here include:
Ford Design Awards
Ford Motor Company will once again recognize the most significant design achievements at the 2007 SEMA Show with its Ford Motor Company Corporate Design Awards. These prestigious awards are given to those vehicles that make a significant contribution to vehicle design and stand apart from all the others at the SEMA Show.
Driven largely by visual products, the Restyling & Accessories section of the SEMA Show is a must-see for all.
Discover new trends in the paint market, as well as in striping, graphics, interior enhancements, lenses, sunroofs, racks and spoilers. As consumers’ desires to personalize and individualize their rides continue to grow, so too will this segment of the market.
SEMA Show exhibitors are invited to visit www.SEMAShow.com/tradeleads to view the thousands of pre-registered international buyers coming to the SEMA Show. Download the free database, identify those buyers seeking your products and invite them to visit your booth.
For more information, contact Linda Spencer at firstname.lastname@example.org.
Market insiders will share the latest trends in top specialty-equipment markets and provide key information for doing business in Australia, Europe and Brazil. Information includes the vehicles most often accessorized, the most popular accessories and what’s legal and what’s not in the three countries. SEMA’s new report on the Chinese specialty-equipment market will be distributed at the seminar on a first-come, first-served basis. Come to this special session taking place Wednesday, October 31, at 10:15 a.m. (PST), in Room N255. No pre-registration required.