Thu, 09/03/2015 - 07:12

By Jason Catullo

During the past several years, gas prices have frequently hit record levels, and automakers have developed more alternative, fuel-saving technologies and have produced more fuel-friendly vehicles to meet the demand of consumers and the market. These factors have helped the compact-performance segment to sustain slow and steady growth year to year. The market reached more than $5.18 billion in retails sales in 2014 and continues to offer expanding opportunity for specialty-equipment companies.  

The compact-performance niche encompasses modifications made to compact-size cars for street use. While current retail sales levels are far from the numbers posted in the early 2000s, the fact that the market has remained steady and not shown any sharp decline for the past 10 years is a positive for compact-performance businesses and enthusiasts.

compact perfromance sales

The compact niche is mainly driven by sales of appearance and accessory products, which represent the No. 1 product segment in terms of manufacturer sales. Since the scene’s emergence in the mid-’90s, compact-performance enthusiasts covet vibrant appearance and styling products. However, enthusiasts in this segment want to add power to their vehicles as well, and performance products is the second-leading product segment (manufacturer sales). The third most popular product segment in the compact performance market is the wheels, tires and suspension products category.

Some of the top-selling vehicles within the segment are the Toyota Corolla/Matrix, Honda Civic, Chevrolet Cruze, Hyundai Elantra and Ford Focus.    

This information and more is available through the recently released 2015 SEMA Market Report. The report is available to download at no cost to SEMA members. In addition to the compact-performance market, the report provides detailed insight on the street-performance, light-truck, off-road, restyling, restoration, street rod and custom, racing niches. 

Most of SEMA's research reports are available to SEMA members at no cost, and to nonmembers at a nominal fee. They can be accessed at www.SEMA.org/research.

Thu, 09/03/2015 - 07:12

By Jason Catullo

During the past several years, gas prices have frequently hit record levels, and automakers have developed more alternative, fuel-saving technologies and have produced more fuel-friendly vehicles to meet the demand of consumers and the market. These factors have helped the compact-performance segment to sustain slow and steady growth year to year. The market reached more than $5.18 billion in retails sales in 2014 and continues to offer expanding opportunity for specialty-equipment companies.  

The compact-performance niche encompasses modifications made to compact-size cars for street use. While current retail sales levels are far from the numbers posted in the early 2000s, the fact that the market has remained steady and not shown any sharp decline for the past 10 years is a positive for compact-performance businesses and enthusiasts.

compact perfromance sales

The compact niche is mainly driven by sales of appearance and accessory products, which represent the No. 1 product segment in terms of manufacturer sales. Since the scene’s emergence in the mid-’90s, compact-performance enthusiasts covet vibrant appearance and styling products. However, enthusiasts in this segment want to add power to their vehicles as well, and performance products is the second-leading product segment (manufacturer sales). The third most popular product segment in the compact performance market is the wheels, tires and suspension products category.

Some of the top-selling vehicles within the segment are the Toyota Corolla/Matrix, Honda Civic, Chevrolet Cruze, Hyundai Elantra and Ford Focus.    

This information and more is available through the recently released 2015 SEMA Market Report. The report is available to download at no cost to SEMA members. In addition to the compact-performance market, the report provides detailed insight on the street-performance, light-truck, off-road, restyling, restoration, street rod and custom, racing niches. 

Most of SEMA's research reports are available to SEMA members at no cost, and to nonmembers at a nominal fee. They can be accessed at www.SEMA.org/research.

Thu, 09/03/2015 - 07:12

By Jason Catullo

During the past several years, gas prices have frequently hit record levels, and automakers have developed more alternative, fuel-saving technologies and have produced more fuel-friendly vehicles to meet the demand of consumers and the market. These factors have helped the compact-performance segment to sustain slow and steady growth year to year. The market reached more than $5.18 billion in retails sales in 2014 and continues to offer expanding opportunity for specialty-equipment companies.  

The compact-performance niche encompasses modifications made to compact-size cars for street use. While current retail sales levels are far from the numbers posted in the early 2000s, the fact that the market has remained steady and not shown any sharp decline for the past 10 years is a positive for compact-performance businesses and enthusiasts.

compact perfromance sales

The compact niche is mainly driven by sales of appearance and accessory products, which represent the No. 1 product segment in terms of manufacturer sales. Since the scene’s emergence in the mid-’90s, compact-performance enthusiasts covet vibrant appearance and styling products. However, enthusiasts in this segment want to add power to their vehicles as well, and performance products is the second-leading product segment (manufacturer sales). The third most popular product segment in the compact performance market is the wheels, tires and suspension products category.

Some of the top-selling vehicles within the segment are the Toyota Corolla/Matrix, Honda Civic, Chevrolet Cruze, Hyundai Elantra and Ford Focus.    

This information and more is available through the recently released 2015 SEMA Market Report. The report is available to download at no cost to SEMA members. In addition to the compact-performance market, the report provides detailed insight on the street-performance, light-truck, off-road, restyling, restoration, street rod and custom, racing niches. 

Most of SEMA's research reports are available to SEMA members at no cost, and to nonmembers at a nominal fee. They can be accessed at www.SEMA.org/research.

Thu, 09/03/2015 - 07:08

Compiled by SEMA Editors

 bfr
Kevin Fiscus beat teammate Jim Bell in the Precision Turbo Pro Mod class at the Pacific Street Car Association Street Car Super Nationals race at Gateway Motorsports Park in St. Louis, August 27–29, 2015.
  

BFR Dominates SCSN St. Louis Race With Pro Mod Win and Runner Up

Bell/Fiscus Racing (BFR) dominated the Precision Turbo Pro Mod class with both a win and runner-up finish at the Pacific Street Car Association (PSCA) Street Car Super Nationals (SCSN) “Anarchy at the Arch” race at Gateway Motorsports Park in St. Louis, August 27–29, 2015.

The Bell/Fiscus Racing teammates were paired in the finals for an all-BFR finale where Fiscus won with a 5.945 at 232.75 mph pass over Bell’s 5.996 at 233.08 mph. Both Bell and Fiscus will compete in the Pro Mod class at the NHRA Chevrolet Performance U.S. Nationals race at Lucas Oil Raceway in Indianapolis, September 4–7, 2015, as the Bell/Fiscus Racing team continues their 23-race commitment for the 2015 season.

aasbo
Fredric Aasbo and the Rockstar Energy Drink/Hankook Tire Scion tC will compete this weekend at the Formula Drift World Championship event.
 
  

Fredric Aasbo to Compete in Canada on Labor Day Weekend

Fredric Aasbo and the Rockstar Energy Drink/Hankook Tire Scion tC will compete for the first time in Canada this weekend at the Formula Drift World Championship event at Autodrome Saint-Eustache near Montreal. Aasbo, who is currently leading the points in the U.S. Formula Drift Championship and the Formula Drift World Championship, made a last-minute decision to enter the event. The Formula Drift Canada event is the eighth of 10 rounds in the Formula Drift World Championship. Held September 6–7, the event is expected to draw some 10,000 fans.

Auto Club Dragway Kicks Into High Gear With NMCA West

After a three-month hiatus, the NMCA WEST VP Racing Fuels Drag Racing Series will start the second half of the season with the running of the fourth annual Energy Suspension Street Car Nationals the weekend of September 18–20 at Auto Club Dragway in Fontana, California. 

The event will feature the ultra-quick rides in the Garrett Turbochargers Pro Modified class, the on-the-edge cars of ProCharger Street Outlaw and the racing craziness of ARP Outlaw 8.5. Vortech Superchargers True Street gives racers of street-driven cars a chance to test their mettle against others on the track after they head out for a 30-mile cruise. The Hotchkis Autocross presented by Nitto Tire will be contested adjacent to the drag strip on Saturday and Sunday.

Thu, 09/03/2015 - 07:08

Compiled by SEMA Editors

 bfr
Kevin Fiscus beat teammate Jim Bell in the Precision Turbo Pro Mod class at the Pacific Street Car Association Street Car Super Nationals race at Gateway Motorsports Park in St. Louis, August 27–29, 2015.
  

BFR Dominates SCSN St. Louis Race With Pro Mod Win and Runner Up

Bell/Fiscus Racing (BFR) dominated the Precision Turbo Pro Mod class with both a win and runner-up finish at the Pacific Street Car Association (PSCA) Street Car Super Nationals (SCSN) “Anarchy at the Arch” race at Gateway Motorsports Park in St. Louis, August 27–29, 2015.

The Bell/Fiscus Racing teammates were paired in the finals for an all-BFR finale where Fiscus won with a 5.945 at 232.75 mph pass over Bell’s 5.996 at 233.08 mph. Both Bell and Fiscus will compete in the Pro Mod class at the NHRA Chevrolet Performance U.S. Nationals race at Lucas Oil Raceway in Indianapolis, September 4–7, 2015, as the Bell/Fiscus Racing team continues their 23-race commitment for the 2015 season.

aasbo
Fredric Aasbo and the Rockstar Energy Drink/Hankook Tire Scion tC will compete this weekend at the Formula Drift World Championship event.
 
  

Fredric Aasbo to Compete in Canada on Labor Day Weekend

Fredric Aasbo and the Rockstar Energy Drink/Hankook Tire Scion tC will compete for the first time in Canada this weekend at the Formula Drift World Championship event at Autodrome Saint-Eustache near Montreal. Aasbo, who is currently leading the points in the U.S. Formula Drift Championship and the Formula Drift World Championship, made a last-minute decision to enter the event. The Formula Drift Canada event is the eighth of 10 rounds in the Formula Drift World Championship. Held September 6–7, the event is expected to draw some 10,000 fans.

Auto Club Dragway Kicks Into High Gear With NMCA West

After a three-month hiatus, the NMCA WEST VP Racing Fuels Drag Racing Series will start the second half of the season with the running of the fourth annual Energy Suspension Street Car Nationals the weekend of September 18–20 at Auto Club Dragway in Fontana, California. 

The event will feature the ultra-quick rides in the Garrett Turbochargers Pro Modified class, the on-the-edge cars of ProCharger Street Outlaw and the racing craziness of ARP Outlaw 8.5. Vortech Superchargers True Street gives racers of street-driven cars a chance to test their mettle against others on the track after they head out for a 30-mile cruise. The Hotchkis Autocross presented by Nitto Tire will be contested adjacent to the drag strip on Saturday and Sunday.

Thu, 09/03/2015 - 07:03
For SEMA-member companies putting out great products these days, the challenge of illegal unauthorized copies is almost unavoidable. While some companies turn to the courts, federal agencies and law enforcement to confront counterfeiters, these avenues are frequently too expensive, ineffective or both. With the pervasive culture of counterfeiting in today’s global marketplace, SEMA members may be best served by also pursuing creative solutions that focus on branding, consumer awareness and unique packaging.

One of the most effective means of communicating to customers that a product was actually produced by a well-known source is by using the company name or logo on everything that goes out the door. Once this branding becomes common practice, consumers begin to recognize that products without the company’s name or logo are not genuine.
Thu, 09/03/2015 - 07:03
For SEMA-member companies putting out great products these days, the challenge of illegal unauthorized copies is almost unavoidable. While some companies turn to the courts, federal agencies and law enforcement to confront counterfeiters, these avenues are frequently too expensive, ineffective or both. With the pervasive culture of counterfeiting in today’s global marketplace, SEMA members may be best served by also pursuing creative solutions that focus on branding, consumer awareness and unique packaging.

One of the most effective means of communicating to customers that a product was actually produced by a well-known source is by using the company name or logo on everything that goes out the door. Once this branding becomes common practice, consumers begin to recognize that products without the company’s name or logo are not genuine.
Thu, 09/03/2015 - 06:31

By SEMA Editors

  williams
Dave Williams
  

Dave Williams Joins Go Rhino/Big Country's Sales and Business Development Team

Go Rhino/Big Country has announced the addition of Dave Williams to its sales and business development team. Williams has more than 20 years of automotive aftermarket experience with Roush Performance, MAAP/Steel Horse and most recently Rampage Products, where he was vice president of sales. Based in Brea, California, Williams will be responsible for key account development and growth in selected channels and markets and will participate in the strategic growth of new business opportunities.

David Ayers Named Marketing Director at the AAM Group
The AAM Group has recently named David Ayers as its new marketing director after a national candidacy search. Previously in the position of digital media specialist with AAM, Ayers served as the architect of the group’s Digital Showcase online catalog, Insight mobile app (and Price Manager tool) and the Digital Marketplace in-house Web-development platform.

Luken Signs Multi-Network Affiliation Deal With K44JP

Luken Communications has announced a multi-network affiliation agreement with K44JP, serving the Eugene, Oregon, market (DMA 120). K44JP, owned and operated by South Lane Television Inc., has begun broadcasting Luken’s The Family Channel, Heartland, Rev’n and PBJ networks. Eugene-area viewers will be able to find The Family Channel, Heartland, Rev’n and PBJ over the air on channels 44.4, 44.5, 44.6 and 44.7, respectively.

Power Automedia Appoints Industry Veteran as New Editor of Revved Magazine

Power Automedia has announced the appointment of Evan Griffey as its new editor of Revved magazine. Griffey, a native Californian and current resident of Washington State, has been in the publishing industry for 25 years. Over his career, Griffey has worked as an automotive journalist, editor, creative director and publisher.

  damron
Jason Damron
  

Global Parts Network Names Jason Damron as Director of Operations

Global Parts Network (GPN) has promoted Jason Damron to director of operations. He will be responsible for the management of the day-to-day operations of GPN’s Salt Lake City, Utah, and South Bend, Indiana, brake remanufacturing and PDC warehousing facilities and customer service operations, with the site managers of the two facilities reporting directly to him. He will continue to be located in Salt Lake City.

Damron joined GPN in March 2010, and served as site manager for the Salt Lake City facility before his promotion. During his tenure at GPN, Damron has played a key role in the development and continuous improvement of brake remanufacturing processes, including the implementation of significant new equipment investments and the introduction of a new enhanced coating and curing system, while GPN has produced more than 4 million new and remanufactured brake shoes. Prior to joining GPN, Damron served in various sales and management roles within the heavy-duty aftermarket during an industry career that has spanned nearly 20 years.

Dick Cepek Tires & Wheels Launched Reward Program September 1

From September 1–October 31, Dick Cepek Tires & Wheels is offering consumers a $75 prepaid reward card on the purchase of a new set of four qualifying wheels and a $100 prepaid reward card on the purchase of a new set of four qualifying tires. This offer is available to residents in all 50 states, the District of Columbia, Puerto Rico and Canada, and is contingent on the purchase of a new set of four qualifying Dick Cepek tires or wheels (in a single transaction). Consumers who purchase a set of four qualifying new tires or wheels within the program dates must submit the invoice and claim form by mail. Requests must be postmarked no later than November 30 and received no later than December 15 to be eligible. For program details, visit the Dick Cepek website.

BettsHD Receives 2014 Masters of Quality Award From Daimler Trucks North America

BettsHD has received the Daimler Trucks North America (DTNA) Masters of Quality award. BettsHD has received the annual award six times, including 2002, 2007, 2010, 2011, 2012 and now 2014. Among the record 91 suppliers who received the award, BettsHD is the only California-based company. According to DTNA, the selected suppliers are top-quality providers of components and services for Freightliner and Western Star truck brands. The annual program, now in its 28th year, recognizes outstanding suppliers that have received high scores on quality, delivery, technology and cost performance as measured on a DTNA proprietary Balanced Scorecard.

 airlift
Air Lift Co. has added 40,000 sq. ft. of manufacturing and warehouse space to its Lansing, Michigan, headquarters.
  

Air Lift Co. Completes Major Expansion

Air Lift Co. has completed a major facility expansion at the company's Lansing, Michigan, headquarters with the addition of 40,000 sq. ft. of manufacturing and warehouse space. Strong sales of the company's automotive performance suspension products for import and domestic vehicles contributed to the need for increased production capabilities. Air Lift currently offers load support kits for more than 540 different vehicles, with continuous new-product development focused on creating vehicle-specific kits for the most popular makes and models.

MAVTV Motorsports Network Continues Expansion

The expansion of MAVTV Motorsports Network continues with the launch of six new National Cable Television Co-op (NCTC) members since June, bringing the total carriage of MATV by NCTC members to 137 throughout the United States. MAVTV's newest distribution partners include Harlan Municipal Utilities, Walnut Telephone Co., Suddenlink Communications, Windstream, RS Fiber Cooperative and Fibrant.

VP Racing Fuels Finds Branding Partner Close to Home

VP Racing Fuels, based in San Antonio, Texas, has introduced Wuest’s Inc. as the newest and nearest distributor to join VP’s retail branding program. Headquartered in McQueeney, Texas, Wuest’s Inc. owns and operates 15 Pic-n-Pac stores and services two other retail locations in the greater San Antonio area. Four of Wuest’s stores have been targeted initially for rebranding with VP Racing Fuels, including two in Seguin, one in McQueeny and one in Lockhart, Texas.

Eastwood Co. Revs Up Retail With Experiential Store in Parma, Ohio

The Eastwood Co. has transitioned from a conventional catalog company into an online source for automotive tools and supplies. On August 24, it opened its second store where customers are educated with hands-on workshops, how-to videos, interactive product displays, a media lounge and the opportunity to try products before making a purchase. To kick off the experience, there will be a grand-opening celebration September 11–20.

#PartsMatter Auto Safety Campaign Offering Weekly Prizes for Sharing Photos, Videos of Part Failures

#PartsMatter is offering weekly cash prizes to winners who share photos and/or videos documenting a part failure on any passenger vehicle. Designed to communicate the importance of choosing quality components for every automotive repair, the #PartsMatter campaign is sponsored by several leading North American automotive parts brands, including ANCO, Champion, Fel-Pro, MOOG and Wagner. Each is a brand of global original equipment and replacement parts manufacturer Federal-Mogul Motorparts. For more information regarding the #PartsMatter campaign, visit www.federalmogulmp.com or www.partsmatter.com.

Have some company news you would like to share? Let us know and the news may appear in an upcoming issue of SEMA eNews. Send your items for consideration to editors@sema.org.

Thu, 09/03/2015 - 06:23
By SEMA Washington, D.C., Staff

copyrights
To assist its members, SEMA has created a webpage called Introduction to Intellectual Property Rights.
Protecting the intellectual property rights (IPR) of its members is a top SEMA priority. The process begins when companies register their patents, trademarks and copyrights with government agencies in the United States (and other countries). Registration is a key to establishing legal rights.  

To assist its members, SEMA has created a webpage called Introduction to Intellectual Property Rights. The material explains the different types of IP, including protecting new products (utility patents) and product designs (design patent), identifying the source of the product (trademarks), and protecting product brochures or website designs (copyright). It also contains information on how to register IP along with links to seminars, webinars and SEMA News articles.  

With respect to enforcing IP rights at the SEMA Show, the Association has developed an effective policy for pursuing infringement allegations. SEMA’s IP enforcement policy is posted on the IPR web page and is also published as part of the Exhibitor Services Manual. Questions may be directed to Ashley Ailsworth at ashleya@sema.org.
Thu, 09/03/2015 - 06:23
By SEMA Washington, D.C., Staff

copyrights
To assist its members, SEMA has created a webpage called Introduction to Intellectual Property Rights.
Protecting the intellectual property rights (IPR) of its members is a top SEMA priority. The process begins when companies register their patents, trademarks and copyrights with government agencies in the United States (and other countries). Registration is a key to establishing legal rights.  

To assist its members, SEMA has created a webpage called Introduction to Intellectual Property Rights. The material explains the different types of IP, including protecting new products (utility patents) and product designs (design patent), identifying the source of the product (trademarks), and protecting product brochures or website designs (copyright). It also contains information on how to register IP along with links to seminars, webinars and SEMA News articles.  

With respect to enforcing IP rights at the SEMA Show, the Association has developed an effective policy for pursuing infringement allegations. SEMA’s IP enforcement policy is posted on the IPR web page and is also published as part of the Exhibitor Services Manual. Questions may be directed to Ashley Ailsworth at ashleya@sema.org.