Market insiders will share the latest trends in top specialty-equipment markets and provide key information for doing business in Australia, Europe and Brazil. Information includes the vehicles most often accessorized, the most popular accessories and what’s legal and what’s not in the three countries. SEMA’s new report on the Chinese specialty-equipment market will be distributed at the seminar on a first-come, first-served basis. Come to this special session taking place Wednesday, October 31, at 10:15 a.m. (PST), in Room N255. No pre-registration required.
The majority of light-truck enthusiasts tend to modify their vehicles within two months of ownership, according to SEMA research. While just 5% add specialty-equipment parts at the time of purchase, 57% do so within the first two months of ownership.
And those first days are ripe with opportunity for specialty-equipment dealers and manufacturers: 38% say they modified their light truck within one to three weeks of ownership. Overall, 77% of light-truck enthusiasts purchased parts and accessories for their ride within six months, including those who buy at the time of purchase.
The so-called "Web 2.0" evolution of the Internet now affects the research and purchase decisions of those in the market for a new car, says a recent J.D. Power and Associates report. Nearly 69% of new-vehicle buyers who use the Internet to research their options will end up reading one or more forms of user-generated content—blogs, forums, photo-sharing sites—in their purchasing decisions. Consumer-generated content increasingly pops up on a buyer's radar as a new way to gather what is perceived as unbiased information.
SEMA Council and Committees
SEMA-member companies have posted several new listings for job opportunities at www.sema.org/classifieds. Working for a SEMA-member company has many advantages. In addition to working for a company that supports and contributes to the success of the overall industry, being employed by a SEMA-member company enable the employee to participate in webinars, access free market research, join SEMA committees and more.
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Dick Berggren, seen here with SEMA Chairman-Elect Rick Rollins (left) and SEMA Hall of Fame inductee Ron Funfar (right), will host the New Product Awards Breakfast held at the 2007 SEMA Show.
The SEMA Store of the Future and Retail Resource Center at the 2007 SEMA Show is where you will discover the latest and best in display practices and retailing ideas designed to optimize your company's sales. You'll learn about lighting, fixtures and props, signage, packaging and POS/POP displays and how they can help your jobber/retail business without costing you a fortune.
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