Business Tools

Social Media Do's and Don'ts for Automotive Aftermarket Businesses

By Ashley Reyes

ARMOSocial media is a great tool for reaching targeted audiences and promoting a brand. Automotive aftermarket shops, businesses and builders should keep up their social-media presence in order to establish brand authority and create awareness of their products or services. Doing otherwise is like leaving money (or free promotion) on the table.   

SEMA-member businesses are invited to learn how the three Cs of social media (calendar, content and channels) can help build a brand during a live webinar on December 15, at 10:00 a.m. (PST).   

Participants will connect with and hear from two of the industry’s leading social-media experts: Barry Alt, founder of Motorhead Digital and a digital marketing expert focused on the restoration, performance, race and restyling segment of the automotive aftermarket, and Dan Kahn, founder of Kahn Media and a published author and photographer with more than a decade of experience in print and digital publishing, public relations and marketing.  

In just one hour, attendees will discover:

  • The importance of building a social-media calendar, how to do it and software that might help. 
  • How to plan out content, where to find ideas when you get stuck and how to create content that builds engagement to your audience and not just pushes information. 
  • How to determine what social-media channels will work for your business, and the pros and cons of each channel.  

The webinar is presented by the SEMA Automotive Restoration Market Organization (ARMO), which will also share a short update on the council’s initiatives. Elevate your social media strategy by registering today.