The New Products Showcase is consistently voted as the No. 1 destination by SEMA Show buyers and media. The first product entered in one category is free! The deadline to submit additional products for $75 each is October 7, after which, the cost is $150 per entry.
In addition, the New Products Showcase will expand to include two new product categories. Showgoers will find products related to electric vehicles (EV) and advanced driver-assistance systems (ADAS), along with products in 16 other categories, in what is the world’s largest display of new automotive aftermarket products.
Accessible exclusively to SEMA Showgoers, November 1–4, the New Products Showcase is the automotive aftermarket industry’s most comprehensive collection of new and trending products. SEMA Show attendees visit the area to discover and see parts and accessories before they hit the market. A Featured Products component includes items that may not qualify as new; the product may have been on the market for more than a year but is among an exhibitor’s top products.
“Through the SEMA Show New Products Showcase, buyers, retailers and distributors can easily discover and learn about all the hot products that they may want to carry,” said Tom Gattuso, SEMA vice president of events. “They will find details about the products, including the exhibitor’s booth number. They can then connect directly with the manufacturer on the Show floor to learn more. It’s no surprise that SEMA Show buyers rely on the New Products Showcase to help them stock their shelves.”
Details on all the products from the Showcase are also included in the SEMA Show mobile app, giving attendees a year-round resource to help them after the Show. The mobile app’s product-scanning feature enables attendees to flag items of interest and create custom lists of noteworthy products. At the SEMA Show in Las Vegas, attendees will be able to connect with all product experts from exhibiting companies for quality one-on-one discussions, demos and presentations.
Participation in the New Products Showcase, available as a benefit to SEMA Show exhibitors, is easy and affordable. All exhibitors qualify to submit one product entry at no cost. Subsequent entries range from $75–$150 each, depending on the submission date, and there is no limit to the number of entries. New this year is an on-site freight-delivery service to make it easier than ever for exhibitors in West, North and Central Halls to participate.
Through the new service, exhibitors drop off their products at a nearby designated area in their respective hall, and then coordinate to meet the product at the New Products check-in area in South Hall.
Qualifying products may also be recognized as a Best New Product. Winners and runners-up in 18 categories—including the new EV and ADAS categories—will be announced and presented at the Kickoff Breakfast, Tuesday, November 1, just before the official opening of the SEMA Show. Additionally, all products in the Showcase are professionally photographed. The photos are often used by outside media and help brand awareness.
“Exhibitors that participate in the New Products Showcase report much higher success than those that do not participate,” said Gattuso. “Research tells us that exhibitors with products in the Showcase see more buyers in their booths and receive more media coverage than those that do not participate in the Showcase.”
A nearby transportation hub that includes taxi and shuttle drop-off, as well as an entry point for the Las Vegas Convention Center underground tunnel, makes it easy for attendees to visit the Showcase. More than 2,000 product entries are expected to be included in this year’s Showcase.
“You can have a 10x10-ft. booth and be up against booths that are 100 times bigger, but in the New Products Showcase, you’re the same size. If you come up with something great, it’s going to get noticed there.”
SEMA Show exhibitors and attendees preparing for the 2022 SEMA Show can lock in the guaranteed lowest hotel rate now by booking in the SEMA Show Block.
Making hotel reservations in the Block provides you with the most affordable and convenient options for a wide range of hotels located on and off the Strip.
The Westgate Las Vegas Resort & Casino is one of several hotels in the SEMA Show block located within one mile of the Las Vegas Convention Center.
All of the hotels available through the SEMA Show Block come with a low-price guarantee. To help ensure that your price remains the lowest, SEMA will price-match lower advertised rates, even after your reservations are set. Whether you're looking for your favorite place to stay, or for a hotel within close proximity to the Show, you can book with confidence knowing you will get the rooms you need at the the most affordable price available.
The SEMA Show also provides shuttle service to and from the Show for the hotels listed that are not within walking distance to the Las Vegas Convention Center.
There are more than 45 hotels available in the block. For more information on the hotels listed below, including rating, price per night and distance from the Las Vegas Convention Center, visit www.SEMAShow.com.
The following hotels are located within one mile of the Las Vegas Convention Center:
Courtyard by Marriott – Las Vegas Convention Center (0.7 miles)
Embassy Suites by Hilton – Las Vegas Convention Center (0.6 miles)
Hilton Grand Vacations – Las Vegas Convention Center (0.7 miles)
Las Vegas Marriott (0.9 miles)
Residence Inn by Marriott – Las Vegas Convention Center(0.7 miles)
The deadline for both domestic and international 2022 SEMA Show attendees to register online for $40 is Friday, September 30. After the deadline, the registration price increases to $90. In addition, the badge-mailing deadline is September 30 for domestic attendees and September 16 for international attendees, after which badges must be picked up on-site.
Attendees of the 2022 SEMA Show will learn about the latest products, trends and technology in the industry from manufacturers exhibiting throughout the entire Las Vegas Convention Center, including the surrounding parking lots. Educational seminars led by industry experts and networking events that bring market niches together will also be available during the four-day trade event.
With your SEMA Show badge, not only do you get access to thousands of products, exhibitors and custom vehicles throughout the Las Vegas Convention Center, you also gain entrance to the Show’s official after-party, SEMA Ignited. Here are some other features available at the Show.
SEMA Overland Experience
West Hall, Booth #62236
Returning to the SEMA Show for 2022, SEMA Overland Experience casts a spotlight on the fast-growing adventure lifestyle sector that encompasses every backcountry activity from camping and fishing to kayaking and ATV riding. This special exhibit will include dozens of customized vehicles with fully popped-out tents, survival accessories and portable kitchen systems all displayed among exhibitors supporting the growing overlanding market.
New Products Showcase
Upper South Hall, Booth #31307
The New Products Showcase enables buyers to focus their efforts on the companies they need to see to keep the product pipelines active and their inventories fresh, and media attendees can get a glimpse of the latest trends to emerge from the industry’s leading influencers. Additionally, scanning products with your mobile device using the SEMA Show app enables communications between buyers and exhibiting companies to generate leads and drive future sales.
SEMA Electrified
North Hall, Booth #11268
SEMA Electrified offers the industry an opportunity to see where this growing segment might take us in the next five to 10 years and beyond. Experience for yourself the surprising technologies that are advancing and redefining the performance aftermarket. At SEMA Electrified, you’ll encounter some incredible custom electric-vehicle conversions and noteworthy parts and products that are currently driving the market.
SEMA Cruise Presented by CTEK
More than 1,000 vehicles will take part in the SEMA Cruise, which proceeds toward the West Hall parking lot and SEMA Ignited—the Show’s official after-party—which is open to the public. Spectators have a ringside seat to view the coolest cars on the planet, and the Cruise has become one of the Show’s most anticipated events.
The 2022 SEMA Show is about six weeks away. Here’s a rundown of key deadlines, including early-bird and advance rates available for several booth services, as well as checklists to keep you on track and on budget.
The deadlines checklist provides a breakdown of all of the deadlines for booth orders, rentals, booth vehicle applications, celebrity appearance notifications and much more.
The budget checklist form allows you to keep track of all your costs and ensures that you are adequately prepared for your experience at the SEMA Show.
Exhibitors of the 2022 SEMA Show are invited to expand their reach, product exposure and Show-floor presence by offering products to builders through the Products for Project-Vehicle Builders list. The list connects manufacturers with builders looking to create or complete a vehicle project.
The list, which will be updated in SEMA News, features product offers and contact information provided by confirmed SEMA Show exhibitors. Builders interested in obtaining a product use the information to contact exhibitors directly. With each project vehicle required to be supported by a current 2022 SEMA Show exhibitor, all product-placement decisions, negotiations and agreements are the responsibility of the exhibiting manufacturer and the builder.
The list is open to exhibitors of the 2022 SEMA Show only. To be included in the list, complete the form.
Exhibitors: Each submission will appear on a first-come, first-served basis. As participation increases, all submissions will also be archived on www.SEMAShow.com.
Note: For verification purposes, the Project-Vehicle Builders form must be used to participate in the program; email submissions will not be included in the list. Participation in the list does not guarantee product or vehicle placement at the 2022 SEMA Show.
Are you hunting for a new job? The SEMA Career Center has a comprehensive listing of automotive-related job openings around the country. Here are some of the latest jobs posted to the website.
Nightmotorsport is hiring an automotive fabricator/welder technician responsible for the fabrication, build/assembly of sled bucks, fixtures and prototype test vehicle modifications that support all aspects of VSCL testing. This position will also perform fabrication of experimental or prototype parts, products, equipment and follow established VSCL standards, specifications and instructions. Candidates must have an associates degree in a technical field with one to three years’ technician experience.
Addictive Desert Designs is hiring a warehouse lead responsible for coordinating day-to-day picking and shipping tasks for both large and small orders, communicating required direction to team members in a respectful manner and coaching and inspiring other team members on increasing productivity and accuracy. Candidates must have a high-school diploma or GED, minimum two years of experience picking/packing in a warehouse environment and be able to operate a forklift.
Internet Brands is hiring an account executive responsible for prospecting and cold calling potential advertisers and dealers through websites, Facebook, LinkedIn, etc.; creating relationships with automotive aftermarket agency representatives, small retailers, dealers and large manufacturers; and working with account management, ad trafficking and finance to improve and implement ad campaigns. Sales experience is preferred.
SEMA has announced a new program that recognizes content creators and social-media influencers who have significantly impacted the automotive industry and car culture. The new SEMA Influencer of the Year award will be presented at the 2022 SEMA Show Industry Awards Banquet to honor an influencer who has built an engaged audience and used his or her platform to positively impact car enthusiasts of all ages.
The award is a result of the rise of content creators’ and social-media influencers’ impact on the industry. Finalists for the award will be selected based on their presence and influence across social-media channels, including YouTube, Instagram, Facebook, TikTok and more. And, for the first time, the SEMA Industry Awards Banquet will host finalists and recognize their impact on growing the $50.9 billion automotive specialty-equipment industry.
“So many automotive influencers have built up a tremendous voice to help promote, shape and protect the automotive industry,” said SEMA Chairman of the Board James Lawrence. “Each of them has the ability to share their stories and connect with their fans in a unique and impactful way. They also generate tons of excitement and enthusiasm for the automotive industry. They are a big part of being an automotive enthusiast today, and it’s time we recognize them for their contributions.”
Fueled by the SEMA Show’s energy and passion, influencers will head to Las Vegas during the first week of November to connect with manufacturers and builders, learn about new products, witness vehicle unveilings and attend industry gatherings while sharing their experiences for the world to see. The five finalists for the award will be announced next week and featured individually in the weeks to come. The winner will be announced live from among the finalists at the revamped SEMA Industry Awards Banquet on Thursday, November 3.
“Automotive influencers embody the passion that makes being a car person so special,” continued Lawrence. “The content they create is a great representation of what car culture is all about.”
For more information about the SEMA Show Industry Awards Banquet, visit the SEMA Show website. For tickets, click here.
Quality is one of the most important functions of a manufacturing business. While large companies are able to invest heavily in sophisticated quality management systems, small businesses are often intimidated by these processes. That doesn’t mean that small businesses can or should dismiss the importance of manufacturing quality products.
SEMA-member manufacturers are invited to a live webinar, “World-Class Manufacturing for the Small Business,” September 28, at 11:00 a.m. (PDT), where Josh Saldivar, director of manufacturing at BluePrint Engines, will go over the proven principles of lean manufacturing and explain the essential elements that are particularly useful to small businesses. Attendees will learn the balance between a robust quality system and an efficient operation, and the value-add processes that improve quality without bogging down small businesses with red tape.
The webinar will also touch on lean- and quality-system basics, how to decide what processes are right for a business and how to implement quality systems without major disruption. Saldavir will answer participants’ questions live.
The wheel and tire aftermarket represents a diverse network of professionals from complementary backgrounds. Whether it be media or warehouse distributor, manufacturers or service providers, retailers, marketing gurus or manufacturing representatives, each discipline works together to establish a strong foundation that benefits the industry as a whole.
To help its members build quality business relationships, expand their professional network, and learn how they can work with other wheel and tire companies, the SEMA Wheel & Tire Council (WTC) will host a virtual networking event on September 28 at 4:00 p.m. (PDT).
Attendees will be introduced to other WTC members and meet members from complementary areas of expertise. Members within common disciplines will network among themselves, giving participants the greatest value. They will be able to discuss what their companies do, share pivotal moments in their careers, talk about current projects, career advice and more. If you work in the wheel and tire industry, start creating quality connections by registering today.
