Thu, 12/04/2025 - 07:29

By Ashley Reyes

December 4

 

The SEMA Future Leaders Network (FLN) has named Thananthan Sozhane, graduate student researcher at Kettering University, as the network's newest spotlight member. 

Get to know Sozhane in his interview with SEMA News below. 
 

SEMA News:What is the best advice you have ever received?  

Thananthan Sozhane: Follow what you'll do for free and make it your passion. I wanted to make sure that there are no fatalities happening around by all the standards that I can build with the help of joining communities and teams that have the same vision as mine. "Zero Fatalities." 
 

SN:What keeps you in the industry?  

TS: I have almost three years of experience in ADAS as a system engineer for autonomous parking. I have built systems from scratch, like packaging sensors, finalizing them and then validating the positions through both bench testing in a lab car and also on a physical car once the software is at least 20% mature. 


SN:Where can you be found on a Saturday?  

TS: The golf club, gym, making podcasts or at home editing captured videos of automobiles and natural landscapes.


SN:How do you prepare for an important meeting?  

TS: Before an important meeting, I take a structured approach to preparation. I start by clearly understanding the meeting's objectives and the key stakeholders involved. Given my background in both engineering and business, I aim to bring a balanced perspective—whether it's about validating an ADAS system or pitching a business case. 

Additionally, I anticipate possible questions, tailor my contributions to create value and always carry a collaborative mindset. For me, every important meeting is an opportunity to align innovation with strategic vision. 


SN:If you could go to lunch with one industry leader, living or dead, who would it be?  

TS: I would choose Steve Jobs. His ability to blend technology, design and user-centric thinking was decades ahead of its time. As someone pursuing a Tech MBA and building a career in ADAS and autonomous mobility, I deeply admire how he redefined consumer experience by turning complex technology into intuitive, emotional products. 

I would love to understand how he maintained relentless focus on product vision, how he handled resistance to innovation and how he scaled disruptive ideas without compromising on elegance or simplicity. In the ADAS domain, where technology must seamlessly integrate into human lives, his philosophy of "making it just work" resonates strongly. A conversation with him would inspire me to bring similar clarity and purpose into shaping the future of intelligent mobility. 

 


Fill out an FLN member spotlight form to be eligible to be featured on FLN's social media, SEMA News and FLN member updates.

Thu, 12/04/2025 - 06:49

By Ashley Reyes

PRI Show

 

The PRI Show, December 11-13 in downtown Indianapolis, provides dozens of conferences, seminars, social gatherings and more events to help the industry share new ideas. Among the activities are networking opportunities and events from PRI Education, SEMA Businesswomen's Network (SBN), Future Leaders Network (FLN), Motorsports Products and Media Council (MPMC) and Truck & Off-Road Alliance (TORA).  


Mark your calendars for the following events and RSVP to connect with your network.  
 

Student Program Industry Networking Breakfast  

Friday, December 12, at 7:45 a.m., Sagamore Ballroom 7  

As racing college students gear up to participate in the 2025 PRI Show Student Program, PRI is seeking industry professionals and companies to connect with future leaders, and help them discover the diversity of career paths available and skills sets needed to pursue a career in the automotive aftermarket. 

There is no cost or setup associated with this event. Simply reserve a table to enjoy breakfast with amazing students and discuss career opportunities.

RSVP here. 

 

SBN Gear-Up Girl Lunch  

Friday, December 12, at 11:45 a.m., Room 208 

Reserved only for women, this energetic lunch serves as a networking opportunity to give back and share advice with today's female youth. Attendees will help the next generation discover career pathways, build valuable connections and gain insights that can spark a rewarding future in the motorsports industry.

RSVP here.  

 

Networking Reception Hosted by the Future Leaders Network (FLN), Motorsports Products & Media Council (MPMC), and Truck & Off-Road Alliance (TORA)  

Friday, December 12, at 5:00 p.m., Wabash Ballroom 1 

This relaxed, social event will bring together industry leaders and friends to network and celebrate motorsports. Connect with peers, discover resources to support your business and witness the induction of the newest MPMC Hall of Fame member over complimentary hors d'oeuvres and drinks.

RSVP here.  


For more information on the 2025 PRI Show, including how to register, visit performanceracing.com/tradeshow

Thu, 12/04/2025 - 00:23

By SEMA News Editors

The 2025 LA Auto Show, held November 21-30 in Los Angeles, highlighted the convergence of technology and mobility before enthusiastic attendees. Following a media-only opening, the doors opened to the public for the LA Auto Show, where car shoppers, enthusiasts and auto fans came together for ten exciting days.

Look at all the cool vehicles below and experience the sights and scenes from this year's LA Auto Show.

While the LA Auto Show highlights the latest innovations and consumer-facing trends, it complements the broader mission of the SEMA Show in Las Vegas, where builders, manufacturers, and aftermarket professionals converge each year to showcase cutting-edge parts, performance products, and specialty vehicles. The SEMA Show reflects the ongoing work of the SEMA association, headquartered in Diamond Bar, California, to connect the entire automotive community and drive innovation, education, and business opportunities across the industry. For more information, visit sema.org.

LA Auto Show vehicle, photo gallery for SEMA News

 

LA Auto Show vehicle, photo gallery for SEMA News

 

LA Auto Show vehicle, photo gallery for SEMA News

 

LA Auto Show vehicle, photo gallery for SEMA News

 

LA Auto Show vehicle, photo gallery for SEMA News

 

LA Auto Show vehicle, photo gallery for SEMA News

 

LA Auto Show vehicle, photo gallery for SEMA News

 

LA Auto Show vehicle, photo gallery for SEMA News

 

LA Auto Show vehicle, photo gallery for SEMA News

 

LA Auto Show vehicle, photo gallery for SEMA News

 

LA Auto Show vehicle, photo gallery for SEMA News

 

LA Auto Show vehicle, photo gallery for SEMA News

 

LA Auto Show vehicle, photo gallery for SEMA News

 

LA Auto Show vehicle, photo gallery for SEMA News

 

LA Auto Show vehicle, photo gallery for SEMA News

 

LA Auto Show vehicle, photo gallery for SEMA News

 

LA Auto Show vehicle, photo gallery for SEMA News

 

LA Auto Show vehicle, photo gallery for SEMA News

 

LA Auto Show vehicle, photo gallery for SEMA News

 

LA Auto Show vehicle, photo gallery for SEMA News

 

LA Auto Show vehicle, photo gallery for SEMA News


For more information, visit sema.org.

Tue, 12/02/2025 - 12:51

By SEMA News Editors

2025 SEMA Show New Products Showcase crowds


From early morning crowds to near nonstop foot traffic, the New Products Showcase at this year's SEMA Show stood out as one of the busiest destinations of Las Vegas during Show week. Tens of thousands of buyers, media members and creators packed the aisles in Lower South Hall to examine hundreds of new parts, tools, accessories and technologies, from off-road innovations to exterior upgrades and precision equipment, up close. With more than 1,300 entries vying for recognition in 15 categories, the Showcase provided a clear look at the trends that will influence performance and personalization in the year ahead. Now, take a look at the sights and scenes from this year's New Products Showcase, capturing the innovation, energy and nonstop discovery that defined one of the Show's most popular destinations.

Want to see a list of 2025 SEMA New Product Award winners? Visit here or scroll to the bottom of this article. 

Visitors of the SEMA Show New Products Showcase capture product highlights to share with colleagues and customers back home.
2025 SEMA Show New Products Showcase - Visitors capture product highlights to share with colleagues and customers back home.

 

2025 SEMA Show New Products Showcase - A visitor captures product highlights to share with colleagues and customers back home.

 

2025 SEMA Show New Products Showcase - Visitors capture product highlights to share with colleagues and customers back home.

 

Hands-on product exploration remains a signature part of the SEMA Show New Products Showcase experience.
2025 SEMA Show New Products Showcase - Hands-on product exploration remains a signature part of the SEMA Show New Products Showcase experience.

 

2025 SEMA Show New Products Showcase - Hands-on product exploration remains a signature part of the SEMA Show New Products Showcase experience.

 

2025 SEMA Show New Products Showcase - Hands-on product exploration remains a signature part of the SEMA Show New Products Showcase experience.

 

2025 SEMA Show New Products Showcase - Hands-on product exploration remains a signature part of the SEMA Show New Products Showcase experience.

 

2025 SEMA Show New Products Showcase - Hands-on product exploration remains a signature part of the SEMA Show New Products Showcase experience.

 

2025 SEMA Show New Products Showcase - Hands-on product exploration remains a signature part of the SEMA Show New Products Showcase experience.

 

2025 SEMA Show New Products Showcase - Hands-on product exploration remains a signature part of the SEMA Show New Products Showcase experience.

 

Attendees of all automotive backgrounds take a closer look at the latest innovations inside the New Products Showcase.
2025 SEMA Show New Products Showcase - Attendees of all automotive backgrounds take a closer look at the latest innovations inside the New Products Showcase.

 

2025 SEMA Show New Products Showcase - Attendees of all automotive backgrounds take a closer look at the latest innovations inside the New Products Showcase.

 

2025 SEMA Show New Products Showcase - Attendees of all automotive backgrounds take a closer look at the latest innovations inside the New Products Showcase.

 

2025 SEMA Show New Products Showcase - Attendees of all automotive backgrounds take a closer look at the latest innovations inside the New Products Showcase.

 

For those who want a second look at a product that caught their eye, you can now browse the thousands of innovative products online at SEMAShow.com. The 2025 SEMA New Product Award Winners are as follows: 

Best Car Care & Protection Product
  • WINNER: Ngenco Paint Protection Spray (Ngenco USA – PPS)
  • Runner Up: Optima Xem (Steamericas Inc.)

 

Best Collision Repair & Refinish Product
  • WINNER: Revv Integration Ecosystem (Revv ADAS)
  • Runner Up: Multibench EXT (Spanesi)
  • Runner Up: GPR+ Pro Cart (KECO Body Repair Products)

 

Best Emerging Technology Product
  • WINNER: Dynam Labs VCU+ (Dynam Labs Inc.)
  • Runner Up: Kinetic Vision (Kinetic Automation)
  • Runner Up: Flush Fastener (Flush Fasteners)

 

Best Engineered New Product
  • WINNER: '24-'25 Harley-Davidson M8 Supercharger kit (ProCharger Superchargers)
  • Runner Up: E-CLIK Universal Kit for Remote Reservoir Shocks (Suspension Direct Inc.)
  • Runner Up: Terminator X Bluetooth Module 558-483 (Holley Performance Brands)

 

Best Exterior Accessory Product
  • WINNER: Hoodini' 73-'80 C/K Series Pickup/Blazer Hood Hinges, Steel (Speedway Motors)
  • Runner Up: FLATED Air-Carrier - Refresh (FLATED)
  • Runner Up: RealTruck MRC-3000 (REALTRUCK)

 

Best Interior Accessory Product
  • WINNER: SRX-GM14128 (Stinger)
  • Runner Up: RTX-88C-PU-X Chevy/GMC '88-'91 RTX Gauge System (Dakota Digital)
  • Runner Up: Custom CTX-60-Diamond Full Backrest Bench Seat, 60-in., Rustic Brown with Chestnut Stitch (Distinctive Industries)

 

Best Package Design & Display Product
  • WINNER: Seat Cover Solutions Mini Product Display (Seat Cover Solutions)
  • Runner Up: DashPlay Connected Car Experience (Auto Meter)
  • Runner Up: RealTruck Truck Bed Cover Hero Display (REALTRUCK)

 

Best Performance – Racing Product
  • WINNER: SMART SuperCap HB1600X Starting Battery (MUXWIRING INC.)
  • Runner Up: Gateway Lite (ECUMaster)
  • Runner Up: TH400, 4L80-E Adjustable Low/Reverse Servo Kits (SONNAX)
Best Performance – Street Product
  • WINNER: Fox Body Mustang Short Long Arm Conversion System (Detroit Speed)
  • Runner Up: LOCK Sleeve - Weld-free Turbo Compressor Outlet Adapter; Suits Vibrant & Ticon Clamps (Turbosmart)
  • Runner Up: '67-'68 Mustang/Cougar Stealth In-Dash Hydraulic Master Cylinder Kit (Modern Driveline)

 

Best Powersports & Utility Vehicle Product
  • WINNER: Moto-Chok (Z-TRAK)
  • Runner Up: INFLATiQ by RIMiQ Portable Tire Inflator w/ QwikFlow Technology (All-Fit Automotive + RIMiQ)
  • Runner Up: Vapor Trapper (Vapor Trapper)

 

Best Street Rod & Custom Car Product
  • WINNER: GM LS Compatible 376 c.i. Engine and ZF-8 Speed Automatic Transmission (BluePrint Engines)
  • Runner Up: 2.00-in. Drop, Aluminum, Bolt-in Hub ProSpindle Kit (Wilwood Disc Brakes)
  • Runner Up: Vapor Trapper (Vapor Trapper)

 

Best Tire & Related Product
  • WINNER: INFLATiQ by RIMiQ Portable Tire Inflator w/ QwikFlow Technology (All-Fit Automotive + RIMiQ)
  • Runner Up: N'Fera Sport (Nexen Tire America)

 

Best Tools & Equipment Product
  • WINNER: SPARQ Diagnostic (SPARQ)
  • Runner Up: ValvoMax Bag-in-Box Oil Change System (ValvoMax Oil Drain System)
  • Runner Up: F6 Pro (Teslong)

 

Best Truck & Off-Road Product
  • WINNER: FOX | '19-On JEEP JK/JL/JT QSE Links (FOX)
  • Runner Up: Disc Brake Adapter Axle Extender (Capivara Industries LLC)
  • Runner Up: 2024 Lexus GX550 1.25-3-in. LIFT 3.0 STAGE 6 Suspension System Billet with Skid Plates CDEV (RANDYS Worldwide)

 

Best Wheel & Related Product
  • WINNER: Method 709 HD (Heavy Duty) Bead Grip Wheel with optional Forged Rings (Method Race Wheels)
  • Runner Up: Method 709 Forged Impact Ring (Method Race Wheels)
  • Runner Up: MT Classic Forged Wheels (Mickey Thompson Tires and Wheels)

 

Subscribe to SEMA News using the "Stay tuned" widget at the bottom of the webpage for more 2025 SEMA Show coverage, or visit semashow.com.

Tue, 12/02/2025 - 09:42

By SEMA News Editors

 

Special Single-Owner Mercedes-Benz Collection Spearheads RM Sotheby's Upcoming 2026 Paris Auction
Special Single-owner Mercedes-Benz Collection Spearheads RM Sotheby's Upcoming 2026 Paris Auction


RM Sotheby's will return to its traditional home at the Louvre Palace's spectacular Salles du Carrousel on January 28, 2026, for the 13th running of Europe's premier collector car auction in Paris. Following this year's incredible auction that saw the '65 24 Hours of Le Mans-winning '64 Ferrari 250 LM sell for approximately $40,494,284 in the City of Lights, next year's sale is already shaping up to be one to remember with the early consignment of The Silver Star Collection, a six-strong group of some of the German marque's most iconic machines. Leading the collection is a pair of Mercedes-Benz 300 SLs that represent both the very earliest and dying days of production.

Only 167 examples of Mercedes-Benz's groundbreaking super coupé were built in the first year of production, among them this '54 Mercedes-Benz 300 SL Gullwing. Like many, this car was first bound for New York and arrived on US shores finished in White Grey with a green-beige chequered fabric interior. It later returned to Germany and was restored in 2016, re-finished in the ever-popular combination of silver over red with two pieces of fitted luggage trimmed in complementary red leather.

Meanwhile, a '62 Mercedes-Benz 300 SL Roadster is among the final few hundred examples to leave the Sindelfingen works. One of only 182 Roadsters built in 1962, the car was delivered to England at the start of the year, finished in the Fire Engine Red over Cream combination that it retains today. Beautifully presented following an exacting restoration at the hands of Mercedes-Benz Classic from 2015-2016, the matching-numbers example comes complete with a Mercedes-Benz Classic restoration book and a copy of its factory data card.

The two landmark models are followed by a pair of gullwing icons of a younger generation, the AMG-tuned, 563-horsepower SLS—also presented in matching open and closed configuration. A '13 Mercedes-Benz SLS AMG Coupé finished in Iridium Silver over a Black and Anthracite Exclusive leather interior is the model in its purest form. This example is well equipped with an AMG performance steering wheel, rearview camera and memory seats.

Offering comparable performance in open-top guise is a '13 Mercedes-Benz SLS AMG Roadster. This time finished in Obsidian Black over Black and Anthracite leather, the Roadster also benefits from an AMG steering wheel, plus carbon ceramic brakes, AMG forged wheels, and an Airscarf system.

The neatly curated six-car collection is rounded out with two more of the Three-Pointed Star's most memorable models. A one-of-520 '10 Mercedes-Benz SLR McLaren Roadster presents beautifully in Crystal Laurit Silver Metallic over Black and Anthracite leather with 19-in. turbine wheels.

Finally, a '69 Mercedes-Benz 280 SL "Pagoda"  offers both accessible glamour and timeless style. Restored between 2014 and 2016 in its factory-correct Grey Blue Metallic over Blue leather and to European specifications (it was first delivered to the United States), the elegant convertible pairs a matching-numbers 2.8-L straight-six with a four-speed automatic gearbox and comes complete with a colour-matched hardtop.

 

Thad Smith Appointed National Sales Director at Dynamat

Dynamat has announced the appointment of Thad Smith as its new national sales director.

Smith brings 30 years of experience in the automotive industry, ranging from managing auto repair and tire shops to leading a large team of business development managers and territory sales managers for a distribution center of a Fortune 200 company.

In his new role, Smith will oversee national sales initiatives, support Dynamat's distributor and dealer networks and drive programs designed to enhance the customer experience. His expertise in developing high-performance teams and his passion for delivering value make him a strong addition to the organization. "I am blessed and excited about this opportunity to lead the sales initiatives for Dynamat. I am passionate about earning your trust, supporting our partners and building relationships to help everyone grow," said Smith.

For more information, visit dynamat.com.

 

KYB Adds New Marketing Manager and Territory Sales Manager
Mike Deckys and Whitney Howard, KYB Americas

KYB Americas has announced two key appointments to its staff.

Mike Deckys joins the Central Region sales team as a territory sales manager. With nearly 25 years of automotive aftermarket experience, Deckys brings a wealth of knowledge. He has worked across all levels of distribution with organizations such as Dorman Products, Walker Products and Fisher Auto Parts.

"I'm eager to reconnect with longtime partners, build new relationships and help drive the kind of shared success that strengthens KYB's growth while elevating our customers' performance throughout the region," said Deckys.

Deckys will cover the northern part of KYB's Central Region, which includes Illinois, Michigan, Missouri, Iowa, Wisconsin, Minnesota and more.

Whitney Howard, meanwhile, joins the company with an agency background and has worked with clients such as Mobil 1, FedEx and the Perot Museum of Nature and Science. As marketing manager, Howard will develop and execute the KYB media plan, promotions calendar, and social media schedule, among other duties.

Howard said, "I'm excited to join KYB and bring my strategic agency experience to the organization. I'm eager to amplify our story, grow our brand presence, and help solidify KYB's stature in the ride-control industry."

"Whitney is a great addition to our team," said Andy Castleman, director of product and marketing. "She's already brought us several fresh ideas and viewpoints from outside the automotive aftermarket. We threw her in the deep end right away and had her come to AAPEX after only being on the job for a week. She definitely impressed us with her initial observations and ability to learn quickly."

For more information, visit kyb.com.

Tue, 12/02/2025 - 08:50

By SEMA News Editors

The racing and performance industry will be gathering next week at the 2025 PRI Show, December 11-13, in Indianapolis for three days of connection, innovation, development and planning for the race season ahead. Get a sneak peek of the Show below with previews of new parts and products, planned activations, celebrity appearances, Show-week events, educational opportunities and a lot more.

 

Inside the Show Hall: What to Expect at the 2025 PRI Show
PRI Show What to Expect

 

At the heart of the PRI Show experience are the new product introductions and race car reveals. For many companies, the Show marks the debut of the latest engine components, safety equipment, chassis gear, electronics, and more. In addition to seeing cutting-edge product solutions for the first time, racers walking the Show floor may also get a peek at their competition as numerous race vehicles will be featured in the booths.


Each December in Indianapolis, Indiana, the PRI Show gives teams, builders and manufacturers a critical advantage in planning the future as well as tackling present-day challenges. Around each booth, bench racing sets the tone for the Show as everyone looks for the game-changers across their racing disciplines.


Read more here.

 

Have the Ultimate Insider PRI Experience: Get VIP Access With SEMA & PRI PAC


The 2025 PRI Show will be packed with lots of action, but the real insider experience happens in the SEMA & PRI PAC Lounge and Dining Room.


SEMA & PRI PAC donors will receive exclusive benefits all week, from premium access, exclusive hospitality and even an up-close look at a legendary race car.


Read more here.

 

PRI to Deliver Powerful Educational Programming for Motorsports Professionals
PRI Education


The PRI Show is offering a robust lineup of educational programming designed to empower motorsports professionals with the latest insights, strategies and technologies to drive success both on and off the track.


During the Show, there will be more than 50 educational seminars, breakout sessions and panel discussions covering technical innovations, marketing strategies, business management and more.


Read more here.

 

PRI to Open Doors for Students to Launch Motorsports Careers


The PRI Show is accelerating opportunities for the next generation of motorsports professionals through a dynamic lineup of student-focused programs.


From education tracks and networking events to hands-on competitions, the PRI Show is delivering experiences that connect students with industry leaders and career pathways while showcasing the strength and economic impact of the motorsports industry.


Read more here.

 

PRI Partners With RACER on Exclusive Creator Hub at PRI Show


Debuting at the PRI Show, the RACER Creator Hub will be a dedicated on-site space designed to support creators and media professionals with:
 

  • A RACER-branded interview backdrop featuring PRI branding
  • A Creator Networking Lounge with meeting areas, charging stations, Wi-Fi and refreshments
  • Creator-focused panels, including a RACER-hosted session moderated by RACER Creator Network President Taro Koki
  • Opportunities for filming, podcast recording, and collaboration on the show floor


Read more here.

 

Antron Brown, Angelle Sampey and More at PRI Show Prayer Breakfast
Prayer Breakfast


Kicking off the final day of the 2025 PRI Show, Saturday, December 13, the Prayer Breakfast is set to bring attendees together for an inspiring morning program with appearances from drag racers Antron Brown, Angelle Sampey, Jason Terrell and more.


Doors will open and a complimentary hot breakfast will be served beginning at 7:30 a.m. EST, followed by a program from 8:00 to 9:00 a.m. EST, ending before the show floor opens at 9:00 a.mEST. (Guests must RVSP ahead of attending at ThePrayerBreakfast.com.)


Read more here.

 

Star Drivers Confirmed for Charity Bowling Event Before PRI 2025


NHRA headliners Alexis DeJoria, Cruz Pedregon, Tony Stewart and Ida Zetterström will help kick off the festivities at the recently revived "Rev n Roll" fundraiser benefiting Riley Children's Foundation on Wednesday, December 10. The event returns after a six-year hiatus and will once again serve as an unofficial kickoff to the PRI Show's week of activities.


The event offers race fans the opportunity to bowl and mingle alongside their favorite drivers while supporting an important community cause.


Read more here.
 



Registration for 2025 PRI Show

The PRI Show draws attendees from all 50 states and around the world, including race teams, retailers, engine builders, fabricators, media and others. To register, book hotel accommodations and learn more about the 2025 PRI Show, visit PRI2025.com/Attend.

Tue, 12/02/2025 - 07:49

By SEMA News Editors

SEMA Cares

 

SEMA Cares is accepting applications for its Annual Contribution Program, helping fund initiatives that benefit the automotive aftermarket industry. 

Each year, SEMA receives requests from a variety of organizations seeking contributions to support their activities. Through the Annual Contribution Program, applicants can raise awareness of their mission, highlight key projects or issues and strengthen their relationship with SEMA and the broader aftermarket community. 

SEMA Cares

 

SEMA will allocate funds for the 2026 cycle following a review of all applications. Applications are due by Friday, January 16, 2026, at this link. 

Tue, 12/02/2025 - 07:17

By SEMA News Editors

SEMA and PRI Wisconsin Race Tracks

 

SEMA and PRI continue to lay the groundwork for their 2026 priority of protecting the racing community, making a major push in Wisconsin to rally support for "Right to Race" legislation ahead of the next legislative session starting in January.
 

For three days last month, SEMA and PRI staff and advocates hit the ground in Madison, the state capital, to build momentum to support legislation that protects race tracks from nuisance claims, mirroring a recent SEMA- and PRI-led victory in North Carolina. The team met with lawmakers and later joined more than 35 race tracks at the Promoters of Wisconsin Auto Racing (POWAR) meeting at Angell Park Speedway to give a presentation outlining the legislation, explaining its urgency and organizing next steps to strengthen a unified statewide coalition.
 

Wisconsin Race Tracks

Left to Right: Gregg McKarns, owner of Madison International Speedway; Rep. Jeff Mursau; Mike Kertscher, president of Road America; Tierra Hubbard, senior manager of state government affairs at SEMA and PRI; Tom Deery, PRI ambassador.

 

SEMA and PRI’s Government Affairs team, alongside local race track owners and operators, met with 16 lawmakers to advance nuisance-protection legislation aimed at safeguarding long-standing facilities from challenges driven by new surrounding development.
 

On November 12, the Wisconsin Historical Society held a beam-signing event to celebrate its collaborative exhibit project with Road America, commemorating the track’s 70th anniversary. SEMA and PRI were honored to add their signatures to the future Wisconsin History Center, a state-of-the-art facility opening on Capitol Square in 2027.
 

Wisconsin History Center

Wisconsin History Center beam displaying the signature of SEMA and PRI, and Madison International Speedway in the Rotunda of the Wisconsin State Capitol.

 

PRI also hosted a presentation on November 11 for race tracks across Wisconsin, Minnesota and Illinois, outlining the legislation, highlighting its urgency and coordinating next steps to strengthen a unified statewide coalition.


Lawmakers are listening, race tracks are mobilizing and momentum is building. Support is growing as leaders recognize the essential role race tracks play in the United States' economy, heritage and communities. This is a pivotal opportunity to protect the future of racing while preserving jobs, investment, tourism and long-standing traditions.


SEMA and PRI remain committed to advancing similar protections nationwide, ensuring motorsports facilities and related businesses have the safeguards they need to thrive.


Want to get involved?


Help us keep race tracks alive and thriving. For information on how you can support motorsports advocacy in your state, contact SEMA and PRI's senior managers of state government affairs: Tierra Hubbard, who leads efforts in the eastern states, at tierrah@sema.org, and Victor Muñoz, who covers western states, at victorm@sema.org.

Tue, 12/02/2025 - 07:17

By SEMA News Editors

SEMA and PRI Wisconsin Race Tracks

 

SEMA and PRI continue to lay the groundwork for their 2026 priority of protecting the racing community, making a major push in Wisconsin to rally support for "Right to Race" legislation ahead of the next legislative session starting in January.
 

For three days last month, SEMA and PRI staff and advocates hit the ground in Madison, the state capital, to build momentum to support legislation that protects race tracks from nuisance claims, mirroring a recent SEMA- and PRI-led victory in North Carolina. The team met with lawmakers and later joined more than 35 race tracks at the Promoters of Wisconsin Auto Racing (POWAR) meeting at Angell Park Speedway to give a presentation outlining the legislation, explaining its urgency and organizing next steps to strengthen a unified statewide coalition.
 

Wisconsin Race Tracks

Left to Right: Gregg McKarns, owner of Madison International Speedway; Rep. Jeff Mursau; Mike Kertscher, president of Road America; Tierra Hubbard, senior manager of state government affairs at SEMA and PRI; Tom Deery, PRI ambassador.

 

SEMA and PRI’s Government Affairs team, alongside local race track owners and operators, met with 16 lawmakers to advance nuisance-protection legislation aimed at safeguarding long-standing facilities from challenges driven by new surrounding development.
 

On November 12, the Wisconsin Historical Society held a beam-signing event to celebrate its collaborative exhibit project with Road America, commemorating the track’s 70th anniversary. SEMA and PRI were honored to add their signatures to the future Wisconsin History Center, a state-of-the-art facility opening on Capitol Square in 2027.
 

Wisconsin History Center

Wisconsin History Center beam displaying the signature of SEMA and PRI, and Madison International Speedway in the Rotunda of the Wisconsin State Capitol.

 

PRI also hosted a presentation on November 11 for race tracks across Wisconsin, Minnesota and Illinois, outlining the legislation, highlighting its urgency and coordinating next steps to strengthen a unified statewide coalition.


Lawmakers are listening, race tracks are mobilizing and momentum is building. Support is growing as leaders recognize the essential role race tracks play in the United States' economy, heritage and communities. This is a pivotal opportunity to protect the future of racing while preserving jobs, investment, tourism and long-standing traditions.


SEMA and PRI remain committed to advancing similar protections nationwide, ensuring motorsports facilities and related businesses have the safeguards they need to thrive.


Want to get involved?


Help us keep race tracks alive and thriving. For information on how you can support motorsports advocacy in your state, contact SEMA and PRI's senior managers of state government affairs: Tierra Hubbard, who leads efforts in the eastern states, at tierrah@sema.org, and Victor Muñoz, who covers western states, at victorm@sema.org.

Tue, 12/02/2025 - 06:31

Mike Spagnola
The following is a message to SEMA Members from SEMA President and CEO Mike Spagnola about the 2026 Board of Directors nominations, which are now open to SEMA members online here:


Dear SEMA Member,


As a valued member of the association, we invite your recommendations for industry leaders to serve on the SEMA Board of Directors.


Please take a moment to submit the name of an individual you believe would be an excellent candidate by completing and submitting a Nomination Form.
 

A strong board ensures strong leadership and an association that effectively serves its members. We encourage your participation in the nomination process--our industry has many exceptional professionals who would be a tremendous asset to the board, and your recommendations help bring these individuals to the attention of the nominating committee.
 

Nominations for the SEMA Board of Directors are due by January 5, 2026, at 5:00 p.m. PST.
 

NOMINATE HERE button for SEMA Board of Directors 2026


Thank you for your engagement and continued support of the association.


Sincerely,


Mike Spagnola

SEMA President and CEO


This article was originally published on Tuesday, December 2.