Whether you don’t know the difference between a tee time and daylight savings time, or you can drive to the pin with the PGA’s best, it's easy to support your favorite SEMA council by making a charitable pledge online to the Council Cup – Cash for Kids golf tournament. Click here to pledge anywhere from $10–$100 or the amount of your choice.
The U.S. Senate approved sweeping energy legislation last week that includes a provision to dramatically increase the Corporate Average Fuel Economy (CAFE) standards. Passenger cars and light trucks would be required to meet a combined fuel economy average of 35 miles per gallon by 2020. That represents an increase of about 40% over the current standard of 27.5 mpg for passenger cars and 21.6 for light trucks and SUVs. Lawmakers rejected an alternative pushed by the auto industry, including SEMA, for a more moderate and technologically realistic CAFE increase.
Florida joined the growing list of states to enact SEMA-model legislation to amend the vehicle titling and registration classification for street rods and create a classification for custom vehicles. The bill was approved by the Florida State Legislature and signed into law by Governor Charlie Crist. Under the new law, a street rod is defined as an altered vehicle manufactured before 1949 and a custom as an altered vehicle at least 25 years old and manufactured after 1948.
The urban automotive lifestyles market is a form of vehicle customization that embodies the flamboyance, culture and lifestyles of young, urban (city-dwellers) drivers. Tune into this webinar and learn how to cash in on this profitable opportunity.
Urban Lifestyle Report
Thursday, July 26, 2007
10:00 a.m. (PST)
To view all of SEMA's archived webinars, visit www.sema.org/webinars.
Below is this week’s list of SEMA Show 2007 exhibitors offering products to project-vehicle builders for free or at a discounted rate. To see previous submissions, click here.
Textron Inc. is now seeking licensing agreements for its latest surface-contamination detection system that enables accurate, automated, inline inspection of metallic and composite panels prior to bonding, coating, painting or welding operations. It says that the technology is currently used for real-time, in-process panel inspection at a leading U.S. aircraft manufacturer, where detecting surface contamination before subsequent operations has resulted in lower scrap and rework cost and improved customer satisfaction.
A new study reports that safety is a major reason why consumers consider and purchase Xenon or High Intensity Discharge (HID) headlights on their automobiles.
The research was conducted by Brand-Aid Consulting of Wrentham, Massachusetts. In conjunction with R.L. Polk registration data, Brand-Aid surveyed 400 people who drove 2003–2005 model-year vehicles. Two hundred of the owners drove Xenon-equipped vehicles, while the other half drove vehicles with halogen lighting.
Two production-ready amphibious vehicles are planned for introduction in the United States in 2009, according to UK-based Gibbs Technologies, who is forming three new companies to produce and market its vehicles in North America. Quadski, an all-terrain vehicle, will be manufactured and sold by Gibbs Sports Amphibians. Aquada, a vehicle that combines the handling of a sports car with an ability to travel at more than 30 mph on water, will be built and marketed by Gibbs Amphibians.
The number of E85 refueling locations across the United States now exceeds 1,200, according to the National Ethanol Vehicle Coalition (NEVC). The Renew E85, LLC station at 1440 Horicon Street in Maryville, Wisconsin, is one of the newest E85 stations and put the total number of E85 fueling sites over 1,200.
One word forces you to talk about the most important person in your marketing equation: the prospect. It's the most important word you can use in your advertising, promotional copy and sales scripts, according to Larry Mersereau, a small-business consultant, speaker and author in the field of marketing and promotion. He says that too many marketers talk about themselves or their wonderful product. They want their prospects to know about their awards, and they want their prospects to know what they look like.