Thursday, August 23, 2007 - 12:00am

"Stop Wasting Your Time at Trade Shows and Start Making Some Money"
Wednesday, August 29, 10 a.m. (PST)

Learn from presenter Steve Miller about the tools exhibitors can use to make the SEMA Show a big success, hear about the biggest exhibitor mistakes at today's trade shows, and get answers to the questions attendees most frequently ask when approaching your exhibit. You'll also learn about the single best pre-show marketing tool you can use and the best post-show follow-up plan.

Thursday, August 16, 2007 - 12:00am

The SEMA Internship Program at the SEMA Show provides students interested in careers in the automotive market with a valuable learning experience. At the same time, principals of SEMA-member companies and Show exhibitors with an excellent opportunity observe qualified and productive potential employees.

Thursday, August 16, 2007 - 12:00am

Below is this week’s list of SEMA Show 2007 exhibitors offering products to project-vehicle builders for free or at a discounted rate. To see previous submissions, click here.

Thursday, August 16, 2007 - 12:00am

77 DAYS TO THE SHOW!

INNOVATIONS DAY:  MONDAY, OCTOBER 29

SHOW DAYS:  TUESDAY, OCTOBER 30 – FRIDAY, NOVEMBER 2

UPCOMING DEADLINES

August 24
International Exhibitor Registration to Receive Badges in Mail – Tab #4
Lead Retrieval Rental (Early-Bird Rate) – Tab #10

August 30
Show Directory Advertising Space Reservations – Tab #6

Thursday, August 16, 2007 - 12:00am

Although pickup sales have declined by nearly 18% in July compared to last year’s sales, consumer still plan to accessorize the pickups they are purchasing. According to the latest SEMA research, 17% of the 24 million households surveyed that plan to purchase specialty equipment over the next three months plan to accessorize a pickup. To help SEMA members make sense of the current buying behavior of pickup owners, SEMA put together the “2006 SEMA Light Truck Personalization Report.” The following is a short excerpt of that report.

Thursday, August 16, 2007 - 12:00am

Consumers searching for wallet-friendly wheels don't need to sacrifice safety, reliability and cabin comfort, according to Cars.com. The site recently announced its list of the best late-model used cars shoppers can buy on a budget of $10,000. Consumers looking for used cars to purchase often turn to the Internet for information to help them make their purchase. In fact, SEMA research has shown that, after personal experience and magazines, consumers say that the Internet influences which vehicles they purchase.

Thursday, August 16, 2007 - 12:00am

“VIP” is commonly tagged throughout American culture, but the acronym has permeated the hobby and lifestyles of automotive enthusiasts. While the root of the phrase is easy to understand, the usage as a specific car style is more equivocal. The main reason, and not to keep you waiting, is that VIP Style is not interchangeable with the traditional VIP meaning. The general label can be affixed to everything from extreme hospitality to the cars of the stars. But, VIP style from Japan demands a unique set of parameters.

Thursday, August 16, 2007 - 12:00am

SEMA members have a wealth of market research information available to them that is designed to keep decision makers up-to-date on the latest trends. For example, the following is a short excerpt from the “2006 SEMA Compact Performance Market Report”:

Demographics—Consumer Profile

Thursday, August 16, 2007 - 12:00am

The links below represent the companies that comprise the select committee of the Manufacturers' Rep Council (MRC). The mission of the MRC is to provide a forum for manufacturers' representatives in order to increase their impact as an industry, explore issues of common interest and concern, increase their collective knowledge and elevate the overall image of the profession. More information on MRC is available by visiting www.sema.org/mrc.

MRC Select Committee

Thursday, August 16, 2007 - 12:00am

SEMA-member companies have posted several new listings for job opportunities at www.sema.org/classifieds. Working for a SEMA-member company has many advantages. In addition to working for a company that supports and contributes to the success of the overall industry, being employed by a SEMA-member company enable the employee to participate in webinars, access free market research, join SEMA committees and more. The newest classified listings posted under Positions Available include:

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